In the competitive digital marketing landscape, researching your target audience is essential as it helps tailor marketing strategies to customers’ specific needs and behaviors. This is made possible through advanced audience analysis, which involves collecting a wide range of audience data to define and understand the target group’s characteristics and engagement potential. This data spans basic demographic details, such as age, gender, and location, and more advanced data, including audience size and the estimated cost of engaging with specific groups.
Audience data is precious for marketers who strive to create highly personalized, data-driven campaigns. Incorporating robust audience data into their platforms adds immense value for marketing tool developers.
Especially access to the following types of data can significantly enhance marketing effectiveness or increase the value and usability of marketing tools:
- Audience estimation data includes estimates of audience size, budget requirements (estimated bid and budget), and potential reach metrics (impressions, CPC). It is used to achieve accurate targeting of ad campaigns and improve cost-effectiveness.
- Audience-relevant keywords match the actual search queries of your target audience. These keywords are essential for creating relevant keyword lists for content optimization and advertising.
- Search intent data that depicts the user intent behind the keywords. With search intent data, you can better understand what users seek, helping you tailor your content and ads more precisely to meet their needs.
- Search volume data indicates how frequently specific keywords are searched. Accurate search volume data is crucial for prioritizing terms that drive the most traffic and align closely with your target audience’s interests.
However, obtaining these types of data can be challenging compared to demographic information and the general interests of the audience.
In this article, we explore how quality audience data can transform your digital marketing. We also explain how to obtain audience estimations, relevant keywords, search intent, and search volume data using APIs. Moreover, we will show you practical examples of leveraging DataForSEO APIs to get real-time audience data.
Contents:
How can quality audience data transform your digital marketing?
What kind of audience insights can you get with DataForSEO APIs?
Getting audience insights with DataForSEO APIs: 2 use cases
Conclusion
How can comprehensive audience data transform your digital marketing?
Comprehensive audience data can be a real game-changer in various branches of digital marketing – from increasing the efficiency of advertising campaigns to significantly improving keyword strategies. Let’s explore four powerful ways quality audience data can elevate your digital marketing efforts.
1 Enhanced efficiency and targeting precision of online advertising
Planning effective online advertising campaigns requires meticulous attention and access to advanced audience data to maximize ROI. For instance, knowing only the target industries and demographics might be insufficient to make precise budgeting decisions. Estimating the audience size within specific demographics or regions allows marketers to gauge a campaign’s potential reach and set bid values more effectively.
Additionally, knowing the potential cost of engagement helps to plan the advertising budget effectively, ensuring that funds are allocated to segments with the highest conversion potential. Using audience estimation data not only optimizes campaign budgeting but also prevents overspending on low-yield audiences, improving overall campaign performance.
In this part of the article, we explain how to leverage APIs for audience estimation and altering advertising campaigns.
2 Better keyword targeting through audience-centric keywords
Finding keywords that resonate with your audience is essential for driving organic traffic and improving search visibility. Audience data can reveal the specific terms your target demographic is searching for, going beyond basic keyword research to identify phrases that align with user intent and interests. With audience-centric keywords, you can easily optimize your website content, making it more engaging and relevant to users.
Additionally, audience-centric keywords can be used for more effective and confident keyword planning for advertising campaigns. Targeting search terms that are more likely to attract the attention of potential customers can result in better engagement and conversion rates of ads.
This section of the article covers methods for obtaining audience-focused keywords along with key performance metrics.
3 Continuous optimization of marketing campaigns with actual data
In digital marketing, trends can shift in the blink of an eye, requiring marketing campaigns to be continuously fine-tuned. For this reason, it’s essential to have access to data and keep it updated with constant access to the latest information. Real-time audience data enables you to promptly adjust ad campaigns, reallocate budgets, or refocus on audience segments that show more robust engagement or growth. This way, you can avoid wasting resources on underperforming segments and maximize impact by targeting the audiences most likely to convert.
But how can you establish regular access to fresh audience data? In this case, APIs emerge as a powerful solution with several key benefits:
- Fast access to data: APIs retrieve data directly from the source, allowing you to promptly get the information you need and save valuable time.
- Real-time access to the latest data: APIs ensure that you always have access to the latest data, ensuring that your campaigns are powered by the latest audience data.
- Automation of data retrieval: You can connect APIs to your marketing tools, data storage or use low-code automation platforms like Make.com to automatically receive updates, streamlining the entire data collection process.
- Cost-effectiveness: APIs often work on a pay-as-you-go model, meaning you only pay for the data you actually retrieve. This makes them a budget-friendly option without the need for subscription commitments.
Using APIs for audience data enables you to keep your marketing strategies agile, data-driven and streamlines the process of collecting, aggregating and processing data.
Now you know why quality and timely audience data are crucial in digital marketing. At DataForSEO, we understand the critical importance of real-time data, which is why we developed a range of API solutions to deliver comprehensive data directly to you.
What kind of audience insights can you get with DataForSEO APIs?
To get advanced audience data like audience estimations, keyword suggestions, search intent, and precise search volume, DataForSEO offers a comprehensive set of endpoints:
- Bing Audience Estimation endpoint of Keyword Data API – provides estimated audience size and potential engagement cost for a specific location, based on bid and ad campaign budget.
- Bing Keyword Suggestions for URL – analyzes website page’s content and returns a list of audience-relevant keywords.
- Search Intent endpoint of DataForSEO Labs API – provides search intent data for keywords you specify.
- DataForSEO Search Volume endpoint of Keyword Data API – provides precise search volume values for up to 1000 keywords.
Let’s explore in detail how each endpoint works and the types of data they return.
Bing Audience Estimation endpoint
Using the Bing Ads Audience Estimation endpoint, you can get real-time estimation of the potential performance of your Bing Ads campaign based on specific targeting criteria.
The Bing Ads Audience Estimation endpoint significantly differs from its closest counterparts, Google Ad Traffic By Keywords and Bing Keyword Performance. These endpoints provide the estimated performance metrics of ad keywords within a specific location (and, in the case of Google Ad Traffic By Keywords, with a specific bid value and selected time range). Bing Ads Audience Estimation, on the other hand, is designed to estimate the potential reach and cost of an ad campaign as a whole.
This endpoint’s main feature is that it projects an ad campaign’s potential reach and engagement in a certain location based on multiple factors. These factors include location, age, gender, industry, job of the target audience, bid, and daily budget values. Considering all these factors, the endpoint can provide detailed and comprehensive estimations that align with specific audience characteristics and budget constraints. Besides, setting a task for this endpoint is very easy – we explain the task-setting process thoroughly in our Help Center article.
After setting a task, the endpoint returns the result that includes the size of the audience you want to reach, monthly estimated impressions, clicks, and cost per event based on the current targeting criteria. Additionally, the response includes suggested bid and budget values for your campaign to optimize its effectiveness.
With this comprehensive estimation of your ad campaign’s potential performance, you can make necessary adjustments, like altering the budget or bidding according to suggestions. You can also revise the types of audiences you want to target using this data. Besides, using the Audience Estimation endpoint is very cost-effective. You pay only for using the endpoint and nothing else, and the price per task for the Live data retrieval method is only $0,075.
Bing Keyword Suggestions for URL endpoint
To expand your keyword list with audience-centered keywords, you can leverage the Bing Keyword Suggestions for URL endpoint. This endpoint may seem similar to the Bing Ads Keywords for Site endpoint, which also returns keywords relevant to the webpage URL but possesses some unique features.
First, Bing Keyword Suggestions for URL analyzes the content on the webpage and returns a list of keywords directly related to the content. This means that the keywords in the result are specifically curated to match the intent and focus of the webpage, capturing terms that are relevant to the content and likely to attract the intended audience.
Second, every keyword returned has a so-called confidence score, showing how likely each keyword is to match a user’s search query. This score can vary from 0.0 to 1.0 and is defined as a metric reflecting the degree of alignment between the keyword and typical user searches. A higher confidence score (closer to 1.0) indicates that the keyword has a strong relevance and a high probability of being used in search queries related to the webpage. Conversely, a lower score suggests a weaker alignment.
Finally, this endpoint is the easiest way to get relevant keyword suggestions for a webpage. All you need to do is specify the language and a webpage URL in the request. Additionally, the keywords in the result are sorted from those with the highest confidence score to those with the lowest, which is convenient.
Using this endpoint, you can significantly streamline keyword research and focus on keywords that are more likely to engage your audience.
Search Intent endpoint
Knowing the user intent behind search queries is vital for effective keyword optimization or ad campaign planning. With search intent data, you can directly identify which keywords align with specific customer journey stages, allowing you to tailor content and ads accordingly. For instance, informational keywords indicate early-stage research intent, while transactional keywords signal readiness to purchase.
You can discover the search intent behind keywords by using various DataForSEO Labs API endpoints, such as Keyword Suggestions, Keyword Ideas, Ranked Keywords and Search Intent. Based on keyword data and search results data, our system has been trained to detect four types of search intent: informational, navigational, commercial, and transactional.
Among other endpoints that provide search intent data, the Search Intent endpoint stands out as the most convenient one. First, it is ideal for getting search intent in bulk, as you can specify up to 1000 keywords in one request. In addition to primary and secondary keyword intent, you will get a probability score indicating a given keyword’s search intent probability.
Finally, the Search Intent endpoint is available in our new DataForSEO Google Sheets Connector. It enables you to pull search intent data directly into Google Sheets, which can be helpful for quickly identifying keyword intent in a straightforward, accessible format.
Using the Search Intent endpoint is also cost-effective. For instance, if you use Live mode, you will pay only $0.001 per task and $0.0001 per keyword you specify. Thus, the total cost for getting search intent for 1000 keywords will be $0.101.
