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Accessing data from new elements of Bing Copilot AI overviews

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Microsoft Bing actively introduces new features to its Copilot AI overviews. The AI overviews can now include video elements, image galleries, and featured organic results. We have already supported all these new elements in the DataForSEO Bing Organic SERP API, so you can effortlessly pull even more detailed AI overview data.

To explain what new data you can get, let’s look at examples of Copilot AI overview new elements and the respective Bing Organic SERP API response data items.

1. Featured organic result. This AI overview element features a single organic SERP result, selected by AI. The data for the featured organic result is located in the ai_overview_organic_element of the ai_overview item of the response.

Example:

    {
      "type": "ai_overview_organic_element",
      "title": "Epsom Salts Bath: How to Take One, What It Does",
      "url": "https://www.webmd.com/a-to-z-guides/epsom-salt-bath",
      "domain": "www.webmd.com",
      "snippet": "Epsom Salt Bath Benefits Although the claim that you can absorb magnesium and sulfate through your skin is unproven, just soaking in warm water does have some health benefits.",
      "breadcrumb": "https://www.webmd.com › a-to-z-guides › epsom-salt-bath",
      "website_name": "WebMD",
      "links":
      [
        {
          "type": "link_element",
          "title": "Epsom Salt Bath Benefits Although the claim that you can absorb magnesium and sulfate through your skin is unproven, just soaking in warm water does have some health benefits.",
          "description": null,
          "url": "https://www.webmd.com/a-to-z-guides/epsom-salt-bath",
          "domain": "www.webmd.com"
        }
      ],
      "highlighted":
      [
        "warm"
      ]
    }

The ai_overview_organic_element includes:

2. Image gallery. This element displays images relevant to the search query. You can find the data from this element in the ai_overview_images_element of the ai_overview item.

Example:

    {
      "type": "ai_overview_images_element",
      "url": "https://bing.com/images/search?q=how+to+treat+termite+in+the+backyard&FORM=IACFTI",
      "title": "Images of How to Treat Termite in The Backyard",
      "items":
      [
        {
          "type": "image_element",
          "alt": "How to Get Rid of Termites from Your Home and Garden",
          "url": "https://bing.com/images/search?q=how+to+treat+termite+in+the+backyard&id=1E1D51DD20AF34569F0B20A816735785424D072A&FORM=IACFIR",
          "image_url": "https://www.bing.com/th/id/OIP.h-OVTJc4lvDHysPEN4SFVgHaOZ?w=66&h=130&c=8&rs=1&qlt=90&r=0&o=6&cb=ircwebp1&pid=3.1&rm=2"
        }
      ]
    }

The ai_overview_images_element contains:

3. Featured video. This AI overview element contains a video relevant to the search query. It has a video preview, video name and a short description. The data for the video element can be found in the ai_overview_video_element of the response.

Example:

    {
      "type": "ai_overview_video_element",
      "position": "left",
      "title": "How To Do a Subterranean Termite Treatment",
      "snippet": null,
      "url": "https://bing.com/videos/riverview/relatedvideo?q=how+to+treat+termite+in+the+backyard&&mid=7D0F898772754548F9BF7D0F898772754548F9BF&FORM=VAMGZC",
      "domain": "bing.com",
      "image_url": "https://th.bing.com/th/id/OVP.CQ3ZvX5tFPHjC6cQCPwyKAHgFo?w=424&h=238&c=7&rs=1&qlt=90&r=0&o=6&cb=ircwebp1&pid=1.7",
      "source": "YouTube",
      "date": "Jan 1, 2009",
      "timestamp": "2009-01-01 00:00:00 +00:00"
    }

The ai_overview_video_element comes with the following data:

4. “More videos” element. This element shows a collection of other videos, relevant to the search query. You can find the data fields of this element in the ai_overviev_videos_element in the response.

Example:

    {
      "type": "ai_overview_videos_element",
      "items":
      [
        {
          "type": "video_element",
          "url": "https://bing.com/videos/riverview/relatedvideo?q=how+to+treat+termite+in+the+backyard&&mid=EDE3B03D3A4563C94212EDE3B03D3A4563C94212&FORM=VAMGZC",
          "title": "How to Do a Termite Treatment with Termidor SC Termiticide",
          "source": "YouTube",
          "timestamp": "2013-07-17 00:00:00 +00:00"
        }
      ]
    }

The ai_overview_videos_element has the items array of video items. Each video item comes with the following data:

As you can see, with the Bing Organic SERP API you can access structured data from all new elements of Copilot AI overviews. This data is invaluable to discover what types of content AI prioritizes when generating AI overviews for specific queries. Besides, you can use extended AI overview data to enhance your tools with generative search optimization (GEO) capabilities.

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