Visual Guide to
SERP Features

In DataForSEO APIs

DataForSEO SERP API

SERP features are structured elements that constitute the search engine results page. This includes organic, paid, featured, and other types of results displayed in SERP.

The Advanced function of DataForSEO SERP API will provide you with structured data on every single element of the results page while also translating each element into a set of standardized notional parts. All results are specific to the indicated keyword, search engine, location, language, and device.

This guide is aimed at providing you with specific visual examples of SERP elements (both mobile and desktop) supported by DataForSEO. To help you identify certain elements, we included a brief description, screenshots, and code snippets into each entry.

Register an account with DataForSEO to access DataForSEO APIs. You can also check our documentation to find out more about the structure of requests and responses.

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SERP Features

Organic

On the most basic level, SERP elements can be divided into two groups: organic and paid. Although the former includes knowledge graphs, answer boxes, etc., at DataForSEO we apply the term “organic results” to typical search engine results that cannot be categorized as “Advanced SERP elements.”

You will get organic SERP elements in both “Advanced” and “Regular” functions of SERP API.

Title | title

Breadcrumbs | breadcrumb

Image | is_image

Description | description

Pre-snippet | pre-snippet

Extended snippet | extended_snippet

Rating | rating (rating_type, value, votes_count, rating_type)

Highlighted | highlighted

Sitelinks | links (type, title, description, url)

Element in SERP API

{
    "type":"organic",
    "rank_group": 1,
    "rank_absolute": 2,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[8]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[3]/div[1]/div[1]",
    "domain":"natashaskitchen.com",
    "title":"How to Cook Buckwheat Kasha - Natasha's Kitchen",
    "url":"https://natashaskitchen.com/how-to-cook-buckwheat-kasha/",
    "breadcrumb":"https://natashaskitchen.com › how-to-cook-buckwheat-kasha",
    "is_image":true,
    "is_video":false,
    "is_featured_snippet":false,
    "description":"Feb 15, 2015 - Instructions. Rinse and drain buckwheat well. In a medium sauce pan, combine buckwheat with 1 3/4 cups water, 1 Tbsp butter and 1/2 tsp salt. Bring to a simmer then cover with a tight fitting lid and simmer on low for 18-20 min. Just like with rice, you should hear hissing while cooking and it will get quiet when done.",
    "pre_snippet":"02/15/2015 00:00:00",
    "extended_snippet":" Rating: 4.8 - ‎27 votes - ‎23 min",
    "amp_version":false,
    "rating":{
	"rating_type":"Max5",
	"value": 4.8,
	"votes_count": 27,
	"rating_max": 5
    },
	"highlighted":[
        "buckwheat",
        "cooking"
    ],
    "links":[
        {
            "type":"link_element",
            "title":"Buckwheat with Mushrooms",
            "description": null,
            "url":"https://natashaskitchen.com/buckwheat-with-mushrooms-3-giveaways/"
        },
        {
            "type":"link_element",
            "title":"Buckwheat and Pork (one-pot ...",
            "description": null,
            "url":"https://natashaskitchen.com/buckwheat-and-pork-one-pot-meal/"
        }
    ]
}

Answer Box

The Answer Box element is intended to provide a direct answer to a user query. You may come across different types of Answer Boxes, including Currency Conversion, Vocabulary, etc.

Text | text

Link | link_element

Element in SERP API
 
{
    "type":"answer_box",
    "rank_group": 1,
    "rank_absolute": 1,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]",
    "text":[
        "Translations, word origin, and more definitions",
        "Show less",
        "Dictionary",
        "",
        "obsolescent",
        "ˌɒbsəˈlɛs(ə)nt",
        "Learn to pronounce",
        "adjective adjective: obsolescent becoming obsolete. \"obsolescent equipment\" h on the wane disappearing past its prime ageing moribund on its last legs out of date outdated old-fashioned outmoded Similar: on the way out past it dying out becoming obsolete going out of use going out of fashion on the decline declining waning",
        "Origin mid 18th century: from Latin ‘falling into disuse’, from the verb obsolescent- obsolescere",
        "Translate obsolescent to",
        "Use over time for: obsolescent",
        "From Oxford",
        "Feedback"
    ],
    "links":[
        {
            "type":"link_element",
            "title":" Learn to pronounce ",
            "description": null,
            "url": "https://www.google.nl/search?num=100&hl=en&gl=NL&q=how+to+pronounce+obsolescent&stick=H4sIAAAAAAAAAOMIfcRoyy3w8sc9YSmTSWtOXmPU4-INKMrPK81LzkwsyczPExLnYglJLcoV4pfi5eLOTyrOz0ktTk7NK7FiUWJKzeNZxCqTkV-uUJKvUADUlg_Ul6qApAoAKQlL52EAAAA&pron_lang=en&pron_country=gb&sa=X&ved=2ahUKEwjA1IKJ1qrmAhUIx4UKHaiYClkQ3eEDMAB6BAgBEAg"
        },
        {
            "type":"link_element",
            "title": null,
            "description": null,
            "url": "http://books.google.com/ngrams/graph?year_start=1800&year_end=2008&corpus=15&smoothing=7&case_insensitive=on&content=obsolescent"
        },
        {
            "type":"link_element",
            "title":"From Oxford",
            "description": null,
            "url": "http://english.oxforddictionaries.com/obsolescent"
        },
        {
            "type":"link_element",
            "title":"Feedback",
            "description": null,
            "url":"https://www.google.nl/#"
        }
    ]
}
    

Local Pack

The main aim of the Local Pack is to provide users with the necessary information about local establishments relevant to their queries. This feature appears inside the SERP in the “3-pack” form and can give info about the listed establishment’s name, phone number, address, work hours, rating, and location on the map.

 

You can get the full list of reviews for a local establishment with Google Reviews API.
You can also use Business Data API to get full Google My Business profile data of an establishment based on its business name or cid.

Type | local_pack

Title | title

Description | description

Rating | rating_type, value, votes_count, rating_max

Element in SERP API
 
[
    {
        "type":"local_pack",
        "rank_group": 1,
        "rank_absolute":4,
        "title":"Pizza Hut Restaurants",
        "description": "19 Leicester Square · Near Leicester Square \n\nDine-in · Takeaway · No-contact delivery \n",
        "domain": null,
        "phone": null,
        "url": null,
        "is_paid": false,
            "rating":{
            "rating_type":"Max5",
            "value": 3.8,
            "votes_count": 1795,
            "rating_max": 5
        },
        "cid":"18209520383962715684",
        "rectangle": null
    },
    {
        "type":"local_pack",
        "rank_group": 2,
        "rank_absolute": 5,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[1]/div[4]/div[2]",
        "title":"Pepe Italian Street Food",
        "description": "27 Old Compton St · Near Chinatown, London \n\nSeasonal Italian street food restaurant \n",
        "domain": null,
        "phone": null,
        "url": null,
        "is_paid": false,
        "rating":{
            "rating_type":"Max5",
            "value": 4.1,
            "votes_count": 246,
            "rating_max": 5
        },
        "cid":"17581327428399210771",
        "rectangle": null
    },
    {
        "type":"local_pack",
        "rank_group": 3,
        "rank_absolute": 6,
        "position":"left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[1]/div[4]/div[3]",
        "title":"The Pizzeria",
        "description": "97 Great Russell St · In the British Museum \n\nDine-in · Takeaway \n",
        "domain": null,
        "phone": null,
        "url": null,
        "is_paid": false,
        "rating":{
        "rating_type":"Max5",
            "value": 3.9,
            "votes_count": 252,
            "rating_max": 5
        },
        "cid":"353535354518022072",
        "rectangle": null
    }
]

Hotels Pack

The Hotels Pack feature on Google SERP is displayed for searches related to lodging, accomodation or places to stay in a specific location. Similarly to Local Pack, this Google SERP feature shows a map of the relevant area. However, it also provides prices pinned to the locations of the discovered accommodations. Also, unlike Local Pack results, which display three local establishments directly in SERP, Hotels Pack shows four hotels or lodgings with their name, price, review rating, and additional service options.

 

In DataForSEO SERP API responses, accommodations from the hotels pack are returned as structured items – “hotels_pack_element”:

Type | hotels_pack_element

Price | £28

Title | Ibis Styles London Kensington

Description | Free Wi-Fi Free breakfast

Rating | rating_type, value, votes_count, rating_max

Element in SERP API

{
    "type":"hotels_pack",
    "rank_group": 1,
    "rank_absolute": 6,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]",
    "title":"Places to Stay | London",
    "date_from":"2021-03-29",
    "date_to":"2021-03-30",
    "items":[
        {
            "type":"hotels_pack_element",
            "price":"£28",
            "title":"Ibis Styles London Kensington",
            "description":"Free Wi-Fi Free breakfast \n",
            "domain":"www.google.co.uk",
            "url": "https://www.google.co.uk/travel/hotels/London/entity/CgoI-_DV8uWFs5VvEAE?g2lb=2502548,2503781,4258168,4270442,4306835,4317915,4328159,4371334,4401769,4419364,4463666,4482194,4482438,4486153,4491350,4499600,4511371,4270859,4284970,4291517&hl=en-GB&gl=uk&ap=aAE&grf=Es4JCiwIDhIoEiZyJCoiCgcI5Q8QAxgdEgcI5Q8QAxgeIAAwHkDKAkoHCOUPEAMYBBILCCkoAToF0gICCAESCggHKAE6BDoCIAESCggCKAE6BBICCAESDAgKEAIoAToEWgIIBhIMCAoQAigBOgRaAggJEgwIChACKAE6BFoCCAgSDAgKEAIoAToEWgIIAhIMCAoQAigBOgRaAggBEgwIChACKAE6BFoCCAMSDAgKEAIoAToEWgIIBxIKCAQoAToEIgIQARILCCgoAToFygICCAESCwgTKAI6BZoBAggBEgQIHygDGjoIChIGCgRaAggGEgYKBFoCCAkSBgoEWgIICBIGCgRaAggCEgYKBFoCCAESBgoEWgIIAxIGCgRaAggHGgIIAhoCCAQaCwgTEgcKBZoBAggBGgIIDho_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&q=place+to+stay+in+london&rp=EPvw1fLlhbOVbxC5nbOhwZmPn5EBEMujkK2t2tuIoQEQqsyXsbLfss8SOAFAAEgCogEGTG9uZG9uwAEDyAEA&ictx=1",
            "is_paid":false,
            "rating":{
                "rating_type":"Max5",
                "value": 3.7,
                "votes_count": 897,
                "rating_max": 5
            }
        },
        {
            "type":"hotels_pack_element",
            "price":"£44",
            "title":"Grand Royale London Hyde Park",
            "description":"Free Wi-Fi \n",
            "domain":"www.google.co.uk",
            "url": "https://www.google.co.uk/travel/hotels/London/entity/CgsIuZ2zocGZj5-RARAB?g2lb=2502548,2503781,4258168,4270442,4306835,4317915,4328159,4371334,4401769,4419364,4463666,4482194,4482438,4486153,4491350,4499600,4511371,4270859,4284970,4291517&hl=en-GB&gl=uk&ap=aAE&grf=Es4JCiwIDhIoEiZyJCoiCgcI5Q8QAxgdEgcI5Q8QAxgeIAAwHkDKAkoHCOUPEAMYBBILCCkoAToF0gICCAESCggHKAE6BDoCIAESCggCKAE6BBICCAESDAgKEAIoAToEWgIIBhIMCAoQAigBOgRaAggJEgwIChACKAE6BFoCCAgSDAgKEAIoAToEWgIIAhIMCAoQAigBOgRaAggBEgwIChACKAE6BFoCCAMSDAgKEAIoAToEWgIIBxIKCAQoAToEIgIQARILCCgoAToFygICCAESCwgTKAI6BZoBAggBEgQIHygDGjoIChIGCgRaAggGEgYKBFoCCAkSBgoEWgIICBIGCgRaAggCEgYKBFoCCAESBgoEWgIIAxIGCgRaAggHGgIIAhoCCAQaCwgTEgcKBZoBAggBGgIIDho_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&q=place+to+stay+in+london&rp=EPvw1fLlhbOVbxC5nbOhwZmPn5EBEMujkK2t2tuIoQEQqsyXsbLfss8SOAFAAEgCogEGTG9uZG9uwAEDyAEA&ictx=1",
            "is_paid":"false",
                "rating":{
                "rating_type":"Max5",
                "value": 3.9,
                "votes_count": 1304,
                "rating_max": 5
            }
        },
        {
            "type":"hotels_pack_element",
            "price":"£19",
            "title":"SoHostel",
            "description":"Free Wi-Fi \n",
            "domain":"www.google.co.uk",
            "url": "https://www.google.co.uk/travel/hotels/London/entity/CgsIy6OQra3a24ihARAB?g2lb=2502548,2503781,4258168,4270442,4306835,4317915,4328159,4371334,4401769,4419364,4463666,4482194,4482438,4486153,4491350,4499600,4511371,4270859,4284970,4291517&hl=en-GB&gl=uk&ap=aAE&grf=Es4JCiwIDhIoEiZyJCoiCgcI5Q8QAxgdEgcI5Q8QAxgeIAAwHkDKAkoHCOUPEAMYBBILCCkoAToF0gICCAESCggHKAE6BDoCIAESCggCKAE6BBICCAESDAgKEAIoAToEWgIIBhIMCAoQAigBOgRaAggJEgwIChACKAE6BFoCCAgSDAgKEAIoAToEWgIIAhIMCAoQAigBOgRaAggBEgwIChACKAE6BFoCCAMSDAgKEAIoAToEWgIIBxIKCAQoAToEIgIQARILCCgoAToFygICCAESCwgTKAI6BZoBAggBEgQIHygDGjoIChIGCgRaAggGEgYKBFoCCAkSBgoEWgIICBIGCgRaAggCEgYKBFoCCAESBgoEWgIIAxIGCgRaAggHGgIIAhoCCAQaCwgTEgcKBZoBAggBGgIIDho_CAcSDQoLOgkKAghLGgNHQlASDQoLOgkKAghkGgNHQlASDQoLOgkKAgh9GgNHQlASDgoMOgoKAwivARoDR0JQGtAGCB8SCQoFggICCCEgMBILCgeCAgQIDxghIAISCwoHggIECAgYISABEgsKB4ICBAgVGCEgDBILCgeCAgQIDRghIAUSCwoHggIECGcYISAHEgsKB4ICBAheGCEgARILCgeCAgQIWxghIAUSCwoHggIECC8YISALEgsKB4ICBAhaGCEgARILCgeCAgQIVBghIAESCQoFggICCBIgFBIMCgiCAgUImwEYEiAPEgsKB4ICBAhoGBIgAxIJCgWCAgIIFCAGEgsKB4ICBAgbGBQgBRILCgeCAgQIUhgUIAESCgoGggIDCKECIAISCQoFggICCBwgIRILCgeCAgQIBxgcIAESCwoHggIECFEYHCANEgsKB4ICBAhzGBwgBRILCgeCAgQINhgcIA0SCwoHggIECCkYHCABEgkKBYICAgglIAMSCwoHggIECHkYJSABEgsKB4ICBAh6GCUgARIJCgWCAgIIESAwEgsKB4ICBAgqGBEgBxILCgeCAgQIQBgRIAwSCwoHggIECDgYESAUEgsKB4ICBAhXGBEgBBILCgeCAgQIAhgRIAISCwoHggIECH8YESABEgsKB4ICBAgrGBEgAhIJCgWCAgIILiAhEgsKB4ICBAg8GC4gARILCgeCAgQIOxguIAUSDAoIggIFCIICGC4gARILCgeCAgQIVhguIAESDAoIggIFCIACGC4gARILCgeCAgQIGhguIAESDAoIggIFCIECGC4gARILCgeCAgQIPRguIAgSDAoIggIFCIEBGC4gAhIMCgiCAgUIgwEYLiABEgsKB4ICBAhLGC4gAxILCgeCAgQIDBguIAESDAoIggIFCIkBGC4gARIKCgaCAgMIrgEgBRINCgmCAgYIsAEYrgEgARINCgmCAgYIsgEYrgEgBBIKCgaCAgMIpwEgARIKCgaCAgMIqQEgAxINCgmCAgYIqgEYqQEgAhINCgmCAgYIrAEYqQEgARIKCgaCAgMI4QIgHxIMCgiCAgUIYxjhAiAfEgkKBYICAghGIEMSCQoFggICCFAgChILCgeCAgQITxhQIAkSCgoGggIDCMsBIAESCQoFggICCDkgQhIJCgWCAgIINSADEgsKB4ICBAgTGDUgARILCgeCAgQIMhg1IAIiAiAB&q=place+to+stay+in+london&rp=EPvw1fLlhbOVbxC5nbOhwZmPn5EBEMujkK2t2tuIoQEQqsyXsbLfss8SOAFAAEgCogEGTG9uZG9uwAEDyAEA&ictx=1",
            "is_paid":"false",
            "rating":{
                "rating_type":"Max5",
                "value": 4.1,
                "votes_count": 1206,
                "rating_max": 5
            }
        },
        {
            "type":"hotels_pack_element",
            "price":"£22",
            "title":"Smart Hyde Park View",
            "description":"Free Wi-Fi Free breakfast \n",
            "domain":"www.google.co.uk",
            "url": "https://www.google.co.uk/travel/hotels/London/entity/CgoIqsyXsbLfss8SEAE?g2lb=2502548,2503781,4258168,4270442,4306835,4317915,4328159,4371334,4401769,4419364,4463666,4482194,4482438,4486153,4491350,4499600,4511371,4270859,4284970,4291517&hl=en-GB&gl=uk&ap=aAE&grf=Es4JCiwIDhIoEiZyJCoiCgcI5Q8QAxgdEgcI5Q8QAxgeIAAwHkDKAkoHCOUPEAMYBBILCCkoAToF0gICCAESCggHKAE6BDoCIAESCggCKAE6BBICCAESDAgKEAIoAToEWgIIBhIMCAoQAigBOgRaAggJEgwIChACKAE6BFoCCAgSDAgKEAIoAToEWgIIAhIMCAoQAigBOgRaAggBEgwIChACKAE6BFoCCAMSDAgKEAIoAToEWgIIBxIKCAQoAToEIgIQARILCCgoAToFygICCAESCwgTKAI6BZoBAggBEgQIHygDGjoIChIGCgRaAggGEgYKBFoCCAkSBgoEWgIICBIGCgRaAggCEgYKBFoCCAESBgoEWgIIAxIGCgRaAggHGgIIAhoCCAQaCwgTEgcKBZoBAggBGgIIDho_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&q=place+to+stay+in+london&rp=EPvw1fLlhbOVbxC5nbOhwZmPn5EBEMujkK2t2tuIoQEQqsyXsbLfss8SOAFAAEgCogEGTG9uZG9uwAEDyAEA&ictx=1",
            "is_paid":"false",
            "rating":{
                "rating_type":"Max5",
                "value": 3.3,
                "votes_count": 1038,
                "rating_max": 5
            }
        }
    ],
    "rectangle": null
}

