When planning a trip travelers check out locations of places they’re most interested in and want to visit. These places got the name points of interest (POIs) – real-world locations put on a map that people may find interesting.
POI data not only provides valuable information about places but also enables businesses and organizations to gain valuable insights into their surroundings. Moreover, based on this you can develop advanced location-based business intelligence applications more efficiently.
The DataForSEO Business Listings Database contains valuable information about business entities such as their location, contact details, reviews, and more. This data can be used by various industries and enhance the customer experience. To easily extract data from the database we developed the Business Listings API that provides information based on the specified categories, geo-location, and other parameters.
In this article, we will explore how different industries can benefit from Business Listings data.
What data does Business Listings Database contain?
The Business Listings Database is a vast collection of valuable data that consists of millions of point-of-interest (POI) records. It encompasses data from Google My Business and Google Maps listings which allows you to collect the most up-to-date data personally added by the owners.
The database contains general information about each entity listed including title, description, and its categories. Here are some other key data points you can find in the Business Listings Database:
1Service Description:
This section provides a brief description of the products or services offered by the business. It helps understand the nature of the business, its specialization, and unique selling points.
2Address and Location:
The database contains precise street addresses, postal codes, and other location-specific information. With latitude and longitude coordinates you can accurately place entities on the map.
3Contact Information:
This array includes contact information such as phone numbers and email addresses. This enables customers to communicate directly with the company for inquiries, reservations, or other purposes.
4Rating:
We provide a detailed rating distribution including the votes count. This data helps potential customers assess the quality of products or services offered by a business.
5Work Hours and Popular Hours:
The database contains information about the business’s operating hours, including the opening and closing times for each day of the week. Popular hours data highlight the times when the business is busiest or experiences peak customer traffic
The DataForSEO Business Listings Database is a reliable source of information for various industries, including marketing, research, and customer service. It empowers users with access to comprehensive details about businesses, allowing them to make informed decisions, conduct market analysis, and create targeted advertising campaigns.
How to get Business Listings data using DataForSEO API?
In order to have a fast and affordable way to extract data from our database, we have developed a Business Listings API. It supports only the Live method of data retrieval which provides you instant results.
To make a request you can specify a range of sorting parameters such as business category, title, description, and more. Let’s imagine you are doing research on pizza restaurants in London. To receive a list of all businesses selling pizza you can specify "categories": ["pizza_restaurant", "pizza_delivery_service", "pizzatakeaway"]
.
You can get a full list of categories by calling the Categories endpoint.
If you specify "title": "pizza"
in the response all businesses’ names will contain the word “pizza”
in it. This way you can add keywords to the title
and description
parameters to get more accurate results.
To set a location, we will use the London coordinates. You should specify latitude, longitude, and radius – "location_coordinate": "51.509865,-0.118092,10"
. You can also use location_name
or location_code
parameters.
To get the full list of available locations make a request to the Locations endpoint.
In addition, you can indicate whether the business is verified by its owner on Google Maps using the is_claimed
parameter.
With the help of filters
, you can get a list of businesses that match certain parameters. For example, you can receive business entities with only high ratings using ["rating.value",">=",4]
. To sort them from highest to lowest rating use "order_by": ["rating.value,desc"]
.
To get a full list of available filters make a request to the Filters endpoint.
