Accessing data from new elements of Bing Copilot Answers

Anatolii

3 weeks ago

Microsoft Bing actively introduces new features to its Generative Search. Copilot Answers can now include video elements, image galleries, and featured organic results. We have already supported all these additions in the DataForSEO Bing SERP API, so you can effortlessly pull even more detailed data.

Let’s review a few examples of Copilot Answers, and how their items are structured in the ai_overview item of our Bing Organic SERP API responses.

1. Featured organic result. This Copilot Answers element features a single organic SERP result, selected by AI. The data for the featured organic result is located in the ai_overview_organic_element of the ai_overview item of the response.

Example:


    {
      "type": "ai_overview_organic_element",
      "title": "Epsom Salts Bath: How to Take One, What It Does",
      "url": "https://www.webmd.com/a-to-z-guides/epsom-salt-bath",
      "domain": "www.webmd.com",
      "snippet": "Epsom Salt Bath Benefits Although the claim that you can absorb magnesium and sulfate through your skin is unproven, just soaking in warm water does have some health benefits.",
      "breadcrumb": "https://www.webmd.com › a-to-z-guides › epsom-salt-bath",
      "website_name": "WebMD",
      "links":
      [
        {
          "type": "link_element",
          "title": "Epsom Salt Bath Benefits Although the claim that you can absorb magnesium and sulfate through your skin is unproven, just soaking in warm water does have some health benefits.",
          "description": null,
          "url": "https://www.webmd.com/a-to-z-guides/epsom-salt-bath",
          "domain": "www.webmd.com"
        }
      ],
      "highlighted":
      [
        "warm"
      ]
    }

The ai_overview_organic_element includes:

title field with a displayed title of the organic result;
snippet field containing the description text snippet;
url and domain fields with the URL and domain name of the source website;
website_name field featuring the source website name;
breadcrumb field with breadcrumb navigation to the result
links array with data on links featured in the organic result. The data includes link description, title, link URL and domain in SERP;
highlighted array that contains the keywords highlighted in the text snippet.

2. Image gallery. This element displays images relevant to the search query. You can find the data from this element in the ai_overview_images_element of the ai_overview item.

Example:


    {
      "type": "ai_overview_images_element",
      "url": "https://bing.com/images/search?q=how+to+treat+termite+in+the+backyard&FORM=IACFTI",
      "title": "Images of How to Treat Termite in The Backyard",
      "items":
      [
        {
          "type": "image_element",
          "alt": "How to Get Rid of Termites from Your Home and Garden",
          "url": "https://bing.com/images/search?q=how+to+treat+termite+in+the+backyard&id=1E1D51DD20AF34569F0B20A816735785424D072A&FORM=IACFIR",
          "image_url": "https://www.bing.com/th/id/OIP.h-OVTJc4lvDHysPEN4SFVgHaOZ?w=66&h=130&c=8&rs=1&qlt=90&r=0&o=6&cb=ircwebp1&pid=3.1&rm=2"
        }
      ]
    }

The ai_overview_images_element contains:

url field with an URL pointing to the Bing Images search results;
title of the image collection;
items array with an array of image items. This array contains the data on every displayed image, such as alt text, image source URL and direct URL of the image.

3. Featured video. This Copilot Answers element contains a video relevant to the search query. It has a video preview, video name and a short description. The data for the video element can be found in the ai_overview_video_element of the response.

Example:


    {
      "type": "ai_overview_video_element",
      "position": "left",
      "title": "How To Do a Subterranean Termite Treatment",
      "snippet": null,
      "url": "https://bing.com/videos/riverview/relatedvideo?q=how+to+treat+termite+in+the+backyard&&mid=7D0F898772754548F9BF7D0F898772754548F9BF&FORM=VAMGZC",
      "domain": "bing.com",
      "image_url": "https://th.bing.com/th/id/OVP.CQ3ZvX5tFPHjC6cQCPwyKAHgFo?w=424&h=238&c=7&rs=1&qlt=90&r=0&o=6&cb=ircwebp1&pid=1.7",
      "source": "YouTube",
      "date": "Jan 1, 2009",
      "timestamp": "2009-01-01 00:00:00 +00:00"
    }

The ai_overview_video_element comes with the following data:

title of the video;
snippet field with the text snippet from the video description;
url field with the URL of the video;
domain field with the domain where the video is hosted;
image_url field with the URL of the video thumbnail image;
source field indicating the video platform;
date and timestamp fields with the date and time when the video was published.

4. “More videos” element. This element shows a collection of other videos, relevant to the search query. You can find the data fields of this element in the ai_overviev_videos_element in the response.

Example:


    {
      "type": "ai_overview_videos_element",
      "items":
      [
        {
          "type": "video_element",
          "url": "https://bing.com/videos/riverview/relatedvideo?q=how+to+treat+termite+in+the+backyard&&mid=EDE3B03D3A4563C94212EDE3B03D3A4563C94212&FORM=VAMGZC",
          "title": "How to Do a Termite Treatment with Termidor SC Termiticide",
          "source": "YouTube",
          "timestamp": "2013-07-17 00:00:00 +00:00"
        }
      ]
    }

The ai_overview_videos_element has the items array of video items. Each video item comes with the following data:

url field with the URL of the video;
title field with the video title;
source field indicating the video platform;
timestamp field with the date and time whan the video was published.

As you can see, with the Bing Organic SERP API you can access structured data from all new elements of Copilot Answers. This data is invaluable to discover what types of content AI prioritizes when generating Copilot Answers for specific queries. Besides, you can use extended Copilot Answers data to enhance your tools with generative search optimization (GEO) capabilities.