Knowledge Graph

Knowledge Graph feature displays extra information about the topic of the search query. This SERP feature can also include numerous pictures, searches, links, etc., that are likely relevant to the user’s query. Knowledge Graph always appears on the right side of desktop SERPs.

 

On mobile SERPs, Knowledge Graph constituents may appear in the form of independent elements amidst other search results.

 

Both for mobile and desktop searches the “knowledge_graph” element will come with the following parameters:

Title | title

Subtitle | sub_title

Description | description

Element in SERP API

{
    "type": "knowledge_graph",
    "rank_group": 1,
    "rank_absolute": 1,
    "position": "right",
    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]",
    "title": "Irises",
    "sub_title": "Painting by Vincent van Gogh",
    "description": "Description Irises is one of several paintings of irises by the Dutch artist Vincent van Gogh, and one of a series of paintings he made at the Saint Paul-de-Mausole asylum in Saint-Rémy-de-Provence, France, in the last year before his death in 1890. Wikipedia",
    "card_id": null,
    "url": null,
    "image_url": null,
    "cid": null,
    "items": [
        {
            "type": "knowledge_graph_images_item",
            "rank_group": 0,
            "rank_absolute": 0,
            "position": "left",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]",
            "link": {
                "type": "link_element",
                "title": "More images",
                "url": "https://www.google.co.uk/search?num=100&source=univ&tbm=isch&q=irises+painting&gl=GB&hl=en&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQiR56BAgpEAI",
                "domain": null,
                "snippet": null,
                "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/a[1]"
            },
            "items": [
                {
                    "type": "knowledge_graph_images_element",
                    "url": "https://en.wikipedia.org/wiki/Irises_(painting)",
                    "domain": "en.wikipedia.org",
                    "alt": "Image result for irises painting",
                    "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:0",
                    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]"
                },
                {
                    "type": "knowledge_graph_images_element",
                    "url": "https://www.vincentvangogh.org/irises.jsp",
                    "domain": "www.vincentvangogh.org",
                    "alt": "Image result for irises painting",
                    "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:1",
                    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[2]"
                },
                {
                    "type": "knowledge_graph_images_element",
                    "url": "https://www.vangoghmuseum.nl/en/collection/s0050V1962",
                    "domain": "www.vangoghmuseum.nl",
                    "alt": "Image result for irises painting",
                    "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:2",
                    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[3]"
                },
                {
                    "type": "knowledge_graph_images_element",
                    "url": "https://www.metmuseum.org/art/collection/search/436528",
                    "domain": "www.metmuseum.org",
                    "alt": "Image result for irises painting",
                    "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:3",
                    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[4]"
                }
            ],
            "rectangle": null
        },
        {
            "type": "knowledge_graph_description_item",
            "rank_group": 0,
            "rank_absolute": 0,
            "position": "left",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
            "text": "Description Irises is one of several paintings of irises by the Dutch artist Vincent van Gogh, and one of a series of paintings he made at the Saint Paul-de-Mausole asylum in Saint-Rémy-de-Provence, France, in the last year before his death in 1890. Wikipedia",
            "links": [
                {
                    "type": "link_element",
                    "title": "Wikipedia",
                    "url": "https://en.wikipedia.org/wiki/Irises_(painting)",
                    "domain": null,
                    "snippet": null,
                    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/span[2]/a[1]"
                }
            ],
            "rectangle": null
        },
        {
            "type": "knowledge_graph_row_item",
            "rank_group": 0,
            "rank_absolute": 0,
            "position": "left",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]",
            "title": "Artist",
            "data_attrid": "kc:/visual_art/artwork:artist",
            "text": "Vincent van Gogh",
            "links": [
                {
                    "type": "link_element",
                    "title": "Vincent van Gogh",
                    "url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Vincent+van+Gogh&stick=H4sIAAAAAAAAAOPgE-LUz9U3MDYvMS9W4gAxzeNzjbRks5Ot9Msyi0sTc-ITi0r0gbg8vyjbCkhnFpcsYhUIy8xLTs0rUShLzFNwz0_P2MHKCAAOKro5TAAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQmxMoATCCAXoECDIQAw",
                    "domain": null,
                    "snippet": null,
                    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/span[2]/a[1]"
                }
            ],
            "rectangle": null
        },
        {
            "type": "knowledge_graph_row_item",
            "rank_group": 0,
            "rank_absolute": 0,
            "position": "left",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]",
            "title": "Location",
            "data_attrid": "kc:/visual_art/artwork:location",
            "text": "J. Paul Getty Museum",
            "links": [
                {
                    "type": "link_element",
                    "title": "J. Paul Getty Museum",
                    "url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Getty+Museum&stick=H4sIAAAAAAAAAOPgE-LUz9U3MDYvMS9W4gIxTS3Li9NztOSzk630yzKLSxNz4hOLSvSBuDy_KNsqJz85sSQzP28RK497aklJpYJvaXFqae4OVkYA69LEqEwAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQmxMoATCDAXoECCwQAw",
                    "domain": null,
                    "snippet": null,
                    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]/div[1]/span[2]/a[1]"
                }
            ],
            "rectangle": null
        },
        {
            "type": "knowledge_graph_row_item",
            "rank_group": 0,
            "rank_absolute": 0,
            "position": "left",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[4]",
            "title": "Medium",
            "data_attrid": "ss:/webfacts:medium",
            "text": "Oil on canvas",
            "links": null,
            "rectangle": null
        },
        {
            "type": "knowledge_graph_row_item",
            "rank_group": 0,
            "rank_absolute": 0,
            "position": "left",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[5]",
            "title": "Created",
            "data_attrid": "kc:/visual_art/artwork:created",
            "text": "1 January 1889–1889",
            "links": null,
            "rectangle": null
        },
        {
            "type": "knowledge_graph_carousel_item",
            "rank_group": 0,
            "rank_absolute": 0,
            "position": "left",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]",
            "title": "People also search for",
            "data_attrid": "kc:/visual_art/artwork:sideways",
            "link": {
                "type": "link_element",
                "title": "View 15+ more",
                "url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Irises&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WQjC15LOTrfTLMotLE3PiE4tK9IG4PL8o26o4MyW1PLGyeBErm2dRZnFq8Q5WRgCxAmpSRQAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQzTooATCGAXoECCgQAg",
                "domain": null,
                "snippet": null,
                "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/a[1]"
            },
            "items": [
                {
                    "type": "knowledge_graph_carousel_element",
                    "title": "Café Terrace at Night",
                    "subtitle": "Vincent van Gogh",
                    "url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Caf%C3%A9+Terrace+at+Night&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNyg2NLbT4HYtKyvOLsoMzU1LLEyuLF7GKOSemHV6pEJJaVJSYnKqQWKLgl5meUbKDlREAzyT610UAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAU",
                    "domain": "www.google.co.uk",
                    "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:5",
                    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]"
                },
                {
                    "type": "knowledge_graph_carousel_element",
                    "title": "The Starry Night",
                    "subtitle": "Vincent van Gogh",
                    "url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=The+Starry+Night&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNzC3jC7X4HYtKyvOLsoMzU1LLEyuLF7EKhGSkKgSXJBYVVSr4ZaZnlOxgZQQAinEsTj8AAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAc",
                    "domain": "www.google.co.uk",
                    "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:6",
                    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[2]"
                },
                {
                    "type": "knowledge_graph_carousel_element",
                    "title": "The Potato Eaters",
                    "subtitle": "Vincent van Gogh",
                    "url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=The+Potato+Eaters&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNTCxMKrX4HYtKyvOLsoMzU1LLEyuLF7EKhmSkKgTklySW5Cu4JpakFhXvYGUEAABq-LVAAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAk",
                    "domain": "www.google.co.uk",
                    "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:7",
                    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[3]"
                },
                {
                    "type": "knowledge_graph_carousel_element",
                    "title": "Van Gogh self‑portrait",
                    "subtitle": "Vincent van Gogh",
                    "url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Van+Gogh+self-portrait&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9W4tZP1zc0MkxJNs_J0-J3LCopzy_KDs5MSS1PrCxexCoWlpin4J6fnqFQnJqTpluQX1RSlJhZsoOVEQB12LPDRwAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAs",
                    "domain": "www.google.co.uk",
                    "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:8",
                    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[4]"
                },
                {
                    "type": "knowledge_graph_carousel_element",
                    "title": "Wheatfield with Crows",
                    "subtitle": "Vincent van Gogh",
                    "url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Wheatfield+with+Crows&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNkw0KirX4HYtKyvOLsoMzU1LLEyuLF7GKhmekJpakZabmpCiUZ5ZkKDgX5ZcX72BlBACC3umpRAAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEA0",
                    "domain": "www.google.co.uk",
                    "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:9",
                    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[5]"
                }
            ],
            "rectangle": null
        }
    ],
    "rectangle": null
}

Knowledge Graph Items

In DataForSEO SERP API responses for desktop searches, the Knowledge Graph feature will be provided in the form of structured elements. They will be listed in the “items” array of the “knowledge_graph” SERP element.

 

By comparison, if you check the results for a mobile device, “items” of Knowledge Graph will be provided as stand-alone SERP elements. Accordingly, they will be listed in the “result.item_types” while the “items” array of “knowledge_graph” will be null.

 

Check out the carousel to review the full list of Knowledge Graph Item Types supported for both desktop and mobile devices.

