Introducing Reviews API v3: Collect Customer Feedback Across Google SERPs

Introducing Reviews API: Collect Customer Feedback Across Google SERPs

Google is not only the largest search directory but also the world’s biggest repository of customer opinion. The platform keeps growing every day, along with the amount of customer feedback data in it. According to the study by BrightLocal, the search engine is acquiring reviews at an incredible rate – in 2016 alone the number of reviews at Google has jumped by 278%, becoming not only the biggest but also the fastest-growing review platform on the web.

This opens incredible opportunities for software vendors that work in such fields as sentiment analysis, local SEO and reputation management.

We have recently rolled out the third version of Reviews API. As the name suggests, it can help you collect customer feedback at Google.

However, you may be wondering what are the most effective ways to use it, or if it’s any different from other widely available solutions. In this blog post, we will provide answers to these and other questions, while also walking you through all the opportunities Reviews API can create for your business.

Reviews on Google: What you need to know about them

cern-knowledge-centerGoogle Reviews are customer testimonials that appear at your Google My Business profile. Thus, you have to claim and verify your Google My Business profile in order to receive them.

When users search for a local establishment that has a verified Google My Business profile, they are often shown a Knowledge Graph feature on the right side of the search results page. Apart from the local establishment’s name, Knowledge Graphs can also provide pictures, work hours, phone numbers, a map, directions, reviews, and so on.

While all the information included in the Knowledge Graph is equally important to customers (and, therefore, for businesses too), reviews are particularly crucial. With 85% of people trusting online reviews as much as personal recommendations, it’s hard to overestimate their value.

So, like it or not, getting positive reviews is a cornerstone of any local business. Now, it’s essential that you start automating the process of collecting and analyzing customer feedback across Google, which is exactly what DataForSEO Reviews API is designed to help you with.

Google Reviews API v3: key points‌

Google Reviews API is a stand-alone solution for gathering customer feedback data. It is the updated version of the Google Reviews SERP API v2 endpoint and their operation remained similar, however, there are several notable changes introduced in v3.

1 First of all, we have changed the structure of the URL requests. You can learn more about it from this blog post. For the Reviews API in particular, the v2 URL looked as follows:

https HTTPS protocol
api.dataforseo.com Hostname
v2 API version
srp_google_reviews_tasks_post
srp_google_reviews_tasks_get
The endpoint, to which the request is made
srp_google_reviews_tasks_get
/$task_id
The endpoint, to which the request is made and task id variable

Version three of Reviews API has the following URL structure:

https HTTPS protocol
api.dataforseo.com Hostname
v3 API version
business_data The name of the API to which the request is made
google Search engine
reviews The name of the endpoint to which the request is made
task_post
tasks_ready
Type of the task that you set
task_get/$id Type of the task that you set and the id variable

Setting Standard task:
POST https://api.dataforseo.com/v3/business_data/google/reviews/task_post
Getting completed tasks:
GET https://api.dataforseo.com/v3/business_data/google/reviews/tasks_ready
Retrieving the results by id:
GET https://api.dataforseo.com/v3/business_data/google/reviews/task_get/$id

2 Also, we have introduced separate endpoints for obtaining the locations and languages that you can use with Reviews API:

List of Locations for Google Reviews

GET https://api.dataforseo.com/v3/business_data/google/locations
GET https://api.dataforseo.com/v3/business_data/google/locations/$country

List of Languages for Google Reviews

GET https://api.dataforseo.com/v3/business_data/google/languages

3 Another important change that came with the third version is a new pricing model. It is generally explained here. Simply put, all the prices are now stated in US dollars, as we have discarded the credit notion.

This change allowed us to simplify the pricing and decrease the Reviews API cost by 25%.

Check new pricing >>

Using Reviews API v3 you will now be billed per every 10 reviews in the items array only. Meaning, we no longer charge your account separately for setting a task and then for every 10 reviews in the results.

Same as in version two, Reviews API v3 has two priorities that define the relative speed of task execution. Let’s compare the v2 and v3 cost of 10,000 requests with 1000 reviews in each.

API version v3 v2
Standard, 10K requests $750 $1010
High, 10K requests $1500 $2020

 

Example

To better understand the logic behind the Reviews API v3 pricing, let’s take the example of the “Hedonism Wines” query.

hedonism_winesWhen you click “View all Google reviews” on the knowledge graph displayed for the establishment, you will get to a similar window.

All feedback in that dialogue comes in blocks of ten, meaning that after each ten reviews Google loads another ten and so on – until all reviews are displayed.

Since Google provides ten reviews in each scrolling load element of the reviews window, the cost of Reviews API v3 is calculated per every ten reviews you get in the “items” array. For example, Hedonism Vines returns 693 reviews in total.

If you want to receive all of them and have specified this value in the “depth” field, the billing amount will be calculated as follows:

693 reviews equal to 70 scrolling load elements (e.g. 11 reviews are 2 scrolling load elements). So, in total, you will pay 70 x $0.00075 = $0.0525 if you go with the Standard priority, or 70 x $0.0015 = $0.105 with the High priority.

Note: if the value you specify in the “depth” field doesn’t reflect the actual number of reviews (e.g., you indicated the “depth” as 100, but there are in fact only 30 reviews for your query on Google), all extra money charged at the time of task setting will be refunded to you immediately.

How to use Reviews API to scrape reviews from Google

In the following paragraphs, we will dive into the process of extracting customer feedback from Google SERPs with our Reviews API.

1Making an API request

First things first, you’ll need to configure the request to Reviews API. You can use the following URL to do that:

POST https://api.dataforseo.com/v3/business_data/google/reviews/task_post

Just like any other DataForSEO API, Reviews API allows getting data for any location and language. However, for now, the applicable search engines are limited to Google only. You’ll have to use a brand name of an establishment you want to extract the reviews for as an input for the “keyword” field.

