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What are clickstream-based metrics and how do we calculate them?

You might have encountered the clickstream_etv, clickstream_gender_distribution, clickstream_age_distribution, and clickstream_keyword_info fields in DataForSEO Labs API endpoints. They can be found in the following endpoints:

 
These metrics are based on clickstream data and provide additional information on search volume, and estimated traffic volume of keywords.

What is clickstream data?

Clickstream data is information collected while a user navigates the Internet. It captures terms that users enter in the search bar, the sequence of pages visited, the duration spent on each page, and interactions such as clicks and searches. This data is collected and aggregated via various plugins, extensions, and other applications. After collection, clickstream data is refined and combined with metrics like click-through rate, impressions, and anonymized information on user gender and age to calculate clickstream-based metrics.

In particular, clickstream data is useful for distilling search volume in combination with data from other sources, like Google Keyword Planner. Moreover, you can include clickstream-based metrics in your keyword research app to provide users with more detailed keyword data.

Clickstream data is also beneficial for data-driven keyword research. It allows you to refine keyword lists more effectively and compare this data with other keyword information.

Clickstream-based metrics in DataForSEO Labs endpoints

Let’s explore in more detail each clickstream-based metric we introduced in DataForSEO Labs endpoints:

1 clickstream_keyword_info object contains clickstream data on a certain returned keyword. It includes the following fields:

We calculate the clickstream search_volume in the following way: First, we interpret and refine the collected clickstream data to form a clickstream dataset. To get the monthly clickstream search volume rate, we multiply clickstream data related to a certain month of a year by a special coefficient, which itself is derived from various factors like the correlation between the number of devices and users. To get the monthly average clickstream search volume rate, we add each month’s clickstream search volume rate and divide it by 12.

To estimate the gender_distribution and age_distribution, we take the total search volume as 100 percent and then proportionally distribute the percentage among the estimated number of male and female users, as well as age categories. The distribution is based on the anonymized user behavior data from the search engine.

2 clickstream_etvis the estimated traffic volume to a domain, subdomain, or page based on clickstream data of certain keywords. The metric displays the approximate monthly visits keywords can bring to a website or page. It is calculated as the product of click-through-rate and clickstream search volume values of all keywords the domain ranks for. You can learn more about this metric in a dedicated Help Center article.

3 clickstream_age_distribution and clickstream_gender_distribution metrics are calculated in the same way as similar metrics in the clickstream_keyword_info object. However, they represent the distribution of overall clickstream estimated traffic volume to a website or page.

Filtering out results based on clickstream data

While using DataForSEO Labs, you can use filters to filter out results based on clickstream metrics easily. Endpoints that contain clickstream-based metrics also support filters available in DataForSEO Labs. You can learn more about how to use filters in DataForSEO Labs in this article.

Let’s assume you want to get a list of keywords with a clickstream search volume above 2000, such that two specific domains rank within the same SERP for those keywords. To do that, you should call the Domain Intersection endpoint.

POST: https://api.dataforseo.com/v3/dataforseo_labs/google/domain_intersection/live

Please note that to retrieve results for clickstream-based metrics, the parameter include_clickstream_data must be set to true. With this parameter enabled, you will be charged double the price for the request.

Specify target domains, language and location in the request field. After that, in the filters array, apply ["keyword_data.clickstream_keyword_info.search_volume",">", 2000] to filter out keywords with search volume above 2000. Then, in the order_by array, write ["keyword_data.clickstream_keyword_info.search_volume,desc"to retrieve results starting from the biggest clickstream search volume value.

The request should be structured like this:

[
  {
    "target1": "dataforseo.com",
    "target2": "ahrefs.com",
    "language_code": "en",
    "location_code": 2840,
    "include_clickstream_data": true,
    "include_serp_info": true,
    "filters": [
      [
        "keyword_data.clickstream_keyword_info.search_volume",
        ">",
        2000
      ]
    ],
    "order_by": [
      "keyword_data.clickstream_keyword_info.search_volume,desc"
    ],
    "limit": 10
  }
]

The result will return as follows:

