Site icon DataForSEO

Bing keyword research: how to find keyword ideas to optimize for Bing

When it comes to keyword research, Bing has one significant advantage over Google: it provides more accurate search volumes. As you probably know, the search volume metric represents the approximate number of searches for a keyword in a particular search engine. Having access to accurate search volume data, SEO experts can define the keyword’s traffic potential and estimate how hard it will be to rank for it.

Unfortunately, Google can’t provide accurate search volumes anymore.

Starting from June 2016, Google Keyword Planner groups similar keywords and displays the identical search volume data for each keyword from the same group. Bing, on the contrary, doesn’t group keywords and provides individual estimates for each term. Thus, it’s reasonable to use Bing data even when you plan to find keyword ideas to optimize for Google.

DataForSEO offers three endpoints for in-depth keyword research on Bing:

 
Let us show you how you can use them.

Find thousands of keyword ideas

Every keyword research starts with defining seed keywords. A seed keyword is the foundation of the research process. It is intuitive and simple, so you can brainstorm it quickly. For example, if you sell toys for kids, your seed keyword can be “kid toys.”

After defining your seed keywords, it’s time to expand your keyword list. That’s what the Related Keywords endpoint can help you with. It provides the keywords that appear in the “related searches” SERP element.

However, it can offer much more keyword ideas than Bing.

1 Call the Related Keywords endpoint.

POST https://api.dataforseo.com/v3/dataforseo_labs/bing/related_keywords/live

2 Add the keyword field to the POST body and specify your seed keyword in it.

Example: "keyword": "kid toys"

3 Specify the location parameters by adding the location_name or location_code field to the POST body.

4 Specify the language parameters by adding the language_name or language_code field to the POST body.

You will receive the full list of available locations and languages by making a separate request to the Locations and Languages endpoint.

GET https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages

5 Specify the keyword search depth by adding the depth parameter. You can set its level from 0 to 4 (the number of returned keywords directly depends on the set level):

 
Default depth value: 1.

Your POST request should be structured as in the following example:

[
    {
    	"keyword": "kid toys",
    	"language_name": "English",
        "location_code": 2840,
	"depth": 1
    }
]

The API response will provide you with related keywords for the specified seed term, along with their current and historical search volume values, competition levels, and CPCs.

