Clickstream Trends API: Driving Marketing Strategies Using Google Trends Alternative

Clickstream Trends API: Driving Marketing Strategies Using Google Trends Alternative

Nothing can beat the importance of trends; and furthermore, it is trends that lead all business processes. Online trends reflect all important cases that are happening now and get discussed in different parts of the world; thus, it is essential to be aware of what is going on in the minds of your customers and adjust your company’s strategy accordingly. Moreover, you would probably like to follow the news by yourself and be informed about the most trending – and thus, most important – topics. As they say, be informed to be prepared. By using trends, you can be kept abreast of the up-to-date information and benefit from it personally as well as use this information for your business. Oscar ceremony? The biggest bank robbery? Flood? New Pantone colour? You can make trends work for you if you know what are the trending queries.

We live in a world where trends should be taken into consideration in every software that operates with information on the web. Especially for online businesses such as e-commerce or SEO companies, it is crucial to know the most trending keywords, the biggest search volumes, and the greatest software solutions for SEO tracking purposes.

Why Don’t Google Trends Help Anymore?

But why there are more and more companies that turn to Google Trends alternatives? What is Clickstream Trends API and how can it help with trends tracking? We took care to gather the most relevant information on Google Trends and the alternatives that are ready to break into the global market.

Initially, Google Trends was a primary online solution for collecting historical search volumes, identifying popularity and seasonality of keywords, and narrowing the searches to particular geolocations, time frames, and search types. It quickly became an indispensable tool for various businesses starting from retail stores to digital marketing agencies. Here are the helpful hints you can get by using Google Trends for analyzing your company performance:

  • Monitor marketing strategies and results
  • Stay on top of the hottest trends
  • Find the best working keywords
  • Analyze seasonal popularity of keywords
  • Check out interest to your services over time
  • Recognize new areas, regions, cities interested in products like yours
  • Optimize content according to the analyzed seasonality
  • Increase brand recognition and popularity based on received results
  • Monitor competitors’ performances
  • Search through Google Images, News, Shopping, and Youtube

But from the moment when Google started pursuing keyword clustering, it became harder to track exact keyword. What is keyword clustering? Well, Google is now putting similar keywords in one “basket” (i.e., “elections” and “presidential election” are now considered as the same keyword), and provides “basket” results instead of showing search volume for the exact searched keyword. This way, Google has restricted ways of monitoring exact keywords, especially long-tail ones. Now, you get search volume results for all related keywords and can’t obtain numbers for the only keyword you want to analyze. You can check out more about Google’s keyword grouping here.

But SEO difficulties don’t end there. Previously, Google Trends showed the average monthly searches (exact numbers, i.e., 12,000) but now, it considers the biggest amount of queries as 100 points a day and ranks other days from 1 to 100 depending on the number of requests accordingly. As a result, you get dynamics but not the real search volume for your keyword.

For example, here are the results for the “elections” keyword:

Doesn’t look helpful, right? Without exact numbers, it is impossible to get the full value of this information. These abstract “100” points as a search volume don’t guide whether it means 1,000 or 100,000 queries. Thus, you can’t use this information for building a semantic core, making predictions, performing keyword analytics, and much more. Basically, you don’t see the real picture and the importance of one or another request and you can deal with are the relative amount of requests in the defined time frame.

What is more, there is no official API to crawl Google Trends statistics. It is not possible to build an accurate software without exact results that Google Trends don’t provide, as well as without APIs to access these results. Thus, many companies tend to search for Google Trends alternatives.

New API Trend Solution is Coming Over

We are ready to present a powerful solution developed by DataForSEO – Clickstream Trends API, the most accurate solution for getting advanced keyword trends and tracking their search volume results.

Why clickstream? Well, clickstream data allows getting exact search volume for each keyword, and quite often, you can get even search volume results for the keywords that won’t return numbers in Google Trends at all. For instance, when we check out “paintball guns” metrics, we will notice that Google Trends will return zero search interest because of the restricted word “gun” in it. However, paintball guns are not intrinsically hazardous and should be considered as a normal query. Thanks to clickstream, you can find out the real search volume of such contentious keywords. It is important to emphasize the accuracy of search volume for the exact keyword that becomes possible to get by processing clickstream data. While Google Trends restrict your knowledge and provide relative values, it is the Clickstream Trends API that can show up the real queries.