DataForSEO Search Volume endpoint
Getting keyword search volume is also essential to measuring keyword performance. Accurate search volume data enables you to gauge the popularity and competitiveness of each keyword, helping you prioritize those with the best potential impact. By continuously monitoring search volume, you can adjust your keyword strategy to focus on relevant and popular terms within your target audience and thus maximize visibility.
To get precise search volume values for keywords, we introduced the DataForSEO Search Volume endpoint. Compared with other DataForSEO endpoints that you can use to get search volume, like Google Ads Search Volume, it has a unique working principle and features for advanced search volume estimation.
First, it solves the problem of obtaining a granular search volume for different keywords and their variations. For example, search volume data from Google Ads is represented as the aggregated search volume of all close variants and misspellings under the main keyword. This makes search volume from Google Ads unreliable for granular keyword analysis.
To address this issue, we developed an algorithm that calculates a normalized search volume for every keyword you specify. For estimations, it uses Bing search volume data, which contains more detailed search volume values or clickstream data—information that captures the search terms people use to find websites. In the dedicated Help Center article, we explain in detail how this algorithm works.
Another unique feature of this endpoint is the option to use clickstream data for calculations. The most distinguishing feature of clickstream data is that it captures the actions of real users. Therefore, the number of clickstream searches for specific keywords isn’t based on assumptions or estimates – it reflects real user activity. This nature of clickstream data makes it useful for refining the search volume of keywords. To learn more about clickstream data and its applications in digital marketing, check out this blog post.
Finally, using DataForSEO Search Volume, you can get search volume in bulk for up to 1000 keywords, making it a scalable solution for extensive keyword research. With the current search volume value for every keyword specified, you also get the search volume up to the past 12 months. Setting up a task costs only $0.15, so you can quickly get search volume data for many keywords without breaking the bank.
As you can see, DataForSEO has practical and effective solutions for obtaining comprehensive audience-related data. Let’s review some practical examples to demonstrate our APIs’ capabilities further.
Getting audience insights with DataForSEO APIs: 2 use cases
1 Improve search engine marketing with precise audience estimation
Let’s assume you want to create a tailored Bing Ads campaign and drive more potential customers located in New York City to your SEO solutions website. Additionally, you want to precisely estimate your audience size and create engaging ads with relevant keywords.
First, we will use the Keyword Suggestions for URL endpoint to get relevant keywords quickly and the Keyword Performance endpoint to assess their potential ad performance (average bid, impressions, ad position info). Finally, we will use the Audience Estimation endpoint to get the necessary data on audience size and cost of engagement for the ad campaign overall.
Let’s start with the Keyword Suggestions for URL endpoint. We will use this endpoint because it offers the easiest way to get keywords relevant to the website content and match users’ search queries.
POST: https://api.dataforseo.com/v3/keywords_data/bing/keyword_suggestions_for_url/live
Specify the language using language_name or language_code fields and set the exclude_brands parameter to true to exclude brand keywords. Then, in the target field, specify the webpage URL you want to scan for possible keywords. The maximum URL length is 2000 characters.
The request should be structured like this:
[
{
"language_code": "en",
"exclude_brands": true,
"target": "https://dataforseo.com/solutions/digital-marketing-apis"
}
]
After sending the request, you will receive the following response:
{
"version": "0.1.20241101",
"status_code": 20000,
"status_message": "Ok.",
"time": "13.2017 sec.",
"cost": 0.075,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "11051827-1535-0596-0000-7eba2b760837",
"status_code": 20000,
"status_message": "Ok.",
"time": "13.1416 sec.",
"cost": 0.075,
"result_count": 800,
"path": [
"v3",
"keywords_data",
"bing",
"keyword_suggestions_for_url",
"live"
],
"data": {
"api": "keywords_data",
"function": "keyword_suggestions_for_url",
"se": "bing",
"language_code": "en",
"exclude_brands": true,
"target": "https://dataforseo.com/solutions/digital-marketing-apis"
},
"result": [
{
"keyword": "seo",
"confidence_score": 0.811
},
{
"keyword": "affordable seo",
"confidence_score": 0.806
},
{
"keyword": "professional seo",
"confidence_score": 0.806
},
{
"keyword": "dataforseo",
"confidence_score": 0.804
},
{
"keyword": "seo website",
"confidence_score": 0.796
},
{
"keyword": "seo providers",
"confidence_score": 0.791
},
{
"keyword": "cheap seo service",
"confidence_score": 0.79
},
{
"keyword": "professional seo services",
"confidence_score": 0.79
},
{
"keyword": "affordable seo services",
"confidence_score": 0.788
},
{
"keyword": "need seo",
"confidence_score": 0.787
},
{
"keyword": "cost effective seo",
"confidence_score": 0.786
},
{
"keyword": "cheap seo services",
"confidence_score": 0.785
},
{
"keyword": "seo website company",
"confidence_score": 0.785
},
{
"keyword": "best seo service",
"confidence_score": 0.785
},
{
"keyword": "seo advice",
"confidence_score": 0.784
},
{
"keyword": "seo services",
"confidence_score": 0.784
},
{
"keyword": "seo companies",
"confidence_score": 0.782
},
{
"keyword": "seo service",
"confidence_score": 0.78
},
{
"keyword": "seo agencies",
"confidence_score": 0.779
},
{
"keyword": "best seo services",
"confidence_score": 0.777
},
{
"keyword": "need seo services",
"confidence_score": 0.776
},
{
"keyword": "top seo service",
"confidence_score": 0.774
},
{
"keyword": "seo company",
"confidence_score": 0.772
},
{
"keyword": "what is seo company",
"confidence_score": 0.772
},
{
"keyword": "seo professionals",
"confidence_score": 0.772
},
{
"keyword": "good seo companies",
"confidence_score": 0.77
},
{
"keyword": "market seo",
"confidence_score": 0.769
},
{
"keyword": "cheap seo company",
"confidence_score": 0.768
},
{
"keyword": "seo online marketing",
"confidence_score": 0.768
},
{
"keyword": "seo marketing packages",
"confidence_score": 0.767
},
{
"keyword": "seo firms",
"confidence_score": 0.767
},
{
"keyword": "seo marketing agencies",
"confidence_score": 0.767
},
{
"keyword": "seo optimization companies",
"confidence_score": 0.767
},
{
"keyword": "affordable seo marketing",
"confidence_score": 0.766
},
{
"keyword": "agencies seo",
"confidence_score": 0.765
},
{
"keyword": "seo agency",
"confidence_score": 0.765
},
{
"keyword": "what is an seo agency",
"confidence_score": 0.765
},
{
"keyword": "online marketing seo services",
"confidence_score": 0.765
},
{
"keyword": "best seo services company",
"confidence_score": 0.765
},
{
"keyword": "seo firm",
"confidence_score": 0.765
},
{
"keyword": "seo services websites",
"confidence_score": 0.764
},
{
"keyword": "local seo",
"confidence_score": 0.764
},
{
"keyword": "seo service online",
"confidence_score": 0.764
},
{
"keyword": "seo overview",
"confidence_score": 0.763
},
{
"keyword": "best seo companies",
"confidence_score": 0.762
},
{
"keyword": "top seo services",
"confidence_score": 0.762
},
{
"keyword": "online marketing seo",
"confidence_score": 0.762
},
{
"keyword": "marketing seo services",
"confidence_score": 0.762
},
{
"keyword": "management seo",
"confidence_score": 0.762
},
{
"keyword": "professional seo company",
"confidence_score": 0.762
},
{
"keyword": "marketing seo",
"confidence_score": 0.761
},
{
"keyword": "local seo companies",
"confidence_score": 0.761
},
{
"keyword": "seo companies near me",
"confidence_score": 0.761
},
{
"keyword": "best seo marketing",
"confidence_score": 0.76
},
{
"keyword": "local seo services",
"confidence_score": 0.76
},
{
"keyword": "seo services for agencies",
"confidence_score": 0.76
},
{
"keyword": "digital marketing platform",
"confidence_score": 0.76
},
{
"keyword": "seo service company",
"confidence_score": 0.76
},
{
"keyword": "website seo services",
"confidence_score": 0.76
},
{
"keyword": "seo services small business",
"confidence_score": 0.759
},
{
"keyword": "seo marketing websites",
"confidence_score": 0.759
},
{
"keyword": "seo marketing online",
"confidence_score": 0.759
},
{
"keyword": "digital marketing platforms",
"confidence_score": 0.759
},
{
"keyword": "seo web pages",
"confidence_score": 0.759
},
{
"keyword": "seo company near me",
"confidence_score": 0.758
},
{
"keyword": "seo optimized",
"confidence_score": 0.758
},
{
"keyword": "affordable seo companies",
"confidence_score": 0.757
},
{
"keyword": "digital marketing seo",
"confidence_score": 0.757
},
{
"keyword": "what is digital marketing in seo",
"confidence_score": 0.757
},
{
"keyword": "seo marketing management",
"confidence_score": 0.757
},
{
"keyword": "company seo",