{
    "version": "0.1.20220216",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.1227 sec.",
    "cost": 0.0106,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "03171238-2806-0387-0000-40d05cba3f47",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "0.0417 sec.",
            "cost": 0.0106,
            "result_count": 1,
            "path": [
                "v3",
                "dataforseo_labs",
                "bing",
                "related_keywords",
                "live"
            ],
            "data": {
                "api": "dataforseo_labs",
                "function": "related_keywords",
                "se_type": "bing",
                "keyword": "kid toys",
                "language_name": "English",
                "location_code": 2840,
                "depth": 1
            },
            "result": [
                {
                    "se_type": "bing",
                    "seed_keyword": "kid toys",
                    "seed_keyword_data": null,
                    "location_code": 2840,
                    "language_code": "en",
                    "total_count": 6,
                    "items_count": 6,
                    "items": [
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "educational toys",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-03-12 15:13:10 +00:00",
                                    "competition": 0.9,
                                    "cpc": 0.49,
                                    "search_volume": 2770,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 2,
                                            "search_volume": 1850
                                        },
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 1760
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 4030
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 4470
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 6730
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 9630
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 2070
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 1400
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 1210
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 1110
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 640
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 640
                                        }
                                    ]
                                },
                                "keyword_properties": {
                                    "se_type": "bing",
                                    "core_keyword": null,
                                    "keyword_difficulty": 79
                                },
                                "serp_info": null
                            },
                            "depth": 1,
                            "related_keywords": [
                                "children's educational toys by age",
                                "educational toys for preschoolers",
                                "educational toys for toddlers",
                                "educational toys for 5 year olds",
                                "best educational toys for children",
                                "best educational toys for preschoolers",
                                "educational toys for kids",
                                "boys educational toys"
                            ]
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "amazon holiday toy list 2021",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-03-09 13:29:55 +00:00",
                                    "competition": 0.1,
                                    "cpc": null,
                                    "search_volume": 20,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 2,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 30
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 50
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 80
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 80
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 0
                                        }
                                    ]
                                },
                                "keyword_properties": {
                                    "se_type": "bing",
                                    "core_keyword": null,
                                    "keyword_difficulty": 55
                                },
                                "serp_info": null
                            },
                            "depth": 1,
                            "related_keywords": [
                                "amazon gift catalog 2021",
                                "amazon top toy list",
                                "amazon toy book 2021",
                                "amazon holiday toy book",
                                "amazon wish book 2021",
                                "amazon kids gift guide 2021",
                                "amazon top toy list 2021",
                                "amazon kids toy list"
                            ]
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "kid toys",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-03-14 20:53:55 +00:00",
                                    "competition": 0.9,
                                    "cpc": 0.27,
                                    "search_volume": 520,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 2,
                                            "search_volume": 470
                                        },
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 570
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 1030
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 900
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 520
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 490
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 390
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 320
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 340
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 390
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 410
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 470
                                        }
                                    ]
                                },
                                "keyword_properties": {
                                    "se_type": "bing",
                                    "core_keyword": null,
                                    "keyword_difficulty": null
                                },
                                "serp_info": null
                            },
                            "depth": 0,
                            "related_keywords": [
                                "unusual toys for kids",
                                "unique toys for kids",
                                "toys r us near me 2021",
                                "educational toys",
                                "amazon holiday toy list 2021",
                                "best online kids toy stores",
                                "target toys for kids",
                                "unique toys for boys"
                            ]
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "unique toys for kids",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-02-25 16:36:14 +00:00",
                                    "competition": 0.9,
                                    "cpc": 0.9,
                                    "search_volume": 60,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 40
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 130
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 170
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 100
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 50
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 50
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 40
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 30
                                        },
                                        {
                                            "year": 2021,
                                            "month": 2,
                                            "search_volume": 30
                                        }
                                    ]
                                },
                                "keyword_properties": {
                                    "se_type": "bing",
                                    "core_keyword": null,
                                    "keyword_difficulty": null
                                },
                                "serp_info": null
                            },
                            "depth": 1,
                            "related_keywords": [
                                "unusual toys for kids",
                                "cool unique toys for kids",
                                "cool toys for grown ups",
                                "unique toys for boys",
                                "best toys for boys",
                                "cool toys for boys",
                                "unique toys for toddler boys",
                                "free toys for kids in need"
                            ]
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "target toys for kids",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-02-24 19:27:11 +00:00",
                                    "competition": 0.5,
                                    "cpc": 0.5,
                                    "search_volume": 490,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 290
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 1290
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 1620
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 1210
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 320
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 400
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 350
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 160
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 110
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 80
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 180
                                        },
                                        {
                                            "year": 2021,
                                            "month": 2,
                                            "search_volume": 170
                                        }
                                    ]
                                },
                                "keyword_properties": {
                                    "se_type": "bing",
                                    "core_keyword": "target kids toys",
                                    "keyword_difficulty": null
                                },
                                "serp_info": null
                            },
                            "depth": 1,
                            "related_keywords": [
                                "target holiday catalog 2021",
                                "target toys for kids lego",
                                "target kids toys for boys",
                                "target christmas catalog 2021",
                                "small toys for toddlers",
                                "target toys for boys",
                                "target baby toys for toddlers",
                                "toys at target"
                            ]
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "unique toys for boys",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-03-12 06:30:49 +00:00",
                                    "competition": 0.5,
                                    "cpc": null,
                                    "search_volume": 110,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 2,
                                            "search_volume": 90
                                        },
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 130
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 320
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 320
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 280
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 70
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 30
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 40
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 40
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 40
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 30
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 40
                                        }
                                    ]
                                },
                                "keyword_properties": {
                                    "se_type": "bing",
                                    "core_keyword": null,
                                    "keyword_difficulty": null
                                },
                                "serp_info": null
                            },
                            "depth": 1,
                            "related_keywords": null
                        }
                    ]
                }
            ]
        }
    ]
}

To expand your list even further, you can also leverage the Ranked Keywords endpoint. This endpoint can provide the ranking keywords of any domain you specify. What you should do is copy the domains of your competitors and use them to send consecutive requests to the endpoint.