{
  "version": "0.1.20240514",
  "status_code": 20000,
  "status_message": "Ok.",
  "time": "0.5338 sec.",
  "cost": 0.0104,
  "tasks_count": 1,
  "tasks_error": 0,
  "tasks": [
    {
      "id": "06171716-1535-0389-0000-1baf2d2f97d7",
      "status_code": 20000,
      "status_message": "Ok.",
      "time": "0.4710 sec.",
      "cost": 0.0104,
      "result_count": 1,
      "path": [
        "v3",
        "dataforseo_labs",
        "google",
        "domain_intersection",
        "live"
      ],
      "data": {
        "api": "dataforseo_labs",
        "function": "domain_intersection",
        "se_type": "google",
        "target1": "dataforseo.com",
        "target2": "ahrefs.com",
        "language_code": "en",
        "location_code": 2840,
        "include_serp_info": true,
        "filters": [
          [
            "keyword_data.clickstream_keyword_info.search_volume",
            ">",
            2000
          ]
        ],
        "order_by": [
          "keyword_data.clickstream_keyword_info.search_volume,desc"
        ],
        "limit": 10
      },
      "result": [
        {
          "se_type": "google",
          "target1": "dataforseo.com",
          "target2": "ahrefs.com",
          "location_code": 2840,
          "language_code": "en",
          "total_count": 4,
          "items_count": 4,
          "items": [
            {
              "se_type": "google",
              "keyword_data": {
                "se_type": "google",
                "keyword": "google trends search",
                "location_code": 2840,
                "language_code": "en",
                "keyword_info": {
                  "se_type": "google",
                  "last_updated_time": "2024-05-11 18:42:56 +00:00",
                  "competition": 0.029999999329447746,
                  "competition_level": "LOW",
                  "cpc": 3.0299999713897705,
                  "search_volume": 8100,
                  "low_top_of_page_bid": 1.3899999856948853,
                  "high_top_of_page_bid": 2.5999999046325684,
                  "categories": [
                    10007,
                    11498,
                    13418
                  ],
                  "monthly_searches": [
                    {
                      "year": 2024,
                      "month": 4,
                      "search_volume": 8100
                    },
                    {
                      "year": 2024,
                      "month": 3,
                      "search_volume": 6600
                    },
                    {
                      "year": 2024,
                      "month": 2,
                      "search_volume": 8100
                    },
                    {
                      "year": 2024,
                      "month": 1,
                      "search_volume": 8100
                    },
                    {
                      "year": 2023,
                      "month": 12,
                      "search_volume": 6600
                    },
                    {
                      "year": 2023,
                      "month": 11,
                      "search_volume": 8100
                    },
                    {
                      "year": 2023,
                      "month": 10,
                      "search_volume": 8100
                    },
                    {
                      "year": 2023,
                      "month": 9,
                      "search_volume": 6600
                    },
                    {
                      "year": 2023,
                      "month": 8,
                      "search_volume": 8100
                    },
                    {
                      "year": 2023,
                      "month": 7,
                      "search_volume": 8100
                    },
                    {
                      "year": 2023,
                      "month": 6,
                      "search_volume": 8100
                    },
                    {
                      "year": 2023,
                      "month": 5,
                      "search_volume": 9900
                    }
                  ]
                },
                "clickstream_keyword_info": {
                  "search_volume": 3723,
                  "last_updated_time": "2024-06-06 19:12:18 +00:00",
                  "gender_distribution": {
                    "female": 67,
                    "male": 33
                  },
                  "age_distribution": {
                    "18-24": null,
                    "25-34": 41,
                    "35-44": 59,
                    "45-54": null,
                    "55-64": null
                  },
                  "monthly_searches": [
                    {
                      "year": 2024,
                      "month": 5,
                      "search_volume": 3720
                    },
                    {
                      "year": 2024,
                      "month": 4,
                      "search_volume": 5620
                    },
                    {
                      "year": 2024,
                      "month": 3,
                      "search_volume": 5920
                    },
                    {
                      "year": 2024,
                      "month": 2,
                      "search_volume": 6650
                    },
                    {
                      "year": 2024,
                      "month": 1,
                      "search_volume": 4660
                    },
                    {
                      "year": 2023,
                      "month": 12,
                      "search_volume": 5590
                    },
                    {
                      "year": 2023,
                      "month": 11,
                      "search_volume": 8210
                    },
                    {
                      "year": 2023,
                      "month": 10,
                      "search_volume": 5850
                    },
                    {
                      "year": 2023,
                      "month": 9,
                      "search_volume": 5900
                    },
                    {
                      "year": 2023,
                      "month": 8,
                      "search_volume": 4160
                    },
                    {
                      "year": 2023,
                      "month": 7,
                      "search_volume": 8430
                    },
                    {
                      "year": 2023,
                      "month": 6,
                      "search_volume": 5520
                    }
                  ]
                },
                "keyword_properties": {
                  "se_type": "google",
                  "core_keyword": "google searching trends",
                  "synonym_clustering_algorithm": "text_processing",
                  "keyword_difficulty": 60,
                  "detected_language": "en",
                  "is_another_language": false
                },
                "impressions_info": {
                  "se_type": "google",
                  "last_updated_time": "2022-04-20 08:14:56 +00:00",
                  "bid": 999,
                  "match_type": "exact",
                  "ad_position_min": 1.2200000286102295,
                  "ad_position_max": 1,
                  "ad_position_average": 1.1100000143051147,
                  "cpc_min": 112.55000305175781,
                  "cpc_max": 137.55999755859375,
                  "cpc_average": 125.05999755859375,
                  "daily_impressions_min": 1.340000033378601,
                  "daily_impressions_max": 1.6399999856948853,
                  "daily_impressions_average": 1.4900000095367432,
                  "daily_clicks_min": 0.25,
                  "daily_clicks_max": 0.30000001192092896,
                  "daily_clicks_average": 0.2800000011920929,
                  "daily_cost_min": 31.18000030517578,
                  "daily_cost_max": 38.099998474121094,
                  "daily_cost_average": 34.63999938964844
                },
                "serp_info": {
                  "se_type": "google",
                  "check_url": "https://www.google.com/search?q=google%20trends%20search&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