We recommend checking our extensive documentation beforehand.

Request Sample

[
    {
        "location_name": "London,England,United Kingdom",
        "language_name": "English",
        "keyword": "hedonism wines",
        "depth": 50
    }
]

Response Sample

{
    "version": "0.1.20220208",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.1467 sec.",
    "cost": 0.00375,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "02111503-2806-0298-0000-3cea48545d19",
            "status_code": 20100,
            "status_message": "Task Created.",
            "time": "0.0049 sec.",
            "cost": 0.00375,
            "result_count": 0,
            "path": [
                "v3",
                "business_data",
                "google",
                "reviews",
                "task_post"
            ],
            "data": {
                "api": "business_data",
                "function": "reviews",
                "location_name": "London,England,United Kingdom",
                "language_name": "English",
                "keyword": "hedonism wines",
                "depth": 50,
                "se_type": "reviews",
                "se": "google",
                "device": "desktop",
                "os": "windows"
            },
            "result": null
        }
    ]
}

2Getting API results

The API response provides the list of reviews structured in JSON for the specified search depth. You can also set a pingback URL to obtain a list of completed GET requests, or a postback URL to get the results sent to your server.

Use the following URL to obtain Reviews API results:

GET https://api.dataforseo.com/v3/business_data/google/reviews/task_get/$id

Response Sample

{
    "version": "0.1.20220208",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.1143 sec.",
    "cost": 0,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "02111503-2806-0298-0000-3cea48545d19",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "0.0265 sec.",
            "cost": 0,
            "result_count": 1,
            "path": [
                "v3",
                "business_data",
                "google",
                "reviews",
                "task_get",
                "02111503-2806-0298-0000-3cea48545d19"
            ],
            "data": {
                "se_type": "reviews",
                "se": "google",
                "api": "business_data",
                "function": "reviews",
                "location_name": "London,England,United Kingdom",
                "language_name": "English",
                "keyword": "hedonism wines",
                "depth": 50,
                "device": "desktop",
                "os": "windows"
            },
            "result": [
                {
                    "keyword": "hedonism wines",
                    "type": "google_reviews",
                    "se_domain": "google.co.uk",
                    "location_code": 1006886,
                    "language_code": "en",
                    "check_url": "https://www.google.co.uk/search?q=hedonism%20wines&num=50&sort=qualityScore&hl=en&gl=GB&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCXXeIa8LoNhHEZkq1d1aOpZS",
                    "datetime": "2022-02-11 13:05:32 +00:00",
                    "title": "Hedonism Wines",
                    "sub_title": "3-7 Davies St, London",
                    "rating": {
                        "rating_type": "Max5",
                        "value": 4.8,
                        "votes_count": null,
                        "rating_max": 5
                    },
                    "feature_id": "0x4876052ce9c2190f:0x4e1505095325804d",
                    "place_id": "ChIJDxnC6SwFdkgRTYAlUwkFFU4",
                    "cid": "5626408847077113933",
                    "reviews_count": 868,
                    "items_count": 50,
                    "items": [
                        {
                            "type": "google_reviews_search",
                            "rank_group": 1,
                            "rank_absolute": 1,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[1]",
                            "review_text": "A temple to wine where you'll find your special ultra rare and premium bottle for that special occasion or a fine tipple for evening drinks. Worth going in if just to catch the theatre of it. Every time we visited we are greeted with with a unique art display to welcome us. Once in you will see wines available from the every-day to the obscene, and more if you ask the friendly and very knowledgeable staff.\nGreat whites, fizz, spirits and glassware on the ground floor. Down the iron steps you descend into the world of the Domaine de la Romanée-Contis, Rothschilds, Quintarellis, Sine Qua Nons to name but a few, many in Salamanzar, Balthazar, Nebuchanezzar and other biblical (literally) sizes for you to admire in awe (look at the price tags if you dare).\nBut probably the best feature is the row of Enomatic machines with an ever changing range of fine wines for you to sample (at a reasonable cost), which allows you to explore wines that you wouldnt find elsewhere without having to buy a while bottle first. Wanted to try that d'Yquem, Figeac or Sine Qua Non to see what the fuss is about? They've got you covered.",
                            "time_ago": "3 months ago",
                            "timestamp": "2021-11-11 13:05:11 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "reviews_count": 40,
                            "photos_count": 82,
                            "local_guide": true,
                            "profile_name": "Dan Ma",
                            "profile_url": "https://www.google.com/maps/contrib/112822637485884602580?hl=en-BR&sa=X&ved=2ahUKEwiY74O82_f1AhX7H7kGHSdmC7EQvvQBegQIARBF",
                            "profile_image_url": "https://lh3.googleusercontent.com/a-/AOh14GhaukE-S6tTrCuca7_t0tkncZAJaDsbHQYCvOi5LQ=s40-c-c0x00000000-cc-rp-mo-ba5-br100",
                            "owner_answer": null,
                            "owner_time_ago": null,
                            "owner_timestamp": null
                        },
                        {
                            "type": "google_reviews_search",
                            "rank_group": 2,
                            "rank_absolute": 2,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[2]",
                            "review_text": "I have visited many high level wine stores in my life, specially in EUA. It's hard to have proper words to define the experience Hendonism have offered to me. From the core, the variety of wines and champagnes are simply exceptional. Yes, you can find from affordable wines until very high level and expensive ones - depending on the size of your pocket. What I should mention as well is that the wines are not the only incredible attraction here. Their architecture, the very kind staff and amazing decorations transform your visiting in a unbeatable experience. So, if you enjoy different wines, nice hanging, and different high level experiences, please its mandatory to visit this store.",
                            "time_ago": "5 months ago",
                            "timestamp": "2021-09-11 13:05:11 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "reviews_count": 127,
                            "photos_count": 1449,
                            "local_guide": true,
                            "profile_name": "Rubens Cury",
                            "profile_url": "https://www.google.com/maps/contrib/103889894448456747782?hl=en-BR&sa=X&ved=2ahUKEwiY74O82_f1AhX7H7kGHSdmC7EQvvQBegQIARBX",
                            "profile_image_url": "https://lh3.googleusercontent.com/a-/AOh14Ghkdbh4uaLAkY5hCkTXPa_M46iosdVtyMYfUWvZI9A=s40-c-c0x00000000-cc-rp-mo-ba6-br100",
                            "owner_answer": null,
                            "owner_time_ago": null,
                            "owner_timestamp": null
                        },
                        {
                            "type": "google_reviews_search",
                            "rank_group": 3,
                            "rank_absolute": 3,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[3]",