"confidence_score": 0.757
},
{
"keyword": "us seo",
"confidence_score": 0.757
},
{
"keyword": "digital marketing seo services",
"confidence_score": 0.757
},
{
"keyword": "dataforseobot",
"confidence_score": 0.757
},
{
"keyword": "seo best companies",
"confidence_score": 0.757
},
{
"keyword": "seo online marketing companies",
"confidence_score": 0.756
},
{
"keyword": "seo services company",
"confidence_score": 0.756
},
{
"keyword": "cheap seo marketing",
"confidence_score": 0.756
},
{
"keyword": "seo web",
"confidence_score": 0.756
},
{
"keyword": "seo marketing seo",
"confidence_score": 0.756
},
{
"keyword": "best rated seo company",
"confidence_score": 0.756
},
{
"keyword": "seo marketing",
"confidence_score": 0.756
},
{
"keyword": "what is seo marketing",
"confidence_score": 0.756
},
{
"keyword": "seo service small business",
"confidence_score": 0.755
},
{
"keyword": "top seo agencies",
"confidence_score": 0.755
},
{
"keyword": "digital marketing analytics",
"confidence_score": 0.755
},
{
"keyword": "do seo",
"confidence_score": 0.755
},
{
"keyword": "seo advertising",
"confidence_score": 0.754
},
{
"keyword": "firm for digital marketing",
"confidence_score": 0.754
},
{
"keyword": "seo digital marketing tools",
"confidence_score": 0.754
},
{
"keyword": "best seo agencies",
"confidence_score": 0.754
},
{
"keyword": "best seo marketing services",
"confidence_score": 0.754
},
{
"keyword": "best seo companies small business",
"confidence_score": 0.754
},
{
"keyword": "seo agency near me",
"confidence_score": 0.753
},
{
"keyword": "business seo",
"confidence_score": 0.753
},
{
"keyword": "marketing analytics",
"confidence_score": 0.753
},
{
"keyword": "seo digital marketing",
"confidence_score": 0.753
},
{
"keyword": "what is seo in digital marketing",
"confidence_score": 0.753
},
{
"keyword": "best digital marketing campaigns",
"confidence_score": 0.753
},
{
"keyword": "best seo",
"confidence_score": 0.752
},
{
"keyword": "digital marketers",
"confidence_score": 0.752
},
{
"keyword": "digital marketing",
"confidence_score": 0.752
},
{
"keyword": "seo optimization",
"confidence_score": 0.752
},
{
"keyword": "professional seo marketing",
"confidence_score": 0.752
},
{
"keyword": "seo campaign",
"confidence_score": 0.752
},
{
"keyword": "seo web design",
"confidence_score": 0.752
},
{
"keyword": "seo optimizations",
"confidence_score": 0.751
},
{
"keyword": "seo marketing campaign",
"confidence_score": 0.751
},
{
"keyword": "digital marketing seo agency",
"confidence_score": 0.751
},
{
"keyword": "best seo digital marketing",
"confidence_score": 0.751
},
{
"keyword": "digital marketing sites",
"confidence_score": 0.751
},
{
"keyword": "seo strategies",
"confidence_score": 0.75
},
{
"keyword": "digital agency seo",
"confidence_score": 0.75
},
{
"keyword": "seo specialists",
"confidence_score": 0.75
},
{
"keyword": "best company seo",
"confidence_score": 0.75
},
{
"keyword": "local seo services near me",
"confidence_score": 0.75
},
{
"keyword": "digital marketing seo companies",
"confidence_score": 0.75
},
{
"keyword": "good seo company",
"confidence_score": 0.75
},
{
"keyword": "seo digital marketing agency",
"confidence_score": 0.75
},
{
"keyword": "best digital marketing sites",
"confidence_score": 0.75
},
{
"keyword": "digital marketing campaigns",
"confidence_score": 0.75
},
{
"keyword": "seo marketing services",
"confidence_score": 0.749
},
{
"keyword": "what is seo marketing services",
"confidence_score": 0.749
},
{
"keyword": "digital marketing vs seo",
"confidence_score": 0.749
},
{
"keyword": "seo free marketing",
"confidence_score": 0.749
},
{
"keyword": "local seo company",
"confidence_score": 0.749
},
{
"keyword": "best seo company",
"confidence_score": 0.749
},
{
"keyword": "seo marketing prices",
"confidence_score": 0.749
},
{
"keyword": "seo marketing tools",
"confidence_score": 0.749
},
{
"keyword": "best marketing seo",
"confidence_score": 0.749
},
{
"keyword": "seo marketing cost",
"confidence_score": 0.748
},
{
"keyword": "seo marketing agency",
"confidence_score": 0.748
},
{
"keyword": "seo marketing tool",
"confidence_score": 0.748
},
{
"keyword": "website seo companies",
"confidence_score": 0.747
},
{
"keyword": "seo digital marketing services",
"confidence_score": 0.747
},
{
"keyword": "seo marketing digital",
"confidence_score": 0.747
},
{
"keyword": "digital digital marketing",
"confidence_score": 0.747
},
{
"keyword": "cheap digital marketing",
"confidence_score": 0.747
},
{
"keyword": "best seo marketing agency",
"confidence_score": 0.747
},
{
"keyword": "seo marketing techniques",
"confidence_score": 0.747
},
{
"keyword": "digital marketing agency seo",
"confidence_score": 0.746
},
{
"keyword": "seo web marketing",
"confidence_score": 0.746
},
{
"keyword": "seo promotion company",
"confidence_score": 0.746
},
{
"keyword": "seo company las vegas",
"confidence_score": 0.746
},
{
"keyword": "seo marketing service",
"confidence_score": 0.746
},
{
"keyword": "best seo marketing companies",
"confidence_score": 0.745
},
{
"keyword": "local marketing seo",
"confidence_score": 0.745
},
{
"keyword": "seo marketing solutions",
"confidence_score": 0.745
},
{
"keyword": "agencies digital marketing",
"confidence_score": 0.745
},
{
"keyword": "website seo marketing",
"confidence_score": 0.745
},
{
"keyword": "small business seo services",
"confidence_score": 0.745
},
{
"keyword": "digital marketing professional",
"confidence_score": 0.744
},
{
"keyword": "marketing campaigns",
"confidence_score": 0.744
},
{
"keyword": "seo web service",
"confidence_score": 0.744
},
{
"keyword": "digital marketing best",
"confidence_score": 0.744
},
{
"keyword": "top seo companies",
"confidence_score": 0.744
},
{
"keyword": "seo advertising companies",
"confidence_score": 0.744
},
{
"keyword": "web seo services",
"confidence_score": 0.744
},
{
"keyword": "best digital marketing",
"confidence_score": 0.744
},
{
"keyword": "seo marketing companies",
"confidence_score": 0.743
},
{
"keyword": "www digital marketing",
"confidence_score": 0.743
},
{
"keyword": "best seo optimization company",
"confidence_score": 0.743
},
{
"keyword": "best seo optimization",
"confidence_score": 0.743
},
{
"keyword": "seo marketing for firms",
"confidence_score": 0.743
},
{
"keyword": "seo marketing firms",
"confidence_score": 0.743
},
{
"keyword": "digital marketing agencies",
"confidence_score": 0.743
},
{
"keyword": "market analytics",
"confidence_score": 0.743
},
{
"keyword": "digital marketing tool",
"confidence_score": 0.743
},
{
"keyword": "seo sem marketing",
"confidence_score": 0.743
},
{
"keyword": "expert seo services",
"confidence_score": 0.743
},
{
"keyword": "online seo software",
"confidence_score": 0.742
},
{
"keyword": "degital marketing",
"confidence_score": 0.742
},
{
"keyword": "tools marketing analytics",
"confidence_score": 0.742
},
{
"keyword": "best seo marketing company",
"confidence_score": 0.742
},
{
"keyword": "seo optimization company",
"confidence_score": 0.742
},
{
"keyword": "seo digital marketing companies",
"confidence_score": 0.742
},
{
"keyword": "improve seo",
"confidence_score": 0.742
},
{
"keyword": "seo tools",
"confidence_score": 0.742
},
{
"keyword": "effective digital marketing",
"confidence_score": 0.741
},
{
"keyword": "seo service agency",
"confidence_score": 0.741
},
{
"keyword": "seo marketing software",
"confidence_score": 0.741
},
{
"keyword": "seo content marketing",
"confidence_score": 0.741
},
{
"keyword": "marketing digitale",
"confidence_score": 0.74
},
{
"keyword": "seo strategy",
"confidence_score": 0.74
},
{
"keyword": "seo it",
"confidence_score": 0.74
},
{
"keyword": "seo services provider",
"confidence_score": 0.74
},
{
"keyword": "marketing",
"confidence_score": 0.74
},
{
"keyword": "seo marketing services online",
"confidence_score": 0.74
},
{
"keyword": "digital marketing agency",
"confidence_score": 0.74
},
{
"keyword": "what is a digital marketing agency",
"confidence_score": 0.74
},
{
"keyword": "what is digital marketing agency",
"confidence_score": 0.74
},
{
"keyword": "seo marketing business",
"confidence_score": 0.739
},
{
"keyword": "digital marketing service",
"confidence_score": 0.739
},
{
"keyword": "best digital marketing agency",
"confidence_score": 0.739
},
{
"keyword": "best digital marketing campaign",
"confidence_score": 0.739
},
{
"keyword": "seo optimization services",
"confidence_score": 0.739
},
{
"keyword": "seo marketing strategy",
"confidence_score": 0.739
},
{
"keyword": "marketing platforms",
"confidence_score": 0.739
},
{
"keyword": "professional digital marketing agency",
"confidence_score": 0.738
},
{
"keyword": "seo software",
"confidence_score": 0.738
},
{
"keyword": "seo search marketing",
"confidence_score": 0.738
},
{
"keyword": "seo small business",
"confidence_score": 0.738
},
{
"keyword": "seo optimization agency",
"confidence_score": 0.738
},
{
"keyword": "best digital marketing websites",
"confidence_score": 0.738
},
{
"keyword": "seo optimization free",
"confidence_score": 0.738
},
{
"keyword": "seo best",
"confidence_score": 0.738
},
{
"keyword": "digital marketing seo company",
"confidence_score": 0.738
},
{
"keyword": "digital marketin",
"confidence_score": 0.737
},
{
"keyword": "uses of digital marketing",
"confidence_score": 0.737
