With the LLM Mentions API, you can surface data on brand mentions that are present in fan-out queries and brand entities of ChatGPT and Google AI Overviews. In this guide, we explain how you can customize requests to do that and what insights you will receive.
What are fan-out queries and brand entities?
➤ Fan-out queries are automatically generated searches related to the main keyword that an LLM can perform to gather more comprehensive context or access up-to-date data. The fan-out queries show how an LLM expands the initial topic to retrieve additional information for a more relevant response.
➤ Brand entities are special entity types in LLM responses that contain structured information about the mentioned brands. These entities allow ChatGPT to more accurately represent brands in its responses, distinguishing them from generic terms.
Both of these features can carry keyword mentions of specific brands, products, or services that an LLM considers relevant to the response. We enabled the endpoints of the LLM Mentions API to retrieve mentions data from fan-out queries and brand entities in a granular and aggregated format.
Fetching mentions data from fan-out queries and brand entities
Customizing requests for retrieving mentions from fan-out queries or brand entities is simple. In the keyword entity of the target array, you should specify the target keyword’s search_scope either with fan_out_queries or brand_entities string.
The search_scope parameter determines which part of the LLM response will be analyzed for keyword mentions. When set to fan_out_queries, the system searches within the fan-out query text. When set to brand_entities, it searches within brand entity data.
Example of a customized target array:
"target": [
{
"keyword": "nike",
"search_scope": [
"fan_out_queries"
]
}
]
1 First, let’s review the respective request and response examples of the LLM Mentions Search endpoint.
Request example:
[
{
"language_name": "English",
"location_code": 2840,
"target": [
{
"keyword": "nike",
"search_scope": [
"fan_out_queries"
]
}
],
"platform": "chat_gpt",
"order_by": [
"ai_search_volume,desc"
],
"limit": 3
}
]
Response example:
{
"version": "0.1.20251208",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1268 sec.",
"cost": 0.103,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "12161451-1535-0634-0000-a66cad0aa142",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0692 sec.",
"cost": 0.103,
"result_count": 1,
"path": [
"v3",
"ai_optimization",
"llm_mentions",
"search",
"live"
],
"data": {
"api": "ai_optimization",
"function": "search",
"language_name": "English",
"location_code": 2840,
"target": [
{
"keyword": "nike",
"search_scope": [
"fan_out_queries"
]
}
],
"platform": "chat_gpt",
"order_by": [
"ai_search_volume,desc"
],
"limit": 3
},
"result": [
{
"total_count": 1776,
"current_offset": 0,
"search_after_token": "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",
"items_count": 3,
"items": [
{
"platform": "chat_gpt",
"location_code": 2840,
"language_code": "en",
"question": "why was nike vaporfly banned?",
"answer": "Good question. Here’s a breakdown of why Nike’s Vaporfly (and related shoes) have been effectively “banned” or restricted — or at least heavily regulated — by World Athletics (the governing body for track & field). It’s a nuanced story. \n\n## ✅ What Vaporfly is / why people got suspicious \n- Vaporfly and similar “super-shoes” use a combination of very light but springy foam and a curved carbon-fibre plate embedded in the sole. That design effectively reduces energy loss with each stride — giving runners improved running economy and **faster times** than with traditional running shoes. [www.theguardian.com](https://www.theguardian.com/sport/2020/jan/31/world-athletics-seal-approval-controversial-nike-vaporfly-shoes-athletics?utm_source=chatgpt.com) \n- Some studies (some funded by Nike) claimed Vaporfly could deliver up to ~4% better running economy, which for marathons can translate into large time gains. [www.theguardian.com](https://www.theguardian.com/sport/2020/jan/31/world-athletics-seal-approval-controversial-nike-vaporfly-shoes-athletics?utm_source=chatgpt.com)[www.forbes.com](https://www.forbes.com/sites/enriquedans/2020/02/06/nike-vaporfly-4-innovation-or-techdoping/?utm_source=chatgpt.com)[www.hmrrc.com](https://www.hmrrc.com/members/pacesetter/2020/april/evaluation-decision-world-athletics-whether-or-not-ban-nike-vapor-fly-racing-shoe-2020?utm_source=chatgpt.com)[www.si.com](https://www.si.com/olympics/2020/01/31/nike-vaporfly-ban-world-athletics-footwear-regulations-olympics?utm_source=chatgpt.com) \n- Because