As the digital marketing industry rapidly evolves, the volume and complexity of data to analyze grow, making marketers’ tasks increasingly time-consuming and challenging. With the immense data available on the Internet, extracting actionable insights can feel like finding a needle in a haystack. Nowadays, you can spend hours manually analyzing datasets without obtaining the quality data required for SEO, content optimization, and online advertising.
Dealing with this extensive manual work is possible in two ways. First, you can rely on ready-made marketing tools. However, such tools may seem convenient, they often lack flexibility, come with high costs, and may include unnecessary features that inflate their price.
Second, you can build your own marketing software or leverage low-level third-party integrations for automation. Creating high-level custom software may require some technical experience, but with such software, you have precise control over its functionality and data management. On the other hand, low-level automation requires little to no coding experience, as it can be created using third-party integrations that unite various processes into one seamless workflow.
Compared to ready-made tools, custom software and low-level automation solutions offer greater flexibility and provide better customization options. Moreover, they can be more cost-effective, eliminating the expense of unused features and high subscription fees.
APIs play a crucial role in both custom-made software and low-level automation. They enable fast, real-time retrieval of large volumes of data, seamlessly integrate with various third-party tools, and help overcome technical challenges. By using the right APIs and integrations, you can easily create your own data-driven marketing tools and automate complex tasks. In this article, we’ll highlight powerful low-level automation solutions and marketing tools you can build using APIs.
Contents:
Keyword research solutions
➤Custom keyword research software
➤Automated keyword research tool
Solutions for website rank tracking
➤Custom website rank tracking application
➤Rank tracking automation
Brand sentiment monitoring solutions
➤Tailored brand sentiment overview tool
➤Automated brand mentions tracker
Conclusion
Keyword research solutions
1 Custom keyword research software
Keyword research tools are irreplaceable for finding the right keywords to optimize your website’s content performance or plan an ad campaign. With data-driven keyword research tools, marketers and SEO specialists can not only create a pool of keyword ideas but also explore keyword metrics like search volume, competition, and CPC. However, ready-made keyword research tools may have disadvantages, like lack of customization, unreliable data, and high prices.
Instead, you can use APIs to build a tailored keyword research tool that is more functional, uses reliable data, and is cost-effective. For example, you can create a customizable keyword research dashboard below using DataForSEO APIs.
Let’s explore in detail the key features of this dashboard that you can implement with our APIs:
➤ Seed parameters: a set of input parameters used to send a POST request to the API for conducting keyword research. These parameters can include location, language, as well as a seed keyword or domain.
➤ Filtering and sorting options: a set of sorting rules and filtering parameters can be used in the POST request to retrieve specific results with API. They allow you to sort and filter keywords by specific parameters like search volume, competition, keyword difficulty, etc.
➤ Keyword Ideas: provides a list of keywords based on the seed keyword, target location, and languages. Additionally, it can retrieve keywords relevant to the specific domain. This feature allows you to quickly find popular queries within a particular location and find keywords related to your website.
➤ Keyword Suggestions: includes keyword ideas containing a seed keyword with additional keywords before, after, or within a query. This feature is handy for finding long-tail keywords that can precisely match user queries and are less competitive than regular keywords.
➤ New Keywords Over Time: a complementary chart that illustrates the growth dynamic of new keywords detected for the target website.
You can also customize this dashboard with even more features. Check out our comprehensive case study to learn more.
Technologies you’ll need
The DataForSEO Labs API makes building the keyword dashboard with the features listed above easy. This API encompasses powerful algorithms and extensive data from the most sophisticated search engines and advertising platforms. With billions of keyword ideas and relevant SERPs, it is a perfect solution for creating advanced marketing tools.
Here is the list of endpoints of DataForSEO Labs API you can leverage to power your keyword research tool:
- Keyword Ideas endpoint: utilizes a relevance-based algorithm to search for terms that fall into the same product or service category as a seed keyword you specified. It returns a list of relevant keywords with search volume, competition, monthly search values, and more.
- Keyword Suggestions endpoint: based on a full-text search for the specified keyword and returns terms that contain the keyword you set with additional words before, after, or within the phrase. As the previous endpoint, it also retrieves the essential keyword metrics.
- Domain Rank Overview endpoint provides ranking and traffic data from organic and paid search for the specified domain.
- Historical Rank Overview endpoint: retrieves historical data on rankings and traffic of the specified domain, such as estimated monthly traffic volume and domain ranking distribution on SERPs.
You can also find more details about how these endpoints are implemented in this keyword dashboard in our case study.
