Visual Guide to
SERP Features

In DataForSEO APIs

DataForSEO SERP API

SERP features are structured elements that constitute the search engine results page. This includes organic, paid, featured, and other types of results displayed in SERP.

The Advanced function of DataForSEO SERP API will provide you with structured data on every single element of the results page while also translating each element into a set of standardized notional parts. All results are specific to the indicated keyword, search engine, location, language, and device.

This guide is aimed at providing you with specific visual examples of SERP elements (both mobile and desktop) supported by DataForSEO. To help you identify certain elements, we included a brief description, screenshots, and code snippets into each entry.

Register an account with DataForSEO to access DataForSEO APIs. You can also check our documentation to find out more about the structure of requests and responses.

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SERP Features

Organic

On the most basic level, SERP elements can be divided into two groups: organic and paid. Although the former includes knowledge graphs, answer boxes, etc., at DataForSEO we apply the term “organic results” to typical search engine results that cannot be categorized as “Advanced SERP elements.”

You will get organic SERP elements in both “Advanced” and “Regular” functions of SERP API.

Title | title

Breadcrumbs | breadcrumb

Image | is_image

Description | description

Pre-snippet | pre-snippet

Extended snippet | extended_snippet

Rating | rating (rating_type, value, votes_count, rating_type)

Highlighted | highlighted

Sitelinks | links (type, title, description, url)

Element in SERP API
{ "type": "organic", "rank_group": 1, "rank_absolute": 2, "position": "left", "xpath": "/html[1]/body[1]/div[8]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[3]/div[1]/div[1]", "domain": "natashaskitchen.com", "title": "How to Cook Buckwheat Kasha - Natasha's Kitchen", "url": "https://natashaskitchen.com/how-to-cook-buckwheat-kasha/", "breadcrumb": "https://natashaskitchen.com › how-to-cook-buckwheat-kasha", "is_image": true, "is_video": false, "is_featured_snippet": false, "description": "Feb 15, 2015 - Instructions. Rinse and drain buckwheat well. In a medium sauce pan, combine buckwheat with 1 3/4 cups water, 1 Tbsp butter and 1/2 tsp salt. Bring to a simmer then cover with a tight fitting lid and simmer on low for 18-20 min. Just like with rice, you should hear hissing while cooking and it will get quiet when done.", "pre_snippet": "02/15/2015 00:00:00", "extended_snippet": " Rating: 4.8 - ‎27 votes - ‎23 min", "amp_version": false, "rating": { "rating_type": "Max5", "value": 4.8, "votes_count": 27, "rating_max": 5 }, "highlighted": [ "buckwheat", "cooking" ], "links": [ { "type": "link_element", "title": "Buckwheat with Mushrooms", "description": null, "url": "https://natashaskitchen.com/buckwheat-with-mushrooms-3-giveaways/" }, { "type": "link_element", "title": "Buckwheat and Pork (one-pot ...", "description": null, "url": "https://natashaskitchen.com/buckwheat-and-pork-one-pot-meal/" } ]

Answer Box

The Answer Box element is intended to provide a direct answer to a user query. You may come across different types of Answer Boxes, including Currency Conversion, Vocabulary, etc.

Text | text

Link | link_element

Element in SERP API
{ "type": "answer_box", "rank_group": 1, "rank_absolute": 1, "position": "left", "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]", "text": [ "Translations, word origin, and more definitions", "Show less", "Dictionary", "", "obsolescent", "ˌɒbsəˈlɛs(ə)nt", "Learn to pronounce", "adjective adjective: obsolescent becoming obsolete. \"obsolescent equipment\" h on the wane disappearing past its prime ageing moribund on its last legs out of date outdated old-fashioned outmoded Similar: on the way out past it dying out becoming obsolete going out of use going out of fashion on the decline declining waning", "Origin mid 18th century: from Latin ‘falling into disuse’, from the verb obsolescent- obsolescere", "Translate obsolescent to", "Use over time for: obsolescent", "From Oxford", "Feedback" ], "links": [ { "type": "link_element", "title": " Learn to pronounce ", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=how+to+pronounce+obsolescent&stick=H4sIAAAAAAAAAOMIfcRoyy3w8sc9YSmTSWtOXmPU4-INKMrPK81LzkwsyczPExLnYglJLcoV4pfi5eLOTyrOz0ktTk7NK7FiUWJKzeNZxCqTkV-uUJKvUADUlg_Ul6qApAoAKQlL52EAAAA&pron_lang=en&pron_country=gb&sa=X&ved=2ahUKEwjA1IKJ1qrmAhUIx4UKHaiYClkQ3eEDMAB6BAgBEAg" }, { "type": "link_element", "title": null, "description": null, "url": "http://books.google.com/ngrams/graph?year_start=1800&year_end=2008&corpus=15&smoothing=7&case_insensitive=on&content=obsolescent" }, { "type": "link_element", "title": "From Oxford", "description": null, "url": "http://english.oxforddictionaries.com/obsolescent" }, { "type": "link_element", "title": "Feedback", "description": null, "url": "https://www.google.nl/#" } ] },

Local Pack

The main aim of the Local Pack is to provide users with the necessary information about local establishments relevant to their queries. This feature appears inside the SERP in the “3-pack” form and can give info about the listed establishment’s name, phone number, address, work hours, rating, and location on the map.

 

You can use a separate endpoint of SERP API to get Local Pack results.

Title | title

Description | description

Rating | rating_type, rating_max

Rating | value

Element in SERP API
{ "type": "local_pack", "rank_group": 1, "rank_absolute": 1, "position": "left", "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[4]/div[1]/div[1]", "title": "Domino's", "description": "450,0 m · Ceintuurbaan 314 \nClosed ⋅ Opens 12PM \nLongtime pizza chain known for delivery \n", "domain": null, "phone": null, "url": null, "is_paid": false, "rating": { "rating_type": "Max5", "value": 36, "votes_count": null, "rating_max": 5 } }, { "type": "local_pack", "rank_group": 2, "rank_absolute": 2, "position": "left", "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[4]/div[1]/div[2]", "title": "Pizza Heart", "description": "1,9 km · Reguliersdwarsstraat 51 \nClosed ⋅ Opens 5PM \nLate-night food · Outdoor seating · Casual \n", "domain": null, "phone": null, "url": null, "is_paid": false, "rating": { "rating_type": "Max5", "value": 40, "votes_count": null, "rating_max": 5 } }, { "type": "local_pack", "rank_group": 3, "rank_absolute": 3, "position": "left", "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[4]/div[1]/div[3]", "title": "Sugo", "description": "550,0 m · Ferdinand Bolstraat 107 \n\nLate-night food · Cosy · Casual \n", "domain": null, "phone": null, "url": null, "is_paid": false, "rating": { "rating_type": "Max5", "value": 44, "votes_count": null, "rating_max": 5 } },

Knowledge Graph

Knowledge Graph feature always appears on the right side of SERPs and displays extra info about the topic of the corresponding query. It can also include numerous pictures, searches, links, etc., that are likely relevant to the user query.

 

In DataForSEO SERP API responses, Knowledge Graphs consist of structured elements – “knowledge_graph_part_element.”

