Visual Guide to SERP Features
In DataForSEO APIs
SERP features are structured elements that constitute the search engine results page. This includes organic, paid, featured, and other types of results displayed in SERP.
The Advanced function of DataForSEO SERP API will provide you with structured data on every single element of the results page while also translating each element into a set of standardized notional parts. All results are specific to the indicated keyword, search engine, location, language, and device.
This guide is aimed at providing you with specific visual examples of SERP elements (both mobile and desktop) supported by DataForSEO. To help you identify certain elements, we included a brief description, screenshots, and code snippets into each entry.
Register an account with DataForSEO to access DataForSEO APIs. You can also check our documentation to find out more about the structure of requests and responses.
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SERP Features
Organic
On the most basic level, SERP elements can be divided into two groups: organic and paid. Although the former includes knowledge graphs, answer boxes, etc., at DataForSEO we apply the term “organic results” to typical search engine results that cannot be categorized as “Advanced SERP elements.”
You will get organic SERP elements in both “Advanced” and “Regular” functions of SERP API.
Title | title
Breadcrumbs | breadcrumb
Description | description
Pre-snippet | pre_snippet
Extended snippet | extended_snippet
Image | images (type, alt, url, image_url)
Rating | rating (rating_type, value, votes_count, rating_max)
Highlighted | highlighted
Sitelinks | links (type, title, description, url)
People Also Search For | extended_people_also_search
‘About this Result’ panel | about_this_result (type, url, source, source_info, source_url, language, location, search_terms, related_terms)
Element in SERP API
{
"type": "organic",
"rank_group": 8,
"rank_absolute": 11,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[11]",
"domain": "www.giverecipe.com",
"title": "How To Cook Buckwheat Groats (The Very Basic Way) - Give ...",
"url": "https://www.giverecipe.com/how-to-cook-buckwheat-groats/",
"cache_url": null,
"related_search_url": null,
"breadcrumb": "https://www.giverecipe.com › Gluten Free",
"website_name": "Give Recipe",
"is_image": true,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"is_web_story": false,
"description": "May 16, 2021 — Rinse buckwheat groats in a strainer under water until clear and drain. · Put water, salt and oil in a pot and bring it to a boil. · Add in ...",
"pre_snippet": "05/16/2021 00:00:00",
"extended_snippet": "Rating: 5 · 2 reviews · 15 min · 172 cal",
"images": [
{
"type": "images_element",
"alt": "how to cook buckwheat from www.giverecipe.com",
"url": null,
"image_url": "https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcR55QInfh63MlXWB8Z4iAySqW_zUxV8wEELneYfEBqvRZs3KvnWKHe38w"
}
],
"amp_version": false,
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 2,
"rating_max": 5
},
"price": null,
"highlighted": [
"buckwheat"
],
"links": [
{
"type": "link_element",
"title": "Raw Or Toasted Groats?",
"description": null,
"url": "https://www.giverecipe.com/how-to-cook-buckwheat-groats/#:~:text=Raw%20or%20Toasted%20Groats%3F,-Whether%20or%20not%20you%20toast"
},
{
"type": "link_element",
"title": "Ingredients For The Basic...",
"description": null,
"url": "https://www.giverecipe.com/how-to-cook-buckwheat-groats/#:~:text=Ingredients%20For%20The%20Basic%20Recipe,-Basic%20buckwheat%20recipe%20is%20very"
},
{
"type": "link_element",
"title": "How To Cook",
"description": null,
"url": "https://www.giverecipe.com/how-to-cook-buckwheat-groats/#:~:text=How%20To%20Cook,-Cooking%20buckwheat%20is%20very%20similar"
}
],
"faq": null,
"extended_people_also_search": [
"how to cook raw buckwheat",
"how to cook buckwheat porridge",
"how to cook buckwheat in rice cooker",
"ukrainian buckwheat recipes",
"how to cook buckwheat flour",
"how to roast buckwheat"
],
"about_this_result": {
"type": "about_this_result_element",
"url": "https://www.giverecipe.com/how-to-cook-buckwheat-groats/",
"source": null,
"source_info": "giverecipe.com was first indexed by Google more than 10 years ago",
"source_url": null,
"language": "English",
"location": "the United States",
"search_terms": [
"how",
"cook",
"buckwheat"
],
"related_terms": null
},
"related_result": null,
"timestamp": "2021-05-16 00:00:00 +00:00",
"rectangle": null
}
Paid
Paid results are adverts powered by Google Ads and displayed above or beyond organic results. Note that in responses of SERP API Google Shopping ads are marked as “shopping” results, not “paid” ones.
Ad_aclk | Ad_aclk is the unique identifier of an advert that can help you link ads to the advertiser
Element in SERP API
{
"type":"paid",
"rank_group": 1,
"rank_absolute": 1,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[1]/div[3]/div[1]/ol[1]/li[1]",
"title":"Looking for a Cheap Flight? | Book your Flight and Fly",
"domain":"www.cheaptickets.nl",
"breadcrumb":"www.cheaptickets.nl/",
"url":"https://www.cheaptickets.nl/en",
"highlighted":[
"Cheap Flight",
"Flight"
],
"extra":{
"ad_aclk":"DChcSEwj12ZTFmKnmAhWV5HcKHSKrAMwYABAAGgJlZg"
},
"description":"Cheap Flight to everywhere. Save and Book your Flight on Cheaptickets.nl! Nr 1 van NL. Beste deals. Altijd de Beste Deals. 2.500.000+ klanten. Onbezorgd op reis. Typen: Stedentrips, Zonvakanties, Duikvakanties, Last-minutes.",
"description_rows": null,
"links":[
{
"type":"ad_link_element",
"title":"Alle Airlines",
"description":"Vergelijk alle AirlinesGemakkelijk op Cheaptickets.nl!",
"url":"https://www.cheaptickets.nl/airlines/",
"ad_aclk":"DChcSEwj12ZTFmKnmAhWV5HcKHSKrAMwYABAEGgJlZg"
},
{
"type":"ad_link_element",
"title":"Vlucht + Hotel",
"description":"Boek je Hotelkamer en VliegticketOnline bij CheapTickets.nl",
"url":"https://www.cheaptickets.nl/#searchTab=flightAndHotel",
"ad_aclk":"DChcSEwj12ZTFmKnmAhWV5HcKHSKrAMwYABAIGgJlZg"
}
]
}
Carousel
The carousel element usually appears on the top of the results page and presents information relevant to a user query in the form of a list of elements.
Type | carousel_element
Title | title
Subtitle | subtitle
Element in SERP API
{
"type":"carousel",
"rank_group": 1,
"rank_absolute": 1,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[3]/div[7]/div[1]",
"title":"Watchmen/Cast",
"items":[
{
"type":"carousel_element",
"title":"Regina King",
"subtitle":"Angela Abraham"
},
{
"type":"carousel_element",
"title":"Jeremy Irons",
"subtitle":"Ozymandias"
},
{
"type":"carousel_element",
"title":"Don Johnson",
"subtitle":"Chief Judd Crawford"
},
{
"type":"carousel_element",
"title":"Tim Blake Nelson",
"subtitle":"Looking Glass"
},
{
"type":"carousel_element",
"title":"Louis Gossett Jr.",
"subtitle": null
},
{
"type":"carousel_element",
"title":"Yahya Abdul- Mateen II",
"subtitle":"Cal Abraham"
},
{
"type":"carousel_element",
"title":"Andrew Howard",
"subtitle":"Red Scare"
},
{
"type":"carousel_element",
"title":"Adelaide Clemens",
"subtitle":"Pirate Jenny"
},
{
"type":"carousel_element",
"title":"Frances Fisher",
"subtitle":"Jane Crawford"
},
{
"type":"carousel_element",
"title":"Tom Mison",
"subtitle":"Mime"
},
{
"type":"carousel_element",
"title":"Sara Vickers",
"subtitle":"Marionette"
},
{
"type":"carousel_element",
"title":"Jean Smart",
"subtitle":"Agent Blake"
},
{
"type":"carousel_element",
"title":"Jacob Ming- Trent",
"subtitle": null
},
{
"type":"carousel_element",
"title":"Hong Chau",
"subtitle": null
},
{
"type":"carousel_element",
"title":"James Wolk",
"subtitle": null
},
{
"type":"carousel_element",
"title":"Adelynn Spoon",
"subtitle": null
},
{
"type":"carousel_element",
"title":"Lily Rose Smith",
"subtitle": null
},
{
"type":"carousel_element",
"title":"Ethan Levy",
"subtitle": null
}
]
}
Answer Box
The Answer Box element is intended to provide a direct answer to a user query.
Text | text
Element in SERP API
{
"type": "answer_box",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/block-component[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
"text": [
"jeudi",
"31 octobre",
"Halloween 2024"
],
"links": null,
"rectangle": null
}
Related Searches
Google displays Related Searches at the bottom of almost every results page. This feature consists of the list of questions connected to the initial query.
Items | items
Element in SERP API
{
"type":"related_searches",
"rank_group": 1,
"rank_absolute": 103,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[4]/div[1]/div[1]/div[3]/g-section-with-header[1]/div[2]",
"items":[
"obsolescent in a sentence",
"obsolescent synonym",
"obsolescent vs obsolete",
"how to pronounce obsolescent",
"obsolescent meaning in tamil",
"obsolescent technology",
"obsolescence examples",
"obsolete meaning"
]
}
People also search
The “People also search element” usually appears in the bottom area of SERPs and provides short answers to questions related to the initial query.
Title | title
Items | items
Element in SERP API
{
"type":"people_also_search",
"rank_group": 1,
"rank_absolute": 103,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[4]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]",
"title":"Most beautiful airport in the worldView 3+ moreView 3+",
"items":[
"View 3+ moreView 3+",
"Beijing Capital Internati...",
"Dubai International Airport",
"Denver International Airport",
"Kuala Lumpur Internati...",
"Incheon International Airport",
"Marrakesh Menara Airport",
"Wellington International Airport"
]
}
Local Pack
The main aim of the Local Pack is to provide users with the necessary information about local establishments relevant to their queries. This feature appears inside the SERP in the “3-pack” form and can give info about the listed establishment’s name, phone number, address, work hours, rating, and location on the map.
You can get the full list of reviews for a local establishment with Google Reviews API.
You can also use Business Data API to get full Google My Business profile data of an establishment based on its business name or cid.
Type | local_pack
Title | title
Description | description
Rating | rating_type, value, votes_count, rating_max
Element in SERP API
[
{
"type":"local_pack",
"rank_group": 1,
"rank_absolute":4,
"title":"Pizza Hut Restaurants",
"description": "19 Leicester Square · Near Leicester Square \n\nDine-in · Takeaway · No-contact delivery \n",
"domain": null,
"phone": null,
"url": null,
"is_paid": false,
"rating":{
"rating_type":"Max5",
"value": 3.8,
"votes_count": 1795,
"rating_max": 5
},
"cid":"18209520383962715684",
"rectangle": null
},
{
"type":"local_pack",
"rank_group": 2,
"rank_absolute": 5,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[1]/div[4]/div[2]",
"title":"Pepe Italian Street Food",
"description": "27 Old Compton St · Near Chinatown, London \n\nSeasonal Italian street food restaurant \n",
"domain": null,
"phone": null,
"url": null,
"is_paid": false,
"rating":{
"rating_type":"Max5",
"value": 4.1,
"votes_count": 246,
"rating_max": 5
},
"cid":"17581327428399210771",
"rectangle": null
},
{
"type":"local_pack",
"rank_group": 3,
"rank_absolute": 6,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[1]/div[4]/div[3]",
"title":"The Pizzeria",
"description": "97 Great Russell St · In the British Museum \n\nDine-in · Takeaway \n",
"domain": null,
"phone": null,
"url": null,
"is_paid": false,
"rating":{
"rating_type":"Max5",
"value": 3.9,
"votes_count": 252,
"rating_max": 5
},
"cid":"353535354518022072",
"rectangle": null
}
]
Hotels Pack
The Hotels Pack feature on Google SERP is displayed for searches related to lodging, accomodation or places to stay in a specific location. Similarly to Local Pack, this Google SERP feature shows a map of the relevant area. However, it also provides prices pinned to the locations of the discovered accommodations. Also, unlike Local Pack results, which display three local establishments directly in SERP, Hotels Pack shows four hotels or lodgings with their name, price, review rating, and additional service options.
In DataForSEO SERP API responses, accommodations from the hotels pack are returned as structured items – “hotels_pack_element”:
Type | hotels_pack_element
Price | £28
Title | Ibis Styles London Kensington
Description | Free Wi-Fi Free breakfast
Rating | rating_type, value, votes_count, rating_max
Element in SERP API
{
"type":"hotels_pack",
"rank_group": 1,
"rank_absolute": 6,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]",
"title":"Places to Stay | London",
"date_from":"2021-03-29",
"date_to":"2021-03-30",
"items":[
{
"type":"hotels_pack_element",
"price":"£28",
"title":"Ibis Styles London Kensington",
"description":"Free Wi-Fi Free breakfast \n",
"hotel_identifier":"CgoIuuav9KbOg9kvEAE",
"domain":"www.google.co.uk",
"url": "https://www.google.co.uk/travel/hotels/London/entity/CgoI-_DV8uWFs5VvEAE?g2lb=2502548,2503781,4258168,4270442,4306835,4317915,4328159,4371334,4401769,4419364,4463666,4482194,4482438,4486153,4491350,4499600,4511371,4270859,4284970,4291517&hl=en-GB&gl=uk&ap=aAE&grf=Es4JCiwIDhIoEiZyJCoiCgcI5Q8QAxgdEgcI5Q8QAxgeIAAwHkDKAkoHCOUPEAMYBBILCCkoAToF0gICCAESCggHKAE6BDoCIAESCggCKAE6BBICCAESDAgKEAIoAToEWgIIBhIMCAoQAigBOgRaAggJEgwIChACKAE6BFoCCAgSDAgKEAIoAToEWgIIAhIMCAoQAigBOgRaAggBEgwIChACKAE6BFoCCAMSDAgKEAIoAToEWgIIBxIKCAQoAToEIgIQARILCCgoAToFygICCAESCwgTKAI6BZoBAggBEgQIHygDGjoIChIGCgRaAggGEgYKBFoCCAkSBgoEWgIICBIGCgRaAggCEgYKBFoCCAESBgoEWgIIAxIGCgRaAggHGgIIAhoCCAQaCwgTEgcKBZoBAggBGgIIDho_CAcSDQoLOgkKAghLGgNHQlASDQoLOgkKAghkGgNHQlASDQoLOgkKAgh9GgNHQlASDgoMOgoKAwivARoDR0JQGtAGCB8SCQoFggICCCEgMBILCgeCAgQIDxghIAISCwoHggIECAgYISABEgsKB4ICBAgVGCEgDBILCgeCAgQIDRghIAUSCwoHggIECGcYISAHEgsKB4ICBAheGCEgARILCgeCAgQIWxghIAUSCwoHggIECC8YISALEgsKB4ICBAhaGCEgARILCgeCAgQIVBghIAESCQoFggICCBIgFBIMCgiCAgUImwEYEiAPEgsKB4ICBAhoGBIgAxIJCgWCAgIIFCAGEgsKB4ICBAgbGBQgBRILCgeCAgQIUhgUIAESCgoGggIDCKECIAISCQoFggICCBwgIRILCgeCAgQIBxgcIAESCwoHggIECFEYHCANEgsKB4ICBAhzGBwgBRILCgeCAgQINhgcIA0SCwoHggIECCkYHCABEgkKBYICAgglIAMSCwoHggIECHkYJSABEgsKB4ICBAh6GCUgARIJCgWCAgIIESAwEgsKB4ICBAgqGBEgBxILCgeCAgQIQBgRIAwSCwoHggIECDgYESAUEgsKB4ICBAhXGBEgBBILCgeCAgQIAhgRIAISCwoHggIECH8YESABEgsKB4ICBAgrGBEgAhIJCgWCAgIILiAhEgsKB4ICBAg8GC4gARILCgeCAgQIOxguIAUSDAoIggIFCIICGC4gARILCgeCAgQIVhguIAESDAoIggIFCIACGC4gARILCgeCAgQIGhguIAESDAoIggIFCIECGC4gARILCgeCAgQIPRguIAgSDAoIggIFCIEBGC4gAhIMCgiCAgUIgwEYLiABEgsKB4ICBAhLGC4gAxILCgeCAgQIDBguIAESDAoIggIFCIkBGC4gARIKCgaCAgMIrgEgBRINCgmCAgYIsAEYrgEgARINCgmCAgYIsgEYrgEgBBIKCgaCAgMIpwEgARIKCgaCAgMIqQEgAxINCgmCAgYIqgEYqQEgAhINCgmCAgYIrAEYqQEgARIKCgaCAgMI4QIgHxIMCgiCAgUIYxjhAiAfEgkKBYICAghGIEMSCQoFggICCFAgChILCgeCAgQITxhQIAkSCgoGggIDCMsBIAESCQoFggICCDkgQhIJCgWCAgIINSADEgsKB4ICBAgTGDUgARILCgeCAgQIMhg1IAIiAiAB&q=place+to+stay+in+london&rp=EPvw1fLlhbOVbxC5nbOhwZmPn5EBEMujkK2t2tuIoQEQqsyXsbLfss8SOAFAAEgCogEGTG9uZG9uwAEDyAEA&ictx=1",
