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Brand mention data at a glance
From simple in-house tools to complex SaaS projects — brand reputation software solutions require lots of data. The reliability of brand-mention data and the speed of getting it are the main reasons some projects succeed and others don’t.
Content Analysis API will ensure your brand monitoring solution can quickly search for brand mentions and keyword citations across the web and get all the related data in real time.
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Content Analysis API - Search
Whether you’re monitoring brand mentions or analyzing sentiments - the process always starts with a search. The more advanced parameters you apply in your search for citation data, the more relevant data you’ll get.
DataForSEO Content Analysis API makes it easy to search for citations relevant to the target keyword by introducing a set of POST parameters, including advanced filters and search modes.
In the response fields of the Search endpoint you’ll find a list of web sources citing the target keyword. In addition to that, every source comes with useful data, including page information, sentiment connotations, social metrics, and more.
Content Analysis API - Summary
Users of brand monitoring and sentiment analytics software love dashboards with graphs and diagrams. So much so that such software solutions are designed as a set of comprehensive data visualizations.
The Summary endpoint of Content Analysis API is designed to provide you with all the data you need to build informative yet visually stunning dashboards that your users will love and your competitors will try to copy.
Specifically, the Summary endpoint will provide an in-depth overview of citation data available for the target keyword and other parameters set in the API request
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Find out what people think about a brand or product
Sentiment Analysis, which is also sometimes referred to as opinion mining, is the process of determining the emotional connotation of the text.
DataForSEO Content Analysis API provides a sophisticated sentiment analysis algorithm that can be easily integrated into your solution.
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Put reputation on a timeline
Just like any other marketing tool, sentiment analysis is more useful when distributed over a timeline. Knowing when brand reputation started to degrade or improve is a piece of crucial information that helps companies adjust their communication strategies.
Content Analysis API offers a set of endpoints that will provide your solution with citation stats by date for a target keyword, as well as citation trends in a target category. What’s more, the Rating Distribution endpoint will help you get ratings associated with a certain citation.
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Content Analysis API - Phrase Trends
Putting web mentions over a timeline will give you the capability to analyze the dynamics of brand reputation, track any changes back to a certain event and display a meaningful sentiment polarity diagram to your users.
The phrase trends endpoint of DataForSEO Content Analysis API provides all the data you need to build a clear view of sentiment polarity changes over time.
Content Analysis API - Category Trends
Sometimes, building a time series for a single keyword is not enough. Obtaining statistical data for a whole category of keywords will give your users a broader view of what people think about the entire market niche.
That is exactly the data that the Category endpoint of Content Analysis API can provide you with, so just choose a product category you’re interested in, define the date and time range for a time series and make a request.
In the response fields of the Search endpoint you’ll find a list of web sources citing the target keyword. In addition to that, every source comes with useful data, including page information, sentiment connotations, social metrics, and more.
Content Analysis API - Rating Distribution
Every brand wants to find out how happy a customer is with a product or service. Sentiment analysis will provide this information, but it can be quite difficult to put sentiments on a comprehensive scale.
With the Rating Distribution endpoint of Content Analysis API, you can easily correlate sentiment polarity with a clear minimal and maximal rating. Relying on that information, it also becomes easy to investigate brand mentions that have contradictive sentiments and rankings.
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Detect the Sentiment of Web Mentions
In this article, we will walk you through the basics of sentiment analysis and will explain a few more advanced principles of using sentiment analysis APIs for brand management projects.
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Help Center – Getting Started
Documentation is the starting point on your journey toward building powerful SEO software.
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Content Analysis API Documentation
Technical details explaining parameters available for setting an API task and fields in the response.
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DataForSEO API Helps On the Map Marketing Go Up at the Time of a Downturn
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