Shopping

Shopping

The Shopping feature in search results displays a carousel of product listings, along with their prices and other important information. Google Shopping is the ads service powered by Google Ads and Google Merchant Center. You can read more about it in our blog post Merchant API: Getting Big With E-commerce Data. Part 1: Google Shopping API.

 

In DataForSEO SERP API responses, each products from the “Shopping” feature is returned as a structured item – “shopping_element”.

shopping type

Type | shopping_element

shopping item title

Item title | title

shopping source

Source | source

shopping rating

Rating | rating_type, value, votes_count, rating_max

shopppng img
Element in SERP API

{
  "type": "shopping",
  "rank_group": 1,
  "rank_absolute": 1,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[3]/div[1]/div[11]/div[1]/div[1]/div[1]/div[1]",
  "title": "Sponsored",
  "items": [
    {
      "type": "shopping_element",
      "title": "Apple iPhone 16 Pro Max 256GB in Black Titanium | Smartphone | Verizon (with 36 monthly installment payments + plan)",
      "price": {
        "current": 0,
        "regular": null,
        "max_value": null,
        "currency": "USD",
        "is_price_range": false,
        "displayed_price": "$0.00 now"
      },
      "source": "Verizon",
      "description": "4 colors",
      "marketplace": null,
      "marketplace_url": null,
      "url": "https://www.verizon.com/smartphones/apple-iphone-16-pro-max/?sku=sku6016022&edgeTerm=36",
      "rating": {
        "rating_type": "Max5",
        "value": 4.1,
        "votes_count": 6000,
        "rating_max": 5
      }
    },
    {
      "type": "shopping_element",
      "title": "Apple iPhone 16 Pro Max - 256GB - Desert Titanium - With 36 Installment Payments + Plan (with contract)",
      "price": {
        "current": 0,
        "regular": null,
        "max_value": null,
        "currency": "USD",
        "is_price_range": false,
        "displayed_price": "$0.00 now"
      },
      "source": "AT&T",
      "description": "\"Performs well\" · \"Quality camera\" · \"Long battery life\" · \"Attractive\"",
      "marketplace": null,
      "marketplace_url": null,
      "url": "https://www.att.com/buy/phones/apple-iphone-16-pro-max.html?source=E-g2s10000000000X&wtExtndSource=SWIS-iPhone",
      "rating": {
        "rating_type": "Max5",
        "value": 4.1,
        "votes_count": 6000,
        "rating_max": 5
      }
    },
    {
      "type": "shopping_element",
      "title": "Apple iPhone 16 Pro Max - Desert Titanium - 256GB (with 24 monthly payments + plan)",
      "price": {
        "current": 0,
        "regular": null,
        "max_value": null,
        "currency": "USD",
        "is_price_range": false,
        "displayed_price": "$0.00 now"
      },
      "source": "T-Mobile",
      "description": "4 colors",
      "marketplace": null,
      "marketplace_url": null,
      "url": "https://www.t-mobile.com/cell-phone/apple-iphone-16-pro-max?sku=195949805066",
      "rating": null
    }
  ],
  "rectangle": null
}

Danil Tivikov

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