Quick overview
This Make.com template automatically enriches your Pipedrive contacts with search traffic estimates by pulling data from the DataForSEO API. Rather than manually sourcing search demand data from external tools, this workflow retrieves estimated traffic metrics based on keywords or domains and updates your Pipedrive records — giving your team insight into potential audience interest without manual effort.
Who it’s built for
This automation is ideal for sales teams, marketers, CRM administrators, and business development professionals using Pipedrive who want to integrate search visibility insights into their CRM workflows. It’s particularly useful for teams that want to prioritize deals, tailor outreach, or plan campaigns based on search demand.
Workflow breakdown
- The scenario triggers when new person created.
- It reads domain information from your Pipedrive contacts or deals.
- The workflow calls the DataForSEO traffic estimation endpoint to collect search traffic metrics.
- The enriched traffic data is written back into the specified Pipedrive fields for each record.
What you get
You get an automated enrichment process that adds search traffic estimates directly into your Pipedrive records using DataForSEO data. These insights help you understand search demand and audience interest tied to your contacts, enabling smarter prioritization, improved segmentation, and better-informed engagement, all without manual data gathering.
What you need to get started
- DataForSEO account and API credentials (your API login and password).
- A Pipedrive account connected in Make.com
- A Make.com account with connected Pipedrive and DataForSEO integrations
Setup Guide for First Use
Before using the template, you simply need to create custom fields for your Piperdrive contacts.
- Go to Settings > Data fields > Person and click + (plus) Custom field.
- Create a field for entering a website domain. Enter the desired name under Field name, and select Text under Field type. In the Places where shown section, check Person add view and optionally Lead/deal add view. Click Save.
- Now create a field for storing the ETV value. Under Field name, enter the desired name. In the Field type, select Numerical. Click Save.
That’s it! You’re all set to make the most out of our Traffic Stats for Piperdrive leads template in Make.