The request will look like this:
[
{
"categories": [
"pizza_restaurant",
"pizza_delivery_service",
"pizzatakeaway"
],
"title": "pizza",
"is_claimed": true,
"location_coordinate": "51.509865,-0.118092,10",
"order_by": ["rating.value,desc"],
"filters": [
["rating.value",">=",4]
],
"limit": 3
}
]
In the API response, you will receive the following:
{
"version": "0.1.20221214",
"status_code": 20000,
"status_message": "Ok.",
"time": "1.3351 sec.",
"cost": 0.0109,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "05190444-1535-0544-0000-e7a00441791f",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2715 sec.",
"cost": 0.0109,
"result_count": 1,
"path": [
"v3",
"business_data",
"business_listings",
"search",
"live"
],
"data": {
"api": "business_data",
"function": "search",
"categories": [
"pizza_restaurant",
"pizza_delivery_service",
"pizzatakeaway"
],
"title": "pizza",
"is_claimed": true,
"location_coordinate": "51.509865,-0.118092,10",
"order_by": [
"rating.value,desc"
],
"filters": [
[
"rating.value",
">=",
4
]
],
"limit": 3
},
"result": [
{
"total_count": 54,
"count": 3,
"offset": 0,
"offset_token": "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",
"items": [
{
"type": "business_listing",
"title": "Pani Pizza Cafe",
"description": null,
"category": "Coffee shop",
"category_ids": [
"coffee_shop",
"hamburger_restaurant",
"lunch_restaurant",
"pizza_delivery_service",
"pizza_restaurant",
"pizzatakeaway"
],
"additional_categories": [
"Hamburger restaurant",
"Lunch restaurant",
"Pizza delivery",
"Pizza restaurant",
"Pizza Takeaway"
],
"cid": "590361781251819465",
"feature_id": "0x48761b235c256349:0x83162e9847b47c9",
"address": "116 Seven Sisters Rd, London N7 6AE",
"address_info": {
"borough": null,
"address": "116 Seven Sisters Rd",
"city": "London",
"zip": "N7 6AE",
"region": null,
"country_code": "GB"
},
"place_id": "ChIJSWMlXCMbdkgRyUd7hOliMQg",
"phone": "+442074199465",
"url": "https://panipizzacafe.uk/",
"domain": "panipizzacafe.uk",
"logo": "https://lh3.googleusercontent.com/-mRdML6wQGaM/AAAAAAAAAAI/AAAAAAAAAAA/emI_sLa3XPU/s44-p-k-no-ns-nd/photo.jpg",
"main_image": "https://lh5.googleusercontent.com/p/AF1QipPgLBUnBBOuqE5kuuZSWM2L5KGDSPPXb2nPxPWv=w408-h420-k-no",
"total_photos": 18,
"snippet": "116 Seven Sisters Rd, London N7 6AE",
"latitude": 51.559863299999996,
"longitude": -0.1154259,
"is_claimed": true,
"attributes": {
"available_attributes": {
"service_options": [
"has_curbside_pickup",
"has_delivery",
"has_takeout",
"serves_dine_in"
],
"offerings": [
"serves_coffee"
],
"dining_options": [
"serves_lunch",
"serves_dinner",
"serves_dessert"
],
"amenities": [
"welcomes_children"
],
"atmosphere": [
"feels_casual"
],
"payments": [
"pay_debit_card",
"pay_mobile_nfc"
]
},
"unavailable_attributes": null
},
"place_topics": null,
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 8,
"rating_max": null
},
"rating_distribution": {
"1": 0,
"2": 0,
"3": 0,
"4": 0,
"5": 8
},
"people_also_search": [
{
"cid": "4771730369468493143",
"feature_id": "0x0:0x4238977d441ced57",
"title": "Pizza Siciliana",
"rating": {
"rating_type": "Max5",
"value": 4.9,
"votes_count": 88,
"rating_max": null
}
},
{
"cid": "12296913885579126501",
"feature_id": "0x0:0xaaa76a06ef8326e5",
"title": "Seven Cups Cafe",
"rating": {
"rating_type": "Max5",
"value": 4.9,
"votes_count": 8,
"rating_max": null
}
},
{
"cid": "14896369051135566110",
"feature_id": "0x0:0xceba88ba480ee11e",
"title": "Presto Cafe & Pizzeria",
"rating": {
"rating_type": "Max5",
"value": 4.5,
"votes_count": 165,