Of course, clickstream sources do not coincide completely with sources indexed by Google; however, by obtaining the shared data of more than 3 million daily active clickstream users you can get a pretty broad picture and accurate, reliable search volume numbers.

You may ask, ‘But there should be some unofficial Google API wrapper that can get information from Google Trends?’ There are, indeed. But using them may and often will result in a number of problems: one gathers data that is stored on servers and not updated, another gets blocked after a few requests, most of them can’t provide full data anyway. We are talking about trends that appear because of the changing environment. Being in need of the most recent information, you cannot rely on Github-created datastores and makeshift API solutions. And here is when clickstream data, the most up-to-date and comprehensive information, come in your hand.

What is Clickstream?

First of all, it is important to stress what clickstream data is. Clickstream data is gathered through browser extensions, plugins, and apps installed by users who give their consent for certain data collection. There is no personal information used in collected data; only users’ online behavior is processed further. Therefore, the search volumes based on the clickstream data display highly relevant, useful results.

Same as Google Trends, Clickstream Trends API show the annual average search volume (for the last 12 months). By sending a POST request, you get a response with keyword data arranged in JSON array.

The main point is, this API endpoint delivers the most relevant queries for any specified location within the set time frames. Thanks to the clickstream database, you see real numbers and can operate historical arrays of any volume.

Is Clickstream Data a Reliable Alternative?

Basically, it is the only alternative to Google Trends at the moment. While there are barely working unofficial APIs that promise you access to Google Data, in real life they don’t have enough technical capabilities to parse Google Trends results. So, in other words, they keep running into a Google data protection wall while being sure the requested queries are just around the corner. At DataForSEO, we took another path and developed a really working solution based on alternative data source. With a massive clickstream database being updated in real time, we provide precise keyword trends and search volume numbers.

To make things clear, take a look at the results you can get by applying our Clickstream Trends by Key API for the same keyword “elections” for the United States during May:


Request Sample
https://api.dataforseo.com/v2/kwrd_trends_by_key_clickstream

 {
  "data":
    [
        {
            "loc_id":2840,
            "key":"elections",
            "group_limit":10,
            "closly_related":true,
            "group_type":"day",
            "start_date":"2019-05-01",
            "end_date": "2019-05-31"
        }
    ]
}