Cost breakdown
With DataForSEO APIs, you can obtain comprehensive data for your keyword research tool for a very affordable price. Moreover, DataForSEO APIs are offered at a convenient pay-as-you-go model, meaning that you pay only for the API calls sent and data retrieved.
Using most of the DataForSEO Labs API endpoints costs only $0.1 to set a task and $0.0001 per item in results. This means that if you use the Keyword Ideas endpoint, for example, to get 10,000 keywords, you will pay only $1.10 ($1 for setting 10 tasks and $ 0.10 for 10000 results retrieved in total). For more details on pricing, check the Pricing page.
As you can see, with the right set of endpoints, it is easy to create a fully functional keyword research tool from scratch without breaking the bank. Moreover, you can customize your tool with even more features by utilizing other DataForSEO endpoints.
If you want to simplify keyword research even further, you can leverage the following automation solution. Designed using two powerful technologies – DataForSEO Labs API and Airtable, it takes keyword research to a new level.
2 Automated keyword research tool
This automation is powered by DataForSEO Labs API integrated with a robust and user-friendly Airtable platform. Airtable is a versatile low-code platform that combines the functionality of spreadsheets and databases, enabling users to create custom applications without extensive programming knowledge.
The DataForSEO Labs API retrieves keyword ideas and data directly into the Airtable database. All data is presented in a convenient spreadsheet format, making it easy to filter, sort, and analyze the information according to your specific needs. Using this automation, you can create an effective keyword research application with the following valuable features:
➤ Search Keyword Ideas: the key component of the keyword research tool for getting keyword ideas based on the input parameters. It includes fields to specify a seed keyword, location, language, and limit of retrieved results. Additionally, you can specify sorting and filtering options to get specific results.
➤ Search Volume: displays the average number of monthly searches for a keyword over the past year, helping you identify relevant and seasonally trending queries.
➤ Keyword Difficulty: indicates how hard it is to achieve a top 10 ranking in organic search results for a specific keyword.
➤ Search Intent: allows you to prioritize keywords by understanding the user’s intent behind a query. User intent reflects the purpose of a search query, whether it is informational, navigational, or transactional, enabling more precise targeting and content alignment with user needs.
➤ Cost Per Click: reveals the average cost per click (CPC) for keywords, providing useful data for budgeting and optimizing paid campaigns.
➤ SERP Features: identifies special features in search results, such as featured snippets and image packs, helping you uncover opportunities to increase visibility in search engine rankings.
To build this automation, you should start by copying a pre-configured Aritable database designed to effectively integrate, organize, and store data from DataForSEO API. Then, you will need access to the Google Keyword Ideas endpoint of DataForSEO Labs API, which will provide access to our extensive database of 6.7 billion keywords and all necessary metrics.
With these two advanced technologies, you can effortlessly build the automated keyword research tool you have always wanted.
Cost breakdown
Bringing to life this automation is both easy and budget-friendly. Airtable offers monthly plans starting at $24, providing unlimited bases and support for up to 50,000 records per base. The price for using the Google Keyword Ideas endpoint is $0.1 for setting a task and $0.0001 per item in the result. You can find more pricing details on our Pricing page.
This automation can significantly simplify keyword research, allowing you to quickly get new keyword ideas and store keyword data in a convenient Airtable datasheet. You can then easily sort and prioritize keywords for optimizing your website content or planning an ad campaign.
If you want to create this automated keyword research tool, check out this comprehensive guide in our Help Center or watch this video tutorial.
Solutions for website rank tracking
1 Custom website rank tracking application
Rank tracking apps are vital for consistent and effective monitoring of a website’s search engine performance. They help SEO specialists track changes in the website’s keyword positions in SERPs over time, discover organic traffic from search results, explore website rankings in different locations, and more. All of that can assist them in analyzing SEO strategies based on actual data and making necessary adjustments.
Such tools may seem very hard to build, especially considering the complexity of data needed for their operation. However, using the right set of APIs, it is possible to design a rank tracking tool from scratch.
Let’s consider an example of an average rankings dashboard you can build with APIs and explore its helpful features. The dashboard includes four charts that help you understand how your website is performing in search engine rankings.
Key features of the dashboard:
➤ Average Position: represents how the average position of a website’s keywords changes over time. This graph can help you track performance trends, identify periods of improvement or decline, and evaluate the impact of your SEO strategies.
➤ Historical Average Ranking Changes: uses the same data as the Average Position graph, but represents broader and more illustrative ranking dynamics within the larger period.
➤ Rankings in Target Locations: illustrates SERP rankings of a website in target locations and its changes over time. It allows you to compare the website’s SERP performance in selected countries.
