Why You Should Stop Using Language Settings in Search Volume for Keyword and Bulk Keyword Search Volume Endpoints?

Why You Should Stop Using Language Settings in Search Volume for Keyword and Bulk Keyword Search Volume Endpoints?

Did you notice that Google disavowed “language” settings in its Keyword Planner for certain keywords?

If it wasn’t enough, its Ads API also stopped returning data for some tasks. This unfortunate situation may have affected the data you get through Search Volume for Keywords and Bulk Keyword Search Volume endpoints.

For example, if you try obtaining data for the “netflix” keyword and specify the “Netherlands” as the canonical location name along with the “nl” as language, you will get “null” values in all data-related fields of the response.


Request Sample
https://api.dataforseo.com/v2/kwrd_sv

 
{
  "data":
    [
        {
          "language":"nl",
          "loc_name_canonical":"Netherlands",
          "key":"netflix"
        }
    ]
}


Response Sample

 
{
    "status": "ok",
    "task_id": 311329797,
    "results_time": "3.8505 sec.",
    "results_count": 1,
    "results": [
        {
            "language": "nl",
            "loc_id": 2528,
            "key": "netflix",
            "cmp": null,
            "cpc": null,
            "sv": null,
            "categories": [],
            "ms": null
        }
    ],
    "error": [
        {
            "code": 404,
            "message": "location=2528 language=nl - Search volume data not found! Google doesn't have any data for the specified keyword(s) or the keyword(s) are related to inappropriate content for which data retrieving is limited."
        }
    ]
}

Solution

The only quick workaround we’ve found so far requires eliminating the “language” field:


Request Sample
https://api.dataforseo.com/v2/kwrd_sv

 
{
  "data":
    [
        {
          "loc_name_canonical":"Netherlands",
          "key":"netflix"
        }
    ]
}


Response Sample

 
{
    "status": "ok",
    "task_id": 311336434,
    "results_time": "3.8000 sec.",
    "results_count": 1,
    "results": [
        {
            "language": null,
            "loc_id": 2528,
            "key": "netflix",
            "cmp": 0.003270440480900299,
            "cpc": 0.898862,
            "sv": 1220000,
            "categories": [
                10013,
                10103,
                10562,
                13417,
                13575,
                13824,
                13842
            ],
            "ms": [
                {
                    "year": 2019,
                    "month": 7,
                    "count": 1500000
                },
                {
                    "year": 2019,
                    "month": 6,
                    "count": 1220000
                },
                {
                    "year": 2019,
                    "month": 5,
                    "count": 1220000
                },
                {
                    "year": 2019,
                    "month": 4,
                    "count": 1220000
                },
                {
                    "year": 2019,
                    "month": 3,
                    "count": 1220000
                },
                {
                    "year": 2019,
                    "month": 2,
                    "count": 1220000
                },
                {
                    "year": 2019,
                    "month": 1,
                    "count": 1500000
                },
                {
                    "year": 2018,
                    "month": 12,
                    "count": 1500000
                },
                {
                    "year": 2018,
                    "month": 11,
                    "count": 1500000
                },
                {
                    "year": 2018,
                    "month": 10,
                    "count": 1220000
                },
                {
                    "year": 2018,
                    "month": 9,
                    "count": 1220000
                },
                {
                    "year": 2018,
                    "month": 8,
                    "count": 1220000
                }
            ]
        }
    ]
}

We can’t say for sure if this is a temporary issue, or Google decided to disavow language setting in its API. In this regard, we recommend eliminating the “language” parameter from all your future requests to Search Volume for Keyword and Bulk Keyword Search Volume Endpoints.

We apologize for any inconvenience this may have caused and will keep you posted on any further updates regarding this issue.

George Svash

George is the Director of Content Marketing at DataForSEO, an API suite designed to help SEO software companies and agencies gather the SEO data they need for their projects. George is a tech and marketing geek with a deep passion for Big Data and SEO. Having a broad experience in content marketing and a degree in engineering, he is particularly good at explaining complex concepts.

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