                            "review_text": "After the many times I have been inside this beautiful wine paradise, it is time for me to share my experience. The store is a must visit for anybody having an interest in wine, the decoration is just superb and they have such an amazing variety you will never want to try the same bottle twice.\nThe staff is super friendly and super helpful. Although every single employee makes you feel very welcome, I would like to mention these three guys who have made my experience always fantastic.\nOliver: super friendly and energetic Hungarian guy he has given me really amazing recommendations. He will spend hours discussing what are the most suitable options for you.\nTom: he is really polite and knowledgeable, answered my most nonsense questions and helped me with my first ever purchase in the store.\nJames H. : Helped me with my Rosé. He was very patient answering my 1000 questions I had about wine. You can see he has a big passion for the industry and let me with some really nice recommendations.\nHedonism has literally become my second house, showing up every second week. So is not only the place that makes you want to return but the people who works there, in their very charming way they will always make you come for more.",
                            "time_ago": "11 months ago",
                            "timestamp": "2021-03-11 13:05:11 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "reviews_count": 6,
                            "photos_count": 10,
                            "local_guide": false,
                            "profile_name": "isabel Rey-joly",
                            "profile_url": "https://www.google.com/maps/contrib/103418445528667943173?hl=en-BR&sa=X&ved=2ahUKEwiY74O82_f1AhX7H7kGHSdmC7EQvvQBegQIARBq",
                            "profile_image_url": "https://lh3.googleusercontent.com/a-/AOh14Gjd7uc6usiVwwLfT2FC4jZHrycQn5Tcc0Yzb1thOQ=s40-c-c0x00000000-cc-rp-mo-br100",
                            "owner_answer": null,
                            "owner_time_ago": null,
                            "owner_timestamp": null
                        },
                        {
                            "type": "google_reviews_search",
                            "rank_group": 4,
                            "rank_absolute": 4,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[4]",
                            "review_text": "A seriously extensive range of wine and other alcohol! Spread over two floors with a beautiful interior with little nooks in the wine cellar that illuminate when entering.\nThe staff are super pleasant and are willing to help anyone with a question! I’ve purchased a few items from here and each time I’ve left with something truly fantastic.\nFor the location and expertise this place is very well priced and located in a great area of London.\nThey also do really cool window/shop displays all year round which are worth visiting in its self.\nGo and have a visit!",
                            "time_ago": "a year ago",
                            "timestamp": "2021-02-11 13:05:11 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "reviews_count": 213,
                            "photos_count": 1849,
                            "local_guide": false,
                            "profile_name": "Aaron Ghastkill",
                            "profile_url": "https://www.google.com/maps/contrib/111282053100911487339?hl=en-BR&sa=X&ved=2ahUKEwiY74O82_f1AhX7H7kGHSdmC7EQvvQBegQIARB7",
                            "profile_image_url": "https://lh3.googleusercontent.com/a-/AOh14Gju1lqicmeOfVasG2zpIZPtnO_UwU1aD946O6mbbQ=s40-c-c0x00000000-cc-rp-mo-br100",
                            "owner_answer": null,
                            "owner_time_ago": null,
                            "owner_timestamp": null
                        },
                        {
                            "type": "google_reviews_search",
                            "rank_group": 5,
                            "rank_absolute": 5,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[5]",
                            "review_text": "Quality and expertise have of course a price. I order frequently online, till now have no problems and the delivery is fast. Nothing short of 5 stars. Many thanks to Charikleia for her top service and consultation, I am looking forward to visiting the boutique when I am in London!",
                            "time_ago": "a month ago",
                            "timestamp": "2022-01-11 13:05:11 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "reviews_count": 20,
                            "photos_count": 1,
                            "local_guide": true,
                            "profile_name": "Nikolaos Mavromatis",
                            "profile_url": "https://www.google.com/maps/contrib/101686730279233872358?hl=en-BR&sa=X&ved=2ahUKEwiY74O82_f1AhX7H7kGHSdmC7EQvvQBegUIARCRAQ",
                            "profile_image_url": "https://lh3.googleusercontent.com/a-/AOh14GgdiVhUDnRHyf4ZF2L5ZW_NVSdTQLsMQaQ2Qut36g=s40-c-c0x00000000-cc-rp-mo-ba3-br100",
                            "owner_answer": null,
                            "owner_time_ago": null,
                            "owner_timestamp": null
                        },
                        {
                            "type": "google_reviews_search",
                            "rank_group": 6,
                            "rank_absolute": 6,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[6]",
                            "review_text": "I recommend this exit to everyone through the Hedonism Wines shop, Scotch whiskey, an incredible aroma...🤙👁️🥃⚓🎨🖼️🎻",
                            "time_ago": "2 weeks ago",
                            "timestamp": "2022-01-28 13:05:11 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "reviews_count": 8,
                            "photos_count": 21,
                            "local_guide": false,
                            "profile_name": "Dmitriy Afanasiev",
                            "profile_url": "https://www.google.com/maps/contrib/108095039253712175738?hl=en-BR&sa=X&ved=2ahUKEwiY74O82_f1AhX7H7kGHSdmC7EQvvQBegUIARCcAQ",
                            "profile_image_url": "https://lh3.googleusercontent.com/a-/AOh14GhGpRmaf1TG5h2G-CVZAR_RRHSj6tyqyvXbh9Az=s40-c-c0x00000000-cc-rp-mo-br100",
                            "owner_answer": null,
                            "owner_time_ago": null,
                            "owner_timestamp": null
                        },
                        {
                            "type": "google_reviews_search",
                            "rank_group": 7,
                            "rank_absolute": 7,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[7]",
                            "review_text": "I can’t believe I stumbled across this place once and now I have some where to go for great wines and whiskey… they have a massive collection of spirts, and the staff are always around to help out. I will definitely be returning",
                            "time_ago": "4 weeks ago",
                            "timestamp": "2022-01-14 13:05:11 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "reviews_count": 2,
                            "photos_count": null,
                            "local_guide": false,
                            "profile_name": "Rachael Kersey",
                            "profile_url": "https://www.google.com/maps/contrib/112361837437762206097?hl=en-BR&sa=X&ved=2ahUKEwiY74O82_f1AhX7H7kGHSdmC7EQvvQBegUIARCqAQ",
                            "profile_image_url": "https://lh3.googleusercontent.com/a-/AOh14GiKoCZBKmtNSxO6pj7uQB13E0bHaZzhmkjQMV75tg=s40-c-c0x00000000-cc-rp-mo-br100",
                            "owner_answer": null,
                            "owner_time_ago": null,
                            "owner_timestamp": null
                        },
                        {
                            "type": "google_reviews_search",
                            "rank_group": 8,
                            "rank_absolute": 8,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[8]",
                            "review_text": "Amazing staff and fantastic collection of spirits, wines and champagne!",
                            "time_ago": "a month ago",
                            "timestamp": "2022-01-11 13:05:11 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "reviews_count": 20,
                            "photos_count": 6,
                            "local_guide": true,
                            "profile_name": "Vlad Hudges",
                            "profile_url": "https://www.google.com/maps/contrib/109828475292354440876?hl=en-BR&sa=X&ved=2ahUKEwiY74O82_f1AhX7H7kGHSdmC7EQvvQBegUIARC1AQ",
