18
Oct
Popular products
in
Comments
Popular products
Search queries with transactional or commercial intent often trigger the Popular products feature on Google. Desktop results display it as a carousel of product items, while on mobile search, it has the form of an expandable block.
DataForSEO API returns featured products in the format of structured items – “popular_products_element”.
Type | popular_products_element
Seller | seller
Image | image_url
Element title | title
Price | price
Rating | rating
Element in SERP API
{
"type": "popular_products",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[13]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/g-card[1]",
"title": null,
"items": [
{
"type": "popular_products_element",
"title": "Defiant 270 Degree Replacement Outdoor Motion Sensor",
"description": "Amazon.com, 2+",
"seller": "Amazon.com",
"image_url": "https://encrypted-tbn0.gstatic.com/shopping?q=tbn:ANd9GcQn9LWhVaJIDwhaKtPHBj0BLxns-ahr67uWkFXq_DHL4HfhT6VBgEcX0LoDVDvTcNvcwGDVutWcQjHNA9gyWpqqwlp7PBTwiHDVK_Rdu3Deftm422CbgbSe",
"price": {
"current": 11.73,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$11.73"
},
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 6,
"rating_max": 5
}
},
{
"type": "popular_products_element",
"title": "Acuity Sensor Switch Occupancy Sensor",
"description": "Home Depot, 10+",
"seller": "Home Depot",
"image_url": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcQmlelAxiWxsP5E1QVM2w0JjsWBd4jtGfmC7OZc0Md4P_eVWVRMVRahL09obiuGl2NzAXwuwULfRmnQLwlGE4rFtQ59ZIeKeKMMEakSD5aoaZDBBBC3XAo6",
"price": {
"current": 54.2,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$54.20"
},
"rating": {
"rating_type": "Max5",
"value": 4.8,
"votes_count": 26,
"rating_max": 5
}
},
{
"type": "popular_products_element",
"title": "All Pro Motion Sensor MS180",
"description": "Menards, 10+",
"seller": "Menards",
"image_url": "https://encrypted-tbn1.gstatic.com/shopping?q=tbn:ANd9GcTBjK-uKevxgW62oiI2I82kWdD-bvj5sKnrCCIQU6RXkaHMALmeXFZ3lUOKLfTF36Ca-IjChQ3SoSatmLs5mjddl54d4S4Jzy9uV5PLOtM",
"price": {
"current": 12.99,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$12.99"
},
"rating": {
"rating_type": "Max5",
"value": 4,
"votes_count": 22,
"rating_max": 5
}
}
],
"rectangle": null
}