Items | knowledge_graph_images_item, knowledge_graph_description_item, knowledge_graph_row_item, knowledge_graph_carousel_item, knowledge_graph_shopping_item, knowledge_graph_part_item, knowledge_graph_expanded_item, knowledge_graph_list_item

Knowledge Graph Item Types

Type | knowledge_graph_images_item

Element in SERP API

{
    "type": "knowledge_graph_images_item",
    "rank_group": 0,
    "rank_absolute": 0,
    "position": "left",
    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]",
    "link": {
        "type": "link_element",
        "title": "More images",
        "url": "https://www.google.co.uk/search?num=100&source=univ&tbm=isch&q=irises+painting&gl=GB&hl=en&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQiR56BAgpEAI",
        "domain": null,
        "snippet": null,
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/a[1]"
    },
        "items": [
            {
                "type": "knowledge_graph_images_element",
                "url": "https://en.wikipedia.org/wiki/Irises_(painting)",
                "domain": "en.wikipedia.org",
                "alt": "Image result for irises painting",
                "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:0",
                "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]"
            },
            {
                "type": "knowledge_graph_images_element",
                "url": "https://www.vincentvangogh.org/irises.jsp",
                "domain": "www.vincentvangogh.org",
                "alt": "Image result for irises painting",
                "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:1",
                "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[2]"
            },
            {
                "type": "knowledge_graph_images_element",
                "url": "https://www.vangoghmuseum.nl/en/collection/s0050V1962",
                "domain": "www.vangoghmuseum.nl",
                "alt": "Image result for irises painting",
                "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:2",
                "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[3]"
            },
            {
                "type": "knowledge_graph_images_element",
                "url": "https://www.metmuseum.org/art/collection/search/436528",
                "domain": "www.metmuseum.org",
                "alt": "Image result for irises painting",
                "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:3",
                "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[4]"
            }
        ],
    "rectangle": null
}


Type | knowledge_graph_description_item

Element in SERP API

{
    "type": "knowledge_graph_description_item",
    "rank_group": 0,
    "rank_absolute": 0,
    "position": "left",
    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
    "text": "Description Irises is one of several paintings of irises by the Dutch artist Vincent van Gogh, and one of a series of paintings he made at the Saint Paul-de-Mausole asylum in Saint-Rémy-de-Provence, France, in the last year before his death in 1890. Wikipedia",
    "links": [
        {
            "type": "link_element",
            "title": "Wikipedia",
            "url": "https://en.wikipedia.org/wiki/Irises_(painting)",
            "domain": null,
            "snippet": null,
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/span[2]/a[1]"
        }
    ],
    "rectangle": null
}

Type | knowledge_graph_row_item

Element in SERP API

{
    "type": "knowledge_graph_row_item",
    "rank_group": 0,
    "rank_absolute": 0,
    "position": "left",
    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]",
    "title": "Artist",
    "data_attrid": "kc:/visual_art/artwork:artist",
    "text": "Vincent van Gogh",
    "links": [
        {
            "type": "link_element",
            "title": "Vincent van Gogh",
            "url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Vincent+van+Gogh&stick=H4sIAAAAAAAAAOPgE-LUz9U3MDYvMS9W4gAxzeNzjbRks5Ot9Msyi0sTc-ITi0r0gbg8vyjbCkhnFpcsYhUIy8xLTs0rUShLzFNwz0_P2MHKCAAOKro5TAAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQmxMoATCCAXoECDIQAw",
            "domain": null,
            "snippet": null,
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/span[2]/a[1]"
        }
    ],
    "rectangle": null
}


Type | knowledge_graph_carousel_item

Element in SERP API

{
    "type": "knowledge_graph_carousel_item",
    "rank_group": 0,
    "rank_absolute": 0,
    "position": "left",
    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]",
    "title": "People also search for",
    "data_attrid": "kc:/visual_art/artwork:sideways",
    "link": {
        "type": "link_element",
        "title": "View 15+ more",
        "url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Irises&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WQjC15LOTrfTLMotLE3PiE4tK9IG4PL8o26o4MyW1PLGyeBErm2dRZnFq8Q5WRgCxAmpSRQAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQzTooATCGAXoECCgQAg",
        "domain": null,
        "snippet": null,
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/a[1]"
    },
    "items": [
        {
            "type": "knowledge_graph_carousel_element",
            "title": "Café Terrace at Night",
            "subtitle": "Vincent van Gogh",
            "url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Caf%C3%A9+Terrace+at+Night&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNyg2NLbT4HYtKyvOLsoMzU1LLEyuLF7GKOSemHV6pEJJaVJSYnKqQWKLgl5meUbKDlREAzyT610UAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAU",
            "domain": "www.google.co.uk",
            "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:5",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]"
        },
        {
            "type": "knowledge_graph_carousel_element",
            "title": "The Starry Night",
            "subtitle": "Vincent van Gogh",
            "url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=The+Starry+Night&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNzC3jC7X4HYtKyvOLsoMzU1LLEyuLF7EKhGSkKgSXJBYVVSr4ZaZnlOxgZQQAinEsTj8AAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAc",
            "domain": "www.google.co.uk",
            "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:6",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[2]"
        },
        {
            "type": "knowledge_graph_carousel_element",
            "title": "The Potato Eaters",
            "subtitle": "Vincent van Gogh",
            "url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=The+Potato+Eaters&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNTCxMKrX4HYtKyvOLsoMzU1LLEyuLF7EKhmSkKgTklySW5Cu4JpakFhXvYGUEAABq-LVAAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAk",
            "domain": "www.google.co.uk",
            "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:7",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[3]"
        },
        {
            "type": "knowledge_graph_carousel_element",
            "title": "Van Gogh self‑portrait",
            "subtitle": "Vincent van Gogh",
            "url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Van+Gogh+self-portrait&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9W4tZP1zc0MkxJNs_J0-J3LCopzy_KDs5MSS1PrCxexCoWlpin4J6fnqFQnJqTpluQX1RSlJhZsoOVEQB12LPDRwAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAs",
            "domain": "www.google.co.uk",
            "image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:8",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[4]"
        }
    ],
    "rectangle": null
}

Type | knowledge_graph_shopping_item

Element in SERP API

{
    "type": "knowledge_graph_shopping_item",
    "rank_group": 0,
    "rank_absolute": 0,
    "position": "left",
    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[3]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]",
    "title": null,
    "data_attrid": "kc:/shopping/gpc:organic-offers",
    "items": [
        {
            "type": "knowledge_graph_shopping_element",
            "title": "Apple",
            "url": "https://www.apple.com/us/shop/go/product/MGHH3?purchaseOption=cp&cid=aos-us-seo-pla",
            "domain": "www.apple.com",
            "price": {
                "current": 979,
                "regular": null,
                "max_value": null,
                "currency": "USD",
                "is_price_range": false,
                "displayed_price": "$979.00"
            },
            "source": "Apple",
            "snippet": "256 GB storage · Unlocked · Black",
            "marketplace": null,
            "marketplace_url": null
        },
        {
            "type": "knowledge_graph_shopping_element",
            "title": "T-Mobile",
            "url": "https://www.t-mobile.com/cell-phone/apple-iphone-12?sku=194252028131",
            "domain": "www.t-mobile.com",
            "price": {
                "current": 829.99,
                "regular": null,
                "max_value": null,
                "currency": "USD",
                "is_price_range": false,
                "displayed_price": "$829.99"
            },
            "source": "T-Mobile",
            "snippet": "64 GB storage · T-Mobile · Green",
            "marketplace": null,
            "marketplace_url": null
        },
        {
            "type": "knowledge_graph_shopping_element",
            "title": "Sprint",
            "url": "https://www.sprint.com/en/shop/cell-phones/apple-iphone-12.html?ensembleId=194252028360&duration=0&contractType=retail&isDeepLinked=true&contractName=0-yr",
            "domain": "www.sprint.com",
            "price": {
                "current": 979.99,
                "regular": null,
                "max_value": null,
                "currency": "USD",
                "is_price_range": false,
                "displayed_price": "$979.99"
            },
            "source": "Sprint",
            "snippet": "256 GB storage · Sprint · PRODUCT(RED) Special Edition",
            "marketplace": null,
            "marketplace_url": null
        }
    ],
    "rectangle": null
}


Type | knowledge_graph_part_item

Element in SERP API

{
    "type": "knowledge_graph_part_item",
    "rank_group": 0,
    "rank_absolute": 0,
    "position": "left",
    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[3]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[2]",
    "title": null,
    "data_attrid": "kc:/shopping/gpc:critic-ratings",
    "text": "4/5 TechRadar 9/10 The Verge 4/5 PCMag",
    "links": [
        {
            "type": "link_element",
            "title": "4/5TechRadar",
            "url": "https://www.techradar.com/uk/reviews/iphone-12",
            "domain": null,
            "snippet": null,
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[3]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/a[1]"
        },
        {
            "type": "link_element",
            "title": "9/10The Verge",
            "url": "https://www.theverge.com/21522988/iphone-12-review",
            "domain": null,
            "snippet": null,
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[3]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/a[2]"
        },
        {
            "type": "link_element",
            "title": "4/5PCMag",
            "url": "https://www.pcmag.com/reviews/apple-iphone-12",
            "domain": null,
            "snippet": null,
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[3]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/a[3]"
        }
    ],
    "rectangle": null
}

Type | knowledge_graph_expanded_item

Element in SERP API

{
    "type": "knowledge_graph_expanded_item",
    "rank_group": 1,
    "rank_absolute": 8,
    "position": "left",
    "xpath": "/html[1]/body[1]/div[3]/div[1]/div[1]/div[5]/div[3]/div[1]/div[1]/div[2]/sticky-header[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[6]/div[1]/div[1]",
    "title": "Invention",
    "data_attrid": "okra/answer_panel/Invention",
    "expanded_element": [
        {
            "type": "knowledge_graph_expanded_element",
            "featured_title": null,
            "url": "https://www.ducksters.com/history/renaissance_science.php",
            "domain": "www.ducksters.com",
            "title": "Science and Inventions - Renaissance for Kids - Ducksters",
            "snippet": "The most important invention of the Renaissance, and perhaps in the history of the world, was the printing press. It was invented by German Johannes Gutenberg around 1440. By 1500 there were printing presses throughout Europe.",
            "table": null
        }
    ],
    "rectangle": null
}

Type | knowledge_graph_list_item

Element in SERP API

{
    "type": "knowledge_graph_list_item",
    "rank_group": 0,
    "rank_absolute": 0,
    "position": "left",
    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
    "title": "Available on",
    "data_attrid": "action:listen_artist",
    "link": null,
    "items": [
        {
            "type": "knowledge_graph_list_element",
            "title": "YouTube",
            "subtitle": null,
            "url": "https://www.youtube.com/playlist?playnext=1&list=PLiT2fSOfS4_uTgNyXypO60ZBREdjfyALk&feature=gws_kp_artist",
            "domain": "www.youtube.com",
            "image_url": "https://api.dataforseo.com/cdn/i/07081456-1535-0139-0000-e19bfd68cdbb:9",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/table[1]/tbody[1]/tr[1]"
        },
        {
            "type": "knowledge_graph_list_element",
            "title": "Spotify",
            "subtitle": null,
            "url": "https://open.spotify.com/artist/7y97mc3bZRFXzT2szRM4L4?autoplay=true",
            "domain": "open.spotify.com",
            "image_url": "https://api.dataforseo.com/cdn/i/07081456-1535-0139-0000-e19bfd68cdbb:10",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/table[1]/tbody[1]/tr[2]"
        },
        {
            "type": "knowledge_graph_list_element",
            "title": "Apple Music",
            "subtitle": null,
            "url": "https://music.apple.com/us/artist/fr%C3%A9d%C3%A9ric-chopin/316783",
            "domain": "music.apple.com",
            "image_url": "https://api.dataforseo.com/cdn/i/07081456-1535-0139-0000-e19bfd68cdbb:11",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/table[1]/tbody[1]/tr[3]"
        }
    ],
    "rectangle": null
}

Top Stories

The Top Stories (also referred to as the News Box) feature is triggered by queries that include a news-heavy topic. This feature is usually displayed on the top of SERPs.

 

In DataForSEO SERP API responses, Top Stories consist of structured elements – “top_stories_element.”

Item source | source

Item title | title

Item date | date

Element in SERP API
 
{
    "type":"top_stories",
    "rank_group": 1,
    "rank_absolute": 1,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/g-section-with-header[1]/div[2]",
    "title": null,
    "items":[
        {
            "type":"top_stories_element",
            "source":"The Telegraph",
            "domain":"www.telegraph.co.uk",
            "title":"General election 2019 UK polls: Latest numbers show Tory lead at 10 points",
            "date":"42 mins ago",
            "url": "https://www.telegraph.co.uk/politics/2019/12/10/general-election-polls-2019-opinion-latest-odds-lead-uk/"
        },
        {
            "type":"top_stories_element",
            "source":"The Telegraph",
            "domain":"www.telegraph.co.uk",
            "title": "What time can I vote in the 2019 general election, and when will we know \nthe results?",
            "date":"43 mins ago",
            "url":"https://www.telegraph.co.uk/politics/2019/12/10/2019-general-election-uk-vote-result-exit-polls/"
        },
        {
            "type":"top_stories_element",
            "source":"Financial Times",
            "domain":"www.ft.com",
            "title":"Jon Ashworth says Labour's election chances are 'dire' — live updates",
            "date":"13 mins ago",
            "url": "https://www.ft.com/content/a4ebe2a5-697a-300b-ae83-3321aaad3611"
        }
    ]
}

Twitter

The “Twitter” feature is often displayed in SERP if the subject of the search query is associated with the relevant Twitter account and/or if the Twitter posts can provide additional information on the subject.

 

In DataForSEO SERP API responses, the “Twitter” feature consists of structured elements – “twitter_element.”

