About Textfocus

Textfocus is a comprehensive SEO analysis and semantic optimization platform that helps content creators, SEO professionals, and agencies improve their web content through data-driven insights. It offers a unique suite of tools designed to analyze page performance, see how page content is perceived by search engines, and conduct semantic keyword research. In the future, Textfocus will be expanded with AI search optimization features and backlink analysis capabilities.

Objectives

➤ Get actual keyword metrics and search intent insights to power the keyword analysis tool
➤ Integrate comprehensive SERP data for semantic analysis and competitor research
➤ Find an effective on-page analysis solution to generate detailed SEO performance reports

Featured Products

SERP API: your one-stop data source of structured SERP data

➤ Real-time and historical SERP data
➤ All major search engines, all possible locations
➤ All advanced SERP features available

Keywords Data API: actual keyword insights right from the source

➤ Actual keyword metrics directly from Google and Bing
➤ Find relevant queries & analyze their potential
➤ Access clickstream data for even more precision

DataForSEO Labs API: proprietary solution for the most advanced analysis

➤ Keyword research, competitor analysis – all in one API
➤ Regularly updated, proprietary database
➤ Access to search intent and keyword difficulty data

On-Page API: scalable and quality On-Page SEO data solution

➤ Extract all possible website performance insights
➤ Run in-depth technical SEO audits in seconds
➤ Wide crawler customization options

About DataForSEO

DataForSEO is the leading provider of SEO data for the marketing technology industry. With an API-led approach to data delivery, DataForSEO is enabling hundreds of software businesses to enhance their products with reliable, accurate, and fresh data. In addition, DataForSEO offers robust no-code integration options with popular services for building tailored SEO and marketing solutions.

Background

Christophe Hilmoine is a skilled SEO & GEO expert with years of experience and is the founder of Textfocus – a comprehensive SEO analysis tool. After graduating with an engineering degree, he began his career as a web project manager at major tech enterprises, like IBM and Orange.

However, his true passion for SEO emerged when he switched to website publishing and natural referencing, eventually becoming an independent SEO expert. Throughout his career, he collaborated with numerous big customers and even developed solutions for a translation agency.

As Christophe recalls: “I worked on comprehensive SEO audits for major clients, and I helped a translation agency develop tools for optimized translations.”

While working on such diverse projects, he gained a deep understanding of semantic analysis and its importance for SEO, as well as refined his approaches for optimization. At the same time, he discovered that existing SEO tools became irrelevant for him due to a lack of precision and comprehensiveness in analysis.

Christophe solved this issue with a creative approach – building his own tailored SEO tool. That is how the story of Textfocus has started.

“I created Textfocus in 2017, at a time when semantics was becoming increasingly important in SEO, and traditional tools no longer met my needs. This was well before the advent of AI, and I designed Textfocus primarily for my own needs as an SEO expert, to have a truly comprehensive on-page analysis tool. Later, the semantic analysis dimension, with an understanding of TF-IDF and BM25 algorithms, was added.”, remembers Christophe.

What began as a personal expert-built tool has evolved into a sophisticated SEO platform, recognized by a growing international community of SEO professionals, and powered by the best available SEO data.

The vision behind Textfocus

Textfocus addressed the increasing importance of semantics in SEO and provided the depth of analysis that SEO tools of that time failed to achieve. Instead of focusing solely on basic metrics, Textfocus provided insights into how search engines truly understood content through semantic relationships and context. In particular, Christoph achieved this by incorporating advanced semantic analysis algorithms, such as TF-IDF and BM25 to evaluate content relevance and quality.

However, SEO evolves at lightning speed, and in today’s AI era, the SEO tools market is flooded with all kinds of LLM-based solutions. What makes Textfocus stand out and succeed in this crowded marketplace of AI-powered software? The educational, human-centred approach is what sets Textfocus apart among today’s other SEO solutions.

