From simple in-house tools to complex SaaS projects — brand reputation software solutions require lots of data. The reliability of brand-mention data and the speed of getting it are the main reasons some projects succeed and others don’t.
Content Analysis API will ensure your brand monitoring solution can quickly search for brand mentions and keyword citations across the web and get all the related data in real time.
Sentiment Analysis, which is also sometimes referred to as opinion mining, is the process of determining the emotional connotation of the text.
DataForSEO Content Analysis API provides a sophisticated sentiment analysis algorithm that can be easily integrated into your solution.
Just like any other marketing tool, sentiment analysis is more useful when distributed over a timeline. Knowing when brand reputation started to degrade or improve is a piece of crucial information that helps companies adjust their communication strategies.
Content Analysis API offers a set of endpoints that will provide your solution with citation stats by date for a target keyword, as well as citation trends in a target category. What’s more, the Rating Distribution endpoint will help you get ratings associated with a certain citation.
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In this article, we will walk you through the basics of sentiment analysis and will explain a few more advanced principles of using sentiment analysis APIs for brand management projects.