of this, many argued Vaporfly shoes gave an **“unfair advantage”** — akin to a form of “technological doping.” [www.abc.net.au](https://www.abc.net.au/news/2020-01-17/nike-vaporfly-marathon-shoes-should-be-banned-rob-de-castella/11875774?utm_source=chatgpt.com) \n\n## ⚠️ What rule changes triggered the partial “ban” \nIn January 2020, World Athletics revised its footwear rules, specifically to address concerns over these high-tech shoes. The key provisions: [www.hmrrc.com](https://www.hmrrc.com/members/pacesetter/2020/april/evaluation-decision-world-athletics-whether-or-not-ban-nike-vapor-fly-racing-shoe-2020?utm_source=chatgpt.com)\n\n- **Sole thickness limit** — for road-racing shoes, the sole (the “stack height”) must not exceed **40 mm**. [www.espn.in](https://www.espn.in/olympics/story/_/id/28607109/new-athletics-rules-outlaw-nike-record-breaking-shoes?utm_source=chatgpt.com)[www.entsportslawjournal.com](https://www.entsportslawjournal.com/article/doi/10.16997/eslj.257/?utm_source=chatgpt.com) \n- **Plate limitation** — the shoe may contain **no more than one rigid embedded plate or blade** (carbon-fibre or similar) running either full length or part length. [www.hmrrc.com](https://www.hmrrc.com/members/pacesetter/2020/april/evaluation-decision-world-athletics-whether-or-not-ban-nike-vapor-fly-racing-shoe-2020?utm_source=chatgpt.com) \n- **No “prototypes” in competition** — any new shoe must be **available for public retail purchase for at least 4 months** before an athlete can wear it in a sanctioned competition. [www.si.com](https://www.si.com/olympics/2020/01/31/nike-vaporfly-ban-world-athletics-footwear-regulations-olympics?utm_source=chatgpt.com) \n\nThe intent of these rules was to preserve fairness and avoid letting technology — rather than athlete ability — become the deciding factor in races. [www.entsportslawjournal.com](https://www.entsportslawjournal.com/article/doi/10.16997/eslj.257/?utm_source=chatgpt.com)\n\n## 🥇 What got banned and what is still allowed \n- The **earlier prototypes** of Nike’s super-shoes — those with multiple carbon plates and ultra-thick soles — **were banned** from elite competitions. That includes the one used by Eliud Kipchoge when he ran the 1:59:40 unofficial sub-2-hour marathon. [www.independent.co.uk](https://www.independent.co.uk/sport/olympics/athletics/nike-vaporfly-alphafly-world-althetics-rules-ban-sole-olympics-games-tokyo-2020-a9311641.html?utm_source=chatgpt.com) \n- But more recent/retail versions — including Vaporfly and Vaporfly Next% — that meet the new specifications (≤ 40 mm sole, one plate, publicly available) **remain legal** for competition. [www.si.com](https://www.si.com/olympics/2020/01/31/nike-vaporfly-ban-world-athletics-footwear-regulations-olympics?utm_source=chatgpt.com) \n- The rule change also places an “indefinite moratorium” on further advances (e.g. making even thicker-soled shoes or multi-plate designs) until more research is done — effectively freezing the “arms race” in shoe tech for now. [www.theguardian.com](https://www.theguardian.com/sport/2020/jan/31/world-athletics-seal-approval-controversial-nike-vaporfly-shoes-athletics?utm_source=chatgpt.com)\n\n## 🧠 Why the controversy — and why some wanted a full ban \n- Critics argue that such shoes give a **mechanical/technological advantage** that overshadows athletic ability — similar to doping, but with gear — which undermines fair competition. [www.abc.net.au](https://www.abc.net.au/news/2020-01-17/nike-vaporfly-marathon-shoes-should-be-banned-rob-de-castella/11875774?utm_source=chatgpt.com) \n- Because these shoes were initially available only to top-tier athletes (or in prototype form), it created an **uneven playing field** — not all competitors had access. [www.hmrrc.com](https://www.hmrrc.com/members/pacesetter/2020/april/evaluation-decision-world-athletics-whether-or-not-ban-nike-vapor-fly-racing-shoe-2020?utm_source=chatgpt.com) \n- Some believe rapid record-breaking aided by these shoes — particularly repeat record‐shattering runs in marathons — erodes historical comparability and fairness across eras. [www.theguardian.com](https://www.theguardian.com/sport/2020/jan/31/world-athletics-seal-approval-controversial-nike-vaporfly-shoes-athletics?utm_source=chatgpt.com) \n\n## ✅ Why Vaporfly itself *was not fully banned* \n- When assessed, current Vaporfly models met the revised rules’ technical specs (sole height, plate count, public retail availability). So World Athletics cleared them for competition. [www.si.com](https://www.si.com/olympics/2020/01/31/nike-vaporfly-ban-world-athletics-footwear-regulations-olympics?utm_source=chatgpt.com)[www.cbsnews.com](https://www.cbsnews.com/news/nike-vaporfly-running-sneaker-not-banned-olympics/?utm_source=chatgpt.com) \n- The governing body seems to treat these shoes as legitimate “evolution” of footwear rather than outright cheating — as long as they conform to transparent, universal standards. [www.theguardian.com](https://www.theguardian.com/sport/2020/jan/31/world-athletics-seal-approval-controversial-nike-vaporfly-shoes-athletics?utm_source=chatgpt.com) \n- The rule change was meant to strike a balance — allowing innovation but preventing runaway technological arms races and ensuring fair access. [www.espn.in](https://www.espn.in/olympics/story/_/id/28607109/new-athletics-rules-outlaw-nike-record-breaking-shoes?utm_source=chatgpt.com)[www.entsportslawjournal.com](https://www.entsportslawjournal.com/article/doi/10.16997/eslj.257/?utm_source=chatgpt.com) \n\n---\n\nIf you like — I can pull up a **timeline** of the major rule-changes around Vaporfly / super-shoes (what got banned when, which models remain legal, etc.). \n",
"sources": [
{
"snippet": null,
"source_name": "The Guardian",
"thumbnail": null,
"markdown": null,
"position": 1,
"title": "World Athletics gives seal of approval for controversial Nike Vaporfly shoes | Athletics | The Guardian",
"domain": "www.theguardian.com",
"url": "https://www.theguardian.com/sport/2020/jan/31/world-athletics-seal-approval-controversial-nike-vaporfly-shoes-athletics?utm_source=chatgpt.com",
"publication_date": null
},
{
"snippet": null,
"source_name": "Forbes",
"thumbnail": null,
"markdown": null,
"position": 2,
"title": "Nike Vaporfly 4%: Innovation… Or Tech Doping?",
"domain": "www.forbes.com",
"url": "https://www.forbes.com/sites/enriquedans/2020/02/06/nike-vaporfly-4-innovation-or-techdoping/?utm_source=chatgpt.com",
"publication_date": null
},
{
"snippet": null,
"source_name": "hmrrc.com",
"thumbnail": null,
"markdown": null,
"position": 3,
"title": "An Evaluation of the Decision by World Athletics on Whether or Not to Ban the Nike Vapor Fly Racing Shoe in 2020 :: Hudson-Mohawk Road Runners Club",
"domain": "www.hmrrc.com",
"url": "https://www.hmrrc.com/members/pacesetter/2020/april/evaluation-decision-world-athletics-whether-or-not-ban-nike-vapor-fly-racing-shoe-2020?utm_source=chatgpt.com",
"publication_date": null
},
{
"snippet": null,
"source_name": "SI",
"thumbnail": null,
"markdown": null,
"position": 4,
"title": "Nike VaporFly ban avoided as World Athletics imposes new rules - Sports Illustrated",
"domain": "www.si.com",
"url": "https://www.si.com/olympics/2020/01/31/nike-vaporfly-ban-world-athletics-footwear-regulations-olympics?utm_source=chatgpt.com",
"publication_date": "2020-01-31 14:27:37 +00:00"
},
{
"snippet": null,
"source_name": "ABC",
"thumbnail": null,
"markdown": null,
"position": 5,
"title": "Nike's high-tech, record-breaking Vaporfly marathon shoes should be banned, Rob de Castella says - ABC News",
"domain": "www.abc.net.au",
"url": "https://www.abc.net.au/news/2020-01-17/nike-vaporfly-marathon-shoes-should-be-banned-rob-de-castella/11875774?utm_source=chatgpt.com",
"publication_date": "2020-01-16 21:54:42 +00:00"
},
{
"snippet": null,
"source_name": "ESPN",
"thumbnail": null,
"markdown": null,
"position": 6,
"title": "New athletics rules outlaw Nike's record-breaking shoes - ESPN",
"domain": "www.espn.in",
"url": "https://www.espn.in/olympics/story/_/id/28607109/new-athletics-rules-outlaw-nike-record-breaking-shoes?utm_source=chatgpt.com",
"publication_date": "2020-01-31 13:55:00 +00:00"
},
{
"snippet": null,
"source_name": "entsportslawjournal.com",
"thumbnail": null,
"markdown": null,
"position": 7,
"title": "An Evaluation of the Decision by World Athletics on Whether or Not to Ban the Nike Vapor Fly Racing Shoe in 2020 | Entertainment and Sports Law Journal",
"domain": "www.entsportslawjournal.com",
"url": "https://www.entsportslawjournal.com/article/doi/10.16997/eslj.257/?utm_source=chatgpt.com",