Title | title

Description | description

Element in SERP API
{ "type": "knowledge_graph", "rank_group": 1, "rank_absolute": 1, "position": "right", "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[3]/div[1]", "title": "Heathrow Airport", "sub_title": null, "description": "Heathrow Airport, also known as London Heathrow, is a major international airport in London, United Kingdom.", "card_id": null, "url": "https://www.heathrow.com/", "items": [ { "type": "knowledge_graph_part_element", "text": "See photos Moved, closed or was never here Report", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "See photos", "description": null, "url": "https://www.google.nl/search?q=heathrow&num=100&hl=en&gl=NL&tbm=isch&source=iu&ictx=1&fir=VnBfdCRcQQhtUM%253A%252Cqf2JmFtBD0V1YM%252C_&vet=1&usg=K_bAMcQSxVIq8RRxgmqWXWEmU5o5Q%3D&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0QuqIBMIoBegQIaRAG#imgrc=VnBfdCRcQQhtUM" }, { "type": "link_element", "title": null, "description": null, "url": "https://www.google.nl/#" } ] }, { "type": "knowledge_graph_part_element", "text": "3,8 10.053 Google reviews", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "10.053 Google reviews", "description": null, "url": "https://www.google.nl/javascript:void(0)" } ] }, { "type": "knowledge_graph_part_element", "text": "Airport in Longford, England", "anchor": null, "url": null, "links": null }, { "type": "knowledge_graph_part_element", "text": "Description Heathrow Airport, also known as London Heathrow, is a major international airport in London, United Kingdom. Wikipedia", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Wikipedia", "description": null, "url": "https://en.wikipedia.org/wiki/Heathrow_Airport" } ] }, { "type": "knowledge_graph_part_element", "text": "Address : Longford TW6, United Kingdom", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Address", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=heathrow+airport+address&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM7KM9GSzU620s_JT04syczPgzOsElNSilKLixexSmSkJpZkFOWXKyRmFhXkF5UoQKUAzb8apEYAAAA&ludocid=10369348292721394023&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6BMwkQF6BAhmEAY" } ] }, { "type": "knowledge_graph_part_element", "text": "Code : LHR", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Code", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=heathrow+airport+code&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM7KM9GSzE620k8sy0wsyczP00_MLCrILyqxSs5PSV3EKpqRmliSUZRfrgAVVwCJAwAEIFl4PwAAAA&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6BMoADCSAXoECGYQCQ" } ] }, { "type": "knowledge_graph_part_element", "text": "Area : 12.14 km²", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Area", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=heathrow+airport+area&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM7KM9GSyk620s_JT04syczPgzOsEotSExeximakJpZkFOWXKyRmFhXkF5UogMQBcJRTbUAAAAA&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6BMoADCTAXoECGYQDA" } ] }, { "type": "knowledge_graph_part_element", "text": "Elevation : 25 m", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Elevation", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=heathrow+airport+elevation&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM7KM9GSz0620s_JT04syczPgzOsUnNSy8CsRaxSGamJJRlF-eUKiZlFBflFJQpwSQBPuS4TSgAAAA&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6BMoADCUAXoECGYQDw" } ] }, { "type": "knowledge_graph_part_element", "text": "Phone : +44 844 335 1801", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Phone", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=heathrow+airport+phone&ludocid=10369348292721394023&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6BMwlQF6BAhmEBI" } ] }, { "type": "knowledge_graph_part_element", "text": "Aircraft movements : 477,604", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Aircraft movements", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=heathrow+airport+aircraft+movements&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6BMoADCWAXoECGYQFg" } ] }, { "type": "knowledge_graph_part_element", "text": "Owner : Heathrow Airport Holdings", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Owner", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=heathrow+airport+owner&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM7KM9GSyyi30k_Oz8lJTS7JzM_Tz8lPTgQxiq3yy_NSixaximWkJpZkFOWXKyRmFhXkF5UogCUAK37w0UUAAAA&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6BMoADCXAXoECGYQGQ" }, { "type": "link_element", "title": "Heathrow Airport Holdings", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=Heathrow+Airport+Holdings&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM7KM1HiBLGMKnLSkrXkMsqt9JPzc3JSk0sy8_P0c_KTE0GMYqv88rzUokWskh6piSUZRfnlCo6ZRQX5RSUKHvk5KZl56cUAeFjEmFMAAAA&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0QmxMoATCXAXoECGYQGg" } ] }, { "type": "knowledge_graph_part_element", "text": "Opened : January 1, 1946", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Opened", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=heathrow+airport+opened&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM7KM9FSySi30k_Oz8lJTS7JzM_Tz8lPTgQxiq0qUxOLFPILUvNSUxaximekJpZkFOWXKyRmFhXkF5VAZQC2fMPQTAAAAA&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6BMoADCYAXoECGYQHQ" } ] }, { "type": "knowledge_graph_part_element", "text": "Roads : M25 , M4", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Roads", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=heathrow+airport+roads&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM7KM9GSzSi30k_Oz8lJTS7JzM_Tz8lPTgQxiq2K8hNTFrGKZaQmlmQU5ZcrJGYWFeQXlSiAxIsBSZE5ZUQAAAA&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6BMoADCZAXoECGYQIA" }, { "type": "link_element", "title": "M25", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=M25&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM7KM1ECs0xN0sq0ZDPKrfST83NyUpNLMvPz9HPykxNBjGKrovzElEWszL5GpgAqk5S3OwAAAA&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0QmxMoATCZAXoECGYQIQ" }, { "type": "link_element", "title": "M4", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=M4+motorway&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM7KM1HiBLEMU5LzLLVkM8qt9JPzc3JSk0sy8_P0c_KTE0GMYqui_MSURazcviYKufkl-UXliZUALjJopEQAAAA&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0QmxMoAjCZAXoECGYQIg" } ] }, { "type": "knowledge_graph_part_element", "text": "Suggest an edit Suggest an edit Change name or other details Edit name, location, hours, etc Remove this place Mark as closed, non-existent or duplicate Thanks for your feedback. Your responses help to improve the Google Search experience. Note: Your feedback won't directly influence the ranking of any single page. Learn more Done Unable to add this file. Please check that it is a valid photo. Thanks for your feedback. Your responses help to improve the Google Search experience. Note: Your feedback won't directly influence the ranking of any single page. Learn more Done Unable to add this file. Please check that it is a valid photo.", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Suggest an edit", "description": null, "url": "https://www.google.nl/#" }, { "type": "link_element", "title": "Learn more", "description": null, "url": "https://support.google.com/websearch/answer/3338405" }, { "type": "link_element", "title": "Learn more", "description": null, "url": "https://support.google.com/websearch/answer/3338405" } ] }, { "type": "knowledge_graph_part_element", "text": "Questions & answers Ask a question Q: What terminal will a flight from Toronto land A: Terminal 3 & 5 (21 more answers) See all questions (1773)", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Ask a question", "description": null, "url": "https://www.google.nl/#" }, { "type": "link_element", "title": "See all questions (1773)", "description": null, "url": "https://www.google.nl/#" } ] }, { "type": "knowledge_graph_part_element", "text": "Reviews from the web Facebook 3,3/5 15.448 votes Flightradar24 82% 11.739 reviews", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Facebook3,3/515.448 votes", "description": null, "url": "https://www.facebook.com/HeathrowAirport/" }, { "type": "link_element", "title": "Flightradar2482%11.739 reviews", "description": null, "url": "https://www.flightradar24.com/data/airports/lhr" } ] }, { "type": "knowledge_graph_part_element", "text": "Popular times Tuesdays Mondays Tuesdays Wednesdays Thursdays Fridays Saturdays Sundays Based on visits to this place. : Live : A little busy 6a 9a 12p 3p 6p 9p 12a 3a 12a 3a 6a 9a 12p 3p 6p 9p 12a 3a 6a Histogram showing popular times on Sundays Histogram showing popular times on Mondays Histogram showing popular times on Tuesdays Histogram showing popular times on Wednesdays Histogram showing popular times on Thursdays Histogram showing popular times on Fridays Histogram showing popular times on Saturdays", "anchor": null, "url": null, "links": null }, { "type": "knowledge_graph_part_element", "text": "Reviews Reviews are automatically processed to detect inappropriate content and spam. We may take down reviews that are flagged in order to comply with Google policies or legal obligations. Write a review Add a photo Thank you for sharing! Your photo will be posted publicly on Google. Contribute More Finished Upload public photos of Heathrow Airport Posting publicly on the Web International hub for London with a terminal designed by Richard Rogers and an express train link. - Google \"Plus a great customer service and a great selection of food and service .