In case you don’t know who your competitors are, you can use the SERP Competitors endpoint to define them.

1 Call the Ranked Keywords endpoint.

POST https://api.dataforseo.com/v3/dataforseo_labs/bing/ranked_keywords/live

2 Add the target field to the POST body and specify the domain of one of your competitors in it. The domain should be specified without https:// and www.

3 Specify the location parameters by adding the location_name or location_code field to the POST body.

4 Specify the language parameters by adding the language_name or language_code field to the POST body.

You will receive the full list of available locations and languages by making a separate request to the Locations and Languages endpoint.

GET https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages

5 Set a limit on the number of returned keywords by adding the limit field to the POST body.

Default limit value: 100.

Maximum limit value: 1000.

Your POST request should be structured as in the following example:

[
    {
        "target": "fatbraintoys.com",
        "language_name": "English",
        "location_code": 2840,
        "limit": 5
    }
]

The API response will provide you with the ranking keywords of the specified domain, along with their current and historical search volume values, competition levels, and CPCs.

{
    "version": "0.1.20220216",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.2970 sec.",
    "cost": 0.0105,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "03171256-2806-0381-0000-aac4b7dcff0d",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "0.2461 sec.",
            "cost": 0.0105,
            "result_count": 1,
            "path": [
                "v3",
                "dataforseo_labs",
                "bing",
                "ranked_keywords",
                "live"
            ],
            "data": {
                "api": "dataforseo_labs",
                "function": "ranked_keywords",
                "se_type": "bing",
                "target": "fatbraintoys.com",
                "language_name": "English",
                "location_code": 2840,
                "limit": 5
            },
            "result": [
                {
                    "se_type": "bing",
                    "target": "fatbraintoys.com",
                    "location_code": 2840,
                    "language_code": "en",
                    "total_count": 18591,
                    "items_count": 5,
                    "metrics": {
                        "organic": {
                            "pos_1": 198,
                            "pos_2_3": 406,
                            "pos_4_10": 1686,
                            "pos_11_20": 3724,
                            "pos_21_30": 4419,
                            "pos_31_40": 4437,
                            "pos_41_50": 2125,
                            "pos_51_60": 10,
                            "pos_61_70": 16,
                            "pos_71_80": 17,
                            "pos_81_90": 19,
                            "pos_91_100": 10,
                            "etv": 8674.133296461776,
                            "count": 17067,
                            "estimated_paid_traffic_cost": 5066.472385813016,
                            "is_new": 17067,
                            "is_up": 0,
                            "is_down": 0,
                            "is_lost": 0
                        },
                        "paid": {
                            "pos_1": 281,
                            "pos_2_3": 673,
                            "pos_4_10": 525,
                            "pos_11_20": 8,
                            "pos_21_30": 0,
                            "pos_31_40": 0,
                            "pos_41_50": 0,
                            "pos_51_60": 0,
                            "pos_61_70": 0,
                            "pos_71_80": 0,
                            "pos_81_90": 0,
                            "pos_91_100": 0,
                            "etv": 1917.406017895788,
                            "count": 1487,
                            "estimated_paid_traffic_cost": 1034.3954202560708,
                            "is_new": 0,
                            "is_up": 0,
                            "is_down": 0,
                            "is_lost": 0
                        },
                        "featured_snippet": {
                            "pos_1": 31,
                            "pos_2_3": 0,
                            "pos_4_10": 0,
                            "pos_11_20": 0,
                            "pos_21_30": 0,
                            "pos_31_40": 0,
                            "pos_41_50": 0,
                            "pos_51_60": 0,
                            "pos_61_70": 0,
                            "pos_71_80": 0,
                            "pos_81_90": 0,
                            "pos_91_100": 0,
                            "etv": 151.63520050048828,
                            "count": 31,
                            "estimated_paid_traffic_cost": 65.06815832853317,
                            "is_new": 0,
                            "is_up": 0,
                            "is_down": 0,
                            "is_lost": 0
                        },
                        "local_pack": {
                            "pos_1": 3,
                            "pos_2_3": 3,
                            "pos_4_10": 0,
                            "pos_11_20": 0,
                            "pos_21_30": 0,
                            "pos_31_40": 0,
                            "pos_41_50": 0,
                            "pos_51_60": 0,
                            "pos_61_70": 0,
                            "pos_71_80": 0,
                            "pos_81_90": 0,
                            "pos_91_100": 0,
                            "etv": 15.34280002117157,
                            "count": 6,
                            "estimated_paid_traffic_cost": 1.534280002117157,
                            "is_new": 0,
                            "is_up": 0,
                            "is_down": 0,
                            "is_lost": 0
                        }
                    },
                    "metrics_absolute": null,
                    "items": [
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "1 year old boy toys",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-03-02 23:51:43 +00:00",
                                    "competition": 0.8999999761581421,
                                    "cpc": 0.8999999761581421,
                                    "search_volume": 50,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 30
