Refine Products

Refine Products

Refine Products is a Google SERP feature that appears as a block of search refinement options with image cards assisting users to identify their choice easier. Once a certain option is clicked, Google simply adds the featured term(s) to the original search query.

 

This feature can pop up both for broad, high volume searches and for less common terms related to commercial research.

 

In DataForSEO SERP API responses, each refinement option from the Refine Products feature is returned as a structured item – “refine_products_element”.

refine products title

Title | title

refine products item type

Item type | refine_products_element

refine products item title

Item title | title

refine products image link

Image link | image_url

refine products refinement option

Refinement option | refine_type

refine products
Element in SERP API

  {
  "type": "refine_products",
  "rank_group": 1,
  "rank_absolute": 53,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[7]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[53]/div[1]",
  "title": "Refine Moisturizers",
  "items": [
    {
      "type": "refine_products_element",
      "title": "Cetaphil",
      "image_url": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcS84AsxZONw-aiKToU1Q7-TUsEFEpG96g28fjkEyidMgk0PpxH4lxQaAIdlU-mxz2Pi8szaxQPXp5RXPjI3-fn0GasO1TNOVDq3iImdTag0U6Zqrd-0Uo9k",
      "keyword": "cetaphil moisturizer",
      "refine_type": "By brand",
      "xpath": "/html[1]/body[1]/div[7]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[53]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]/div[2]/div[1]/a[1]"
    },
    {
      "type": "refine_products_element",
      "title": "CeraVe",
      "image_url": "https://encrypted-tbn1.gstatic.com/shopping?q=tbn:ANd9GcTW6hoAbaLm72hQ08wcSKJvQIwSk-GQ5SgTX8LHdc9bzNnGbKsIkb9YRx_2qmNkGEDqIVdBMuP70IwPbTLLLGrrs3-cLqXo5TMsqrOkAIKrnIuA_aMokXSquw",
      "keyword": "cerave krem nawilżający",
      "refine_type": "By brand",
      "xpath": "/html[1]/body[1]/div[7]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[53]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]/div[2]/div[1]/a[2]"
    },
    {
      "type": "refine_products_element",
      "title": "NIVEA",
      "image_url": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcTUo88orjhtJ1jFgIcDYLxM0XmSv2yu3myniy8LWUVmXGjTkk57YAa7CMii26IOn0m7YsoSgaEoWneyKSoe1aAxGpHV55Rxihr_9makM3jdKws2NUJTXE59",
      "keyword": "nivea moisturizer",
      "refine_type": "By brand",
      "xpath": "/html[1]/body[1]/div[7]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[53]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]/div[2]/div[1]/a[3]"
    }
  ],
  "rectangle": {
    "x": 230,
    "y": 10036,
    "width": 652,
    "height": 470
  }
}

Danil Tivikov

Embed DataForSeo widget on your website


Embed code:
Preview: