{"id":248,"date":"2026-02-27T10:06:39","date_gmt":"2026-02-27T10:06:39","guid":{"rendered":"https:\/\/dataforseo.com\/templates\/?p=248"},"modified":"2026-03-12T06:44:47","modified_gmt":"2026-03-12T06:44:47","slug":"get-business-data-for-hubspot-leads-with-dataforseo-make","status":"publish","type":"post","link":"https:\/\/dataforseo.com\/templates\/get-business-data-for-hubspot-leads-with-dataforseo-make\/","title":{"rendered":"Get Business Data for Hubspot leads with DataForSEO + Make"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"361\" src=\"https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-6-1024x361.png\" alt=\"\" class=\"wp-image-249\" srcset=\"https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-6-1024x361.png 1024w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-6-300x106.png 300w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-6-768x271.png 768w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-6-1536x542.png 1536w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-6.png 1559w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quick overview<\/h3>\n\n\n\n<p>This Make.com template automatically enriches your HubSpot contacts with detailed business information by connecting to the DataForSEO Business Data API. Rather than manually researching company details, this workflow gathers enriched data such as business description, industry categories, ratings, address, and contact information &#8211; and updates your HubSpot contact records seamlessly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who it\u2019s built for<\/h3>\n\n\n\n<p>This template is ideal for marketing teams, sales professionals, CRM administrators, and agencies using HubSpot who want to gain deeper insights into their contacts\u2019 businesses. It helps improve segmentation, personalize outreach, and enhance targeting in campaigns and sales activities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Workflow breakdown<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The scenario triggers when a new contact is created or updated in HubSpot.<\/li>\n\n\n\n<li>It retrieves existing contact details, including company name or domain.<\/li>\n\n\n\n<li>The workflow calls the DataForSEO Business Data API using those details.<\/li>\n\n\n\n<li>Relevant business information (e.g., overview, industry categories, ratings, address, and phone details) is extracted.<\/li>\n\n\n\n<li>The enriched data is written back into the corresponding HubSpot contact properties.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What you get<\/h3>\n\n\n\n<p>You get enhanced HubSpot contact profiles with accurate, up-to-date business data pulled directly from the DataForSEO Business Data API. This includes structured company insights such as detailed descriptions, industry classifications, ratings, address components, and contact details, all without manual lookups. These richer profiles support better segmentation, personalization, and more effective marketing and sales engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What you need to get started<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>DataForSEO account and API credentials (<a href=\"https:\/\/app.dataforseo.com\/api-access\">your API login and password<\/a>).<\/li>\n\n\n\n<li>A HubSpot account with appropriate permissions to update contact properties<\/li>\n\n\n\n<li>A Make.com account with connected HubSpot and DataForSEO integrations<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Setup Guide for First Use<\/h3>\n\n\n\n<p>Before using the template, you simply need to create custom fields in HubSpot for the website domain and for storing the Business Data.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to <strong>Settings <\/strong>> <strong>Data Management<\/strong> > <strong>Contacts <\/strong>and click <strong>Manage Contact Properties<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"446\" src=\"https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-14-1024x446.png\" alt=\"\" class=\"wp-image-294\" srcset=\"https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-14-1024x446.png 1024w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-14-300x131.png 300w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-14-768x335.png 768w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-14-1536x669.png 1536w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-14.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Click the <strong>Create property<\/strong> button.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"458\" src=\"https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-15-1024x458.png\" alt=\"\" class=\"wp-image-295\" srcset=\"https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-15-1024x458.png 1024w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-15-300x134.png 300w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-15-768x343.png 768w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-15-1536x686.png 1536w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-15.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>In the <strong>Details <\/strong>tab, enter a name in the <strong>Property label <\/strong>field, then select the group where the property will be located in the <strong>Group <\/strong>field.