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 50
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 70
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 40
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 120
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 40
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 50
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 40
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 30
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 50
                                        },
                                        {
                                            "year": 2021,
                                            "month": 2,
                                            "search_volume": 50
                                        }
                                    ]
                                },
                                "serp_info": {
                                    "se_type": "bing",
                                    "check_url": "https://www.bing.com/search?q=1%20year%20old%20boy%20toys&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                    "serp_item_types": [
                                        "paid",
                                        "featured_snippet",
                                        "people_also_ask",
                                        "organic",
                                        "images",
                                        "shopping",
                                        "local_pack"
                                    ],
                                    "se_results_count": 749000,
                                    "last_updated_time": "2022-03-09 03:29:06 +00:00",
                                    "previous_updated_time": "2022-01-12 11:28:44 +00:00"
                                }
                            },
                            "ranked_serp_element": {
                                "se_type": "bing",
                                "serp_item": {
                                    "se_type": "bing",
                                    "type": "paid",
                                    "rank_group": 1,
                                    "rank_absolute": 2,
                                    "position": "left",
                                    "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/ul[1]/li[1]",
                                    "title": "Toys That Educate & Entertain | Fat Brain Toys | Top Toys For Kids",
                                    "domain": "www.fatbraintoys.com",
                                    "description": "Ad We Design & Curate World-Class Toys & Games. Toys That Inspire Creativity & Sparkle Curiosity. Shop By Age!",
                                    "breadcrumb": "https://www.fatbraintoys.com",
                                    "url": "https://www.fatbraintoys.com/toys/toys_by_ages/top_picks_1.cfm?source=bing&kwid=%2Btoys%20%2B1%20%2Byear%20%2Bolds&msclkid=20c5d7c639101e8db3a8b5ee3bcf5faf",
                                    "highlighted": [
                                        "Toys"
                                    ],
                                    "extra": null,
                                    "description_rows": null,
                                    "links": null,
                                    "main_domain": "fatbraintoys.com",
                                    "relative_url": "/toys/toys_by_ages/top_picks_1.cfm?source=bing&kwid=%2Btoys%20%2B1%20%2Byear%20%2Bolds&msclkid=20c5d7c639101e8db3a8b5ee3bcf5faf",
                                    "etv": 3.555000066757202,
                                    "estimated_paid_traffic_cost": 3.19950008392334,
                                    "rank_changes": {
                                        "previous_rank_absolute": null,
                                        "is_new": false,
                                        "is_up": false,
                                        "is_down": false
                                    }
                                },
                                "check_url": "https://www.bing.com/search?q=1%20year%20old%20boy%20toys&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                "serp_item_types": [
                                    "paid",
                                    "featured_snippet",
                                    "people_also_ask",
                                    "organic",
                                    "images",
                                    "shopping",
                                    "local_pack"
                                ],
                                "se_results_count": 749000,
                                "keyword_difficulty": 59,
                                "last_updated_time": "2022-03-09 03:29:06 +00:00",
                                "previous_updated_time": "2022-01-12 11:28:44 +00:00"
                            }
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "1 year old educational toys",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-02-15 23:27:43 +00:00",
                                    "competition": 0.5,
                                    "cpc": 0.5,
                                    "search_volume": 20,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 40
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 30
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 2,
                                            "search_volume": 10
                                        }
                                    ]
                                },
                                "serp_info": {
                                    "se_type": "bing",
                                    "check_url": "https://www.bing.com/search?q=1%20year%20old%20educational%20toys&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                    "serp_item_types": [
                                        "paid",
                                        "featured_snippet",
                                        "people_also_ask",
                                        "organic",
                                        "images",
                                        "shopping"
                                    ],
                                    "se_results_count": 31400000,
                                    "last_updated_time": "2022-02-18 20:09:47 +00:00",
                                    "previous_updated_time": "1970-01-01 03:00:00 +00:00"