"publication_date": null
},
{
"snippet": null,
"source_name": "The Independent",
"thumbnail": null,
"markdown": null,
"position": 8,
"title": "Nike Vaporflys allowed in Tokyo Olympics – but Alphaflys banned | The Independent | The Independent",
"domain": "www.independent.co.uk",
"url": "https://www.independent.co.uk/sport/olympics/athletics/nike-vaporfly-alphafly-world-althetics-rules-ban-sole-olympics-games-tokyo-2020-a9311641.html?utm_source=chatgpt.com",
"publication_date": null
},
{
"snippet": null,
"source_name": "CBS News",
"thumbnail": null,
"markdown": null,
"position": 9,
"title": "Controversial Nike Vaporfly running shoe cleared for use at Olympics - CBS News",
"domain": "www.cbsnews.com",
"url": "https://www.cbsnews.com/news/nike-vaporfly-running-sneaker-not-banned-olympics/?utm_source=chatgpt.com",
"publication_date": null
},
{
"snippet": null,
"source_name": null,
"thumbnail": "https://images.openai.com/static-rsc-1/Fds-nFxX_lcxC9Nq1WIS4p6LwAScv8Dqens54yffjMXJ6BCN7QdvpIFGycQnYRsWql-Je21s2JWw1K8asJADPt3AaExB9yKFyH16PFzl5DhQ3yAG_HAW7-rmGtybR1aw6RhpWEhy_5NFbPt_4yky6SR7M1RAw5EBDFbCjAEw2VGUd-Ff_zgzRI57eONYOYsRos9IEjWVtR4IXi28C9uWfIYWalLSwbMLJDYs0AehL-2y-Hzex8YtfHkCJtK6potuvhb18th2vrEJi0TDJaK6zl78H6Q-FDQuaMK5zsoofserhGJOFVxKxrqycEGSMtkAeqh534D5C4jVO8Msu9sS8UahM-qbWvJ4_SK6_qMV7-dteussStbuB3lb_WSL82hD",
"markdown": null,
"position": 10,
"title": "Nike prototype Vaporfly shoe banned but current version going to Olympics",
"domain": "www.reuters.com",
"url": "https://www.reuters.com/article/sports/nike-prototype-vaporfly-shoe-banned-but-current-version-going-to-olympics-idUSKBN1ZU25S/?utm_source=chatgpt.com",
"publication_date": "2020-02-01 17:16:12 +00:00"
},
{
"snippet": null,
"source_name": null,
"thumbnail": "https://images.openai.com/static-rsc-1/PucytctVde_iiArKiKRnfKFwlwcE--d8bwVglxjdzoSihctoml039OZb17kuzx9keRsLLUbSJ57KP3evMtT4lsaAMcZLwYjIFOJ8JkXWMJkvbwQ-Fry0KI6J75CyOUO75Blm2QN7DLYRoGLYBjzIVDkDiC7W5ARBnMBz7_ObSzM",
"markdown": null,
"position": 11,
"title": "How the Nike Vaporfly War Was Lost",
"domain": "www.outsideonline.com",
"url": "https://www.outsideonline.com/health/nike-vaporfly-controversy/?utm_source=chatgpt.com",
"publication_date": "2020-03-01 17:16:12 +00:00"
},
{
"snippet": null,
"source_name": null,
"thumbnail": null,
"markdown": null,
"position": 12,
"title": "Technological doping: The science of why Nike Alphaflys were banned from the Tokyo Olympics - BBC Science Focus Magazine",
"domain": "www.sciencefocus.com",
"url": "https://www.sciencefocus.com/the-human-body/nike-alphafly-banned-technological-doping?utm_source=chatgpt.com",
"publication_date": "2021-09-04 12:00:00 +00:00"
},
{
"snippet": null,
"source_name": null,
"thumbnail": null,
"markdown": null,
"position": 13,
"title": "Nike Vaporfly shoe controversy sparks World Athletics to introduce new rules ahead of Tokyo 2020 Olympics - ABC News",
"domain": "www.abc.net.au",
"url": "https://www.abc.net.au/news/2020-02-01/world-athletics-tightens-regulations-around-running-shoes/11916716?utm_source=chatgpt.com",
"publication_date": "2020-01-31 21:41:53 +00:00"
},
{
"snippet": null,
"source_name": null,
"thumbnail": null,
"markdown": null,
"position": 14,
"title": "New athletics rules outlaw Nike's record-breaking shoes - ESPN",
"domain": "www.espn.com",
"url": "https://www.espn.com/olympics/story/_/id/28607109/new-athletics-rules-outlaw-nike-record-breaking-shoes?utm_source=chatgpt.com",
"publication_date": "2020-01-31 13:55:00 +00:00"
}
],
"search_results": [
{
"description": "New perk: Easily find new routes and hidden gems, upcoming running events, and more near you. Your weekly Local Running Newsletter has...",
"breadcrumb": "outsideonline.com",
"position": 1,
"title": "New Rules on Vaporfly-type Shoes Bans Prototypes and Limits Heights",
"domain": "run.outsideonline.com",
"url": "https://run.outsideonline.com/gear/road-shoes/new-rules-on-vaporfly-type-shoes-bans-prototypes-and-limits-heights/?utm_source=chatgpt.com",
"publication_date": null
},
{
"description": "Super shoes have surged in popularity, helping everyone from world-class elites to recreational runners level up their personal best times.",
"breadcrumb": "run247.com",
"position": 2,
"title": "Best marathon shoes for race day – Our pick of the top World Athletics-legal super shoes",
"domain": "run247.com",