"is_paid":false,
"rating":{
"rating_type":"Max5",
"value": 3.7,
"votes_count": 897,
"rating_max": 5
}
},
{
"type":"hotels_pack_element",
"price":"£44",
"title":"Grand Royale London Hyde Park",
"description":"Free Wi-Fi \n",
"hotel_identifier":"ChoI7vrv6_WwzZzDARoNL2cvMTFyOXR4M2tuMhAB",
"domain":"www.google.co.uk",
"url": "https://www.google.co.uk/travel/hotels/London/entity/CgsIuZ2zocGZj5-RARAB?g2lb=2502548,2503781,4258168,4270442,4306835,4317915,4328159,4371334,4401769,4419364,4463666,4482194,4482438,4486153,4491350,4499600,4511371,4270859,4284970,4291517&hl=en-GB&gl=uk&ap=aAE&grf=Es4JCiwIDhIoEiZyJCoiCgcI5Q8QAxgdEgcI5Q8QAxgeIAAwHkDKAkoHCOUPEAMYBBILCCkoAToF0gICCAESCggHKAE6BDoCIAESCggCKAE6BBICCAESDAgKEAIoAToEWgIIBhIMCAoQAigBOgRaAggJEgwIChACKAE6BFoCCAgSDAgKEAIoAToEWgIIAhIMCAoQAigBOgRaAggBEgwIChACKAE6BFoCCAMSDAgKEAIoAToEWgIIBxIKCAQoAToEIgIQARILCCgoAToFygICCAESCwgTKAI6BZoBAggBEgQIHygDGjoIChIGCgRaAggGEgYKBFoCCAkSBgoEWgIICBIGCgRaAggCEgYKBFoCCAESBgoEWgIIAxIGCgRaAggHGgIIAhoCCAQaCwgTEgcKBZoBAggBGgIIDho_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&q=place+to+stay+in+london&rp=EPvw1fLlhbOVbxC5nbOhwZmPn5EBEMujkK2t2tuIoQEQqsyXsbLfss8SOAFAAEgCogEGTG9uZG9uwAEDyAEA&ictx=1",
"is_paid":"false",
"rating":{
"rating_type":"Max5",
"value": 3.9,
"votes_count": 1304,
"rating_max": 5
}
},
{
"type":"hotels_pack_element",
"price":"£19",
"title":"SoHostel",
"description":"Free Wi-Fi \n",
"hotel_identifier":"hoIpLCr95T4krHzARoNL2cvMTFiNjM2N25wZhAB",
"domain":"www.google.co.uk",
"url": "https://www.google.co.uk/travel/hotels/London/entity/CgsIy6OQra3a24ihARAB?g2lb=2502548,2503781,4258168,4270442,4306835,4317915,4328159,4371334,4401769,4419364,4463666,4482194,4482438,4486153,4491350,4499600,4511371,4270859,4284970,4291517&hl=en-GB&gl=uk&ap=aAE&grf=Es4JCiwIDhIoEiZyJCoiCgcI5Q8QAxgdEgcI5Q8QAxgeIAAwHkDKAkoHCOUPEAMYBBILCCkoAToF0gICCAESCggHKAE6BDoCIAESCggCKAE6BBICCAESDAgKEAIoAToEWgIIBhIMCAoQAigBOgRaAggJEgwIChACKAE6BFoCCAgSDAgKEAIoAToEWgIIAhIMCAoQAigBOgRaAggBEgwIChACKAE6BFoCCAMSDAgKEAIoAToEWgIIBxIKCAQoAToEIgIQARILCCgoAToFygICCAESCwgTKAI6BZoBAggBEgQIHygDGjoIChIGCgRaAggGEgYKBFoCCAkSBgoEWgIICBIGCgRaAggCEgYKBFoCCAESBgoEWgIIAxIGCgRaAggHGgIIAhoCCAQaCwgTEgcKBZoBAggBGgIIDho_CAcSDQoLOgkKAghLGgNHQlASDQoLOgkKAghkGgNHQlASDQoLOgkKAgh9GgNHQlASDgoMOgoKAwivARoDR0JQGtAGCB8SCQoFggICCCEgMBILCgeCAgQIDxghIAISCwoHggIECAgYISABEgsKB4ICBAgVGCEgDBILCgeCAgQIDRghIAUSCwoHggIECGcYISAHEgsKB4ICBAheGCEgARILCgeCAgQIWxghIAUSCwoHggIECC8YISALEgsKB4ICBAhaGCEgARILCgeCAgQIVBghIAESCQoFggICCBIgFBIMCgiCAgUImwEYEiAPEgsKB4ICBAhoGBIgAxIJCgWCAgIIFCAGEgsKB4ICBAgbGBQgBRILCgeCAgQIUhgUIAESCgoGggIDCKECIAISCQoFggICCBwgIRILCgeCAgQIBxgcIAESCwoHggIECFEYHCANEgsKB4ICBAhzGBwgBRILCgeCAgQINhgcIA0SCwoHggIECCkYHCABEgkKBYICAgglIAMSCwoHggIECHkYJSABEgsKB4ICBAh6GCUgARIJCgWCAgIIESAwEgsKB4ICBAgqGBEgBxILCgeCAgQIQBgRIAwSCwoHggIECDgYESAUEgsKB4ICBAhXGBEgBBILCgeCAgQIAhgRIAISCwoHggIECH8YESABEgsKB4ICBAgrGBEgAhIJCgWCAgIILiAhEgsKB4ICBAg8GC4gARILCgeCAgQIOxguIAUSDAoIggIFCIICGC4gARILCgeCAgQIVhguIAESDAoIggIFCIACGC4gARILCgeCAgQIGhguIAESDAoIggIFCIECGC4gARILCgeCAgQIPRguIAgSDAoIggIFCIEBGC4gAhIMCgiCAgUIgwEYLiABEgsKB4ICBAhLGC4gAxILCgeCAgQIDBguIAESDAoIggIFCIkBGC4gARIKCgaCAgMIrgEgBRINCgmCAgYIsAEYrgEgARINCgmCAgYIsgEYrgEgBBIKCgaCAgMIpwEgARIKCgaCAgMIqQEgAxINCgmCAgYIqgEYqQEgAhINCgmCAgYIrAEYqQEgARIKCgaCAgMI4QIgHxIMCgiCAgUIYxjhAiAfEgkKBYICAghGIEMSCQoFggICCFAgChILCgeCAgQITxhQIAkSCgoGggIDCMsBIAESCQoFggICCDkgQhIJCgWCAgIINSADEgsKB4ICBAgTGDUgARILCgeCAgQIMhg1IAIiAiAB&q=place+to+stay+in+london&rp=EPvw1fLlhbOVbxC5nbOhwZmPn5EBEMujkK2t2tuIoQEQqsyXsbLfss8SOAFAAEgCogEGTG9uZG9uwAEDyAEA&ictx=1",
"is_paid":"false",
"rating":{
"rating_type":"Max5",
"value": 4.1,
"votes_count": 1206,
"rating_max": 5
}
},
{
"type":"hotels_pack_element",
"price":"£22",
"title":"Smart Hyde Park View",
"description":"Free Wi-Fi Free breakfast \n",
"hotel_identifier":"ChkI-JHp7LjVo4V7Gg0vZy8xMWYzYnhndDA5EAE",
"domain":"www.google.co.uk",
"url": "https://www.google.co.uk/travel/hotels/London/entity/CgoIqsyXsbLfss8SEAE?g2lb=2502548,2503781,4258168,4270442,4306835,4317915,4328159,4371334,4401769,4419364,4463666,4482194,4482438,4486153,4491350,4499600,4511371,4270859,4284970,4291517&hl=en-GB&gl=uk&ap=aAE&grf=Es4JCiwIDhIoEiZyJCoiCgcI5Q8QAxgdEgcI5Q8QAxgeIAAwHkDKAkoHCOUPEAMYBBILCCkoAToF0gICCAESCggHKAE6BDoCIAESCggCKAE6BBICCAESDAgKEAIoAToEWgIIBhIMCAoQAigBOgRaAggJEgwIChACKAE6BFoCCAgSDAgKEAIoAToEWgIIAhIMCAoQAigBOgRaAggBEgwIChACKAE6BFoCCAMSDAgKEAIoAToEWgIIBxIKCAQoAToEIgIQARILCCgoAToFygICCAESCwgTKAI6BZoBAggBEgQIHygDGjoIChIGCgRaAggGEgYKBFoCCAkSBgoEWgIICBIGCgRaAggCEgYKBFoCCAESBgoEWgIIAxIGCgRaAggHGgIIAhoCCAQaCwgTEgcKBZoBAggBGgIIDho_CAcSDQoLOgkKAghLGgNHQlASDQoLOgkKAghkGgNHQlASDQoLOgkKAgh9GgNHQlASDgoMOgoKAwivARoDR0JQGtAGCB8SCQoFggICCCEgMBILCgeCAgQIDxghIAISCwoHggIECAgYISABEgsKB4ICBAgVGCEgDBILCgeCAgQIDRghIAUSCwoHggIECGcYISAHEgsKB4ICBAheGCEgARILCgeCAgQIWxghIAUSCwoHggIECC8YISALEgsKB4ICBAhaGCEgARILCgeCAgQIVBghIAESCQoFggICCBIgFBIMCgiCAgUImwEYEiAPEgsKB4ICBAhoGBIgAxIJCgWCAgIIFCAGEgsKB4ICBAgbGBQgBRILCgeCAgQIUhgUIAESCgoGggIDCKECIAISCQoFggICCBwgIRILCgeCAgQIBxgcIAESCwoHggIECFEYHCANEgsKB4ICBAhzGBwgBRILCgeCAgQINhgcIA0SCwoHggIECCkYHCABEgkKBYICAgglIAMSCwoHggIECHkYJSABEgsKB4ICBAh6GCUgARIJCgWCAgIIESAwEgsKB4ICBAgqGBEgBxILCgeCAgQIQBgRIAwSCwoHggIECDgYESAUEgsKB4ICBAhXGBEgBBILCgeCAgQIAhgRIAISCwoHggIECH8YESABEgsKB4ICBAgrGBEgAhIJCgWCAgIILiAhEgsKB4ICBAg8GC4gARILCgeCAgQIOxguIAUSDAoIggIFCIICGC4gARILCgeCAgQIVhguIAESDAoIggIFCIACGC4gARILCgeCAgQIGhguIAESDAoIggIFCIECGC4gARILCgeCAgQIPRguIAgSDAoIggIFCIEBGC4gAhIMCgiCAgUIgwEYLiABEgsKB4ICBAhLGC4gAxILCgeCAgQIDBguIAESDAoIggIFCIkBGC4gARIKCgaCAgMIrgEgBRINCgmCAgYIsAEYrgEgARINCgmCAgYIsgEYrgEgBBIKCgaCAgMIpwEgARIKCgaCAgMIqQEgAxINCgmCAgYIqgEYqQEgAhINCgmCAgYIrAEYqQEgARIKCgaCAgMI4QIgHxIMCgiCAgUIYxjhAiAfEgkKBYICAghGIEMSCQoFggICCFAgChILCgeCAgQITxhQIAkSCgoGggIDCMsBIAESCQoFggICCDkgQhIJCgWCAgIINSADEgsKB4ICBAgTGDUgARILCgeCAgQIMhg1IAIiAiAB&q=place+to+stay+in+london&rp=EPvw1fLlhbOVbxC5nbOhwZmPn5EBEMujkK2t2tuIoQEQqsyXsbLfss8SOAFAAEgCogEGTG9uZG9uwAEDyAEA&ictx=1",
"is_paid":"false",
"rating":{
"rating_type":"Max5",
"value": 3.3,
"votes_count": 1038,
"rating_max": 5
}
}
],
"rectangle": null
}
Knowledge Graph
Knowledge Graph feature displays extra information about the topic of the search query. This SERP feature can also include numerous pictures, searches, links, etc., that are likely relevant to the user’s query. Knowledge Graph always appears on the right side of desktop SERPs.
On mobile SERPs, Knowledge Graph constituents may appear amidst other search results.
Both for mobile and desktop searches the “knowledge_graph” element will come with the following parameters:
Title | title
Subtitle | subtitle
Description | description
Element in SERP API
{
"type": "knowledge_graph",
"rank_group": 1,
"rank_absolute": 1,
"position": "right",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]",
"title": "Irises",
"subtitle": "Painting by Vincent van Gogh",
"description": "Description Irises is one of several paintings of irises by the Dutch artist Vincent van Gogh, and one of a series of paintings he made at the Saint Paul-de-Mausole asylum in Saint-Rémy-de-Provence, France, in the last year before his death in 1890. Wikipedia",
"card_id": null,
"url": null,
"image_url": null,
"cid": null,
"items": [
{
"type": "knowledge_graph_images_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]",
"link": {
"type": "link_element",
"title": "More images",
"url": "https://www.google.co.uk/search?num=100&source=univ&tbm=isch&q=irises+painting&gl=GB&hl=en&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQiR56BAgpEAI",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/a[1]"
},
"items": [
{
"type": "knowledge_graph_images_element",
"url": "https://en.wikipedia.org/wiki/Irises_(painting)",
"domain": "en.wikipedia.org",
"alt": "Image result for irises painting",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:0",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]"
},
{
"type": "knowledge_graph_images_element",
"url": "https://www.vincentvangogh.org/irises.jsp",
"domain": "www.vincentvangogh.org",
"alt": "Image result for irises painting",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:1",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[2]"
},
{
"type": "knowledge_graph_images_element",
"url": "https://www.vangoghmuseum.nl/en/collection/s0050V1962",
"domain": "www.vangoghmuseum.nl",
"alt": "Image result for irises painting",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:2",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[3]"
},
{
"type": "knowledge_graph_images_element",
"url": "https://www.metmuseum.org/art/collection/search/436528",
"domain": "www.metmuseum.org",
"alt": "Image result for irises painting",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:3",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[4]"
}
],
"rectangle": null
},
{
"type": "knowledge_graph_description_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
"text": "Description Irises is one of several paintings of irises by the Dutch artist Vincent van Gogh, and one of a series of paintings he made at the Saint Paul-de-Mausole asylum in Saint-Rémy-de-Provence, France, in the last year before his death in 1890. Wikipedia",
"links": [
{
"type": "link_element",
"title": "Wikipedia",
"url": "https://en.wikipedia.org/wiki/Irises_(painting)",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/span[2]/a[1]"
}
],
"rectangle": null
},
{
"type": "knowledge_graph_row_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]",
"title": "Artist",
"data_attrid": "kc:/visual_art/artwork:artist",
"text": "Vincent van Gogh",
"links": [
{
"type": "link_element",
"title": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Vincent+van+Gogh&stick=H4sIAAAAAAAAAOPgE-LUz9U3MDYvMS9W4gAxzeNzjbRks5Ot9Msyi0sTc-ITi0r0gbg8vyjbCkhnFpcsYhUIy8xLTs0rUShLzFNwz0_P2MHKCAAOKro5TAAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQmxMoATCCAXoECDIQAw",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/span[2]/a[1]"
}
],
"rectangle": null
},
{
"type": "knowledge_graph_row_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]",
"title": "Location",
"data_attrid": "kc:/visual_art/artwork:location",
"text": "J. Paul Getty Museum",
"links": [
{
"type": "link_element",
"title": "J. Paul Getty Museum",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Getty+Museum&stick=H4sIAAAAAAAAAOPgE-LUz9U3MDYvMS9W4gIxTS3Li9NztOSzk630yzKLSxNz4hOLSvSBuDy_KNsqJz85sSQzP28RK497aklJpYJvaXFqae4OVkYA69LEqEwAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQmxMoATCDAXoECCwQAw",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]/div[1]/span[2]/a[1]"
}
],
"rectangle": null
},
{
"type": "knowledge_graph_row_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[4]",
"title": "Medium",
"data_attrid": "ss:/webfacts:medium",
"text": "Oil on canvas",
"links": null,
"rectangle": null
},
{
"type": "knowledge_graph_row_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[5]",
"title": "Created",
"data_attrid": "kc:/visual_art/artwork:created",
"text": "1 January 1889–1889",
"links": null,
"rectangle": null
},
{
"type": "knowledge_graph_carousel_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]",
"title": "People also search for",
"data_attrid": "kc:/visual_art/artwork:sideways",
"link": {
"type": "link_element",
"title": "View 15+ more",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Irises&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WQjC15LOTrfTLMotLE3PiE4tK9IG4PL8o26o4MyW1PLGyeBErm2dRZnFq8Q5WRgCxAmpSRQAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQzTooATCGAXoECCgQAg",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/a[1]"
},
"items": [
{
"type": "knowledge_graph_carousel_element",
"title": "Café Terrace at Night",
"subtitle": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Caf%C3%A9+Terrace+at+Night&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNyg2NLbT4HYtKyvOLsoMzU1LLEyuLF7GKOSemHV6pEJJaVJSYnKqQWKLgl5meUbKDlREAzyT610UAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAU",
"domain": "www.google.co.uk",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:5",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]"
},
{
"type": "knowledge_graph_carousel_element",
"title": "The Starry Night",
"subtitle": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=The+Starry+Night&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNzC3jC7X4HYtKyvOLsoMzU1LLEyuLF7EKhGSkKgSXJBYVVSr4ZaZnlOxgZQQAinEsTj8AAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAc",
"domain": "www.google.co.uk",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:6",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[2]"
},
{
"type": "knowledge_graph_carousel_element",
"title": "The Potato Eaters",
"subtitle": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=The+Potato+Eaters&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNTCxMKrX4HYtKyvOLsoMzU1LLEyuLF7EKhmSkKgTklySW5Cu4JpakFhXvYGUEAABq-LVAAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAk",
"domain": "www.google.co.uk",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:7",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[3]"
},
{
"type": "knowledge_graph_carousel_element",
"title": "Van Gogh self‑portrait",
"subtitle": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Van+Gogh+self-portrait&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9W4tZP1zc0MkxJNs_J0-J3LCopzy_KDs5MSS1PrCxexCoWlpin4J6fnqFQnJqTpluQX1RSlJhZsoOVEQB12LPDRwAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAs",
"domain": "www.google.co.uk",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:8",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[4]"
},
{
"type": "knowledge_graph_carousel_element",
"title": "Wheatfield with Crows",
"subtitle": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Wheatfield+with+Crows&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNkw0KirX4HYtKyvOLsoMzU1LLEyuLF7GKhmekJpakZabmpCiUZ5ZkKDgX5ZcX72BlBACC3umpRAAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEA0",
"domain": "www.google.co.uk",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:9",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[5]"
}
],
"rectangle": null
}
],
"rectangle": null
}
Knowledge Graph Items
In DataForSEO SERP API, the Knowledge Graph feature will be provided in the form of structured elements. They will be listed in the “items” array of the “knowledge_graph” SERP element.
Note that if you check the results for a mobile device, the Knowledge Graph constituents may be separated by organic or other elements. In such cases, the API response returns several “knowledge_graph” elements, each containing distinct “items”, and each placed according to the items’ placement in SERP.
Check out the carousel to review the full list of Knowledge Graph Item Types.