},
{
"keyword": "local seo marketing services",
"confidence_score": 0.737
},
{
"keyword": "seo advertising company",
"confidence_score": 0.737
},
{
"keyword": "free seo marketing",
"confidence_score": 0.737
},
{
"keyword": "marketing platform",
"confidence_score": 0.737
},
{
"keyword": "seo marketing strategies",
"confidence_score": 0.737
},
{
"keyword": "best digital marketing agencies",
"confidence_score": 0.737
},
{
"keyword": "seo specialist company",
"confidence_score": 0.737
},
{
"keyword": "best digital marketing solutions",
"confidence_score": 0.736
},
{
"keyword": "seo marketing firm",
"confidence_score": 0.736
},
{
"keyword": "seo tactics",
"confidence_score": 0.736
},
{
"keyword": "digital marketing near me",
"confidence_score": 0.736
},
{
"keyword": "seo marketing company",
"confidence_score": 0.736
},
{
"keyword": "the seo marketing company",
"confidence_score": 0.736
},
{
"keyword": "seo business",
"confidence_score": 0.736
},
{
"keyword": "online digital marketing agency",
"confidence_score": 0.735
},
{
"keyword": "digital marketing beginners",
"confidence_score": 0.735
},
{
"keyword": "digital marketing services",
"confidence_score": 0.735
},
{
"keyword": "what is digital marketing services",
"confidence_score": 0.735
},
{
"keyword": "marketing cloud solutions",
"confidence_score": 0.735
},
{
"keyword": "web seo marketing",
"confidence_score": 0.735
},
{
"keyword": "free seo marketing software",
"confidence_score": 0.735
},
{
"keyword": "top seo",
"confidence_score": 0.735
},
{
"keyword": "seo marketing denver",
"confidence_score": 0.735
},
{
"keyword": "digital marketing services seo",
"confidence_score": 0.734
},
{
"keyword": "affordable digital marketing agency",
"confidence_score": 0.734
},
{
"keyword": "top seo marketing companies",
"confidence_score": 0.734
},
{
"keyword": "digital marketing companies",
"confidence_score": 0.734
},
{
"keyword": "professional digital marketing services",
"confidence_score": 0.734
},
{
"keyword": "digital marketing tools",
"confidence_score": 0.734
},
{
"keyword": "best digital marketing services",
"confidence_score": 0.734
},
{
"keyword": "what is online digital marketing",
"confidence_score": 0.734
},
{
"keyword": "online digital marketing",
"confidence_score": 0.734
},
{
"keyword": "online marketing",
"confidence_score": 0.734
},
{
"keyword": "digital marketing online",
"confidence_score": 0.734
},
{
"keyword": "local digital marketing",
"confidence_score": 0.734
},
{
"keyword": "marketing and digital marketing",
"confidence_score": 0.734
},
{
"keyword": "marketing digital marketing",
"confidence_score": 0.734
},
{
"keyword": "seo digital agency",
"confidence_score": 0.734
},
{
"keyword": "new seo",
"confidence_score": 0.733
},
{
"keyword": "digital marketing websites",
"confidence_score": 0.733
},
{
"keyword": "internet marketing seo services",
"confidence_score": 0.733
},
{
"keyword": "seo marketing usa",
"confidence_score": 0.733
},
{
"keyword": "top seo marketing",
"confidence_score": 0.733
},
{
"keyword": "advertising agency seo",
"confidence_score": 0.733
},
{
"keyword": "marketing agency",
"confidence_score": 0.732
},
{
"keyword": "online digital marketing services",
"confidence_score": 0.732
},
{
"keyword": "small digital marketing agency",
"confidence_score": 0.732
},
{
"keyword": "online digital marketing companies",
"confidence_score": 0.732
},
{
"keyword": "seo company services",
"confidence_score": 0.732
},
{
"keyword": "marketing seo company",
"confidence_score": 0.732
},
{
"keyword": "digital marketing seo ppc",
"confidence_score": 0.732
},
{
"keyword": "web marketing seo",
"confidence_score": 0.732
},
{
"keyword": "local seo marketing",
"confidence_score": 0.731
},
{
"keyword": "seo digital marketing expert",
"confidence_score": 0.731
},
{
"keyword": "seo experts",
"confidence_score": 0.731
},
{
"keyword": "best seo company usa",
"confidence_score": 0.73
},
{
"keyword": "online marketing online",
"confidence_score": 0.73
},
{
"keyword": "online marketing agencies",
"confidence_score": 0.73
},
{
"keyword": "digital marketing strategy seo",
"confidence_score": 0.73
},
{
"keyword": "free digital marketing",
"confidence_score": 0.73
},
{
"keyword": "learn seo",
"confidence_score": 0.73
},
{
"keyword": "search marketing seo",
"confidence_score": 0.73
},
{
"keyword": "best digital marketing companies",
"confidence_score": 0.73
},
{
"keyword": "manage seo",
"confidence_score": 0.73
},
{
"keyword": "marketing tools",
"confidence_score": 0.729
},
{
"keyword": "how does digital marketing work",
"confidence_score": 0.729
},
{
"keyword": "digital marketing small companies",
"confidence_score": 0.729
},
{
"keyword": "digital marketer",
"confidence_score": 0.729
},
{
"keyword": "online marketing agency",
"confidence_score": 0.729
},
{
"keyword": "seo digital marketing company",
"confidence_score": 0.729
},
{
"keyword": "digital media marketing agency",
"confidence_score": 0.729
},
{
"keyword": "local digital marketing companies",
"confidence_score": 0.729
},
{
"keyword": "seo consultant",
"confidence_score": 0.729
},
{
"keyword": "digital marketing experts",
"confidence_score": 0.729
},
{
"keyword": "digital marketing sales",
"confidence_score": 0.729
},
{
"keyword": "agence digital marketing",
"confidence_score": 0.729
},
{
"keyword": "digital marketing services near me",
"confidence_score": 0.729
},
{
"keyword": "digital marketing management",
"confidence_score": 0.729
},
{
"keyword": "digital marketing usa",
"confidence_score": 0.729
},
{
"keyword": "best seo company small businesses",
"confidence_score": 0.728
},
{
"keyword": "seo agency specialist",
"confidence_score": 0.728
},
{
"keyword": "seo marketing plan",
"confidence_score": 0.728
},
{
"keyword": "agence seo",
"confidence_score": 0.727
},
{
"keyword": "best online marketing",
"confidence_score": 0.727
},
{
"keyword": "looking for digital marketing agency",
"confidence_score": 0.727
},
{
"keyword": "marketing online",
"confidence_score": 0.727
},
{
"keyword": "data marketing",
"confidence_score": 0.727
},
{
"keyword": "creative digital marketing agency",
"confidence_score": 0.727
},
{
"keyword": "seo digital",
"confidence_score": 0.727
},
{
"keyword": "marketing agencies",
"confidence_score": 0.727
},
{
"keyword": "digital marketing agency digital marketing",
"confidence_score": 0.727
},
{
"keyword": "digital marketing pricing",
"confidence_score": 0.727
},
{
"keyword": "seo sem digital marketing",
"confidence_score": 0.726
},
{
"keyword": "digital marketing specialists",
"confidence_score": 0.726
},
{
"keyword": "internet marketing seo",
"confidence_score": 0.726
},
{
"keyword": "local digital marketing agency",
"confidence_score": 0.726
},
{
"keyword": "small business seo",
"confidence_score": 0.726
},
{
"keyword": "top seo companies small business",
"confidence_score": 0.726
},
{
"keyword": "top digital marketing agency",
"confidence_score": 0.726
},
{
"keyword": "biggest seo companies",
"confidence_score": 0.726
},
{
"keyword": "marketing online digital marketing",
"confidence_score": 0.726
},
{
"keyword": "online marketing service",
"confidence_score": 0.726
},
{
"keyword": "website seo software",
"confidence_score": 0.726
},
{
"keyword": "seo marketing internet",
"confidence_score": 0.725
},
{
"keyword": "local seo digital marketing",
"confidence_score": 0.725
},
{
"keyword": "seo advertising agency",
"confidence_score": 0.725
},
{
"keyword": "local seo marketing company",
"confidence_score": 0.725
},
{
"keyword": "seo help",
"confidence_score": 0.725
},
{
"keyword": "strategic digital marketing",
"confidence_score": 0.725
},
{
"keyword": "adobe digital marketing cloud",
"confidence_score": 0.724
},
{
"keyword": "online marketing solution",
"confidence_score": 0.724
},
{
"keyword": "business digital marketing",
"confidence_score": 0.724
},
{
"keyword": "digital marketing online marketing",
"confidence_score": 0.724
},
{
"keyword": "digital marketing services companies",
"confidence_score": 0.724
},
{
"keyword": "digital marketing agence",
"confidence_score": 0.724
},
{
"keyword": "small business digital marketing agency",
"confidence_score": 0.724
},
{
"keyword": "best digital marketing firm",
"confidence_score": 0.724
},
{
"keyword": "online marketing services seo",
"confidence_score": 0.724
},
{
"keyword": "digital marketing solution",
"confidence_score": 0.724
},
{
"keyword": "marketing data analytics",
"confidence_score": 0.724
},
{
"keyword": "seo expert",
"confidence_score": 0.724
},
{
"keyword": "seo services internet marketing solutions",
"confidence_score": 0.724
},
{
"keyword": "digital media marketing agencies",
"confidence_score": 0.724
}
]
}
]
}
You can find a list of suggested keywords with respective confidence scores in the result array. Pay special attention to the confidence_score of each keyword. It shows the probability that a keyword will match a user’s search query. It is represented as a float value from 0.0 to 1.0. The closer the confidence_score is to 1.0, the higher the probability that the keyword will be used in relevant search queries.
Let’s pick out some relevant keywords from the response, for example:
“professional seo”withconfidence_score:0.806;“seo services”withconfidence_score:0.784;“seo online marketing”withconfidence_score:0.768.
As a result, we have found some relevant keywords that may be suitable for promoting your website. Now, we need to understand their potential in ads, like how many clicks and impressions they can get, and what are the possible budget requirements for these keywords.
To do that, we will use the Bing Ads Keyword Performance endpoint. It returns performance metrics for each keyword over the last month as well as estimated budget requirements for running an ad.
POST https://api.dataforseo.com/v3/keywords_data/bing/keyword_performance/live
In the request, specify the coordinates of New York City using location_coordinate and language, and write your keywords in the keywords array.
Request example:
[
{
"location_coordinate": "40.730610,-73.935242",
"language_code": "en",
"keywords": [
"professional seo",
"seo services",
"seo online marketing"
]
}
]
Response example:
{
"version": "0.1.20241101",
"status_code": 20000,
"status_message": "Ok.",
"time": "16.9922 sec.",
"cost": 0.075,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "11051312-1535-0252-0000-b8a8403157ab",
"status_code": 20000,
"status_message": "Ok.",
"time": "16.8808 sec.",
"cost": 0.075,
"result_count": 3,
"path": [
"v3",
"keywords_data",
"bing",
"keyword_performance",
"live"
],
"data": {
"api": "keywords_data",
"function": "keyword_performance",
"se": "bing",
"location_coordinate": "40.730610,-73.935242",
"language_code": "en",
"keywords": [
"professional seo",
"seo services",
"seo online marketing"
]
},
"result": [
{
"keyword": "professional seo",
"location_code": 2840,
"language_code": "en",
"year": 2024,
"month": 10,
"keyword_kpi": {
"desktop": [
{
"ad_position": "MainLine1",
"clicks": 14,
"impressions": 911,
"average_cpc": 5.577857,
"ctr": 1.5367727279663086,
"total_cost": 78.09,
"average_bid": 1.02837541163557
},
{
"ad_position": "MainLine2",
"clicks": 0,
"impressions": 232,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 1.01176724137931
},
{
"ad_position": "MainLine3",
"clicks": 2,
"impressions": 98,
"average_cpc": 0.945,
"ctr": 2.040816307067871,
"total_cost": 1.89,
"average_bid": 0.995
},
{
"ad_position": "MainLine4",
"clicks": 0,
"impressions": 67,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 0.978955223880597
},
{
"ad_position": "FirstPage1",
"clicks": 0,
"impressions": 6,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 0.905
},
{
"ad_position": "FirstPage2",
"clicks": 0,
"impressions": 1,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 0.87
},
{
"ad_position": "FirstPage4",
"clicks": 0,
"impressions": 1,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 0.07
}
],
"mobile": [
{
"ad_position": "MainLine1",
"clicks": 35,
"impressions": 200,
"average_cpc": 0.8405714,
"ctr": 17.5,
"total_cost": 29.42,
"average_bid": 1.09555
},
{
"ad_position": "MainLine2",
"clicks": 9,
"impressions": 120,
"average_cpc": 0.9933333,
"ctr": 7.5,
"total_cost": 8.94,
"average_bid": 1.07516666666667
},
{
"ad_position": "MainLine3",
"clicks": 0,
"impressions": 54,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 1.0737037037037
},
{
"ad_position": "MainLine4",
"clicks": 1,
"impressions": 3,
"average_cpc": 0.32,
"ctr": 33.33333206176758,
"total_cost": 0.32,
"average_bid": 0.99
},
{
"ad_position": "FirstPage1",
"clicks": 0,
"impressions": 1,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 0.89
}
],
"tablet": [
{
"ad_position": "MainLine3",
"clicks": 0,
"impressions": 1,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 0.98
}
]
}
},
{
"keyword": "seo services",
"location_code": 2840,
"language_code": "en",
"year": 2024,
"month": 10,
"keyword_kpi": {
"desktop": [
{
"ad_position": "MainLine3",
"clicks": 32,
"impressions": 2437,
"average_cpc": 2.595625,
"ctr": 1.3130898475646973,
"total_cost": 83.06,
"average_bid": 1.88445629872795
},
{
"ad_position": "MainLine1",
"clicks": 224,
"impressions": 3918,
"average_cpc": 13.51571,
"ctr": 5.717202663421631,
"total_cost": 3027.52,
"average_bid": 8.23239918325676
},
{
"ad_position": "MainLine2",
"clicks": 81,
"impressions": 3172,
"average_cpc": 7.445926,
"ctr": 2.553593873977661,
"total_cost": 603.12,
"average_bid": 3.45879571248424
},
{
"ad_position": "MainLine4",
"clicks": 11,
"impressions": 1508,
"average_cpc": 1.097273,
"ctr": 0.7294429540634155,
"total_cost": 12.07,
"average_bid": 1.38734084880637
},
{
"ad_position": "FirstPage1",
"clicks": 0,
"impressions": 214,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 1.35051401869159
},
{
"ad_position": "FirstPage2",
"clicks": 0,
"impressions": 151,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 1.07920529801325
},
{
"ad_position": "FirstPage3",
"clicks": 0,
"impressions": 73,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 1.66356164383562
},
{
"ad_position": "FirstPage4",
"clicks": 0,
"impressions": 50,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 1.5538
},
{
"ad_position": "FirstPage5",
"clicks": 0,
"impressions": 18,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 1.51944444444444
},
{
"ad_position": "FirstPage6",
"clicks": 0,
"impressions": 8,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 1.36125
}
],
"mobile": [
{
"ad_position": "MainLine1",
"clicks": 1315,
"impressions": 7638,
"average_cpc": 0.9906616,
"ctr": 17.216548919677734,
"total_cost": 1302.72,
"average_bid": 3.30969756480754
},
{
"ad_position": "MainLine3",
"clicks": 96,
"impressions": 4540,
"average_cpc": 0.2229167,
"ctr": 2.114537477493286,
"total_cost": 21.4,
"average_bid": 2.0920704845815
},
{
"ad_position": "MainLine4",
"clicks": 23,
"impressions": 1060,
"average_cpc": 0.18,
"ctr": 2.169811248779297,
"total_cost": 4.14,
"average_bid": 1.9426320754717
},
{
"ad_position": "FirstPage1",
"clicks": 129,
"impressions": 1265,
"average_cpc": 0.07651163,
"ctr": 10.197628021240234,
"total_cost": 9.87,
"average_bid": 2.0983162055336
},
{
"ad_position": "MainLine2",
"clicks": 326,
"impressions": 8324,
"average_cpc": 0.3162884,
"ctr": 3.916386365890503,
"total_cost": 103.11,
"average_bid": 2.34743392599712
},
{
"ad_position": "FirstPage2",
"clicks": 14,
"impressions": 311,
"average_cpc": 0.06571428,
"ctr": 4.501607894897461,
"total_cost": 0.92,
"average_bid": 2.05093247588424
},
{
"ad_position": "FirstPage3",
"clicks": 0,
"impressions": 32,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 1.894375
},
{
"ad_position": "FirstPage4",
"clicks": 0,
"impressions": 4,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 3.63
},
{
"ad_position": "FirstPage6",
"clicks": 0,
"impressions": 1,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 1.67
}
],
"tablet": [
{
"ad_position": "MainLine1",
"clicks": 2,
"impressions": 64,
"average_cpc": 1.32,
"ctr": 3.125,
"total_cost": 2.64,
"average_bid": 3.7959375
},
{
"ad_position": "MainLine2",
"clicks": 0,
"impressions": 39,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 1.51615384615385
},
{
"ad_position": "MainLine3",
"clicks": 0,
"impressions": 23,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 1.37391304347826
},
{
"ad_position": "MainLine4",
"clicks": 0,
"impressions": 7,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 0.472857142857143
},
{
"ad_position": "FirstPage2",
"clicks": 0,
"impressions": 1,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 2.52
},
{
"ad_position": "FirstPage1",
"clicks": 0,
"impressions": 1,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 0.05
}
]
}
},
{
"keyword": "seo online marketing",
"location_code": 2840,
"language_code": "en",
"year": 2024,
"month": 10,
"keyword_kpi": {
"desktop": [
{
"ad_position": "MainLine2",
"clicks": 2,
"impressions": 80,
"average_cpc": 1.815,
"ctr": 2.5,
"total_cost": 3.63,
"average_bid": 1.492375
},
{
"ad_position": "MainLine1",
"clicks": 1,
"impressions": 31,
"average_cpc": 0.05,
"ctr": 3.225806474685669,
"total_cost": 0.05,
"average_bid": 1.16161290322581
},
{
"ad_position": "MainLine3",
"clicks": 0,
"impressions": 97,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 1.08051546391753
},
{
"ad_position": "MainLine4",
"clicks": 0,
"impressions": 73,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 1.27986301369863
},
{
"ad_position": "FirstPage1",
"clicks": 0,
"impressions": 1,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 0.81
}
],
"mobile": [
{
"ad_position": "MainLine2",
"clicks": 1,
"impressions": 15,
"average_cpc": 0.25,
"ctr": 6.666666507720947,
"total_cost": 0.25,
"average_bid": 0.310666666666667
},
{
"ad_position": "MainLine3",
"clicks": 1,
"impressions": 20,
"average_cpc": 0.23,
"ctr": 5,
"total_cost": 0.23,
"average_bid": 0.2385
},
{
"ad_position": "MainLine4",
"clicks": 0,
"impressions": 7,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 0.242857142857143
},
{
"ad_position": "MainLine1",
"clicks": 8,
"impressions": 20,
"average_cpc": 0.38375,
"ctr": 40,
"total_cost": 3.07,
"average_bid": 0.388
}
],
"tablet": [
{
"ad_position": "MainLine2",
"clicks": 0,
"impressions": 2,
"average_cpc": 1,
"ctr": 0,
"total_cost": 0,
"average_bid": 0.15
}
]
}
}
]
}
]
}
In the response, you will receive information about the average_bid and total_cost for each keyword, as well as potential keyword performance data in ads. For instance, navigate to the keyword_kpi object of “professional seo” keyword. Here, you can see that at the first ad position in SERP, the ad with this keyword can get 14 clicks and 911 impressions with an approximate average CPC of $5.58. The total cost of running an ad with this keyword would be approximately $78.09, and the average bid is approximately $1.03 for this ad position.
