18
Oct
Shopping
in
Comments
Shopping
The Shopping feature in search results displays a carousel of product listings, along with their prices and other important information. Google Shopping is the ads service powered by Google Ads and Google Merchant Center. You can read more about it in our blog post Merchant API: Getting Big With E-commerce Data. Part 1: Google Shopping API.
In DataForSEO SERP API responses, each products from the “Shopping” feature is returned as a structured item – “shopping_element”.
Type | shopping_element
Item title | title
Source | source
Rating | rating_type, value, votes_count, rating_max
Element in SERP API
{
"type": "shopping",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[3]/div[1]/div[11]/div[1]/div[1]/div[1]/div[1]",
"title": "Sponsored",
"items": [
{
"type": "shopping_element",
"title": "Apple iPhone 16 Pro Max 256GB in Black Titanium | Smartphone | Verizon (with 36 monthly installment payments + plan)",
"price": {
"current": 0,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$0.00 now"
},
"source": "Verizon",
"description": "4 colors",
"marketplace": null,
"marketplace_url": null,
"url": "https://www.verizon.com/smartphones/apple-iphone-16-pro-max/?sku=sku6016022&edgeTerm=36",
"rating": {
"rating_type": "Max5",
"value": 4.1,
"votes_count": 6000,
"rating_max": 5
}
},
{
"type": "shopping_element",
"title": "Apple iPhone 16 Pro Max - 256GB - Desert Titanium - With 36 Installment Payments + Plan (with contract)",
"price": {
"current": 0,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$0.00 now"
},
"source": "AT&T",
"description": "\"Performs well\" · \"Quality camera\" · \"Long battery life\" · \"Attractive\"",
"marketplace": null,
"marketplace_url": null,
"url": "https://www.att.com/buy/phones/apple-iphone-16-pro-max.html?source=E-g2s10000000000X&wtExtndSource=SWIS-iPhone",
"rating": {
"rating_type": "Max5",
"value": 4.1,
"votes_count": 6000,
"rating_max": 5
}
},
{
"type": "shopping_element",
"title": "Apple iPhone 16 Pro Max - Desert Titanium - 256GB (with 24 monthly payments + plan)",
"price": {
"current": 0,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$0.00 now"
},
"source": "T-Mobile",
"description": "4 colors",
"marketplace": null,
"marketplace_url": null,
"url": "https://www.t-mobile.com/cell-phone/apple-iphone-16-pro-max?sku=195949805066",
"rating": null
}
],
"rectangle": null
}