Items | knowledge_graph_images_item, knowledge_graph_description_item, knowledge_graph_row_item, knowledge_graph_carousel_item, knowledge_graph_shopping_item, knowledge_graph_part_item, knowledge_graph_expanded_item, knowledge_graph_list_item, knowledge_graph_hotels_booking_item, knowledge_graph_ai_overview_item
Knowledge Graph Item Types
Type | knowledge_graph_images_item
Element in SERP API
{
"type": "knowledge_graph_images_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]",
"link": {
"type": "link_element",
"title": "More images",
"url": "https://www.google.co.uk/search?num=100&source=univ&tbm=isch&q=irises+painting&gl=GB&hl=en&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQiR56BAgpEAI",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/a[1]"
},
"items": [
{
"type": "knowledge_graph_images_element",
"url": "https://en.wikipedia.org/wiki/Irises_(painting)",
"domain": "en.wikipedia.org",
"alt": "Image result for irises painting",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:0",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]"
},
{
"type": "knowledge_graph_images_element",
"url": "https://www.vincentvangogh.org/irises.jsp",
"domain": "www.vincentvangogh.org",
"alt": "Image result for irises painting",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:1",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[2]"
},
{
"type": "knowledge_graph_images_element",
"url": "https://www.vangoghmuseum.nl/en/collection/s0050V1962",
"domain": "www.vangoghmuseum.nl",
"alt": "Image result for irises painting",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:2",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[3]"
},
{
"type": "knowledge_graph_images_element",
"url": "https://www.metmuseum.org/art/collection/search/436528",
"domain": "www.metmuseum.org",
"alt": "Image result for irises painting",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:3",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[4]"
}
],
"rectangle": null
}
Type | knowledge_graph_description_item
Element in SERP API
{
"type": "knowledge_graph_description_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
"text": "Description Irises is one of several paintings of irises by the Dutch artist Vincent van Gogh, and one of a series of paintings he made at the Saint Paul-de-Mausole asylum in Saint-Rémy-de-Provence, France, in the last year before his death in 1890. Wikipedia",
"links": [
{
"type": "link_element",
"title": "Wikipedia",
"url": "https://en.wikipedia.org/wiki/Irises_(painting)",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/span[2]/a[1]"
}
],
"rectangle": null
}
Type | knowledge_graph_row_item
Element in SERP API
{
"type": "knowledge_graph_row_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]",
"title": "Artist",
"data_attrid": "kc:/visual_art/artwork:artist",
"text": "Vincent van Gogh",
"links": [
{
"type": "link_element",
"title": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Vincent+van+Gogh&stick=H4sIAAAAAAAAAOPgE-LUz9U3MDYvMS9W4gAxzeNzjbRks5Ot9Msyi0sTc-ITi0r0gbg8vyjbCkhnFpcsYhUIy8xLTs0rUShLzFNwz0_P2MHKCAAOKro5TAAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQmxMoATCCAXoECDIQAw",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/span[2]/a[1]"
}
],
"rectangle": null
}
Type | knowledge_graph_carousel_item
Element in SERP API
{
"type": "knowledge_graph_carousel_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]",
"title": "People also search for",
"data_attrid": "kc:/visual_art/artwork:sideways",
"link": {
"type": "link_element",
"title": "View 15+ more",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Irises&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WQjC15LOTrfTLMotLE3PiE4tK9IG4PL8o26o4MyW1PLGyeBErm2dRZnFq8Q5WRgCxAmpSRQAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQzTooATCGAXoECCgQAg",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/a[1]"
},
"items": [
{
"type": "knowledge_graph_carousel_element",
"title": "Café Terrace at Night",
"subtitle": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Caf%C3%A9+Terrace+at+Night&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNyg2NLbT4HYtKyvOLsoMzU1LLEyuLF7GKOSemHV6pEJJaVJSYnKqQWKLgl5meUbKDlREAzyT610UAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAU",
"domain": "www.google.co.uk",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:5",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]"
},
{
"type": "knowledge_graph_carousel_element",
"title": "The Starry Night",
"subtitle": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=The+Starry+Night&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNzC3jC7X4HYtKyvOLsoMzU1LLEyuLF7EKhGSkKgSXJBYVVSr4ZaZnlOxgZQQAinEsTj8AAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAc",
"domain": "www.google.co.uk",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:6",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[2]"
},
{
"type": "knowledge_graph_carousel_element",
"title": "The Potato Eaters",
"subtitle": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=The+Potato+Eaters&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNTCxMKrX4HYtKyvOLsoMzU1LLEyuLF7EKhmSkKgTklySW5Cu4JpakFhXvYGUEAABq-LVAAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAk",
"domain": "www.google.co.uk",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:7",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[3]"
},
{
"type": "knowledge_graph_carousel_element",
"title": "Van Gogh self‑portrait",
"subtitle": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Van+Gogh+self-portrait&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9W4tZP1zc0MkxJNs_J0-J3LCopzy_KDs5MSS1PrCxexCoWlpin4J6fnqFQnJqTpluQX1RSlJhZsoOVEQB12LPDRwAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAs",
"domain": "www.google.co.uk",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:8",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[4]"
}
],
"rectangle": null
}
Type | knowledge_graph_shopping_item
Element in SERP API
{
"type": "knowledge_graph_shopping_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[3]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]",
"title": null,
"data_attrid": "kc:/shopping/gpc:organic-offers",
"items": [
{
"type": "knowledge_graph_shopping_element",
"title": "Apple",
"url": "https://www.apple.com/us/shop/go/product/MGHH3?purchaseOption=cp&cid=aos-us-seo-pla",
"domain": "www.apple.com",
"price": {
"current": 979,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$979.00"
},
"source": "Apple",
"snippet": "256 GB storage · Unlocked · Black",
"marketplace": null,
"marketplace_url": null
},
{
"type": "knowledge_graph_shopping_element",
"title": "T-Mobile",
"url": "https://www.t-mobile.com/cell-phone/apple-iphone-12?sku=194252028131",
"domain": "www.t-mobile.com",
"price": {
"current": 829.99,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$829.99"
},
"source": "T-Mobile",
"snippet": "64 GB storage · T-Mobile · Green",
"marketplace": null,
"marketplace_url": null
},
{
"type": "knowledge_graph_shopping_element",
"title": "Sprint",
"url": "https://www.sprint.com/en/shop/cell-phones/apple-iphone-12.html?ensembleId=194252028360&duration=0&contractType=retail&isDeepLinked=true&contractName=0-yr",
"domain": "www.sprint.com",
"price": {
"current": 979.99,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$979.99"
},
"source": "Sprint",
"snippet": "256 GB storage · Sprint · PRODUCT(RED) Special Edition",
"marketplace": null,
"marketplace_url": null
}
],
"rectangle": null
}
Type | knowledge_graph_part_item
Element in SERP API
{
"type": "knowledge_graph_part_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[3]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[2]",
"title": null,
"data_attrid": "kc:/shopping/gpc:critic-ratings",
"text": "4/5 TechRadar 9/10 The Verge 4/5 PCMag",
"links": [
{
"type": "link_element",
"title": "4/5TechRadar",
"url": "https://www.techradar.com/uk/reviews/iphone-12",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[3]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/a[1]"
},
{
"type": "link_element",
"title": "9/10The Verge",
"url": "https://www.theverge.com/21522988/iphone-12-review",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[3]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/a[2]"
},
{
"type": "link_element",
"title": "4/5PCMag",
"url": "https://www.pcmag.com/reviews/apple-iphone-12",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[3]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/a[3]"
}
],
"rectangle": null
}
Type | knowledge_graph_expanded_item
Element in SERP API
{
"type": "knowledge_graph_expanded_item",
"rank_group": 1,
"rank_absolute": 8,
"position": "left",
"xpath": "/html[1]/body[1]/div[3]/div[1]/div[1]/div[5]/div[3]/div[1]/div[1]/div[2]/sticky-header[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[6]/div[1]/div[1]",
"title": "Invention",
"data_attrid": "okra/answer_panel/Invention",
"expanded_element": [
{
"type": "knowledge_graph_expanded_element",
"featured_title": null,
"url": "https://www.ducksters.com/history/renaissance_science.php",
"domain": "www.ducksters.com",
"title": "Science and Inventions - Renaissance for Kids - Ducksters",
"snippet": "The most important invention of the Renaissance, and perhaps in the history of the world, was the printing press. It was invented by German Johannes Gutenberg around 1440. By 1500 there were printing presses throughout Europe.",
"table": null
}
],
"rectangle": null
}
Type | knowledge_graph_list_item
Element in SERP API
{
"type": "knowledge_graph_list_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
"title": "Available on",
"data_attrid": "action:listen_artist",
"link": null,
"items": [
{
"type": "knowledge_graph_list_element",
"title": "YouTube",
"subtitle": null,
"url": "https://www.youtube.com/playlist?playnext=1&list=PLiT2fSOfS4_uTgNyXypO60ZBREdjfyALk&feature=gws_kp_artist",
"domain": "www.youtube.com",
"image_url": "https://api.dataforseo.com/cdn/i/07081456-1535-0139-0000-e19bfd68cdbb:9",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/table[1]/tbody[1]/tr[1]"
},
{
"type": "knowledge_graph_list_element",
"title": "Spotify",
"subtitle": null,
"url": "https://open.spotify.com/artist/7y97mc3bZRFXzT2szRM4L4?autoplay=true",
"domain": "open.spotify.com",
"image_url": "https://api.dataforseo.com/cdn/i/07081456-1535-0139-0000-e19bfd68cdbb:10",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/table[1]/tbody[1]/tr[2]"
},
{
"type": "knowledge_graph_list_element",
"title": "Apple Music",
"subtitle": null,
"url": "https://music.apple.com/us/artist/fr%C3%A9d%C3%A9ric-chopin/316783",
"domain": "music.apple.com",
"image_url": "https://api.dataforseo.com/cdn/i/07081456-1535-0139-0000-e19bfd68cdbb:11",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/table[1]/tbody[1]/tr[3]"
}
],
"rectangle": null
}
Type | knowledge_graph_hotels_booking_item
Element in SERP API
{
"type": "knowledge_graph_hotels_booking_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[12]/div[2]/div[1]/div[1]/div[2]/div[1]/div[3]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[5]/div[1]",
"title": "Compare prices",
"date_from": "2023-11-05",
"date_to": "2023-11-06",
"data_attrid": "kc:/local:hotel booking",
"items": [
{
"type": "knowledge_graph_hotels_booking_element",
"source": "Booking.com",
"description": null,
"url": "https://www.booking.com/hotel/fr/ha-tel-clairefontaine.html?checkin%3D2023-11-05%26checkout%3D2023-11-06%26group_adults%3D2%26req_adults%3D2%26show_room%3D37123902_326752899_0_2_0%26lang%3Den%26selected_currency%3DGBP%26exrt%3D0.86239755%26ext_price_total%3D137.78%26ext_price_tax%3D15.47%26xfc%3DEUR%26hca%3Dm%26group_children%3D0%26req_children%3D0%26%26ts%3D1697031480%26no_rooms%3D1%26edgtid%3D9-gq9poOScaxUj_fwIt9IA%26efpc%3DFWsAoVm3ah8%26utm_source%3Dmetagha%26utm_medium%3Dlocaluniversal%26utm_campaign%3DGB%26utm_term%3Dhotel-371239%26utm_content%3Ddev-desktop_los-1_bw-25_dow-Sunday_defdate-1_room-0_gstadt-2_rateid-public_aud-0_gacid-6623578758_mcid-10_ppa-0_clrid-0_ad-1_gstkid-0_checkin-20231105%26aid%3D356930%26label%3Dmetagha-link-LUGB-hotel-371239_dev-desktop_los-1_bw-25_dow-Sunday_defdate-1_room-0_gstadt-2_rateid-public_aud-0_gacid-6623578758_mcid-10_ppa-0_clrid-0_ad-1_gstkid-0_checkin-20231105_lp-1006886_r-3067383881391334316%26gclid%3D%7Bgclid%7D",
"domain": "www.booking.com",
"price": {
"current": 138,
"regular": null,
"max_value": null,
"currency": "GBP",
"is_price_range": false,
"displayed_price": "£138"
},
"is_paid": true
}
],
"rectangle": null
}
Type | knowledge_graph_ai_overview_item
Element in SERP API
{
"type": "knowledge_graph_ai_overview_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[3]/div[2]/div[1]/div[11]/div[3]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[2]/div[1]/div[3]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]",
"asynchronous_ai_overview": false,
"items": [
{
"type": "ai_overview_element",
"title": null,
"text": "Apple pie is a dessert that is traditionally associated with American patriotism and national identity. It is often served with whipped cream, ice cream, custard, or cheddar cheese. During World War II, American soldiers would claim they were fighting for “mom and apple pie”. This established the dessert as a metaphor for the United States. Since then, apple pie has become a symbol of family and home for many Americans.",
"images": null,
"references": null
}
],
"references": [
{
"type": "ai_overview_reference",
"source": "lindasbakery.com",
"domain": "www.lindasbakery.com",
"url": "https://www.lindasbakery.com/why-is-apple-pie-the-iconic-american-dessert/",
"title": "Why is Apple Pie the Iconic American Dessert? | Linda's Bakery",
"text": "Apple Pie and American Patriotism. Apple pie is traditionally associated with American patriotism and national identity. During World War II, soldiers famously ..."
},
{
"type": "ai_overview_reference",
"source": "en.wikipedia.org",
"domain": "en.wikipedia.org",
"url": "https://en.wikipedia.org/wiki/Apple_pie",
"title": "Apple pie - Wikipedia",
"text": "An apple pie is a pie in which the principal filling is apples. Apple pie is often served with whipped cream, ice cream (\"apple pie à la mode\"), custard or ..."
},
{
"type": "ai_overview_reference",
"source": "food52.com",
"domain": "food52.com",
"url": "https://food52.com/blog/24688-apple-pie-origin-story",
"title": "Apple Pie Origin Story - History of American Apple Pie - Food52",
"text": "Apple pie as we know it first originated in England, where it developed from culinary influences from France, the Netherlands, and even the Ottoman Empire."
}
],
"rectangle": null
}
Featured Snippet
Featured Snippets are specific results featured by Google on the top of the organic part of SERPs. These extra features are supposed to provide a straight answer to questions of users by displaying a piece of information related to a query.
Domain | domain
Title | title
Featured title | featured_title
Table | table_header
Table | table_content
Element in SERP API
{
"type":"featured_snippet",
"rank_group": 1,
"rank_absolute": 1,
"position":"left",
"xpath" :"/html[1]/body[1]/div[8]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
"domain":"www.infoplease.com",
"title":"Per Capita Personal Income by State - Infoplease",
"featured_title": "Washington, D.C has the highest per capita personal income: $71,496. Compare the other states below.State19801990Alaska13,00720,887Arizona8,85416,262Arkansas7,11313,779California11,02120,65644 more rowsPer Capita Personal Income by State - Infopleasehttps://www.infoplease.com › business-finance › poverty-and-income › capit...Per capita income by stateStates ranked by per capita incomeRankStateMedian household income1Connecticut$70,0482New Jersey$69,1603Massachusetts$71,9194Maryland$73,9716 more rowsList of U.S. states by income - Wikipediahttps://en.wikipedia.org › wiki › List_of_U.S._states_by_incomeSearch for: Per capita income by stateMedian income by stateStates ranked by per capita incomeRankStateMedian household incomeDistrict of Columbia†$71,6481Connecticut$70,0482New Jersey$69,1603Massachusetts$71,9196 more rowsList of U.S. states by income - Wikipediahttps://en.wikipedia.org › wiki › List_of_U.S._states_by_incomeSearch for: Median income by stateIncome quintiles by stateProsperity Now ScorecardStateLowest Income Quintile ($)Third Income Quintile ($)United StatesLess than $21,884$42,052 - $67,766LouisianaLess than $16,943$34,287 - $57,480MaineLess than $20,573$38,321 - $60,506MarylandLess than $31,262$58,490 - $91,46448 more rowsState Income Quintiles - ACS - Prosperity Now Scorecardscorecard.prosperitynow.org › measure › state-income-quintiles-acsSearch for: Income quintiles by stateIncome percentile by stateHere is the individual state income data broken down into the 10th, 25th, 50th, 75th, 90th and 99th percentile. The 99th percentile is often referred to as the 'top 1%' of household incomes. The data below is what it would take to be in the top 1% of income earners in each state.What is the One Percenter and Median Income Per State? - DQYDJhttps://dqydj.com › what-is-the-median-income-per-state-and-who-are-the-o...Search for: Income percentile by state",
"description": null,
"url": "https://www.infoplease.com/business-finance/poverty-and-income/capita-personal-income-state",
"table":{
"table_header":[
"State",
"1980",
"1990"
],
"table_content":[
[
"Alaska",
"13,007",
"20,887"
],
[
"Arizona",
"8,854",
"16,262"
],
[
"Arkansas",
"7,113",
"13,779"
],
[
"California",
"11,021",
"20,656"
]
]
}
}
Top Stories
The Top Stories (also referred to as the News Box) feature is triggered by queries that include a news-heavy topic. This feature is usually displayed on the top of SERPs.
In DataForSEO SERP API responses, Top Stories consist of structured elements – “top_stories_element.”
Type | top_stories_element
Source | source
Item title | title
Date | date
Image | image_url
Element in SERP API
{
"type": "top_stories",
"rank_group": 1,
"rank_absolute": 4,
"position": "left",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[13]/div[1]/div[2]/div[2]/div[1]/div[1]/div[14]/div[1]/g-section-with-header[1]",
"title": "Top stories",
"items": [
{
"type": "top_stories_element",
"source": "The Guardian",
"domain": "www.theguardian.com",
"title": "Athletes warn ‘hottest Games on record’ could threaten lives at Paris \nOlympics",
"date": "15 hours ago",
"amp_version": false,
"timestamp": "2024-06-17 19:40:50 +00:00",
"url": "https://www.theguardian.com/sport/article/2024/jun/18/paris-olympics-2024-weather-summer-temperatures-extreme-heat",
"image_url": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTfDSAIWel2zCe8KSd33D6GXtteGM6aQZLfY_mlE5sw_P4gnSsR6N6MroY&usqp=CAI&s",
"badges": null
},
{
"type": "top_stories_element",
"source": "Yahoo Sports",
"domain": "sports.yahoo.com",
"title": "Boxing at the Paris 2024 Olympics",
"date": "1 hour ago",
"amp_version": false,
"timestamp": "2024-06-18 09:40:50 +00:00",
"url": "https://sports.yahoo.com/boxing-paris-2024-olympics-091717135.html",
"image_url": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTXipR7Mxy1k3CrDgJ5rE8lKFmKu1kzylrRyL7pKkfGW8g1Egw2XogReh4&usqp=CAI&s",
"badges": null
},
{
"type": "top_stories_element",
"source": "CNN",
"domain": "www.cnn.com",
"title": "‘The eyes of the world are on this race’. Paris Olympics’ triathlon hangs \nin the balance over E. Coli levels in the Seine",
"date": "3 hours ago",
"amp_version": false,
"timestamp": "2024-06-18 07:40:50 +00:00",
"url": "https://www.cnn.com/2024/06/18/sport/paris-olympics-seine-triathlon-bacteria-intl/index.html",
"image_url": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTa8If38qOJV-wBKcKOEh3Q09KYPBPxTZVL2OQ7b-3x1H6R70puSy2AxsI&usqp=CAI&s",
"badges": null
},
{
"type": "top_stories_element",
"source": "BBC",
"domain": "www.bbc.com",
"title": "Andy Murray: Retiring at Wimbledon or Paris 2024 Olympics would be fitting",
"date": "1 day ago",
"amp_version": false,
"timestamp": "2024-06-17 10:40:50 +00:00",
"url": "https://www.bbc.com/sport/tennis/articles/cd117r7w54eo",
"image_url": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS-APidVFdSrvVPAC3EENawU0-igw405ruhrVAlv31kQ-lGIU8DhHJRbTA&usqp=CAI&s",
"badges": null
}
],
"rectangle": null
}
The “Twitter” feature is often displayed in SERP if the subject of the search query is associated with the relevant Twitter account and/or if the Twitter posts can provide additional information on the subject.
In DataForSEO SERP API responses, the “Twitter” feature consists of structured elements – “twitter_element.”
Tweet | tweet
Element in SERP API
{
"type":"twitter",
"rank_group": 1,
"rank_absolute": 4,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[4]/div[1]/div[1]/g-section-with-header[1]",
"title": null,
"url": null,
"items":[
{
"type":"twitter_element",
"tweet": "These children are demanding their rights. What will you do? pic.twitter.com/t5GvZ3O…",
"date":" · ",
"url":"https://twitter.com/UNICEF/status/1204362624164515840"
},
{
"type":"twitter_element",
"tweet":"DYK, UNICEF was awarded the Nobel Peace Prize in 1965. \n\nHere's the inside story, involving telegrams and Danny Kaye's Lear jet. #NobelPrize uni.cf/1OiExvH",
"date":" · ",
"url":"https://twitter.com/UNICEF/status/1204327407831977984"
},
{
"type":"twitter_element",
"tweet": "The right to survive.\nThe right to family.\nThe right to health.\nThe right to education.\nThe right to safety.\nThe right to play.\nThe right to culture.\n\nClimate change is a serious threat to children’s rights. We must take #ClimateAction now. #COP25 #HumanRightsDay pic.twitter.com/myahLBs…",
"date":" · ",
"url":"https://twitter.com/UNICEF/status/1204264477312479232"
},
{
"type":"twitter_element",
"tweet": "Here's what you need to know about consent. \n\n@UN_Women #GenerationEquality uni.cf/2sc5Ztf",
"date":" · ",
"url": "https://twitter.com/UNICEF/status/1204205355229691904"
},
{
"type":"twitter_element",
"tweet": "Seven key commitments for world leaders to protect children’s rights while taking #ClimateAction. \n\n#COP25 \n\nuni.cf/2PjLxi5",
"date":" · ",
"url":"https://twitter.com/UNICEF/status/1204124845203701762"
}
]
}
Map
Although Local Maps and Maps features are pretty alike, the former serves a specific purpose: it displays the location of the particular place on the map and generates route options between different locations.
Map | map
Title | title
Element in SERP API
{
"type":"map",
"rank_group": 1,
"rank_absolute": 1,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]",
"title":"Amsterdam",
"url": null
}
Google Flights
The Flights feature essentially represents information about flights between two destinations for the selected dates.
In DataForSEO SERP API responses, the “Google Flights” feature consists of structured elements – “google_flights_element.”
Title | title
Url | url
Item description | description
Element in SERP API
{
"type":"google_flights",
"rank_group": 1,
"rank_absolute": 2,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
"title": "Flights from Berlin, Germany (all airports) to Dublin, Ireland (DUB)",
"url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhooEgoyMDIwLTAxLTE2agwIAhIIL20vMDE1NnFyDAgCEggvbS8wMmNmdBooEgoyMDIwLTAxLTIwagwIAhIIL20vMDJjZnRyDAgCEggvbS8wMTU2cXpAQ2lkSFlqQTBXRUpITFMwdExTMHRMUzEzYzJKcVl6RXlRVUZCUVVGR00zWnVNV3RNYlRCbVFVRVNBMjVHVWc9PQ&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQuRUwAHoECHAQAw",
"items":[
{
"type":"google_flights_element",
"description":"Ryanair 2h 30m Non-stop from €47 ",
"url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhosEgoyMDIwLTAxLTE2MgJGUmoMCAISCC9tLzAxNTZxcgwIAhIIL20vMDJjZnQaLBIKMjAyMC0wMS0yMDICRlJqDAgCEggvbS8wMmNmdHIMCAISCC9tLzAxNTZxekBDaWRIWWpBMFdFSkhMUzB0TFMwdExTMTNjMkpxWXpFeVFVRkJRVUZHTTNadU1XdE1iVEJtUVVFU0EyNUdVZz09&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQ1RUoADAAegQIcBAQ"
},
{
"type":"google_flights_element",
"description":"Aer Lingus 2h 30m Non-stop from €92 ",
"url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhosEgoyMDIwLTAxLTE2MgJFSWoMCAISCC9tLzAxNTZxcgwIAhIIL20vMDJjZnQaLBIKMjAyMC0wMS0yMDICRUlqDAgCEggvbS8wMmNmdHIMCAISCC9tLzAxNTZxekBDaWRIWWpBMFdFSkhMUzB0TFMwdExTMTNjMkpxWXpFeVFVRkJRVUZHTTNadU1XdE1iVEJtUVVFU0EyNUdVZz09&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQ1RUoATAAegQIcBAR"
},
{
"type":"google_flights_element",
"description":"Lufthansa 4h 0m+ Connecting from €142 ",
"url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhosEgoyMDIwLTAxLTE2MgJMSGoMCAISCC9tLzAxNTZxcgwIAhIIL20vMDJjZnQaLBIKMjAyMC0wMS0yMDICTEhqDAgCEggvbS8wMmNmdHIMCAISCC9tLzAxNTZxekBDaWRIWWpBMFdFSkhMUzB0TFMwdExTMTNjMkpxWXpFeVFVRkJRVUZHTTNadU1XdE1iVEJtUVVFU0EyNUdVZz09&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQ1RUoAjAAegQIcBAS"
},
{
"type":"google_flights_element",
"description":"KLM 4h 35m+ Connecting from €148 ",
"url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhosEgoyMDIwLTAxLTE2MgJLTGoMCAISCC9tLzAxNTZxcgwIAhIIL20vMDJjZnQaLBIKMjAyMC0wMS0yMDICS0xqDAgCEggvbS8wMmNmdHIMCAISCC9tLzAxNTZxekBDaWRIWWpBMFdFSkhMUzB0TFMwdExTMTNjMkpxWXpFeVFVRkJRVUZHTTNadU1XdE1iVEJtUVVFU0EyNUdVZz09&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQ1RUoAzAAegQIcBAT"
},
{
"type":"google_flights_element",
"description":"Other airlines 4h 25m+ Connecting from €149 ",
"url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhooEgoyMDIwLTAxLTE2agwIAhIIL20vMDE1NnFyDAgCEggvbS8wMmNmdBooEgoyMDIwLTAxLTIwagwIAhIIL20vMDJjZnRyDAgCEggvbS8wMTU2cXpAQ2lkSFlqQTBXRUpITFMwdExTMHRMUzEzYzJKcVl6RXlRVUZCUVVGR00zWnVNV3RNYlRCbVFVRVNBMjVHVWc9PQ&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQ1RUoBDAAegQIcBAU"
}
]
}
Images
The Images results show up every time you run a query Google deems related to visual content. This feature appears in the form of a row and is often displayed inside the results page (although it can also be found on the top of SERP). Images can extend the duration of the search session by shifting the intent of users towards results imagery.
In DataForSEO SERP API responses, each image card from the “Images” feature is returned as a structured element – “images_element.
