Knowledge Graph
Knowledge Graph
Knowledge Graph feature displays extra information about the topic of the search query. This SERP feature can also include numerous pictures, searches, links, etc., that are likely relevant to the user’s query. Knowledge Graph always appears on the right side of desktop SERPs.
On mobile SERPs, Knowledge Graph constituents may appear amidst other search results.
Both for mobile and desktop searches the “knowledge_graph” element will come with the following parameters:
Title | title
Subtitle | subtitle
Description | description
Element in SERP API
{
"type": "knowledge_graph",
"rank_group": 1,
"rank_absolute": 1,
"position": "right",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]",
"title": "Irises",
"subtitle": "Painting by Vincent van Gogh",
"description": "Description Irises is one of several paintings of irises by the Dutch artist Vincent van Gogh, and one of a series of paintings he made at the Saint Paul-de-Mausole asylum in Saint-Rémy-de-Provence, France, in the last year before his death in 1890. Wikipedia",
"card_id": null,
"url": null,
"image_url": null,
"cid": null,
"items": [
{
"type": "knowledge_graph_images_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]",
"link": {
"type": "link_element",
"title": "More images",
"url": "https://www.google.co.uk/search?num=100&source=univ&tbm=isch&q=irises+painting&gl=GB&hl=en&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQiR56BAgpEAI",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/a[1]"
},
"items": [
{
"type": "knowledge_graph_images_element",
"url": "https://en.wikipedia.org/wiki/Irises_(painting)",
"domain": "en.wikipedia.org",
"alt": "Image result for irises painting",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:0",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]"
},
{
"type": "knowledge_graph_images_element",
"url": "https://www.vincentvangogh.org/irises.jsp",
"domain": "www.vincentvangogh.org",
"alt": "Image result for irises painting",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:1",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[2]"
},
{
"type": "knowledge_graph_images_element",
"url": "https://www.vangoghmuseum.nl/en/collection/s0050V1962",
"domain": "www.vangoghmuseum.nl",
"alt": "Image result for irises painting",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:2",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[3]"
},
{
"type": "knowledge_graph_images_element",
"url": "https://www.metmuseum.org/art/collection/search/436528",
"domain": "www.metmuseum.org",
"alt": "Image result for irises painting",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:3",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[4]"
}
],
"rectangle": null
},
{
"type": "knowledge_graph_description_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
"text": "Description Irises is one of several paintings of irises by the Dutch artist Vincent van Gogh, and one of a series of paintings he made at the Saint Paul-de-Mausole asylum in Saint-Rémy-de-Provence, France, in the last year before his death in 1890. Wikipedia",
"links": [
{
"type": "link_element",
"title": "Wikipedia",
"url": "https://en.wikipedia.org/wiki/Irises_(painting)",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/span[2]/a[1]"
}
],
"rectangle": null
},
{
"type": "knowledge_graph_row_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]",
"title": "Artist",
"data_attrid": "kc:/visual_art/artwork:artist",
"text": "Vincent van Gogh",
"links": [
{
"type": "link_element",
"title": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Vincent+van+Gogh&stick=H4sIAAAAAAAAAOPgE-LUz9U3MDYvMS9W4gAxzeNzjbRks5Ot9Msyi0sTc-ITi0r0gbg8vyjbCkhnFpcsYhUIy8xLTs0rUShLzFNwz0_P2MHKCAAOKro5TAAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQmxMoATCCAXoECDIQAw",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/span[2]/a[1]"
}
],
"rectangle": null
},
{
"type": "knowledge_graph_row_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]",
"title": "Location",
"data_attrid": "kc:/visual_art/artwork:location",
"text": "J. Paul Getty Museum",
"links": [
{
"type": "link_element",
