Local Pack

Local Pack

The main aim of the Local Pack is to provide users with the necessary information about local establishments relevant to their queries. This feature appears inside the SERP in the “3-pack” form and can give info about the listed establishment’s name, phone number, address, work hours, rating, and location on the map.

 

You can get the full list of reviews for a local establishment with Google Reviews API.
You can also use Business Data API to get full Google My Business profile data of an establishment based on its business name or cid.

local pack item

Type | local_pack

local pack title

Title | title

local pack description

Description | description

local pack rating type

Rating | rating_type, value, votes_count, rating_max

window feature local pack
Element in SERP API
 
[
    {
        "type":"local_pack",
        "rank_group": 1,
        "rank_absolute":4,
        "title":"Pizza Hut Restaurants",
        "description": "19 Leicester Square · Near Leicester Square \n\nDine-in · Takeaway · No-contact delivery \n",
        "domain": null,
        "phone": null,
        "url": null,
        "is_paid": false,
            "rating":{
            "rating_type":"Max5",
            "value": 3.8,
            "votes_count": 1795,
            "rating_max": 5
        },
        "cid":"18209520383962715684",
        "rectangle": null
    },
    {
        "type":"local_pack",
        "rank_group": 2,
        "rank_absolute": 5,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[1]/div[4]/div[2]",
        "title":"Pepe Italian Street Food",
        "description": "27 Old Compton St · Near Chinatown, London \n\nSeasonal Italian street food restaurant \n",
        "domain": null,
        "phone": null,
        "url": null,
        "is_paid": false,
        "rating":{
            "rating_type":"Max5",
            "value": 4.1,
            "votes_count": 246,
            "rating_max": 5
        },
        "cid":"17581327428399210771",
        "rectangle": null
    },
    {
        "type":"local_pack",
        "rank_group": 3,
        "rank_absolute": 6,
        "position":"left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[1]/div[4]/div[3]",
        "title":"The Pizzeria",
        "description": "97 Great Russell St · In the British Museum \n\nDine-in · Takeaway \n",
        "domain": null,
        "phone": null,
        "url": null,
        "is_paid": false,
        "rating":{
        "rating_type":"Max5",
            "value": 3.9,
            "votes_count": 252,
            "rating_max": 5
        },
        "cid":"353535354518022072",
        "rectangle": null
    }
]

Danil Tivikov

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