                                }
                            },
                            "ranked_serp_element": {
                                "se_type": "bing",
                                "serp_item": {
                                    "se_type": "bing",
                                    "type": "paid",
                                    "rank_group": 1,
                                    "rank_absolute": 2,
                                    "position": "left",
                                    "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/ul[1]/li[1]",
                                    "title": "Toys That Educate & Entertain | Fat Brain Toys | Top Toys For Kids",
                                    "domain": "www.fatbraintoys.com",
                                    "description": null,
                                    "breadcrumb": "https://www.fatbraintoys.com",
                                    "url": "https://www.fatbraintoys.com/toys/toys_by_ages/top_picks_1.cfm?source=bing&kwid=%2Btoys%20%2B1%20%2Byear%20%2Bolds&msclkid=c35b166fd24d16eb4a31746032f3f147",
                                    "highlighted": null,
                                    "extra": null,
                                    "description_rows": null,
                                    "links": null,
                                    "main_domain": "fatbraintoys.com",
                                    "relative_url": "/toys/toys_by_ages/top_picks_1.cfm?source=bing&kwid=%2Btoys%20%2B1%20%2Byear%20%2Bolds&msclkid=c35b166fd24d16eb4a31746032f3f147",
                                    "etv": 1.4220000505447388,
                                    "estimated_paid_traffic_cost": 0.7110000252723694,
                                    "rank_changes": {
                                        "previous_rank_absolute": null,
                                        "is_new": false,
                                        "is_up": false,
                                        "is_down": false
                                    }
                                },
                                "check_url": "https://www.bing.com/search?q=1%20year%20old%20educational%20toys&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                "serp_item_types": [
                                    "paid",
                                    "featured_snippet",
                                    "people_also_ask",
                                    "organic",
                                    "images",
                                    "shopping"
                                ],
                                "se_results_count": 31400000,
                                "keyword_difficulty": 57,
                                "last_updated_time": "2022-02-18 20:09:47 +00:00",
                                "previous_updated_time": "1970-01-01 03:00:00 +00:00"
                            }
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "1 year old learning toys",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-02-16 04:27:40 +00:00",
                                    "competition": 0.10000000149011612,
                                    "cpc": 0.10000000149011612,
                                    "search_volume": 20,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 30
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 40
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 30
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 2,
                                            "search_volume": 0
                                        }
                                    ]
                                },
                                "serp_info": {
                                    "se_type": "bing",
                                    "check_url": "https://www.bing.com/search?q=1%20year%20old%20learning%20toys&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                    "serp_item_types": [
                                        "paid",
                                        "featured_snippet",
                                        "people_also_ask",
                                        "organic",
                                        "images",
                                        "shopping",
                                        "video"
                                    ],
                                    "se_results_count": 7560000,
                                    "last_updated_time": "2022-02-18 20:09:03 +00:00",
                                    "previous_updated_time": "1970-01-01 03:00:00 +00:00"
                                }
                            },
                            "ranked_serp_element": {
                                "se_type": "bing",
                                "serp_item": {
                                    "se_type": "bing",
                                    "type": "paid",
                                    "rank_group": 1,
                                    "rank_absolute": 2,
                                    "position": "left",
                                    "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/ul[1]/li[1]",
                                    "title": "Toys That Educate & Entertain | Fat Brain Toys | Top Toys For Kids",
                                    "domain": "www.fatbraintoys.com",
                                    "description": "Ad We Design & Curate World-Class Toys & Games. Toys That Inspire Creativity & Sparkle Curiosity. Shop By Age!",
                                    "breadcrumb": "https://www.fatbraintoys.com",
                                    "url": "https://www.fatbraintoys.com/toys/toys_by_ages/top_picks_1.cfm?source=bing&kwid=%2Btoys%20%2B1%20%2Byear%20%2Bolds&msclkid=26ca5c9fd208134f81df3e9032b5537e",
                                    "highlighted": [
                                        "Toys"
                                    ],
                                    "extra": null,
                                    "description_rows": null,
                                    "links": [
                                        {
                                            "type": "ad_link_element",
                                            "title": "Gifts For 1 Year Olds",
                                            "description": null,
                                            "url": "https://www.fatbraintoys.com/toys/toys_by_ages/top_picks_1.cfm?msclkid=e9c46c90013a16ae4d1b0e9fe1878b78",
                                            "ad_aclk": null