"title": "J. Paul Getty Museum",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Getty+Museum&stick=H4sIAAAAAAAAAOPgE-LUz9U3MDYvMS9W4gIxTS3Li9NztOSzk630yzKLSxNz4hOLSvSBuDy_KNsqJz85sSQzP28RK497aklJpYJvaXFqae4OVkYA69LEqEwAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQmxMoATCDAXoECCwQAw",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]/div[1]/span[2]/a[1]"
}
],
"rectangle": null
},
{
"type": "knowledge_graph_row_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[4]",
"title": "Medium",
"data_attrid": "ss:/webfacts:medium",
"text": "Oil on canvas",
"links": null,
"rectangle": null
},
{
"type": "knowledge_graph_row_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[5]",
"title": "Created",
"data_attrid": "kc:/visual_art/artwork:created",
"text": "1 January 1889–1889",
"links": null,
"rectangle": null
},
{
"type": "knowledge_graph_carousel_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]",
"title": "People also search for",
"data_attrid": "kc:/visual_art/artwork:sideways",
"link": {
"type": "link_element",
"title": "View 15+ more",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Irises&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WQjC15LOTrfTLMotLE3PiE4tK9IG4PL8o26o4MyW1PLGyeBErm2dRZnFq8Q5WRgCxAmpSRQAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQzTooATCGAXoECCgQAg",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/a[1]"
},
"items": [
{
"type": "knowledge_graph_carousel_element",
"title": "Café Terrace at Night",
"subtitle": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Caf%C3%A9+Terrace+at+Night&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNyg2NLbT4HYtKyvOLsoMzU1LLEyuLF7GKOSemHV6pEJJaVJSYnKqQWKLgl5meUbKDlREAzyT610UAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAU",
"domain": "www.google.co.uk",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:5",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]"
},
{
"type": "knowledge_graph_carousel_element",
"title": "The Starry Night",
"subtitle": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=The+Starry+Night&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNzC3jC7X4HYtKyvOLsoMzU1LLEyuLF7EKhGSkKgSXJBYVVSr4ZaZnlOxgZQQAinEsTj8AAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAc",
"domain": "www.google.co.uk",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:6",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[2]"
},
{
"type": "knowledge_graph_carousel_element",
"title": "The Potato Eaters",
"subtitle": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=The+Potato+Eaters&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNTCxMKrX4HYtKyvOLsoMzU1LLEyuLF7EKhmSkKgTklySW5Cu4JpakFhXvYGUEAABq-LVAAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAk",
"domain": "www.google.co.uk",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:7",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[3]"
},
{
"type": "knowledge_graph_carousel_element",
"title": "Van Gogh self‑portrait",
"subtitle": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Van+Gogh+self-portrait&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9W4tZP1zc0MkxJNs_J0-J3LCopzy_KDs5MSS1PrCxexCoWlpin4J6fnqFQnJqTpluQX1RSlJhZsoOVEQB12LPDRwAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEAs",
"domain": "www.google.co.uk",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:8",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[4]"
},
{
"type": "knowledge_graph_carousel_element",
"title": "Wheatfield with Crows",
"subtitle": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Wheatfield+with+Crows&stick=H4sIAAAAAAAAAONgFuLUz9U3MDYvMS9WAjNNkw0KirX4HYtKyvOLsoMzU1LLEyuLF7GKhmekJpakZabmpCiUZ5ZkKDgX5ZcX72BlBACC3umpRAAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQxA0whgF6BAgoEA0",
"domain": "www.google.co.uk",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:9",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[5]"
}
],
"rectangle": null
}
],
"rectangle": null
}
Knowledge Graph Items
In DataForSEO SERP API, the Knowledge Graph feature will be provided in the form of structured elements. They will be listed in the “items” array of the “knowledge_graph” SERP element.
Note that if you check the results for a mobile device, the Knowledge Graph constituents may be separated by organic or other elements. In such cases, the API response returns several “knowledge_graph” elements, each containing distinct “items”, and each placed according to the items’ placement in SERP.