\" \"Then no ground staff to push the stairs in place (15 minute wait ).\" \"Could use one or two eating establishments and cleaner toilets \" View all Google reviews", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Google policies", "description": null, "url": "https://support.google.com/contributionpolicy/answer/7400114?ref_topic=7422769" }, { "type": "link_element", "title": "Write a review", "description": null, "url": "https://www.google.nl/javascript:void(0);" }, { "type": "link_element", "title": "Add a photo", "description": null, "url": "https://www.google.nl/#" }, { "type": "link_element", "title": null, "description": null, "url": "https://www.google.com/maps/contrib/103863743296176977235?sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0QwPQBMJ8BegQIchAP" }, { "type": "link_element", "title": "\"Plus a great customer service and a great selection of food and service.\" ", "description": null, "url": "https://www.google.com/maps/contrib/103863743296176977235/place/ChIJ6W3FzTRydkgRZ0H2Q1VT548?sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Qv_QBMJ8BegQIchAQ" }, { "type": "link_element", "title": null, "description": null, "url": "https://www.google.com/maps/contrib/113259728459433410648?sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0QwPQBMJ8BegQIchAS" }, { "type": "link_element", "title": "\"Then no ground staff to push the stairs in place (15 minute wait).\" ", "description": null, "url": "https://www.google.com/maps/contrib/113259728459433410648/place/ChIJ6W3FzTRydkgRZ0H2Q1VT548?sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Qv_QBMJ8BegQIchAT" }, { "type": "link_element", "title": null, "description": null, "url": "https://www.google.com/maps/contrib/117614344165629501473?sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0QwPQBMJ8BegQIchAV" }, { "type": "link_element", "title": "\"Could use one or two eating establishments and cleaner toilets\" ", "description": null, "url": "https://www.google.com/maps/contrib/117614344165629501473/place/ChIJ6W3FzTRydkgRZ0H2Q1VT548?sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Qv_QBMJ8BegQIchAW" }, { "type": "link_element", "title": "View all Google reviews", "description": null, "url": "https://www.google.nl/javascript:void(0)" } ] }, { "type": "knowledge_graph_part_element", "text": "Profiles Facebook Twitter Instagram", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Facebook", "description": null, "url": "https://www.facebook.com/HeathrowAirport" }, { "type": "link_element", "title": "Twitter", "description": null, "url": "https://twitter.com/heathrowairport" }, { "type": "link_element", "title": "Instagram", "description": null, "url": "https://www.instagram.com/heathrow_airport" } ] }, { "type": "knowledge_graph_part_element", "text": "People also search for View 15+ more View 15+ Gatwick Airport Airport London City Airport Airport London Luton Airport Airport Hotel Sofitel London H... 5-star hotel Heathrow Central Bus Station Bus station", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "People also search for", "description": null, "url": "https://www.google.nl/search?hl=en&gl=NL&tbm=lcl&q=Heathrow+Airport&rflfq=1&num=20&uule=a+cm9sZToxIHByb2R1Y2VyOjEyIHByb3ZlbmFuY2U6NiB0aW1lc3RhbXA6MTU3NTk3MzUyNjAwMDAwMCBsYXRsbmd7IGxhdGl0dWRlX2U3OjUyMzQ5NzM3MCBsb25naXR1ZGVfZTc6NDg5NjY5ODAgfSByYWRpdXM6MTA%3D&stick=H4sIAAAAAAAAACVQS0oDQRQkC8WlZMTFrOYI7_9ZunPpFYKMRAhMmAS8jyfwXJ7CmkjT0NSrrqpXD_fjEJbuLJ3tRKxuouPeNZWJVMRCCifHQZXDW4UyRTNINcZBlFzxUz0jrIuqx70kRwfIbAYyJ4PorMTG7B2l2ZWwYUl16Y5OpSLMxiHdwFJvw5euioCNdkVmOAWJGiEGQJgQPMXLiEwx5fGJsYCXJ1EkRbOIENAQo1QpUkNupOYAaiAyNg1zsdpQ3QrRpFJYERfsuOwmgKB4O1uwqKtusk6N3LhiHUIGpXGwJM9iqUbWYibZBEigakqN6lIqu_9lWSI7s8pvLcJsCFQNq0YrFYoMxj-73e_u-W1ezqd5Opwuy3SZD-v7cfpY1u-7x9f5cD2uy9f08rmel_X6B0aPnlXZAQAA&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6nUoADCiAXoECHQQAQ" }, { "type": "link_element", "title": "View 15+ moreView 15+", "description": null, "url": "https://www.google.nl/search?hl=en&gl=NL&tbm=lcl&q=Heathrow+Airport&rflfq=1&num=20&uule=a+cm9sZToxIHByb2R1Y2VyOjEyIHByb3ZlbmFuY2U6NiB0aW1lc3RhbXA6MTU3NTk3MzUyNjAwMDAwMCBsYXRsbmd7IGxhdGl0dWRlX2U3OjUyMzQ5NzM3MCBsb25naXR1ZGVfZTc6NDg5NjY5ODAgfSByYWRpdXM6MTA%3D&stick=H4sIAAAAAAAAACVQS0oDQRQkC8WlZMTFrOYI7_9ZunPpFYKMRAhMmAS8jyfwXJ7CmkjT0NSrrqpXD_fjEJbuLJ3tRKxuouPeNZWJVMRCCifHQZXDW4UyRTNINcZBlFzxUz0jrIuqx70kRwfIbAYyJ4PorMTG7B2l2ZWwYUl16Y5OpSLMxiHdwFJvw5euioCNdkVmOAWJGiEGQJgQPMXLiEwx5fGJsYCXJ1EkRbOIENAQo1QpUkNupOYAaiAyNg1zsdpQ3QrRpFJYERfsuOwmgKB4O1uwqKtusk6N3LhiHUIGpXGwJM9iqUbWYibZBEigakqN6lIqu_9lWSI7s8pvLcJsCFQNq0YrFYoMxj-73e_u-W1ezqd5Opwuy3SZD-v7cfpY1u-7x9f5cD2uy9f08rmel_X6B0aPnlXZAQAA&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q63UoATCiAXoECHQQAg" }, { "type": "link_element", "title": "Gatwick AirportAirport", "description": null, "url": "https://www.google.nl/javascript:void(0);" }, { "type": "link_element", "title": "London City AirportAirport", "description": null, "url": "https://www.google.nl/javascript:void(0);" }, { "type": "link_element", "title": "London Luton AirportAirport", "description": null, "url": "https://www.google.nl/javascript:void(0);" }, { "type": "link_element", "title": "Hotel Sofitel London H...5-star hotel", "description": null, "url": "https://www.google.nl/javascript:void(0);" }, { "type": "link_element", "title": "Heathrow Central Bus StationBus station", "description": null, "url": "https://www.google.nl/javascript:void(0);" } ] } ] } ] } ] } } }
Element in SERP API
{ "type": "knowledge_graph", "rank_group": 1, "rank_absolute": 1, "position": "right", "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[3]/div[1]", "title": "Heathrow Airport", "sub_title": null, "description": "Heathrow Airport, also known as London Heathrow, is a major international airport in London, United Kingdom.", "card_id": null, "url": "https://www.heathrow.com/", "items": [ { "type": "knowledge_graph_part_element", "text": "See photos Moved, closed or was never here Report", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "See photos", "description": null, "url": "https://www.google.nl/search?q=heathrow&num=100&hl=en&gl=NL&tbm=isch&source=iu&ictx=1&fir=VnBfdCRcQQhtUM%253A%252Cqf2JmFtBD0V1YM%252C_&vet=1&usg=K_bAMcQSxVIq8RRxgmqWXWEmU5o5Q%3D&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0QuqIBMIoBegQIaRAG#imgrc=VnBfdCRcQQhtUM" }, { "type": "link_element", "title": null, "description": null, "url": "https://www.google.nl/#" } ] }, { "type": "knowledge_graph_part_element", "text": "3,8 10.053 Google reviews", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "10.053 Google reviews", "description": null, "url": "https://www.google.nl/javascript:void(0)" } ] }, { "type": "knowledge_graph_part_element", "text": "Airport in Longford, England", "anchor": null, "url": null, "links": null },
Element in SERP API
"type": "knowledge_graph_part_element", "text": "Description Heathrow Airport, also known as London Heathrow, is a major international airport in London, United Kingdom. Wikipedia", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Wikipedia", "description": null, "url": "https://en.wikipedia.org/wiki/Heathrow_Airport" } ] }, { "type": "knowledge_graph_part_element", "text": "Address : Longford TW6, United Kingdom", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Address", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=heathrow+airport+address&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM7KM9GSzU620s_JT04syczPgzOsElNSilKLixexSmSkJpZkFOWXKyRmFhXkF5UoQKUAzb8apEYAAAA&ludocid=10369348292721394023&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6BMwkQF6BAhmEAY" } ] }, { "type": "knowledge_graph_part_element", "text": "Code : LHR", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Code", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=heathrow+airport+code&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM7KM9GSzE620k8sy0wsyczP00_MLCrILyqxSs5PSV3EKpqRmliSUZRfrgAVVwCJAwAEIFl4PwAAAA&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6BMoADCSAXoECGYQCQ" } ] }, { "type": "knowledge_graph_part_element", "text": "Area : 12.14 km²", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Area", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=heathrow+airport+area&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM7KM9GSyk620s_JT04syczPgzOsEotSExeximakJpZkFOWXKyRmFhXkF5UogMQBcJRTbUAAAAA&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6BMoADCTAXoECGYQDA" } ] }, { "type": "knowledge_graph_part_element", "text": "Elevation : 25 m", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Elevation", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=heathrow+airport+elevation&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM7KM9GSz0620s_JT04syczPgzOsUnNSy8CsRaxSGamJJRlF-eUKiZlFBflFJQpwSQBPuS4TSgAAAA&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6BMoADCUAXoECGYQDw" } ] }, { "type": "knowledge_graph_part_element", "text": "Phone : +44 844 335 1801", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Phone", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=heathrow+airport+phone&ludocid=10369348292721394023&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6BMwlQF6BAhmEBI" } ] }, { "type": "knowledge_graph_part_element", "text": "Aircraft movements : 477,604", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Aircraft movements", "description": null, "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=heathrow+airport+aircraft+movements&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6BMoADCWAXoECGYQFg" } ] },
