Analyze Backlink Profiles in Bulk with DataForSEO Backlinks API

Irene T.

2 years ago

Backlink analytics at scale is often challenging both for SEOs and for software developers. The thing is, checking up on vital backlink stats for multiple domains one by one is extremely time-consuming. What’s no less important, it can be quite costly.

Yet, it doesn’t have to be this way. In this article, we will walk you through meeting upscale SEO needs on a budget using Bulk Endpoints in DataForSEO Backlinks API.

Contents:

Bulk Endpoints in DataForSEO Backlinks API
Bulk Domain Authority Comparison
Bulk Competitor Backlink Profile Analysis

Bulk Endpoints in DataForSEO Backlinks API

DataForSEO team has designed a powerful set of endpoints aiming to simplify your work with large-scale backlink data analytics.

Bulk endpoints in DataForSEO Backlinks API will serve you with a specific metric for up to 1,000 targets (domains, subdomains, or webpages). In particular, you can obtain:

Using these bulk endpoints, you can avoid overspending and accelerate data processing when you only need to check a few metrics for a long list of targets. In other words, if you want to pull rank scores for 1,000 domains, you can simply request Bulk Ranks with one API call instead of making 1,000 separate API calls to the Backlinks Summary endpoint.

In the following parts, we’ll illustrate a few use cases when bulk endpoints in Backlinks API will streamline your work.

Bulk Domain Authority Comparison

Comparing domain authority for a large volume of sites is one of the cases where you need a scalable data retrieval solution.

By evaluating the authority scores of potential linking partners, SEOs discern quality resources from low-grade websites to avoid. As a rule, experts use bulk analysis tools that provide domain rank and page rank to quickly go through a long list of link prospects.

With the help of bulk endpoints in DataForSEO Backlinks API, you can effortlessly obtain data to create a tool for domain authority comparison at scale.

For instance, you can create a tool where users can enter up to 1,000 domains, subdomains or pages, and get a list of their authority scores (rank) as well as backlink counts.

Relying on DataForSEO’s clear rank scoring algorithm, you can rest assured the data you get is accurate. Mirroring the original Google’s PageRank algorithm, DataForSEO calculates rank based on the method for node ranking in a linked database. Rank values range from 0 (no backlinks detected) to 1,000 (highest rank).

In order to obtain Domain Rank scores, you should request the Bulk Ranks endpoint, and specify domains as targets. Where the user-specified target is a page, you should extract and use domain names for this request.

To get Page Rank scores, you should request the same endpoint, yet specify pages as targets. In this case, where the user-specified targets are domains or subdomains, you should use the main website page as a target.

Finally, you need to call the Bulk Backlinks endpoint to enrich the tool with backlink counts. Simply enter your list of targets, send a request, and you’ll get a clearly structured JSON response with a number of backlinks pointing to each domain, subdomain, or page.

As easy as that, we’ve just collected all necessary information for 1,000 targets with only three API requests. Using these steps, you can obtain data to shape out a simple lead generation tool or enrich your software with a new feature.

Bulk Competitor Backlink Profile Analysis

There’s no need to reinvent the wheel when it comes to competitive benchmarking of how far ahead or behind a domain is. Like any type of competitor research, comparative analysis of backlink profiles requires a compiled list of industry rivals and an efficient tool with reliable data.

Sure enough, it is possible to look up the main backlink stats for every competitor domain one by one using conventional backlink checkers. Yet, the efficiency of this process basically drops to zero if the number of sites exceeds a dozen. That’s where bulk analysis tools come in handy.

Leveraging bulk endpoints in DataForSEO Backlinks API, you can swiftly create a bulk checker of backlink stats while reducing the time and costs necessary for implementation.

If you’d like to help users identify rivals first, you can quickly check the ranked keywords of a target and use these keywords to produce a list of SERP competitors. Next, you can apply bulk endpoints to get data for up to 1,000 URLs, domains, or subdomains in one API call.

Below you can see a UI example of a tool that can be built on top of just five Backlinks API endpoints.

It gives users a comparative table of up to 1,000 targets, revealing the following backlink stats:

Rank
Backlink count
Number of new and lost backlinks
Number of referring domains
Number of new and lost referring domains

Each column in the table matches a corresponding bulk endpoint in DataForSEO Backlinks API that serves the required metric:

Based on the data from these endpoints, you can deliver users all backlink stats for a quick wide-range scan without overloading your system and wasting your budget. Besides that, you can use such a tool as a lead magnet and lock up deeper analytics behind a registration wall.

For those cases when researching competitors’ backlink profiles requires diving into the details and analyzing link gaps, you can use the following endpoints:

Domain Intersection will list domains pointing to the specified targets.
Page Intersection will list referring pages pointing to the specified targets.

Conclusion

Large-scale backlink analytics requires a scalable data retrieval solution. To simplify your work with voluminous projects, the DataForSEO team has designed several endpoints with extended capacity:

With the help of these endpoints in DataForSEO Backlinks API, you can create a tool for domain authority comparison at scale or develop a bulk checker of competitors’ backlink stats.

At the same time, using bulk endpoints, you can avoid overspending and accelerate data processing when you only need to check a few metrics for a long list of targets.

You can test bulk endpoints in DataForSEO Backlinks API for free using DataForSEO Sandbox.

Learn more about working with the Sandbox >>

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