                  "serp_item_types": [
                    "organic",
                    "people_also_ask",
                    "related_searches"
                  ],
                  "se_results_count": 1820000000,
                  "last_updated_time": "2024-05-13 05:57:18 +00:00",
                  "previous_updated_time": "2024-04-02 05:04:14 +00:00"
                },
                "avg_backlinks_info": {
                  "se_type": "google",
                  "backlinks": 9067.099609375,
                  "dofollow": 5993.5,
                  "referring_pages": 8264.400390625,
                  "referring_domains": 2200.60009765625,
                  "referring_main_domains": 2058.39990234375,
                  "rank": 245.39999389648438,
                  "main_domain_rank": 671.0999755859375,
                  "last_updated_time": "2024-05-13 05:57:19 +00:00"
                },
                "search_intent_info": {
                  "se_type": "google",
                  "main_intent": "navigational",
                  "foreign_intent": null,
                  "last_updated_time": "2023-03-05 23:47:51 +00:00"
                }
              },
              "first_domain_serp_element": {
                "se_type": "google",
                "type": "organic",
                "rank_group": 75,
                "rank_absolute": 76,
                "position": "left",
                "xpath": "/html[1]/body[1]/div[4]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[75]/div[1]",
                "domain": "dataforseo.com",
                "title": "Keyword Data: Google Trends API – Capture Search Interest",
                "url": "https://dataforseo.com/apis/google-trends-api",
                "breadcrumb": "https://dataforseo.com › APIs",
                "website_name": "DataForSEO",
                "is_image": false,
                "is_video": false,
                "is_featured_snippet": false,
                "is_malicious": false,
                "description": "Get keyword popularity data via API and compare search interest stats from Google Search, Google News, Google Images, Google Shopping, and YouTube.",
                "pre_snippet": null,
                "extended_snippet": null,
                "amp_version": false,
                "rating": null,
                "highlighted": [
                  "search",
                  "Google Search",
                  "Google"
                ],
                "links": null,
                "about_this_result": null,
                "main_domain": "dataforseo.com",
                "relative_url": "/apis/google-trends-api",
                "etv": 17.010000228881836,
                "impressions_etv": 0.09386999905109406,
                "estimated_paid_traffic_cost": 51.54029846191406,
                "rank_changes": {
                  "previous_rank_absolute": null,
                  "is_new": true,
                  "is_up": false,
                  "is_down": false
                },
                "backlinks_info": {
                  "referring_domains": 250,
                  "referring_main_domains": 239,
                  "referring_pages": 352,
                  "dofollow": 328,
                  "backlinks": 362,
                  "time_update": "2024-06-06 15:38:54 +00:00"
                },
                "rank_info": {
                  "page_rank": 271,
                  "main_domain_rank": 419
                },
                "clickstream_etv": 7.8183
              },
              "second_domain_serp_element": {
                "se_type": "google",
                "type": "organic",
                "rank_group": 68,
                "rank_absolute": 69,
                "position": "left",
                "xpath": "/html[1]/body[1]/div[4]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[68]/div[1]",
                "domain": "ahrefs.com",
                "title": "How to Use Google Trends for Keyword Research",
                "url": "https://ahrefs.com/blog/how-to-use-google-trends-for-keyword-research/",
                "breadcrumb": "https://ahrefs.com › blog › how-to-use-google-trends-for...",
                "website_name": "Ahrefs",
                "is_image": false,
                "is_video": false,
                "is_featured_snippet": false,
                "is_malicious": false,
                "description": "There are two options available in Google Trends for related queries: “Top” and “Rising.” If you're curious as to the differences between these ...",
                "pre_snippet": "12/30/2019 00:00:00",
                "extended_snippet": null,
                "amp_version": false,
                "rating": null,
                "highlighted": [
                  "Google Trends"
                ],
                "links": null,
                "about_this_result": null,
                "main_domain": "ahrefs.com",
                "relative_url": "/blog/how-to-use-google-trends-for-keyword-research/",
                "etv": 17.010000228881836,
                "impressions_etv": 0.09386999905109406,
                "estimated_paid_traffic_cost": 51.54029846191406,
                "rank_changes": {
                  "previous_rank_absolute": 67,
                  "is_new": false,
                  "is_up": false,
                  "is_down": true
                },
                "backlinks_info": {
                  "referring_domains": 258,
                  "referring_main_domains": 248,
                  "referring_pages": 529,
                  "dofollow": 436,
                  "backlinks": 535,
                  "time_update": "2024-06-06 14:06:26 +00:00"
                },
                "rank_info": {
                  "page_rank": 252,
                  "main_domain_rank": 554
                },
                "clickstream_etv": 7.8183
              }
            },
            {
              "se_type": "google",
              "keyword_data": {
                "se_type": "google",
                "keyword": "serp api",
                "location_code": 2840,
                "language_code": "en",
                "keyword_info": {
                  "se_type": "google",
                  "last_updated_time": "2024-05-11 12:11:57 +00:00",
                  "competition": 0.23000000417232513,
                  "competition_level": "LOW",
                  "cpc": 6.269999980926514,
                  "search_volume": 4400,
                  "low_top_of_page_bid": 2.4800000190734863,
                  "high_top_of_page_bid": 7.199999809265137,
                  "categories": [
                    10007,
                    13418
                  ],
                  "monthly_searches": [
                    {
                      "year": 2024,
                      "month": 4,
                      "search_volume": 5400
                    },
                    {
                      "year": 2024,
                      "month": 3,
                      "search_volume": 4400
                    },
                    {
                      "year": 2024,
                      "month": 2,
                      "search_volume": 4400
                    },
                    {
                      "year": 2024,
                      "month": 1,
                      "search_volume": 4400
                    },
                    {
                      "year": 2023,
                      "month": 12,
                      "search_volume": 3600
                    },
                    {
                      "year": 2023,
                      "month": 11,
                      "search_volume": 3600
                    },
                    {
                      "year": 2023,
                      "month": 10,
                      "search_volume": 4400
                    },
                    {
                      "year": 2023,
                      "month": 9,
                      "search_volume": 4400
                    },
                    {
                      "year": 2023,
                      "month": 8,
                      "search_volume": 5400
                    },
                    {
                      "year": 2023,