Tweet | tweet

Element in SERP API
 
{
    "type":"twitter",
    "rank_group": 1,
    "rank_absolute": 4,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[4]/div[1]/div[1]/g-section-with-header[1]",
    "title": null,
    "url": null,
    "items":[
        {
            "type":"twitter_element",
            "tweet": "These children are demanding their rights. What will you do? pic.twitter.com/t5GvZ3O…",
            "date":" · ",
            "url":"https://twitter.com/UNICEF/status/1204362624164515840"
        },
        {
            "type":"twitter_element",
            "tweet":"DYK, UNICEF was awarded the Nobel Peace Prize in 1965. \n\nHere's the inside story, involving telegrams and Danny Kaye's Lear jet. #NobelPrize uni.cf/1OiExvH",
            "date":" · ",
            "url":"https://twitter.com/UNICEF/status/1204327407831977984"
        },
        {
            "type":"twitter_element",
            "tweet": "The right to survive.\nThe right to family.\nThe right to health.\nThe right to education.\nThe right to safety.\nThe right to play.\nThe right to culture.\n\nClimate change is a serious threat to children’s rights. We must take #ClimateAction now. #COP25 #HumanRightsDay pic.twitter.com/myahLBs…",
            "date":" · ",
            "url":"https://twitter.com/UNICEF/status/1204264477312479232"
        },
        {
            "type":"twitter_element",
            "tweet": "Here's what you need to know about consent. \n\[email protected]_Women #GenerationEquality uni.cf/2sc5Ztf",
            "date":" · ",
            "url": "https://twitter.com/UNICEF/status/1204205355229691904"
        },
        {
            "type":"twitter_element",
            "tweet": "Seven key commitments for world leaders to protect children’s rights while taking #ClimateAction. \n\n#COP25 \n\nuni.cf/2PjLxi5",
            "date":" · ",
            "url":"https://twitter.com/UNICEF/status/1204124845203701762"
        }
    ]
}

Map

Although Local Maps and Maps features are pretty alike, the former serves a specific purpose: it displays the location of the particular place on the map and generates route options between different locations.

Map | map

Title | title

Element in SERP API

{
    "type":"map",
    "rank_group": 1,
    "rank_absolute": 1,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]",
    "title":"Amsterdam",
    "url": null
}

Google Flights

The Flights feature essentially represents information about flights between two destinations for the selected dates.

 

In DataForSEO SERP API responses, the “Google Flights” feature consists of structured elements – “google_flights_element.”

Title | title

Url | url

Item description | description

Element in SERP API
 
{
    "type":"google_flights",
    "rank_group": 1,
    "rank_absolute": 2,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
    "title": "Flights from Berlin, Germany (all airports) to Dublin, Ireland (DUB)",
    "url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhooEgoyMDIwLTAxLTE2agwIAhIIL20vMDE1NnFyDAgCEggvbS8wMmNmdBooEgoyMDIwLTAxLTIwagwIAhIIL20vMDJjZnRyDAgCEggvbS8wMTU2cXpAQ2lkSFlqQTBXRUpITFMwdExTMHRMUzEzYzJKcVl6RXlRVUZCUVVGR00zWnVNV3RNYlRCbVFVRVNBMjVHVWc9PQ&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQuRUwAHoECHAQAw",
    "items":[
        {
            "type":"google_flights_element",
            "description":"Ryanair 2h 30m Non-stop from €47 ",
            "url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhosEgoyMDIwLTAxLTE2MgJGUmoMCAISCC9tLzAxNTZxcgwIAhIIL20vMDJjZnQaLBIKMjAyMC0wMS0yMDICRlJqDAgCEggvbS8wMmNmdHIMCAISCC9tLzAxNTZxekBDaWRIWWpBMFdFSkhMUzB0TFMwdExTMTNjMkpxWXpFeVFVRkJRVUZHTTNadU1XdE1iVEJtUVVFU0EyNUdVZz09&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQ1RUoADAAegQIcBAQ"
        },
        {
            "type":"google_flights_element",
            "description":"Aer Lingus 2h 30m Non-stop from €92 ",
            "url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhosEgoyMDIwLTAxLTE2MgJFSWoMCAISCC9tLzAxNTZxcgwIAhIIL20vMDJjZnQaLBIKMjAyMC0wMS0yMDICRUlqDAgCEggvbS8wMmNmdHIMCAISCC9tLzAxNTZxekBDaWRIWWpBMFdFSkhMUzB0TFMwdExTMTNjMkpxWXpFeVFVRkJRVUZHTTNadU1XdE1iVEJtUVVFU0EyNUdVZz09&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQ1RUoATAAegQIcBAR"
        },
        {
            "type":"google_flights_element",
            "description":"Lufthansa 4h 0m+ Connecting from €142 ",
            "url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhosEgoyMDIwLTAxLTE2MgJMSGoMCAISCC9tLzAxNTZxcgwIAhIIL20vMDJjZnQaLBIKMjAyMC0wMS0yMDICTEhqDAgCEggvbS8wMmNmdHIMCAISCC9tLzAxNTZxekBDaWRIWWpBMFdFSkhMUzB0TFMwdExTMTNjMkpxWXpFeVFVRkJRVUZHTTNadU1XdE1iVEJtUVVFU0EyNUdVZz09&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQ1RUoAjAAegQIcBAS"
        },
        {
            "type":"google_flights_element",
            "description":"KLM 4h 35m+ Connecting from €148 ",
            "url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhosEgoyMDIwLTAxLTE2MgJLTGoMCAISCC9tLzAxNTZxcgwIAhIIL20vMDJjZnQaLBIKMjAyMC0wMS0yMDICS0xqDAgCEggvbS8wMmNmdHIMCAISCC9tLzAxNTZxekBDaWRIWWpBMFdFSkhMUzB0TFMwdExTMTNjMkpxWXpFeVFVRkJRVUZHTTNadU1XdE1iVEJtUVVFU0EyNUdVZz09&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQ1RUoAzAAegQIcBAT"
        },
        {
             "type":"google_flights_element",
             "description":"Other airlines 4h 25m+ Connecting from €149 ",
             "url": "https://www.google.nl/flights?num=100&hl=en&gl=NL&source=flun&lite=0&uitype=cuAA&tfs=CAEQAhooEgoyMDIwLTAxLTE2agwIAhIIL20vMDE1NnFyDAgCEggvbS8wMmNmdBooEgoyMDIwLTAxLTIwagwIAhIIL20vMDJjZnRyDAgCEggvbS8wMTU2cXpAQ2lkSFlqQTBXRUpITFMwdExTMHRMUzEzYzJKcVl6RXlRVUZCUVVGR00zWnVNV3RNYlRCbVFVRVNBMjVHVWc9PQ&sa=X&ved=2ahUKEwiRrPTJmavmAhUuy4UKHRt2BTwQ1RUoBDAAegQIcBAU"
        }
    ]
}

Images

The Images results show up every time you run a query Google deems related to visual content. This feature appears in the form of a row and is often displayed inside the results page (although it can also be found on the top of SERP). Images can extend the duration of the search session by shifting the intent of users towards results imagery.

 

In DataForSEO SERP API responses, each image card from the “Images” feature is returned as a structured element – “images_element.

Title | title

Items | images_element

Element in SERP API

{
    "type": "images",
    "rank_group": 1,
    "rank_absolute": 6,
    "position": "left",
    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[6]/div[1]/div[2]",
    "title": "Images for louvre museum",
    "url": "https://www.google.com/search?num=100&source=univ&tbm=isch&q=louvre+museum&gl=US&hl=en&sa=X&ved=2ahUKEwj10tSVjb_xAhUZTDABHcVBAHwQjJkEegQIKhAC",
    "items": [
        {
            "type": "images_element",
            "alt": "Image result for louvre museum",
            "url": "https://www.britannica.com/topic/Louvre-Museum",
            "image_url": "https://api.dataforseo.com/cdn/i/06301302-1535-0139-0000-17014601cdff:0"
        },
        {
            "type": "images_element",
            "alt": "Image result for louvre museum",
            "url": "https://www.architecturaldigest.com/story/secrets-you-never-knew-about-paris-louvre-museum",
            "image_url": "https://api.dataforseo.com/cdn/i/06301302-1535-0139-0000-17014601cdff:1"
        },
        {
            "type": "images_element",
            "alt": "Image result for louvre museum",
            "url": "https://us.france.fr/en/paris/article/louvre-museum-3",
            "image_url": "https://api.dataforseo.com/cdn/i/06301302-1535-0139-0000-17014601cdff:2"
        },
        {
            "type": "images_element",
            "alt": "Image result for louvre museum",
            "url": "https://www.cntraveler.com/story/things-you-didnt-know-about-the-louvre-museum",
            "image_url": "https://api.dataforseo.com/cdn/i/06301302-1535-0139-0000-17014601cdff:3"
        },
        {
            "type": "images_element",
            "alt": "Image result for louvre museum",
            "url": "https://www.louvre.fr/en/visit",
            "image_url": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTQ2JcxBIjaE8O8hUGER1LbviaErlN2oHwEMTcZ_XfBEA&s"
        },
        {
            "type": "images_element",
            "alt": "Image result for louvre museum",
            "url": "https://www.britannica.com/topic/Louvre-Museum",
            "image_url": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS-KdWIoYxIg4_RJw06nFlGMSJX3SPhuvtlPY8NOGYDgw&s"
        }
    ],
    "rectangle": null
}
    

Video

Similarly to the Images feature, videos are displayed within the SERPs in the form of a row.

 

In DataForSEO SERP API responses, the “Video” feature consists of structured elements – “video_element.”

Item title | title

Item source | source

Element in SERP API

{
    "type":"video",
    "rank_group": 1,
    "rank_absolute": 9,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[8]/div[1]/g-section-with-header[1]/div[2]",
    "items":[
        {
            "type":"video_element",
            "source":"YouTube",
            "title":"London Heathrow Airport is expanding. Should it be?",
            "url":"https://www.youtube.com/watch?v=QN5Rnu0-RhE"
        },
        {
            "type":"video_element",
            "source":"YouTube",
            "title":"Border Force Stop a Man With a Massive Amount of Cash ...",
            "url":"https://www.youtube.com/watch?v=3NX31WBsNmE"
        },
        {
            "type":"video_element",
            "source":"YouTube",
            "title":"Heathrow: Britain's Busiest Airport Season 5 Episode 11 [720p ...",
            "url":"https://www.youtube.com/watch?v=8CB8t1ZXOhU"
        },
        {
            "type":"video_element",
            "source":"YouTube",
            "title":"10 Important Things to Know About London Heathrow Airport",
            "url":"https://www.youtube.com/watch?v=ldXtIlFyBLA"
        },
        {
            "type":"video_element",
            "source":"YouTube",
            "title":"Windy Arrivals LIVE from London Heathrow #Airport - 27R",
            "url":"https://www.youtube.com/watch?v=MRQ_xPJ0y_A"
        },
        {
            "type":"video_element",
            "source":"YouTube",
            "title":"Heathrow Expansion - The Preferred Masterplan",
            "url":"https://www.youtube.com/watch?v=_At_8ZfqSLo"
        },
        {
            "type":"video_element",
            "source":"YouTube",
            "title":"Armed Police Stop a Wanted Man From Leaving a Flight ...",
            "url":"https://www.youtube.com/watch?v=8kntl07GRIQ"
        },
        {
            "type":"video_element",
            "source":"YouTube",
            "title":"Windy Arrivals LIVE from London Heathrow #Airport",
            "url":"https://www.youtube.com/watch?v=FPirfbnr-hk"
        },
        {
            "type":"video_element",
            "source":"YouTube",
            "title":"The Secret To Airport Efficiency | Heathrow: Britain's Busiest ...",
            "url":"https://www.youtube.com/watch?v=jYHHOIw2Wiw"
        },
        {
            "type":"video_element",
            "source":"YouTube",
            "title":"Boris Johnson casts doubt over Heathrow expansion and HS2",
            "url":"https://www.youtube.com/watch?v=Uj1Cg-O2ZAI"
        }
    ]
}

People Also Ask

he People Also Ask feature provides information in the form of the expandable boxes with questions related to the user query.

 

In DataForSEO SERP API responses, the “People Also Ask” feature consists of structured elements – “people_also_ask_element.” The content of the expendable box is marked as “expanded_element.”

Title | title

Expanded element title | title

Expanded element domain | domain

Expanded element description | description

Element in SERP API

{
    "type":"people_also_ask",
    "rank_group": 1,
    "rank_absolute": 4,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[4]/div[1]/div[1]",
    "items":[
        {
            "type":"people_also_ask_element",
            "title":"Why is Heathrow called Heathrow?",
            "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[4]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/g-accordion-expander[1]",
            "expanded_element":[
                {
                    "type":"people_also_ask_expanded_element",
                    "featured_title": null,
                    "url":"https://en.m.wikipedia.org/wiki/Heathrow_Airport",
                    "domain":"en.m.wikipedia.org",
                    "title":"Heathrow Airport - Wikipedia",
                    "description": "Heathrow Airport originated in 1929 as a small airfield (Great West Aerodrome) on land south-east of the hamlet of Heathrow from which the airport takes its name. ... The airport was opened on 25 March 1946 as London Airport and was renamed Heathrow Airport in 1966.",
                    "table": null
                }
            ]
        }
    ]
}

Shopping

Google Shopping is the ads service powered by AdWords and Google Merchant Center. You can read more about it in our blog post Merchant API: Getting Big With E-commerce Data. Part 1: Google Shopping API.

 

In DataForSEO SERP API responses, the “Shopping” feature consists of structured elements – “shopping_element.”