"rating_max": null
}
},
{
"cid": "635833731756521791",
"feature_id": "0x0:0x8d2ef69058ef93f",
"title": "Sapori del vesuvio",
"rating": {
"rating_type": "Max5",
"value": null,
"votes_count": null,
"rating_max": null
}
},
{
"cid": "7117809009942970115",
"feature_id": "0x0:0x62c7899530b9bf03",
"title": "Cafe Helen",
"rating": {
"rating_type": "Max5",
"value": null,
"votes_count": null,
"rating_max": null
}
}
],
"work_time": {
"work_hours": {
"timetable": {
"sunday": null,
"monday": [
{
"open": {
"hour": 12,
"minute": 0
},
"close": {
"hour": 23,
"minute": 30
}
}
],
"tuesday": [
{
"open": {
"hour": 12,
"minute": 0
},
"close": {
"hour": 23,
"minute": 30
}
}
],
"wednesday": [
{
"open": {
"hour": 12,
"minute": 0
},
"close": {
"hour": 23,
"minute": 30
}
}
],
"thursday": [
{
"open": {
"hour": 12,
"minute": 0
},
"close": {
"hour": 23,
"minute": 30
}
}
],
"friday": [
{
"open": {
"hour": 12,
"minute": 0
},
"close": {
"hour": 23,
"minute": 30
}
}
],
"saturday": [
{
"open": {
"hour": 12,
"minute": 0
},
"close": {
"hour": 23,
"minute": 30
}
}
]
},
"current_status": "close"
}
},
"popular_times": null,
"local_business_links": [
{
"type": "order",
"delivery_services": [
{
"type": "delivery_services_element",
"title": "panipizzacafe.uk",
"url": "https://panipizzacafe.uk/"
}
]
},
{
"type": "menu",
"title": "panipizzacafe.uk",
"url": "https://panipizzacafe.uk/"
}
],
"contact_info": [
{
"type": "telephone",
"value": "+442074199465",
"source": "google_business"
}
],
"check_url": "https://www.google.co.uk/maps?cid=590361781251819465&hl=en&gl=GB",
"last_updated_time": "2023-04-30 00:52:18 +00:00"
},
{
"type": "business_listing",
"title": "Pizza E Sapori",
"description": "We're an independent italian pizza shop, located on garratt lane. We’re proud to be the favourite for locals to meet friends for a cone or call for a fresh pizza, delivered straight to their home. We serve 35 flavours of homemade, hand-churned ice creams and sorbets year-round. The pizza oven turns out Italian -style pies every day from midday until close. Come see us today!",
"category": "Pizza delivery",
"category_ids": [
"pizza_delivery_service",
"pizza_restaurant",
"pizzatakeaway"
],
"additional_categories": [
"Pizza restaurant",
"Pizza Takeaway"
],
"cid": "13197559032162931731",
"feature_id": "0x48760590b00e0905:0xb72726041e51d413",
"address": "843 Garratt Lane, London SW17 0PG",
"address_info": {
"borough": null,
"address": "843 Garratt Lane",
"city": "London",
"zip": "SW17 0PG",
"region": null,
"country_code": "GB"
},
"place_id": "ChIJBQkOsJAFdkgRE9RRHgQmJ7c",
"phone": "+442089472997",
"url": "https://pizza-e-sapori.business.site/?utm_source=gmb&utm_medium=referral",
"domain": "pizza-e-sapori.business.site",
"logo": "https://lh5.googleusercontent.com/-fQ83RU6LxtY/AAAAAAAAAAI/AAAAAAAAAAA/thH5UOwliWI/s44-p-k-no-ns-nd/photo.jpg",
"main_image": "https://lh5.googleusercontent.com/p/AF1QipPKZpE5AS3vbQ7GcG8UFdM_hkVAKOabHdv3HtnJ=w408-h544-k-no",
"total_photos": 9,
"snippet": "843 Garratt Lane, London SW17 0PG",
"latitude": 51.433206399999996,
"longitude": -0.1818831,
"is_claimed": true,
"attributes": {
"available_attributes": {
"service_options": [
"has_delivery",
"has_takeout"
]
},
"unavailable_attributes": null
},
"place_topics": null,
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 1,
"rating_max": null
},
"rating_distribution": {
"1": 0,
"2": 0,
"3": 0,
"4": 0,
"5": 1
},
"people_also_search": [
{
"cid": "4665362428156730265",
"feature_id": "0x0:0x40beb26906bc5b99",
"title": "Figli Del Vesuvio",