                      "month": 7,
                      "search_volume": 5400
                    },
                    {
                      "year": 2023,
                      "month": 6,
                      "search_volume": 5400
                    },
                    {
                      "year": 2023,
                      "month": 5,
                      "search_volume": 5400
                    }
                  ]
                },
                "clickstream_keyword_info": {
                  "search_volume": 3285,
                  "last_updated_time": "2024-06-06 20:53:14 +00:00",
                  "gender_distribution": {
                    "female": 33,
                    "male": 67
                  },
                  "age_distribution": {
                    "18-24": null,
                    "25-34": 71,
                    "35-44": 29,
                    "45-54": null,
                    "55-64": null
                  },
                  "monthly_searches": [
                    {
                      "year": 2024,
                      "month": 5,
                      "search_volume": 3290
                    },
                    {
                      "year": 2024,
                      "month": 4,
                      "search_volume": 2110
                    },
                    {
                      "year": 2024,
                      "month": 3,
                      "search_volume": 1350
                    },
                    {
                      "year": 2024,
                      "month": 2,
                      "search_volume": 3190
                    },
                    {
                      "year": 2024,
                      "month": 1,
                      "search_volume": 2100
                    },
                    {
                      "year": 2023,
                      "month": 12,
                      "search_volume": 970
                    },
                    {
                      "year": 2023,
                      "month": 11,
                      "search_volume": 2830
                    },
                    {
                      "year": 2023,
                      "month": 10,
                      "search_volume": 1860
                    },
                    {
                      "year": 2023,
                      "month": 9,
                      "search_volume": 2360
                    },
                    {
                      "year": 2023,
                      "month": 8,
                      "search_volume": 890
                    },
                    {
                      "year": 2023,
                      "month": 7,
                      "search_volume": 2250
                    },
                    {
                      "year": 2023,
                      "month": 6,
                      "search_volume": 1760
                    }
                  ]
                },
                "keyword_properties": {
                  "se_type": "google",
                  "core_keyword": "serps api",
                  "synonym_clustering_algorithm": "text_processing",
                  "keyword_difficulty": 64,
                  "detected_language": null,
                  "is_another_language": true
                },
                "impressions_info": {
                  "se_type": "google",
                  "last_updated_time": "2022-04-19 23:32:38 +00:00",
                  "bid": 999,
                  "match_type": "exact",
                  "ad_position_min": 3.130000114440918,
                  "ad_position_max": 3,
                  "ad_position_average": 2.8499999046325684,
                  "cpc_min": 400.5,
                  "cpc_max": 489.5,
                  "cpc_average": 445,
                  "daily_impressions_min": 16.8799991607666,
                  "daily_impressions_max": 20.6299991607666,
                  "daily_impressions_average": 18.75,
                  "daily_clicks_min": 0.5099999904632568,
                  "daily_clicks_max": 0.6200000047683716,
                  "daily_clicks_average": 0.5600000023841858,
                  "daily_cost_min": 225.82000732421875,
                  "daily_cost_max": 276,
                  "daily_cost_average": 250.91000366210938
                },
                "serp_info": {
                  "se_type": "google",
                  "check_url": "https://www.google.com/search?q=serp%20api&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
                  "serp_item_types": [
                    "organic",
                    "people_also_ask",
                    "images",
                    "paid",
                    "related_searches"
                  ],
                  "se_results_count": 4620000,
                  "last_updated_time": "2024-05-13 10:37:33 +00:00",
                  "previous_updated_time": "2024-04-02 10:40:17 +00:00"
                },
                "avg_backlinks_info": {
                  "se_type": "google",
                  "backlinks": 1392.5999755859375,
                  "dofollow": 454.1000061035156,
                  "referring_pages": 1078.0999755859375,
                  "referring_domains": 171.39999389648438,
                  "referring_main_domains": 159.60000610351562,
                  "rank": 268.1000061035156,
                  "main_domain_rank": 404.8999938964844,
                  "last_updated_time": "2024-05-13 10:37:34 +00:00"
                },
                "search_intent_info": {
                  "se_type": "google",
                  "main_intent": "commercial",
                  "foreign_intent": null,
                  "last_updated_time": "2023-03-02 18:53:33 +00:00"
                }
              },
              "first_domain_serp_element": {
                "se_type": "google",
                "type": "organic",
                "rank_group": 8,
                "rank_absolute": 9,
                "position": "left",
                "xpath": "/html[1]/body[1]/div[4]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[8]/div[1]",
                "domain": "dataforseo.com",
                "title": "SERP API – Structured Search Results Data",
                "url": "https://dataforseo.com/apis/serp-api",
                "breadcrumb": "https://dataforseo.com › APIs",
                "website_name": "DataForSEO",
                "is_image": false,
                "is_video": false,
                "is_featured_snippet": false,
                "is_malicious": false,
                "description": "SERP API provides the most granular geo-targeting options available on the market. You can get search results for a particular region, district, or even GPS ...",
                "pre_snippet": null,
                "extended_snippet": "Rating: 5 · ‎Review by Elena Moschytska",
                "amp_version": false,
                "rating": {
                  "rating_type": "Max5",
                  "value": 5,
                  "votes_count": null,
                  "rating_max": 5
                },
                "highlighted": [
                  "SERP API"
                ],
                "links": null,
                "about_this_result": null,
                "main_domain": "dataforseo.com",
                "relative_url": "/apis/serp-api",
                "etv": 84.77304077148438,
                "impressions_etv": 10.837462425231934,
                "estimated_paid_traffic_cost": 531.5269775390625,
                "rank_changes": {
                  "previous_rank_absolute": 8,
                  "is_new": false,
                  "is_up": false,
                  "is_down": true
                },
                "backlinks_info": {
                  "referring_domains": 167,
                  "referring_main_domains": 161,
                  "referring_pages": 529,
                  "dofollow": 460,
                  "backlinks": 549,
                  "time_update": "2024-06-06 17:08:00 +00:00"
                },
                "rank_info": {
                  "page_rank": 342,
                  "main_domain_rank": 419
                },
                "clickstream_etv": 63.290781
              },
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}

