18
Oct
Refine Products
in
Comments
Refine Products
Refine Products is a Google SERP feature that appears as a block of search refinement options with image cards assisting users to identify their choice easier. Once a certain option is clicked, Google simply adds the featured term(s) to the original search query.
This feature can pop up both for broad, high volume searches and for less common terms related to commercial research.
In DataForSEO SERP API responses, each refinement option from the Refine Products feature is returned as a structured item – “refine_products_element”.
Title | title
Item type | refine_products_element
Item title | title
Image link | image_url
Refinement option | refine_type
Element in SERP API
{
"type": "refine_products",
"rank_group": 1,
"rank_absolute": 53,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[53]/div[1]",
"title": "Refine Moisturizers",
"items": [
{
"type": "refine_products_element",
"title": "Cetaphil",
"image_url": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcS84AsxZONw-aiKToU1Q7-TUsEFEpG96g28fjkEyidMgk0PpxH4lxQaAIdlU-mxz2Pi8szaxQPXp5RXPjI3-fn0GasO1TNOVDq3iImdTag0U6Zqrd-0Uo9k",
"keyword": "cetaphil moisturizer",
"refine_type": "By brand",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[53]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]/div[2]/div[1]/a[1]"
},
{
"type": "refine_products_element",
"title": "CeraVe",
"image_url": "https://encrypted-tbn1.gstatic.com/shopping?q=tbn:ANd9GcTW6hoAbaLm72hQ08wcSKJvQIwSk-GQ5SgTX8LHdc9bzNnGbKsIkb9YRx_2qmNkGEDqIVdBMuP70IwPbTLLLGrrs3-cLqXo5TMsqrOkAIKrnIuA_aMokXSquw",
"keyword": "cerave krem nawilżający",
"refine_type": "By brand",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[53]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]/div[2]/div[1]/a[2]"
},
{
"type": "refine_products_element",
"title": "NIVEA",
"image_url": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcTUo88orjhtJ1jFgIcDYLxM0XmSv2yu3myniy8LWUVmXGjTkk57YAa7CMii26IOn0m7YsoSgaEoWneyKSoe1aAxGpHV55Rxihr_9makM3jdKws2NUJTXE59",
"keyword": "nivea moisturizer",
"refine_type": "By brand",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[53]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]/div[2]/div[1]/a[3]"
}
],
"rectangle": {
"x": 230,
"y": 10036,
"width": 652,
"height": 470
}
}