Now you understand your Bing Ads campaign’s potential engagement and budget requirements for selected keywords. However, it is essential to know the overall expectations of the ad campaign as a whole, especially the estimated size of the target audience you can reach with ads in New York City and its surroundings. Additionally, you want to know if there is a need to make budget adjustments for the ad campaign for better reach.
We will use the Bing Ads Audience Estimation endpoint to estimate the audience size and get budget suggestions. First, we need to specify the targeting criteria for your campaign.
Let’s assume you want to target female marketers within the computer software industry in New York City and its surroundings. Your target age range is twenty-five to thirty-four, and your daily budget is $110 with a two-dollar bid.
Call the Bing Ads Audience Estimation endpoint:
POST: https://api.dataforseo.com/v3/keywords_data/bing/audience_estimation/live
1. Using location_coordinate, specify the coordinates of New York City and a 50 km radius:
"location_coordinate": "40.730610,-73.935242,50"
2. Then, using the Industries and Job Functions endpoints, receive the IDs of the computer software industry and marketing job function.
The IDs for industry and job function will be the following:
"industry_name": "Computer Software"with"industry_id": 806298835;"job_function_name": "Marketing"with"job_function_id": 806298607.
Specify the industry and job_function fields with respective IDs.
3. Finally, specify the following fields:
genderfield withfemale;agefield withtwenty_five_to_thirty_four;daily_budgetfield with110;bidfield with2.
Request example:
[
{
"location_coordinate": "40.730610,-73.935242,50",
"age": [
"twenty_five_to_thirty_four"
],
"bid": 2,
"daily_budget": 110,
"gender": [
"female"
],
"industry": [
806298835
],
"job_function": [
806298607
]
}
]
Response example:
{
"version": "0.1.20241101",
"status_code": 20000,
"status_message": "Ok.",
"time": "11.5340 sec.",
"cost": 0.075,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "11051311-1535-0593-0000-fff4298bd3e2",
"status_code": 20000,
"status_message": "Ok.",
"time": "11.4170 sec.",
"cost": 0.075,
"result_count": 1,
"path": [
"v3",
"keywords_data",
"bing",
"audience_estimation",
"live"
],
"data": {
"api": "keywords_data",
"function": "audience_estimation",
"se": "bing",
"location_coordinate": "40.730610,-73.935242,50",
"age": [
"twenty_five_to_thirty_four"
],
"bid": 2,
"daily_budget": 110,
"gender": [
"female"
],
"industry": [
806298835
],
"job_function": [
806298607
]
},
"result": [
{
"est_impressions": {
"high": 164900,
"low": 41200
},
"est_audience_size": {
"high": 3200,
"low": 800
},
"est_clicks": {
"high": 890,
"low": 220
},
"est_spend": {
"high": 385,
"low": 96
},
"est_cost_per_event": {
"high": 1.3,
"low": 0.43
},
"est_ctr": {
"high": 0.81,
"low": 0.32
},
"suggested_bid": 2.04,
"suggested_budget": 100,
"events_lost_to_bid": 1,
"events_lost_to_budget": 0,
"est_reach_audience_size": 11100,
"est_reach_impressions": 1600000,
"currency": "USDollar"
}
]
}
]
}
In the result array, you can find information about the estimated audience size, estimated impressions, cost of an event, and so on. For instance, the est_impressions upper bound range result is 165900, and the maximum est_audience size is 3200.
Additionally, the suggested_bid is $2.32, and the suggested_budget is $100, meaning that your preliminary bid is lower than needed and the daily budget is slightly higher. In this case, you can increase the bid from $2 to $2.32 and decrease the budget from $110 to $100.
Overall, using the abovementioned endpoints, we got a list of relevant keywords for the Bing Ads campaign, evaluated their potential performance in ads, and estimated the size and cost of engagement of the target audience in New York City. With all this data, you can easily start the new Bing Ads campaign and be confident in its potential results.
2 Expand keyword strategy with audience-relevant keywords
Suppose you want to expand your website’s keyword strategy and update its content with audience-centric keywords. To accomplish this, we will use a combination of Keyword Suggestions for URL, Search Intent, and DataForSEO Search Volume endpoints.
We will start with the Keyword Suggestions for URL endpoint again. It is also beneficial for quickly expanding the keyword list with relevant keywords, because it gives keyword suggestions based on the website’s content and every keyword comes with a confidence score. As we remember the confidence score shows the possibility of keyword matching the user’s search query.
POST: https://api.dataforseo.com/v3/keywords_data/bing/keyword_suggestions_for_url/live
As in the previous example, specify the language and set the exclude_brands parameter to true to exclude brand keywords. Then, in the target field, specify the target webpage URL.
Request example:
[
{
"language_code": "en",
"exclude_brands": true,
"target": "https://dataforseo.com"
}
]
Response example:
{
"version": "0.1.20241101",
"status_code": 20000,
"status_message": "Ok.",
"time": "12.5472 sec.",
"cost": 0.075,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "11051821-1535-0596-0000-de99e66607a8",
"status_code": 20000,
"status_message": "Ok.",
"time": "12.4789 sec.",
"cost": 0.075,
"result_count": 800,
"path": [
"v3",
"keywords_data",
"bing",
"keyword_suggestions_for_url",
"live"
],
"data": {
"api": "keywords_data",
"function": "keyword_suggestions_for_url",
"se": "bing",
"language_code": "en",
"exclude_brands": true,
"target": "https://dataforseo.com"
},
"result": [
{
"keyword": "professional seo tools",
"confidence_score": 0.808
},
{
"keyword": "recommended seo tools",
"confidence_score": 0.804
},
{
"keyword": "professional seo",
"confidence_score": 0.803
},
{
"keyword": "best seo tools",
"confidence_score": 0.803
},
{
"keyword": "cheap seo tools",
"confidence_score": 0.802
},
{
"keyword": "best local seo software",
"confidence_score": 0.801
},
{
"keyword": "cheap seo service",
"confidence_score": 0.801
},
{
"keyword": "local seo tools",
"confidence_score": 0.799
},
{
"keyword": "moz seo tool",
"confidence_score": 0.798
},
{
"keyword": "api payroll services",
"confidence_score": 0.798
},
{
"keyword": "top seo tools",
"confidence_score": 0.797
},
{
"keyword": "local seo software",
"confidence_score": 0.796
},
{
"keyword": "buy seo tools",
"confidence_score": 0.796
},
{
"keyword": "professional seo services",
"confidence_score": 0.795
},
{
"keyword": "best seo tool",
"confidence_score": 0.795
},
{
"keyword": "affordable seo",
"confidence_score": 0.795
},
{
"keyword": "small seo tools",
"confidence_score": 0.794
},
{
"keyword": "new seo tools",
"confidence_score": 0.794
},
{
"keyword": "cheap seo services",
"confidence_score": 0.792
},
{
"keyword": "smart seo tool",
"confidence_score": 0.792
},
{
"keyword": "seo tools website",
"confidence_score": 0.792
},
{
"keyword": "api payroll",
"confidence_score": 0.791
},
{
"keyword": "seo tools",
"confidence_score": 0.79
},
{
"keyword": "seo agency tools",
"confidence_score": 0.789
},
{
"keyword": "free top seo tools",
"confidence_score": 0.789
},
{
"keyword": "seo optimizer tools",
"confidence_score": 0.789
},
{
"keyword": "affordable seo service",
"confidence_score": 0.789
},
{
"keyword": "dataforseo",
"confidence_score": 0.787
},
{
"keyword": "cheap seo software",
"confidence_score": 0.787
},
{
"keyword": "seo tools online",
"confidence_score": 0.787
},
{
"keyword": "best seo ranking tools",
"confidence_score": 0.787
},
{
"keyword": "seo management tools",
"confidence_score": 0.786
},
{
"keyword": "online seo tools",
"confidence_score": 0.786
},
{
"keyword": "seo tools comparison",
"confidence_score": 0.786
},
{
"keyword": "good seo software",
"confidence_score": 0.786
},
{
"keyword": "seo services",
"confidence_score": 0.785
},
{
"keyword": "professional seo software",
"confidence_score": 0.785
},
{
"keyword": "best seo software",
"confidence_score": 0.785
},
{
"keyword": "what is the best seo software",
"confidence_score": 0.785
},
{
"keyword": "seo site tools",
"confidence_score": 0.785
},
{
"keyword": "seotools",
"confidence_score": 0.784
},
{
"keyword": "website seo tools",
"confidence_score": 0.784
},
{
"keyword": "best seo services",
"confidence_score": 0.784
},
{
"keyword": "seo ranking tools",
"confidence_score": 0.784
},
{
"keyword": "seo service",
"confidence_score": 0.784
},
{
"keyword": "cloud solutions",
"confidence_score": 0.783
},
{
"keyword": "does seo work",
"confidence_score": 0.783
},
{
"keyword": "all one seo software",
"confidence_score": 0.783
},
{
"keyword": "seo writing tools",
"confidence_score": 0.782
},
{
"keyword": "best seo softwares",
"confidence_score": 0.782
},
{
"keyword": "small seo tools review",
"confidence_score": 0.781
},
{
"keyword": "best online seo tools",
"confidence_score": 0.78
},
{
"keyword": "seo best tools",
"confidence_score": 0.78
},
{
"keyword": "seo advice",
"confidence_score": 0.78
},
{
"keyword": "seo tools best",
"confidence_score": 0.78
},
{
"keyword": "best seo software reviews",