Check out the carousel to review the full list of Knowledge Graph Item Types.
Items | knowledge_graph_images_item, knowledge_graph_description_item, knowledge_graph_row_item, knowledge_graph_carousel_item, knowledge_graph_shopping_item, knowledge_graph_part_item, knowledge_graph_expanded_item, knowledge_graph_list_item, knowledge_graph_hotels_booking_item, knowledge_graph_ai_overview_item
Knowledge Graph Item Types
Type | knowledge_graph_images_item
Element in SERP API
{
"type": "knowledge_graph_images_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]",
"link": {
"type": "link_element",
"title": "More images",
"url": "https://www.google.co.uk/search?num=100&source=univ&tbm=isch&q=irises+painting&gl=GB&hl=en&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQiR56BAgpEAI",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/a[1]"
},
"items": [
{
"type": "knowledge_graph_images_element",
"url": "https://en.wikipedia.org/wiki/Irises_(painting)",
"domain": "en.wikipedia.org",
"alt": "Image result for irises painting",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:0",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]"
},
{
"type": "knowledge_graph_images_element",
"url": "https://www.vincentvangogh.org/irises.jsp",
"domain": "www.vincentvangogh.org",
"alt": "Image result for irises painting",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:1",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[2]"
},
{
"type": "knowledge_graph_images_element",
"url": "https://www.vangoghmuseum.nl/en/collection/s0050V1962",
"domain": "www.vangoghmuseum.nl",
"alt": "Image result for irises painting",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:2",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[3]"
},
{
"type": "knowledge_graph_images_element",
"url": "https://www.metmuseum.org/art/collection/search/436528",
"domain": "www.metmuseum.org",
"alt": "Image result for irises painting",
"image_url": "https://api.dataforseo.com/cdn/i/07081416-1535-0139-0000-54c3984125c2:3",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[4]"
}
],
"rectangle": null
}
Type | knowledge_graph_description_item
Element in SERP API
{
"type": "knowledge_graph_description_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
"text": "Description Irises is one of several paintings of irises by the Dutch artist Vincent van Gogh, and one of a series of paintings he made at the Saint Paul-de-Mausole asylum in Saint-Rémy-de-Provence, France, in the last year before his death in 1890. Wikipedia",
"links": [
{
"type": "link_element",
"title": "Wikipedia",
"url": "https://en.wikipedia.org/wiki/Irises_(painting)",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/span[2]/a[1]"
}
],
"rectangle": null
}
Type | knowledge_graph_row_item
Element in SERP API
{
"type": "knowledge_graph_row_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]",
"title": "Artist",
"data_attrid": "kc:/visual_art/artwork:artist",
"text": "Vincent van Gogh",
"links": [
{
"type": "link_element",
"title": "Vincent van Gogh",
"url": "https://www.google.co.uk/search?num=100&hl=en&gl=GB&q=Vincent+van+Gogh&stick=H4sIAAAAAAAAAOPgE-LUz9U3MDYvMS9W4gAxzeNzjbRks5Ot9Msyi0sTc-ITi0r0gbg8vyjbCkhnFpcsYhUIy8xLTs0rUShLzFNwz0_P2MHKCAAOKro5TAAAAA&sa=X&ved=2ahUKEwjt-qvCrNPxAhVYHbkGHRCbBmsQmxMoATCCAXoECDIQAw",
"domain": null,
"description": null,
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/span[2]/a[1]"
}
],
"rectangle": null
}
Type | knowledge_graph_carousel_item
Element in SERP API
{
"type": "knowledge_graph_carousel_item",
"rank_group": 0,
"rank_absolute": 0,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]",
"title": "People also search for",
"data_attrid": "kc:/visual_art/artwork:sideways",
"link": {
"type": "link_element",
"title": "View 15+ more",
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Element in SERP API
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Element in SERP API
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Element in SERP API
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Type | knowledge_graph_ai_overview_item
Element in SERP API
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