Element in SERP API
{ "type": "knowledge_graph_part_element", "text": "Questions & answers Ask a question Q: What terminal will a flight from Toronto land A: Terminal 3 & 5 (21 more answers) See all questions (1773)", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Ask a question", "description": null, "url": "https://www.google.nl/#" }, { "type": "link_element", "title": "See all questions (1773)", "description": null, "url": "https://www.google.nl/#" } ] },
Element in SERP API
{ "type": "knowledge_graph_part_element", "text": "Reviews from the web Facebook 3,3/5 15.448 votes Flightradar24 82% 11.739 reviews", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Facebook3,3/515.448 votes", "description": null, "url": "https://www.facebook.com/HeathrowAirport/" }, { "type": "link_element", "title": "Flightradar2482%11.739 reviews", "description": null, "url": "https://www.flightradar24.com/data/airports/lhr" } ] },
Element in SERP API
{ "type": "knowledge_graph_part_element", "text": "Popular times Tuesdays Mondays Tuesdays Wednesdays Thursdays Fridays Saturdays Sundays Based on visits to this place. : Live : A little busy 6a 9a 12p 3p 6p 9p 12a 3a 12a 3a 6a 9a 12p 3p 6p 9p 12a 3a 6a Histogram showing popular times on Sundays Histogram showing popular times on Mondays Histogram showing popular times on Tuesdays Histogram showing popular times on Wednesdays Histogram showing popular times on Thursdays Histogram showing popular times on Fridays Histogram showing popular times on Saturdays", "anchor": null, "url": null, "links": null },
Element in SERP API
{ "type": "knowledge_graph_part_element", "text": "Reviews Reviews are automatically processed to detect inappropriate content and spam. We may take down reviews that are flagged in order to comply with Google policies or legal obligations. Write a review Add a photo Thank you for sharing! Your photo will be posted publicly on Google. Contribute More Finished Upload public photos of Heathrow Airport Posting publicly on the Web International hub for London with a terminal designed by Richard Rogers and an express train link. - Google \"Plus a great customer service and a great selection of food and service .\" \"Then no ground staff to push the stairs in place (15 minute wait ).\" \"Could use one or two eating establishments and cleaner toilets \" View all Google reviews", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Google policies", "description": null, "url": "https://support.google.com/contributionpolicy/answer/7400114?ref_topic=7422769" }, { "type": "link_element", "title": "Write a review", "description": null, "url": "https://www.google.nl/javascript:void(0);" }, { "type": "link_element", "title": "Add a photo", "description": null, "url": "https://www.google.nl/#" }, { "type": "link_element", "title": null, "description": null, "url": "https://www.google.com/maps/contrib/103863743296176977235?sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0QwPQBMJ8BegQIchAP" }, { "type": "link_element", "title": "\"Plus a great customer service and a great selection of food and service.\" ", "description": null, "url": "https://www.google.com/maps/contrib/103863743296176977235/place/ChIJ6W3FzTRydkgRZ0H2Q1VT548?sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Qv_QBMJ8BegQIchAQ" }, { "type": "link_element", "title": null, "description": null, "url": "https://www.google.com/maps/contrib/113259728459433410648?sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0QwPQBMJ8BegQIchAS" }, { "type": "link_element", "title": "\"Then no ground staff to push the stairs in place (15 minute wait).\" ", "description": null, "url": "https://www.google.com/maps/contrib/113259728459433410648/place/ChIJ6W3FzTRydkgRZ0H2Q1VT548?sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Qv_QBMJ8BegQIchAT" }, { "type": "link_element", "title": null, "description": null, "url": "https://www.google.com/maps/contrib/117614344165629501473?sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0QwPQBMJ8BegQIchAV" }, { "type": "link_element", "title": "\"Could use one or two eating establishments and cleaner toilets\" ", "description": null, "url": "https://www.google.com/maps/contrib/117614344165629501473/place/ChIJ6W3FzTRydkgRZ0H2Q1VT548?sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Qv_QBMJ8BegQIchAW" }, { "type": "link_element", "title": "View all Google reviews", "description": null, "url": "https://www.google.nl/javascript:void(0)" } ] },
Element in SERP API
{ "type": "knowledge_graph_part_element", "text": "Profiles Facebook Twitter Instagram", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "Facebook", "description": null, "url": "https://www.facebook.com/HeathrowAirport" }, { "type": "link_element", "title": "Twitter", "description": null, "url": "https://twitter.com/heathrowairport" }, { "type": "link_element", "title": "Instagram", "description": null, "url": "https://www.instagram.com/heathrow_airport" } ] },
Element in SERP API
{ "type": "knowledge_graph_part_element", "text": "People also search for View 15+ more View 15+ Gatwick Airport Airport London City Airport Airport London Luton Airport Airport Hotel Sofitel London H... 5-star hotel Heathrow Central Bus Station Bus station", "anchor": null, "url": null, "links": [ { "type": "link_element", "title": "People also search for", "description": null, "url": "https://www.google.nl/search?hl=en&gl=NL&tbm=lcl&q=Heathrow+Airport&rflfq=1&num=20&uule=a+cm9sZToxIHByb2R1Y2VyOjEyIHByb3ZlbmFuY2U6NiB0aW1lc3RhbXA6MTU3NTk3MzUyNjAwMDAwMCBsYXRsbmd7IGxhdGl0dWRlX2U3OjUyMzQ5NzM3MCBsb25naXR1ZGVfZTc6NDg5NjY5ODAgfSByYWRpdXM6MTA%3D&stick=H4sIAAAAAAAAACVQS0oDQRQkC8WlZMTFrOYI7_9ZunPpFYKMRAhMmAS8jyfwXJ7CmkjT0NSrrqpXD_fjEJbuLJ3tRKxuouPeNZWJVMRCCifHQZXDW4UyRTNINcZBlFzxUz0jrIuqx70kRwfIbAYyJ4PorMTG7B2l2ZWwYUl16Y5OpSLMxiHdwFJvw5euioCNdkVmOAWJGiEGQJgQPMXLiEwx5fGJsYCXJ1EkRbOIENAQo1QpUkNupOYAaiAyNg1zsdpQ3QrRpFJYERfsuOwmgKB4O1uwqKtusk6N3LhiHUIGpXGwJM9iqUbWYibZBEigakqN6lIqu_9lWSI7s8pvLcJsCFQNq0YrFYoMxj-73e_u-W1ezqd5Opwuy3SZD-v7cfpY1u-7x9f5cD2uy9f08rmel_X6B0aPnlXZAQAA&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q6nUoADCiAXoECHQQAQ" }, { "type": "link_element", "title": "View 15+ moreView 15+", "description": null, "url": "https://www.google.nl/search?hl=en&gl=NL&tbm=lcl&q=Heathrow+Airport&rflfq=1&num=20&uule=a+cm9sZToxIHByb2R1Y2VyOjEyIHByb3ZlbmFuY2U6NiB0aW1lc3RhbXA6MTU3NTk3MzUyNjAwMDAwMCBsYXRsbmd7IGxhdGl0dWRlX2U3OjUyMzQ5NzM3MCBsb25naXR1ZGVfZTc6NDg5NjY5ODAgfSByYWRpdXM6MTA%3D&stick=H4sIAAAAAAAAACVQS0oDQRQkC8WlZMTFrOYI7_9ZunPpFYKMRAhMmAS8jyfwXJ7CmkjT0NSrrqpXD_fjEJbuLJ3tRKxuouPeNZWJVMRCCifHQZXDW4UyRTNINcZBlFzxUz0jrIuqx70kRwfIbAYyJ4PorMTG7B2l2ZWwYUl16Y5OpSLMxiHdwFJvw5euioCNdkVmOAWJGiEGQJgQPMXLiEwx5fGJsYCXJ1EkRbOIENAQo1QpUkNupOYAaiAyNg1zsdpQ3QrRpFJYERfsuOwmgKB4O1uwqKtusk6N3LhiHUIGpXGwJM9iqUbWYibZBEigakqN6lIqu_9lWSI7s8pvLcJsCFQNq0YrFYoMxj-73e_u-W1ezqd5Opwuy3SZD-v7cfpY1u-7x9f5cD2uy9f08rmel_X6B0aPnlXZAQAA&sa=X&ved=2ahUKEwjrieiM76rmAhUhJTQIHQx8Ci0Q63UoATCiAXoECHQQAg" }, { "type": "link_element", "title": "Gatwick AirportAirport", "description": null, "url": "https://www.google.nl/javascript:void(0);" }, { "type": "link_element", "title": "London City AirportAirport", "description": null, "url": "https://www.google.nl/javascript:void(0);" }, { "type": "link_element", "title": "London Luton AirportAirport", "description": null, "url": "https://www.google.nl/javascript:void(0);" }, { "type": "link_element", "title": "Hotel Sofitel London H...5-star hotel", "description": null, "url": "https://www.google.nl/javascript:void(0);" }, { "type": "link_element", "title": "Heathrow Central Bus StationBus station", "description": null, "url": "https://www.google.nl/javascript:void(0);" } ] }