Title | title
Items | images_element
Element in SERP API
{
"type": "images",
"rank_group": 1,
"rank_absolute": 6,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[6]/div[1]/div[2]",
"title": "Images for louvre museum",
"url": "https://www.google.com/search?num=100&source=univ&tbm=isch&q=louvre+museum&gl=US&hl=en&sa=X&ved=2ahUKEwj10tSVjb_xAhUZTDABHcVBAHwQjJkEegQIKhAC",
"items": [
{
"type": "images_element",
"alt": "Image result for louvre museum",
"url": "https://www.britannica.com/topic/Louvre-Museum",
"image_url": "https://api.dataforseo.com/cdn/i/06301302-1535-0139-0000-17014601cdff:0"
},
{
"type": "images_element",
"alt": "Image result for louvre museum",
"url": "https://www.architecturaldigest.com/story/secrets-you-never-knew-about-paris-louvre-museum",
"image_url": "https://api.dataforseo.com/cdn/i/06301302-1535-0139-0000-17014601cdff:1"
},
{
"type": "images_element",
"alt": "Image result for louvre museum",
"url": "https://us.france.fr/en/paris/article/louvre-museum-3",
"image_url": "https://api.dataforseo.com/cdn/i/06301302-1535-0139-0000-17014601cdff:2"
},
{
"type": "images_element",
"alt": "Image result for louvre museum",
"url": "https://www.cntraveler.com/story/things-you-didnt-know-about-the-louvre-museum",
"image_url": "https://api.dataforseo.com/cdn/i/06301302-1535-0139-0000-17014601cdff:3"
},
{
"type": "images_element",
"alt": "Image result for louvre museum",
"url": "https://www.louvre.fr/en/visit",
"image_url": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTQ2JcxBIjaE8O8hUGER1LbviaErlN2oHwEMTcZ_XfBEA&s"
},
{
"type": "images_element",
"alt": "Image result for louvre museum",
"url": "https://www.britannica.com/topic/Louvre-Museum",
"image_url": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS-KdWIoYxIg4_RJw06nFlGMSJX3SPhuvtlPY8NOGYDgw&s"
}
],
"rectangle": null
}
Video
Similarly to the Images feature, videos are displayed within the SERPs in the form of a row.
In DataForSEO SERP API responses, the “Video” feature consists of structured elements – “video_element.”
Item title | title
Item source | source
Element in SERP API
{
"type":"video",
"rank_group": 1,
"rank_absolute": 9,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[8]/div[1]/g-section-with-header[1]/div[2]",
"items":[
{
"type":"video_element",
"source":"YouTube",
"title":"London Heathrow Airport is expanding. Should it be?",
"url":"https://www.youtube.com/watch?v=QN5Rnu0-RhE"
},
{
"type":"video_element",
"source":"YouTube",
"title":"Border Force Stop a Man With a Massive Amount of Cash ...",
"url":"https://www.youtube.com/watch?v=3NX31WBsNmE"
},
{
"type":"video_element",
"source":"YouTube",
"title":"Heathrow: Britain's Busiest Airport Season 5 Episode 11 [720p ...",
"url":"https://www.youtube.com/watch?v=8CB8t1ZXOhU"
},
{
"type":"video_element",
"source":"YouTube",
"title":"10 Important Things to Know About London Heathrow Airport",
"url":"https://www.youtube.com/watch?v=ldXtIlFyBLA"
},
{
"type":"video_element",
"source":"YouTube",
"title":"Windy Arrivals LIVE from London Heathrow #Airport - 27R",
"url":"https://www.youtube.com/watch?v=MRQ_xPJ0y_A"
},
{
"type":"video_element",
"source":"YouTube",
"title":"Heathrow Expansion - The Preferred Masterplan",
"url":"https://www.youtube.com/watch?v=_At_8ZfqSLo"
},
{
"type":"video_element",
"source":"YouTube",
"title":"Armed Police Stop a Wanted Man From Leaving a Flight ...",
"url":"https://www.youtube.com/watch?v=8kntl07GRIQ"
},
{
"type":"video_element",
"source":"YouTube",
"title":"Windy Arrivals LIVE from London Heathrow #Airport",
"url":"https://www.youtube.com/watch?v=FPirfbnr-hk"
},
{
"type":"video_element",
"source":"YouTube",
"title":"The Secret To Airport Efficiency | Heathrow: Britain's Busiest ...",
"url":"https://www.youtube.com/watch?v=jYHHOIw2Wiw"
},
{
"type":"video_element",
"source":"YouTube",
"title":"Boris Johnson casts doubt over Heathrow expansion and HS2",
"url":"https://www.youtube.com/watch?v=Uj1Cg-O2ZAI"
}
]
}
People Also Ask
he People Also Ask feature provides information in the form of the expandable boxes with questions related to the user query.
In DataForSEO SERP API responses, the “People Also Ask” feature consists of structured elements – “people_also_ask_element.” The content of the expendable box is marked as “expanded_element.”
Title | title
Expanded element title | title
Expanded element domain | domain
Expanded element description | description
Element in SERP API
{
"type":"people_also_ask",
"rank_group": 1,
"rank_absolute": 4,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[4]/div[1]/div[1]",
"items":[
{
"type":"people_also_ask_element",
"title":"Why is Heathrow called Heathrow?",
"xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[4]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/g-accordion-expander[1]",
"expanded_element":[
{
"type":"people_also_ask_expanded_element",
"featured_title": null,
"url":"https://en.m.wikipedia.org/wiki/Heathrow_Airport",
"domain":"en.m.wikipedia.org",
"title":"Heathrow Airport - Wikipedia",
"description": "Heathrow Airport originated in 1929 as a small airfield (Great West Aerodrome) on land south-east of the hamlet of Heathrow from which the airport takes its name. ... The airport was opened on 25 March 1946 as London Airport and was renamed Heathrow Airport in 1966.",
"table": null
}
]
}
]
}
Shopping
Google Shopping is the ads service powered by AdWords and Google Merchant Center. You can read more about it in our blog post Merchant API: Getting Big With E-commerce Data. Part 1: Google Shopping API.
In DataForSEO SERP API responses, the “Shopping” feature consists of structured elements – “shopping_element.”
Title | title
Item title | title
Item price | price
Item source | source
Element in SERP API
{
"type":"shopping",
"rank_group": 1,
"rank_absolute": 1,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[1]/div[3]/div[1]/div[1]",
"title":"See buy treadmill",
"items":[
{
"type":"shopping_element",
"title":"NordicTrack C100 Folding Treadmill",
"price":"£599.00",
"source":"Fitness Superst...",
"description": null,
"url": "https://www.fitness-superstore.co.uk/nordictrack-c100-folding-treadmill.html"
},
{
"type":"shopping_element",
"title":"JTX Sprint-5: Home Treadmill by JTX Fitness",
"price":"£675.00",
"source":"JTX Fitness",
"description": null,
"url":"https://www.jtxfitness.com/jtx-sprint5-home-treadmill"
},
{
"type":"shopping_element",
"title":"SPORTSTECH Treadmill F10 with free heart rate belt, compactly stowable, 12+1 programs, electric",
"price":"£299.00",
"source":"sports-tech.uk",
"description": null,
"url":"https://www.sports-tech.uk.com/treadmill-f10?utm_source=google_shopping"
},
{
"type":"shopping_element",
"title":"Reebok ZR9 Treadmill",
"price":"£429.99",
"source":"Argos",
"description": null,
"url":"https://www.argos.co.uk/product/3359466?istCompanyId=a74d8886-5df9-4baa-b776-166b3bf9111c&istFeedId=c290d9a9-b5d6-423c-841d-2a559621874c&istItemId=ixititram&istBid=t"
},
{
"type":"shopping_element",
"title":"JTX Sprint-9: Folding Gym Treadmill by JTX Fitness",
"price":"£1,349.00",
"source":"JTX Fitness",
"description": null,
"url":"https://www.jtxfitness.com/jtx-sprint9-gym-treadmill"
},
{
"type":"shopping_element",
"title":"Proform Power 545i Treadmill",
"price":"£579.00",
"source":"Sweatband.com",
"description": null,
"url":"http://www.sweatband.com/proform-power-545i-treadmill.html"
},
{
"type":"shopping_element",
"title":"Professional treadmill F37 from SPORTSTECH with self-lubricating system, App control, tablet holder, incline function, electric",
"price":"£769.00",
"source":"sports-tech.uk",
"description": null,
"url":"https://www.sports-tech.uk.com/treadmill-f37?utm_source=google_shopping"
},
{
"type":"shopping_element",
"title":"JLL T350 Digital Folding Treadmill, 2019 New Generation Digital Control 4.5HP Motor, 20 Incline Levels,0.3km/h to 18km/h, 20 Programmes, Bluetooth &",
"price":"£399.99",
"source":"Amazon.co.uk",
"description": null,
"url":"https://www.amazon.co.uk/JLL-Treadmill-Generation-Programmes-Bluetooth/dp/B0762NHH97?source=ps-sl-shoppingads-lpcontext&psc=1?source=ps-sl-shoppingads-lpcontext&psc=1"
},
{
"type":"shopping_element",
"title":"Karrimor Pace Treadmill, Size One Size, Black",
"price":"£249.99",
"source":"SportsDirect.com",
"description": null,
"url":"https://www.sportsdirect.com/karrimor-pace-treadmill-765430#colcode=76543003"
},
{
"type":"shopping_element",
"title":"Nautilus T624 Folding Treadmill",
"price":"£999.00",
"source":"Fitness Superst...",
"description": null,
"url":"https://www.fitness-superstore.co.uk/nautilus-t624-folding-treadmill-1.html"
},
{
"type":"shopping_element",
"title":"Opti Folding Treadmill",
"price":"£239.99",
"source":"Argos",
"description": null,
"url":"https://www.argos.co.uk/product/6046848?istCompanyId=a74d8886-5df9-4baa-b776-166b3bf9111c&istFeedId=c290d9a9-b5d6-423c-841d-2a559621874c&istItemId=ixititrat&istBid=t"
},
{
"type":"shopping_element",
"title":"Reebok Astroride A2.0 Treadmill, Size One Size, Silver",
"price":"£299.99",
"source":"SportsDirect.com",
"description": null,
"url":"https://www.sportsdirect.com/reebok-astroride-a20-treadmill-760028#colcode=76002811"
},
{
"type":"shopping_element",
"title":"PremierFit T100 - Motorised Electric Treadmill/Folding Running Machine with Heart Rate Monitor, AUX Input and Speakers",
"price":"£199.99",
"source":"Amazon.co.uk",
"description": null,
"url":"https://www.amazon.co.uk/PremierFit-T100-Motorised-Electric-Treadmill/dp/B0711SLYPX?source=ps-sl-shoppingads-lpcontext&psc=1?source=ps-sl-shoppingads-lpcontext&psc=1'"
},
{
"type":"shopping_element",
"title":"Reebok One GT40S Treadmill",
"price":"£399.99",
"source":"Argos",
"description": null,
"url":"https://www.argos.co.uk/product/2329710?istCompanyId=a74d8886-5df9-4baa-b776-166b3bf9111c&istFeedId=c290d9a9-b5d6-423c-841d-2a559621874c&istItemId=ixititltw&istBid=t"
},
{
"type":"shopping_element",
"title":"SPORTSTECH professional treadmill F31 with App control, tablet holder, 15% incline, electric",
"price":"£539.00",
"source":"sports-tech.uk",
"description": null,
"url":"https://www.sports-tech.uk.com/treadmill-f31?utm_source=google_shopping"
},
{
"type":"shopping_element",
"title":"ProForm 600i Folding Treadmill",
"price":"£799.00",
"source":"Powerhouse Fit...",
"description": null,
"url":"https://www.powerhouse-fitness.co.uk/proform-600i-treadmill.php"
},
{
"type":"shopping_element",
"title":"NordicTrack T10.0 Folding Treadmill",
"price":"£899.00",
"source":"John Lewis & P...",
"description": null,
"url":"https://www.johnlewis.com/nordictrack-t10-0-folding-treadmill/p3088405?sku=236552382&"
},
{
"type":"shopping_element",
"title":"ProForm Power 795i Treadmill",
"price":"£719.10",
"source":"Sweatband.com",
"description": null,
"url":"http://www.sweatband.com/proform-power-795i-treadmill.html"
},
{
"type":"shopping_element",
"title":"Life Fitness Platinum Club Series Treadmill with Discover SE3HD Console + Free Installation Titanium Storm",
"price":"£10,595.00",
"source":"Powerhouse Fit...",
"description": null,
"url":"https://www.powerhouse-fitness.co.uk/life-fitness-platinum-club-discover-se-treadmill-wifi.php?sku=CVTM4055"
},
{
"type":"shopping_element",
"title":"Reebok Jet 100 Treadmill",
"price":"£599.99",
"source":"Argos",
"description": null,
"url":"https://www.argos.co.uk/product/8263818?istCompanyId=a74d8886-5df9-4baa-b776-166b3bf9111c&istFeedId=c290d9a9-b5d6-423c-841d-2a559621874c&istItemId=ixititraa&istBid=t"
},
{
"type":"shopping_element",
"title":"Body Power Sprint T300 Folding Treadmill",
"price":"£499.00",
"source":"Fitness Superst...",
"description": null,
"url":"https://www.fitness-superstore.co.uk/body-power-sprint-t300-folding-treadmill.html"
},
{
"type":"shopping_element",
"title":"SPORTSTECH Treadmill DFT200 - Flat and chic incl. app & remote control - For the office under the desk and for ergonomic work",
"price":"£449.00",
"source":"sports-tech.uk",
"description": null,
"url":"https://www.sports-tech.uk.com/deskfit-dft200-silver?utm_source=google_shopping"
},
{
"type":"shopping_element",
"title":"High-end treadmill F75 with huge running surface & 20 km/h top speed, Android 15,6\" display, active damping system up to 200kg - electric",
"price":"£1,699.00",
"source":"sports-tech.uk",
"description": null,
"url":"https://www.sports-tech.uk.com/treadmill-f75?utm_source=google_shopping"
},
{
"type":"shopping_element",
"title":"Treadmill F50 with huge 18.5 inch Android LCD touchscreen display by SPORTSTECH, over 18 km/h, tablet holder, WiFi, compact folding - electric",
"price":"£1,459.00",
"source":"sports-tech.uk",
"description": null,
"url":"https://www.sports-tech.uk.com/treadmill-f50?utm_source=google_shopping"
},
{
"type":"shopping_element",
"title":"Easy-Folding treadmill F17 by SPORTSTECH - Noble design incl. app & heart rate belt - no assembly necessary - electric, cardio-training at home",
"price":"£489.00",
"source":"sports-tech.uk",
"description": null,
"url":"https://www.sports-tech.uk.com/treadmill-f17?utm_source=google_shopping"
},
{
"type":"shopping_element",
"title":"BodyMax T40 Compact Folding Treadmill",
"price":"£399.00",
"source":"Powerhouse Fit...",
"description": null,
"url":"https://www.powerhouse-fitness.co.uk/bodymax-t40-activate-treadmill"
},
{
"type":"shopping_element",
"title":"Schwinn 510T Folding Treadmill",
"price":"£899.00",
"source":"Fitness Superst...",
"description": null,
"url":"https://www.fitness-superstore.co.uk/schwinn-510t-folding-treadmill.html"
},
{
"type":"shopping_element",
"title":"Roger Black Easy Fold Treadmill",
"price":"£349.99",
"source":"Argos",
"description": null,
"url": "https://www.argos.co.uk/product/6166773?istCompanyId=a74d8886-5df9-4baa-b776-166b3bf9111c&istFeedId=c290d9a9-b5d6-423c-841d-2a559621874c&istItemId=ixititltp&istBid=t"
},
{
"type":"shopping_element",
"title":"Folding Walking Machine Self-powered Treadmill Gym Equipment Fitness",
"price":"£107.99",
"source":"eBay",
"description": null,
"url":"http://www.ebay.co.uk/i/232334134094?chn=ps"
},
{
"type":"shopping_element",
"title":"HOMCOM Electric Motorized Treadmill W/LCD Display-Black",
"price":"£153.99",
"source":"Aosom.co.uk",
"description": null,
"url": "https://www.aosom.co.uk/item/homcom-treadmill-electric-motorized-folding~A90-116.html?utm_source=google_shopping"
}
]
}
Google Hotels
Google Hotels feature on Google SERP represents a specific type of knowledge graph that shows information about a relevant hotel. Google Hotels feature usually appears for search queries that include a name of a hotel. The data displayed in this feature is based on the hotel’s Google My Business listing.
In DataForSEO SERP API responses, this feature represents the availability of data on a related hotel which you can get by the hotel identifier in DataForSEO Google Hotels API.
Type | google_hotels
Element in SERP API
{
"type": "google_hotels",
"rank_group": 1,
"rank_absolute": 3,
"position": "right",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[10]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[2]/div[4]/div[1]/div[1]/a[1]",
"hotel_identifier": "CgsI4srPluaypZuVARAB",
"url": "https://google.co.uk/travel/hotels/entity/CgsI4srPluaypZuVARAB",
"rectangle": null
}
Google Reviews
The Google Reviews feature identifies the presence of user-generated reviews of the local establishment in the knowledge graph.
In DataForSEO SERP API, this feature represents the availability of Google Reviews, which you can get using Reviews API.
Type | google_reviews
Element in SERP API
{
"type":"google_reviews",
"rank_group": 1,
"rank_absolute": 2,
"position":"right",
"xpath":"/#document",
"reviews_count": 43184,
"place_id":"ChIJCewJkL2LGGAR3Qmk0vCTGkg",
"feature":"0x60188bbd9009ec09:0x481a93f0d2a409dd"
}
Google Posts
The Google Posts feature allows Google My Business profile owners to share timely texts, events, stories, images, polls, and videos directly on Google search in the knowledge graph.
In DataForSEO SERP API, this feature shows if a local establishment has shared any Google Posts, which you can get using Business Data API.
Type | google_posts
Element in SERP API
{
"type":"google_posts",
"rank_group": 1,
"rank_absolute": 3,
"position":"right",
"xpath": "/html[1]/body[1]/div[7]/div[2]/div[10]/div[1]/div[3]/div[1]/div[1]/div[1]/div[1]/div[1]/div[12]",
"posts_id":"lph_TZ-FX97fK9DN0PEP_fi4yAI147",
"feature":"0x48691f7c7ade685b:0x45cdeb830f812",
"cid":"1228011549554706",
"rectangle": null
}
Jobs
Google Jobs is a SERP feature that encompasses job postings from various job sites.
In DataForSEO SERP API responses, the “Jobs” feature consists of structured items – “jobs_element”
Title | title
Item title | title
Item description | description
Item author | author
Item job posted time | job_posted_time
Item contract type | contract_type
Element in SERP API
{
"type":"jobs",
"rank_group": 1,
"rank_absolute": 1,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[2]/div[9]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/g-card[1]/div[1]/div[1]",
"title":"Jobs Near United States",
"url": "https://www.google.com/search?q=ruby+developer+jobs&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&ibp=htl;jobs&sa=X&ved=2ahUKEwi9jqCG2K7pAhVEOhoKHS3UBDEQiYsCKAB6BAgOEAM",
"items":[
{
"type":"jobs_element",
"title":"Ruby Developer - Fully Remote - 3x Positions",
"description":"IT New Business\nAnywhere",
"author":"via DailyRemote",
"job_posted_time":"4 days ago",
"contract_type":"Full-time",
"salary": null,
"url": "https://www.google.com/search?q=ruby+developer+jobs&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&ibp=htl;jobs&sa=X&ved=2ahUKEwi9jqCG2K7pAhVEOhoKHS3UBDEQp4wCMAB6BAgUEAE#htidocid=x_y_Mm3ntxflpK1MAAAAAA%3D%3D"
},
{
"type":"jobs_element",
"title":"Ruby Developer",
"description":"Apex Systems\nKansas City, MO",
"author":"via Dice.com",
"job_posted_time":"4 days ago",
"contract_type":"Full-time",
"salary": null,
"url": "https://www.google.com/search?q=ruby+developer+jobs&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&ibp=htl;jobs&sa=X&ved=2ahUKEwi9jqCG2K7pAhVEOhoKHS3UBDEQp4wCMAF6BAgTEAE#htidocid=a0ME0ipVkDheFZSNAAAAAA%3D%3D"
},
{
"type":"jobs_element",
"title":"Remote Job for Ruby on Rails Front End Developer",
"description":"KPG 99 Inc.\nUnited States",
"author":"via Dice",
"job_posted_time":"5 days ago",
"contract_type":"Contractor",
"salary": null,
"url": "https://www.google.com/search?q=ruby+developer+jobs&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&ibp=htl;jobs&sa=X&ved=2ahUKEwi9jqCG2K7pAhVEOhoKHS3UBDEQp4wCMAJ6BAgVEAE#htidocid=1Ek6C1KHjZjJ7AhEAAAAAA%3D%3D"
}
]
}
Events
Google Events is a rich snippet in SERP that lists valid future events in a certain time and location.
In DataForSEO SERP API responses, the “Events” feature consists of structured items – “events_element”.