Title | title

Item title | title

Item price | price

Item source | source

Element in SERP API

{
    "type":"shopping",
    "rank_group": 1,
    "rank_absolute": 1,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[1]/div[3]/div[1]/div[1]",
    "title":"See buy treadmill",
    "items":[
        {
            "type":"shopping_element",
            "title":"NordicTrack C100 Folding Treadmill",
            "price":"£599.00",
            "source":"Fitness Superst...",
            "description": null,
            "url": "https://www.fitness-superstore.co.uk/nordictrack-c100-folding-treadmill.html"
        },
        {
            "type":"shopping_element",
            "title":"JTX Sprint-5: Home Treadmill by JTX Fitness",
            "price":"£675.00",
            "source":"JTX Fitness",
            "description": null,
            "url":"https://www.jtxfitness.com/jtx-sprint5-home-treadmill"
        },
        {
            "type":"shopping_element",
            "title":"SPORTSTECH Treadmill F10 with free heart rate belt, compactly stowable, 12+1 programs, electric",
            "price":"£299.00",
            "source":"sports-tech.uk",
            "description": null,
            "url":"https://www.sports-tech.uk.com/treadmill-f10?utm_source=google_shopping"
        },
        {
            "type":"shopping_element",
            "title":"Reebok ZR9 Treadmill",
            "price":"£429.99",
            "source":"Argos",
            "description": null,
            "url":"https://www.argos.co.uk/product/3359466?istCompanyId=a74d8886-5df9-4baa-b776-166b3bf9111c&istFeedId=c290d9a9-b5d6-423c-841d-2a559621874c&istItemId=ixititram&istBid=t"
        },
        {
            "type":"shopping_element",
            "title":"JTX Sprint-9: Folding Gym Treadmill by JTX Fitness",
            "price":"£1,349.00",
            "source":"JTX Fitness",
            "description": null,
            "url":"https://www.jtxfitness.com/jtx-sprint9-gym-treadmill"
        },
        {
            "type":"shopping_element",
            "title":"Proform Power 545i Treadmill",
            "price":"£579.00",
            "source":"Sweatband.com",
            "description": null,
            "url":"http://www.sweatband.com/proform-power-545i-treadmill.html"
        },
        {
            "type":"shopping_element",
            "title":"Professional treadmill F37 from SPORTSTECH with self-lubricating system, App control, tablet holder, incline function, electric",
            "price":"£769.00",
            "source":"sports-tech.uk",
            "description": null,
            "url":"https://www.sports-tech.uk.com/treadmill-f37?utm_source=google_shopping"
        },
        {
            "type":"shopping_element",
            "title":"JLL T350 Digital Folding Treadmill, 2019 New Generation Digital Control 4.5HP Motor, 20 Incline Levels,0.3km/h to 18km/h, 20 Programmes, Bluetooth &",
            "price":"£399.99",
            "source":"Amazon.co.uk",
            "description": null,
            "url":"https://www.amazon.co.uk/JLL-Treadmill-Generation-Programmes-Bluetooth/dp/B0762NHH97?source=ps-sl-shoppingads-lpcontext&psc=1?source=ps-sl-shoppingads-lpcontext&psc=1"
        },
        {
            "type":"shopping_element",
            "title":"Karrimor Pace Treadmill, Size One Size, Black",
            "price":"£249.99",
            "source":"SportsDirect.com",
            "description": null,
            "url":"https://www.sportsdirect.com/karrimor-pace-treadmill-765430#colcode=76543003"
        },
        {
            "type":"shopping_element",
            "title":"Nautilus T624 Folding Treadmill",
            "price":"£999.00",
            "source":"Fitness Superst...",
            "description": null,
            "url":"https://www.fitness-superstore.co.uk/nautilus-t624-folding-treadmill-1.html"
        },
        {
            "type":"shopping_element",
            "title":"Opti Folding Treadmill",
            "price":"£239.99",
            "source":"Argos",
            "description": null,
            "url":"https://www.argos.co.uk/product/6046848?istCompanyId=a74d8886-5df9-4baa-b776-166b3bf9111c&istFeedId=c290d9a9-b5d6-423c-841d-2a559621874c&istItemId=ixititrat&istBid=t"
        },
        {
            "type":"shopping_element",
            "title":"Reebok Astroride A2.0 Treadmill, Size One Size, Silver",
            "price":"£299.99",
            "source":"SportsDirect.com",
            "description": null,
            "url":"https://www.sportsdirect.com/reebok-astroride-a20-treadmill-760028#colcode=76002811"
        },
        {
            "type":"shopping_element",
            "title":"PremierFit T100 - Motorised Electric Treadmill/Folding Running Machine with Heart Rate Monitor, AUX Input and Speakers",
            "price":"£199.99",
            "source":"Amazon.co.uk",
            "description": null,
            "url":"https://www.amazon.co.uk/PremierFit-T100-Motorised-Electric-Treadmill/dp/B0711SLYPX?source=ps-sl-shoppingads-lpcontext&psc=1?source=ps-sl-shoppingads-lpcontext&psc=1'"
        },
        {
            "type":"shopping_element",
            "title":"Reebok One GT40S Treadmill",
            "price":"£399.99",
            "source":"Argos",
            "description": null,
            "url":"https://www.argos.co.uk/product/2329710?istCompanyId=a74d8886-5df9-4baa-b776-166b3bf9111c&istFeedId=c290d9a9-b5d6-423c-841d-2a559621874c&istItemId=ixititltw&istBid=t"
        },
        {
            "type":"shopping_element",
            "title":"SPORTSTECH professional treadmill F31 with App control, tablet holder, 15% incline, electric",
            "price":"£539.00",
            "source":"sports-tech.uk",
            "description": null,
            "url":"https://www.sports-tech.uk.com/treadmill-f31?utm_source=google_shopping"
        },
        {
            "type":"shopping_element",
            "title":"ProForm 600i Folding Treadmill",
            "price":"£799.00",
            "source":"Powerhouse Fit...",
            "description": null,
            "url":"https://www.powerhouse-fitness.co.uk/proform-600i-treadmill.php"
        },
        {
            "type":"shopping_element",
            "title":"NordicTrack T10.0 Folding Treadmill",
            "price":"£899.00",
            "source":"John Lewis & P...",
            "description": null,
            "url":"https://www.johnlewis.com/nordictrack-t10-0-folding-treadmill/p3088405?sku=236552382&"
        },
        {
            "type":"shopping_element",
            "title":"ProForm Power 795i Treadmill",
            "price":"£719.10",
            "source":"Sweatband.com",
            "description": null,
            "url":"http://www.sweatband.com/proform-power-795i-treadmill.html"
        },
        {
            "type":"shopping_element",
            "title":"Life Fitness Platinum Club Series Treadmill with Discover SE3HD Console + Free Installation Titanium Storm",
            "price":"£10,595.00",
            "source":"Powerhouse Fit...",
            "description": null,
            "url":"https://www.powerhouse-fitness.co.uk/life-fitness-platinum-club-discover-se-treadmill-wifi.php?sku=CVTM4055"
        },
        {
            "type":"shopping_element",
            "title":"Reebok Jet 100 Treadmill",
            "price":"£599.99",
            "source":"Argos",
            "description": null,
            "url":"https://www.argos.co.uk/product/8263818?istCompanyId=a74d8886-5df9-4baa-b776-166b3bf9111c&istFeedId=c290d9a9-b5d6-423c-841d-2a559621874c&istItemId=ixititraa&istBid=t"
        },
        {
            "type":"shopping_element",
            "title":"Body Power Sprint T300 Folding Treadmill",
            "price":"£499.00",
            "source":"Fitness Superst...",
            "description": null,
            "url":"https://www.fitness-superstore.co.uk/body-power-sprint-t300-folding-treadmill.html"
        },
        {
            "type":"shopping_element",
            "title":"SPORTSTECH Treadmill DFT200 - Flat and chic incl. app & remote control - For the office under the desk and for ergonomic work",
            "price":"£449.00",
            "source":"sports-tech.uk",
            "description": null,
            "url":"https://www.sports-tech.uk.com/deskfit-dft200-silver?utm_source=google_shopping"
        },
        {
            "type":"shopping_element",
            "title":"High-end treadmill F75 with huge running surface & 20 km/h top speed, Android 15,6\" display, active damping system up to 200kg - electric",
            "price":"£1,699.00",
            "source":"sports-tech.uk",
            "description": null,
            "url":"https://www.sports-tech.uk.com/treadmill-f75?utm_source=google_shopping"
        },
        {
            "type":"shopping_element",
            "title":"Treadmill F50 with huge 18.5 inch Android LCD touchscreen display by SPORTSTECH, over 18 km/h, tablet holder, WiFi, compact folding - electric",
            "price":"£1,459.00",
            "source":"sports-tech.uk",
            "description": null,
            "url":"https://www.sports-tech.uk.com/treadmill-f50?utm_source=google_shopping"
        },
        {
            "type":"shopping_element",
            "title":"Easy-Folding treadmill F17 by SPORTSTECH - Noble design incl. app & heart rate belt - no assembly necessary - electric, cardio-training at home",
            "price":"£489.00",
            "source":"sports-tech.uk",
            "description": null,
            "url":"https://www.sports-tech.uk.com/treadmill-f17?utm_source=google_shopping"
        },
        {
            "type":"shopping_element",
            "title":"BodyMax T40 Compact Folding Treadmill",
            "price":"£399.00",
            "source":"Powerhouse Fit...",
            "description": null,
            "url":"https://www.powerhouse-fitness.co.uk/bodymax-t40-activate-treadmill"
        },
        {
            "type":"shopping_element",
            "title":"Schwinn 510T Folding Treadmill",
            "price":"£899.00",
            "source":"Fitness Superst...",
            "description": null,
            "url":"https://www.fitness-superstore.co.uk/schwinn-510t-folding-treadmill.html"
        },
        {
            "type":"shopping_element",
            "title":"Roger Black Easy Fold Treadmill",
            "price":"£349.99",
            "source":"Argos",
            "description": null,
            "url": "https://www.argos.co.uk/product/6166773?istCompanyId=a74d8886-5df9-4baa-b776-166b3bf9111c&istFeedId=c290d9a9-b5d6-423c-841d-2a559621874c&istItemId=ixititltp&istBid=t"
        },
        {
            "type":"shopping_element",
            "title":"Folding Walking Machine Self-powered Treadmill Gym Equipment Fitness",
            "price":"£107.99",
            "source":"eBay",
            "description": null,
            "url":"http://www.ebay.co.uk/i/232334134094?chn=ps"
        },
        {
            "type":"shopping_element",
            "title":"HOMCOM Electric Motorized Treadmill W/LCD Display-Black",
            "price":"£153.99",
            "source":"Aosom.co.uk",
            "description": null,
            "url": "https://www.aosom.co.uk/item/homcom-treadmill-electric-motorized-folding~A90-116.html?utm_source=google_shopping"
         }
    ]
}

Google Reviews

The Google Reviews feature identifies the presence of user-generated reviews of the local establishment in the knowledge graph.

 

In DataForSEO SERP API, this feature represents the availability of Google Reviews, which you can get using Reviews API.

google-reviews-item

Type | google_reviews

element-кeviews
Element in SERP API

{
    "type":"google_reviews",
    "rank_group": 1,
    "rank_absolute": 2,
    "position":"right",
    "xpath":"/#document",
    "reviews_count": 43184,
    "place_id":"ChIJCewJkL2LGGAR3Qmk0vCTGkg",
    "feature":"0x60188bbd9009ec09:0x481a93f0d2a409dd"
}

Google Posts

The Google Posts feature allows Google My Business profile owners to share timely texts, events, stories, images, polls, and videos directly on Google search in the knowledge graph.

 

In DataForSEO SERP API, this feature shows if a local establishment has shared any Google Posts, which you can get using Business Data API.

google_posts-item-type

Type | google_posts

desktop-element-google_posts
Element in SERP API

{
    "type":"google_posts",
    "rank_group": 1,
    "rank_absolute": 3,
    "position":"right",
    "xpath": "/html[1]/body[1]/div[7]/div[2]/div[10]/div[1]/div[3]/div[1]/div[1]/div[1]/div[1]/div[1]/div[12]",
    "posts_id":"lph_TZ-FX97fK9DN0PEP_fi4yAI147",
    "feature":"0x48691f7c7ade685b:0x45cdeb830f812",
    "cid":"1228011549554706",
    "rectangle": null
}

Jobs

Google Jobs is a SERP feature that encompasses job postings from various job sites.

 

In DataForSEO SERP API responses, the “Jobs” feature consists of structured items – “jobs_element”

jobs-title

Title | title

jobs-item-title

Item title | title

Item description | description

jobs-item-author

Item author | author

Item job posted time | job_posted_time

jobs-item-contract_type

Item contract type | contract_type

serp-element-jobs
Element in SERP API

{
    "type":"jobs",
    "rank_group": 1,
    "rank_absolute": 1,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[2]/div[9]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/g-card[1]/div[1]/div[1]",
    "title":"Jobs Near United States",
    "url": "https://www.google.com/search?q=ruby+developer+jobs&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&ibp=htl;jobs&sa=X&ved=2ahUKEwi9jqCG2K7pAhVEOhoKHS3UBDEQiYsCKAB6BAgOEAM",
    "items":[
        {
            "type":"jobs_element",
            "title":"Ruby Developer - Fully Remote - 3x Positions",
            "description":"IT New Business\nAnywhere",
            "author":"via DailyRemote",
            "job_posted_time":"4 days ago",
            "contract_type":"Full-time",
            "salary": null,
            "url": "https://www.google.com/search?q=ruby+developer+jobs&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&ibp=htl;jobs&sa=X&ved=2ahUKEwi9jqCG2K7pAhVEOhoKHS3UBDEQp4wCMAB6BAgUEAE#htidocid=x_y_Mm3ntxflpK1MAAAAAA%3D%3D"
        },
        {
            "type":"jobs_element",
            "title":"Ruby Developer",
            "description":"Apex Systems\nKansas City, MO",
            "author":"via Dice.com",
            "job_posted_time":"4 days ago",
            "contract_type":"Full-time",
            "salary": null,
            "url": "https://www.google.com/search?q=ruby+developer+jobs&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&ibp=htl;jobs&sa=X&ved=2ahUKEwi9jqCG2K7pAhVEOhoKHS3UBDEQp4wCMAF6BAgTEAE#htidocid=a0ME0ipVkDheFZSNAAAAAA%3D%3D"
        },
        {
            "type":"jobs_element",
            "title":"Remote Job for Ruby on Rails Front End Developer",
            "description":"KPG 99 Inc.\nUnited States",
            "author":"via Dice",
            "job_posted_time":"5 days ago",
            "contract_type":"Contractor",
            "salary": null,
            "url": "https://www.google.com/search?q=ruby+developer+jobs&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&ibp=htl;jobs&sa=X&ved=2ahUKEwi9jqCG2K7pAhVEOhoKHS3UBDEQp4wCMAJ6BAgVEAE#htidocid=1Ek6C1KHjZjJ7AhEAAAAAA%3D%3D"
        }
    ]
}

Events

Google Events is a rich snippet in SERP that lists valid future events in a certain time and location.