"rating": {
"rating_type": "Max5",
"value": 4.5,
"votes_count": 424,
"rating_max": null
}
},
{
"cid": "12826193211235049512",
"feature_id": "0x0:0xb1ffcac500312028",
"title": "Pizza Village",
"rating": {
"rating_type": "Max5",
"value": 4.2,
"votes_count": 213,
"rating_max": null
}
},
{
"cid": "15910611959411209017",
"feature_id": "0x0:0xdccdd9476fc97339",
"title": "Gourmet Pasta Pizza",
"rating": {
"rating_type": "Max5",
"value": null,
"votes_count": null,
"rating_max": null
}
},
{
"cid": "366142065796422558",
"feature_id": "0x0:0x514cc44d91f9b9e",
"title": "Mamu Pizza",
"rating": {
"rating_type": "Max5",
"value": 4.2,
"votes_count": 20,
"rating_max": null
}
},
{
"cid": "8290734847594909589",
"feature_id": "0x0:0x730e9b6aedd8cf95",
"title": "Sapori",
"rating": {
"rating_type": "Max5",
"value": null,
"votes_count": null,
"rating_max": null
}
}
],
"work_time": {
"work_hours": {
"timetable": {
"sunday": [
{
"open": {
"hour": 12,
"minute": 30
},
"close": {
"hour": 0,
"minute": 0
}
}
],
"monday": [
{
"open": {
"hour": 12,
"minute": 30
},
"close": {
"hour": 23,
"minute": 30
}
}
],
"tuesday": [
{
"open": {
"hour": 12,
"minute": 30
},
"close": {
"hour": 23,
"minute": 30
}
}
],
"wednesday": [
{
"open": {
"hour": 12,
"minute": 30
},
"close": {
"hour": 23,
"minute": 30
}
}
],
"thursday": [
{
"open": {
"hour": 12,
"minute": 30
},
"close": {
"hour": 23,
"minute": 30
}
}
],
"friday": [
{
"open": {
"hour": 12,
"minute": 30
},
"close": {
"hour": 0,
"minute": 0
}
}
],
"saturday": [
{
"open": {
"hour": 12,
"minute": 30
},
"close": {
"hour": 0,
"minute": 0
}
}
]
},
"current_status": "close"
}
},
"popular_times": null,
"local_business_links": null,
"contact_info": [
{
"type": "telephone",
"value": "+442089472997",
"source": "google_business"
}
],
"check_url": "https://www.google.co.uk/maps?cid=13197559032162931731&hl=en&gl=GB",
"last_updated_time": "2023-05-05 03:27:26 +00:00"
},
{
"type": "business_listing",
"title": "🇮🇹Zio Peppe - Pizza Al Metro (Pizzeria,Pizza Restaurant,Italian Food)",
"description": "Welcome to Zio Peppe - Pizza Al Metro.\n\nZio Peppe - Pizza Al Metro is the place for all your tasty italian dishes from pizza,panini,calzone, focaccia,bruschetta and fresh homemade pasta👌👌\n\nWe are based in East Finchley. We’re open Monday – Sunday for breakfast, lunch and dinner whether you’re looking for a quick bite or a leisurely meal.\nWe are open for birthday's parties,our place is warm and welcoming for children's party and other activities.",
"category": "Pizza restaurant",
"category_ids": [
"pizza_restaurant",
"bar",
"coffee_shop",
"family_restaurant",
"italian_restaurant",
"meal_takeaway",
"pasta_shop",
"pizza_delivery_service",
"pizzatakeaway",
"vegetarian_restaurant"
],
"additional_categories": [
"Bar",
"Coffee shop",
"Family restaurant",
"Italian restaurant",
"Takeaway",
"Pasta shop",
"Pizza delivery",
"Pizza Takeaway",
"Vegetarian restaurant"
],
"cid": "7258882783336337720",
"feature_id": "0x48761ba440404227:0x64bcbb6ea6f61138",
"address": "150 High Rd, London N2 9ED",
"address_info": {
"borough": null,
"address": "150 High Rd",
"city": "London",
"zip": "N2 9ED",
"region": null,
"country_code": "GB"
},
"place_id": "ChIJJ0JAQKQbdkgROBH2pm67vGQ",
"phone": "+442084440517",
"url": "http://pizzaalmetro.co.uk/",
"domain": "pizzaalmetro.co.uk",
"logo": "https://lh4.googleusercontent.com/-nxYJdtxLGnE/AAAAAAAAAAI/AAAAAAAAAAA/koCp06Yxd48/s44-p-k-no-ns-nd/photo.jpg",
"main_image": "https://lh5.googleusercontent.com/p/AF1QipPRaZTXirRFdr26Rk8Ac7CoJzmOuZy6UFZt5sKF=w408-h240-k-no-pi-20-ya0-ro0-fo100",