"url": "https://run247.com/running-training/marathon-training-gear/best-marathon-shoes-race-day-super-shoes-world-athletics-legal-stack-height?utm_source=chatgpt.com",
"publication_date": null
},
{
"description": "After helping smash marathon records, Nike's controversial sneaker can still be used by athletes in Tokyo Games.",
"breadcrumb": "wsj.com",
"position": 3,
"title": "Nike Vaporfly Shoes Won’t Be Banned From Olympics",
"domain": "www.wsj.com",
"url": "https://www.wsj.com/articles/nikes-controversial-vaporfly-shoe-cleared-for-use-at-tokyo-olympics-11580484025?gaa_at=eafs&gaa_n=AWEtsqfBLBRgGo9d0WAhI8vPV5H_xTN-aqHtYsYE4GIT_KgCc27UGTABOKGP&gaa_sig=nNQa62PN52eIbd1cDqZKcraVd2c8TAMdrKPVi9zWQWQOWt8RKiSeLg3Sfg_lSl3VQoYLacUm7l1-Mai9X-CShQ%3D%3D&gaa_ts=692ded00&utm_source=chatgpt.com",
"publication_date": null
},
{
"description": "Pro athletes will not be able to compete in prototype shoes after April 30, and other regulations impose limits on new shoe technology.",
"breadcrumb": "runnersworld.com",
"position": 4,
"title": "Nike Vaporfly Shoes Avoid Complete Ban By World Athletics",
"domain": "www.runnersworld.com",
"url": "https://www.runnersworld.com/news/a30721631/nike-vaporfly-ban/?utm_source=chatgpt.com",
"publication_date": null
},
{
"description": "World Athletics announced new shoe regulations last week, but how will these running shoe rules apply to triathletes? Here's what you need...",
"breadcrumb": "triathlete.com",
"position": 5,
"title": "What Triathletes Need to Know About the New Rules Governing Nike’s Speedy Shoes",
"domain": "www.triathlete.com",
"url": "https://www.triathlete.com/gear/run/what-triathletes-need-to-know-about-the-new-rules-governing-nikes-speedy-shoes/?utm_source=chatgpt.com",
"publication_date": null
},
{
"description": "Hi-tech running shoes have sent world records tumbling and sparked debate. Do they herald the end of the level playing field, or are they the saviour of long-...",
"breadcrumb": "theguardian.com",
"position": 6,
"title": "‘Why wouldn’t you, if you can run faster?’: the unstoppable rise of the carbon-fibre super shoe",
"domain": "www.theguardian.com",
"url": "https://www.theguardian.com/sport/2024/apr/07/carbon-fibre-super-shoe-running-marathon-vaporfly-adziero-tracksmith?utm_source=chatgpt.com",
"publication_date": null
},
{
"description": "The Nike Vaporflys will be allowed by World Athletics but no fresh shoe technologies will be permitted until after Tokyo 2020.",
"breadcrumb": "theguardian.com",
"position": 7,
"title": "Controversial Nike Vaporflys to escape ban but running shoe rules will tighten",
"domain": "www.theguardian.com",
"url": "https://www.theguardian.com/sport/2020/jan/28/controversial-nike-vaporflys-escape-ban?utm_source=chatgpt.com",
"publication_date": null
},
{
"description": "Blasting personal bests is a walk in the park when you're wearing super shoes, discovered runner Guy Walters when he donned a pair of £200...",
"breadcrumb": "independent.co.uk",
"position": 8,
"title": "Running on plenty: I love my ‘super shoes’ but here’s why they should be banned",
"domain": "www.independent.co.uk",
"url": "https://www.independent.co.uk/sport/general/athletics/adidas-super-shoes-tigist-assefa-berlin-marathon-b2418176.html?utm_source=chatgpt.com",
"publication_date": null
},
{
"description": "In 2019, 31 out of 36 major marathon podiums were claimed by athletes who'd worn Nike Vaporfly running shoes. The shoes have not been banned...",
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"answer": "No — Saucony is **not** owned by Nike. Saucony is owned by a different company: Wolverine World Wide. [en.wikipedia.org](https://en.wikipedia.org/wiki/Saucony?utm_source=chatgpt.com)\n\nIf you like, I can also show you a list of major running-shoe brands and who owns them (Nike, Saucony, etc), to help keep track.",
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"description": "Who makes Saucony? It’s a question that sneaker enthusiasts and athletes alike have pondered. Well, my friend, you’re in luck because I’ve got the answer for you. Saucony, the popular athletic shoe br...",
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"description": "From their humble beginnings to their cutting-edge designs, we’ll uncover the secrets behind Saucony’s success. So lace up your shoes, because this is going to be one exhilarating run through the hist...",
