People Also Ask

People Also Ask

The People Also Ask feature provides information in the form of expandable boxes with questions related to the user’s query.
In DataForSEO SERP API responses, the “People Also Ask” feature consists of structured elements – “people_also_ask_element”. The content of the expandable box is marked as “expanded_element”, which can contain either a “people_also_ask_expanded_element” with a standard question or answer expansion, or a “people_also_ask_ai_overview_expanded_element” – Google’s AI-generated summary with related references.

people also ask element

Type | people_also_ask_element

people also ask title

Item title | title

Item typ | people_also_ask_expanded_element

people also ask title

Item title | title

people also ask description

Description | description

AIO in PAA | people_also_ask_ai_overview_expanded_element

AIO text | text

people also ask aio references

AIO references | references

People Also Ask in SERP API Now Include AI Overviews
Element in SERP API

{
    "type": "people_also_ask",
    "rank_group": 1,
    "rank_absolute": 4,
    "position": "left",
    "xpath": "/html[1]/body[1]/div[3]/div[1]/div[11]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[3]/div[1]",
    "items": [
        {
            "type": "people_also_ask_element",
            "title": "How do I get my full credit report from Equifax?",
            "seed_question": null,
            "xpath": "/html[1]/body[1]/div[3]/div[1]/div[11]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[3]/div[1]/div[1]/div[2]/div[1]",
            "expanded_element": [
                {
                    "type": "people_also_ask_expanded_element",
                    "featured_title": null,
                    "url": "https://www.equifax.com/personal/help/article-list/-/h/a/free-equifax-credit-report/",
                    "domain": "www.equifax.com",
                    "title": "How can I get a free Equifax credit report?",
                    "description": "For www.annualcreditreport.com, you can also order credit reports by phone or mail: Phone: Call (877) 322-8228. You will go through an identity verification process over the phone, and your Equifax credit report will be mailed to you within 15 days.",
                    "images": null,
                    "timestamp": null,
                    "table": null
                }
            ]
        },
        {
            "type": "people_also_ask_element",
            "title": "Can you check Equifax for free?",
            "seed_question": null,
            "xpath": "/html[1]/body[1]/div[3]/div[1]/div[11]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[3]/div[1]/div[1]/div[2]/div[2]",
            "expanded_element": [
                {
                    "type": "people_also_ask_ai_overview_expanded_element",
                    "items": [
                        {
                            "type": "ai_overview_element",
                            "title": null,
                            "text": "Yes, you can get a free Equifax credit report. You can access it either through AnnualCreditReport.com or by creating a free myEquifax account.",
                            "images": null,
                            "references": [
                                {
                                    "type": "ai_overview_reference",
                                    "source": "Equifax",
                                    "domain": "www.equifax.com",
                                    "url": "https://www.equifax.com/personal/credit-report-services/free-credit-reports/#:~:text=You%20can%20get%20free%20Equifax%20credit%20reports%20at%20annualcreditreport.com.&text=You%20can%20also%20receive%20free,Report%22%20on%20your%20myEquifax%20dashboard.",
                                    "title": "Get a Free Credit Report | Equifax®",
                                    "text": "You can get free Equifax credit reports at annualcreditreport.com. You can also receive free Equifax credit reports with a myEquif..."
                                },
                                {
                                    "type": "ai_overview_reference",
                                    "source": "Equifax",
                                    "domain": "www.equifax.com",
                                    "url": "https://www.equifax.com/personal/education/credit/score/articles/-/learn/what-is-my-equifax/",
                                    "title": "What is myEquifax™? | Equifax",
                                    "text": "With a free myEquifax account, you can receive free Equifax credit reports, place a security freeze, fraud alert or submit a dispu..."
                                }
                            ]
                        }
                    ],
                    "references": null
                }
            ]
        }
    ],
    "rectangle": {
        "x": 181,
        "y": 360,
        "width": 652,
        "height": 176
    }
}

Danil Tivikov

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