18
Oct
Local Pack
in
Comments
Local Pack
The main aim of the Local Pack is to provide users with the necessary information about local establishments relevant to their queries. This feature appears inside the SERP in the “3-pack” form and can give info about the listed establishment’s name, phone number, address, work hours, rating, and location on the map.
You can get the full list of reviews for a local establishment with Google Reviews API.
You can also use Business Data API to get full Google My Business profile data of an establishment based on its business name or cid.

Type | local_pack

Title | title

Description | description

Rating | rating_type, value, votes_count, rating_max

Element in SERP API
[
{
"type":"local_pack",
"rank_group": 1,
"rank_absolute":4,
"title":"Pizza Hut Restaurants",
"description": "19 Leicester Square · Near Leicester Square \n\nDine-in · Takeaway · No-contact delivery \n",
"domain": null,
"phone": null,
"url": null,
"is_paid": false,
"rating":{
"rating_type":"Max5",
"value": 3.8,
"votes_count": 1795,
"rating_max": 5
},
"cid":"18209520383962715684",
"rectangle": null
},
{
"type":"local_pack",
"rank_group": 2,
"rank_absolute": 5,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[1]/div[4]/div[2]",
"title":"Pepe Italian Street Food",
"description": "27 Old Compton St · Near Chinatown, London \n\nSeasonal Italian street food restaurant \n",
"domain": null,
"phone": null,
"url": null,
"is_paid": false,
"rating":{
"rating_type":"Max5",
"value": 4.1,
"votes_count": 246,
"rating_max": 5
},
"cid":"17581327428399210771",
"rectangle": null
},
{
"type":"local_pack",
"rank_group": 3,
"rank_absolute": 6,
"position":"left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[1]/div[4]/div[3]",
"title":"The Pizzeria",
"description": "97 Great Russell St · In the British Museum \n\nDine-in · Takeaway \n",
"domain": null,
"phone": null,
"url": null,
"is_paid": false,
"rating":{
"rating_type":"Max5",
"value": 3.9,
"votes_count": 252,
"rating_max": 5
},
"cid":"353535354518022072",
"rectangle": null
}
]