"confidence_score": 0.78
},
{
"keyword": "top free seo tools",
"confidence_score": 0.78
},
{
"keyword": "top rated seo software",
"confidence_score": 0.78
},
{
"keyword": "online seo services",
"confidence_score": 0.779
},
{
"keyword": "best seo software tools",
"confidence_score": 0.779
},
{
"keyword": "best seo reporting software",
"confidence_score": 0.778
},
{
"keyword": "seo tool",
"confidence_score": 0.778
},
{
"keyword": "what is seo tool",
"confidence_score": 0.778
},
{
"keyword": "seo software comparison",
"confidence_score": 0.777
},
{
"keyword": "seo",
"confidence_score": 0.777
},
{
"keyword": "api payroll system",
"confidence_score": 0.776
},
{
"keyword": "seo small tools",
"confidence_score": 0.776
},
{
"keyword": "seo project management software",
"confidence_score": 0.775
},
{
"keyword": "datacom solutions",
"confidence_score": 0.775
},
{
"keyword": "best seo software 2017",
"confidence_score": 0.775
},
{
"keyword": "seo optimization tools online",
"confidence_score": 0.775
},
{
"keyword": "online seo",
"confidence_score": 0.774
},
{
"keyword": "seo management software",
"confidence_score": 0.774
},
{
"keyword": "best seo marketing tools",
"confidence_score": 0.773
},
{
"keyword": "seo optimization tools",
"confidence_score": 0.773
},
{
"keyword": "seo software reviews",
"confidence_score": 0.773
},
{
"keyword": "best free seo tools",
"confidence_score": 0.773
},
{
"keyword": "seo optimization tools free",
"confidence_score": 0.773
},
{
"keyword": "seo suite",
"confidence_score": 0.773
},
{
"keyword": "seo software services",
"confidence_score": 0.773
},
{
"keyword": "free seo tools",
"confidence_score": 0.773
},
{
"keyword": "review seo software",
"confidence_score": 0.772
},
{
"keyword": "seo elite",
"confidence_score": 0.772
},
{
"keyword": "top seo tool",
"confidence_score": 0.772
},
{
"keyword": "seo optimizer tool",
"confidence_score": 0.772
},
{
"keyword": "free automated seo software",
"confidence_score": 0.772
},
{
"keyword": "cool seo tool",
"confidence_score": 0.771
},
{
"keyword": "best seo optimization tools",
"confidence_score": 0.771
},
{
"keyword": "best seo software tool",
"confidence_score": 0.771
},
{
"keyword": "seo software best",
"confidence_score": 0.771
},
{
"keyword": "top 10 seo tools",
"confidence_score": 0.771
},
{
"keyword": "seo ranking tool",
"confidence_score": 0.771
},
{
"keyword": "buy seo software",
"confidence_score": 0.771
},
{
"keyword": "seo tools free",
"confidence_score": 0.771
},
{
"keyword": "best seo software tracking",
"confidence_score": 0.771
},
{
"keyword": "best free online seo tools",
"confidence_score": 0.771
},
{
"keyword": "seo tool online",
"confidence_score": 0.771
},
{
"keyword": "seo management tool",
"confidence_score": 0.77
},
{
"keyword": "seo tools small business",
"confidence_score": 0.77
},
{
"keyword": "seo software company",
"confidence_score": 0.77
},
{
"keyword": "website seo services",
"confidence_score": 0.77
},
{
"keyword": "seo reporting tools",
"confidence_score": 0.77
},
{
"keyword": "seo softwares",
"confidence_score": 0.769
},
{
"keyword": "best free seo tool",
"confidence_score": 0.769
},
{
"keyword": "seo promotion tools",
"confidence_score": 0.769
},
{
"keyword": "seo software",
"confidence_score": 0.768
},
{
"keyword": "what is seo software",
"confidence_score": 0.768
},
{
"keyword": "are seo tools",
"confidence_score": 0.768
},
{
"keyword": "what are seo tools",
"confidence_score": 0.768
},
{
"keyword": "free seo tools online",
"confidence_score": 0.767
},
{
"keyword": "page seo tool",
"confidence_score": 0.767
},
{
"keyword": "easy free seo software",
"confidence_score": 0.767
},
{
"keyword": "seo tools for backlinks",
"confidence_score": 0.767
},
{
"keyword": "seo tools backlinks",
"confidence_score": 0.767
},
{
"keyword": "seo tools backlink",
"confidence_score": 0.767
},
{
"keyword": "seo packages",
"confidence_score": 0.767
},
{
"keyword": "best data backup solution",
"confidence_score": 0.767
},
{
"keyword": "seo software pro",
"confidence_score": 0.767
},
{
"keyword": "offsite data backup solutions",
"confidence_score": 0.767
},
{
"keyword": "web seo software",
"confidence_score": 0.766
},
{
"keyword": "top ten seo software",
"confidence_score": 0.766
},
{
"keyword": "web seo tools",
"confidence_score": 0.766
},
{
"keyword": "best data backup solutions",
"confidence_score": 0.766
},
{
"keyword": "seo reporting software",
"confidence_score": 0.766
},
{
"keyword": "dataforseobot",
"confidence_score": 0.766
},
{
"keyword": "best seo software free",
"confidence_score": 0.766
},
{
"keyword": "top seo software",
"confidence_score": 0.766
},
{
"keyword": "website seo tools online",
"confidence_score": 0.766
},
{
"keyword": "seoapi",
"confidence_score": 0.766
},
{
"keyword": "buy seo",
"confidence_score": 0.765
},
{
"keyword": "seo digital marketing tools",
"confidence_score": 0.765
},
{
"keyword": "tools marketing analytics",
"confidence_score": 0.765
},
{
"keyword": "seo software programs",
"confidence_score": 0.765
},
{
"keyword": "online seo software",
"confidence_score": 0.765
},
{
"keyword": "seo traffic tools",
"confidence_score": 0.765
},
{
"keyword": "best seo software 2011",
"confidence_score": 0.765
},
{
"keyword": "seo software buy",
"confidence_score": 0.765
},
{
"keyword": "seo optimization",
"confidence_score": 0.764
},
{
"keyword": "seo tools 2016",
"confidence_score": 0.764
},
{
"keyword": "good seo",
"confidence_score": 0.764
},
{
"keyword": "basics seo",
"confidence_score": 0.764
},
{
"keyword": "free website seo tools",
"confidence_score": 0.764
},
{
"keyword": "seo software small business",
"confidence_score": 0.764
},
{
"keyword": "seo service online",
"confidence_score": 0.763
},
{
"keyword": "seo software reviews 2011",
"confidence_score": 0.763
},
{
"keyword": "automated seo software",
"confidence_score": 0.763
},
{
"keyword": "seo tools free online",
"confidence_score": 0.763
},
{
"keyword": "data driven marketing tools",
"confidence_score": 0.763
},
{
"keyword": "seo website optimization tools",
"confidence_score": 0.763
},
{
"keyword": "seo optimization services",
"confidence_score": 0.763
},
{
"keyword": "seo optimization tools google",
"confidence_score": 0.763
},
{
"keyword": "free seo tool",
"confidence_score": 0.762
},
{
"keyword": "local seo",
"confidence_score": 0.762
},
{
"keyword": "best free seo software",
"confidence_score": 0.762
},
{
"keyword": "seo marketing tools",
"confidence_score": 0.762
},
{
"keyword": "free seo reporting software",
"confidence_score": 0.762
},
{
"keyword": "data driven solution",
"confidence_score": 0.762
},
{
"keyword": "seo products",
"confidence_score": 0.761
},
{
"keyword": "seo tools seo",
"confidence_score": 0.761
},
{
"keyword": "seo software tools free",
"confidence_score": 0.761
},
{
"keyword": "easy use seo software",
"confidence_score": 0.76
},
{
"keyword": "seo platforms",
"confidence_score": 0.76
},
{
"keyword": "seo solution",
"confidence_score": 0.76
},
{
"keyword": "keyword seo tool",
"confidence_score": 0.76
},
{
"keyword": "seo backlink tool",
"confidence_score": 0.76
},
{
"keyword": "datadriven",
"confidence_score": 0.76
},
{
"keyword": "mandrill api",
"confidence_score": 0.76
},
{
"keyword": "seo package",
"confidence_score": 0.759
},
{
"keyword": "network datacom solutions",
"confidence_score": 0.758
},
{
"keyword": "seo tools list",
"confidence_score": 0.758
},
{
"keyword": "seo optimization tool",
"confidence_score": 0.758
},
{
"keyword": "best free seo optimization tools",
"confidence_score": 0.758
},
{
"keyword": "master data management solutions",
"confidence_score": 0.758
},
{
"keyword": "network backup solutions",
"confidence_score": 0.757
},
{
"keyword": "best seo marketing software",
"confidence_score": 0.757
},
{
"keyword": "seo work",
"confidence_score": 0.757
},
{
"keyword": "best file backup software",
"confidence_score": 0.757
},
{
"keyword": "seo reporting tool",
"confidence_score": 0.756
},
{
"keyword": "seo improvement",
"confidence_score": 0.756
},
{
"keyword": "website seo software",
"confidence_score": 0.755
},
{
"keyword": "seo web design",
"confidence_score": 0.755
},
{
"keyword": "data analytics tools",
"confidence_score": 0.755
},
{
"keyword": "api tools",
"confidence_score": 0.755
},
{
"keyword": "top free seo software",
"confidence_score": 0.754
},
{
"keyword": "enterprise seo software",
"confidence_score": 0.754
},
{
"keyword": "tools for seo optimization",
"confidence_score": 0.754
},
{
"keyword": "free seo softwares",
"confidence_score": 0.754
},
{
"keyword": "site seo",
"confidence_score": 0.754
},
{
"keyword": "free seo ranking tool",
"confidence_score": 0.754
},
{
"keyword": "free seo software",
"confidence_score": 0.754
},
{
"keyword": "free seo optimization tools",
"confidence_score": 0.754
},
{
"keyword": "improve seo",
"confidence_score": 0.753
},
{
"keyword": "online marketing seo services",
"confidence_score": 0.753
},
{
"keyword": "seo tactics",
"confidence_score": 0.753
},
{
"keyword": "seo software review",
"confidence_score": 0.753
},
{
"keyword": "seo online tool",
"confidence_score": 0.753