                            "profile_image_url": "https://lh3.googleusercontent.com/a-/AOh14GhZ0fFD6Bs7pG1pMcC31yamyjvkOc3_vZCOstFdWg=s40-c-c0x00000000-cc-rp-mo-ba2-br100",
                            "owner_answer": null,
                            "owner_time_ago": null,
                            "owner_timestamp": null
                        },
                        {
                            "type": "google_reviews_search",
                            "rank_group": 9,
                            "rank_absolute": 9,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[9]",
                            "review_text": "Very helpful, knowledgeable and friendly with many staff coming from different parts of the world to give a real depth of information and insight into wines from around the globe.  A shame tastings can't be done so we were told unless £100 was paid.  Well laid out store though and a fair selection of spirits too in addition to a huge range of reds 🤩.  Not to be compared with the price range of a Majestice store - you could easily spend a lot of money on Hedonism Wines so be warned!",
                            "time_ago": "2 years ago",
                            "timestamp": "2020-02-11 13:05:11 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "reviews_count": 145,
                            "photos_count": 172,
                            "local_guide": true,
                            "profile_name": "Jason W",
                            "profile_url": "https://www.google.com/maps/contrib/107389485035408886234?hl=en-BR&sa=X&ved=2ahUKEwiY74O82_f1AhX7H7kGHSdmC7EQvvQBegUIARDCAQ",
                            "profile_image_url": "https://lh3.googleusercontent.com/a/AATXAJxlccaIiR6JtDcUM73uO1zb0WkAVF61yZVAw2V2=s40-c-c0x00000000-cc-rp-mo-ba5-br100",
                            "owner_answer": null,
                            "owner_time_ago": null,
                            "owner_timestamp": null
                        },
                        {
                            "type": "google_reviews_search",
                            "rank_group": 10,
                            "rank_absolute": 10,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[10]",
                            "review_text": "Fancy wine & liquor boutique store in the city center. Elegant interior design and awesome product presentation. Amazing wine selection from all over the world for all pockets. Samples are being offered. You could easily catch a celebrity shopping here. Props to the boss of the store Mr.Chi, job well done. Staff was very friendly and polite. Very well recommended",
                            "time_ago": "2 years ago",
                            "timestamp": "2020-02-11 13:05:11 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 4,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "reviews_count": 183,
                            "photos_count": 1585,
                            "local_guide": true,
                            "profile_name": "Alexandr Slaboussov",
                            "profile_url": "https://www.google.com/maps/contrib/106276572486660370256?hl=en-BR&sa=X&ved=2ahUKEwiY74O82_f1AhX7H7kGHSdmC7EQvvQBegUIARDYAQ",
                            "profile_image_url": "https://lh3.googleusercontent.com/a-/AOh14Ggkq1XfHXUU7Kv9_jDNKnYHzSLm4nZCzPsWt8NoRg=s40-c-c0x00000000-cc-rp-mo-ba5-br100",
                            "owner_answer": "Hi Alexandr, we are delighted to see you liked Hedonism Wines. Could you please let us know what you did not like as the score is 4 stars only, so we assume something did not go well.Looking forward to hearing from you.Hedonism Wines",
                            "owner_time_ago": "2 years ago",
                            "owner_timestamp": "2020-02-11 13:05:11 +00:00"
                        },
                        {
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                            "rank_group": 11,
                            "rank_absolute": 11,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[1]",
                            "review_text": "An extensive range of beverages and a surprising amount of character. Very helpful (but not intrusive) staff.\nI particularly liked the tasting area (it is of the 'put money on a card, then samples are priced' variety) - 48 things to try, samples priced from £1.50 to over £60 each.\nTwo of their smaller areas are particularly creepy (in a way that I find appealing, but YMMV). One has many different hands holding the bottles on the wall (highlights include tentacles, android hands, and one with several finger puppets).The other is the creepy forest - I won't spoil it for you, go and look!\nAs far as what they're actually selling, it is a large store with a lot of variety, spirits as well as wines.",
                            "time_ago": "2 years ago",
                            "timestamp": "2020-02-11 13:05:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
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                            "photos_count": 1337,
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                            "profile_name": "Sarah Kuklewicz",
                            "profile_url": "https://www.google.com/maps/contrib/103191467933908669359?hl=en-ID&sa=X&ved=2ahUKEwiBpdi22_f1AhWzxzgGHWx0DFIQvvQBegQIARA_",
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                        {
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                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[2]",
                            "review_text": "Am amazing shop with a lovely layout and nice lighting . Felt like a showroom for alcohol, not a store. Very good selection of alcohol. Awesome staff and attentive. If one of employees couldn't answer your question, they wouldn't hesitate to ask one of their colleague's to get you your answer. Shout out the the lovely lady that helped Miss N**a.",
                            "time_ago": "11 months ago",
                            "timestamp": "2021-03-11 13:05:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
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                            "profile_name": "Andreas E",
                            "profile_url": "https://www.google.com/maps/contrib/100157139504819820053?hl=en-ID&sa=X&ved=2ahUKEwiBpdi22_f1AhWzxzgGHWx0DFIQvvQBegQIARBS",
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                        {
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                            "rank_absolute": 13,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[3]",
                            "review_text": "I just love this shop. The range of wines and spirits is incredible. It's almost like being in a museum. You will find the very best here. Rare and wonderful spirits. Friendly and informative staff too. I cannot wait to return! 🥃🥃",
                            "time_ago": "2 years ago",
                            "timestamp": "2020-02-11 13:05:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
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                            "profile_name": "Dapper Gent",
                            "profile_url": "https://www.google.com/maps/contrib/118083049190396710333?hl=en-ID&sa=X&ved=2ahUKEwiBpdi22_f1AhWzxzgGHWx0DFIQvvQBegQIARBg",
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                        {
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                            "rank_group": 14,
                            "rank_absolute": 14,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[4]",
                            "review_text": "I would say the ‘best wine store in the world'. Impressive range of around 6,500 wines and 3,000 spirits from each region of the world. Best sommeliers. Highest level of customer service, 1 hour delivery service (in central London).\nThank you Mr Chichvarkin!\nInteresting fact. The world's most expensive bottle of white wine - the legendary Château d'Yquem 1811 was sold by Hedonism in 2016, for £75,000. Impressive! Now you can guess the level and exclusivity of the product that you can find in the store...",
                            "time_ago": "a year ago",
                            "timestamp": "2021-02-11 13:05:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
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                            "local_guide": false,
                            "profile_name": "Tatiana S",