 

In DataForSEO SERP API responses, the “Events” feature consists of structured items – “events_element”.

events_element_title

Item title | title

Item description | snippet

serp-element-events
Element in SERP API

{
    "type":"events",
    "rank_group": 1,
    "rank_absolute": 1,
    "position":"left",
    "xpath":"/html[1]/body[1]/div[8]/div[3]/div[9]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/g-card[1]/div[1]/div[1]",
    "title":"Events",
    "url":"https://www.google.com/search?q=prague+cultural+events&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&ibp=htl;events&rciv=evn",
    "items":[
        {
            "type":"events_element",
            "title":"Thursday Netwalking",
            "snippet":"Thu, 6:30 – 9:30 PM\nPrague\nPrague, Czechia",
            "url":"https://www.google.com/search?q=prague+cultural+events&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&ibp=htl;events&rciv=evn&sa=X&ved=2ahUKEwjzk72flcrnAhVIxKYKHdsHALkQ5bwDMAB6BAgYEAE#fpstate=tldetail&htidocid=SXtWrPz8NdToyDzmJpA8-A%3D%3D&htivrt=events"
        },
        {
            "type":"events_element",
            "title":"METALLICA S & M Tribute Show Praha 15.2.2020...",
            "snippet":"Saturday\nPrague Events, Donovalská 808/17\nPrague 11-Chodov, Czechia",
            "url":"https://www.google.com/search?q=prague+cultural+events&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&ibp=htl;events&rciv=evn&sa=X&ved=2ahUKEwjzk72flcrnAhVIxKYKHdsHALkQ5bwDMAF6BAgXEAE#fpstate=tldetail&htidocid=7NuGwfvpFbJDI6NOJpA8-A%3D%3D&htivrt=events"
        },
        {
            "type":"events_element",
            "title":"Khamoro Festival",
            "snippet":"Sun, May 31 – Sat, Jun 6\nPrague\nPrague, Czechia",
            "url":"https://www.google.com/search?q=prague+cultural+events&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&ibp=htl;events&rciv=evn&sa=X&ved=2ahUKEwjzk72flcrnAhVIxKYKHdsHALkQ5bwDMAJ6BAgUEAE#fpstate=tldetail&htidocid=zVBLbU70BKIFaa5qJpA8-A%3D%3D&htivrt=events"
        }
    ]
}

Recipes

Recipes feature on Google is often displayed for queries related to food and dishes. This expandable block contains recipe cards with images, rating, time it takes to prepare a dish, and required ingredients.

 

In DataForSEO API responses, the recipe cards of this feature are represented as structured items – “recipes_element”.

recipes_elementl-item-title

Item title | title

recipes_elementl-item-source

Source | source

recipes_elementl-item-description

Description | description

recipes_elementl-item-time

Time | time

recipes_elementl-item-rating

Rating | rating

desktop-element-recipes
Element in SERP API

{
    "type":"recipes",
    "rank_group": 1,
    "rank_absolute": 1,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[2]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]",
    "items":[
        {
            "type":"recipes_element",
            "title":"Homemade Pizza",
            "url":"https://www.simplyrecipes.com/recipes/homemade_pizza/",
            "domain":"www.simplyrecipes.com",
            "source":"Simply Recipes",
            "description":"Italian sausage, pesto, feta cheese, bell peppers, tomato sauce",
            "time":"2 hr 30 min",
            "rating":{
                "rating_type":"Max5",
                "value": 4.7,
                "votes_count": 293,
                "rating_max": 5
            }
        },
        {
            "type":"recipes_element",
            "title":"Homemade Pizza",
            "url":"https://www.tasteofhome.com/recipes/homemade-pizza/",
            "domain":"www.tasteofhome.com",
            "source":"Taste of Home",
            "description":"Ground beef, tomato sauce, mozzarella cheese, green pepper, sugar",
            "time":"50 min",
            "rating":{
                "rating_type":"Max5",
                "value": 4.7,
                "votes_count": 27,
                "rating_max": 5
            }
        },
        {
            "type":"recipes_element",
            "title":"Homemade Pizza",
            "url":"https://www.loveandlemons.com/homemade-pizza/",
            "domain":"www.loveandlemons.com",
            "source":"Love and Lemons",
            "description":"Smoked mozzarella, pizza dough, roasted red peppers, pesto, cherry tomatoes",
            "time":"1 hr 20 min",
            "rating":{
                "rating_type":"Max5",
                "value": 5,
                "votes_count": 2,
                "rating_max": 5
            }
        }
    ],
    "rectangle": null
}

Top sights

Top sights or Things to Do element on Google SERP is frequently triggered by search queries that include a location name. This feature displays a carousel of places to visit in the vicinity of the mentioned location. Each card in the carousel surfaces the place name, rating and short description.

 

In DataForSEO API responses, this horizontal list of places is represented in the format of structured items – “top_sights_element”.

top_sights_elementl-item-title

Item title | title

top_sights_elementl-item-description

Description | description

top_sights_elementl-item-rating

Rating | rating

desktop-element-top_sights
Element in SERP API

{
    "type":"top_sights",
    "rank_group": 1,
    "rank_absolute": 1,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[2]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]",
    "title":"Top sights in Pittsburgh",
    "items":[
        {
            "type":"top_sights_element",
            "title":"Phipps Conservatory and Botanical Gardens4.8(6,355)Botanical gardens & Victorian greenhouse",
            "url": "https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/077lw0&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAAwAHoECAoQKQ",
            "description":"Botanical gardens & Victorian greenhouse",
            "rating":{
                "rating_type":"Max5",
                "value": 4.8,
                "votes_count": 6355,
                "rating_max": 5
            }
        },
        {
            "type":"top_sights_element",
            "title":"The Andy Warhol Museum4.6(2,982)Warhol's works & the art he inspired",
            "url":"https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/04n7k0b&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAEwAHoECAoQKw",
            "description":"Warhol's works & the art he inspired",
            "rating":{
                "rating_type":"Max5",
                "value": 4.6,
                "votes_count": 2982,
                "rating_max": 5
            }
        },
        {
            "type":"top_sights_element",
            "title":"Pittsburgh Zoo & PPG Aquarium4.5(9,968)Polar bears, leopards, elephants, sharks",
            "url":"https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/0clgn3&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAIwAHoECAoQLQ",
            "description":"Polar bears, leopards, elephants, sharks",
            "rating":{
                "rating_type":"Max5",
                "value": 4.5,
                "votes_count": 9968,
                "rating_max": 5
            }
        },
        {
            "type":"top_sights_element",
            "title":"Carnegie Science Center4.5(867)Exhibits, a planetarium & kids programs",
            "url":"https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/03yxnw8&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAMwAHoECAoQLw",
            "description":"Exhibits, a planetarium & kids programs",
            "rating":{
                "rating_type":"Max5",
                "value": 4.5,
                "votes_count": 867,
                "rating_max": 5
            }
        },
        {
            "type":"top_sights_element",
            "title":"Point State Park4.7(6,007)Rivers, hiking trails & Fort Pitt museum",
            "url": "https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/06z_kg9&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAQwAHoECAoQMQ",
            "description":"Rivers, hiking trails & Fort Pitt museum",
            "rating":{
                "rating_type":"Max5",
                "value": 4.7,
                "votes_count": 6007,
                "rating_max": 5
            }
        },
        {
            "type":"top_sights_element",
            "title":"National Aviary4.7(4,070)Bird zoo for encounters & kids' parties",
            "url":"https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/08x82d&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAUwAHoECAoQMw",
            "description":"Bird zoo for encounters & kids' parties",
            "rating":{
                "rating_type":"Max5",
                "value": 4.7,
                "votes_count": 4070,
                "rating_max": 5
            }
        }
    ],
    "rectangle": null
}

Scholarly articles

For search queries related to comprehensive subjects and research projects, Google often displays the Scholarly articles feature. It provides a preview of several results relevant to the search topic found on Google Scholar. This search engine indexes full text or metadata of scholarly literature and articles.

 

DataForSEO API returns each scholarly article with URL to the relevant Google Scholar result. The list of scholarly articles in the API response has the format of structured items – “scholarly_articles_element”.

scholarly_articles-item-title

Item title | title

scholarly_articles-item-author

Author | author

scholarly_articles-item-description

Description | description

desktop-element-scholarly_articles
Element in SERP API

{
    "type":"scholarly_articles",
    "rank_group": 1,
    "rank_absolute": 1,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[2]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]",
    "title":"Scholarly articles for medicine scholarly articles",
    "url": "http://scholar.google.com/scholar?q=medicine+scholarly+articles&hl=en&as_sdt=0&as_vis=1&oi=scholart",
    "items":[
        {
            "type":"scholarly_articles_element",
            "title":"Evidence-based medicine",
            "url": "http://scholar.google.com/scholar_url?url=https://www.sciencedirect.com/science/article/pii/S0146000597800134&hl=en&sa=X&ei=Jn2FX9vONJHeyQTKx7YY&scisig=AAGBfm37TbEJgpqiz1D2aQ3XdFsiR1Bdag&nossl=1&oi=scholarr",
            "author":"‎Sackett",
            "description":"- Cited by 10239"
        },
        {
            "type":"scholarly_articles_element",
            "title":"Harrison's principles of internal medicine.",
            "url": "http://scholar.google.com/scholar_url?url=http://vision.ucsf.edu/hortonlab/publications/Horton(2004)-HarrisonsChapter.pdf&hl=en&sa=X&ei=Jn2FX9vONJHeyQTKx7YY&scisig=AAGBfm1wrclG_IXS_ru1AkPfR8cDOd7tFg&nossl=1&oi=scholarr",
            "author":"‎Jameson",
            "description":"- Cited by 5583"
        },
        {
            "type":"scholarly_articles_element",
            "title":"Ancient medicine",
            "url": "http://scholar.google.com/scholar_url?url=http://books.google.com/books%3Fhl%3Den%26lr%3D%26id%3DzM-qS6Sv_JQC%26oi%3Dfnd%26pg%3DPP2%26dq%3Dmedicine%2Bscholarly%2Barticles%26ots%3DwjSnjhOpvJ%26sig%3DGzXPkXAoTX5V1IrUJqfxX_Zky6Y&hl=en&sa=X&ei=Jn2FX9vONJHeyQTKx7YY&scisig=AAGBfm1v28vCqkFPjgYlDb51bdw8z6HTQg&nossl=1&oi=scholarr",
            "author":"‎Nutton",
            "description":"- Cited by 1238"
        }
    ],
    "rectangle": null
}

Podcasts

When searchers include the word “podcast” in their query, Google surfaces the Podcasts feature in the results. This element provides a carousel of episodes from Google Podcasts relevant to the topic of the search query. The selection of results displayed in this feature is based on how Google understands the audio content of podcast episodes.

 

DataForSEO API returns each episode with a direct URL to Google Podcasts result. The API response provides podcast episodes surfaced in this feature as structured items – “podcasts_element”.

podcasts-item-title

Item title | title

podcasts-item-description

Description | description

podcasts-item-timestamp

Episode added | timestamp

podcasts-item-time_to_play

Episode length | time_to_play

desktop-element-podcasts
Element in SERP API

{
    "type":"podcasts",
    "rank_group": 1,
    "rank_absolute": 2,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[2]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]",
    "items":[
        {
            "type":"podcasts_element",
            "title":"Fresh Air",
            "url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/YTNhYzg4NDgtYjA5NC00NGMwLTlmNDctODhmZTg5N2NmZTg2",
            "description":"How 'Nice White Parents' Can Undermine School Integration",
            "timestamp":"2020-10-12 21:04:19 +00:00",
            "time_to_play":"48m"
        },
        {
            "type":"podcasts_element",
            "title":"Fresh Air",
            "url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/YWZkZWQzZTctNWFjNi00MmM0LWIwOTItMTAzNTAzNThhOTBj",
            "description":"Best Of: Ethan Hawke / Lenny Kravitz",
            "timestamp":"2020-10-10 12:04:19 +00:00",
            "time_to_play":"51m"
        },
        {
            "type":"podcasts_element",
            "title":"Fresh Air",
            "url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/YTkzMDkzMTQtYzBhYy00OTc0LWFhOTQtMGY1YmRkYWM4ZmY2",
            "description":"Remembering MLB Pitcher Bob Gibson",
            "timestamp":"2020-10-10 12:04:19 +00:00",
            "time_to_play":"49m"
        },
        {
            "type":"podcasts_element",
            "title":"Fresh Air",
            "url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/ZjBkMDNiYWUtMjA4Ny00Y2ZhLWFhZjEtYTdjZmQ1ZjRiZDQw",
            "description":"The State Of The Affordable Care Act",
            "timestamp":"2020-10-09 12:04:19 +00:00",
            "time_to_play":"47m"
        },
        {
            "type":"podcasts_element",
            "title":"Fresh Air",
            "url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/YmQ2ZDQzNjctMmMyYi00YzIyLTkyZDMtODZhNDk5OTk5YTdh",
            "description":"Novelist Rumaan Alam",
            "timestamp":"2020-10-08 12:04:19 +00:00",
            "time_to_play":"48m"
        },
        {
            "type":"podcasts_element",
            "title":"Fresh Air",
            "url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/YmI3YTlkM2MtMjZiNi00MGEyLTk2ZjQtN2U0ZWI1NzdlZjAx",
            "description":"Lenny Kravitz",
            "timestamp":"2020-10-07 12:04:19 +00:00",
            "time_to_play":"50m"
        },
        {
            "type":"podcasts_element",
            "title":"Fresh Air",
            "url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/ZmJiZWZhM2UtYjU1NC00MjU3LWJiYTItMzE5NmNjNzlmNjkz",
            "description":"Ethan Hawke",
            "timestamp":"2020-10-06 12:04:19 +00:00",
            "time_to_play":"50m"
        },
        {
            "type":"podcasts_element",
            "title":"Fresh Air",
            "url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/NDUyYTQ4MjktYzFlMy00YWUzLWE1NjAtYzg0ZDQ1MmNmMmIw",
            "description": "Best Of: What If Trump Contests The Election? / Filmmaker Kirsten Johnson",
            "timestamp":"2020-10-06 12:04:19 +00:00",
            "time_to_play":"51m"
        },
        {
            "type":"podcasts_element",
            "title":"Fresh Air",
            "url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/YzIyN2RmY2QtNzkzMi00NTU0LThmMzYtNGI2YTVmYzRkNjc0",
            "description": "A Cave Diver On The Thrill & Terror Of Going 'Into The Planet'",
            "timestamp":"2020-10-06 12:04:19 +00:00",
            "time_to_play":"49m"
        },
        {
            "type":"podcasts_element",
            "title":"Fresh Air",
            "url": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzM4MTQ0NDkwOC9wb2RjYXN0LnhtbA/episode/MWQxNGMxNzctYzJjYS00ZDI0LWE4NWMtOGEzNDc1YjdiMDQ1",
            "description":"What Happens If Trump Contests the Election?",
            "timestamp":"2020-10-06 12:04:19 +00:00",
            "time_to_play":"48m"
        }
    ],
    "rectangle": null
}

Questions & answers

Questions & answers feature on Google SERP is displayed when searches are looking for answers or solutions. Results provided in this feature are extracted from web pages that have content marked up as a question and its answers.