Top Stories

The Top Stories (also referred to as the News Box) feature is triggered by queries that include a news-heavy topic. This feature is usually displayed on the top of SERPs.

 

In DataForSEO SERP API responses, Top Stpries consist of structured elements – “top_stories_element.”

Item source | source

Item title | title

Item date | date

Element in SERP API
{ "type": "top_stories", "rank_group": 1, "rank_absolute": 1, "position": "left", "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/g-section-with-header[1]/div[2]", "title": null, "items": [ { "type": "top_stories_element", "source": "The Telegraph", "domain": "www.telegraph.co.uk", "title": "General election 2019 UK polls: Latest numbers show Tory lead at 10 points", "date": "42 mins ago", "url": "https://www.telegraph.co.uk/politics/2019/12/10/general-election-polls-2019-opinion-latest-odds-lead-uk/" }, { "type": "top_stories_element", "source": "The Telegraph", "domain": "www.telegraph.co.uk", "title": "What time can I vote in the 2019 general election, and when will we know \nthe results?", "date": "43 mins ago", "url": "https://www.telegraph.co.uk/politics/2019/12/10/2019-general-election-uk-vote-result-exit-polls/" }, { "type": "top_stories_element", "source": "Financial Times", "domain": "www.ft.com", "title": "Jon Ashworth says Labour's election chances are 'dire' — live updates", "date": "13 mins ago", "url": "https://www.ft.com/content/a4ebe2a5-697a-300b-ae83-3321aaad3611" } ] },

Twitter

The “Twitter” feature is often displayed in SERP if the subject of the search query is associated with the relevant Twitter account and/or if the Twitter posts can provide additional information on the subject.

 

In DataForSEO SERP API responses, the “Twitter” feature consists of structured elements – “twitter_element.”