Item title | title
Item description | snippet
Element in SERP API
{
"type":"events",
"rank_group": 1,
"rank_absolute": 1,
"position":"left",
"xpath":"/html[1]/body[1]/div[8]/div[3]/div[9]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/g-card[1]/div[1]/div[1]",
"title":"Events",
"url":"https://www.google.com/search?q=prague+cultural+events&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&ibp=htl;events&rciv=evn",
"items":[
{
"type":"events_element",
"title":"Thursday Netwalking",
"snippet":"Thu, 6:30 – 9:30 PM\nPrague\nPrague, Czechia",
"url":"https://www.google.com/search?q=prague+cultural+events&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&ibp=htl;events&rciv=evn&sa=X&ved=2ahUKEwjzk72flcrnAhVIxKYKHdsHALkQ5bwDMAB6BAgYEAE#fpstate=tldetail&htidocid=SXtWrPz8NdToyDzmJpA8-A%3D%3D&htivrt=events"
},
{
"type":"events_element",
"title":"METALLICA S & M Tribute Show Praha 15.2.2020...",
"snippet":"Saturday\nPrague Events, Donovalská 808/17\nPrague 11-Chodov, Czechia",
"url":"https://www.google.com/search?q=prague+cultural+events&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&ibp=htl;events&rciv=evn&sa=X&ved=2ahUKEwjzk72flcrnAhVIxKYKHdsHALkQ5bwDMAF6BAgXEAE#fpstate=tldetail&htidocid=7NuGwfvpFbJDI6NOJpA8-A%3D%3D&htivrt=events"
},
{
"type":"events_element",
"title":"Khamoro Festival",
"snippet":"Sun, May 31 – Sat, Jun 6\nPrague\nPrague, Czechia",
"url":"https://www.google.com/search?q=prague+cultural+events&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&ibp=htl;events&rciv=evn&sa=X&ved=2ahUKEwjzk72flcrnAhVIxKYKHdsHALkQ5bwDMAJ6BAgUEAE#fpstate=tldetail&htidocid=zVBLbU70BKIFaa5qJpA8-A%3D%3D&htivrt=events"
}
]
}
Mention carousel
The Mention Carousel feature depicts the set of trustworthy references to the query, usually from product-review sites.
In DataForSEO SERP API responses, the “Mention Carousel” feature consists of structured items – ‘mention_carousel_element‘.
Item title | title
Item price | price
Item rating | rating_type, value, rating_max
Item rating | votes_count
Item meantioned in | title
Element in SERP API
{
"type":"mention_carousel",
"rank_group": 1,
"rank_absolute": 1,
"position":"left",
"xpath": "/html[1]/body[1]/div[8]/div[3]/div[9]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/g-card[1]",
"title":"Top 16 Surveillance Cameras",
"items":[
{
"type":"mention_carousel_element",
"title":"Arlo Pro 2",
"price":"–",
"rating":{
"rating_type":"Max5",
"value": 4.4,
"votes_count": 778,
"rating_max": 5
},
"mentioned_in":[
{
"type":"link_element",
"title":"Arlo Pro 2 Camera Review: Wireless, But Is It Worth it?",
"snippet":null,
"url":"https://www.reviews.org/home-security/arlo-pro-2-review/"
},
{
"type":"link_element",
"title":"Safety.comBest Home Security Cameras & Video Surveillance Systems",
"snippet": null,
"url":"https://www.safety.com/surveillance-systems/"
}
]
},
{
"type":"mention_carousel_element",
"title":"Nest Cam Outdoor",
"price":"$160+",
"rating":{
"rating_type":"Max5",
"value": 4.6,
"votes_count": 6618,
"rating_max": 5
},
"mentioned_in":[
{
"type":"link_element",
"title":"Nest Cam Outdoor review: Nest's hardy outdoor camera watches over your roost",
"snippet": null,
"url":"https://www.cnet.com/reviews/nest-cam-outdoor-review/"
},
{
"type":"link_element",
"title":"WirecutterThe Best Security Cameras for Your Home for 2020",
"snippet": null,
"url":"https://thewirecutter.com/reviews/best-security-cameras-for-your-home/"
}
]
},
{
"type":"mention_carousel_element",
"title":"Nest Cam Indoor",
"price":"$180+",
"rating":{
"rating_type":"Max5",
"value": 4.6,
"votes_count": 6864,
"rating_max": 5
},
"mentioned_in":[
{
"type":"link_element",
"title":"Nest Camera Reviews 2020: Read the Latest Nest Camera Review",
"snippet": null,
"url":"https://www.safehome.org/home-security-cameras/nest-camera/reviews/"
},
{
"type":"link_element",
"title":"SafeWiseThe 10 Best Wireless Security Cameras of 2020",
"snippet": null,
"url":"https://www.safewise.com/blog/best-wireless-security-cameras/"
}
]
},
{
"type":"mention_carousel_element",
"title":"Nest Cam IQ Outdoor",
"price":"$350+",
"rating":{
"rating_type":"Max5",
"value": 4.6,
"votes_count": 1286,
"rating_max":5
},
"mentioned_in":[
{
"type":"link_element",
"title":"Nest Cam IQ Outdoor Review: Good Features for a Steep Price",
"snippet": null,
"url":"https://www.tomsguide.com/us/nest-cam-iq-outdoor,review-5373.html"
},
{
"type":"link_element",
"title":"Safety.comBest Home Security Cameras & Video Surveillance Systems",
"snippet": null,
"url":"https://www.safety.com/surveillance-systems/"
}
]
},
{
"type":"mention_carousel_element",
"title":"Wyze Cam Pan",
"price":"$35+",
"rating":{
"rating_type":"Max5",
"value": 4.6,
"votes_count": 561,
"rating_max": 5
},
"mentioned_in":[
{
"type":"link_element",
"title":"Wyze Cam Pan Review",
"snippet": null,
"url":"https://www.pcmag.com/reviews/wyze-cam-pan"
},
{
"type":"link_element",
"title":"Tom's GuideBest home security cameras of 2020: Indoor, outdoor, and wireless cameras",
"snippet": null,
"url":"https://www.tomsguide.com/us/best-home-security-cameras,review-2741.html"
}
]
}
]
}
Recipes
Recipes feature on Google is often displayed for queries related to food and dishes. This expandable block contains recipe cards with images, rating, time it takes to prepare a dish, and required ingredients.
In DataForSEO API responses, the recipe cards of this feature are represented as structured items – “recipes_element”.
Item title | title
Source | source
Description | description
Time | time
Rating | rating
Element in SERP API
{
"type":"recipes",
"rank_group": 1,
"rank_absolute": 1,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[2]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]",
"items":[
{
"type":"recipes_element",
"title":"Homemade Pizza",
"url":"https://www.simplyrecipes.com/recipes/homemade_pizza/",
"domain":"www.simplyrecipes.com",
"source":"Simply Recipes",
"description":"Italian sausage, pesto, feta cheese, bell peppers, tomato sauce",
"time":"2 hr 30 min",
"rating":{
"rating_type":"Max5",
"value": 4.7,
"votes_count": 293,
"rating_max": 5
}
},
{
"type":"recipes_element",
"title":"Homemade Pizza",
"url":"https://www.tasteofhome.com/recipes/homemade-pizza/",
"domain":"www.tasteofhome.com",
"source":"Taste of Home",
"description":"Ground beef, tomato sauce, mozzarella cheese, green pepper, sugar",
"time":"50 min",
"rating":{
"rating_type":"Max5",
"value": 4.7,
"votes_count": 27,
"rating_max": 5
}
},
{
"type":"recipes_element",
"title":"Homemade Pizza",
"url":"https://www.loveandlemons.com/homemade-pizza/",
"domain":"www.loveandlemons.com",
"source":"Love and Lemons",
"description":"Smoked mozzarella, pizza dough, roasted red peppers, pesto, cherry tomatoes",
"time":"1 hr 20 min",
"rating":{
"rating_type":"Max5",
"value": 5,
"votes_count": 2,
"rating_max": 5
}
}
],
"rectangle": null
}
Top sights
Top sights or Things to Do element on Google SERP is frequently triggered by search queries that include a location name. This feature displays a carousel of places to visit in the vicinity of the mentioned location. Each card in the carousel surfaces the place name, rating and short description.
In DataForSEO API responses, this horizontal list of places is represented in the format of structured items – “top_sights_element”.
Item title | title
Description | description
Rating | rating
Element in SERP API
{
"type":"top_sights",
"rank_group": 1,
"rank_absolute": 1,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[2]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]",
"title":"Top sights in Pittsburgh",
"items":[
{
"type":"top_sights_element",
"title":"Phipps Conservatory and Botanical Gardens4.8(6,355)Botanical gardens & Victorian greenhouse",
"url": "https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/077lw0&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAAwAHoECAoQKQ",
"description":"Botanical gardens & Victorian greenhouse",
"rating":{
"rating_type":"Max5",
"value": 4.8,
"votes_count": 6355,
"rating_max": 5
}
},
{
"type":"top_sights_element",
"title":"The Andy Warhol Museum4.6(2,982)Warhol's works & the art he inspired",
"url":"https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/04n7k0b&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAEwAHoECAoQKw",
"description":"Warhol's works & the art he inspired",
"rating":{
"rating_type":"Max5",
"value": 4.6,
"votes_count": 2982,
"rating_max": 5
}
},
{
"type":"top_sights_element",
"title":"Pittsburgh Zoo & PPG Aquarium4.5(9,968)Polar bears, leopards, elephants, sharks",
"url":"https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/0clgn3&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAIwAHoECAoQLQ",
"description":"Polar bears, leopards, elephants, sharks",
"rating":{
"rating_type":"Max5",
"value": 4.5,
"votes_count": 9968,
"rating_max": 5
}
},
{
"type":"top_sights_element",
"title":"Carnegie Science Center4.5(867)Exhibits, a planetarium & kids programs",
"url":"https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/03yxnw8&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAMwAHoECAoQLw",
"description":"Exhibits, a planetarium & kids programs",
"rating":{
"rating_type":"Max5",
"value": 4.5,
"votes_count": 867,
"rating_max": 5
}
},
{
"type":"top_sights_element",
"title":"Point State Park4.7(6,007)Rivers, hiking trails & Fort Pitt museum",
"url": "https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/06z_kg9&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAQwAHoECAoQMQ",
"description":"Rivers, hiking trails & Fort Pitt museum",
"rating":{
"rating_type":"Max5",
"value": 4.7,
"votes_count": 6007,
"rating_max": 5
}
},
{
"type":"top_sights_element",
"title":"National Aviary4.7(4,070)Bird zoo for encounters & kids' parties",
"url":"https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/08x82d&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAUwAHoECAoQMw",
"description":"Bird zoo for encounters & kids' parties",
"rating":{
"rating_type":"Max5",
"value": 4.7,
"votes_count": 4070,
"rating_max": 5
}
}
],
"rectangle": null
}
Scholarly articles
For search queries related to comprehensive subjects and research projects, Google often displays the Scholarly articles feature. It provides a preview of several results relevant to the search topic found on Google Scholar. This search engine indexes full text or metadata of scholarly literature and articles.
DataForSEO API returns each scholarly article with URL to the relevant Google Scholar result. The list of scholarly articles in the API response has the format of structured items – “scholarly_articles_element”.
Item title | title
Author | author
Description | description
Element in SERP API
{
"type":"scholarly_articles",
"rank_group": 1,
"rank_absolute": 1,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[2]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]",
"title":"Scholarly articles for medicine scholarly articles",
"url": "http://scholar.google.com/scholar?q=medicine+scholarly+articles&hl=en&as_sdt=0&as_vis=1&oi=scholart",
"items":[
{
"type":"scholarly_articles_element",
"title":"Evidence-based medicine",
"url": "http://scholar.google.com/scholar_url?url=https://www.sciencedirect.com/science/article/pii/S0146000597800134&hl=en&sa=X&ei=Jn2FX9vONJHeyQTKx7YY&scisig=AAGBfm37TbEJgpqiz1D2aQ3XdFsiR1Bdag&nossl=1&oi=scholarr",
"author":"Sackett",
"description":"- Cited by 10239"
},
{
"type":"scholarly_articles_element",
"title":"Harrison's principles of internal medicine.",
"url": "http://scholar.google.com/scholar_url?url=http://vision.ucsf.edu/hortonlab/publications/Horton(2004)-HarrisonsChapter.pdf&hl=en&sa=X&ei=Jn2FX9vONJHeyQTKx7YY&scisig=AAGBfm1wrclG_IXS_ru1AkPfR8cDOd7tFg&nossl=1&oi=scholarr",
"author":"Jameson",
"description":"- Cited by 5583"
},
{
"type":"scholarly_articles_element",
"title":"Ancient medicine",
"url": "http://scholar.google.com/scholar_url?url=http://books.google.com/books%3Fhl%3Den%26lr%3D%26id%3DzM-qS6Sv_JQC%26oi%3Dfnd%26pg%3DPP2%26dq%3Dmedicine%2Bscholarly%2Barticles%26ots%3DwjSnjhOpvJ%26sig%3DGzXPkXAoTX5V1IrUJqfxX_Zky6Y&hl=en&sa=X&ei=Jn2FX9vONJHeyQTKx7YY&scisig=AAGBfm1v28vCqkFPjgYlDb51bdw8z6HTQg&nossl=1&oi=scholarr",
"author":"Nutton",
"description":"- Cited by 1238"
}
],
"rectangle": null
}
Popular products
Search queries with transactional or commercial intent often trigger the Popular products feature on Google. Desktop results display it as a carousel of product items, while on mobile search, it has the form of an expandable block.
DataForSEO API returns featured products in the format of structured items – “popular_products_element”.
Type | popular_products_element
Seller | seller
Image | image_url
Element title | title
Price | price
Rating | rating
Element in SERP API
{
"type": "popular_products",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[13]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/g-card[1]",
"title": null,
"items": [
{
"type": "popular_products_element",
"title": "Defiant 270 Degree Replacement Outdoor Motion Sensor",
"description": "Amazon.com, 2+",
"seller": "Amazon.com",
"image_url": "https://encrypted-tbn0.gstatic.com/shopping?q=tbn:ANd9GcQn9LWhVaJIDwhaKtPHBj0BLxns-ahr67uWkFXq_DHL4HfhT6VBgEcX0LoDVDvTcNvcwGDVutWcQjHNA9gyWpqqwlp7PBTwiHDVK_Rdu3Deftm422CbgbSe",
"price": {
"current": 11.73,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$11.73"
},
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 6,
"rating_max": 5
}
},
{
"type": "popular_products_element",
"title": "Acuity Sensor Switch Occupancy Sensor",
"description": "Home Depot, 10+",
"seller": "Home Depot",
"image_url": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcQmlelAxiWxsP5E1QVM2w0JjsWBd4jtGfmC7OZc0Md4P_eVWVRMVRahL09obiuGl2NzAXwuwULfRmnQLwlGE4rFtQ59ZIeKeKMMEakSD5aoaZDBBBC3XAo6",
"price": {
"current": 54.2,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$54.20"
},
"rating": {
"rating_type": "Max5",
"value": 4.8,
"votes_count": 26,
"rating_max": 5
}
},
{
"type": "popular_products_element",
"title": "All Pro Motion Sensor MS180",
"description": "Menards, 10+",
"seller": "Menards",
"image_url": "https://encrypted-tbn1.gstatic.com/shopping?q=tbn:ANd9GcTBjK-uKevxgW62oiI2I82kWdD-bvj5sKnrCCIQU6RXkaHMALmeXFZ3lUOKLfTF36Ca-IjChQ3SoSatmLs5mjddl54d4S4Jzy9uV5PLOtM",
"price": {
"current": 12.99,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$12.99"
},
"rating": {
"rating_type": "Max5",
"value": 4,
"votes_count": 22,
"rating_max": 5
}
}
],
"rectangle": null
}
Podcasts
When searchers include the word “podcast” in their query, Google surfaces the Podcasts feature in the results. This element provides a carousel of episodes from Google Podcasts relevant to the topic of the search query. The selection of results displayed in this feature is based on how Google understands the audio content of podcast episodes.
DataForSEO API returns each episode with a direct URL to Google Podcasts result. The API response provides podcast episodes surfaced in this feature as structured items – “podcasts_element”.
Item title | title
Description | description
Episode added | timestamp
Episode length | time_to_play
Element in SERP API
{
"type":"podcasts",
"rank_group": 1,
"rank_absolute": 2,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[2]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]",
"items":[
{
"type":"podcasts_element",
"title":"Fresh Air",
"url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/YTNhYzg4NDgtYjA5NC00NGMwLTlmNDctODhmZTg5N2NmZTg2",
"description":"How 'Nice White Parents' Can Undermine School Integration",
"timestamp":"2020-10-12 21:04:19 +00:00",
"time_to_play":"48m"
},
{
"type":"podcasts_element",
"title":"Fresh Air",
"url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/YWZkZWQzZTctNWFjNi00MmM0LWIwOTItMTAzNTAzNThhOTBj",
"description":"Best Of: Ethan Hawke / Lenny Kravitz",
"timestamp":"2020-10-10 12:04:19 +00:00",
"time_to_play":"51m"
},
{
"type":"podcasts_element",
"title":"Fresh Air",
"url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/YTkzMDkzMTQtYzBhYy00OTc0LWFhOTQtMGY1YmRkYWM4ZmY2",
"description":"Remembering MLB Pitcher Bob Gibson",
"timestamp":"2020-10-10 12:04:19 +00:00",
"time_to_play":"49m"
},
{
"type":"podcasts_element",
"title":"Fresh Air",
"url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/ZjBkMDNiYWUtMjA4Ny00Y2ZhLWFhZjEtYTdjZmQ1ZjRiZDQw",
"description":"The State Of The Affordable Care Act",
"timestamp":"2020-10-09 12:04:19 +00:00",
"time_to_play":"47m"
},
{
"type":"podcasts_element",
"title":"Fresh Air",
"url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/YmQ2ZDQzNjctMmMyYi00YzIyLTkyZDMtODZhNDk5OTk5YTdh",
"description":"Novelist Rumaan Alam",
"timestamp":"2020-10-08 12:04:19 +00:00",
"time_to_play":"48m"
},
{
"type":"podcasts_element",
"title":"Fresh Air",
"url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/YmI3YTlkM2MtMjZiNi00MGEyLTk2ZjQtN2U0ZWI1NzdlZjAx",
"description":"Lenny Kravitz",
"timestamp":"2020-10-07 12:04:19 +00:00",
"time_to_play":"50m"
},
{
"type":"podcasts_element",
"title":"Fresh Air",
"url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/ZmJiZWZhM2UtYjU1NC00MjU3LWJiYTItMzE5NmNjNzlmNjkz",
"description":"Ethan Hawke",
"timestamp":"2020-10-06 12:04:19 +00:00",
"time_to_play":"50m"
},
{
"type":"podcasts_element",
"title":"Fresh Air",
"url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/NDUyYTQ4MjktYzFlMy00YWUzLWE1NjAtYzg0ZDQ1MmNmMmIw",
"description": "Best Of: What If Trump Contests The Election? / Filmmaker Kirsten Johnson",
"timestamp":"2020-10-06 12:04:19 +00:00",
"time_to_play":"51m"
},
{
"type":"podcasts_element",
"title":"Fresh Air",
"url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/YzIyN2RmY2QtNzkzMi00NTU0LThmMzYtNGI2YTVmYzRkNjc0",
"description": "A Cave Diver On The Thrill & Terror Of Going 'Into The Planet'",
"timestamp":"2020-10-06 12:04:19 +00:00",
"time_to_play":"49m"
},
{
"type":"podcasts_element",
"title":"Fresh Air",
"url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/MWQxNGMxNzctYzJjYS00ZDI0LWE4NWMtOGEzNDc1YjdiMDQ1",
"description":"What Happens If Trump Contests the Election?",
"timestamp":"2020-10-06 12:04:19 +00:00",
"time_to_play":"48m"
}
],
"rectangle": null
}
Questions & answers
Questions & answers feature on Google SERP is displayed when searches are looking for answers or solutions. Results provided in this feature are extracted from web pages that have content marked up as a question and its answers.
In DataForSEO API responses, Q&A cards of the carousel are returned as structured items – “questions_and_answers_element”.