Response Sample

 
{
    "status": "ok",
    "task_id": 292512533,
    "results_time": "0.2680 sec.",
    "results_count": 198,
    "results": [
        {
            "loc_id": 2840,
            "key": "elections",
            "date": {
                "year": 2019,
                "month": 5,
                "day": 31,
                "week": 22
            },
            "trends": []
        },
        {
            "loc_id": 2840,
            "key": "elections",
            "date": {
                "year": 2019,
                "month": 5,
                "day": 30,
                "week": 22
            },
            "trends": [
                {
                    "key": "many people talk about term limits as if it were a novel idea. the problem with their position is that we already have term limits in place. they’re called “elections.” if the people want to get someone out of office, they simply don’t vote for that person. legislating term limits is a redundancy. people lose a valuable and experienced leader when term limits are imposed. which statement best describes the author of the passage?",
                    "sv": 31620
                }
            ]
        },
        {
            "loc_id": 2840,
            "key": "elections",
            "date": {
                "year": 2019,
                "month": 5,
                "day": 29,
                "week": 22
            },
            "trends": [
                {
                    "key": "how did mussolini and the fascists rise to power? by implementing popular social reforms like land redistribution by aligning with communist revolutionaries against the military by appealing to citizens’ anger at economic crisis and social unrest by calling for free elections and a representative government",
                    "sv": 89430
                },
                {
                    "key": "which of the following was one reason that world war ii alliances broke down following the end of the conflict? britain refused to impose reparations on germany and other aggressor nations. stalin broke promises to allow free elections in eastern europe. france refused to permit socialist parties to participate in government. roosevelt insisted on maintaining an american occupation zone in germany.",
                    "sv": 31620
                },
                {
                    "key": "how did mussolini and the fascists rise to power? by calling for free elections and a representative government by appealing to citizens’ anger at economic crisis and social unrest by aligning with communist revolutionaries against the military by implementing popular social reforms like land redistribution",
                    "sv": 31620
                }
            ]
        },
…
        {
            "loc_id": 2840,
            "key": "elections",
            "date": {
                "year": 2019,
                "month": 5,
                "day": 2,
                "week": 18
            },
            "trends": [
                {
                    "key": "indian elections",
                    "sv": 7260300
                },
                {
                    "key": "uk elections",
                    "sv": 783510
                },
                {
                    "key": "2020 senate elections",
                    "sv": 207030
                },
                {
                    "key": "primary elections",
                    "sv": 89430
                },
                {
                    "key": "how many presidential elections have there been",
                    "sv": 58080
                },
                {
                    "key": "dallas elections",
                    "sv": 58080
                },
                {
                    "key": "one way to cut down on the number of elections is to not have an election when all the persons running are , which happens frequently.",
                    "sv": 58080
                },
                {
                    "key": "texas elections may 4",
                    "sv": 31620
                },
                {
                    "key": "which piece of legislation signed by lyndon johnson brought an end to barriers preventing minorities from participating in elections?",
                    "sv": 31620
                },
                {
                    "key": "television has had a positive impact on presidential elections",
                    "sv": 31620
                }
            ]
        },
        {
            "loc_id": 2840,
            "key": "elections",
            "date": {
                "year": 2019,
                "month": 5,
                "day": 1,
                "week": 18
            },
            "trends": [
                {
                    "key": "why is more money being spent on federal elections than ever before?",
                    "sv": 4937490
                },
                {
                    "key": "india elections",
                    "sv": 1745670
                },
                {
                    "key": "what happened in the 1974 congressional elections?",
                    "sv": 649380
                },
                {
                    "key": "south africa elections",
                    "sv": 252930
                },
                {
                    "key": "congressional elections",
                    "sv": 207030
                },
                {
                    "key": "midterm elections",
                    "sv": 207030
                },
                {
                    "key": "spanish elections",
                    "sv": 207030
                },
                {
                    "key": "spain elections",
                    "sv": 207030
                },
                {
                    "key": "elections 2019",
                    "sv": 164280
                },
                {
                    "key": "why is more money being spent on federal elections than ever before answers.com",
                    "sv": 164280
                }
            ]
        }
    ]
}

Obviously, it is more convenient to operate with precise numbers and concrete results. You can discover the most trending keywords for a particular area or a search volume for the exact keyword.

To compare the received results with Google Trends information, take a look at the table below. As you can see, the number of queries for the same days corresponds pretty accurately despite the different databases used. It proves that Clickstream Trends API is a reliable source for accessing the changes in keywords’ popularity over time.

  • Date
      • May 5
      • May 14
      • May 23
      • May 30
  • Google Trends
      • 19
      • 11
      • 100
      • 7
  • Clickstream
      • 58,080
      • 58,080
      • 164,280
      • 31,620

Previously, we have explained how Bulk Clickstream Search Volume API can deliver search volume numbers for more than 700 keywords at once. Take a look at the article if you haven’t read it yet. By operating with clickstream data through requests to DataForSEO’s Keyword Data API, you can obtain a broad picture of recent trends. Note that these requests are highly customizable, and here you can find a user-friendly guide on how to format the body of your request to get the information you need.

Combining Clickstream Trends & Trends by Key Search API

How to find trending keywords in a particular area? And then, how to track a keyword you found? We prepared a case example of how to find the right keywords with Clickstream Trends API and how to monitor its search volume for a defined period of time.