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"description": "Pronounced saw-kah-nee, Saucony was founded in Kutztown, Pennslyvania in 1898. The American athletic shoe manufacture gets its name from Saucony Creek. 12 years later in 1910, a Russian immigrant name...",
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"description": "This makes Saucony shoes a favorite among runners and anyone who spends much time on their feet. SUSTAINABILITY: Saucony’s commitment to sustainability is also why their shoes are popular. The compa...",
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},
{
"description": "WHO OWNS SAUCONY SHOES? Saucony is currently owned by Wolverine World Wide Inc. In 2012, Wolverine World Wide Inc bought the Performance Lifestyle group of Collective brands. These footwear brands...",
"breadcrumb": "brandcritica.com",
"position": 10,
"title": "Where Are Saucony Shoes Made? Are These Good?",
"domain": "brandcritica.com",
"url": "https://brandcritica.com/where-are-saucony-shoes-made/?utm_source=chatgpt.com",
"publication_date": null
},
{
"description": "FOUNDATION MEMBER – SAUCONY Saucony is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRR...",
"breadcrumb": "runningindustryalliance.com",
"position": 11,
"title": "Saucony | Running Industry Alliance",
"domain": "www.runningindustryalliance.com",
"url": "https://www.runningindustryalliance.com/saucony/?utm_source=chatgpt.com",
"publication_date": null
},
{
"description": "SAUCONY INC. views updated May 11 2018 SAUCONY INC. 191 Spring Street Lexington, Massachusetts 02420 U.S.A. Telephone: (617) 824-6000 Fax: (617) 824-6549 Web site: http://www.saucony.com Public Co...",
"breadcrumb": "encyclopedia.com",
"position": 12,
"title": "Saucony Inc | Encyclopedia.com",
"domain": "www.encyclopedia.com",
"url": "https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/saucony-inc?utm_source=chatgpt.com",
"publication_date": null
},
{
"description": "Saucony is a well-known brand of athletic footwear and apparel. It was established in 1898. Wolverine World Wide owns Saucony. The brand offers a range of products, including athletic shoes, clothing,...",
"breadcrumb": "decentfoot.com",
"position": 13,
"title": "Who Owns Saucony Shoes? Explore The Heritage And Story Behind The Brand [Updated:November 2025]",
"domain": "decentfoot.com",
"url": "https://decentfoot.com/what-company-owns-saucony-shoes/?utm_source=chatgpt.com",
"publication_date": null
},
{
"description": "BROOKS Brooks Dan Sheridan, CEO The executive, whose career at Brooks began in August 1998, assumed the CEO role in March 2024, as longtime leader Jim Weber announced his retirement. Brooks wrapped...",
"breadcrumb": "yahoo.com",
"position": 14,
"title": "Sneaker Innovators 2025: Designers, Executives & Brands to Watch",
"domain": "sg.style.yahoo.com",
"url": "https://sg.style.yahoo.com/sneaker-innovators-2025-designers-executives-134952805.html?utm_source=chatgpt.com",
"publication_date": null
}
],
"ai_search_volume": 1696,
"monthly_searches": [
{
"year": 2025,
"month": 11,
"search_volume": 1696
},
{
"year": 2025,
"month": 10,
"search_volume": 1706
},
{
"year": 2025,
"month": 9,
"search_volume": 1455
},
{
"year": 2025,
"month": 8,
"search_volume": 1378
},
{
"year": 2025,
"month": 7,
"search_volume": 1217
},
{
"year": 2025,
"month": 6,
"search_volume": 1131
},
{
"year": 2025,
"month": 5,
"search_volume": 1037
},
{
"year": 2025,
"month": 4,
"search_volume": 1131
},
{
"year": 2025,
"month": 3,
"search_volume": 1447
},
{
"year": 2025,
"month": 2,
"search_volume": 1403
},
{
"year": 2025,
"month": 1,
"search_volume": 1174
},
{
"year": 2024,
"month": 12,
"search_volume": 642
}
],
"first_response_at": "2025-10-29 11:04:27 +00:00",
"last_response_at": "2025-12-01 18:21:13 +00:00",
"brand_entities": [
{
"position": 1,
"title": "Saucony",
"category": "brand"
},
{
"position": 2,
"title": "Nike",
"category": "brand"
},
{
"position": 3,
"title": "Wolverine World Wide",
"category": "organization"
}
],
"fan_out_queries": [
"Is Saucony owned by Nike who owns Saucony running shoe brand",
"Saucony current owner brand ownership who owns Saucony Corporation and is it owned by Nike or another company"
]
}
]
}
]
}
]
}
The API response contains complete LLM answers, where the brand “Nike” was mentioned within fan-out queries and sorted by AI search volume value in descending order. You can explore fan-out queries in a separate fan_out_queries array in the response.