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"436\" src=\"https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-12-1024x436.png\" alt=\"\" class=\"wp-image-292\" srcset=\"https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-12-1024x436.png 1024w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-12-300x128.png 300w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-12-768x327.png 768w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-12-1536x655.png 1536w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-12.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Go to the <strong>Field type<\/strong> tab and choose <strong>Single-line text<\/strong> under <strong>Field type<\/strong>.\u00a0<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"381\" src=\"https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-11-1024x381.png\" alt=\"\" class=\"wp-image-291\" srcset=\"https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-11-1024x381.png 1024w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-11-300x112.png 300w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-11-768x286.png 768w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-11-1536x571.png 1536w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-11.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Leave the fields in other tabs as they are or modify them as needed, then click <strong>Create<\/strong>.<\/li>\n<\/ol>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>Similarly, create other fields for storing Business Data:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Description <\/strong>with type <strong>Multi-line text<\/strong><\/li>\n\n\n\n<li><strong>Main Category<\/strong> with type <strong>Single-line text<\/strong><\/li>\n\n\n\n<li><strong>Additional Categories<\/strong> with type <strong>Multi-line text<\/strong><\/li>\n\n\n\n<li><strong>Address <\/strong>with type <strong>Single-line text<\/strong><\/li>\n\n\n\n<li><strong>Rating on Google<\/strong> with type <strong>Number (Formatted number)<\/strong><\/li>\n\n\n\n<li><strong>Price Level<\/strong> with type <strong>Single-line text<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Additionally, you can configure the contact creation form to include a field for entering a Website URL. To do so, follow the instructions below.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>From the settings screen (<strong>Settings > Data Management > Contacts<\/strong>), click <strong>Customize the \u201cCreate Contact\u201d form<\/strong>.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Expand the <strong>Add properties<\/strong> list in the left panel. Under the <strong>Contact information<\/strong> section, select the <strong>Website URL<\/strong> field.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"483\" src=\"https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-13-1024x483.png\" alt=\"\" class=\"wp-image-293\" srcset=\"https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-13-1024x483.png 1024w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-13-300x142.png 300w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-13-768x362.png 768w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-13-1536x725.png 1536w, https:\/\/dataforseo.com\/templates\/wp-content\/uploads\/2026\/02\/image-13.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Save the form by clicking <strong>Save<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p><strong>That\u2019s it! <\/strong>You\u2019re all set to make the most out of our <strong>Business Data for HubSpot leads <\/strong>template in Make. Enjoy the power of business listing data within your CRM.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick overview This Make.com template automatically enriches your HubSpot contacts with detailed business information by connecting to the DataForSEO Business Data API. Rather than manually researching company details, this workflow gathers enriched data such as business description, industry categories, ratings, address, and contact information &#8211; and updates your HubSpot contact records seamlessly. Who it\u2019s built [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,43],"tags":[26],"tools":[21,29],"class_list":["post-248","post","type-post","status-publish","format-standard","hentry","category-lead-enrichment","category-business-listings-data","tag-business-data-api","tools-make-com","tools-hubspot"],"_links":{"self":[{"href":"https:\/\/dataforseo.com\/templates\/wp-json\/wp\/v2\/posts\/248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dataforseo.com\/templates\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dataforseo.com\/templates\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dataforseo.com\/templates\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dataforseo.com\/templates\/wp-json\/wp\/v2\/comments?post=248"}],"version-history":[{"count":2,"href":"https:\/\/dataforseo.com\/templates\/wp-json\/wp\/v2\/posts\/248\/revisions"}],"predecessor-version":[{"id":296,"href":"https:\/\/dataforseo.com\/templates\/wp-json\/wp\/v2\/posts\/248\/revisions\/296"}],"wp:attachment":[{"href":"https:\/\/dataforseo.com\/templates\/wp-json\/wp\/v2\/media?parent=248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dataforseo.com\/templates\/wp-json\/wp\/v2\/categories?post=248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dataforseo.com\/templates\/wp-json\/wp\/v2\/tags?post=248"},{"taxonomy":"tools","embeddable":true,"href":"https:\/\/dataforseo.com\/templates\/wp-json\/wp\/v2\/tools?post=248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}