Firstly, let’s discover the most popular keywords in the United States in June. To find out the queries, we need to send the following request:


Request Sample
https://api.dataforseo.com/v2/kwrd_trends_clickstream

 {
    "data": [
        {
            "loc_id": 2840,
            "group_limit": 3,
            "group_type":"day",
            "start_date":"2019-06-01",
            "end_date": "2019-06-30"
        }
    ]
}

Response Sample

 
{
    "status": "ok",
    "task_id": 292518463,
    "results_time": "10.2107 sec.",
    "results_count": 90,
    "results": [
        {
            "loc_id": 2840,
            "date": {
                "year": 2019,
                "month": 6,
                "day": 30,
                "week": 26
            },
            "trends": [
                {
                    "key": "youtube",
                    "sv": 633215010
                },
                {
                    "key": "amazon",
                    "sv": 304323900
                },
                {
                    "key": "facebook",
                    "sv": 241632720
                }
            ]
        },
        {
            "loc_id": 2840,
            "date": {
                "year": 2019,
                "month": 6,
                "day": 29,
                "week": 26
            },
            "trends": [
                {
                    "key": "google maps",
                    "sv": 408360900
                },
                {
                    "key": "netflix",
                    "sv": 372197700
                },
                {
                    "key": "facebook",
                    "sv": 298792320
                }
            ]
        },
        {
            "loc_id": 2840,
            "date": {
                "year": 2019,
                "month": 6,
                "day": 28,
                "week": 26
            },
            "trends": [
                {
                    "key": "facebook",
                    "sv": 420099780
                },
                {
                    "key": "gmail",
                    "sv": 370042140
                },
                {
                    "key": "women's world cup 2019",
                    "sv": 339259830
                }
            ]
        },
…
        {
            "loc_id": 2840,
            "date": {
                "year": 2019,
                "month": 6,
                "day": 2,
                "week": 22
            },
            "trends": [
                {
                    "key": "bass rock scotland",
                    "sv": 49316430
                },
                {
                    "key": "overwatch 2",
                    "sv": 47947830
                },
                {
                    "key": "northern gannet",
                    "sv": 37977450
                }
            ]
        },
        {
            "loc_id": 2840,
            "date": {
                "year": 2019,
                "month": 6,
                "day": 1,
                "week": 22
            },
            "trends": [
                {
                    "key": "amazon",
                    "sv": 8019313290
                },
                {
                    "key": "gmail",
                    "sv": 6834767250
                },
                {
                    "key": "google maps",
                    "sv": 5100533040
                }
            ]
        }
    ]
}

For instance, we want to know more about search volume of the “overwatch 2” keyword that was trending on June 28. So, we need to send another request using the endpoint Clickstream Trends by Key Search API:


Request Sample
https://api.dataforseo.com/v2/kwrd_trends_by_key_clickstream

 {
  "data":
    [
        {
            "loc_id":2840,
            "key":"overwatch 2",
            "group_limit":3,
            "closly_related":true,
            "group_type":"day",
            "start_date":"2019-06-01",
            "end_date": "2019-06-30"
        }
    ]
}

Response Sample

 
{
    "status": "ok",
    "task_id": 292519601,
    "results_time": "0.2294 sec.",
    "results_count": 10,
    "results": [
        {
            "loc_id": 2840,
            "key": "overwatch 2",
            "date": {
                "year": 2019,
                "month": 6,
                "day": 30,
                "week": 26
            },
            "trends": []
        },
        {
            "loc_id": 2840,
            "key": "overwatch 2",
            "date": {
                "year": 2019,
                "month": 6,
                "day": 29,
                "week": 26
            },
            "trends": []
        },
        {
            "loc_id": 2840,
            "key": "overwatch 2",
            "date": {
                "year": 2019,
                "month": 6,
                "day": 28,
                "week": 26
            },
            "trends": [
                {
                    "key": "overwatch 2",
                    "sv": 124980
                }
            ]
        },
…
        {
            "loc_id": 2840,
            "key": "overwatch 2",
            "date": {
                "year": 2019,
                "month": 6,
                "day": 3,
                "week": 23
            },
            "trends": []
        },
        {
            "loc_id": 2840,
            "key": "overwatch 2",
            "date": {
                "year": 2019,
                "month": 6,
                "day": 2,
                "week": 22
            },
            "trends": [
                {
                    "key": "overwatch 2",
                    "sv": 47947830
                }
            ]
        },
        {
            "loc_id": 2840,
            "key": "overwatch 2",
            "date": {
                "year": 2019,
                "month": 6,
                "day": 1,
                "week": 22
            },
            "trends": []
        }
    ]
}