                                        },
                                        {
                                            "type": "ad_link_element",
                                            "title": "Toys For One Year Old",
                                            "description": null,
                                            "url": "http://www.fatbraintoys.com/toys/toys_by_ages/baby_toys.cfm?source=google&kwid=best+toys+for+one+year+old&msclkid=93f9cd22b25816963a06af2d52e5c02b",
                                            "ad_aclk": null
                                        },
                                        {
                                            "type": "ad_link_element",
                                            "title": "Toys For Boys",
                                            "description": null,
                                            "url": "https://www.fatbraintoys.com/toys/toys_by_ages/ages.cfm?source=google&kwid=boy%20age%207%20best%20toys&msclkid=4fe1177949f9186acec47576a94477cd",
                                            "ad_aclk": null
                                        },
                                        {
                                            "type": "ad_link_element",
                                            "title": "Gifts For Boys",
                                            "description": null,
                                            "url": "https://www.fatbraintoys.com/toys/toys_by_ages/ages.cfm?msclkid=9b55c6fd4a4711a210f6a4f2aafa51d1",
                                            "ad_aclk": null
                                        }
                                    ],
                                    "main_domain": "fatbraintoys.com",
                                    "relative_url": "/toys/toys_by_ages/top_picks_1.cfm?source=bing&kwid=%2Btoys%20%2B1%20%2Byear%20%2Bolds&msclkid=26ca5c9fd208134f81df3e9032b5537e",
                                    "etv": 1.4220000505447388,
                                    "estimated_paid_traffic_cost": 0.14219999313354492,
                                    "rank_changes": {
                                        "previous_rank_absolute": null,
                                        "is_new": false,
                                        "is_up": false,
                                        "is_down": false
                                    }
                                },
                                "check_url": "https://www.bing.com/search?q=1%20year%20old%20learning%20toys&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                "serp_item_types": [
                                    "paid",
                                    "featured_snippet",
                                    "people_also_ask",
                                    "organic",
                                    "images",
                                    "shopping",
                                    "video"
                                ],
                                "se_results_count": 7560000,
                                "keyword_difficulty": 52,
                                "last_updated_time": "2022-02-18 20:09:03 +00:00",
                                "previous_updated_time": "1970-01-01 03:00:00 +00:00"
                            }
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "1.00 toys",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-03-04 07:38:10 +00:00",
                                    "competition": 0.5,
                                    "cpc": 0.5,
                                    "search_volume": 20,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 2,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 30
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 30
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 20
                                        }
                                    ]
                                },
                                "serp_info": {
                                    "se_type": "bing",
                                    "check_url": "https://www.bing.com/search?q=1.00%20toys&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                    "serp_item_types": [
                                        "paid",
                                        "people_also_ask",
                                        "organic",
                                        "images",
                                        "local_pack",
                                        "related_searches",
                                        "shopping"
                                    ],
                                    "se_results_count": 5630000,
                                    "last_updated_time": "2022-02-18 20:08:33 +00:00",
                                    "previous_updated_time": "1970-01-01 03:00:00 +00:00"
                                }
                            },
                            "ranked_serp_element": {
                                "se_type": "bing",
                                "serp_item": {
                                    "se_type": "bing",
                                    "type": "paid",
                                    "rank_group": 1,
                                    "rank_absolute": 2,
                                    "position": "left",
                                    "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/ul[1]/li[1]",
                                    "title": "Top Toys For Kids | Fat Brain Toys | Toys That Educate & Entertain",
                                    "domain": "www.fatbraintoys.com",
                                    "description": null,
                                    "breadcrumb": "https://www.fatbraintoys.com",
                                    "url": "https://www.fatbraintoys.com/toys/toys_by_ages/top_picks_1.cfm?source=bing&kwid=%2Btoys%20%2B1%20%2Byear%20%2Bolds&msclkid=32f0fb4d451a1ba6bdf19942a58dee51",
                                    "highlighted": null,
                                    "extra": null,
                                    "description_rows": null,
                                    "links": null,
                                    "main_domain": "fatbraintoys.com",
                                    "relative_url": "/toys/toys_by_ages/top_picks_1.cfm?source=bing&kwid=%2Btoys%20%2B1%20%2Byear%20%2Bolds&msclkid=32f0fb4d451a1ba6bdf19942a58dee51",
                                    "etv": 1.4220000505447388,
                                    "estimated_paid_traffic_cost": 0.7110000252723694,