The data on mentions within brand entities is located in the brand_entities array of the response. This array comes with the following fields:
positionfield displaying the position of the brand mention in the response;titlefield with the brand name;categoryfield with the category assigned to the brand.
2 In the Aggregated Metrics, Cross Aggregated Metrics, Top Domains, and Top Pages endpoints, the mention data from fan-out queries and brand entities comes in an aggregated format. Let’s see it on an example of the Aggregated Metrics endpoint’s request and response.
Request example:
[
{
"target": [
{
"keyword": "renault",
"search_scope": [
"brand_entities"
]
},
{
"keyword": "audi",
"search_scope": [
"brand_entities"
]
}
]
}
]
Response example:
{
"version": "0.1.20251208",
"status_code": 20000,
"status_message": "Ok.",
"time": "1.7862 sec.",
"cost": 0.101,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "12161648-1535-0635-0000-87a6d5583c8c",
"status_code": 20000,
"status_message": "Ok.",
"time": "1.7311 sec.",
"cost": 0.101,
"result_count": 1,
"path": [
"v3",
"ai_optimization",
"llm_mentions",
"aggregated_metrics",
"live"
],
"data": {
"api": "ai_optimization",
"function": "aggregated_metrics",
"target": [
{
"keyword": "renault",
"search_scope": [
"brand_entities"
]
},
{
"keyword": "audi",
"search_scope": [
"brand_entities"
]
}
]
},
"result": [
{
"total": {
"location": [
{
"type": "group_element",
"key": "2840",
"mentions": 3,
"ai_search_volume": 113,
"impressions": 339
}
],
"language": [
{
"type": "group_element",
"key": "en",
"mentions": 3,
"ai_search_volume": 113,
"impressions": 339
}
],
"platform": [
{
"type": "group_element",
"key": "chat_gpt",
"mentions": 3,
"ai_search_volume": 113,
"impressions": 339
}
],
"sources_domain": [
{
"type": "group_element",
"key": "en.wikipedia.org",
"mentions": 2,
"ai_search_volume": 51,
"impressions": 102
},
{
"type": "group_element",
"key": "cars.truckstrend.com",
"mentions": 1,
"ai_search_volume": 35,
"impressions": 35
},
{
"type": "group_element",
"key": "alphabetical-lists.com",
"mentions": 1,
"ai_search_volume": 62,
"impressions": 62
},
{
"type": "group_element",
"key": "companydata.com",
"mentions": 1,
"ai_search_volume": 62,
"impressions": 62
},
{
"type": "group_element",
"key": "hiconsumption.com",
"mentions": 1,
"ai_search_volume": 16,
"impressions": 16
},
{
"type": "group_element",
"key": "www.grixme.com",
"mentions": 1,
"ai_search_volume": 16,
"impressions": 16
},
{
"type": "group_element",
"key": "www.hotcars.com",
"mentions": 1,
"ai_search_volume": 16,
"impressions": 16
},
{
"type": "group_element",
"key": "www.motoringresearch.com",
"mentions": 1,
"ai_search_volume": 16,
"impressions": 16
},
{
"type": "group_element",
"key": "www.rallystar.net",
"mentions": 1,
"ai_search_volume": 16,
"impressions": 16
},
{
"type": "group_element",
"key": "www.snaplap.net",
"mentions": 1,
"ai_search_volume": 16,
"impressions": 16
}
],
"search_results_domain": [
{
"type": "group_element",
"key": "cars.truckstrend.com",
"mentions": 2,
"ai_search_volume": 97,
"impressions": 194
},
{
"type": "group_element",
"key": "www.sohoify.com",
"mentions": 1,
"ai_search_volume": 62,
"impressions": 62
},
{
"type": "group_element",
"key": "askmethings.com",
"mentions": 2,
"ai_search_volume": 97,
"impressions": 194
},
{
"type": "group_element",
"key": "theroundtable.com.ng",
"mentions": 2,
"ai_search_volume": 97,
"impressions": 194
},
{
"type": "group_element",
"key": "www.carbrands.org",
"mentions": 2,
"ai_search_volume": 97,
"impressions": 194
},
{
"type": "group_element",
"key": "www.wsupercars.com",
"mentions": 2,