                            "profile_url": "https://www.google.com/maps/contrib/102743033196794781338?hl=en-ID&sa=X&ved=2ahUKEwiBpdi22_f1AhWzxzgGHWx0DFIQvvQBegQIARBv",
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                            "owner_time_ago": null,
                            "owner_timestamp": null
                        },
                        {
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                            "rank_group": 15,
                            "rank_absolute": 15,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[5]",
                            "review_text": "If you are into wines this is a must go place in the middle of Mayfair. On two floors you have a great selection of bottles from all over the world. Everything beautifully displayed on nice shelves. Impressive the Chateaux D'Yquem wall with a large selection of vintages. Also the special formats section is displaying from magnum to imperial bottles of prestigious wines. The offer includes also sake and a broad selection of spirits with, among others, rare whiskies and rums. Very knowledgeable and professional are the store atte attendants.",
                            "time_ago": "5 months ago",
                            "timestamp": "2021-09-11 13:05:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
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                            "local_guide": true,
                            "profile_name": "Andrea Bielli",
                            "profile_url": "https://www.google.com/maps/contrib/103954384459316681986?hl=en-ID&sa=X&ved=2ahUKEwiBpdi22_f1AhWzxzgGHWx0DFIQvvQBegQIARB_",
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                        },
                        {
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                            "rank_group": 16,
                            "rank_absolute": 16,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[6]",
                            "review_text": "I was on a whisky tasting night and it was very well presented and organised",
                            "time_ago": "a month ago",
                            "timestamp": "2022-01-11 13:05:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "reviews_count": 16,
                            "photos_count": 1,
                            "local_guide": false,
                            "profile_name": "Sylvia Pennington",
                            "profile_url": "https://www.google.com/maps/contrib/108058717347375084532?hl=en-ID&sa=X&ved=2ahUKEwiBpdi22_f1AhWzxzgGHWx0DFIQvvQBegUIARCLAQ",
                            "profile_image_url": "https://lh3.googleusercontent.com/a-/AOh14GiM-axg0LqMQWz6TtalizD664gzvgl1Pgt7_Y44zg=s40-c-c0x00000000-cc-rp-mo-br100",
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                        },
                        {
                            "type": "google_reviews_search",
                            "rank_group": 17,
                            "rank_absolute": 17,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[7]",
                            "review_text": "unprofessional consultants, poor quality wines, REALLY disappointed. Upd. I've been asked to explain my position. I visited the shop last week searching for a nice GSM blend under £50. The consultant said he has never heard of this before and I explained what it means, Grenache -Syrah-mourvedre blend,  typically from Rhone valley. He was very confused and he said he needed to consult with other team members, after 15 mins of waiting he explained there is nothing like that in the store and he suggested to choose something else, following the consultant's advice, we selected a couple of bottles. Tried both now and the quality of those is quite disappointing.",
                            "time_ago": "2 months ago",
                            "timestamp": "2021-12-11 13:05:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 1,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "reviews_count": 63,
                            "photos_count": 79,
                            "local_guide": true,
                            "profile_name": "Dina Kay",
                            "profile_url": "https://www.google.com/maps/contrib/102159490750057112966?hl=en-ID&sa=X&ved=2ahUKEwiBpdi22_f1AhWzxzgGHWx0DFIQvvQBegUIARCYAQ",
                            "profile_image_url": "https://lh3.googleusercontent.com/a-/AOh14GiPjovcFQoWIPWV9n797cKfcffpVj-bdCvs046LWw=s40-c-c0x00000000-cc-rp-mo-ba4-br100",
                            "owner_answer": "Dear Dina,We have over 5500 lines of different wines and our team are one of the most professional in the industry. Please kindly let us know what made you write this review.Regards",
                            "owner_time_ago": "2 months ago",
                            "owner_timestamp": "2021-12-11 13:05:00 +00:00"
                        },
                        {
                            "type": "google_reviews_search",
                            "rank_group": 18,
                            "rank_absolute": 18,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[8]",
                            "review_text": "There are so many kinds of wines here! Will revisit!!!",
                            "time_ago": "a month ago",
                            "timestamp": "2022-01-11 13:05:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
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                            "local_guide": true,
                            "profile_name": "Hayeon Shim",
                            "profile_url": "https://www.google.com/maps/contrib/107642232020675302263?hl=en-ID&sa=X&ved=2ahUKEwiBpdi22_f1AhWzxzgGHWx0DFIQvvQBegUIARCkAQ",
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                        {
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                            "rank_group": 19,
                            "rank_absolute": 19,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[9]",
                            "review_text": "If you like wine or whiskey, this is a version of heaven spread over two floors. There are also a number of rare bottles and vintages among their extensive selection.\nThe degustation area downstairs always has interesting selections to consider. Private degustations are also available by appointment.",
                            "time_ago": "3 years ago",
                            "timestamp": "2019-02-11 13:05:00 +00:00",
                            "rating": {
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                                "value": 5,
                                "votes_count": null,
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                            "profile_name": "Joe Rodrigo",
                            "profile_url": "https://www.google.com/maps/contrib/110207473285704114373?hl=en-ID&sa=X&ved=2ahUKEwiBpdi22_f1AhWzxzgGHWx0DFIQvvQBegUIARCxAQ",
                            "profile_image_url": "https://lh3.googleusercontent.com/a/AATXAJwpzuL1FKMZRfZzxQWNCUzc4_7jPS_OKAeqLcdb=s40-c-c0x00000000-cc-rp-mo-br100",
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                        {
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                            "rank_group": 20,
                            "rank_absolute": 20,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[10]",
                            "review_text": "The most sophisticate wine cellar of all UK in London. Want to find the original and unique wine for a dinner with friends, this is the place. I went for a bottle of Gaja Barbaresco and I bought a corkscrew, I will share it with my two best-men!",
                            "time_ago": "3 years ago",
                            "timestamp": "2019-02-11 13:05:00 +00:00",
                            "rating": {
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                                "value": 5,
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                            "profile_name": "Stefano Rosati",
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                        {
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                            "rank_group": 21,
                            "rank_absolute": 21,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[1]",
