Quick overview
This template automates brand mention monitoring using the DataForSEO API. The workflow checks the web for new mentions of your brand, company, or keywords and automatically records the results while sending real-time alerts to Slack and documenting the findings in Google Docs.
Who it’s built for
This workflow is designed for marketing teams, SEO specialists, PR managers, and brand managers who need to stay informed about where and how their brand is mentioned online. It is especially useful for businesses that want to monitor reputation, identify backlink opportunities, or quickly respond to new online discussions about their brand.
Workflow breakdown
- The scenario runs on a schedule to regularly check for new brand mentions.
- It sends a request to the DataForSEO API to search for content that references your brand or keywords.
- The workflow retrieves mention data from various sources such as blogs, news sites, or other web pages.
- Each discovered mention is processed and recorded in a Google Docs document for easy reference and documentation.
- A Slack message is automatically sent with the details of newly detected mentions so your team can review them immediately.
What you get
You get an automated brand monitoring system that continuously scans the web for new mentions of your brand, collects relevant data about each mention, and stores the information in a structured document. At the same time, the workflow sends Slack alerts whenever new mentions are detected, allowing your team to quickly track conversations, monitor reputation, and identify potential outreach or link-building opportunities.
What you need to get started
- DataForSEO account and API credentials (your API login and password).
- A Google account for storing mention records in Google Docs.
- Connected DataForSEO, Slack, and Google Docs integrations in Make.