“Currently, we’re seeing more and more SEO tools on the market, but many are developing around AI. TextFocus helps you be understood by AI (a new ‘AI-Ready’ tool is coming soon), but it doesn’t rely on AI. It strives to be educational and comprehensive, helping you improve content, but always keeping the human element at the heart of it. And it’s one of the most affordable on the market for that!”, explains Christophe.

This vision perfectly resonates with the core customers of Textfocus: SEO and copywriting agencies, SMEs, and independent SEO experts, who want to access and optimize against real insights, not assumptions.

A closer look at Textfocus

“Produce fast, but with precision” noted in the description of Textfocus on its website. Textfocus definitely has everything needed for quick, but comprehensive SEO. It offers a complete set of SEO analysis tools that address different aspects of website and content optimization.

Let’s quickly explore the most powerful ones.

1 Page SEO analysis tool. The page SEO analysis tool provides a detailed breakdown of SEO performance of a specific page. However, this tool doesn’t just assess the page’s technical condition – it shows how search engines perceive your page through real-time semantic analysis. You simply need to specify the page’s URL, target query, and location, and the tool will analyze the content’s relevance on the page.

 
As a result, you’ll receive a comprehensive report demonstrating the page’s SEO score, semantic score, and see the opportunities for content improvement. The Page SEO analysis tool is a perfect solution for defining areas for initial optimization and evaluating the effectiveness of your SEO strategy.

2 Keyword semantic audit tool. This tool simultaneously analyzes target keywords from a semantic perspective and provides relevant keyword ideas. What makes it unique is that it automatically clusters queries, defines their intent, and calculates their interest score.

 
That means you can assess keyword suggestions not only against basic metrics, such as search volume, but also against the actual intent and semantic proximity.

3 Semantic search. Need even more relevant keywords? The Semantic search will help you expand your vocabulary with queries that you might have missed. Using real-time semantic analysis, this tool discovers queries that frequently occur in content alongside the target keyword.

 
You’ll get statistics on the total occurrence of new keywords in content, their main semantic clusters, and interest levels.

As you can see, these tools demonstrate the advanced, data-driven approach Christophe put into Textfocus. Nevertheless, these three solutions are a fraction of what Textfocus offers for comprehensive SEO analysis.

Besides, Christophe constantly seeks new ideas for the tool’s improvement and listens to his customers’ suggestions.

As he puts it: “Textfocus is constantly evolving based on my ideas 🙂 I mainly listen to the needs of users who are sent to me on Discord or by email.”

However, designing such an advanced, multifunctional SEO suite would be impossible without access to the best SEO data on the market. Even the most complex semantic algorithms are useless without quality data input. That’s where the DataForSEO APIs came into play and became the solid foundation of Textfocus’s success.

Powering Textfocus features with DataForSEO APIs

While expanding Textfocus to a full-fledged SEO software and improving its functionality, Christophe faced substantial challenges that required a solid data solution:

1. Access to actual keyword data. The tool required precise keyword data on queries entered by users to evaluate their potential and suggest additional keyword ideas. Besides, Christophe envisioned Textfocus as a multilingual tool, so the data needed to be for queries in multiple languages.

2. Acсess to comprehensive competitor insights. Semantic analysis heavily relies on analyzing competitors’ content and its performance in search engines. To provide users with data-backed analysis, such as assessing keyword popularity and occurrence, the system required a steady supply of competitor data.

3. Detailed analysis of relevant SERPs and target pages. Textfocus needed to generate detailed page performance reports and assess the relevance of the content to search engines. To achieve this, Christophe sought an effective on-page analysis solution and a steady supply of SERP data.

The search for a reliable data solution wasn’t easy and fruitful from the start. “I had tried different APIs (Serpstat, among others), but the performance and prices were not suitable for me.”, remembers Christophe.

