Historical SERP data reflects Google search results as they used to be at a certain point in time in the past for a particular keyword and location.
Empowered with this data, SEOs can investigate the dynamics of their website’s positions, and see how ranking shifts reflect the changes they made to their websites.
To help you access past insights, DataForSEO now offers detailed historical Google SERP data for any keyword and location (except Russia and Belarus).
Our recently added Historical SERPs endpoint in DataForSEO Labs API will provide you with Google SERPs collected within the specified time frame. You will also receive a complete overview of featured snippets, ads, and other rich results that were present in SERP within the specified dates. See the full list of supported SERP elements by this link.
Historical data is available starting from August 1, 2021.
To obtain SERP data for a certain date in the past, you should make an API call to the Historical SERPs endpoint using the parameters as in the cURL example below.
# Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-dashboard
login="login"
password="password"
cred="$(printf ${login}:${password} | base64)"
curl --location --request POST "https://api.dataforseo.com/v3/dataforseo_labs/historical_serps/live"
--header "Authorization: Basic ${cred}"
--header "Content-Type: application/json"
--data-raw "[
{
"keyword": "albert einstein",
"language_code": "en",
"location_code": 2840,
"date_from": "2021-08-01",
"date_to": "2021-10-01"
}
]"
This request will return a structured response in JSON with each SERP provided as a separate item.
{
"version": "0.1.20220216",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1328 sec.",
"cost": 0.0002,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03211127-2806-0408-0000-0e648a3e6fee",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0790 sec.",
"cost": 0.0002,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"google",
"historical_serps",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "historical_serps",
"se_type": "google",
"keyword": "albert einstein",
"language_code": "en",
"location_code": 2840,
"date_from": "2021-08-01",
"date_to": "2021-10-01"
},
"result": [
{
"se_type": "google",
"keyword": "albert einstein",
"location_code": 2840,
"language_code": "en",
"total_count": 2,
"items_count": 2,
"items": [
{
"se_type": "google",
"keyword": "albert einstein",
"type": "organic",
"se_domain": "google.com",
"location_code": 2840,
"language_code": "en",
"check_url": "https://www.google.com/search?q=albert%20einstein&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"datetime": "2021-08-01 08:05:11 +00:00",
"spell": null,
"item_types": [
"organic",
"people_also_ask",
"top_stories",
"twitter",
"video",
"related_searches",
"multi_carousel",
"knowledge_graph"
],
"se_results_count": 121000000,
"items_count": 103,
"items": [
{
"se_type": "google",
"type": "organic",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]",
"domain": "en.wikipedia.org",
"title": "Albert Einstein - Wikipedia",
"url": "https://en.wikipedia.org/wiki/Albert_Einstein",
"breadcrumb": "https://en.wikipedia.org › wiki › Albert_Einstein",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "listen); 14 March 1879 – 18 April 1955) was a German-born theoretical physicist, widely acknowledged to be one of the greatest physicists of all time. Einstein ...",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Einstein"
],
"links": [
{
"type": "link_element",
"title": "Einstein family",
"description": null,
"url": "https://en.wikipedia.org/wiki/Einstein_family"
},
{
"type": "link_element",
"title": "Religious and philosophical...",
"description": null,
"url": "https://en.wikipedia.org/wiki/Religious_and_philosophical_views_of_Albert_Einstein"
},
{
"type": "link_element",
"title": "I Am Albert Einstein",
"description": null,
"url": "https://en.wikipedia.org/wiki/I_Am_Albert_Einstein"
},
{
"type": "link_element",
"title": "Hans Albert",
"description": null,
"url": "https://en.wikipedia.org/wiki/Hans_Albert_Einstein"
}
],
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"relative_url": "/wiki/Albert_Einstein",
"etv": 111872,
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"rank_changes": {
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}
},
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"type": "people_also_ask",
"rank_group": 1,
"rank_absolute": 2,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]",
"items": [
{
"type": "people_also_ask_element",
"title": "What was Albert Einstein famous for?",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[2]",
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{
"type": "people_also_ask_expanded_element",
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"domain": "www.britannica.com",
"title": "Albert Einstein | Biography, Education, Discoveries, & Facts ...",
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"timestamp": null,
"table": null
}
]
},
{
"type": "people_also_ask_element",
"title": "What made Albert Einstein a genius?",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[2]/div[2]",
"expanded_element": [
{
"type": "people_also_ask_expanded_element",
"featured_title": null,
"url": "https://medium.com/skilluped/what-made-albert-einstein-a-genius-806ce9e783f5",
"domain": "medium.com",
"title": "What Made Albert Einstein a Genius? | by Erik Hamre | SkillUp Ed | Medium",
"description": null,
"timestamp": null,
"table": null
}
]
},
{
"type": "people_also_ask_element",
"title": "What year Albert Einstein died?",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[3]/div[2]",
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"title": "Albert Einstein/Date of death",
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}
]
},
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"title": "Why did Albert Einstein come to America?",
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"expanded_element": [
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"domain": "www.nobelprize.org",
"title": "Albert Einstein - Biographical - NobelPrize.org",
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}
]
}
]
},
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"title": "Albert Einstein - Biographical - NobelPrize.org",
"url": "https://www.nobelprize.org/prizes/physics/1921/einstein/biographical/",
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"title": "Albert Einstein - Quotes, Death & Facts - Biography",
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"title": "Albert Einstein (@AlbertEinstein) · Twitter",
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Don’t hesitate to give Historical SERPs endpoint a try.
Besides Historical SERPs, DataForSEO also offers data on the history of a website’s rankings and traffic from Google SERP and historical keyword search volume data.