07
Jun
Compare Sites
in
Comments
Compare Sites
The Compare Sites Google SERP feature lets searchers compare sites using a carousel and a new search filter. For instance, if you’re searching for a hotel, alongside traditional web results and a hotel pack, Google will show a carousel of sites where you can gain more information, and compare your options. This feature may also appear for search queries like “books for sale” or “cars for sale.”
In DataForSEO SERP API responses, each website from the Compare Sites feature is returned as a structured item – “compare_sites_element”.
Type | compare_sites_element
Item title | title
Image | image_url
Source | source
Element in SERP API
{
"type": "compare_sites",
"rank_group": 1,
"rank_absolute": 2,
"position": "left",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[13]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]",
"title": "Places sites",
"items": [
{
"type": "compare_sites_element",
"title": "THE 5 BEST Hilton Hotels in Paris, France - Tripadvisor",
"url": "https://www.tripadvisor.com/Hotels-g187147-zfb9204-Paris_Ile_de_France-Hotels.html",
"domain": "www.tripadvisor.com",
"image_url": "https://api.dataforseo.com/cdn/i/06071216-1535-0139-0000-161e6af13fd1:0",
"source": "Tripadvisor"
},
{
"type": "compare_sites_element",
"title": "The 10 best Hilton hotels in Paris, France | Booking.com",
"url": "https://www.booking.com/hilton/city/fr/paris.html",
"domain": "www.booking.com",
"image_url": "https://api.dataforseo.com/cdn/i/06071216-1535-0139-0000-161e6af13fd1:1",
"source": "Booking.com"
},
{
"type": "compare_sites_element",
"title": "Best Hilton Hotels Near Me",
"url": "https://www.yelp.com/nearme/hilton-hotels",
"domain": "www.yelp.com",
"image_url": "https://api.dataforseo.com/cdn/i/06071216-1535-0139-0000-161e6af13fd1:2",
"source": "Yelp"
},
{
"type": "compare_sites_element",
"title": "Tous les hôtels Hilton à Paris",
"url": "https://www.hotelaparis.com/chaines-hotelieres-paris/hotels-hilton-paris.html",
"domain": "www.hotelaparis.com",
"image_url": "https://api.dataforseo.com/cdn/i/06071216-1535-0139-0000-161e6af13fd1:3",
"source": "Hotelaparis.com"
},
{
"type": "compare_sites_element",
"title": "IHG Hotels & Resorts – Book hotels online at 6,000+ destinations worldwide.",
"url": "https://www.ihg.com/hotels/us/en/reservation",
"domain": "www.ihg.com",
"image_url": "https://api.dataforseo.com/cdn/i/06071216-1535-0139-0000-161e6af13fd1:4",
"source": "IHG"
}
],
"rectangle": null
}