Or you may want to obtain a list of queries that include the keyword “seo tool” with a clickstream search volume above 500 and a low competition level. To get the results, call the Keyword Suggestions endpoint and structure the request as follows:

POST: https://api.dataforseo.com/v3/dataforseo_labs/google/keyword_suggestions/live

Request example:

[
  {
    "keyword": "seo tool",
    "location_code": 2840,
    "language_code": "en",
    "filters": [
      [
        "keyword_info.competition_level",
        "=",
        "LOW"
      ],
      "and",
      [
        "clickstream_keyword_info.search_volume",
        ">",
        500
      ]
    ],
    "order_by": [
      "clickstream_keyword_info.search_volume,desc"
    ],
    "include_serp_info": true,
    "include_clickstream_data": true,
    "limit": 10
  }
]

Response example:

{
  "version": "0.1.20240514",
  "status_code": 20000,
  "status_message": "Ok.",
  "time": "0.2406 sec.",
  "cost": 0.0104,
  "tasks_count": 1,
  "tasks_error": 0,
  "tasks": [
    {
      "id": "06171804-1535-0399-0000-72504e94fd4c",
      "status_code": 20000,
      "status_message": "Ok.",
      "time": "0.1873 sec.",
      "cost": 0.0104,
      "result_count": 1,
      "path": [
        "v3",
        "dataforseo_labs",
        "google",
        "keyword_suggestions",
        "live"
      ],
      "data": {
        "api": "dataforseo_labs",
        "function": "keyword_suggestions",
        "se_type": "google",
        "keyword": "seo tool",
        "location_code": 2840,
        "language_code": "en",
        "filters": [
          [
            "keyword_info.competition_level",
            "=",
            "LOW"
          ],
          "and",
          [
            "clickstream_keyword_info.search_volume",
            ">",
            500
          ]
        ],
        "order_by": [
          "clickstream_keyword_info.search_volume,desc"
        ],
        "include_serp_info": true,
        "limit": 10
      },
      "result": [
        {
          "se_type": "google",
          "seed_keyword": "seo tool",
          "seed_keyword_data": null,
          "location_code": 2840,
          "language_code": "en",
          "total_count": 4,
          "items_count": 4,
          "offset": 0,
          "offset_token": "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",
          "items": [
            {
              "se_type": "google",
              "keyword": "seo search keyword tool",
              "location_code": 2840,
              "language_code": "en",
              "keyword_info": {
                "se_type": "google",
                "last_updated_time": "2024-06-16 17:15:25 +00:00",
                "competition": 0.01,
                "competition_level": "LOW",
                "cpc": 3.98,
                "search_volume": 720,
                "low_top_of_page_bid": 2.42,
                "high_top_of_page_bid": 7.35,
                "categories": [
                  10004,
                  10007,
                  10276,
                  11088,
                  12376,
                  13152,
                  13316,
                  13418
                ],
                "monthly_searches": [
                  {
                    "year": 2024,
                    "month": 5,
                    "search_volume": 4400
                  },
                  {
                    "year": 2024,
                    "month": 4,
                    "search_volume": 320
                  },
                  {
                    "year": 2024,
                    "month": 3,
                    "search_volume": 1000
                  },
                  {
                    "year": 2024,
                    "month": 2,
                    "search_volume": 590
                  },
                  {
                    "year": 2024,
                    "month": 1,
                    "search_volume": 1000
                  },
                  {
                    "year": 2023,
                    "month": 12,
                    "search_volume": 260
                  },
                  {
                    "year": 2023,
                    "month": 11,
                    "search_volume": 260
                  },
                  {
                    "year": 2023,
                    "month": 10,
                    "search_volume": 140
                  },
                  {
                    "year": 2023,
                    "month": 9,
                    "search_volume": 50
                  },
                  {
                    "year": 2023,
                    "month": 8,
                    "search_volume": 40
                  },
                  {
                    "year": 2023,
                    "month": 7,
                    "search_volume": 10
                  },
                  {
                    "year": 2023,
                    "month": 6,
                    "search_volume": 20
                  }
                ]
              },
              "clickstream_keyword_info": {
                "search_volume": 6570,
                "last_updated_time": "2024-06-06 18:23:00 +00:00",
                "gender_distribution": {
                  "female": 100,
                  "male": 100
                },
                "age_distribution": {
                  "18-24": null,
                  "25-34": 50,
                  "35-44": 100,
                  "45-54": null,
                  "55-64": null
                },
                "monthly_searches": [
                  {
                    "year": 2024,
                    "month": 5,
                    "search_volume": 6570
                  },
                  {
                    "year": 2024,
                    "month": 4,
                    "search_volume": 700
                  },
                  {
                    "year": 2024,
                    "month": 3,
                    "search_volume": 270
                  },
                  {
                    "year": 2024,
                    "month": 2,
                    "search_volume": 5590
                  },
                  {
                    "year": 2024,
                    "month": 1,
                    "search_volume": 44970
                  },
                  {
                    "year": 2023,
                    "month": 12,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 11,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 10,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 9,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 8,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 7,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 6,
                    "search_volume": 0
                  }
                ]
              },
              "keyword_properties": {
                "se_type": "google",
                "core_keyword": "seo keyword search tools",
                "synonym_clustering_algorithm": "text_processing",
                "keyword_difficulty": 100,
                "detected_language": "en",
                "is_another_language": false
              },
              "impressions_info": {
                "se_type": "google",
                "last_updated_time": null,
                "bid": null,
                "match_type": null,
                "ad_position_min": null,