                            "review_text": "Incredible inventory, beautifully curated, helpful staff, slightly high prices. From the moment you walk in you know the selection will be uncanny and this is further instilled when you chat with the staff who are extremely knowledgeable. Price points are a bit on the higher end when compared to what you can get elsewhere. If you are looking for a unique bottle / spirit - this is your go to.",
                            "time_ago": "2 years ago",
                            "timestamp": "2020-02-11 13:04:59 +00:00",
                            "rating": {
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                                "value": 5,
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                            "profile_name": "Kent Santin",
                            "profile_url": "https://www.google.com/maps/contrib/108299722105951570993?hl=en-BR&sa=X&ved=2ahUKEwjSrqy22_f1AhWAqJUCHdD3BEwQvvQBegQIARA_",
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                        {
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                            "rank_group": 22,
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                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[2]",
                            "review_text": "The most comprehensive selection of wine & spirits in London. Wether you look for a specific hard to find bottle, or a great everyday wine, you can certainly find it there, with the help of an amazingly professional team.\nThey are all excellent, but I must mention James, who on my last visit, went above and beyond to  even exceed my expectations. Well done!!\nLove this place and can’t recommend it enough!",
                            "time_ago": "6 months ago",
                            "timestamp": "2021-08-11 13:04:59 +00:00",
                            "rating": {
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                            "profile_name": "stefano guarneri",
                            "profile_url": "https://www.google.com/maps/contrib/101207467395696463078?hl=en-BR&sa=X&ved=2ahUKEwjSrqy22_f1AhWAqJUCHdD3BEwQvvQBegQIARBP",
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                        {
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                            "rank_group": 23,
                            "rank_absolute": 23,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[3]",
                            "review_text": "I attended a wine tasting event. Michael the host of the event was very knowledable. His bottle selection was very interesting, even for the uninitiated, like myself. Cheese, ham and bread were also very carefully selected. I would definitely recommend it for an entertaining evening open to wine lovers with different experience.",
                            "time_ago": "2 years ago",
                            "timestamp": "2020-02-11 13:04:59 +00:00",
                            "rating": {
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                                "value": 5,
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                            "profile_name": "Stefano Boschian-Pest",
                            "profile_url": "https://www.google.com/maps/contrib/109527737750648691519?hl=en-BR&sa=X&ved=2ahUKEwjSrqy22_f1AhWAqJUCHdD3BEwQvvQBegQIARBb",
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                        {
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                            "rank_group": 24,
                            "rank_absolute": 24,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[4]",
                            "review_text": "What a fantastic place. Amazing selection of spirits and wines. With a place for the kids to play on ipads while parents do taste tests. The cellar is definitely a experience.",
                            "time_ago": "4 years ago",
                            "timestamp": "2018-02-11 13:04:59 +00:00",
                            "rating": {
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                                "value": 4,
                                "votes_count": null,
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                            "profile_name": "jo fielding",
                            "profile_url": "https://www.google.com/maps/contrib/111565980632071282088?hl=en-BR&sa=X&ved=2ahUKEwjSrqy22_f1AhWAqJUCHdD3BEwQvvQBegQIARBq",
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                        {
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                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[5]",
                            "review_text": "The best wine shopping experience I've ever had, not only considering UK stores but worldwide. The amount of attention and care with each customer is simply phenomenal.",
                            "time_ago": "6 months ago",
                            "timestamp": "2021-08-11 13:04:59 +00:00",
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                            "profile_name": "Rafael Nardi",
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                            "review_text": "Knowledgable and friendly staff. No matter your price point, they make you feel at ease and welcome. Enjoyed doing the self tasting and wandering through all the international wines.",
                            "time_ago": "3 years ago",
                            "timestamp": "2019-02-11 13:04:59 +00:00",
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                            "review_text": "The most amazing inventory I have ever seen. A wide selection of wines up in the thousands of GBP. Nice to look at. We purchased an excellent South African white and a Chilean red for 20 GBP each.",
                            "time_ago": "2 years ago",
                            "timestamp": "2020-02-11 13:04:59 +00:00",
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                            "review_text": "You absolutely will not find a better wine shop.\nWe found out about this shop after visiting Hide restaurant, who partner with Hedonism to provide their extensive wine list.\nThe selection is ENORMOUS which could be a little difficult to navigate, but the staff are very knowledgeable and will help you choose the right wine.\nThere is also a nice selection of spirits.\nThis shop always has a fabulous seasonal display outside so I pop by regularly!",
                            "time_ago": "8 months ago",
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                            "review_text": "Great wine and spirit shop\nFrom the expensive to the insanely expensive\nSomething for everyone\nStaff are friendly and approachable",
                            "time_ago": "2 years ago",
                            "timestamp": "2020-02-11 13:04:59 +00:00",
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                            "review_text": "The shopping is exclusive experience with greatest impressions!",
                            "time_ago": "4 years ago",
                            "timestamp": "2018-02-11 13:04:59 +00:00",
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                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[1]",
                            "review_text": "Once you get into the stores you will find a warm feeling space full with bottles of wine. Not long after you will be greet by the staff to ask what you looking for. Probably tell them the occasion, wine type (red white or rose) and the price range then they will recommend some stuff for. Or look online on their website if you know what you want",
                            "time_ago": "4 years ago",
                            "timestamp": "2018-02-11 13:05:31 +00:00",
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                            "profile_name": "Hagani Ginting",
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                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[2]",
                            "review_text": "Incredible wine, spirit and sake selection. I went for a sake event and had a great time chatting with the distributors and meeting other sake lovers.",
                            "time_ago": "4 years ago",
                            "timestamp": "2018-02-11 13:05:31 +00:00",
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                            "profile_name": "Cayla Kitayama",
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                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[3]",