"total_photos": 295,
"snippet": "150 High Rd, London N2 9ED",
"latitude": 51.591383,
"longitude": -0.1649989,
"is_claimed": true,
"attributes": {
"available_attributes": {
"service_options": [
"has_seating_outdoors",
"has_no_contact_delivery",
"has_delivery",
"has_takeout",
"serves_dine_in"
],
"accessibility": [
"has_wheelchair_accessible_parking",
"has_wheelchair_accessible_restroom"
],
"offerings": [
"serves_alcohol",
"serves_beer",
"serves_coffee",
"serves_wine"
],
"dining_options": [
"serves_breakfast",
"serves_lunch",
"serves_dinner",
"has_counter_service",
"serves_dessert",
"has_seating"
],
"amenities": [
"has_bar_onsite",
"welcomes_dogs",
"welcomes_children",
"has_restroom",
"has_wi_fi"
],
"atmosphere": [
"feels_casual"
],
"crowd": [
"welcomes_families",
"suitable_for_groups",
"welcomes_lgbtq"
],
"planning": [
"requires_reservations",
"accepts_reservations"
],
"payments": [
"pay_debit_card",
"pay_mobile_nfc"
]
},
"unavailable_attributes": {
"accessibility": [
"has_hearing_loop",
"has_wheelchair_accessible_entrance",
"has_wheelchair_accessible_seating"
]
}
},
"place_topics": {
"prices": 8,
"calzone": 6,
"panini": 4,
"toppings": 4,
"truffle ravioli": 3,
"atmosphere": 3,
"penne": 5,
"tiramisu": 3,
"choice": 3,
"night": 3
},
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 96,
"rating_max": null
},
"rating_distribution": {
"1": 0,
"2": 0,
"3": 1,
"4": 0,
"5": 95
},
"people_also_search": [
{
"cid": "10809352979952559276",
"feature_id": "0x0:0x96028943cde1e4ac",
"title": "Hyper Pizza",
"rating": {
"rating_type": "Max5",
"value": 4.1,
"votes_count": 94,
"rating_max": null
}
},
{
"cid": "11808225407317328148",
"feature_id": "0x0:0xa3df3e71fee44114",
"title": "NUDO Pizza",
"rating": {
"rating_type": "Max5",
"value": 4.8,
"votes_count": 144,
"rating_max": null
}
},
{
"cid": "18300378639767903114",
"feature_id": "0x0:0xfdf80169ce831b8a",
"title": "Pizzeria Bufi",
"rating": {
"rating_type": "Max5",
"value": 4.3,
"votes_count": 286,
"rating_max": null
}
},
{
"cid": "6467105686129256709",
"feature_id": "0x0:0x59bfc65b7aa4a905",
"title": "Il Piccolo Villaggio",
"rating": {
"rating_type": "Max5",
"value": 4.5,
"votes_count": 306,
"rating_max": null
}
},
{
"cid": "5394803759890210185",
"feature_id": "0x0:0x4ade316fcd329d89",
"title": "In Out Pizza",
"rating": {
"rating_type": "Max5",
"value": null,
"votes_count": null,
"rating_max": null
}
}
],
"work_time": {
"work_hours": {
"timetable": {
"sunday": null,
"monday": [
{
"open": {
"hour": 10,
"minute": 0
},
"close": {
"hour": 0,
"minute": 0
}
}
],
"tuesday": [
{
"open": {
"hour": 10,
"minute": 0
},
"close": {
"hour": 0,
"minute": 0
}
}
],
"wednesday": [
{
"open": {
"hour": 10,
"minute": 0
},
"close": {
"hour": 0,
"minute": 0
}
}
],
"thursday": [
{
"open": {
"hour": 10,
"minute": 0
},
"close": {
"hour": 0,
"minute": 0
}
}
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{
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"url": "https://www.just-eat.co.uk/restaurants-zio-peppe-east-finchley/menu?utm_source=google&utm_medium=organic&utm_campaign=orderaction"
},
{
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"title": "ubereats.com",
"url": "https://www.ubereats.com/gb/store/zio-peppe-pizza-al-metro-ltd/9Cctg23dTAe-Kfmtumo1xA?utm_campaign=place-action-link&utm_medium=organic&utm_source=google"
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}
],
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}
],
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}
]
