“Our experience of working with DataForSEO has been fantastic at all levels. In particular, we have been blown away by the professionalism and help we have received from the support team. Not only are they quick to find answers to our questions, but more importantly, their knowledge of the product is what truly stands out. Being so proactive in building upscale data solutions, adding new services, and troubleshooting – that is something unseen among other data providers.”

Sean Cooney, Co-Founder & CEO of Omologist.com
 

About Omologist

 
Omologist is a digital marketing agency focusing on paid advertising. The team has a lot of experience working with retail, B2B, e-commerce, and industrial businesses around the world.

Knowing paid advertising first-hand, the company decided to build its own platform, a SaaS product helping digital marketers find the best-fitting channels for running ad campaigns, and better adjust their advertising strategies.
 

Business Challenge

“Omologist is building Bloomberg for digital marketers”, says Sean.

While Bloomberg is supplying its customers with accurate information for decision-making in the world of finance, Omologist is developing an extensive platform similar to Bloomberg Terminal, but aimed at enabling digital marketers to make smarter data-driven decisions.

However, bringing up a comprehensive solution that would provide quality real-time data from a variety of sources is an immense scope of work. After carrying out the project estimation and planning, the company management quickly realized they needed a reliable data supplier.

Sean pointed out: “The key obstacle for us like for many companies is coding which has to be done well and also takes time and is complex”. This is particularly challenging when the aim is “not to just analyze this data but also provide insights, reporting, and tasks to be implemented on campaigns for digital marketers.” Among other important issues slowing down the development process, the company’s CEO mentioned “combining large data sets” and paying attention to the data quality.

As time and money are the scarcest resources for any enterprise, Omologist decided not to reinvent the wheel and look for ready-made solutions that would eliminate the complexities of dealing with data collection.

Objectives

• Transition from a digital marketing agency to devising software
• Combine a variety of data sources in a single platform
• Find a reliable provider of real-time high-quality data
• Concentrate efforts on building up data visualisation capabilities

Solution

“We found out about DataForSEO from an extensive search for a data supplier. The important factor for us is that DataForSEO focuses on the quality and cost of data. API integration allows us to focus on other aspects of the platform development”, says Sean.

Omologist is already building the platform, which is going to be a comprehensive digital marketing toolkit. They started with bringing up the basic essential tools –
rank trackers. Using our SERP API, Omologist was able to combine data from Google and Bing to develop a powerful keyword tracker. Moreover, they have created a shopping tracker on top of Google Shopping and Amazon APIs which is, as the company’s CEO noted, one of the key things that differentiate their offering.

DataForSEO helped Omologist to overcome several obstacles. First of all, the company empowered the platform with several data sources. Along with that, Sean says that obtaining structured up-to-date data with our APIs allows them “to focus on the integration of data into analysis, insights, tasks, and presentation rather looking for a quality source”.

The company’s objective of bringing up such a complex solution requires a lot of work nonetheless. But we are happy that DataForSEO APIs help them to accelerate the process of reaching their goals. Omologist anticipates enlarging their toolkit and will rely on DataForSEO to implement their future ideas.

The CEO of Omologist notes that “ensuring you have high-quality data inputs is crucial together with partners you can trust”.