➤ Ranking Pages vs All Pages: illustrates the number of pages ranking in search results compared to the total number of indexed pages on a website. It helps identify indexing issues, evaluate SEO performance, and assess the quality of a website’s content.
Technologies you’ll need
To obtain all the data needed for building a budget-friendly rank tracking dashboard, you can leverage the following powerful DataForSEO APIs:
- DataForSEO SERP API: provides real-time comprehensive SERP data from all popular search engines whenever you need it. In the case of the mentioned rank tracking dashboard, you can use Google Organic endpoints of SERP API to get the actual updates on the website rankings.
- DataForSEO Labs API: will help you get historical ranking data for calculating average rankings. The Historical Rank Overview endpoint of DataForSEO Labs API can retrieve the complete picture of a website’s ranking over time.
- DataForSEO On-Page API: encompasses multiple endpoints, which allow you to crawl any website or webpage and retrieve necessary data. For the rank tracking tool, the On-Page API Summary endpoint is practical for parsing all your website’s pages and displaying their performance data.
To learn more about other features you can integrate into your rank tracking tool with our APIS, read our detailed case study.
Cost breakdown
Building such an advanced rank-tracking dashboard is also cost-effective. For SERP API, the base price per 1 SERP page crawled starts at only $0.0006. Using On Page API costs just $0.000125 and loading resources of a page will be $0.000375. Finally, you can integrate the DataForSEO Labs API Historical Rank Overview endpoint, paying only $0.1 per task and $0.001 per item retrieved. You can easily calculate the price of our APIs on our dedicated <a href=”https://dataforseo.com/pricing” target=”_blank”>Pricing page.
If you prefer a no-code solution to track website rankings, explore a low-level automation idea using DataForSEO APIs and Google Sheets below.
2 Rank tracking automation
With our new DataForSEO Google Sheets Connector integration, automating rank tracking and search performance monitoring can become a reality. It combines the extensive and actual data from various DataForSEO APIs with the versatility and functionality of Google Sheets. Within the Google Sheets Connector, you can choose from various tools for different SEO and marketing use cases, from keyword research to on-page audits, and get all the information directly into the sheet.
Among these tools, the Search Performance tool of Google Sheets Connector has a set of useful features for rank tracking:
➤ Bulk Rank Tracking: offers up-to-date information about the organic Google Search ranking positions for a given domain or URL.
➤ SERP Parser: provides real-time insights into the top 100 search engine results for a specific keyword, search engine, and location.
➤ Organic Domain Rank Overview: displays ranking and traffic metrics for a specified domain based on organic Google Search results.
➤ Organic Traffic Estimation: estimates the amount of organic search traffic a website or webpage receives.
➤ Ranked Keywords: identifies all the keywords that a particular domain or webpage is currently ranking for in search results.
Let’s see how this automation works on the Organic Domain Rank Overview example. After you install the DataForSEO Google Sheets Connector using our guide, navigate to Tools—Search Performance—Organic Domain Rank Overview. In the respective cells, specify the domain, location, language, and search engine and click the “Run” button.
The result will look like this. In the respective columns, you can see the total ranked keywords for specified domains, total organic traffic value, and the traffic values by the particular position of the domain in SERP.
To start using the DataForSEO Google Sheets Connector and automate rank tracking, you will need only two things:
➤ Get access to DataForSEO APIs by creating your account here. You will automatically get a $1 to start exploring our APIs on the spot;
➤ Copy our ready-made Google Sheets template and install the DataForSEO Google Sheets Connector following our comprehensive guide.
Cost breakdown
Google Sheets is a free Google feature — you just need to create your Google account and start integrating our Google Sheets Connector. The Organic Domain Rank Overview tool used the Domain Rank Overview endpoint of DataForSEO Labs API. The pice for using Domain Rank Overview is $0.1 for setting a task and $0.001 per item in the response. You can explore pricing in detail on the Pricing page. As you can see, this automation is not only effective but also budget-friendly.
Brand sentiment monitoring solutions
1 Tailored brand sentiment overview tool
To align products and solutions with customer needs and adapt to changes, businesses must understand how their brand is perceived. Monitoring the sentiments of customers and target audiences is possible with brand sentiment monitoring tools. Such tools collect and interpret data from online sources, such as reviews and forums, and inform how people feel about your brand.
You can then use brand sentiment data to improve customer experience and proactively address negative feedback. Building such a tool from scratch can involve a colossal amount of work, from creating and training large language models to developing systems for extracting and analyzing sentiment data.
However, creating brand sentiment monitoring tools with APIs that readily supply pre-analyzed sentiment data is a complete game changer. All you need to do then is integrate the APIs within the tool and customize it to meet your specific business needs.
