DataForSEO SERP Volatility Index
Changes across Google and Bing search results by keyword categories and SERP features
SERP volatility for the last 30 days
/10
SERP Features Occurrence
How we calculate SERP Volatility Index
SERP volatility index refers to the changes in Google and Bing SERP rankings and ranges from 1 to 10. On this scale, one is characterized by minimal changes in search engine rankings and ten corresponds to dramatic changes in Google search algorithms and major updates to search engine algorithms.
DataForSEO checks Google and Bing SERPs for a fixed list of keywords and measures the volatility of results’ changes daily. Each keyword in a set is assigned with a category, which allows us to estimate and display volatility across various product, service, and industry categories.
To calculate the SERP Volatility Index, we are continuously analysing search engine results pages and applying DataForSEO’s proprietary formula to provide the result.
Normal Volatility
Minimal changes, rankings for a global or a particular market remain relatively stable over time.
High Volatility
Moderate changes, rankings for global or specific markets fluctuate to some extent, but not dramatically.
Very High Volatility
Significant changes in SERP rankings, might be caused by a major update to the Google or Bing search algorithm.
Google updates for the last 30 days
Dec 19
December 2024 spam update
https://status.search.google.com/incidents/UUq2WSouY7PhSm8zvtD1
Dec 19
Released the December 2024 spam update
Dec 12
December 2024 core update
https://status.search.google.com/incidents/V9nDKuo6nWKh2ThBALgA
Dec 18
The rollout was complete as of December 18, 2024.
Dec 12
Released the December 2024 core update
Dec 12
Google Lens is experiencing a serving issue
https://status.search.google.com/incidents/kdTQ3CitewEHCy5vuhTD
Dec 13
We fixed the issue with serving in Google Lens. There will be no more updates.
Dec 12
The issue with serving in Google Lens has been mitigated and our systems are becoming stable, but we're still working on a fix. Next update will be within 24 hours.
Dec 12
We've identified the issue with serving in Google Lens and we're working on a fix. Next update will be within 12 hours.
Dec 12
There's an ongoing issue with serving Google Lens results that's affecting all users. We're working on identifying the root cause. Next update will be within 12 hours.
Dec 09
Google Search is experiencing an indexing issue
https://status.search.google.com/incidents/iGN9Cz8C64gm57ZXwxze
Dec 10
We fixed the issue with indexing. The start and end time of this issue will be adjusted to match the actual impact. There will be no more updates.
Dec 10
We've identified the issue with indexing and have been working on a fix. Next update will be within 24 hours.
Dec 09
Google is investigating reports about delayed indexing in Google Search that's affecting a small number of sites. We're working on identifying the root cause. Next update will be within 12 hours.
See all Google updates
SERP Feature Occurrence
Beyond standard organic and paid search engine results, SERPs often include other elements, such as knowledge graphs, pictures, videos, products, etc.
At DataForSEO, we call these advanced search results SERP features – and have made them available to you through the Advanced endpoints of our SERP API.
For its part, the DataForSEO SERP Volatility Index will help you track the occurrence of various SERP features over time and across various locations.
Get More Data on Millions of Google SERPs
If your project requires a large volume of data, you can purchase our full Google SERPs database. With over half a billion SERPs and related data, it is the most extensive source of structured data on search engine results pages available in the market. You can also get timely updates for 50% of the standard database price!
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