                            "review_text": "Fabulous selection of Wines and Spirit selection from around the World, excellent choice to expand your selection.",
                            "time_ago": "2 months ago",
                            "timestamp": "2021-12-11 13:05:31 +00:00",
                            "rating": {
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                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[4]",
                            "review_text": "Gorgeous place. Love buying wine here",
                            "time_ago": "8 months ago",
                            "timestamp": "2021-06-11 13:05:31 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
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                            "profile_name": "Shaun Dowling",
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                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[5]",
                            "review_text": "Fantastic selection, great staff and knowledge. Just be careful about how easy it will be to be tempted",
                            "time_ago": "2 months ago",
                            "timestamp": "2021-12-11 13:05:31 +00:00",
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                            "profile_name": "Sean Capes",
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                            "rank_absolute": 36,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[6]",
                            "review_text": "I bought two expensive bottles of whisky including a package and a certificate. But with one of them is a problem.\nThe number on the bottle and the one on the certificate don`t match (please see attached photos).\nThe seller was so kind and found the right certificate and sendt it to me. So finally everything is fine. But in future the seller should give more attention that bottle-number and certificate fit to another!",
                            "time_ago": "2 years ago",
                            "timestamp": "2020-02-11 13:05:31 +00:00",
                            "rating": {
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                                "value": 4,
                                "votes_count": null,
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                            "profile_name": "Der Globetrotter",
                            "profile_url": "https://www.google.com/maps/contrib/112062431648182638420?hl=en-TH&sa=X&ved=2ahUKEwijqMHF2_f1AhXK7HMBHfXBDVUQvvQBegUIARCDAQ",
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                            "owner_answer": "Dear Sir,We are sorry to hear there is a problem with your order.I believe you have not made us  aware of the issue just yet.Please kindly send us an email regarding this to [email protected] and we will investigate.Hedonism Wines",
                            "owner_time_ago": "2 years ago",
                            "owner_timestamp": "2020-02-11 13:05:31 +00:00"
                        },
                        {
                            "type": "google_reviews_search",
                            "rank_group": 37,
                            "rank_absolute": 37,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[7]",
                            "review_text": "The most amazing wine shop I've ever been to. I went in looking for obscure cocktail ingredients, thinking that a wine shop wouldn't have them, and not only did they have better versions of what I was looking for, one of the staff was an ex-mixologist and gave me his WhatsApp in case I had any further questions. Amazing.",
                            "time_ago": "8 months ago",
                            "timestamp": "2021-06-11 13:05:31 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
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                            "profile_name": "Benedict Westenra",
                            "profile_url": "https://www.google.com/maps/contrib/116214830112970141836?hl=en-TH&sa=X&ved=2ahUKEwijqMHF2_f1AhXK7HMBHfXBDVUQvvQBegUIARCSAQ",
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                            "rank_group": 38,
                            "rank_absolute": 38,
                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[8]",
                            "review_text": "This is without doubt the single best store, in the country. They know customer service and how to make your purchase feel special. Managed to get a case of my wife's favourite wine, when it was sold out everywhere else. Phoned in the morning and they reserved my purchase for me to collect, later that day.   I will buy again from here. 10 out of 10, all day long !",
                            "time_ago": "a year ago",
                            "timestamp": "2021-02-11 13:05:31 +00:00",
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                            "profile_name": "Micky thegaS",
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                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[9]",
                            "review_text": "Worth a visit to chat about wines casually. Everyone catered for.",
                            "time_ago": "a month ago",
                            "timestamp": "2022-01-11 13:05:31 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 4,
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                            "profile_name": "Set Aoceel",
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                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[10]",
                            "review_text": "Amazing selection of wines!",
                            "time_ago": "3 months ago",
                            "timestamp": "2021-11-11 13:05:31 +00:00",
                            "rating": {
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                            "profile_name": "Elena Florko",
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                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[1]",
                            "review_text": "Aparr from a great selection of wines, they have a self service wine counter in the basement. You can top up your card and enjoy on of the most interesting wines. Well done!",
                            "time_ago": "3 years ago",
                            "timestamp": "2019-02-11 13:04:59 +00:00",
                            "rating": {
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                            "profile_name": "Maria Kovalevskaya",
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                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[2]",
                            "review_text": "Some amazing items in here. Well worth a visit even if you're not planning to spend any money.",
                            "time_ago": "3 years ago",
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                            "position": "right",
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                            "review_text": "Seriously impressive collection. Lovey, knowledgeable staff. Spent a lot of time helping me pick out something great. Even though I was clear I wasn't much of a high roller, they were more than happy to help me out and show me around and tell me about all the wines. Avoid if thirsty and its payday Friday as it would be very easy to get carried away! Or just go nuts!",
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                            "position": "right",
                            "xpath": "/div[1]/div[1]/div[2]/div[4]/div[1]/div[2]/div[7]",
                            "review_text": "A section for beer lovers would be appreciated.",
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                            "review_text": "Felt in love with the design of interior and my “Bushmills” Whiskey, too. Can’t recommend enough🔝",
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                            "review_text": "The malt expert was very gracious and knowledgeable. He really delivered on my loose and broad recommendation request. I was suggested some Linkwood and am very excited to return and buy more.",
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                            "review_text": "Great selection and really helpful and knowledgeable staff.",
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}