Tweet | tweet

Element in SERP API
{ "type": "twitter", "rank_group": 1, "rank_absolute": 4, "position": "left", "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[4]/div[1]/div[1]/g-section-with-header[1]", "title": null, "url": null, "items": [ { "type": "twitter_element", "tweet": "These children are demanding their rights. What will you do? pic.twitter.com/t5GvZ3O…", "date": " · ", "url": "https://twitter.com/UNICEF/status/1204362624164515840" }, { "type": "twitter_element", "tweet": "DYK, UNICEF was awarded the Nobel Peace Prize in 1965. \n\nHere's the inside story, involving telegrams and Danny Kaye's Lear jet. #NobelPrize uni.cf/1OiExvH", "date": " · ", "url": "https://twitter.com/UNICEF/status/1204327407831977984" }, { "type": "twitter_element", "tweet": "The right to survive.\nThe right to family.\nThe right to health.\nThe right to education.\nThe right to safety.\nThe right to play.\nThe right to culture.\n\nClimate change is a serious threat to children’s rights. We must take #ClimateAction now. #COP25 #HumanRightsDay pic.twitter.com/myahLBs…", "date": " · ", "url": "https://twitter.com/UNICEF/status/1204264477312479232" }, { "type": "twitter_element", "tweet": "Here's what you need to know about consent. \n\n@UN_Women #GenerationEquality uni.cf/2sc5Ztf", "date": " · ", "url": "https://twitter.com/UNICEF/status/1204205355229691904" }, { "type": "twitter_element", "tweet": "Seven key commitments for world leaders to protect children’s rights while taking #ClimateAction. \n\n#COP25 \n\nuni.cf/2PjLxi5", "date": " · ", "url": "https://twitter.com/UNICEF/status/1204124845203701762" } ] },

Map

Although Local Maps and Maps features are pretty alike, the former serves a specific purpose: it displays the location of the particular place on the map and generates route options between different locations.

Map | map

Title | title

Element in SERP API
{ "type": "map", "rank_group": 1, "rank_absolute": 1, "position": "left", "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]", "title": "Amsterdam", "url": null }

Google Flights

The Flights feature essentially represents information about flights between two destinations for the selected dates.

 

In DataForSEO SERP API responses, the “Google Flights” feature consists of structured elements – “google_flights_element.”

Title | title

Url | url

Item description | description

Element in SERP API
{ "type": "google_flights", "rank_group": 1, "rank_absolute": 2, "position": "left", "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]", "title": "Flights from Berlin, Germany (all airports) to Dublin, Ireland (DUB)", "url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhooEgoyMDIwLTAxLTE2agwIAhIIL20vMDE1NnFyDAgCEggvbS8wMmNmdBooEgoyMDIwLTAxLTIwagwIAhIIL20vMDJjZnRyDAgCEggvbS8wMTU2cXpAQ2lkSFlqQTBXRUpITFMwdExTMHRMUzEzYzJKcVl6RXlRVUZCUVVGR00zWnVNV3RNYlRCbVFVRVNBMjVHVWc9PQ&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQuRUwAHoECHAQAw", "items": [ { "type": "google_flights_element", "description": "Ryanair 2h 30m Non-stop from €47 ", "url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhosEgoyMDIwLTAxLTE2MgJGUmoMCAISCC9tLzAxNTZxcgwIAhIIL20vMDJjZnQaLBIKMjAyMC0wMS0yMDICRlJqDAgCEggvbS8wMmNmdHIMCAISCC9tLzAxNTZxekBDaWRIWWpBMFdFSkhMUzB0TFMwdExTMTNjMkpxWXpFeVFVRkJRVUZHTTNadU1XdE1iVEJtUVVFU0EyNUdVZz09&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQ1RUoADAAegQIcBAQ" }, { "type": "google_flights_element", "description": "Aer Lingus 2h 30m Non-stop from €92 ", "url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhosEgoyMDIwLTAxLTE2MgJFSWoMCAISCC9tLzAxNTZxcgwIAhIIL20vMDJjZnQaLBIKMjAyMC0wMS0yMDICRUlqDAgCEggvbS8wMmNmdHIMCAISCC9tLzAxNTZxekBDaWRIWWpBMFdFSkhMUzB0TFMwdExTMTNjMkpxWXpFeVFVRkJRVUZHTTNadU1XdE1iVEJtUVVFU0EyNUdVZz09&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQ1RUoATAAegQIcBAR" }, { "type": "google_flights_element", "description": "Lufthansa 4h 0m+ Connecting from €142 ", "url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhosEgoyMDIwLTAxLTE2MgJMSGoMCAISCC9tLzAxNTZxcgwIAhIIL20vMDJjZnQaLBIKMjAyMC0wMS0yMDICTEhqDAgCEggvbS8wMmNmdHIMCAISCC9tLzAxNTZxekBDaWRIWWpBMFdFSkhMUzB0TFMwdExTMTNjMkpxWXpFeVFVRkJRVUZHTTNadU1XdE1iVEJtUVVFU0EyNUdVZz09&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQ1RUoAjAAegQIcBAS" }, { "type": "google_flights_element", "description": "KLM 4h 35m+ Connecting from €148 ", "url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhosEgoyMDIwLTAxLTE2MgJLTGoMCAISCC9tLzAxNTZxcgwIAhIIL20vMDJjZnQaLBIKMjAyMC0wMS0yMDICS0xqDAgCEggvbS8wMmNmdHIMCAISCC9tLzAxNTZxekBDaWRIWWpBMFdFSkhMUzB0TFMwdExTMTNjMkpxWXpFeVFVRkJRVUZHTTNadU1XdE1iVEJtUVVFU0EyNUdVZz09&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQ1RUoAzAAegQIcBAT" }, { "type": "google_flights_element", "description": "Other airlines 4h 25m+ Connecting from €149 ", "url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhooEgoyMDIwLTAxLTE2agwIAhIIL20vMDE1NnFyDAgCEggvbS8wMmNmdBooEgoyMDIwLTAxLTIwagwIAhIIL20vMDJjZnRyDAgCEggvbS8wMTU2cXpAQ2lkSFlqQTBXRUpITFMwdExTMHRMUzEzYzJKcVl6RXlRVUZCUVVGR00zWnVNV3RNYlRCbVFVRVNBMjVHVWc9PQ&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQ1RUoBDAAegQIcBAU" } ] },

Images

The Images results show up every time you run a query Google deems related to visual content. This feature appears in the form of a row and is often displayed inside the results page (although it can also be found on the top of SERP). Images can extend the duration of the search session by shifting the intent of users towards results imagery.

 

In DataForSEO SERP API responses, the “Images” feature consists of structured elements – “images_element.”