The breakthrough came through an exchange with Neil Patel, who pointed Christophe to DataForSEO: “I discovered DataForSEO through an exchange with Neil Patel 🙂 DataForSeo fully met my need for a single input to obtain reliable SEO data, on demand.”

After discovering DataForSEO APIs, Christophe didn’t hesitate to integrate them into Textfocus. Here is how he describes the integration process:

“The integration was undoubtedly a bit laborious at first, and I had to rework my libraries more than once, especially when moving to V3, but ultimately, I find the documentation and usage really simple.”

Given the broad functionality of Textfocus and high expectations from the tool, Christophe simultaneously integrated some of the most powerful DataForSEO APIs:

• SERP API – one of our foundational APIs that provides direct access to live SERP data from all major search engines. This API is perfect for bulk SERP data analysis, whether for rank tracking or competitor analytics.
• Keywords Data API – an ultimate source of actual keyword data directly from Google, Bing, as well as clickstream insights.
• DataForSEO Labs API – a Swiss army knife of our APIs with broad analysis capabilities, based on insights from our proprietary database. In particular, it allows you to assess search intent, difficulty and potential of keywords.
• On-Page API – probably the most comprehensive website analysis tool, which can analyze any domain or page against core performance metrics.

These APIs form a solid data foundation for most of Textfocus’s features, significantly increasing overall tool performance. For example, DataForSEO APIs are directly integrated into the Keyword Semantic Audit tool and supply it with necessary keyword insights:

“The main tool that relies on DataforSEO is the keyword audit tool. I wanted to create a truly comprehensive multilingual tool, which I enhanced with clustering and the addition of forbidden keywords.”

Moreover, the SERP API and DataForSEO Labs API powered the overall semantic analysis algorithm with detailed SERP insights and actual data on SERP competitors.

As Christophe puts it, “Semantic analysis is an algorithm I developed that relies on competitor content, provided by SERP analysis. I perform synchronous analyses to speed up processing time. Here, DataForSEO helps me obtain an updated list of competitors.”

In a nutshell, with the help of DataForSEO, Christophe achieved the following:

• Gained access to the actual keyword data for multilingual keyword analysis.
• Received specific insights to power up the tool’s semantic algorithms, such as search intent data and SERP competitors data.
• Powered Textfocus with precise on-page analysis capabilities through the OnPage API.

Overall, the integration of DataForSEO APIs significantly sped up Textfocus’s evolution into a cutting-edge SEO platform. With access to structured and high-quality data, Textfocus offered its customers ultimate precision in SEO analysis.

All this is proved by the tool’s remarkable rating on the AppSumo platform. “Textfocus has a rating of 4.9 out of 5, based on 52 reviews, on AppSumo, and I think that wouldn’t have been possible without DataForSEO.”, shares Cristophe.

A way forward for Textfocus with DataForSEO

The positive reception of Textfocus by the audience and the reliability of the DataForSEO APIs exceeded Cristophe’s expectations. He explains the core advantages of the DataForSEO API and Texfocus integration as follows:

• Purchasing credits in packs.
• Performance.
• The richness of the APIs.

As DataForSEO remains a key partner for Textfocus, Christophe already harbors new ideas for its development. For example, he already works on an AI optimization toolkit for Textfocus and plans to add backlink analysis capabilities.

“I’m currently working on a complex and comprehensive “AI-ready” tool. In the future, adding a crawling and backlink research tool would be a significant advantage, once I have the funds to hire an additional developer.”, says Christophe.

In conclusion, Christophe Hilmoine’s Textfocus story exemplifies how, with the right data partner, independent developers and small teams can effectively build advanced SEO solutions. By leveraging DataForSEO’s powerful API suite, Christophe developed a sophisticated, multilingual SEO platform with interconnected tools. With access to the best data, Textfocus can compete with enterprise-level solutions while maintaining affordability and a human-centred approach.

Whether you’re developing your tool from scratch or giving an existing one a major update, DataForSEO stands as the reliable data partner on your path to success.