                                    "rank_changes": {
                                        "previous_rank_absolute": null,
                                        "is_new": false,
                                        "is_up": false,
                                        "is_down": false
                                    }
                                },
                                "check_url": "https://www.bing.com/search?q=1.00%20toys&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                "serp_item_types": [
                                    "paid",
                                    "people_also_ask",
                                    "organic",
                                    "images",
                                    "local_pack",
                                    "related_searches",
                                    "shopping"
                                ],
                                "se_results_count": 5630000,
                                "keyword_difficulty": 43,
                                "last_updated_time": "2022-02-18 20:08:33 +00:00",
                                "previous_updated_time": "1970-01-01 03:00:00 +00:00"
                            }
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "12 year olds",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-02-23 15:08:46 +00:00",
                                    "competition": 0.10000000149011612,
                                    "cpc": 0.10000000149011612,
                                    "search_volume": 170,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 90
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 210
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 100
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 170
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 180
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 130
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 130
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 240
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 180
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 180
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 250
                                        },
                                        {
                                            "year": 2021,
                                            "month": 2,
                                            "search_volume": 150
                                        }
                                    ]
                                },
                                "serp_info": {
                                    "se_type": "bing",
                                    "check_url": "https://www.bing.com/search?q=12%20year%20olds&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                    "serp_item_types": [
                                        "organic"
                                    ],
                                    "se_results_count": 44,
                                    "last_updated_time": "2022-03-06 16:28:05 +00:00",
                                    "previous_updated_time": "2022-01-10 13:55:18 +00:00"
                                }
                            },
                            "ranked_serp_element": {
                                "se_type": "bing",
                                "serp_item": {
                                    "se_type": "bing",
                                    "type": "organic",
                                    "rank_group": 1,
                                    "rank_absolute": 1,
                                    "position": "left",
                                    "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
                                    "domain": "www.fatbraintoys.com",
                                    "title": "Best Toys for 12 Year Olds in 2022 - Gifts Ideas for 12 ...",
                                    "url": "https://www.fatbraintoys.com/toys/toys_by_ages/top_picks_12.cfm",
                                    "breadcrumb": "https://www.fatbraintoys.com/toys/toys_by_ages/top_picks_12.cfm",
                                    "is_image": false,
                                    "is_video": false,
                                    "is_featured_snippet": false,
                                    "is_malicious": false,
                                    "description": "The following toys have been identified by our customers as the top toys for 12 year olds. Rather than relying upon vague manufacturer supplied age recommendations, we ask every customer for whom the end user of the toy will be. Using these responses we’ve been able to build highly accurate age ratings for most of our toys and games.",
                                    "pre_snippet": null,
                                    "extended_snippet": null,
                                    "amp_version": false,
                                    "rating": null,
                                    "highlighted": [
                                        "toys for 12 year olds"
                                    ],
                                    "links": null,
                                    "about_this_result": null,
                                    "main_domain": "fatbraintoys.com",
                                    "relative_url": "/toys/toys_by_ages/top_picks_12.cfm",
                                    "etv": 51.68000030517578,
                                    "estimated_paid_traffic_cost": 5.168000221252441,
                                    "rank_changes": {
                                        "previous_rank_absolute": null,
                                        "is_new": true,
                                        "is_up": false,
                                        "is_down": false
                                    }
                                },
                                "check_url": "https://www.bing.com/search?q=12%20year%20olds&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                "serp_item_types": [
                                    "organic"
                                ],
                                "se_results_count": 44,
                                "keyword_difficulty": 67,
                                "last_updated_time": "2022-03-06 16:28:05 +00:00",
                                "previous_updated_time": "2022-01-10 13:55:18 +00:00"
                            }
                        }
                    ]
                }
            ]
        }
    ]
}