 

In DataForSEO API responses, Q&A cards of the carousel are returned as structured items – “questions_and_answers_element”.

questions_and_answers-item-question_text

Question text | question_text

questions_and_answers-item-answer_text

Answer text | answer_text

questions_and_answers-item-source

Source | source

desktop-element-questions_and_answers
Element in SERP API

{
    "type":"questions_and_answers",
    "rank_group": 1,
    "rank_absolute": 1,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[2]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]",
    "items":[
        {
            "type":"questions_and_answers_element",
            "url": "https://www.sarthaks.com/8816/predict-the-products-of-electrolysis-in-each-of-the-following",
            "question_text": "Predict the products of electrolysis in each of the following:",
            "answer_text": "Answer: We have\n\n(i) AgNO3 ionizes in aqueous solutions to form Ag+ and NO3- ions.\n\nOn electrolysis, either Ag+ ions or H2O molecules can be reduced ...",
            "source":"Sarthaks eConnect",
            "domain":"www.sarthaks.com",
            "votes": 0
        },
        {
            "type":"questions_and_answers_element",
            "url":"https://brainly.in/question/17093922",
            "question_text":"Predict the products of electrolysis in each of the following:",
            "answer_text":"Answer:7/8mg magnesium hope it helps",
            "source":"Brainly.in",
            "domain":"brainly.in",
            "votes": 0
        },
        {
            "type":"questions_and_answers_element",
            "url": "https://www.meritnation.com/ask-answer/question/18-predict-the-products-of-electrolysis-in-each-of-th/electrochemistry/12490103",
            "question_text":"Predict the products of electrolysis in each of the following",
            "answer_text":"Dear Student\n\nRegards",
            "source":"Meritnation",
            "domain":"www.meritnation.com",
            "votes": 0
        },
        {
            "type":"questions_and_answers_element",
            "url": "https://www.toppr.com/en-us/ask/question/predict-the-products-of-electrolysis-in-each-of-the-followingi-an-aqueous-solution-of-agno3/",
            "question_text":"Predict the products of electrolysis",
            "answer_text": "(i) An aqueous solution of AgNO3 with silver electrodes.At cathode: Silver ions have lower discharge potential than hydrogen ions. Hence, silver ions ...",
            "source":"Toppr",
            "domain":"www.toppr.com",
            "votes": 0
        },
        {
            "type":"questions_and_answers_element",
            "url": "https://www.toppr.com/ask/question/predict-the-products-of-electrolysis-in-each-of-the-followingan-aqueous-solution-of-cucl2with-platinum/",
            "question_text":"Predict the products of electrolysis",
            "answer_text": "When an aqueous solution of CuCl2 is electrolyzed with platinum electrodes, chlorine is obtained at anode and Cu is deposited at cathode. 2Cl - → Cl2 ...",
            "source":"Toppr",
            "domain":"www.toppr.com",
            "votes": 0
        },
        {
            "type":"questions_and_answers_element",
            "url": "https://brainly.in/question/2161527",
            "question_text":"Predict the products of electrolysis in each of the following:",
            "answer_text": "(i) an aqueous solution of AgNO3 with silver electrode.here two oxidation and two reduction half reactions must be considered .now, oxidation (at anode ...",
            "source":"Brainly.in",
            "domain":"brainly.in",
            "votes": 18
        },
        {
            "type":"questions_and_answers_element",
            "url": "https://learn.careers360.com/ncert/question-predict-the-product-of-electrolysis-in-each-of-the-following-an-aqueous-solution-of-cucl2-with-platinum-electrodes/",
            "question_text":"Predict the products of electrolysis in each of the following:",
            "answer_text":"342",
            "source":"Careers360",
            "domain":"learn.careers360.com",
            "votes": 1
        },
        {
            "type":"questions_and_answers_element",
            "url": "https://learn.careers360.com/ncert/question-predict-the-products-of-electrolysis-in-each-of-the-following-a-dilute-solution-of-h2so4-with-platinum-electrodes/",
            "question_text":"Predict the products of electrolysis in each of the following:",
            "answer_text":"135",
            "source":"Careers360",
            "domain":"learn.careers360.com",
            "votes": 1
        }
    ],
    "rectangle": null
}

Find results on

This feature on Google search displays a carousel of other websites or online directories that Google considers helpful in answering the search query.

 

In DataForSEO API response, surfaced websites and directories are provided as structured items – “find_results_on_element”.

find_results_on-item-title

Item title | title

find_results_on-item-source

Source | source

desktop-element-find_results_on
Element in SERP API

{
    "type":"find_results_on",
    "rank_group": 1,
    "rank_absolute": 1,
    "position":"left",
    "xpath":"/html[1]/body[1]/div[6]/div[2]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]",
    "items":[
        {
            "type":"find_results_on_element",
            "title":"Electrical service and electrician in London",
            "domain":"www.gumtree.com",
            "url":"https://www.gumtree.com/electrical-services/london",
            "source":"Gumtree"
        },
        {
            "type":"find_results_on_element",
            "title":"Electricians near London | Get a Quote",
            "domain":"www.yell.com",
            "url":"https://www.yell.com/s/electricians-london.html",
            "source":"Yell"
        }
    ],
    "rectangle": null
}

Stocks box

Stocks box feature on Google SERP displays a market summary from Google Finance for a particular company. This feature usually appears in the results for queries that contain a company name or a trading symbol and, but not necessarily, words related to stock market and trading activities.

 

Note that Google provides some financial information with a delay according to Google Finance disclaimer.

 

In DataForSEO API responses, you will find the data provided for each point on the graph as structured items – “graph_element”. If there is any additional information below the graph, you will find it in the “table_content” array of our API response.

stock_box-item-title

Title | title

stock_box-item-source

Source | source

stock_box-item-price

Price | price

stock_box-item-table_content

Table content | table_content

stock_box-item-graph_element

Items | graph_element

stock_box-item-previous_items

Previous close data | previous_items

desktop-element-stocks_box
Element in SERP API

{
    "type":"stocks_box",
    "rank_group": 1,
    "rank_absolute": 1,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[2]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]",
    "title": "Market Summary > Tesla Inc",
    "source":"NASDAQ: TSLA",
    "snippet":"Pre-market After hours В 405.11 В в€’5.72 (1.39%)",
    "price":"410.83 USD",
    "url": "https://www.google.com/finance?num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&sa=X&ved=2ahUKEwjAuJieh9zsAhV463MBHU0RBdoQ6M8CMAB6BAhfEAQ",
    "domain":"www.google.com",
    "rectangle": null,
    "table":{
        "table_header": null,
        "table_content":[
            [
                "Open",
                "409.96"
            ],
            [
                "High",
                "418.06"
            ],
            [
                "Low",
                "406.46"
            ],
            [
                "Mkt cap",
                "389.43B"
            ],
            [
                "P/E ratio",
                "813.98"
            ],
            [
                "Div yield",
                "-"
            ],
            [
                "Prev close",
                "406.02"
            ],
            [
                "52-wk high",
                "502.49"
            ],
            [
                "52-wk low",
                "61.85"
            ]
        ]
    },
    "graph":{
        "items":[
            {
                "type":"graph_element",
                "date":"2020-10-29T09:30:00",
                "value": 409.94
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T09:35:00",
                "value": 409.76
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T09:40:00",
                "value": 408.39
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T09:45:00",
                "value": 408.645
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T09:50:00",
                "value": 406.9501
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T09:55:00",
                "value": 408.16
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T10:00:00",
                "value": 408.77
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T10:05:00",
                "value": 410.92
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T10:10:00",
                "value": 410.89
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T10:15:00",
                "value": 410.46
            }
        ],
        "previous_items":[
            {
                "type":"graph_element",
                "date":"2020-10-29T16:00:00",
                "value": 410.83
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T16:05:00",
                "value": 410.57
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T16:10:00",
                "value": 410.83
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T16:15:00",
                "value": 409.04
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T16:20:00",
                "value": 410.78
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T16:25:00",
                "value": 409
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T16:30:00",
                "value": 409
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T16:35:00",
                "value": 407.94
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T16:40:00",
                "value": 407.88
            },
            {
                "type":"graph_element",
                "date":"2020-10-29T16:45:00",
                "value": 408.6
            }
        ]
    }
}

Local services

Local service ads (LSA) on Google SERP are displayed for searches related to businesses that provide services in a specific area, such as locksmiths, HVAC, plumbers, legal and financial consultancies, and more. Similar to PPC ads, this feature appears at the top of Google SERP. However, it is put above both paid and organic results. Local service ads display information about a service provider generated using data from their business profile. Designed to help businesses generate more leads, this SERP feature offers contact details upon clicking on the result.

 

In DataForSEO SERP API responses, data about each service provider from the LSA feature is returned in the form of a structured item -“local_services_element”.

Type | local_services_element

Title | title

Description | description

Rating | rating_type, value, votes_count, rating_max

Element in SERP API

{
    "type":"local_services",
    "rank_group": 1,
    "rank_absolute":1,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]",
    "title":"GOOGLE SCREENED|Personal Injury Lawyers nearby",
    "url": "https://www.google.com/search?q=new+york+personal+injury+lawyer&num=100&hl=en&gl=US&sabvi=Cjd4Y2F0OnNlcnZpY2VfYXJlYV9idXNpbmVzc19wZXJzb25hbF9pbmp1cnlfbGF3eWVyOmVuLVVT&sab=ChMI6ZLFg7-K8QIVChCRCh0RLA9VEoUBCAQQARoMCKXRzoICEJrbgbkJIPW1jTQqbAlhUt4E3y4uPxFxPQrXo3DtPxlKeWEf_2MaPyEAAAAAQsEKwCkAAACAYiAUwDFhUt4E3y4uPzlKeWEf_2MaP0HrcRKwrvrbP0nrcRKwrvrbP1FhUt4E3y4uP2EAAABgTwvsP2kAAAAAcRDyvxKFAQgEEAIaDAjFq-OlAhDAjbq9CSCnhO4vKmwJaNdc2whYJD8R4o64I-6I6z8Zfe9Y4774DT8hAAAAwFmCCsApAAAAgOLTFcAxeuwyqNYfLz85ayDZsIWFGD9B8-5CV3CS1z9J61WRKyE22T9RaNdc2whYJD9hAAAAwItX5j9pAAAAAGjN878ShQEIBBADGgwItbillAIQo4zeugkg856BLypsCe5oHRlKIhk_EcaB4XKueus_GRstSnhJYwM_IQAAAAAnxgvAKQAAAGBQHxfAMUXpBp7Zkio_OcAZ-yqlhxU_QaGPh6wmr9g_Sf1fxysh7dk_Ue5oHRlKIhk_YQAAAGD41Oc_aQAAAMAGXfO_GKmD8aChDhjS5eaNmw0Yx9aN2_cN",
    "domain":"www.google.com",
    "items":[
        {
            "type":"local_services_element",
            "title":"Lever & Ecker, PLLC",
            "url": "https://www.google.com/search?q=new+york+personal+injury+lawyer&cs=0&gsas=1&sabplaceid=ChIJOwg_06VPwokRYv534QaPC8g&sabpi=ChIIpdHOggIQmtuBuQkY_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_ivECFQoQkQodESwPVUgEUAE",
            "domain":"www.google.com",
            "description":"27 years in business",
            "rating":{
                "rating_type":"Max5",
                "value": 5,
                "votes_count": 46,
                "rating_max": 5
            },
            "profile_image_url": "https://lh3.googleusercontent.com/oUBEnTYJkyuK90Oh9efcmZYVlKtQmz6ATSCP9XQQikOPrNiVqrzkTQhIiL1kDQ=fcrop64=1,0c5014a4ef37faa5"
        },
        {
            "type":"local_services_element",
            "title":"La Sorsa & Beneventano",
            "url": "https://www.google.com/search?q=new+york+personal+injury+lawyer&cs=0&gsas=1&sabplaceid=ChIJOwg_06VPwokRYv534QaPC8g&sabpi=ChIIxavjpQIQwI26vQkY_8evoCUSN3hjYXQ6c2VydmljZV9hcmVhX2J1c2luZXNzX3BlcnNvbmFsX2luanVyeV9sYXd5ZXI6ZW4tVVMahAEvYWNsaz9zYT1MJmFpPURDaGNTRXdqcGtzV0R2NHJ4QWhVS0VKRUtIUkVzRDFVWUFCQVdHZ0pqWlEmbGFiZWw9Z2xzX21lc3NhZ2VfY2xpY2tfZnJlZSZzaWc9QU9ENjRfMElXdnREZDI4dmVvRGRMclhTVG5LMkhNbDY4QSZhZHVybD0ify9hY2xrP3NhPUwmYWk9RENoY1NFd2pwa3NXRHY0cnhBaFVLRUpFS0hSRXNEMVVZQUJBTUdnSmpaUSZsYWJlbD1wcm9maWxlX3ZpZXdfZnJlZSZzaWc9QU9ENjRfM3ppNDNMUmF6QmRBa2hWWjhyS1VXRUtrc19PQSZhZHVybD0qfi9hY2xrP3NhPUwmYWk9RENoY1NFd2pwa3NXRHY0cnhBaFVLRUpFS0hSRXNEMVVZQUJBUkdnSmpaUSZsYWJlbD1jYWxsX2J1dHRvbl9mcmVlJnNpZz1BT0Q2NF8xVEM0cVBqeVd6aG96Rzd4amxQeERaZ3hLbHZBJmFkdXJsPTKBAS9hY2xrP3NhPUwmYWk9RENoY1NFd2pwa3NXRHY0cnhBaFVLRUpFS0hSRXNEMVVZQUJBSEdnSmpaUSZsYWJlbD1nbHNfY2FsbF9jbGlja19mcmVlJnNpZz1BT0Q2NF8xWmZadTEwU2s0QzZIWkVuTWtxbFhWMEt3MF9RJmFkdXJsPTqBAS9hY2xrP3NhPUwmYWk9RENoY1NFd2pwa3NXRHY0cnhBaFVLRUpFS0hSRXNEMVVZQUJBY0dnSmpaUSZsYWJlbD1nbHNfYm9va19jbGlja19mcmVlJnNpZz1BT0Q2NF8zQkZ6aHFkMkx1ZzlzbFF6M1R1akRrbkRDMlZnJmFkdXJsPUITCOmSxYO_ivECFQoQkQodESwPVUgEUAI",
            "domain":"www.google.com",
            "description":"26 years in business",
            "rating":{
                "rating_type":"Max5",
                "value": 5,
                "votes_count": 21,
                "rating_max": 5
            },
            "profile_image_url": "https://lh3.googleusercontent.com/Nqt0i0FCslXLP3VUanYKkfT5RIWrYM--dQTDVClEV2xal7cepRzj9wk3f_mZuA=fcrop64=1,00000000ffffffff"
        },
        {
            "type":"local_services_element",
            "title":"Brandon J. Broderick, Attorney At Law",
            "url": "https://www.google.com/search?q=new+york+personal+injury+lawyer&cs=0&gsas=1&sabplaceid=ChIJOwg_06VPwokRYv534QaPC8g&sabpi=ChIItbillAIQo4zeugkY_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_ivECFQoQkQodESwPVUgEUAM",
            "domain":"www.google.com",
            "description":"10 years in business",
            "rating":{
                "rating_type":"Max5",
                "value": 5,
                "votes_count": 460,
                "rating_max": 5
            },
            "profile_image_url": "https://lh3.googleusercontent.com/D9ciqb-0a_WhFVAB15RrLQJqln7dj8T18DLcmrs6gyDFHxgoGB1Z442Ka-nNVA=fcrop64=1,2b240900cc748a07"
        }
    ],
    "rectangle": null
}