This way, you can find out what was the search volume for “overwatch 2” for each June day and create statistics. It is worth noting that on June 2, the search volume reached its maximum of 47,947,830 queries that can be seen from both results delivered by Clickstream API requests.

The use of Clickstream Trends API is not limited to such applications. There is a broad number of opportunities you can open with accessing the clickstream database. We scratched a few ideas for you.

Use cases

1For instance, imagine that you are a blogger interested in matching your audience’s wants and needs. You would probably like to know what trends are gaining momentum and what your target audience is talking about right now. Even such undiminished themes as mental health, self-development, changing jobs, relocating, and losing weight are brought up seasonally. Keeping your hand on the recent trends and popular keywords is extremely important for any person who produces content: blogger, youtuber, photographer, journalist, columnist, SMM manager, etc. What if you could make them all your clients by offering software using Clickstream Trends APIs? It is worth noting that there are not many such helpful trend-tracking tools on the market yet; thus, there is a low level of competition and you can be among the first to create a trend-analyzing solution. A smart plan would be to develop software that can search and analyze target audiences, predict trends, provide statistics on the most popular keywords, monitor the context of requests, and much more. All these benefits are just around the corner. What is more, with Clickstream Trends API you can also quantify the size of a target auditory as well as find out the potential audiences ready to consume a similar content. Surely, such a modern app will generate interest and gain the attention of professionals in the content field.

2Or here is another creative example. Clickstream Trends by Key Search API can become a first-aid tool for any e-commerce business struggling with improving its revenues. Why? Just imagine how handy it would be to obtain information about seasonal popularity, user behavior, search context, product-related queries, brand name search interest, trending requests, and so on. And it all can be delivered in a useful form by your developed software integrated with Clickstream Trends APIs. How many e-commerce companies would be interested in such an all-in-one tool? Of course, a lot. And again, there are almost no relevant tools for providing such helpful information and insights for e-commerce business. What is more, DataForSEO provides Merchant API built specifically for e-commerce niche to help to collect data about prices, products, and retailers. By combining features of these two APIs you can create a unique application that can quickly become a must-have tool for any online retail company.

3Speaking of SEO-related needs, Clickstream Trends Search API is a helpful additional resource for keyword research. By using DataForSEO’s ClickStream Trends API, you can just type in your query – and get numerous keyword ideas from a huge clickstream pool with precise search volumes, that Google Trends can’t deliver properly. What is more, all information obtained from the clickstream database will be presented in a structured form ready for use.

It is worth noting that such enterprise-grade SEO software companies as Moz also use clickstream database for generating keywords; however, with DataForSEO’s APIs, you don’t need to pay six figures to design a great keyword tool. You can build the same enterprise-level architecture and release a powerful software with clickstream search information available per request at a much lower cost as we offer a flexible pay-as-you-go system. Instead of getting in touch with clickstream providers directly at an enormous cost, you can get the required amount of data at a small fee. There are a lot of SEO tools on the market but no application can boast of strong trends analytics. By building software with DataForSEO’s Clickstream Trends API, you can occupy a missing niche.

Check Out Clickstream-Based Search Volume Data

We are proud to say that here, at DataForSEO, we have developed the most accurate Clickstream Search Volume API that can be of great help for companies that want to make use of trending topics and seasonal requests in their software. Also, it can be extremely useful for SEO software development that needs to process a lot of popular queries and keyword statistics. There is no need to overthink the alternatives to Google Trends when you can try the most powerful one right now at no cost. Check out DataForSEO API solution and consider the benefits of getting precise search volume results. Click on the button below to try our Clickstream Search Volume API for free!

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