Top sights

Top sights

Top sights or Things to Do element on Google SERP is frequently triggered by search queries that include a location name. This feature displays a carousel of places to visit in the vicinity of the mentioned location. Each card in the carousel surfaces the place name, rating and short description.

 

In DataForSEO API responses, this horizontal list of places is represented in the format of structured items – “top_sights_element”.

top_sights_elementl-item-title

Item title | title

top_sights_elementl-item-description

Description | description

top_sights_elementl-item-rating

Rating | rating

desktop-element-top_sights
Element in SERP API

{
    "type":"top_sights",
    "rank_group": 1,
    "rank_absolute": 1,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[2]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]",
    "title":"Top sights in Pittsburgh",
    "items":[
        {
            "type":"top_sights_element",
            "title":"Phipps Conservatory and Botanical Gardens4.8(6,355)Botanical gardens & Victorian greenhouse",
            "url": "https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/077lw0&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAAwAHoECAoQKQ",
            "description":"Botanical gardens & Victorian greenhouse",
            "rating":{
                "rating_type":"Max5",
                "value": 4.8,
                "votes_count": 6355,
                "rating_max": 5
            }
        },
        {
            "type":"top_sights_element",
            "title":"The Andy Warhol Museum4.6(2,982)Warhol's works & the art he inspired",
            "url":"https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/04n7k0b&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAEwAHoECAoQKw",
            "description":"Warhol's works & the art he inspired",
            "rating":{
                "rating_type":"Max5",
                "value": 4.6,
                "votes_count": 2982,
                "rating_max": 5
            }
        },
        {
            "type":"top_sights_element",
            "title":"Pittsburgh Zoo & PPG Aquarium4.5(9,968)Polar bears, leopards, elephants, sharks",
            "url":"https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/0clgn3&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAIwAHoECAoQLQ",
            "description":"Polar bears, leopards, elephants, sharks",
            "rating":{
                "rating_type":"Max5",
                "value": 4.5,
                "votes_count": 9968,
                "rating_max": 5
            }
        },
        {
            "type":"top_sights_element",
            "title":"Carnegie Science Center4.5(867)Exhibits, a planetarium & kids programs",
            "url":"https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/03yxnw8&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAMwAHoECAoQLw",
            "description":"Exhibits, a planetarium & kids programs",
            "rating":{
                "rating_type":"Max5",
                "value": 4.5,
                "votes_count": 867,
                "rating_max": 5
            }
        },
        {
            "type":"top_sights_element",
            "title":"Point State Park4.7(6,007)Rivers, hiking trails & Fort Pitt museum",
            "url": "https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/06z_kg9&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAQwAHoECAoQMQ",
            "description":"Rivers, hiking trails & Fort Pitt museum",
            "rating":{
                "rating_type":"Max5",
                "value": 4.7,
                "votes_count": 6007,
                "rating_max": 5
            }
        },
        {
            "type":"top_sights_element",
            "title":"National Aviary4.7(4,070)Bird zoo for encounters & kids' parties",
            "url":"https://www.google.com/travel/things-to-do/see-all?g2lb=2502548,4258168,4270442,4306835,4317915,4322823,4328159,4371334,4401769,4419364,4425458,4433754,4435574,4436127,4444000,4270859,4284970,4291517,4412690&hl=en&gl=us&un=1&dest_mid=/m/068p2&dest_state_type=sattd&dest_src=ts&poi_mid=/m/08x82d&sa=X&ved=2ahUKEwiDouijqLHsAhUXE7kGHQIRDZoQ69EBKAUwAHoECAoQMw",
            "description":"Bird zoo for encounters & kids' parties",
            "rating":{
                "rating_type":"Max5",
                "value": 4.7,
                "votes_count": 4070,
                "rating_max": 5
            }
        }
    ],
    "rectangle": null
}

Danil Tivikov

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