“I always recommend DataForSEO. No worries about server capacity, no need for maintenance, and splendid possibilities for rapid development when we want to try something new. Why reinvent the wheel?”

Kono Kim, CEO at Twinword Inc.
 

About Twinword

 
Twinword Inc. is a big data venture that specializes in Natural Language Processing (NLP) technologies. The company was founded in May 2012. Throughout the five years that followed, their team was developing advanced text analysis systems. Three years ago, they entered the global keyword research tools market with a cutting-edge product – Twinword Ideas.

“Twinword built the first AI-powered keyword research tool that helps marketers find relevant keywords faster to ensure success in content marketing and paid search campaigns,” says Kono Kim, the founder of the company.

The company’s core vision for the tool is “to transform the keyword research process into an in-depth ideas generation,” says Kono. Currently, the tool provides keyword results for over 40 languages across 200 regions. The monthly subscription for Twinword Ideas falls between the range of $18 – $89.

Twinword’s clients include The Hoffman Agency, Sky Group, iText, Hyundai, LG Display, and Lenovo.

Business Challenge

Back in the day, to bring their dream tool to life, Twinword had to spend more than nine months building an in-house solution for collecting Google search volume data and Google SERP results. Kono says their internal system was primarily based on “Google AdWords API, AWS Lambda, AWS API Gateway, and so on.”

For the first year since the launch, Twinword Ideas was operating on the company’s in-house data collection solution. However, the team soon realized that it was costing them too much, both in terms of human effort and financial resources required to keep the system running.

One of the main issues was following along with the changes on Google’s end, such as the SERP format shifts. The hitch is, to ensure that their tool provided accurate results, Twinword’s team had to modify their parsing programs every now and then once Google added a new SERP element or introduced a different structure for the existing ones. These seemingly small modifications were much more time-consuming than expected, since the system developed by Twinword was very complicated.

Apart from that, Twinword was facing frequent server downtime and capacity overload issues. The team had to devote a fair share of their time to maintaining the program’s source code, which also turned out to be quite an intricate process because of the code’s complexity.

In the end, they found the system too difficult to handle and were in desperate need of a better-fit solution that would prove more practical and cost-efficient.

Objectives

• Reduce server downtime
• Reduce maintenance and development expenses
• Increase stability, speed, and data accuracy
• Acquire more paid customers

Solution

In 2018, the DataForSEO team was just on time to reach out to Twinword. The company was considering alternative solutions to their in-house system. Twinword’s team was looking for ways to tackle the server issues, and decrease recurring costs for development and maintenance.

With our services, Twinword could do right all of the above. DataForSEO APIs supply already parsed and structured data, eliminating all the complexities of in-house data collection and system support. After a simple integration process, everything is up and running, and all updates for keeping up with Google algorithm are handled by us. In addition to that, we could offer Twinword the benefits of having more free resources for product development and considerably reduced expenses in the long term. So, the company decided to give our APIs a spin.

“We had no problems with integration. It took us three weeks, including learning, testing, and deploying,” says Kono. “DataForSEO is an excellent, affordable, and reliable data source for our tool. We no longer need to maintain our own complicated program source. At the same time, we no longer need to change our parsing programs to extract Google’s SERP whenever Google changes,” he added.

For more than two years now, Twinword Ideas has been powered not only by the company’s advanced AI technologies but also by several robust DataForSEO APIs. Namely, the tool has incorporated:

• Keyword Data API (Search Volume, Keywords For Keywords)
• DataForSEO Labs API (Keyword Ideas, Related Keywords, SERP Competitors)
• SERP API (Live Google Organic SERP Advanced).

Twinword Ideas furnishes marketers with highly relevant keyword suggestions, trending keywords, and allows getting precise statistics for the preformed keyword lists.

The latter function is driven by DataForSEO Search Volume endpoint of Keyword Data API. Besides that, DataForSEO APIs help Twinword Ideas to enrich suggested keywords with accurate search volume, SEO and paid competition values from Google Ads hassle-free. All endpoints the tool is utilizing return keywords with rich sets of vital metrics in a structured format, significantly facilitating the workflow for Twinword’s team.

Kono told us that “with DataForSEO, the current Twinword Ideas provides exact stats in a stable and fast manner, which is pivotal for keyword research and the tool’s users.”

Alongside essential keyword metrics, Twinword Ideas offers smart filtering options. Here, DataForSEO Labs API comes in handy with its ready-made options to set advanced rules for data refinement.

The keyword lists we supply are further polished by Twinword’s AI-infused algorithm, and contain only most relevant suggestions.

Several more notable features in Twinword Ideas are User Intent and Keyword Patterns filters. The former allows picking keywords of a particular search intent (local, informational, and transactional), while the latter is meant for selecting the necessary keyword modifiers (best, cheap, how to, etc). In fact, following the 2019 BERT update, these features have become the latest trends in the keyword research tool market.

We’re super-excited to be the ones helping Twinword focus on their tool’s development, while our APIs ensure the stable flow of data and relieve all the maintenance pains for the Twinword team.

We’re also pleased to know that Kono found our GUI for API usage and spending control very helpful. The company’s CEO said, “DataForSEO’s Dashboard is quite impressive. I can figure out what’s wrong with ease. It also gives me an impression of transparency.”

Kono also shared with us that “Twinword Ideas started getting more paid customers since its adoption of DataForSEO, and in 2020 the number went up by 35%.” These are some outstanding results, and DataForSEO is happy to have contributed to the company’s achievements. We’re even more excited to continue our partnership with Twinword and see the company attain its future goals.