About Fattoretto Agency

Fattoretto Agency is a prominent SEO and Digital PR agency based in Italy specializing in SEO consulting, digital PR, and content marketing for ecommerce businesses. The agency’s team of seasoned professionals is guided by Massimo Fattoretto, a renowned ecommerce and SEO specialist, and a frequent speaker at major digital events in Italy. He also is the creator of FattoBoost, the Fattoretto Agency’s proprietary software for predictive and data-driven SEO.

Objectives

➤ Further integrate AI and machine learning algorithms to improve the efficiency of FattoBoost.
➤ Ensure FattoBoost’s scalability for handling an increasing number of users and larger datasets.
➤ Enhance the tool’s data analysis capabilities and work on integration with other platforms and tools.

Featured Products

Keyword Data > Google Ads API: unlimited access to Google’s keyword data

➤ Accurate up-to-date search volume
➤ Estimated potential impressions, CPC, and clicks
➤ Up to 20,000 suggestions for your target keywords
➤ Keywords relevant to the specified domain

About DataForSEO

DataForSEO is the leading provider of SEO data for the marketing technology industry. With an API-led approach to data delivery, DataForSEO is enabling hundreds of software businesses to enhance their products with reliable, accurate, and fresh data.

Background

Fattoretto Agency has always strived to be at the forefront of digital marketing innovation. The usage of Python-based proprietary tools, innovative AI techniques, and the agency’s signature solution FattoBoost have become the main unique characteristics that help the agency stand out.

FattoBoost, in particular, is the key tool used by the agency on a day-to-day basis. Here’s how it works: FattoBoost extracts and reprocesses customers’ data from Google Search Console via API, adds data from DataForSEO and Semrush APIs, and uses Machine Learning to deliver case-tailored ecommerce insights.

Massimo Fattoretto, the CEO of Fattoretto Agency, shared why they decided to invest resources into the development of in-house software:

We wanted to give a boost to the quality of work of our senior SEOs and at the same time make it easier for them to read and represent data in the monthly reports we sent to our clients. So, for this reason, the idea of FattoBoost was born, named after our agency “Fattoretto”.

The integration of FattoBoost and other cutting-edge solutions into the team’s workflow has expedited the process of delivering SEO results to agency clients, which today include esteemed names such as BNP Paribas, Banca Mediolanum, Vicenzi, Morellato, Replay, Aeffe, and Ceramiche Refin among many others.

As the demand for Fattoretto Agency services grows, they aim to further evolve FattoBoost, ensuring that it can seamlessly handle an increasing number of customers and larger datasets without compromising performance.

Business challenge

In the agency’s pursuit of continuous improvement, the team stumbled upon a precision issue in FattoBoost, which could jeopardize the realization of the ambitious goals of the Fattoretto Agency. The issue was with the outdated search volume data they obtained from another tool, which failed to match the accuracy and freshness of Google’s stats. To eliminate data accuracy obstacles on their way to further enhancements of FattoBoost, the agency couldn’t help but reconsider their data provider.

Solution

Recognizing the critical need for up-to-date and reliable search volume data, Fattoretto Agency was looking for quality solutions and discovered DataForSEO on social media.

“I first came across DataForSEO on LinkedIn,” said Massimo. “After exploring the website in detail, we reached out to test it thoroughly, and the test was successful. 😊 Previously, we imported data from another tool,” he added, “but we found that its search volume data was not as updated as Google’s. This was the primary reason for integrating DataForSEO, which has search volume data completely updated to Google’s.”

At this point, Fattoretto Agency made a strategic decision to integrate DataForSEO’s Google Ads API into their tool. “The integration was quite straightforward,” shared Massimo. “The assistance and completeness of information in using the APIs were instrumental. The website has various examples, which also facilitated our developers’ work.”

As DataForSEO’s search volume data aligned with Google’s updates, the switch was a game-changer for Fattoretto Agency, addressing the primary concern hampering their operations. Looking forward, the team was empowered with the precision required for effective digital marketing strategies and could move towards further technological enhancements of their software.

Now, let’s take a look at some of the FattoBoost features powered by DataForSEO’s Google Ads API that help Fattoretto Agency be more effective.

“An example of a developed feature is the predictive SEO part,” suggested Massimo. He explains that this functionality is “where for client keywords we highlight those that will have a surge in searches in the next four months to best leverage seasonality in an eCommerce perspective.”

To be more specific, within this section, clients get a list of keywords that generated the highest volume of impressions over the analyzed period; only keywords with an increasing search volume over the next 4 months are considered.

This data helps Fattoretto Agency customers anticipate seasonality for ecommerce keywords, identify new keywords to include in their optimization strategies, and examine keyword cluster seasonality. Using these insights, customers can build a plan of more effective SEO and PPC techniques in advance to be well-positioned at peak times.
Now, let’s move on from the tool’s capabilities to some of the results it helps to deliver. Massimo provided us with an in-house case study illustrating how Fattoretto Agency, leveraging FattoBoost insights, effective SEO activities, and link-building, successfully recovered a client’s online performance within just four months after migration. The screenshot Massimo shared with us showcases the volume of impressions and clicks their client won back from May 28 to September 23.

Describing the agency’s overall impression from working with DataForSEO, Massimo stated:

“We’ve had a positive experience collaborating with DataForSEO. It’s a service we would endorse for any business in need of SEO-focused APIs. The speed, affordability, and precision of their services have met our expectations.”

In Massimo’s opinion, the main benefits of using DataForSEO API for Fattoretto Agency are:

• Support from the team;
• Ease of integrating features;
• A wide collection of APIs.