Title | title

Items | images_element

Element in SERP API
{ "type": "images", "rank_group": 1, "rank_absolute": 9, "position": "left", "xpath": "/html[1]/body[1]/div[8]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[7]/div[1]", "title": "Images for heathrow", "url": "https://www.google.com/search?num=100&q=heathrow&tbm=isch&source=univ&gl=US&hl=en&sa=X&ved=2ahUKEwj086CXrKvmAhVNvJ4KHXMWB9kQsAR6BAgDEAE", "items": [ { "type": "images_element", "alt": "Image result for heathrow", "url": "https://www.bbc.com/news/business-43981772" }, { "type": "images_element", "alt": "Image result for heathrow", "url": "https://www.internationalairportreview.com/news/94085/heathrow-31-consecutive-growth/" }, { "type": "images_element", "alt": "Image result for heathrow", "url": "https://www.bloomberg.com/news/articles/2019-08-03/heathrow-cancels-flights-in-response-to-planned-strike-bbc-says" }, { "type": "images_element", "alt": "Image result for heathrow", "url": "https://www.passengerterminaltoday.com/news/airport/heathrow-airport-suspends-all-departures-following-drone-sighting.html" }, { "type": "images_element", "alt": "Image result for heathrow", "url": "https://www.ferrovial.com/en/projects/heathrow-airport/" }, { "type": "images_element", "alt": "Image result for heathrow", "url": "https://fortune.com/2019/01/08/heathrow-adding-flights/" }, { "type": "images_element", "alt": "Image result for heathrow", "url": "https://www.designboom.com/architecture/heathrow-airport-expansion-masterplan-london-06-18-2019/" }, { "type": "images_element", "alt": "Image result for heathrow", "url": "https://en.wikipedia.org/wiki/Heathrow_Airport" }, { "type": "images_element", "alt": "Image result for heathrow", "url": "https://runwaygirlnetwork.com/2017/10/05/free-service-at-heathrow-helps-passengers-shop-and-spend/" }, { "type": "images_element", "alt": "Image result for heathrow", "url": "https://www.cnn.com/travel/article/heathrow-airport-expansion-plans-revealed-intl-scli-gbr/index.html" } ] },

Video

Similarly to the Images feature, videos are displayed within the SERPs in the form of a row.

 

In DataForSEO SERP API responses, the “Video” feature consists of structured elements – “video_element.”

Item title | title

Item source | source

Element in SERP API
{ "type": "video", "rank_group": 1, "rank_absolute": 9, "position": "left", "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[8]/div[1]/g-section-with-header[1]/div[2]", "items": [ { "type": "video_element", "source": "YouTube", "title": "London Heathrow Airport is expanding. Should it be?", "url": "https://www.youtube.com/watch?v=QN5Rnu0-RhE" }, { "type": "video_element", "source": "YouTube", "title": "Border Force Stop a Man With a Massive Amount of Cash ...", "url": "https://www.youtube.com/watch?v=3NX31WBsNmE" }, { "type": "video_element", "source": "YouTube", "title": "Heathrow: Britain's Busiest Airport Season 5 Episode 11 [720p ...", "url": "https://www.youtube.com/watch?v=8CB8t1ZXOhU" }, { "type": "video_element", "source": "YouTube", "title": "10 Important Things to Know About London Heathrow Airport", "url": "https://www.youtube.com/watch?v=ldXtIlFyBLA" }, { "type": "video_element", "source": "YouTube", "title": "Windy Arrivals LIVE from London Heathrow #Airport - 27R", "url": "https://www.youtube.com/watch?v=MRQ_xPJ0y_A" }, { "type": "video_element", "source": "YouTube", "title": "Heathrow Expansion - The Preferred Masterplan", "url": "https://www.youtube.com/watch?v=_At_8ZfqSLo" }, { "type": "video_element", "source": "YouTube", "title": "Armed Police Stop a Wanted Man From Leaving a Flight ...", "url": "https://www.youtube.com/watch?v=8kntl07GRIQ" }, { "type": "video_element", "source": "YouTube", "title": "Windy Arrivals LIVE from London Heathrow #Airport", "url": "https://www.youtube.com/watch?v=FPirfbnr-hk" }, { "type": "video_element", "source": "YouTube", "title": "The Secret To Airport Efficiency | Heathrow: Britain's Busiest ...", "url": "https://www.youtube.com/watch?v=jYHHOIw2Wiw" }, { "type": "video_element", "source": "YouTube", "title": "Boris Johnson casts doubt over Heathrow expansion and HS2", "url": "https://www.youtube.com/watch?v=Uj1Cg-O2ZAI" } ] },

People Also Ask

he People Also Ask feature provides information in the form of the expandable boxes with questions related to the user query.

 

In DataForSEO SERP API responses, the “People Also Ask” feature consists of structured elements – “people_also_ask_element.” The content of the expendable box is marked as “expanded_element.”

Title | title

Expanded element title | title

Expanded element domain | domain

Expanded element description | description

Element in SERP API
{ "type": "people_also_ask", "rank_group": 1, "rank_absolute": 4, "position": "left", "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[4]/div[1]/div[1]", "items": [ { "type": "people_also_ask_element", "title": "Why is Heathrow called Heathrow?", "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[4]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/g-accordion-expander[1]", "expanded_element": [ { "type": "people_also_ask_expanded_element", "featured_title": null, "url": "https://en.m.wikipedia.org/wiki/Heathrow_Airport", "domain": "en.m.wikipedia.org", "title": "Heathrow Airport - Wikipedia", "description": "Heathrow Airport originated in 1929 as a small airfield (Great West Aerodrome) on land south-east of the hamlet of Heathrow from which the airport takes its name. ... The airport was opened on 25 March 1946 as London Airport and was renamed Heathrow Airport in 1966.", "table": null } ] }

Shopping

Google Shopping is the ads service powered by AdWords and Google Merchant Center. You can read more about it in our blog post Merchant API: Getting Big With E-commerce Data. Part 1: Google Shopping API.

 

In DataForSEO SERP API responses, the “Shopping” feature consists of structured elements – “shopping_element.”