}
]
}
How to benefit from Business Listings data?
Business Listings data can be a valuable resource for several industries such as review platforms, market research, and real estate. Below we will showcase industries putting POI data to use:
Traveling
POI data is widely used by travel planning tools. They provide users with information about hotels, attractions, and activities in their desired travel destinations. This empowers travelers to plan their itineraries based on reliable and up-to-date information.
Roadtrippers is a road trip planning platform that redefines local, regional, and cross-country travel. Users can use this tool to create road trip maps similar to those found in Google Maps. In addition, you can sort popular destinations along the route by category such as camping, entertainment, landmarks, and more.
Marketing
Companies can use this data to identify and target specific businesses or industries for promotional campaigns. By analyzing the service descriptions, contact information, and ratings, marketers can create personalized and targeted advertisements to reach their desired audience effectively. Researchers can extract insights from the data to identify market trends, analyze consumer behavior, and evaluate the competition.
In addition, understanding the environment in which the business will be located can help when opening new branches or establishments. In this case, it is important to understand what competitors are around you and what you can offer in return. You can also tell a lot about your potential customers and their lifestyle, based on the most popular locations in the area. Businesses can gain a deeper understanding of their target market, refine their strategies, and stay ahead of the competition.
Real Estate and Property Management
The location is a crucial factor when searching for properties available for sale or rent. Demand on the properties depends on the proximity to transportation, emergency services, and availability of amenities such as schools, grocery stores etc.
Property management companies can use POI data to assess nearby businesses and amenities, making their properties more appealing to potential tenants. You can also add this data to filtering options to give users an opportunity to get results based on desired local services. Real estate agents can leverage the data to provide clients with detailed information about local businesses and services available near a particular property, adding value to their offerings.
Conclusion
Business Listings data holds tremendous potential across numerous industries. Whether it’s empowering travelers to plan their adventures, enabling marketers to refine their campaigns, enhancing real estate offerings, or revolutionizing navigation services, using this data you will be able to unlock the significant benefits of your application and provide the user with even more solutions in one place, increasing the value of your product.
With the help of Business Listings API, you can research business entities in a certain category, add keywords and filter out results to get the most relevant data. Using the Live method of data retrieval it provides instant results for a reasonable price.
Access up-to-date data sources with rapid API results and 24/7 support. Register to try our Business Listings API for free!
See also:
Getting Points of Interest with a Low-Cost Google Places API Alternative >>
Tapping into the World of Local Market Opportunities with Business Data API >>