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Your Own In-House SEO Software vs Paid SEO Software Solutions

Back in the day, businesses would hire an SEO specialist to take care of website optimization while they focus on keeping the company on the right track. Nevertheless, much has changed since then, SEO isn’t a one-person job anymore.
And moreover, objectives of search engine optimization often can’t be achieved without the tremendous power of analysis that only well-designed software can offer. In addition to that, if you do a little research, you’ll probably find out that SEO services can cost a fortune, so you start looking for an appropriate software.

Well, let`s compare SEO Software Paid Solutions and In-House SEO software

You need a leverage to get the web in the palm of your hands.

Which leaves you with two options: cut corners and choose from the variety of available solutions, or take the bull by the horns and develop your own software.

In this article, we’ll take a look at pros and cons of each of the given options and try to define which of them is likely to work for exactly your business.

The pros of buying a ready-made SEO software

Lucky for us, SEO software products have been on the market for quite a long time and are readily available at reasonable prices. In fact, some companies even offer it for free.

Buying the ready-to-use solution will surely save you a lot of time and money:

The cons of paid SEO software solutions

The pros of building in-house SEO software

The cons of devising in-house software

Off-the-shelf solutions

You might think that building your own software is cheaper than buying a third-party solution, but it doesn’t necessarily work out this way. Obviously, any company needs to make profits on the top of the workload, but at the same time their products also take a lot of the financial burden off your business.

Moreover, ready-to-use SEO software is basically suitable for the companies of all sizes. There are hundreds of tools available on the market with prices ranging from virtually nil and up to $50,000 for the monthly subscription.

Here are just a few examples of the simple solutions at the ready, from both the higher and lower end of the pricing scale:

If you want to focus on your business while software engineers take care of software, the ready-to-use route is for you. You don’t have to worry about building a new team or any of the disruption it might cause – let alone the financial aspect.

So, if you need fast results for a relatively low cost, then buying the ready-to-use SEO software is probably the best option.

Who should devise their own SEO software?

Businesses that have their in-house SEO tools are often industry leaders. They have an unlimited budget and, in most cases, they’re already using paid software – so they can afford to be a little more patient.

If you can afford to devise a set of necessary tools, have a team of software developers with little work to occupy them from day to day, and enough confidence, why shouldn’t you give it a try?

In turn, we are willing to ease the burden of developing the effective SEO software for those, who decided to device one. Here are some tips from the team of DataForSEO:


Quite frankly, not every business needs its own SEO tool. It’s often easier and cheaper to pick something that is ready-to-use. Nevertheless, if you can wait for some 4-6 months and have at least one skilled programmer, the development of your own SEO software is worth trying.

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