App

The Apps feature presents applications related to the initial query. Within the feature is information related to the displaying app(s) such as price, rating, etc.

 

In DataForSEO API responses, the “app” feature consists of structured items – “app_element”.

app-item-mobile

Item | app_element, description, title, price

mobile-element-app
Element in SERP API

{
    "type":"app",
    "rank_group": 1,
    "rank_absolute": 1,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[4]/div[1]/div[3]/div[1]/div[3]",
    "items":[
        {
            "type":"app_element",
            "title":"Spotify: Music and Podcasts",
            "description": null,
            "url":"https://apps.apple.com/us/app/spotify-music-and-podcasts/id324684580",
            "price": null
        },
        {
            "type":"app_element",
            "title":"Pandora: Music & Podcasts",
            "description": null,
            "url": "https://apps.apple.com/us/app/pandora-music-podcasts/id284035177",
            "price": null
        },
        {
            "type":"app_element",
            "title":"Shazam: Music Discovery",
            "description": null,
            "url": "https://apps.apple.com/us/app/shazam-music-discovery/id284993459",
            "price": null
        },
        {
            "type":"app_element",
            "title":"Google Play Music",
            "description": null,
            "url": "https://apps.apple.com/us/app/google-play-music/id691797987",
            "price": null
        },
        {
            "type":"app_element",
            "title":"Musi - Simple Music Streaming",
            "description": null,
            "url": "https://apps.apple.com/us/app/musi-simple-music-streaming/id591560124",
            "price": null
        },
        {
            "type":"app_element",
            "title":"YouTube Music",
            "description": null,
            "url": "https://apps.apple.com/gb/app/youtube-music/id1017492454",
            "price": null
        }
    ]
}

Visual stories

Visual stories feature on Google SERP is a unique type of AMP content displayed only on mobile devices. Web Stories blend video, audio, images, text, and animation to provide a dynamic full-screen content experience. This Google SERP feature shows a publisher logo, main poster picture, story title, and publisher info. Visual stories can be found on Google Search in a grid view or as a single result, and are also available as a carousel or single card in Google Discover, and as an image card with a Web Stories icon in Google Image search.

 

In DataForSEO SERP API responses, each card from the visual stories feature on Google Search is returned as a structured item – “visual_stories_element”.

visual-stories-element

Type | visual_stories_element

Title | Best Things To Do in New York City – U.S. News & World Report

URL | https://travel.usnews.com/ampstories/newyorkcity

mobile-visual-stories-
Element in SERP API

{
    "type":"visual_stories",
    "rank_group": 1,
    "rank_absolute": 6,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[3]/div[2]/div[1]/div[5]/div[3]/div[1]/g-card[2]",
    "items":[
        {
            "type":"visual_stories_element",
            "title":"Best Things To Do in New York City – U.S. News & World Report",
            "url": "https://travel.usnews.com/ampstories/newyorkcity",
            "domain":"travel.usnews.com"
        },
        {
            "type":"visual_stories_element",
            "title":"Best NYC Free Things To Do",
            "url": "https://findloveandtravel.com/web-stories/nyc-free-things-to-do/",
            "domain":"findloveandtravel.com"
        },
        {
            "type":"visual_stories_element",
            "title":"Best things to do on New York City's Roosevelt Island",
            "url": "https://www.cnn.com/ampstories/travel/best-things-to-do-on-new-york-citys-roosevelt-island",
            "domain":"www.cnn.com"
        },
        {
            "type":"visual_stories_element",
            "title":"Top 10 things to do in New York 2021",
            "url": "https://traveltoplist.com/web-stories/top-10-things-to-do-in-new-york-2021/",
            "domain":"traveltoplist.com"
        }
    ],
    "rectangle": null
}

Commercial units

Commercial units feature on Google SERP is a unique type of advertising content for travel and tourist attractions. It is usually triggered by search queries that start with “things to do in…” and contain a name of a city. Commercial units or “things to do” advertising units are displayed both on mobile and desktop devices in the form of a carousel, and ads of the SERP element offer information on tickets and tours available (and advertised) in the city the query mentions. Commercial units combine visual and text content, displaying images related to the advertised experience, ad publisher’s business name, attraction’s price, and rating.

 

In DataForSEO SERP API responses, each card from the commercial units feature on Google Search is returned as a structured item – “commercial_units_element”:

Type | commercial_units_element

Title | title

Price | current, regular, max_value, currency, is_price_range, displayed_price

Ad publisher | source

Rating | rating_type, value, votes_count, rating_max

mobile-commercial-units
Element in SERP API

{
    "type": "commercial_units",
    "rank_group": 1,
    "rank_absolute": 1,
    "position": "left",
    "xpath": "/html[1]/body[1]/div[3]/div[2]/div[1]/div[5]/div[1]/div[2]/div[1]/div[2]/div[1]",
    "title": "Tickets & tours",
    "items": [
        {
            "type": "commercial_units_element",
            "title": "Liberty Island Sunset Cruise",
            "url": "https://www.getyourguide.com/s",
            "domain": "www.getyourguide.com",
            "price": {
                "current": 32,
                "regular": null,
                "max_value": null,
                "currency": "USD",
                "is_price_range": false,
                "displayed_price": "$32"
            },
            "source": "GetYourGuide",
            "rating": {
                "rating_type": "Max5",
                "value": 4,
                "votes_count": 4,
                "rating_max": 5
            }
        },
        {
            "type": "commercial_units_element",
            "title": "Magical Evening Horse-Drawn Carriage through NYC (55 min)",
            "url": "https://www.viator.com/new-york-city/d687-ttd",
            "domain": "www.viator.com",
            "price": {
                "current": 170,
                "regular": null,
                "max_value": null,
                "currency": "USD",
                "is_price_range": false,
                "displayed_price": "$170"
            },
            "source": "Viator",
            "rating": {
                "rating_type": "Max5",
                "value": 5,
                "votes_count": 2,
                "rating_max": 5
            }
        },
        {
            "type": "commercial_units_element",
            "title": "Luna Park in Coney Island",
            "url": "https://www.tiqets.com/",
            "domain": "www.tiqets.com",
            "price": {
                "current": 57,
                "regular": null,
                "max_value": null,
                "currency": "USD",
                "is_price_range": false,
                "displayed_price": "$57"
            },
            "source": "Tiqets",
            "rating": {
                "rating_type": "Max5",
                "value": 5,
                "votes_count": 11,
                "rating_max": 5
            }
        },
        {
            "type": "commercial_units_element",
            "title": "Central Park Zoo: Total Experience",
            "url": "https://www.tiqets.com/en/new-york-attractions-c260932",
            "domain": "www.tiqets.com",
            "price": {
                "current": 20,
                "regular": null,
                "max_value": null,
                "currency": "USD",
                "is_price_range": false,
                "displayed_price": "$20"
            },
            "source": "Tiqets",
            "rating": {
                "rating_type": "Max5",
                "value": 4.5,
                "votes_count": 70,
                "rating_max": 5
            }
        },
        {
            "type": "commercial_units_element",
            "title": "NYC: Manhattan Bus Tour, Top of The Rock Ticket, & Cruise",
            "url": "https://www.getyourguide.com/s",
            "domain": "www.getyourguide.com",
            "price": {
                "current": 129,
                "regular": null,
                "max_value": null,
                "currency": "USD",
                "is_price_range": false,
                "displayed_price": "$129"
            },
            "source": "GetYourGuide",
            "rating": {
                "rating_type": "Max5",
                "value": 4,
                "votes_count": 15,
                "rating_max": 5
            }
        },
        {
            "type": "commercial_units_element",
            "title": "Best of NYC Cruise",
            "url": "https://www.getyourguide.com/",
            "domain": "www.getyourguide.com",
            "price": {
                "current": 44,
                "regular": null,
                "max_value": null,
                "currency": "USD",
                "is_price_range": false,
                "displayed_price": "$44"
            },
            "source": "GetYourGuide",
            "rating": {
                "rating_type": "Max5",
                "value": 4.5,
                "votes_count": 641,
                "rating_max": 5
            }
        },
        {
            "type": "commercial_units_element",
            "title": "Madame Tussauds New York",
            "url": "https://www.tiqets.com/en/new-york-attractions-c260932",
            "domain": "www.tiqets.com",
            "price": {
                "current": 40,
                "regular": null,
                "max_value": null,
                "currency": "USD",
                "is_price_range": false,
                "displayed_price": "$40"
            },
            "source": "Tiqets",
            "rating": {
                "rating_type": "Max5",
                "value": 4.5,
                "votes_count": 33,
                "rating_max": 5
            }
        },
        {
            "type": "commercial_units_element",
            "title": "Best of New York in 1 Day : Walking Tour & Boat Ride",
            "url": "https://www.tripadvisor.com/",
            "domain": "www.tripadvisor.com",
            "price": {
                "current": 65,
                "regular": null,
                "max_value": null,
                "currency": "USD",
                "is_price_range": false,
                "displayed_price": "$65"
            },
            "source": "Tripadvisor",
            "rating": null
        },
        {
            "type": "commercial_units_element",
            "title": "NYC: One World Observatory and World Trade Center Tour",
            "url": "https://www.getyourguide.com/",
            "domain": "www.getyourguide.com",
            "price": {
                "current": 71,
                "regular": null,
                "max_value": null,
                "currency": "USD",
                "is_price_range": false,
                "displayed_price": "$71"
            },
            "source": "GetYourGuide",
            "rating": {
                "rating_type": "Max5",
                "value": 4.5,
                "votes_count": 56,
                "rating_max": 5
            }
        },
        {
            "type": "commercial_units_element",
            "title": "NYC East Village Vintage Shopping & Art on a Budget",
            "url": "https://www.tripadvisor.com/",
            "domain": "www.tripadvisor.com",
            "price": {
                "current": 215,
                "regular": null,
                "max_value": null,
                "currency": "USD",
                "is_price_range": false,
                "displayed_price": "$215"
        },
            "source": "Tripadvisor",
            "rating": null
        },
        {
            "type": "commercial_units_element",
            "title": "New York Historical Society",
            "url": "https://www.tiqets.com/en/new-york-attractions-c260932",
            "domain": "www.tiqets.com",
            "price": {
                "current": 20,
                "regular": null,
                "max_value": null,
                "currency": "USD",
                "is_price_range": false,
                "displayed_price": "$20"
            },
            "source": "Tiqets",
            "rating": {
                "rating_type": "Max5",
                "value": 5,
                "votes_count": 1,
                "rating_max": 5
            }
        },
        {
            "type": "commercial_units_element",
            "title": "The Best of Brooklyn Walking Tour: \"The Brooklyn Revolution!\"",
            "url": "https://www.tripadvisor.com/",
            "domain": "www.tripadvisor.com",
            "price": {
                "current": 46,
                "regular": null,
                "max_value": null,
                "currency": "USD",
                "is_price_range": false,
                "displayed_price": "$46"
            },
            "source": "Tripadvisor",
            "rating": {
                "rating_type": "Max5",
                "value": 5,
                "votes_count": 7,
                "rating_max": 5
            }
        },
        {
            "type": "commercial_units_element",
            "title": "High Line and Chelsea Small Group Tour",
            "url": "https://www.tripadvisor.com/",
            "domain": "www.tripadvisor.com",
            "price": {
                "current": 35,
                "regular": null,
                "max_value": null,
                "currency": "USD",
                "is_price_range": false,
                "displayed_price": "$35"
            },
            "source": "Tripadvisor",
            "rating": {
                "rating_type": "Max5",
                "value": 5,
                "votes_count": 244,
                "rating_max": 5
            }
        }
    ],
    "rectangle": {
        "x": 0,
        "y": 163,
        "width": 360,
        "height": 285
    }
}