Question text | question_text
Answer text | answer_text
Source | source
Element in SERP API
{
"type":"questions_and_answers",
"rank_group": 1,
"rank_absolute": 1,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[2]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]",
"items":[
{
"type":"questions_and_answers_element",
"url": "https://www.sarthaks.com/8816/predict-the-products-of-electrolysis-in-each-of-the-following",
"question_text": "Predict the products of electrolysis in each of the following:",
"answer_text": "Answer: We have\n\n(i) AgNO3 ionizes in aqueous solutions to form Ag+ and NO3- ions.\n\nOn electrolysis, either Ag+ ions or H2O molecules can be reduced ...",
"source":"Sarthaks eConnect",
"domain":"www.sarthaks.com",
"votes": 0
},
{
"type":"questions_and_answers_element",
"url":"https://brainly.in/question/17093922",
"question_text":"Predict the products of electrolysis in each of the following:",
"answer_text":"Answer:7/8mg magnesium hope it helps",
"source":"Brainly.in",
"domain":"brainly.in",
"votes": 0
},
{
"type":"questions_and_answers_element",
"url": "https://www.meritnation.com/ask-answer/question/18-predict-the-products-of-electrolysis-in-each-of-th/electrochemistry/12490103",
"question_text":"Predict the products of electrolysis in each of the following",
"answer_text":"Dear Student\n\nRegards",
"source":"Meritnation",
"domain":"www.meritnation.com",
"votes": 0
},
{
"type":"questions_and_answers_element",
"url": "https://www.toppr.com/en-us/ask/question/predict-the-products-of-electrolysis-in-each-of-the-followingi-an-aqueous-solution-of-agno3/",
"question_text":"Predict the products of electrolysis",
"answer_text": "(i) An aqueous solution of AgNO3 with silver electrodes.At cathode: Silver ions have lower discharge potential than hydrogen ions. Hence, silver ions ...",
"source":"Toppr",
"domain":"www.toppr.com",
"votes": 0
},
{
"type":"questions_and_answers_element",
"url": "https://www.toppr.com/ask/question/predict-the-products-of-electrolysis-in-each-of-the-followingan-aqueous-solution-of-cucl2with-platinum/",
"question_text":"Predict the products of electrolysis",
"answer_text": "When an aqueous solution of CuCl2 is electrolyzed with platinum electrodes, chlorine is obtained at anode and Cu is deposited at cathode. 2Cl - → Cl2 ...",
"source":"Toppr",
"domain":"www.toppr.com",
"votes": 0
},
{
"type":"questions_and_answers_element",
"url": "https://brainly.in/question/2161527",
"question_text":"Predict the products of electrolysis in each of the following:",
"answer_text": "(i) an aqueous solution of AgNO3 with silver electrode.here two oxidation and two reduction half reactions must be considered .now, oxidation (at anode ...",
"source":"Brainly.in",
"domain":"brainly.in",
"votes": 18
},
{
"type":"questions_and_answers_element",
"url": "https://learn.careers360.com/ncert/question-predict-the-product-of-electrolysis-in-each-of-the-following-an-aqueous-solution-of-cucl2-with-platinum-electrodes/",
"question_text":"Predict the products of electrolysis in each of the following:",
"answer_text":"342",
"source":"Careers360",
"domain":"learn.careers360.com",
"votes": 1
},
{
"type":"questions_and_answers_element",
"url": "https://learn.careers360.com/ncert/question-predict-the-products-of-electrolysis-in-each-of-the-following-a-dilute-solution-of-h2so4-with-platinum-electrodes/",
"question_text":"Predict the products of electrolysis in each of the following:",
"answer_text":"135",
"source":"Careers360",
"domain":"learn.careers360.com",
"votes": 1
}
],
"rectangle": null
}
Find results on
This feature on Google search displays a carousel of other websites or online directories that Google considers helpful in answering the search query.
In DataForSEO API response, surfaced websites and directories are provided as structured items – “find_results_on_element”.
Item title | title
Source | source
Element in SERP API
{
"type":"find_results_on",
"rank_group": 1,
"rank_absolute": 1,
"position":"left",
"xpath":"/html[1]/body[1]/div[6]/div[2]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]",
"items":[
{
"type":"find_results_on_element",
"title":"Electrical service and electrician in London",
"domain":"www.gumtree.com",
"url":"https://www.gumtree.com/electrical-services/london",
"source":"Gumtree"
},
{
"type":"find_results_on_element",
"title":"Electricians near London | Get a Quote",
"domain":"www.yell.com",
"url":"https://www.yell.com/s/electricians-london.html",
"source":"Yell"
}
],
"rectangle": null
}
Stocks box
Stocks box feature on Google SERP displays a market summary from Google Finance for a particular company. This feature usually appears in the results for queries that contain a company name or a trading symbol and, but not necessarily, words related to stock market and trading activities.
Note that Google provides some financial information with a delay according to Google Finance disclaimer.
In DataForSEO API responses, you will find the data provided for each point on the graph as structured items – “graph_element”. If there is any additional information below the graph, you will find it in the “table_content” array of our API response.
Title | title
Source | source
Price | price
Table content | table_content
Items | graph_element
Previous close data | previous_items
Element in SERP API
{
"type":"stocks_box",
"rank_group": 1,
"rank_absolute": 1,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[2]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]",
"title": "Market Summary > Tesla Inc",
"source":"NASDAQ: TSLA",
"snippet":"Pre-market After hours В 405.11 В в€’5.72 (1.39%)",
"price":"410.83 USD",
"url": "https://www.google.com/finance?num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&sa=X&ved=2ahUKEwjAuJieh9zsAhV463MBHU0RBdoQ6M8CMAB6BAhfEAQ",
"domain":"www.google.com",
"rectangle": null,
"table":{
"table_header": null,
"table_content":[
[
"Open",
"409.96"
],
[
"High",
"418.06"
],
[
"Low",
"406.46"
],
[
"Mkt cap",
"389.43B"
],
[
"P/E ratio",
"813.98"
],
[
"Div yield",
"-"
],
[
"Prev close",
"406.02"
],
[
"52-wk high",
"502.49"
],
[
"52-wk low",
"61.85"
]
]
},
"graph":{
"items":[
{
"type":"graph_element",
"date":"2020-10-29T09:30:00",
"value": 409.94
},
{
"type":"graph_element",
"date":"2020-10-29T09:35:00",
"value": 409.76
},
{
"type":"graph_element",
"date":"2020-10-29T09:40:00",
"value": 408.39
},
{
"type":"graph_element",
"date":"2020-10-29T09:45:00",
"value": 408.645
},
{
"type":"graph_element",
"date":"2020-10-29T09:50:00",
"value": 406.9501
},
{
"type":"graph_element",
"date":"2020-10-29T09:55:00",
"value": 408.16
},
{
"type":"graph_element",
"date":"2020-10-29T10:00:00",
"value": 408.77
},
{
"type":"graph_element",
"date":"2020-10-29T10:05:00",
"value": 410.92
},
{
"type":"graph_element",
"date":"2020-10-29T10:10:00",
"value": 410.89
},
{
"type":"graph_element",
"date":"2020-10-29T10:15:00",
"value": 410.46
}
],
"previous_items":[
{
"type":"graph_element",
"date":"2020-10-29T16:00:00",
"value": 410.83
},
{
"type":"graph_element",
"date":"2020-10-29T16:05:00",
"value": 410.57
},
{
"type":"graph_element",
"date":"2020-10-29T16:10:00",
"value": 410.83
},
{
"type":"graph_element",
"date":"2020-10-29T16:15:00",
"value": 409.04
},
{
"type":"graph_element",
"date":"2020-10-29T16:20:00",
"value": 410.78
},
{
"type":"graph_element",
"date":"2020-10-29T16:25:00",
"value": 409
},
{
"type":"graph_element",
"date":"2020-10-29T16:30:00",
"value": 409
},
{
"type":"graph_element",
"date":"2020-10-29T16:35:00",
"value": 407.94
},
{
"type":"graph_element",
"date":"2020-10-29T16:40:00",
"value": 407.88
},
{
"type":"graph_element",
"date":"2020-10-29T16:45:00",
"value": 408.6
}
]
}
}
Local services
Local service ads (LSA) on Google SERP are displayed for searches related to businesses that provide services in a specific area, such as locksmiths, HVAC, plumbers, legal and financial consultancies, and more. Similar to PPC ads, this feature appears at the top of Google SERP. However, it is put above both paid and organic results. Local service ads display information about a service provider generated using data from their business profile. Designed to help businesses generate more leads, this SERP feature offers contact details upon clicking on the result.
In DataForSEO SERP API responses, data about each service provider from the LSA feature is returned in the form of a structured item -“local_services_element”.
Type | local_services_element
Title | title
Description | description
Rating | rating_type, value, votes_count, rating_max
Element in SERP API
{
"type":"local_services",
"rank_group": 1,
"rank_absolute":1,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]",
"title":"GOOGLE SCREENED|Personal Injury Lawyers nearby",
"url": "https://www.google.com/search?q=new+york+personal+injury+lawyer&num=100&hl=en&gl=US&sabvi=Cjd4Y2F0OnNlcnZpY2VfYXJlYV9idXNpbmVzc19wZXJzb25hbF9pbmp1cnlfbGF3eWVyOmVuLVVT&sab=ChMI6ZLFg7-K8QIVChCRCh0RLA9VEoUBCAQQARoMCKXRzoICEJrbgbkJIPW1jTQqbAlhUt4E3y4uPxFxPQrXo3DtPxlKeWEf_2MaPyEAAAAAQsEKwCkAAACAYiAUwDFhUt4E3y4uPzlKeWEf_2MaP0HrcRKwrvrbP0nrcRKwrvrbP1FhUt4E3y4uP2EAAABgTwvsP2kAAAAAcRDyvxKFAQgEEAIaDAjFq-OlAhDAjbq9CSCnhO4vKmwJaNdc2whYJD8R4o64I-6I6z8Zfe9Y4774DT8hAAAAwFmCCsApAAAAgOLTFcAxeuwyqNYfLz85ayDZsIWFGD9B8-5CV3CS1z9J61WRKyE22T9RaNdc2whYJD9hAAAAwItX5j9pAAAAAGjN878ShQEIBBADGgwItbillAIQo4zeugkg856BLypsCe5oHRlKIhk_EcaB4XKueus_GRstSnhJYwM_IQAAAAAnxgvAKQAAAGBQHxfAMUXpBp7Zkio_OcAZ-yqlhxU_QaGPh6wmr9g_Sf1fxysh7dk_Ue5oHRlKIhk_YQAAAGD41Oc_aQAAAMAGXfO_GKmD8aChDhjS5eaNmw0Yx9aN2_cN",
"domain":"www.google.com",
"items":[
{
"type":"local_services_element",
"title":"Lever & Ecker, PLLC",
"url": "https://www.google.com/search?q=new+york+personal+injury+lawyer&cs=0&gsas=1&sabplaceid=ChIJOwg_06VPwokRYv534QaPC8g&sabpi=ChIIpdHOggIQmtuBuQkY_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_ivECFQoQkQodESwPVUgEUAE",
"domain":"www.google.com",
"description":"27 years in business",
"rating":{
"rating_type":"Max5",
"value": 5,
"votes_count": 46,
"rating_max": 5
},
"profile_image_url": "https://lh3.googleusercontent.com/oUBEnTYJkyuK90Oh9efcmZYVlKtQmz6ATSCP9XQQikOPrNiVqrzkTQhIiL1kDQ=fcrop64=1,0c5014a4ef37faa5"
},
{
"type":"local_services_element",
"title":"La Sorsa & Beneventano",
"url": "https://www.google.com/search?q=new+york+personal+injury+lawyer&cs=0&gsas=1&sabplaceid=ChIJOwg_06VPwokRYv534QaPC8g&sabpi=ChIIxavjpQIQwI26vQkY_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_ivECFQoQkQodESwPVUgEUAI",
"domain":"www.google.com",
"description":"26 years in business",
"rating":{
"rating_type":"Max5",
"value": 5,
"votes_count": 21,
"rating_max": 5
},
"profile_image_url": "https://lh3.googleusercontent.com/Nqt0i0FCslXLP3VUanYKkfT5RIWrYM--dQTDVClEV2xal7cepRzj9wk3f_mZuA=fcrop64=1,00000000ffffffff"
},
{
"type":"local_services_element",
"title":"Brandon J. Broderick, Attorney At Law",
"url": "https://www.google.com/search?q=new+york+personal+injury+lawyer&cs=0&gsas=1&sabplaceid=ChIJOwg_06VPwokRYv534QaPC8g&sabpi=ChIItbillAIQo4zeugkY_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_ivECFQoQkQodESwPVUgEUAM",
"domain":"www.google.com",
"description":"10 years in business",
"rating":{
"rating_type":"Max5",
"value": 5,
"votes_count": 460,
"rating_max": 5
},
"profile_image_url": "https://lh3.googleusercontent.com/D9ciqb-0a_WhFVAB15RrLQJqln7dj8T18DLcmrs6gyDFHxgoGB1Z442Ka-nNVA=fcrop64=1,2b240900cc748a07"
}
],
"rectangle": null
}
Math Solver
The Math Solver feature on Google SERP is a rich result that shows explanations on how to solve math problems. This feature is triggered by search queries that contain math equations. For example, if you type (3-x)^2 into the search bar, you’ll get the Math Solver showing several options on how to simplify the equation and the final solution you should get. This feature is based on the math solver structured data markup from pages where users can submit math equations, and can be particularly useful for educational content businesses.
In DataForSEO SERP API responses, the Math Solver feature from Google Search is returned as a structured “math_solver” item, with each expandable explanation listed as a structured “math_solver_expanded_element”.
Problem | title
Solution | result
Type | math_solver_expanded_element
Expanded element title | title
Expanded element solution | solution
Links | links
Link title | title
Element in SERP API
{
"type": "math_solver",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]",
"title": "(3-x)^2",
"result": "x^2-6x+9",
"items": [
{
"type": "math_solver_element",
"title": null,
"expanded_element": [
{
"type": "math_solver_expanded_element",
"title": "Rearrange terms",
"solution": [
"(3-x)^2",
"(-x+3)^2"
]
},
{
"type": "math_solver_expanded_element",
"title": "Expand the square",
"solution": [
"\\left(-x+3\\right)^2",
"(-x+3)(-x+3)"
]
},
{
"type": "math_solver_expanded_element",
"title": "Distribute",
"solution": [
"(-x+3)(-x+3)",
"(-x+3)(-x)+3(-x+3)"
]
},
{
"type": "math_solver_expanded_element",
"title": "Re-order terms so constants are on the left",
"solution": [
"(-x+3)(-x)+3(-x+3)",
"-(-x+3)x+3(-x+3)"
]
},
{
"type": "math_solver_expanded_element",
"title": "Distribute",
"solution": [
"-(-x+3)x+3(-x+3)",
"-\\left(x(-x)+3x\\right)+3(-x+3)"
]
},
{
"type": "math_solver_expanded_element",
"title": "Re-order terms so constants are on the left",
"solution": [
"-\\left(x(-x)+3x\\right)+3(-x+3)",
"-\\left(-xx+3x\\right)+3(-x+3)"
]
},
{
"type": "math_solver_expanded_element",
"title": "Combine exponents",
"solution": [
"-\\left(-xx+3x\\right)+3(-x+3)",
"-\\left(-x^2+3x\\right)+3(-x+3)"
]
},
{
"type": "math_solver_expanded_element",
"title": "Distribute",
"solution": [
"-\\left(-x^2+3x\\right)+3(-x+3)",
"x^2-3x+3(-x+3)"
]
},
{
"type": "math_solver_expanded_element",
"title": "Distribute",
"solution": [
"x^2-3x+3(-x+3)",
"x^2-3x-3x+9"
]
},
{
"type": "math_solver_expanded_element",
"title": "Combine like terms",
"solution": [
"x^2-3x-3x+9",
"x^2-6x+9"
]
}
]
}
],
"links": [
{
"type": "link_element",
"title": "Tiger Algebra",
"description": null,
"url": "https://www.tiger-algebra.com/en/solvetext/(3-x)%5E2/?origin=googlemath"
},
{
"type": "link_element",
"title": "Symbolab",
"description": null,
"url": "https://www.symbolab.com/solver?or=gms&query=(3-x)%5E2"
},
{
"type": "link_element",
"title": "Mathway",
"description": null,
"url": "https://www.mathway.com/?asciimath=(3-x)%5E2"
},
{
"type": "link_element",
"title": "Mathforyou",
"description": null,
"url": "https://mathforyou.net/en/online/equation/arbitrary/?e0=(3-x)%5E2&v0=x&o0=1&from=google"
}
],
"rectangle": null
}
Currency Box
If you perform a Google search for “EUR USD” or any other two currencies, chances are Currecy Box will be the first thing you’ll get in the results. Basically, the Currency Box feature provides the latest exchange rates for the requested currencies and displays the conversion trend between them on a line graph.
This SERP feature is based on data from Google Finance, and it tends to show more rounded values than the original source. In DataForSEO SERP API responses, however, you will obtain exact up-to-the-minute numbers of the exchange rates as shown on Google Finance (in value, converted_value) along with the rounded data from search results (in table_content).
Besides that, you will find the data provided for each point on the exchange rate graph as a structured items. Each “graph_element” will be returned with a date and value for that date.
Value and currency to convert | value, currency
Converted value and currency | converted_value, converted_currency
Date and time | timestamp
Table | table, table_content
Graph items | graph_element, date, value
Element in SERP API
{
"type": "currency_box",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[10]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]",
"value": 1,
"converted_value": 1.0551899999999999,
"currency": "Euro",
"converted_currency": "United States Dollar",
"timestamp": "2022-05-11 11:10:00 +00:00",
"table": {
"table_header": null,
"table_content": [
[
"1",
"Euro"
],
[
"1.06",
"United States Dollar"
]
]
},
"graph": {
"items": [
{
"type": "graph_element",
"date": "2022-04-11T23:58:00Z",
"value": 1.08776
},
{
"type": "graph_element",
"date": "2022-04-12T23:58:00Z",
"value": 1.08257
},
{
"type": "graph_element",
"date": "2022-04-13T23:58:00Z",
"value": 1.089625
},
{
"type": "graph_element",
"date": "2022-04-14T23:58:00Z",
"value": 1.082065
},
{
"type": "graph_element",
"date": "2022-04-15T23:58:00Z",
"value": 1.08119
}
],
"previous_items": null
},
"rectangle": null
}
Refine Products
Refine Products is a Google SERP feature that appears as a block of search refinement options with image cards assisting users to identify their choice easier. Once a certain option is clicked, Google simply adds the featured term(s) to the original search query.
This feature can pop up both for broad, high volume searches and for less common terms related to commercial research.
In DataForSEO SERP API responses, each refinement option from the Refine Products feature is returned as a structured item – “refine_products_element”.
Title | title
Item type | refine_products_element
Item title | title
Image link | image_url
Refinement option | refine_type
Element in SERP API
{
"type": "refine_products",
"rank_group": 1,
"rank_absolute": 53,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[53]/div[1]",
"title": "Refine Moisturizers",
"items": [
{
"type": "refine_products_element",
"title": "Cetaphil",
"image_url": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcS84AsxZONw-aiKToU1Q7-TUsEFEpG96g28fjkEyidMgk0PpxH4lxQaAIdlU-mxz2Pi8szaxQPXp5RXPjI3-fn0GasO1TNOVDq3iImdTag0U6Zqrd-0Uo9k",
"keyword": "cetaphil moisturizer",
"refine_type": "By brand",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[53]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]/div[2]/div[1]/a[1]"
},
{
"type": "refine_products_element",
"title": "CeraVe",
"image_url": "https://encrypted-tbn1.gstatic.com/shopping?q=tbn:ANd9GcTW6hoAbaLm72hQ08wcSKJvQIwSk-GQ5SgTX8LHdc9bzNnGbKsIkb9YRx_2qmNkGEDqIVdBMuP70IwPbTLLLGrrs3-cLqXo5TMsqrOkAIKrnIuA_aMokXSquw",
"keyword": "cerave krem nawilżający",
"refine_type": "By brand",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[53]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]/div[2]/div[1]/a[2]"
},
{
"type": "refine_products_element",
"title": "NIVEA",
"image_url": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcTUo88orjhtJ1jFgIcDYLxM0XmSv2yu3myniy8LWUVmXGjTkk57YAa7CMii26IOn0m7YsoSgaEoWneyKSoe1aAxGpHV55Rxihr_9makM3jdKws2NUJTXE59",
"keyword": "nivea moisturizer",
"refine_type": "By brand",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[53]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]/div[2]/div[1]/a[3]"
}
],
"rectangle": {
"x": 230,
"y": 10036,
"width": 652,
"height": 470
}
}
Explore Brands
The Explore Brands Google SERP feature provides a list of popular brands from the web offering the product(s) used in the search query and may include relevant product images. Clicking a certain brand from the list takes you to the related product page on the brand’s website. This feature usually appears for ecommerce keywords.
In DataForSEO SERP API responses, each brand from the Explore Brands feature is returned as a structured item – “explore_brands_element”.
Type | explore_brands_element
Item title | title
Featured description | description
Image link | image_url
Element in SERP API
{
"type": "explore_brands",
"rank_group": 1,
"rank_absolute": 7,
"position": "left",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[6]/div[1]",
"title": "Explore brands",
"items": [
{
"type": "explore_brands_element",
"title": "Mario Badescu",
"url": "https://www.mariobadescu.com/products/vitamin-c-serum",
"domain": "www.mariobadescu.com",
"description": "Vitamin C Serum is a lightweight, antioxidant-enriched serum for \ncombination, oily and dry skin types, designed to encourage a more radiant \nand ...",
"image_url": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQY96O0JMusYVbWpPubdjSdEmy-L_gp94__5oi1HZ6WC1wt1XP0A1uXslDWqIg",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[6]/div[1]/div[1]/div[1]/div[2]"
},
{
"type": "explore_brands_element",
"title": "100% Pure",
"url": "https://www.100percentpure.com/products/vitamin-c-serum",
"domain": "www.100percentpure.com",
"description": "Lightweight, stabilized vitamin C serum helps firm and brighten skin tone \nwhile promoting collagen production, and deeply hydrating skin with \nsoothing aloe.",
"image_url": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQvtdjE60Le04PAYCiO4BSQbXBuOUdfdadKxuwr2aFddsIvHPHfOaLyk3WNW4I",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[6]/div[1]/div[1]/div[1]/div[3]"
},
{
"type": "explore_brands_element",
"title": "Buttah Skin by Dorion Renaud",
"url": "https://www.buttahskin.com/products/vitamin-c-serum",
"domain": "www.buttahskin.com",
"description": "Stimulates cellular turnover and provides antioxidant protection. ... Rich \nin Vitamin E, C and D - nourishes and provides antioxidants to help repair \nand prevent ...",
"image_url": "https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcTjxoeJlCLaD5quSfwNxtVKZe9lR8gf-vVk49KYAZtg6g0onqNV9UbgjF2j1h7bL3_wMkRTfGH_",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[6]/div[1]/div[1]/div[1]/div[4]"
}
],
"rectangle": null
}
Perspectives
The Perspectives Google SERP feature showcases various perspectives related to the search query. It can combine a range of content types, such as videos, social media updates, news articles, Q&A threads, and forum discussions to create a collection of viewpoints on the topic of the query.
