About Fattoretto Agency
Fattoretto Agency is a prominent SEO and Digital PR agency based in Italy specializing in SEO consulting, digital PR, and content marketing for ecommerce businesses. The agency’s team of seasoned professionals is guided by Massimo Fattoretto, a renowned ecommerce and SEO specialist, and a frequent speaker at major digital events in Italy. He also is the creator of FattoBoost, the Fattoretto Agency’s proprietary software for predictive and data-driven SEO.
Objectives
➤ Further integrate AI and machine learning algorithms to improve the efficiency of FattoBoost.
➤ Ensure FattoBoost’s scalability for handling an increasing number of users and larger datasets.
➤ Enhance the tool’s data analysis capabilities and work on integration with other platforms and tools.
Featured Products
Keyword Data > Google Ads API: unlimited access to Google’s keyword data
➤ Accurate up-to-date search volume
➤ Estimated potential impressions, CPC, and clicks
➤ Up to 20,000 suggestions for your target keywords
➤ Keywords relevant to the specified domain
About DataForSEO
DataForSEO is the leading provider of SEO data for the marketing technology industry. With an API-led approach to data delivery, DataForSEO is enabling hundreds of software businesses to enhance their products with reliable, accurate, and fresh data.
Background
Fattoretto Agency has always strived to be at the forefront of digital marketing innovation. The usage of Python-based proprietary tools, innovative AI techniques, and the agency’s signature solution FattoBoost have become the main unique characteristics that help the agency stand out.
FattoBoost, in particular, is the key tool used by the agency on a day-to-day basis. Here’s how it works: FattoBoost extracts and reprocesses customers’ data from Google Search Console via API, adds data from DataForSEO and Semrush APIs, and uses Machine Learning to deliver case-tailored ecommerce insights.
Massimo Fattoretto, the CEO of Fattoretto Agency, shared why they decided to invest resources into the development of in-house software:
We wanted to give a boost to the quality of work of our senior SEOs and at the same time make it easier for them to read and represent data in the monthly reports we sent to our clients. So, for this reason, the idea of FattoBoost was born, named after our agency “Fattoretto”.
The integration of FattoBoost and other cutting-edge solutions into the team’s workflow has expedited the process of delivering SEO results to agency clients, which today include esteemed names such as BNP Paribas, Banca Mediolanum, Vicenzi, Morellato, Replay, Aeffe, and Ceramiche Refin among many others.
As the demand for Fattoretto Agency services grows, they aim to further evolve FattoBoost, ensuring that it can seamlessly handle an increasing number of customers and larger datasets without compromising performance.
Business challenge
In the agency’s pursuit of continuous improvement, the team stumbled upon a precision issue in FattoBoost, which could jeopardize the realization of the ambitious goals of the Fattoretto Agency. The issue was with the outdated search volume data they obtained from another tool, which failed to match the accuracy and freshness of Google’s stats. To eliminate data accuracy obstacles on their way to further enhancements of FattoBoost, the agency couldn’t help but reconsider their data provider.