                "ad_position_max": null,
                "ad_position_average": null,
                "cpc_min": null,
                "cpc_max": null,
                "cpc_average": null,
                "daily_impressions_min": null,
                "daily_impressions_max": null,
                "daily_impressions_average": null,
                "daily_clicks_min": null,
                "daily_clicks_max": null,
                "daily_clicks_average": null,
                "daily_cost_min": null,
                "daily_cost_max": null,
                "daily_cost_average": null
              },
              "serp_info": {
                "se_type": "google",
                "check_url": "https://www.google.com/search?q=seo%20search%20keyword%20tool&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
                "serp_item_types": [
                  "organic",
                  "related_searches",
                  "product_considerations"
                ],
                "se_results_count": 22900000,
                "last_updated_time": "2024-05-19 18:39:36 +00:00",
                "previous_updated_time": "2024-04-08 13:05:41 +00:00"
              },
              "avg_backlinks_info": {
                "se_type": "google",
                "backlinks": 7048.1,
                "dofollow": 5159.8,
                "referring_pages": 6344.6,
                "referring_domains": 1986.4,
                "referring_main_domains": 1815.4,
                "rank": 298,
                "main_domain_rank": 670.5,
                "last_updated_time": "2024-05-19 18:39:37 +00:00"
              },
              "search_intent_info": {
                "se_type": "google",
                "main_intent": "navigational",
                "foreign_intent": [
                  "commercial"
                ],
                "last_updated_time": "2023-08-30 15:06:41 +00:00"
              }
            },
            {
              "se_type": "google",
              "keyword": "google ads seo tool",
              "location_code": 2840,
              "language_code": "en",
              "keyword_info": {
                "se_type": "google",
                "last_updated_time": "2024-05-13 20:55:08 +00:00",
                "competition": 0.06,
                "competition_level": "LOW",
                "cpc": 10.02,
                "search_volume": 140,
                "low_top_of_page_bid": 5.01,
                "high_top_of_page_bid": 26.71,
                "categories": [
                  10004,
                  10007,
                  10276,
                  11088,
                  12376,
                  13152,
                  13316,
                  13418
                ],
                "monthly_searches": [
                  {
                    "year": 2024,
                    "month": 4,
                    "search_volume": 40
                  },
                  {
                    "year": 2024,
                    "month": 3,
                    "search_volume": 720
                  },
                  {
                    "year": 2024,
                    "month": 2,
                    "search_volume": 260
                  },
                  {
                    "year": 2024,
                    "month": 1,
                    "search_volume": 590
                  },
                  {
                    "year": 2023,
                    "month": 12,
                    "search_volume": 10
                  },
                  {
                    "year": 2023,
                    "month": 11,
                    "search_volume": 20
                  },
                  {
                    "year": 2023,
                    "month": 10,
                    "search_volume": 20
                  },
                  {
                    "year": 2023,
                    "month": 9,
                    "search_volume": 10
                  },
                  {
                    "year": 2023,
                    "month": 8,
                    "search_volume": 10
                  },
                  {
                    "year": 2023,
                    "month": 7,
                    "search_volume": 20
                  },
                  {
                    "year": 2023,
                    "month": 6,
                    "search_volume": 10
                  },
                  {
                    "year": 2023,
                    "month": 5,
                    "search_volume": 20
                  }
                ]
              },
              "clickstream_keyword_info": {
                "search_volume": 5694,
                "last_updated_time": "2024-06-06 16:03:57 +00:00",
                "gender_distribution": {
                  "female": null,
                  "male": null
                },
                "age_distribution": {
                  "18-24": null,
                  "25-34": null,
                  "35-44": null,
                  "45-54": null,
                  "55-64": null
                },
                "monthly_searches": [
                  {
                    "year": 2024,
                    "month": 5,
                    "search_volume": 5690
                  },
                  {
                    "year": 2024,
                    "month": 4,
                    "search_volume": 0
                  },
                  {
                    "year": 2024,
                    "month": 3,
                    "search_volume": 0
                  },
                  {
                    "year": 2024,
                    "month": 2,
                    "search_volume": 4520
                  },
                  {
                    "year": 2024,
                    "month": 1,
                    "search_volume": 42410
                  },
                  {
                    "year": 2023,
                    "month": 12,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 11,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 10,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 9,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 8,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 7,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 6,
                    "search_volume": 0
                  }
                ]
              },
              "keyword_properties": {
                "se_type": "google",
                "core_keyword": null,
                "synonym_clustering_algorithm": "keyword_metrics",
                "keyword_difficulty": 92,
                "detected_language": null,
                "is_another_language": true
              },
              "impressions_info": {
                "se_type": "google",
                "last_updated_time": null,
                "bid": null,
                "match_type": null,
                "ad_position_min": null,
                "ad_position_max": null,
                "ad_position_average": null,
                "cpc_min": null,
                "cpc_max": null,
                "cpc_average": null,
                "daily_impressions_min": null,
                "daily_impressions_max": null,
                "daily_impressions_average": null,
                "daily_clicks_min": null,
                "daily_clicks_max": null,
                "daily_clicks_average": null,
                "daily_cost_min": null,