In DataForSEO SERP API responses, each result from the Perspectives feature is returned as a structured item – “perspectives_element”.
Type | perspectives_element
Item title | title
Description | description
Date | date
Source | source
Element in SERP API
{
"type": "perspectives",
"rank_group": 1,
"rank_absolute": 3,
"position": "left",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[3]/div[1]/g-section-with-header[1]",
"title": "Perspectives",
"items": [
{
"type": "perspectives_element",
"title": "Is It Time To Buy the Dow Jones' 3 Worst-Performing Stocks This Year?",
"description": "Is this the right time to invest in the Dow's laggards? Let's peel back the \nlayers on this year's underdogs.",
"url": "https://www.fool.com/investing/2023/11/07/is-it-time-to-buy-potential-dogs-of-the-dow/",
"domain": "www.fool.com",
"date": "16 hours ago",
"source": "Anders Bylund The Motley Fool",
"timestamp": "2023-11-07 19:54:57 +00:00"
},
{
"type": "perspectives_element",
"title": "2023 - 11 - Weekly Stock Market Commentary 11/3/2023",
"description": "Stocks did an abrupt about face this week and have rallied strongly every \nday. At first, this rally was propelled by some strong oversold...",
"url": "https://www.optionstrategist.com/blog/2023/11/weekly-stock-market-commentary-1132023",
"domain": "www.optionstrategist.com",
"date": "4 days ago",
"source": "Lawrence G. McMillan Option Strategist",
"timestamp": "2023-11-04 11:54:57 +00:00"
},
{
"type": "perspectives_element",
"title": "This market pro likes the 'Magnificent Seven' but thinks stocks are on thin \nice",
"description": "Lance Roberts is invested for a year-end rally but expects a recession in \n2024 that boosts Treasurys.",
"url": "https://www.marketwatch.com/story/this-market-pro-likes-the-magnificent-seven-but-thinks-stocks-are-on-thin-ice-fba7d1df",
"domain": "www.marketwatch.com",
"date": "5 days ago",
"source": "Michael Sincere MarketWatch",
"timestamp": "2023-11-03 11:54:57 +00:00"
}
],
"rectangle": null
}
Discussions and Forums
The Discussions and Forums Google SERP feature enriches search results with advice, experiences, and discussions from various forums across the web. For instance, if you’re searching for the best dog breed, alongside traditional web results, Google will show you links to forum posts sharing relevant advice and real experiences.
In DataForSEO SERP API responses, each result from the Discussions and Forums feature is returned as a structured item – discussions_and_forums_element.
Type | discussions_and_forums_element
Item title | title
Domain | domain
Published on | timestamp
Posts in the discussion | posts_count
Element in SERP API
{
"type": "discussions_and_forums",
"rank_group": 1,
"rank_absolute": 8,
"position": "left",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[12]/div[2]/div[1]/div[2]/div[1]/div[1]/div[7]/div[1]",
"title": "Discussions and forums",
"items": [
{
"type": "discussions_and_forums_element",
"title": "what are the best dog breeds for first time owners? - Reddit",
"url": "https://www.reddit.com/r/dogs/comments/wo6i31/what_are_the_best_dog_breeds_for_first_time_owners/",
"domain": "www.reddit.com",
"source": "www.reddit.com",
"description": null,
"timestamp": "2022-08-14T00:00:00Z",
"posts_count": 64
},
{
"type": "discussions_and_forums_element",
"title": "What is your absolute favorite dog breed? What makes them so special to you? - Reddit",
"url": "https://www.reddit.com/r/dogs/comments/ph3e4e/what_is_your_absolute_favorite_dog_breed_what/",
"domain": "www.reddit.com",
"source": "www.reddit.com",
"description": null,
"timestamp": "2021-09-03T00:00:00Z",
"posts_count": 87
},
{
"type": "discussions_and_forums_element",
"title": "What's the best dog breed to own for your first dog? - Quora",
"url": "https://www.quora.com/What-s-the-best-dog-breed-to-own-for-your-first-dog",
"domain": "www.quora.com",
"source": "www.quora.com",
"description": null,
"timestamp": "2023-03-10T00:00:00Z",
"posts_count": 4
}
],
"rectangle": null
}
Compare Sites
The Compare Sites Google SERP feature lets searchers compare sites using a carousel and a new search filter. For instance, if you’re searching for a hotel, alongside traditional web results and a hotel pack, Google will show a carousel of sites where you can gain more information, and compare your options. This feature may also appear for search queries like “books for sale” or “cars for sale.”
In DataForSEO SERP API responses, each website from the Compare Sites feature is returned as a structured item – “compare_sites_element”.
Type | compare_sites_element
Item title | title
Image | image_url
Source | source
Element in SERP API
{
"type": "compare_sites",
"rank_group": 1,
"rank_absolute": 2,
"position": "left",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[13]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]",
"title": "Places sites",
"items": [
{
"type": "compare_sites_element",
"title": "THE 5 BEST Hilton Hotels in Paris, France - Tripadvisor",
"url": "https://www.tripadvisor.com/Hotels-g187147-zfb9204-Paris_Ile_de_France-Hotels.html",
"domain": "www.tripadvisor.com",
"image_url": "https://api.dataforseo.com/cdn/i/06071216-1535-0139-0000-161e6af13fd1:0",
"source": "Tripadvisor"
},
{
"type": "compare_sites_element",
"title": "The 10 best Hilton hotels in Paris, France | Booking.com",
"url": "https://www.booking.com/hilton/city/fr/paris.html",
"domain": "www.booking.com",
"image_url": "https://api.dataforseo.com/cdn/i/06071216-1535-0139-0000-161e6af13fd1:1",
"source": "Booking.com"
},
{
"type": "compare_sites_element",
"title": "Best Hilton Hotels Near Me",
"url": "https://www.yelp.com/nearme/hilton-hotels",
"domain": "www.yelp.com",
"image_url": "https://api.dataforseo.com/cdn/i/06071216-1535-0139-0000-161e6af13fd1:2",
"source": "Yelp"
},
{
"type": "compare_sites_element",
"title": "Tous les hôtels Hilton à Paris",
"url": "https://www.hotelaparis.com/chaines-hotelieres-paris/hotels-hilton-paris.html",
"domain": "www.hotelaparis.com",
"image_url": "https://api.dataforseo.com/cdn/i/06071216-1535-0139-0000-161e6af13fd1:3",
"source": "Hotelaparis.com"
},
{
"type": "compare_sites_element",
"title": "IHG Hotels & Resorts – Book hotels online at 6,000+ destinations worldwide.",
"url": "https://www.ihg.com/hotels/us/en/reservation",
"domain": "www.ihg.com",
"image_url": "https://api.dataforseo.com/cdn/i/06071216-1535-0139-0000-161e6af13fd1:4",
"source": "IHG"
}
],
"rectangle": null
}
Courses
The Courses Google SERP feature allows searchers to explore courses using a dedicated carousel in search. For instance, if you’re searching for a digital marketing course, Google will show a carousel of sites where you can enroll for it. Besides the name of the course and platform, this feature may also show information about the course price, educational level, ratings, and length.
In DataForSEO SERP API responses, each course from the Courses feature is returned as a structured item –“courses_element”.
Type | courses_element
Item title | title
Domain | domain
Source | source
Description | description
Image | image_url
Rating | rating
Element in SERP API
{
"type": "courses",
"rank_group": 1,
"rank_absolute": 7,
"position": "left",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[13]/div[1]/div[2]/div[2]/div[1]/div[1]/div[7]/div[1]",
"title": "Courses",
"categories": [
"Digital marketing",
"Free",
"Coursera",
"edX",
"Advertising",
"HubSpot",
"Simplilearn",
"Good",
"Social media marketing",
"Intellipaat",
"Udacity",
"Certification",
"Management",
"Analytics",
"Artificial intelligence",
"Search engine optimization",
"Media",
"Technology",
"E-commerce",
"Data",
"Sales"
],
"items": [
{
"type": "courses_element",
"title": "The Complete Digital Marketing Course - 12 Courses in 1",
"url": "https://www.udemy.com/course/learn-digital-marketing-course/",
"domain": "www.udemy.com",
"source": "Rob Percival",
"description": "Paid · 22 hours",
"date": "2024-07-04 17:15:43 +00:00",
"image_url": "https://api.dataforseo.com/cdn/i/07042015-1535-0139-0000-91d8fe692e8e:0",
"rating": {
"rating_type": "Max5",
"value": 4.4,
"votes_count": 174000,
"rating_max": 5
}
},
{
"type": "courses_element",
"title": "Digital Marketing Certification Course: Get Certified in Digital Marketing",
"url": "https://academy.hubspot.com/courses/digital-marketing",
"domain": "academy.hubspot.com",
"source": "HubSpot Academy",
"description": "Free · 5 hours",
"date": "2024-07-04 17:15:43 +00:00",
"image_url": "https://api.dataforseo.com/cdn/i/07042015-1535-0139-0000-91d8fe692e8e:1",
"rating": null
},
{
"type": "courses_element",
"title": "Google Digital Marketing & E-commerce",
"url": "https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce",
"domain": "www.coursera.org",
"source": "Google",
"description": "Beginner · Subscription · 6 months",
"date": "2024-07-04 17:15:43 +00:00",
"image_url": "https://api.dataforseo.com/cdn/i/07042015-1535-0139-0000-91d8fe692e8e:2",
"rating": {
"rating_type": "Max5",
"value": 4.8,
"votes_count": 24000,
"rating_max": 5
}
}
],
"rectangle": null
}
AI Overview
AI Overview in Google Search is a new SERP feature that delivers concise, AI-generated summaries based on the search query results. Powered by Google Gemini, this feature gathers information from various online sources to create a quick, comprehensive overview of a topic, complete with links for those who want to explore further. The idea is to save Google Search users time by presenting them with a quick and relevant answer to their queries, right at the top of the SERP, so users do not need to manually sift through all the search results.
Setting expand_ai_overview to true, you can fetch expanded AI Overview via Standard HTML and Live HTML endpoints at no additional charge. In the responses of Advanced SERP API endpoints, you will always get complete expanded JSON data from this feature. Click on the dots on the right to see the visualization of the expanded AI Overview.
IIn the responses of Advanced SERP API endpoints, you will always get complete expanded JSON data from this feature returned as a structured item – ai_overview_element.
Type | ai_overview_element
Item title | title
Text | text
Response text sources | ai_overview_element.references
More sources | ai_overview.references
Reference | ai_overview_reference
Source | domain
Item title | title
Text | text
AI Overview
Element in SERP API
{
"type": "ai_overview",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[3]/div[1]/div[13]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]",
"asynchronous_ai_overview": true,
"items": [
{
"type": "ai_overview_element",
"title": "Here are some tips for staying organized at work:",
"text": "Plan ahead Use a calendar or planner to help you plan for the future. This can help you avoid procrastination and discover how to best approach larger projects and assignments. Avoid multitasking Focus on one task at a time to reduce stress, prevent mistakes, and meet deadlines. It also allows you to monitor your progress more easily. Delegate tasks Delegate tasks to others on your team so you can focus on the tasks that only you can do. Make lists Lists are an effective way to organize your tasks and projects. You can also track your progress by ticking things off the list, which can improve your work satisfaction. Schedule everything Schedule a quick cleanup each afternoon to get rid of any accumulated clutter. Keeping your office tidy on a daily basis can help prevent messes from building up over time. Take breaks Taking purposeful breaks can help your brain and body refresh, which can increase your energy, productivity, and focus.",
"images": null,
"references": [
{
"type": "ai_overview_reference",
"source": "Indeed",
"domain": "www.indeed.com",
"url": "https://www.indeed.com/career-advice/career-development/college-organizing-tips",
"title": "16 Tips To Help You Stay Organized in College (Plus Benefits) | Indeed.com",
"text": null
},
{
"type": "ai_overview_reference",
"source": "Indeed",
"domain": "www.indeed.com",
"url": "https://www.indeed.com/career-advice/career-development/college-organizing-tips",
"title": "16 Tips To Help You Stay Organized in College (Plus Benefits) | Indeed.com",
"text": null
},
{
"type": "ai_overview_reference",
"source": "Indeed",
"domain": "ca.indeed.com",
"url": "https://ca.indeed.com/career-advice/career-development/organizing-at-work",
"title": "Organizing at Work: 12 Effective Ways to Stay Productive",
"text": null
},
{
"type": "ai_overview_reference",
"source": "Education Walkthrough",
"domain": "educationwalkthrough.com",
"url": "https://educationwalkthrough.com/how-to-stay-organized-as-a-principal/",
"title": "How to Stay Organized as a Principal",
"text": null
}
]
}
],
"references": [
{
"type": "ai_overview_reference",
"source": "Indeed",
"domain": "ca.indeed.com",
"url": "https://ca.indeed.com/career-advice/career-development/organizing-at-work",
"title": "Organizing at Work: 12 Effective Ways to Stay Productive",
"text": "Avoid multitasking While multitasking seems productive, focusing on one task at a time to get the best results is a great idea. Th..."
},
{
"type": "ai_overview_reference",
"source": "WMA.us",
"domain": "www.wma.us",
"url": "https://www.wma.us/about/titan-blog/post/~board/titan-blog/post/10-school-organization-tips-for-students",
"title": "10 School Organization Tips for Students | Post",
"text": "Jan 31, 2020 — Color-coding your materials is a visual cue that allows you to easily see what belongs together. For example, buy a bl..."
},
{
"type": "ai_overview_reference",
"source": "Christian Jobs",
"domain": "www.christianjobs.com",
"url": "https://www.christianjobs.com/articles-tips/2022/05/03/17-tips-tricks-to-stay-organized-at-work-even-if-youre-really-disorganized/",
"title": "17 Tips & Tricks to Stay Organized at Work (Even If You're ...",
"text": "May 3, 2022 — 17 Tips & Tricks to Stay Organized at Work (Even If You're Really Disorganized!) · 1. Schedule Your Priorities · 2. Pri..."
}
],
"rectangle": {
"x": 230,
"y": 197,
"width": 1100,
"height": 400
}
}
Expanded AI Overview
Element in SERP API
{
"type": "ai_overview",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[3]/div[1]/div[13]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]",
"asynchronous_ai_overview": true,
"items": [
{
"type": "ai_overview_element",
"title": "Here are some tips for staying organized at work:",
"text": "Plan ahead Use a calendar or planner to help you plan for the future. This can help you avoid procrastination and discover how to best approach larger projects and assignments. Avoid multitasking Focus on one task at a time to reduce stress, prevent mistakes, and meet deadlines. It also allows you to monitor your progress more easily. Delegate tasks Delegate tasks to others on your team so you can focus on the tasks that only you can do. Make lists Lists are an effective way to organize your tasks and projects. You can also track your progress by ticking things off the list, which can improve your work satisfaction. Schedule everything Schedule a quick cleanup each afternoon to get rid of any accumulated clutter. Keeping your office tidy on a daily basis can help prevent messes from building up over time. Take breaks Taking purposeful breaks can help your brain and body refresh, which can increase your energy, productivity, and focus.",
"images": null,
"references": [
{
"type": "ai_overview_reference",
"source": "Indeed",
"domain": "www.indeed.com",
"url": "https://www.indeed.com/career-advice/career-development/college-organizing-tips",
"title": "16 Tips To Help You Stay Organized in College (Plus Benefits) | Indeed.com",
"text": null
},
{
"type": "ai_overview_reference",
"source": "Indeed",
"domain": "www.indeed.com",
"url": "https://www.indeed.com/career-advice/career-development/college-organizing-tips",
"title": "16 Tips To Help You Stay Organized in College (Plus Benefits) | Indeed.com",
"text": null
},
{
"type": "ai_overview_reference",
"source": "Indeed",
"domain": "ca.indeed.com",
"url": "https://ca.indeed.com/career-advice/career-development/organizing-at-work",
"title": "Organizing at Work: 12 Effective Ways to Stay Productive",
"text": null
},
{
"type": "ai_overview_reference",
"source": "Education Walkthrough",
"domain": "educationwalkthrough.com",
"url": "https://educationwalkthrough.com/how-to-stay-organized-as-a-principal/",
"title": "How to Stay Organized as a Principal",
"text": null
}
]
}
],
"references": [
{
"type": "ai_overview_reference",
"source": "Indeed",
"domain": "ca.indeed.com",
"url": "https://ca.indeed.com/career-advice/career-development/organizing-at-work",
"title": "Organizing at Work: 12 Effective Ways to Stay Productive",
"text": "Avoid multitasking While multitasking seems productive, focusing on one task at a time to get the best results is a great idea. Th..."
},
{
"type": "ai_overview_reference",
"source": "WMA.us",
"domain": "www.wma.us",
"url": "https://www.wma.us/about/titan-blog/post/~board/titan-blog/post/10-school-organization-tips-for-students",
"title": "10 School Organization Tips for Students | Post",
"text": "Jan 31, 2020 — Color-coding your materials is a visual cue that allows you to easily see what belongs together. For example, buy a bl..."
},
{
"type": "ai_overview_reference",
"source": "Christian Jobs",
"domain": "www.christianjobs.com",
"url": "https://www.christianjobs.com/articles-tips/2022/05/03/17-tips-tricks-to-stay-organized-at-work-even-if-youre-really-disorganized/",
"title": "17 Tips & Tricks to Stay Organized at Work (Even If You're ...",
"text": "May 3, 2022 — 17 Tips & Tricks to Stay Organized at Work (Even If You're Really Disorganized!) · 1. Schedule Your Priorities · 2. Pri..."
}
],
"rectangle": {
"x": 230,
"y": 197,
"width": 1100,
"height": 400
}
}
App
The Apps feature presents applications related to the initial query. Within the feature is information related to the displaying app(s) such as price, rating, etc.
In DataForSEO API responses, the “app” feature consists of structured items – “app_element”.
Item | app_element, description, title, price
Element in SERP API
{
"type":"app",
"rank_group": 1,
"rank_absolute": 1,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[4]/div[1]/div[3]/div[1]/div[3]",
"items":[
{
"type":"app_element",
"title":"Spotify: Music and Podcasts",
"description": null,
"url":"https://apps.apple.com/us/app/spotify-music-and-podcasts/id324684580",
"price": null
},
{
"type":"app_element",
"title":"Pandora: Music & Podcasts",
"description": null,
"url": "https://apps.apple.com/us/app/pandora-music-podcasts/id284035177",
"price": null
},
{
"type":"app_element",
"title":"Shazam: Music Discovery",
"description": null,
"url": "https://apps.apple.com/us/app/shazam-music-discovery/id284993459",
"price": null
},
{
"type":"app_element",
"title":"Google Play Music",
"description": null,
"url": "https://apps.apple.com/us/app/google-play-music/id691797987",
"price": null
},
{
"type":"app_element",
"title":"Musi - Simple Music Streaming",
"description": null,
"url": "https://apps.apple.com/us/app/musi-simple-music-streaming/id591560124",
"price": null
},
{
"type":"app_element",
"title":"YouTube Music",
"description": null,
"url": "https://apps.apple.com/gb/app/youtube-music/id1017492454",
"price": null
}
]
}
Visual stories
Visual stories feature on Google SERP is a unique type of AMP content displayed only on mobile devices. Web Stories blend video, audio, images, text, and animation to provide a dynamic full-screen content experience. This Google SERP feature shows a publisher logo, main poster picture, story title, and publisher info. Visual stories can be found on Google Search in a grid view or as a single result, and are also available as a carousel or single card in Google Discover, and as an image card with a Web Stories icon in Google Image search.
In DataForSEO SERP API responses, each card from the visual stories feature on Google Search is returned as a structured item – “visual_stories_element”.
Type | visual_stories_element
Title | Best Things To Do in New York City – U.S. News & World Report
URL | https://travel.usnews.com/ampstories/newyorkcity
Element in SERP API
{
"type":"visual_stories",
"rank_group": 1,
"rank_absolute": 6,
"position":"left",
"xpath": "/html[1]/body[1]/div[3]/div[2]/div[1]/div[5]/div[3]/div[1]/g-card[2]",
"items":[
{
"type":"visual_stories_element",
"title":"Best Things To Do in New York City – U.S. News & World Report",
"url": "https://travel.usnews.com/ampstories/newyorkcity",
"domain":"travel.usnews.com"
},
{
"type":"visual_stories_element",
"title":"Best NYC Free Things To Do",
"url": "https://findloveandtravel.com/web-stories/nyc-free-things-to-do/",
"domain":"findloveandtravel.com"
},
{
"type":"visual_stories_element",
"title":"Best things to do on New York City's Roosevelt Island",
"url": "https://www.cnn.com/ampstories/travel/best-things-to-do-on-new-york-citys-roosevelt-island",
"domain":"www.cnn.com"
},
{
"type":"visual_stories_element",
"title":"Top 10 things to do in New York 2021",
"url": "https://traveltoplist.com/web-stories/top-10-things-to-do-in-new-york-2021/",
"domain":"traveltoplist.com"
}
],
"rectangle": null
}
Commercial units
Commercial units feature on Google SERP is a unique type of advertising content for travel and tourist attractions. It is usually triggered by search queries that start with “things to do in…” and contain a name of a city. Commercial units or “things to do” advertising units are displayed both on mobile and desktop devices in the form of a carousel, and ads of the SERP element offer information on tickets and tours available (and advertised) in the city the query mentions. Commercial units combine visual and text content, displaying images related to the advertised experience, ad publisher’s business name, attraction’s price, and rating.