},
{
"keyword": "seo marketing tool",
"confidence_score": 0.753
},
{
"keyword": "simple seo software",
"confidence_score": 0.753
},
{
"keyword": "google seo tools",
"confidence_score": 0.753
},
{
"keyword": "seo company",
"confidence_score": 0.753
},
{
"keyword": "market data management software",
"confidence_score": 0.752
},
{
"keyword": "best seo software 2012",
"confidence_score": 0.752
},
{
"keyword": "seo firms",
"confidence_score": 0.752
},
{
"keyword": "web seo",
"confidence_score": 0.752
},
{
"keyword": "web page seo",
"confidence_score": 0.752
},
{
"keyword": "local seo marketing software",
"confidence_score": 0.752
},
{
"keyword": "seo soft",
"confidence_score": 0.752
},
{
"keyword": "automatic data processing",
"confidence_score": 0.752
},
{
"keyword": "freelance seo",
"confidence_score": 0.752
},
{
"keyword": "seotools com",
"confidence_score": 0.752
},
{
"keyword": "seo software online",
"confidence_score": 0.752
},
{
"keyword": "google seo software",
"confidence_score": 0.751
},
{
"keyword": "data driven solutions",
"confidence_score": 0.751
},
{
"keyword": "seo software products",
"confidence_score": 0.751
},
{
"keyword": "page seo software",
"confidence_score": 0.751
},
{
"keyword": "api analytics",
"confidence_score": 0.75
},
{
"keyword": "seo tools service",
"confidence_score": 0.75
},
{
"keyword": "marketing seo tools",
"confidence_score": 0.75
},
{
"keyword": "data management solutions",
"confidence_score": 0.75
},
{
"keyword": "seo promotion software",
"confidence_score": 0.75
},
{
"keyword": "free seo optimizer",
"confidence_score": 0.75
},
{
"keyword": "seo software free trial",
"confidence_score": 0.75
},
{
"keyword": "best cloud backup",
"confidence_score": 0.75
},
{
"keyword": "backlinks seo tool",
"confidence_score": 0.75
},
{
"keyword": "datadrive",
"confidence_score": 0.75
},
{
"keyword": "data driven systems",
"confidence_score": 0.749
},
{
"keyword": "seo firm",
"confidence_score": 0.749
}
]
}
]
}
After getting the result, let’s pick out some keywords with high confidence scores, for example:
“best seo tools”withconfidence_score: 0.803“cheap seo tools”withconfidence_score: 0.802“affordable seo”withconfidence_score: 0.795
As a result, we have a list of keywords that are relevant to users’ search queries. Let’s move on to the Search Intent endpoint to discover the actual search intent behind these keywords. We need to know search intent to understand which keywords are used for informational searches, product comparisons, or immediate purchases, allowing us to tailor content more effectively to user needs.
The Search intent endpoint is available in our new DataForSEO Google Sheets Connector. Let’s see how to use it to get search intent for relevant keywords. Following our comprehensive guide, you can effortlessly connect DataForSEO endpoints to Google Sheets.
Once you have installed the Google Sheets Connector extension, navigate to Tools — Keyword Suggestions — Keyword Search Intent via the menu on the right. In the sheet, specify your keywords and language. After that, hit the “Run” button to send a request.
Here is the result. The sheet shows the search intent type for a given keyword in the right “Intent” column. As we can see, all of the keywords have the commercial search intent and can be used, for example, to target users who are actively researching products or services with the intent to purchase.
After getting the list of relevant keywords and discovering their search intent, let’s use the DataForSEO Search Volume endpoint to evaluate the amount of traffic they can bring to a website.
We chose this endpoint among others, because it can provide granular search volume estimations based on clickstream data. As we mentioned, clickstream data is generated by real users, so it gives a reliable picture of keyword popularity. This level of accuracy allows us to prioritize keywords that are most likely to drive high-quality traffic.
POST: https://api.dataforseo.com/v3/keywords_data/clickstream_data/dataforseo_search_volume/live
In the request, specify the location, language and write your keywords in the keywords array. Additionally, you can specify use_clickstream parameter with true to get clickstream-based search volume.
Request example:
[
{
"location_code": 2840,
"language_code": "en",
"use_clickstream": true,
"keywords": [
"best seo tools",
"cheap seo tools",
"affordable seo"
]
}
]
Response example:
{
"version": "0.1.20241101",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.4291 sec.",
"cost": 0.15,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "11051826-1535-0589-0000-132a9355df03",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.3774 sec.",
"cost": 0.15,
"result_count": 1,
"path": [
"v3",
"keywords_data",
"clickstream_data",
"dataforseo_search_volume",
"live"
],
"data": {
"api": "keywords_data",
"function": "dataforseo_search_volume",
"se": "clickstream_data",
"location_code": 2840,
"language_code": "en",
"use_clickstream": true,
"keywords": [
"best seo tools",
"cheap seo tools",
"affordable seo"
]
},
"result": [
{
"location_code": 2840,
"language_code": "en",
"use_clickstream": true,
"items_count": 3,
"items": [
{
"keyword": "best seo tools",
"search_volume": 2660,
"monthly_searches": [
{
"year": 2024,
"month": 9,
"search_volume": 325
},
{
"year": 2024,
"month": 8,
"search_volume": 399
},
{
"year": 2024,
"month": 7,
"search_volume": 598
},
{
"year": 2024,
"month": 6,
"search_volume": 12326
},
{
"year": 2024,
"month": 5,
"search_volume": 1643
},
{
"year": 2024,
"month": 4,
"search_volume": 214
},
{
"year": 2024,
"month": 3,
"search_volume": 882
},
{
"year": 2024,
"month": 2,
"search_volume": 1765
},
{
"year": 2024,
"month": 1,
"search_volume": 2739
},
{
"year": 2023,
"month": 12,
"search_volume": 730
},
{
"year": 2023,
"month": 11,
"search_volume": 1323
}
]
},
{
"keyword": "cheap seo tools",
"search_volume": 390,
"monthly_searches": [
{
"year": 2024,
"month": 9,
"search_volume": 390
},
{
"year": 2024,
"month": 8,
"search_volume": 320
},
{
"year": 2024,
"month": 7,
"search_volume": 390
},
{
"year": 2024,
"month": 6,
"search_volume": 390
},
{
"year": 2024,
"month": 5,
"search_volume": 480
},
{
"year": 2024,
"month": 4,
"search_volume": 320
},
{
"year": 2024,
"month": 3,
"search_volume": 480
},
{
"year": 2024,
"month": 2,
"search_volume": 320
},
{
"year": 2024,
"month": 1,
"search_volume": 390
},
{
"year": 2023,
"month": 12,
"search_volume": 320
},
{
"year": 2023,
"month": 11,
"search_volume": 260
}
]
},
{
"keyword": "affordable seo",
"search_volume": 720,
"monthly_searches": [
{
"year": 2024,
"month": 9,
"search_volume": 720
},
{
"year": 2024,
"month": 8,
"search_volume": 880
},
{
"year": 2024,
"month": 7,
"search_volume": 720
},
{
"year": 2024,
"month": 6,
"search_volume": 720
},
{
"year": 2024,
"month": 5,
"search_volume": 1000
},
{
"year": 2024,
"month": 4,
"search_volume": 880
},
{
"year": 2024,
"month": 3,
"search_volume": 1000
},
{
"year": 2024,
"month": 2,
"search_volume": 720
},
{
"year": 2024,
"month": 1,
"search_volume": 880
},
{
"year": 2023,
"month": 12,
"search_volume": 720
},
{
"year": 2023,
"month": 11,
"search_volume": 720
}
]
}
]
}
]
}
]
}
In the result array, you can find the latest clickstream-based search volume for a given keyword in the search_volume field. Besides, in the monthly_searches array, you can see the monthly search volume values for a keyword for the past 12 months.
With this information, you can choose keywords with the highest search volume potential, maximizing the chances of reaching a larger audience. Additionally, by focusing on keywords with consistently strong performance, you can ensure a steady traffic flow to your site and optimize content more effectively.
By leveraging Keyword Suggestions for URL, Search Intent, and DataForSEO Search Volume endpoints, you can quickly and effortlessly expand your keyword list with keywords that resonate with your audience’s needs. Using new keywords, you can effectively optimize your webpage content to attract new visitors.
Conclusion
The role of quality audience data for digital marketing cannot be overstated. With detailed insights about your audience, you can create highly targeted campaigns that resonate deeply with users’ needs and preferences. Continuous access to audience data allows you to refine and optimize campaigns dynamically, ensuring relevance in a rapidly changing digital landscape.
With access to quality data such as audience estimates, cost metrics, and keyword performance expectations, you can tailor your ads and adjust content efficiently, following the latest trends. Using a data-driven approach, you set the stage for stronger engagement, higher conversion rates, and, ultimately, a more impactful digital marketing presence.
At DataForSEO, we always aim to develop the most impactful solutions for digital marketing professionals. The comprehensive and easy-to-use endpoints of DataForSEO API make accessing essential audience insights simple and cost-effective.
Unlock the potential of data-driven digital marketing with the power of DataForSEO APIs today!