Estimate the competition level associated with the found keyword ideas

Before optimizing a website for a keyword, a savvy SEO expert always considers the competition level associated with it. More specifically, they examine competitors that show up in SERP for that keyword and estimate how much effort and resources will be needed to outrank them.

With DataForSEO’s Keyword Difficulty metric, you can do the above automatically.

Keyword difficulty is our proprietary metric indicating how difficult it is to rank a page in the top 10 organic search results for a certain keyword. It can take values from 1 to 100, where 1 is easy and 100 is extremely hard.

We already described the metric and its use cases in this blog post — check it out to learn more information.

So, once you have a list of keyword ideas, it’s time to analyze how difficult it will be to rank for the keywords. To do that, use the Bulk Keyword Difficulty endpoint.

1 Call the Bulk Keyword Difficulty endpoint.

POST https://api.dataforseo.com/v3/dataforseo_labs/bing/bulk_keyword_difficulty/live

2 Add the keywords field to the POST body and specify the keyword ideas you found. Note that you can add a maximum of 1000 keywords to the keywords array.

3 Specify the location parameters by adding the location_name or location_code field to the POST body.

4 Specify the language parameters by adding the language_name or language_code field to the POST body.

You will receive the full list of available locations and languages by making a separate request to the Locations and Languages endpoint.

GET https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages

Your POST request should be structured as in the following example:

[
    {
        "keywords": [
            "kid toys",
            "toys for kids",
            "educational toys",
            "unique toys for kids"
        ],
        "language_name": "English",
        "location_code": 2840
    }
]

The API response will provide you with the keyword difficulty values of the specified keywords.

{
    "version": "0.1.20220216",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.2915 sec.",
    "cost": 0.0104,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "03171325-2806-0392-0000-b847d2f824cd",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "0.0188 sec.",
            "cost": 0.0104,
            "result_count": 1,
            "path": [
                "v3",
                "dataforseo_labs",
                "bing",
                "bulk_keyword_difficulty",
                "live"
            ],
            "data": {
                "api": "dataforseo_labs",
                "function": "bulk_keyword_difficulty",
                "se_type": "bing",
                "keywords": [
                    "kid toys",
                    "toys for kids",
                    "educational toys",
                    "unique toys for kids"
                ],
                "language_name": "English",
                "location_code": 2840
            },
            "result": [
                {
                    "se_type": "bing",
                    "location_code": 2840,
                    "language_code": "en",
                    "total_count": 4,
                    "items_count": 4,
                    "items": [
                        {
                            "se_type": "bing",
                            "keyword": "educational toys",
                            "keyword_difficulty": 75
                        },
                        {
                            "se_type": "bing",
                            "keyword": "kid toys",
                            "keyword_difficulty": 65
                        },
                        {
                            "se_type": "bing",
                            "keyword": "toys for kids",
                            "keyword_difficulty": 69
                        },
                        {
                            "se_type": "bing",
                            "keyword": "unique toys for kids",
                            "keyword_difficulty": 58
                        }
                    ]
                }
            ]
        }
    ]
}

Now all you have to do is pick the keywords for which you think your website can rank well and create content around them.

Exit mobile version