Reviews API: Use Cases

From conducting thought-out sentiment analysis to building a Local SEO tool – Reviews API can be utilized for a variety of different purposes. In this part, we’ll take a look at some of the most common use cases, while also providing you with a few useful resources.

Sentiment Analysis

When it comes to customer feedback, having a set of reviews extracted from Google isn’t enough – you also need to understand what is being talked positively and negatively. At the same time, analyzing hundreds and thousands of customer reviews manually would be incredibly time-consuming. This is the reason why many organizations turn to sentiment automation (sometimes also called opinion mining). With our Reviews API, an appropriate natural language processing engine, and a bit of coding you can build your own tool for customer feedback analysis.

Helpful Resources:

Local SEO

Customer reviews have always been a cornerstone of local search engine optimization. The study by Moz reveals that review signals make 15.44% as ranking factors for the Local Pack feature, and 6.47% as localized organic ranking factors. What’s more, reviews are often cited as a “link alternative” for local establishments.

Given the significant importance of reviews, it’s not surprising that plenty of SEO software solutions have already incorporated features that are necessary for displaying and analyzing customer feedback.

On the other hand, though, getting Google reviews in large volumes creates particular challenges. First of all, although Google allows collecting customer feedback through its Google My Business API, it requires connecting the GMB (Google My Business) profile, so there’s no way you can use it for competitor analysis. Alternatively, it’s possible to get reviews through the Google Places API, but it gives a maximum of five reviews only. You can also try scraping and parsing Google SERPs on your own capacities, but this task can turn out to be pretty challenging and time-consuming.

So, if you want to collect Google Reviews for any business the optimal solution would be turning to the Reviews API from DataForSEO – it has everything you’ll need to incorporate the reviews monitoring feature into your local SEO software.

Helpful Resources:

Reputation Management

Reputation Management refers to the process of building a positive image of the brand online. This often requires collecting and analyzing vast amounts of customer feedback. While it is possible to do so manually, diving into search results, social media posts and forums, automation of the process can save you a lot of time and money.

With Reviews API, reputation management agencies can build custom in-house solutions for collecting and analyzing Google reviews, which, in turn, can help to optimize their budgets.

Helpful Resources:

Summary

When it comes to collecting customer reviews, it’s essential to automate the process. DataForSEO Reviews API will empower your business with accurate and up-to-date customer feedback data collected from Google – the world’s most extensive and rapidly-growing review platform.

Moreover, with the simplified pricing where you will pay only for the number of reviews in the results, Reviews API v3 will cost you 25% less than Google Reviews SERP API v2 endpoint.

Our friendly 24/7 customer support team is ready to assist you with API integration.
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George Svash

George is the Director of Content Marketing at DataForSEO, an API suite designed to help SEO software companies and agencies gather the SEO data they need for their projects. George is a tech and marketing geek with a deep passion for Big Data and SEO. Having a broad experience in content marketing and a degree in engineering, he is particularly good at explaining complex concepts.

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