"ai_search_volume": 97,
"impressions": 194
},
{
"type": "group_element",
"key": "automotiveseating.com",
"mentions": 1,
"ai_search_volume": 35,
"impressions": 35
},
{
"type": "group_element",
"key": "az.vov.az",
"mentions": 1,
"ai_search_volume": 35,
"impressions": 35
},
{
"type": "group_element",
"key": "bkallied.in",
"mentions": 1,
"ai_search_volume": 35,
"impressions": 35
},
{
"type": "group_element",
"key": "brilliantmaps.com",
"mentions": 1,
"ai_search_volume": 35,
"impressions": 35
}
],
"brand_entities_title": [
{
"type": "group_element",
"key": "Alfa Romeo",
"mentions": 2,
"ai_search_volume": 97,
"impressions": 194
},
{
"type": "group_element",
"key": "Audi",
"mentions": 2,
"ai_search_volume": 97,
"impressions": 194
},
{
"type": "group_element",
"key": "BMW",
"mentions": 2,
"ai_search_volume": 97,
"impressions": 194
},
{
"type": "group_element",
"key": "Cadillac",
"mentions": 2,
"ai_search_volume": 97,
"impressions": 194
},
{
"type": "group_element",
"key": "Chevrolet",
"mentions": 2,
"ai_search_volume": 97,
"impressions": 194
},
{
"type": "group_element",
"key": "Citroën",
"mentions": 2,
"ai_search_volume": 97,
"impressions": 194
},
{
"type": "group_element",
"key": "Ferrari",
"mentions": 2,
"ai_search_volume": 97,
"impressions": 194
},
{
"type": "group_element",
"key": "Fiat",
"mentions": 2,
"ai_search_volume": 97,
"impressions": 194
},
{
"type": "group_element",
"key": "Ford",
"mentions": 2,
"ai_search_volume": 97,
"impressions": 194
},
{
"type": "group_element",
"key": "Honda",
"mentions": 2,
"ai_search_volume": 97,
"impressions": 194
}
],
"brand_entities_category": [
{
"type": "group_element",
"key": "brand",
"mentions": 2,
"ai_search_volume": 97,
"impressions": 194
},
{
"type": "group_element",
"key": "car",
"mentions": 1,
"ai_search_volume": 16,
"impressions": 16
},
{
"type": "group_element",
"key": "sports_league",
"mentions": 1,
"ai_search_volume": 16,
"impressions": 16
}
]
},
"items": null
}
]
}
]
}
In the result array of the response, locate the brand_entities_title and brand_entities_category arrays. These arrays contain data on brand entity titles and categories found in LLM responses and relevant to target queries.
The brand_entities_title and brand_entities_category arrays consist of objects with the following identical fields:
key– brand entity title or category name;mentions– total count of mentions for entity title or category;ai_search_volume– current AI search volume rate;impressions– current impressions rate.
To get more details on how to analyze data and customize requests in the LLM Mentions API, check this Help Center article.
How can you use the new data?
Mentions data from fan-out queries and brand mentions are beneficial for improving AI search optimization workflows and tools. Here is how:
➤ You can explore in which types of LLM responses your brand appears as a brand entity or as a part of fan-out queries, and in which context. Besides, you can analyze competitors’ brands that appear alongside your brand in responses.
➤ By utilizing Aggregated Metrics and Cross Aggregated Metrics endpoints, you can enhance your tool with dashboards that compare the popularity of different brands in responses. For example, these dashboards can display the AI share of voice of the brands and categories relevant to them.
➤ You can explore new keyword ideas and AI search optimization opportunities to make your company mentioned as a relevant brand in LLM responses.
Ready to enhance your solutions with new mentions data? Check out the LLM Mentions documentation for detailed examples and make your first request.