For example, by leveraging APIs, you can create the following customizable sentiment overview dashboard at a low cost.
Let’s take a closer look at the features of this sentiment overview dashboard:
➤ Sentiment Summary: shows the balance of positive, negative, and neutral mentions, along with the distribution of emotions within each sentiment category, offering a clear view of brand reputation.
➤ Sentiment by Rating: displays how sentiment polarity relates to ratings, helping identify mismatches like positive sentiment with low ratings or negative sentiment with high ratings.
➤ Sentiment Over Time: tracks changes in positive, neutral, and negative sentiment over a chosen time frame, helping monitor shifts in audience perception.
➤ Sentiment Over Time by Category: similar to Sentiment Over Time but focuses on selected categories, enabling you to compare their performance with broader market sentiment trends.
Using this information, you can pinpoint areas where customer satisfaction may need improvement or identify successful strategies driving positive sentiment.
Technologies you’ll need
All the features of this dashboard can be built upon DataForSEO Content Analysis API. This API is powered by a sophisticated sentiment analysis algorithm that can quickly search for brand mentions and keyword citations across the web and get all the related data in real-time. By leveraging the following endpoints of this API, you can supply your sentiment analysis tool with sentiment data:
- Sentiment Analysis: provides detailed statistics on mentions, breaking them down by positive, negative, and neutral sentiment, as well as their underlying connotations.
- Rating Distribution: delivers a comprehensive breakdown of citation statistics based on content ratings.
- Phrase Trends: offers in-depth citation statistics for a specified keyword, organized by date.
- Category Trends: tracks citation trends over time within a specific category, giving insights into shifting patterns.
Consider reading our end-to-end guide to get additional details on building a tailored brand sentiment analysis tool.
Cost breakdown
With DataForSEO Content Analysis API, you can develop a powerful brand sentiment monitoring tool even with a limited budget. The API uses a pay-as-you-go pricing model, where you are charged $0.02 for setting up a task and $0.00003 per retrieved keyword mention. You can find the full pricing details here.
If you’re looking to automate brand sentiment and mentions monitoring, discover this powerful solution built with DataForSEO API and the Make platform.
2 Automated brand mentions tracker
Creating automation for such a sophisticated purpose as brand mentions tracking is achievable with the synergy of DataForSEO API and the revolutionary Make platform. Make is a leading visual platform that empowers users to design, build, and automate workflows, tasks, and systems without requiring coding skills. With its user-friendly interface, integration and customization options, it is a perfect solution for creating low-level automation tools using APIs.
The brand mentions tracking automation with DataForSEO API and Make is designed to gather and systematize brand mentions data in one go. Moreover, it automatically sends updates with the results to your team via email. It consists of a custom automation scenario in Make that leverages data from DataFor SEO API and also uses the tools below:
➤ Claude: an AI assistant created by Anthopic that will compose structured emails with daily mention summaries;
➤ Gmail: a Google email service for sending daily reports to your team’s inbox;
➤ Airtable: a cloud database to store the brand mentions data in a convenient format.
The complete automation scenario in Make with all tools integrated looks like this:
With this automation setup, you can receive real-time updates on brand mentions and store detailed historical data, including the mention’s source URL, domain, content quality score, title, and publication data. Using this data, you can track trends and identify patterns over time to be informed about the brand’s online presence and audience perception.
Cost breakdown
You can quickly create this exceptional brand mentios tracking automation without investing significant costs. For instance, you can start using the Make platform for free with 1000 operations per month. The basic plan with 10,000 operations per month starts at only $9.
The Claude AI assistant and Gmail are also free. You just need to create accounts to use these tools. Pricing for Airtable starts from $24 with unlimited bases and 50000 records per base. Finally, leveraging our Content Analysis API costs only $0.02 per task and $0.00003 per keyword retrieved. To get more details on our API pricing, see our Pricing page.
Ready to try this cost-effective automation? Explore our complete guide to this automated brand mention tracking tool at the Help Center.
Conclusion
For data-driven marketers and SEO professionals who seek simple and effective ways to automate processes with practical tools, API automation solutions are definitely the best option. APIs are a complete game changer for creating custom marketing tools and both low-level and high-level automation.
By leveraging DataForSEO APIs, you gain fast access to real-time data, integration flexibility, and a cost-effective pay-as-you-go pricing model. Combining these APIs with our powerful integrations with Make, Google Sheets, and Airtable allows you to build highly functional automation tools tailored to your specific needs. Best of all, many of these solutions are simple to create and require little to no coding expertise.
Unlock the potential of data-driven marketing with DataForSEO APIs and take your automation capabilities to the next level today!