About AISO Checker

AISO Checker is the first tool for assessing a website’s visibility for AI models. It assesses key SEO benchmarks of a target website and uses an AI Agent to analyze context markers and AI friendliness. As a result, the user receives a comprehensive overview of key AI friendliness metrics, the overall AISO score, and whether the website is visible by popular AI models. The AISO checker will be expanded to an agency dashboard for monitoring search performance across multiple search queries and sites.

Objectives

➤ Develop a precise AISO Checker results validation system that uses SERP data.
➤ Boost the efficiency and speed of AISO Checker website scraping capabilities.
➤ Reduce the number of fails in SERP analysis and improve AISO Checker’s loading time.

Featured Products

SERP API: your one-stop data source of structured SERP data

➤ Real-time and historical SERP data
➤ All major search engines, all possible locations
➤ All advanced SERP features available

On-Page API: scalable and quality On-Page SEO data solution

➤ Extract all possible website performance insights
➤ Run in-depth technical SEO audits in seconds
➤ Wide crawler customization options

About DataForSEO

DataForSEO is the leading provider of SEO data for the marketing technology industry. With an API-led approach to data delivery, DataForSEO is enabling hundreds of software businesses to enhance their products with reliable, accurate, and fresh data. In addition, DataForSEO offers robust no-code integration options with popular services for building tailored SEO and marketing solutions.

Background

Jonathan Jansen is a passionate innovator with a deep interest in AI, technology, and business growth. By day, he’s CEO of New Zealand Esports, the national sporting body for competitive gaming, and by night, he’s a serial entrepreneur and AI enthusiast. Throughout his career, he successfully ran and scaled several startups, employing creative ways to cut through the noise and make his products visible to customers.

Jonathan believes that SEO is essential for enhancing business visibility; thus, he enjoys pushing it to the limit for any project he works on. He explains why proper SEO is necessary as follows:

“Why do people care about SEO? Because it gives you power. On the internet, accessibility = visibility = traffic = conversion = money. SEO makes you accessible and visible to the majority of internet users through their search engine.”

At the same time, as an AI enthusiast, he acknowledges that AI and LLMs are revolutionizing the concept of finding information on the Web by offering browsing capabilities and quoting relevant sources. In this context, he is confident that making a website visible for AI is as important as improving its SEO:

“If people’s behaviours are moving from search engines to LLMs for information retrieval, then showing up in LLMs is equally as valuable”.

Discovering the idea of AI search optimization

Jonathan’s interest in AI models as a new way for effective data browsing was sparked by a simple situation at the office:

“I was in an office meeting and one of my staff simply said “Hold on, let me ask ChatGPT” – and my brain thought “Is ‘Let me ask ChatGPT’ the new ‘Let me Google it?’”. The more I thought about it, the more I realized that using google is hard. You have to think of what to search for (hard). You need to filter out sponsored posts and spam (hard). Once you think you found a good page, you need to navigate through it to find the information you want (hard). Where in contrast, AI Search essentially agentively does that for you. Simply put: It’s easier, and people are lazy, and so behaviours are rapidly adapting to use AI Search instead.”

At the same time, Jonathan noticed that AI obviously doesn’t just quote random websites as sources of information for its responses. This means that AI chooses to quote websites that demonstrate a certain level of authority and trustworthiness. If AI recommends a website, it’s likely aligned with the user’s query – much like the top result in a traditional SERP.

“The other note is that LLMs often only return 3-5 citations or results, and being one of those few results comes with a level of trust and validation. In my office example above, using that search we found a supplier for a niche product we needed and became a customer immediately. Being ‘the’ recommendation from AI will be the future zero result SERP.”, recalls Jonathan.

But what factors make AI decide whether a website is an authoritative data source? How can business owners eventually optimize their website’s content to be seen by AI as relevant for users? These questions prompted Jonathan to develop a unique tool for assessing websites’ AI friendliness – the AISO Checker.

The concept of AISO Checker

The AISO Checker, created by Jonathan and his colleagues, is not similar to any conventional SEO tools and apps you might have used before. It is specifically designed to analyze how AI perceives your website and how likely it is to recommend it.

This tool uses a sophisticated approach for website analysis, combining the assessment of vital SEO benchmarks with AI context analysis by a custom AI agent. Here is how Jonathan explains it in detail:

“AISO Checker analyzes a target website, and benchmarks it against the same types of benchmarks Search Engines use (Like Load Time, Meta Analysis, Structured Data, etc) but uniquely uses an AI Agent to view the page, assess context markers and AI-Friendliness using OpenAI, Perplexity, and Gemini weightings, determine theoretical user intents, and then runs an analysis on if your page would be recommended in LLMs based on how AI perceives your website. This gives us the most accurate insight into how likely AI is to choose and recommend our sites.”

With such a comprehensive website assessment, the AISO Checker gives users a complete picture of how different AI models perceive their websites and what factors influence websites’ AI visibility.