Title | title

Item title | title

Item price | price

Item source | source

Element in SERP API
{ "type": "shopping", "rank_group": 1, "rank_absolute": 1, "position": "left", "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[1]/div[3]/div[1]/div[1]", "title": "See buy treadmill", "items": [ { "type": "shopping_element", "title": "NordicTrack C100 Folding Treadmill", "price": "£599.00", "source": "Fitness Superst...", "description": null, "url": "https://www.fitness-superstore.co.uk/nordictrack-c100-folding-treadmill.html" }, { "type": "shopping_element", "title": "JTX Sprint-5: Home Treadmill by JTX Fitness", "price": "£675.00", "source": "JTX Fitness", "description": null, "url": "https://www.jtxfitness.com/jtx-sprint5-home-treadmill" }, { "type": "shopping_element", "title": "SPORTSTECH Treadmill F10 with free heart rate belt, compactly stowable, 12+1 programs, electric", "price": "£299.00", "source": "sports-tech.uk", "description": null, "url": "https://www.sports-tech.uk.com/treadmill-f10?utm_source=google_shopping" }, { "type": "shopping_element", "title": "Reebok ZR9 Treadmill", "price": "£429.99", "source": "Argos", "description": null, "url": "https://www.argos.co.uk/product/3359466?istCompanyId=a74d8886-5df9-4baa-b776-166b3bf9111c&istFeedId=c290d9a9-b5d6-423c-841d-2a559621874c&istItemId=ixititram&istBid=t" }, { "type": "shopping_element", "title": "JTX Sprint-9: Folding Gym Treadmill by JTX Fitness", "price": "£1,349.00", "source": "JTX Fitness", "description": null, "url": "https://www.jtxfitness.com/jtx-sprint9-gym-treadmill" }, { "type": "shopping_element", "title": "Proform Power 545i Treadmill", "price": "£579.00", "source": "Sweatband.com", "description": null, "url": "http://www.sweatband.com/proform-power-545i-treadmill.html" }, { "type": "shopping_element", "title": "Professional treadmill F37 from SPORTSTECH with self-lubricating system, App control, tablet holder, incline function, electric", "price": "£769.00", "source": "sports-tech.uk", "description": null, "url": "https://www.sports-tech.uk.com/treadmill-f37?utm_source=google_shopping" }, { "type": "shopping_element", "title": "JLL T350 Digital Folding Treadmill, 2019 New Generation Digital Control 4.5HP Motor, 20 Incline Levels,0.3km/h to 18km/h, 20 Programmes, Bluetooth &", "price": "£399.99", "source": "Amazon.co.uk", "description": null, "url": "https://www.amazon.co.uk/JLL-Treadmill-Generation-Programmes-Bluetooth/dp/B0762NHH97?source=ps-sl-shoppingads-lpcontext&psc=1?source=ps-sl-shoppingads-lpcontext&psc=1" }, { "type": "shopping_element", "title": "Karrimor Pace Treadmill, Size One Size, Black", "price": "£249.99", "source": "SportsDirect.com", "description": null, "url": "https://www.sportsdirect.com/karrimor-pace-treadmill-765430#colcode=76543003" }, { "type": "shopping_element", "title": "Nautilus T624 Folding Treadmill", "price": "£999.00", "source": "Fitness Superst...", "description": null, "url": "https://www.fitness-superstore.co.uk/nautilus-t624-folding-treadmill-1.html" }, { "type": "shopping_element", "title": "Opti Folding Treadmill", "price": "£239.99", "source": "Argos", "description": null, "url": "https://www.argos.co.uk/product/6046848?istCompanyId=a74d8886-5df9-4baa-b776-166b3bf9111c&istFeedId=c290d9a9-b5d6-423c-841d-2a559621874c&istItemId=ixititrat&istBid=t" }, { "type": "shopping_element", "title": "Reebok Astroride A2.0 Treadmill, Size One Size, Silver", "price": "£299.99", "source": "SportsDirect.com", "description": null, "url": "https://www.sportsdirect.com/reebok-astroride-a20-treadmill-760028#colcode=76002811" }, { "type": "shopping_element", "title": "PremierFit T100 - Motorised Electric Treadmill/Folding Running Machine with Heart Rate Monitor, AUX Input and Speakers", "price": "£199.99", "source": "Amazon.co.uk", "description": null, "url": "https://www.amazon.co.uk/PremierFit-T100-Motorised-Electric-Treadmill/dp/B0711SLYPX?source=ps-sl-shoppingads-lpcontext&psc=1?source=ps-sl-shoppingads-lpcontext&psc=1'" }, { "type": "shopping_element", "title": "Reebok One GT40S Treadmill", "price": "£399.99", "source": "Argos", "description": null, "url": "https://www.argos.co.uk/product/2329710?istCompanyId=a74d8886-5df9-4baa-b776-166b3bf9111c&istFeedId=c290d9a9-b5d6-423c-841d-2a559621874c&istItemId=ixititltw&istBid=t" }, { "type": "shopping_element", "title": "SPORTSTECH professional treadmill F31 with App control, tablet holder, 15% incline, electric", "price": "£539.00", "source": "sports-tech.uk", "description": null, "url": "https://www.sports-tech.uk.com/treadmill-f31?utm_source=google_shopping" }, { "type": "shopping_element", "title": "ProForm 600i Folding Treadmill", "price": "£799.00", "source": "Powerhouse Fit...", "description": null, "url": "https://www.powerhouse-fitness.co.uk/proform-600i-treadmill.php" }, { "type": "shopping_element", "title": "NordicTrack T10.0 Folding Treadmill", "price": "£899.00", "source": "John Lewis & P...", "description": null, "url": "https://www.johnlewis.com/nordictrack-t10-0-folding-treadmill/p3088405?sku=236552382&" }, { "type": "shopping_element", "title": "ProForm Power 795i Treadmill", "price": "£719.10", "source": "Sweatband.com", "description": null, "url": "http://www.sweatband.com/proform-power-795i-treadmill.html" }, { "type": "shopping_element", "title": "Life Fitness Platinum Club Series Treadmill with Discover SE3HD Console + Free Installation Titanium Storm", "price": "£10,595.00", "source": "Powerhouse Fit...", "description": null, "url": "https://www.powerhouse-fitness.co.uk/life-fitness-platinum-club-discover-se-treadmill-wifi.php?sku=CVTM4055" }, { "type": "shopping_element", "title": "Reebok Jet 100 Treadmill", "price": "£599.99", "source": "Argos", "description": null, "url": "https://www.argos.co.uk/product/8263818?istCompanyId=a74d8886-5df9-4baa-b776-166b3bf9111c&istFeedId=c290d9a9-b5d6-423c-841d-2a559621874c&istItemId=ixititraa&istBid=t" }, { "type": "shopping_element", "title": "Body Power Sprint T300 Folding Treadmill", "price": "£499.00", "source": "Fitness Superst...", "description": null, "url": "https://www.fitness-superstore.co.uk/body-power-sprint-t300-folding-treadmill.html" }, { "type": "shopping_element", "title": "SPORTSTECH Treadmill DFT200 - Flat and chic incl. app & remote control - For the office under the desk and for ergonomic work", "price": "£449.00", "source": "sports-tech.uk", "description": null, "url": "https://www.sports-tech.uk.com/deskfit-dft200-silver?utm_source=google_shopping" }, { "type": "shopping_element", "title": "High-end treadmill F75 with huge running surface & 20 km/h top speed, Android 15,6\" display, active damping system up to 200kg - electric", "price": "£1,699.00", "source": "sports-tech.uk", "description": null, "url": "https://www.sports-tech.uk.com/treadmill-f75?utm_source=google_shopping" }, { "type": "shopping_element", "title": "Treadmill F50 with huge 18.5 inch Android LCD touchscreen display by SPORTSTECH, over 18 km/h, tablet holder, WiFi, compact folding - electric", "price": "£1,459.00", "source": "sports-tech.uk", "description": null, "url": "https://www.sports-tech.uk.com/treadmill-f50?utm_source=google_shopping" }, { "type": "shopping_element", "title": "Easy-Folding treadmill F17 by SPORTSTECH - Noble design incl. app & heart rate belt - no assembly necessary - electric, cardio-training at home", "price": "£489.00", "source": "sports-tech.uk", "description": null, "url": "https://www.sports-tech.uk.com/treadmill-f17?utm_source=google_shopping" }, { "type": "shopping_element", "title": "BodyMax T40 Compact Folding Treadmill", "price": "£399.00", "source": "Powerhouse Fit...", "description": null, "url": "https://www.powerhouse-fitness.co.uk/bodymax-t40-activate-treadmill" }, { "type": "shopping_element", "title": "Schwinn 510T Folding Treadmill", "price": "£899.00", "source": "Fitness Superst...", "description": null, "url": "https://www.fitness-superstore.co.uk/schwinn-510t-folding-treadmill.html" }, { "type": "shopping_element", "title": "Roger Black Easy Fold Treadmill", "price": "£349.99", "source": "Argos", "description": null, "url": "https://www.argos.co.uk/product/6166773?istCompanyId=a74d8886-5df9-4baa-b776-166b3bf9111c&istFeedId=c290d9a9-b5d6-423c-841d-2a559621874c&istItemId=ixititltp&istBid=t" }, { "type": "shopping_element", "title": "Folding Walking Machine Self-powered Treadmill Gym Equipment Fitness", "price": "£107.99", "source": "eBay", "description": null, "url": "http://www.ebay.co.uk/i/232334134094?chn=ps" }, { "type": "shopping_element", "title": "HOMCOM Electric Motorized Treadmill W/LCD Display-Black", "price": "£153.99", "source": "Aosom.co.uk", "description": null, "url": "https://www.aosom.co.uk/item/homcom-treadmill-electric-motorized-folding~A90-116.html?utm_source=google_shopping" } ] },