In DataForSEO SERP API responses, each card from the commercial units feature on Google Search is returned as a structured item – “commercial_units_element”:
Type | commercial_units_element
Title | title
Price | current, regular, max_value, currency, is_price_range, displayed_price
Ad publisher | source
Rating | rating_type, value, votes_count, rating_max
Element in SERP API
{
"type": "commercial_units",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[3]/div[2]/div[1]/div[5]/div[1]/div[2]/div[1]/div[2]/div[1]",
"title": "Tickets & tours",
"items": [
{
"type": "commercial_units_element",
"title": "Liberty Island Sunset Cruise",
"url": "https://www.getyourguide.com/s",
"domain": "www.getyourguide.com",
"price": {
"current": 32,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$32"
},
"source": "GetYourGuide",
"rating": {
"rating_type": "Max5",
"value": 4,
"votes_count": 4,
"rating_max": 5
}
},
{
"type": "commercial_units_element",
"title": "Magical Evening Horse-Drawn Carriage through NYC (55 min)",
"url": "https://www.viator.com/new-york-city/d687-ttd",
"domain": "www.viator.com",
"price": {
"current": 170,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$170"
},
"source": "Viator",
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 2,
"rating_max": 5
}
},
{
"type": "commercial_units_element",
"title": "Luna Park in Coney Island",
"url": "https://www.tiqets.com/",
"domain": "www.tiqets.com",
"price": {
"current": 57,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$57"
},
"source": "Tiqets",
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 11,
"rating_max": 5
}
},
{
"type": "commercial_units_element",
"title": "Central Park Zoo: Total Experience",
"url": "https://www.tiqets.com/en/new-york-attractions-c260932",
"domain": "www.tiqets.com",
"price": {
"current": 20,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$20"
},
"source": "Tiqets",
"rating": {
"rating_type": "Max5",
"value": 4.5,
"votes_count": 70,
"rating_max": 5
}
},
{
"type": "commercial_units_element",
"title": "NYC: Manhattan Bus Tour, Top of The Rock Ticket, & Cruise",
"url": "https://www.getyourguide.com/s",
"domain": "www.getyourguide.com",
"price": {
"current": 129,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$129"
},
"source": "GetYourGuide",
"rating": {
"rating_type": "Max5",
"value": 4,
"votes_count": 15,
"rating_max": 5
}
},
{
"type": "commercial_units_element",
"title": "Best of NYC Cruise",
"url": "https://www.getyourguide.com/",
"domain": "www.getyourguide.com",
"price": {
"current": 44,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$44"
},
"source": "GetYourGuide",
"rating": {
"rating_type": "Max5",
"value": 4.5,
"votes_count": 641,
"rating_max": 5
}
},
{
"type": "commercial_units_element",
"title": "Madame Tussauds New York",
"url": "https://www.tiqets.com/en/new-york-attractions-c260932",
"domain": "www.tiqets.com",
"price": {
"current": 40,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$40"
},
"source": "Tiqets",
"rating": {
"rating_type": "Max5",
"value": 4.5,
"votes_count": 33,
"rating_max": 5
}
},
{
"type": "commercial_units_element",
"title": "Best of New York in 1 Day : Walking Tour & Boat Ride",
"url": "https://www.tripadvisor.com/",
"domain": "www.tripadvisor.com",
"price": {
"current": 65,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$65"
},
"source": "Tripadvisor",
"rating": null
},
{
"type": "commercial_units_element",
"title": "NYC: One World Observatory and World Trade Center Tour",
"url": "https://www.getyourguide.com/",
"domain": "www.getyourguide.com",
"price": {
"current": 71,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$71"
},
"source": "GetYourGuide",
"rating": {
"rating_type": "Max5",
"value": 4.5,
"votes_count": 56,
"rating_max": 5
}
},
{
"type": "commercial_units_element",
"title": "NYC East Village Vintage Shopping & Art on a Budget",
"url": "https://www.tripadvisor.com/",
"domain": "www.tripadvisor.com",
"price": {
"current": 215,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$215"
},
"source": "Tripadvisor",
"rating": null
},
{
"type": "commercial_units_element",
"title": "New York Historical Society",
"url": "https://www.tiqets.com/en/new-york-attractions-c260932",
"domain": "www.tiqets.com",
"price": {
"current": 20,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$20"
},
"source": "Tiqets",
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 1,
"rating_max": 5
}
},
{
"type": "commercial_units_element",
"title": "The Best of Brooklyn Walking Tour: \"The Brooklyn Revolution!\"",
"url": "https://www.tripadvisor.com/",
"domain": "www.tripadvisor.com",
"price": {
"current": 46,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$46"
},
"source": "Tripadvisor",
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 7,
"rating_max": 5
}
},
{
"type": "commercial_units_element",
"title": "High Line and Chelsea Small Group Tour",
"url": "https://www.tripadvisor.com/",
"domain": "www.tripadvisor.com",
"price": {
"current": 35,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$35"
},
"source": "Tripadvisor",
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 244,
"rating_max": 5
}
}
],
"rectangle": {
"x": 0,
"y": 163,
"width": 360,
"height": 285
}
}
Product Consideration
Product Consideration in DataForSEO SERP API is an element that represents two Google SERP features with identical structure in Google Search – Buying Guide and Things to Know.
Both of them are triggered by broad unrefined searches and provide details on the searched topic structured by categories. Clicking upon each category will open a snippet with relevant information and a suggested search refined by the opened category.
Currently, Buying Guide appears in mobile results only while Things to Know can be found both in desktop and mobile results. Yet, they never appear in the same SERP.
In SERP API responses, you can differentiate Buying Guide and Things to Know by the relevant “title” of the Product Consideration element.
Each drop-down card from the Product Consideration feature is returned as a structured “product_considerations_element”, with expandable answers returned as “product_considerations_expanded_element”.
Title | title
Type | product_considerations_element
Item title | title
Category | consideration_category
Expanded element | snippet, breadcrumb, title, related_searches
Element in SERP API
{
"type": "product_considerations",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[3]/div[2]/div[1]/div[7]/div[3]/div[1]/div[5]/div[1]",
"title": "Buying Guide: Mattresses",
"items": [
{
"type": "product_considerations_element",
"title": "How much should a mattress cost?",
"consideration_category": "price",
"expanded_element": {
"type": "product_considerations_expanded_element",
"title": "Mattress Buying Guide - How to Choose a Mattress (Updated 2022)",
"featured_title": null,
"breadcrumb": "https://www.mattressnerd.com › mat...",
"snippet": "Expect to spend at least $750 for a good quality mattress and boxspring set. If you spend more than $2500 on a queen set, you're deep in the “diminishing returns” territory for your money.",
"domain": "www.mattressnerd.com",
"url": "https://www.mattressnerd.com/mattress-buying-guide/",
"timestamp": null,
"related_searches": [
"mattress price"
],
"about_this_result": {
"type": "about_this_result_element",
"url": "https://www.mattressnerd.com/mattress-buying-guide/",
"source": null,
"source_info": "This result comes from www.mattressnerd.com",
"source_url": null,
"language": null,
"location": null,
"search_terms": null,
"related_terms": null
}
}
},
{
"type": "product_considerations_element",
"title": "What is the best mattress for comfort?",
"consideration_category": "comfort",
"expanded_element": {
"type": "product_considerations_expanded_element",
"title": "10 Most Comfortable Mattresses (2021) | Mattress Clarity",
"featured_title": "The most comfortable mattresses are:",
"breadcrumb": "https://www.mattressclarity.com › m...",
"snippet": "Saatva – Editor's Pick.\nLayla – Best Memory Foam Mattress.\nNectar – Best Value Mattress.\nHelix – Best Customizable Mattress.\nWinkBed – Best Mattress For Back Sleepers.\nDreamCloud – Best Firm Mattress.\nNolah Evolution – Best Soft Mattress.\nLeesa – Best Mattress For Side Sleepers.",
"domain": "www.mattressclarity.com",
"url": "https://www.mattressclarity.com/reviews/most-comfortable-mattress/",
"timestamp": "2021-02-26 00:00:00 +00:00",
"related_searches": [
"mattress comfort"
],
"about_this_result": {
"type": "about_this_result_element",
"url": "https://www.mattressclarity.com/reviews/most-comfortable-mattress/",
"source": null,
"source_info": "This result comes from www.mattressclarity.com",
"source_url": null,
"language": null,
"location": null,
"search_terms": null,
"related_terms": null
}
}
},
{
"type": "product_considerations_element",
"title": "What is the most popular mattress size?",
"consideration_category": "sizes",
"expanded_element": {
"type": "product_considerations_expanded_element",
"title": "How to choose the best mattress size - CNET",
"featured_title": null,
"breadcrumb": "https://www.cnet.com › health › sleep",
"snippet": "What's the most popular mattress size? As of right now, the most popular mattress size is a queen which measures 60 by 80 inches. It offers ample space for single sleepers and couples, and is more affordable than a king.",
"domain": "www.cnet.com",
"url": "https://www.cnet.com/health/sleep/how-to-choose-the-best-mattress-size/",
"timestamp": null,
"related_searches": [
"mattress sizes"
],
"about_this_result": {
"type": "about_this_result_element",
"url": "https://www.cnet.com/health/sleep/how-to-choose-the-best-mattress-size/",
"source": null,
"source_info": "This result comes from www.cnet.com",
"source_url": null,
"language": null,
"location": null,
"search_terms": null,
"related_terms": null
}
}
},
{
"type": "product_considerations_element",
"title": "How do you choose mattress firmness?",
"consideration_category": "firmness",
"expanded_element": {
"type": "product_considerations_expanded_element",
"title": "How to choose a mattress firmness | Novosbed",
"featured_title": null,
"breadcrumb": "https://www.novosbed.com › guides",
"snippet": "A general rule of thumb: the higher you are on the BMI scale, the firmer you will want your mattress. Conversely, the lower your BMI, the softer your mattress should be. The following guide can help you find your recommended firmness level: Below average BMI: Soft or medium.",
"domain": "www.novosbed.com",
"url": "https://www.novosbed.com/guides/how-to-choose-mattress-firmness/",
"timestamp": "2018-03-27 00:00:00 +00:00",
"related_searches": [
"mattress firmness"
],
"about_this_result": {
"type": "about_this_result_element",
"url": "https://www.novosbed.com/guides/how-to-choose-mattress-firmness/",
"source": null,
"source_info": "This result comes from www.novosbed.com",
"source_url": null,
"language": null,
"location": null,
"search_terms": null,
"related_terms": null
}
}
},
{
"type": "product_considerations_element",
"title": "What are popular mattress brands?",
"consideration_category": "brands",
"expanded_element": {
"type": "product_considerations_expanded_element",
"title": "The 11 Best Mattress Brands in 2021 | Health.com - Health Magazine",
"featured_title": "These are the top 11 mattress brands on the market today:",
"breadcrumb": "https://www.health.com › sleep › be...",
"snippet": null,
"domain": "www.health.com",
"url": "https://www.health.com/condition/sleep/best-mattress-brands",
"timestamp": "2021-02-10 00:00:00 +00:00",
"related_searches": [
"mattress brands"
],
"about_this_result": {
"type": "about_this_result_element",
"url": "https://www.health.com/condition/sleep/best-mattress-brands",
"source": null,
"source_info": "This result comes from www.health.com",
"source_url": null,
"language": null,
"location": null,
"search_terms": null,
"related_terms": null
}
}
}
],
"rectangle": null
}
Found On the Web
Found On the Web in DataForSEO SERP API is a Google SERP feature that displays information related to the search query from sources across the web and is titled accordingly. It’s structured as a box with a grid view, where each specific source is placed in a separate grid. The feature also surfaces a relevant title and a related search query.
In DataForSEO SERP API responses, you will get each card from the Found On the Web feature returned as a structured item – “found_on_web_element”.
Title | title
Related searches | related_searches
Type | found_on_web_element
Item title | title
Image URL | image_url
Element in SERP API
{
"type": "found_on_web",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[3]/div[2]/div[1]/div[7]/div[3]/div[1]/div[1]/div[1]",
"title": "Content management system Software",
"related_searches": [
"Content management system"
],
"items": [
{
"type": "found_on_web_element",
"title": "WordPressGNU General Public License",
"subtitle": null,
"image": {
"type": "images_element",
"alt": "image of WordPress",
"url": null,
"image_url": "https://api.dataforseo.com/cdn/i/11291933-1535-0139-0000-443718f2fcfe:0"
}
},
{
"type": "found_on_web_element",
"title": "DrupalGNU General Public License",
""subtitle": null,
image": {
"type": "images_element",
"alt": "image of Drupal",
"url": null,
"image_url": "https://api.dataforseo.com/cdn/i/11291933-1535-0139-0000-443718f2fcfe:1"
}
},
{
"type": "found_on_web_element",
"title": "JoomlaGNU General Public License",
"subtitle": null,
"image": {
"type": "images_element",
"alt": "image of Joomla",
"url": null,
"image_url": "https://api.dataforseo.com/cdn/i/11291933-1535-0139-0000-443718f2fcfe:2"
}
},
{
"type": "found_on_web_element",
"title": "MagentoAcademic Free License",
"subtitle": null,
"image": {
"type": "images_element",
"alt": "image of Magento",
"url": null,
"image_url": "https://api.dataforseo.com/cdn/i/11291933-1535-0139-0000-443718f2fcfe:3"
}
}
],
"rectangle": null
}
Short Videos
Short Videos is a Google SERP feature in DataForSEO SERP API that surfaces short-form videos in search results. Generally, videos displayed in this feature are as less than five minutes in length and recorded in a vertical aspect ratio. This feature can be triggered by informational search queries, such as banana bread recipes, however that is just one example.
In DataForSEO SERP API responses, each video card from the Short Videos feature is returned as a structured item – “short_videos_element”.
Title | short_videos_element
Item title | title
Video source | source
Element in SERP API
{
"type": "short_videos",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[3]/div[2]/div[1]/div[7]/div[3]/div[1]/div[1]/div[1]",
"title": "Short videos",
"items": [
{
"type": "short_videos_element",
"title": "Mk Karita Short Videos Amazing 2336",
"url": "https://www.youtube.com/shorts/ASBeQWUBfB8",
"domain": "www.youtube.com",
"source": "YouTube · Mk Karita"
},
{
"type": "short_videos_element",
"title": "Cutting Road With Smartphone 😱😂 #Shorts",
"url": "https://www.youtube.com/shorts/DO-wjf_Izps",
"domain": "www.youtube.com",
"source": "YouTube · Mahesh Pas1"
},
{
"type": "short_videos_element",
"title": "Indian Sister #shorts",
"url": "https://www.youtube.com/shorts/KNjVLxdNwC4",
"domain": "www.youtube.com",
"source": "YouTube · Paayal Tena Short Videos"
},
{
"type": "short_videos_element",
"title": "Indila - Ainsi Bas La Vida | New Short Video | New Tiktok Videos | #shorts #shortvideo #respect",
"url": "https://www.youtube.com/shorts/hnVI9t-nVt8",
"domain": "www.youtube.com",
"source": "YouTube · Its Me Wanda"
},
{
"type": "short_videos_element",
"title": "#Nishalambha #shortvideo",
"url": "https://www.youtube.com/shorts/S4D4x1jin-4",
"domain": "www.youtube.com",
"source": "YouTube · NISHA LAMBHA"
},
{
"type": "short_videos_element",
"title": "SLANDER- I am Sorry Don't Leave Me | New Short Video | New Tiktok Videos | Respect | #shorts
#short",
"url": "https://www.youtube.com/shorts/M1lJ9Eu7WTw",
"domain": "www.youtube.com",
"source": "YouTube · Its Me Wanda"
},
{
"type": "short_videos_element",
"title": "baby for the first time at the beach 📽️ leoandersonaz",
"url": "https://www.youtube.com/shorts/jHpBRv0iwPg",
"domain": "www.youtube.com",
"source": "YouTube · short funny baby video clips"
},
{
"type": "short_videos_element",
"title": "DON'T WORRY, I HAVE THIS AMAZING HACK FOR YOU! #shorts",
"url": "https://www.youtube.com/shorts/R8Wrr4sC3dM",
"domain": "www.youtube.com",
"source": "YouTube · 123 GO! SHORTS"
},
{
"type": "short_videos_element",
"title": "Create your own short to Shivers using #SheeranShorts. Only on YouTube #Shorts.",
"url": "https://www.youtube.com/shorts/v1vU5Gu4BFw",
"domain": "www.youtube.com",
"source": "YouTube · Ed Sheeran"
},
{
"type": "short_videos_element",
"title": "That's what a tricky girl #shorts The Best of Tiktok video by Tiktoriki",
"url": "https://www.youtube.com/shorts/vaPFv8t-60U",
"domain": "www.youtube.com",
"source": "YouTube · TIKTORIKI"
},
{
"type": "short_videos_element",
"title": "Only 1% People Can Answer This🔥🔥🔥 #illusion | Arvind Arora Shorts #shorts #myfirstshort
#shortvideo",
"url": "https://www.youtube.com/shorts/CdyYd1CwPro",
"domain": "www.youtube.com",
"source": "YouTube · SUMSIDER"
},
{
"type": "short_videos_element",
"title": "HOW MANY LAYERS OF CHOCOLATE CAN SHE ADD? #shorts",
"url": "https://www.youtube.com/shorts/qxLPaSNJIN8",
"domain": "www.youtube.com",
"source": "YouTube · 123 GO! SHORTS"
},
{
"type": "short_videos_element",
"title": "Mk Karita Short Videos Amazing 917",
"url": "https://www.youtube.com/shorts/14znpkyyl_8",
"domain": "www.youtube.com",
"source": "YouTube · Mk Karita"
},
{
"type": "short_videos_element",
"title": "Advanced Lift System in High Hills 🗻 #Shorts #mahesh_pas1 #vfx",
"url": "https://www.youtube.com/shorts/XFKfJNr5w-s",
"domain": "www.youtube.com",
"source": "YouTube · Mahesh Pas1"
},
{
"type": "short_videos_element",
"title": "Bhadas Cafe Of India 😂 amazing Facts | Its Fact | Its Dhakad #shorts #myfirstshort #shortvideo",
"url": "https://www.youtube.com/shorts/JYR1gmMgqIw",
"domain": "www.youtube.com",
"source": "YouTube · SUMSIDER"
},
{
"type": "short_videos_element",
"title": "#Nishalambha #shortvideo",
"url": "https://www.youtube.com/shorts/S4D4x1jin-4",
"domain": "www.youtube.com",
"source": "YouTube · NISHA LAMBHA"
}
],
"rectangle": null
}
Multi carousel
The Multi Carousel feature of Google SERP is a set of illustrated search suggestions based on the initial search query.
In DataForSEO API responses, the “multi_carousel” element consists of structured items – “multi_carousel snippets”.
Item | title
Snippet | title
Element in SERP API
{
"type":"multi_carousel",
"rank_group": 1,
"rank_absolute": 107,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[2]/div[5]/div[1]/div[3]/div[1]/div[1]/div[1]/sticky-header[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[9]",
"items":[
{
"type":"multi_carousel_element",
"title":"NBA players",
"multi_carousel_snippets":[
{
"type":"multi_carousel_snippet",
"title":"LeBron James",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Stephen Curry",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"James Harden",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Giannis Antetokou...",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Anthony Davis",
"subtitle": null,
"image_url": null,
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Kevin Durant",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Kyrie Irving",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Michael Jordan",
"subtitle": null,
"image_url": null
}
]
},
{
"type":"multi_carousel_element",
"title":"Athletes from Spanish speaking countries",
"multi_carousel_snippets":[
{
"type":"multi_carousel_snippet",
"title":"Pau Gasol",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Lionel Messi",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Manu Ginóbili",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Cristiano Ronaldo",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Ricky Rubio",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"José Calderón",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Rudy Fernández",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Marc Gasol",
"subtitle": null,
"image_url": null
}
]
},
{
"type":"multi_carousel_element",
"title":"NBA MVP winners",
"multi_carousel_snippets":[
{
"type":"multi_carousel_snippet",
"title":"Allen Iverson",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Steve Nash",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Charles Barkley",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Hakeem Olajuwon",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Julius Erving",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Russell Westbrook",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Dirk Nowitzki",
"subtitle": null,
"image_url": null
},
{
"type":"multi_carousel_snippet",
"title":"Shaquille O'Neal",
"subtitle": null,
"image_url": null
}
]
}
]
}