                "daily_cost_max": null,
                "daily_cost_average": null
              },
              "serp_info": {
                "se_type": "google",
                "check_url": "https://www.google.com/search?q=google%20ads%20seo%20tool&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
                "serp_item_types": [
                  "organic",
                  "people_also_ask",
                  "related_searches"
                ],
                "se_results_count": 24400000,
                "last_updated_time": "2024-05-05 23:28:12 +00:00",
                "previous_updated_time": "2024-03-26 14:31:51 +00:00"
              },
              "avg_backlinks_info": {
                "se_type": "google",
                "backlinks": 7739.1,
                "dofollow": 5448.4,
                "referring_pages": 6724.2,
                "referring_domains": 1895.3,
                "referring_main_domains": 1734.2,
                "rank": 341,
                "main_domain_rank": 695.3,
                "last_updated_time": "2024-05-05 23:28:12 +00:00"
              },
              "search_intent_info": {
                "se_type": "google",
                "main_intent": "commercial",
                "foreign_intent": [
                  "navigational"
                ],
                "last_updated_time": "2023-08-31 13:23:31 +00:00"
              }
            },
            {
              "se_type": "google",
              "keyword": "free seo tool",
              "location_code": 2840,
              "language_code": "en",
              "keyword_info": {
                "se_type": "google",
                "last_updated_time": "2024-06-13 19:28:53 +00:00",
                "competition": 0.13,
                "competition_level": "LOW",
                "cpc": 9.88,
                "search_volume": 6600,
                "low_top_of_page_bid": 2.62,
                "high_top_of_page_bid": 11.39,
                "categories": [
                  10004,
                  10007,
                  10276,
                  11088,
                  12376,
                  13152,
                  13316,
                  13418
                ],
                "monthly_searches": [
                  {
                    "year": 2024,
                    "month": 5,
                    "search_volume": 9900
                  },
                  {
                    "year": 2024,
                    "month": 4,
                    "search_volume": 8100
                  },
                  {
                    "year": 2024,
                    "month": 3,
                    "search_volume": 6600
                  },
                  {
                    "year": 2024,
                    "month": 2,
                    "search_volume": 6600
                  },
                  {
                    "year": 2024,
                    "month": 1,
                    "search_volume": 6600
                  },
                  {
                    "year": 2023,
                    "month": 12,
                    "search_volume": 6600
                  },
                  {
                    "year": 2023,
                    "month": 11,
                    "search_volume": 6600
                  },
                  {
                    "year": 2023,
                    "month": 10,
                    "search_volume": 6600
                  },
                  {
                    "year": 2023,
                    "month": 9,
                    "search_volume": 5400
                  },
                  {
                    "year": 2023,
                    "month": 8,
                    "search_volume": 4400
                  },
                  {
                    "year": 2023,
                    "month": 7,
                    "search_volume": 4400
                  },
                  {
                    "year": 2023,
                    "month": 6,
                    "search_volume": 4400
                  }
                ]
              },
              "clickstream_keyword_info": {
                "search_volume": 657,
                "last_updated_time": "2024-06-06 16:05:03 +00:00",
                "gender_distribution": {
                  "female": 33,
                  "male": 67
                },
                "age_distribution": {
                  "18-24": null,
                  "25-34": null,
                  "35-44": 100,
                  "45-54": null,
                  "55-64": null
                },
                "monthly_searches": [
                  {
                    "year": 2024,
                    "month": 5,
                    "search_volume": 660
                  },
                  {
                    "year": 2024,
                    "month": 4,
                    "search_volume": 700
                  },
                  {
                    "year": 2024,
                    "month": 3,
                    "search_volume": 0
                  },
                  {
                    "year": 2024,
                    "month": 2,
                    "search_volume": 0
                  },
                  {
                    "year": 2024,
                    "month": 1,
                    "search_volume": 230
                  },
                  {
                    "year": 2023,
                    "month": 12,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 11,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 10,
                    "search_volume": 270
                  },
                  {
                    "year": 2023,
                    "month": 9,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 8,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 7,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 6,
                    "search_volume": 0
                  }
                ]
              },
              "keyword_properties": {
                "se_type": "google",
                "core_keyword": "seo free tools",
                "synonym_clustering_algorithm": "text_processing",
                "keyword_difficulty": 89,
                "detected_language": null,
                "is_another_language": true
              },
              "impressions_info": {
                "se_type": "google",
                "last_updated_time": "2022-04-17 12:16:42 +00:00",
                "bid": 999,
                "match_type": "exact",
                "ad_position_min": 2.2,
                "ad_position_max": 2,
                "ad_position_average": 2,
                "cpc_min": 567.2,
                "cpc_max": 693.25,
                "cpc_average": 630.23,
                "daily_impressions_min": 92.21,
                "daily_impressions_max": 112.7,
                "daily_impressions_average": 102.46,
                "daily_clicks_min": 5.6,
                "daily_clicks_max": 6.84,
                "daily_clicks_average": 6.22,
                "daily_cost_min": 3529.27,
                "daily_cost_max": 4313.55,
                "daily_cost_average": 3921.41
              },
              "serp_info": {
                "se_type": "google",
                "check_url": "https://www.google.com/search?q=free%20seo%20tool&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
                "serp_item_types": [