“AISO Checker helps website owners understand how AI perceives their website. You could be the #2 indexed results on Google, but if the sentiment of your language is negative, or your text isn’t easily extractable or quotable, AI might choose another result and cite them instead. Knowledge is power, and that’s what AISO Checker provides.”, notes Jonathan.

In particular, after the user runs AISO Checker, he can assess a detailed dashboard that displays key AI friendliness metrics, the overall AISO score, and whether the website is visible by particular AI models.

The comprehensive approach and insights provided by the AISO checker definitely make it an outstanding solution in search optimization. As Jonathan highlights, “No other SEO tools I’ve found do any analysis on AI-Friendliness. We use real AI insights to read the content, determine different AI models’ perception of trust and authority, how extractable text is, or how many tokens it would take an LLM to rewrite/summarize content from a page. All of which contribute to being more likely to be mentioned.”

Nevertheless, creating such a unique application wasn’t without difficulties and the need to leverage advanced technologies. That’s where DataForSEO APIs came in, providing Jonathan with the necessary solutions to power up the AISO checker.

Key applications of DataForSEO APIs in the AISO Checker

While developing the AISO Checker, Jonathan and his team encountered two problems that needed to be solved to make the tool fully functional:

1. The custom AI agent analysis results required validation and comparison with the SERP results for specific search queries. This was necessary to ensure that the target website was present in the top search results and likely to be detected by popular AI models.
2. The tool was expected to use more advanced and fast website scraping software to deliver more accurate results and speed up AISO Checker’s execution time.
3. The AI Search Analysis engine required fast and reliable access to specific data.

Eventually, to tackle such issues promptly, Jonathan needed to find a reliable solution as soon as possible. Surprisingly, while asking ChatGPT about suitable options, Jonathan discovered DataForSEO, which ultimately met all of his expectations.

“I asked ChatGPT 🙂 I needed specific data for my AI Search Analysis engine that drives AISO Checker, but I needed something fast, reliable, that scaled with my tool (I don’t like spending thousands of $$ on MVPs). DataForSEO checked all of these boxes.”, remembers Jonathan.

He quickly found out that DataForSEO APIs, especially SERP API and On-Page API, were precisely what he needed to address the mentioned issues.

For instance, Jonathan and his team now leverage DataForSEO SERP API to validate the AI Agent analysis results:

“We use the DataForSEO SERP API to validate our AI Agent analysis. We take the contextual search query that’s generated by the analysis, and use it to return the SERP results for that search query to validate whether or not the target site is even indexed and would show up within an LLMs content pool. This helps us tell the website owner if they need to focus on SEO, or AISO. They could have a perfect AISO website with the most AI Friendly content possible, but if it’s not showing up in a search engine index in the top 10-15 results, it will never be parsed or processed and vice versa – A page could be poorly AI optimized and never show up in AI, but it’s a rank 1-5 page and with some content tweaks they could dramatically increase citations.”

Besides, he plans to use On-Page API instead of in-house scraper to analyze websites’ SEO performance better and faster:

“We currently scrape the target website first using our town tools, and another API as a fallback. This means we have to wait for the API results before we can send a POST to the DataForSEO SERP API. If we integrate OnPage we are hoping to be able to retrieve all information we need at once, to improve analysis processing time.”

As it is obvious, the DataForSEO APIs are an integral part of AISO Checker, enabling it to function with the utmost precision and deliver a comprehensive AI friendliness overview based on high-quality data. Moreover, when DataForSEO APIs were implemented, the key performance indicators of AISO Checker improved significantly.

“Failed SERP analysis reduced by 73% once switching to DataForSEO, due to failed timeouts, this also led to a 30% improved load time.”, Jonathan points out.

In a nutshell, with DataForSEO APIs, Jonathan accomplished the following:

• Developed a precise AI Agent results validation system with SERP API;
• Found a way to boost website scraping with OnPage API;
• Reduced failed SERP analysis by 73% and improved load time by 30%.

An exciting future for Jonathan and AISO Checker

The development of AISO Cheker with the help of DataForSEO APIs proved to be a huge and innovative success. Jonathan plans to expand AISO Checker to a comprehensive agency dashboard and dominate the AI search optimization game:

“AISO Checker will soon be expanded into a full agency dashboard to monitor search performance across multiple search queries and sites, with insights and fixes for many AISO errors.”

In addition, Jonathan wants to grow further as an AI search optimization specialist and share his insights about the power of AI search. He is confident that DataForSEO will be one of the top tools for all future projects.

Jonathan also points out key factors that make DataForSEO stand out: “Very satisfied with the documentation, onboarding, payment, and great customer support.”

In conclusion, Jonathan Jansen’s story is a powerful example of how forward-thinking entrepreneurs can harness the power of DataForSEO APIs to build innovative, data-driven solutions. His AISO Checker tool is a first-of-its-kind approach to understanding and improving how AI perceives websites, and it demonstrates the vast potential of combining SEO principles with AI search behavior.

Whether you’re pioneering the future of digital visibility like Jonathan or optimizing existing tools, DataForSEO is your go-to solution for fast, scalable, and reliable data – ready to support any project, no matter how ambitious.