                  "organic",
                  "people_also_ask",
                  "images",
                  "related_searches"
                ],
                "se_results_count": 165000000,
                "last_updated_time": "2024-05-13 06:29:35 +00:00",
                "previous_updated_time": "2024-04-02 12:38:02 +00:00"
              },
              "avg_backlinks_info": {
                "se_type": "google",
                "backlinks": 103195,
                "dofollow": 52735.8,
                "referring_pages": 53845.6,
                "referring_domains": 1039.3,
                "referring_main_domains": 990.5,
                "rank": 364.6,
                "main_domain_rank": 573.7,
                "last_updated_time": "2024-05-13 06:29:38 +00:00"
              },
              "search_intent_info": {
                "se_type": "google",
                "main_intent": "commercial",
                "foreign_intent": [
                  "navigational"
                ],
                "last_updated_time": "2023-03-03 13:16:39 +00:00"
              }
            },
            {
              "se_type": "google",
              "keyword": "bd seo tool",
              "location_code": 2840,
              "language_code": "en",
              "keyword_info": {
                "se_type": "google",
                "last_updated_time": "2024-06-14 17:38:42 +00:00",
                "competition": 0.04,
                "competition_level": "LOW",
                "cpc": 1.88,
                "search_volume": 20,
                "low_top_of_page_bid": null,
                "high_top_of_page_bid": null,
                "categories": [
                  10004,
                  10007,
                  10276,
                  11088,
                  12376,
                  13152,
                  13316,
                  13418
                ],
                "monthly_searches": [
                  {
                    "year": 2024,
                    "month": 5,
                    "search_volume": 20
                  },
                  {
                    "year": 2024,
                    "month": 4,
                    "search_volume": 10
                  },
                  {
                    "year": 2024,
                    "month": 3,
                    "search_volume": 10
                  },
                  {
                    "year": 2024,
                    "month": 2,
                    "search_volume": 10
                  },
                  {
                    "year": 2024,
                    "month": 1,
                    "search_volume": 50
                  },
                  {
                    "year": 2023,
                    "month": 12,
                    "search_volume": 10
                  },
                  {
                    "year": 2023,
                    "month": 11,
                    "search_volume": 10
                  },
                  {
                    "year": 2023,
                    "month": 10,
                    "search_volume": 20
                  },
                  {
                    "year": 2023,
                    "month": 9,
                    "search_volume": 10
                  },
                  {
                    "year": 2023,
                    "month": 8,
                    "search_volume": 10
                  },
                  {
                    "year": 2023,
                    "month": 7,
                    "search_volume": 20
                  },
                  {
                    "year": 2023,
                    "month": 6,
                    "search_volume": 20
                  }
                ]
              },
              "clickstream_keyword_info": {
                "search_volume": 657,
                "last_updated_time": "2024-06-06 19:46:29 +00:00",
                "gender_distribution": {
                  "female": 100,
                  "male": null
                },
                "age_distribution": {
                  "18-24": null,
                  "25-34": null,
                  "35-44": 100,
                  "45-54": null,
                  "55-64": null
                },
                "monthly_searches": [
                  {
                    "year": 2024,
                    "month": 5,
                    "search_volume": 660
                  },
                  {
                    "year": 2024,
                    "month": 4,
                    "search_volume": 0
                  },
                  {
                    "year": 2024,
                    "month": 3,
                    "search_volume": 0
                  },
                  {
                    "year": 2024,
                    "month": 2,
                    "search_volume": 0
                  },
                  {
                    "year": 2024,
                    "month": 1,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 12,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 11,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 10,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 9,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 8,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 7,
                    "search_volume": 0
                  },
                  {
                    "year": 2023,
                    "month": 6,
                    "search_volume": 0
                  }
                ]
              },
              "keyword_properties": {
                "se_type": "google",
                "core_keyword": "bdseotools",
                "synonym_clustering_algorithm": "text_processing",
                "keyword_difficulty": 23,
                "detected_language": null,
                "is_another_language": true
              },
              "impressions_info": {
                "se_type": "google",
                "last_updated_time": null,
                "bid": null,
                "match_type": null,
                "ad_position_min": null,
                "ad_position_max": null,
                "ad_position_average": null,
                "cpc_min": null,
                "cpc_max": null,
                "cpc_average": null,
                "daily_impressions_min": null,
                "daily_impressions_max": null,
                "daily_impressions_average": null,
                "daily_clicks_min": null,
                "daily_clicks_max": null,
                "daily_clicks_average": null,
                "daily_cost_min": null,
                "daily_cost_max": null,
                "daily_cost_average": null
              },
              "serp_info": null,
              "avg_backlinks_info": null,
              "search_intent_info": {
                "se_type": "google",
                "main_intent": "commercial",
                "foreign_intent": [
                  "transactional"
                ],
                "last_updated_time": "2023-08-31 22:01:49 +00:00"
              }
            }
          ]
        }
      ]
    }
  ]
}

As you can see, getting clickstream-based metrics is easy with DataForSEO Labs filters. To get the list of all available filters, call the endpoint below:

GET: https://api.dataforseo.com/v3/dataforseo_labs/available_filters

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