Streamline Local SEO Efforts with Google Local Finder API
Google Local Finder is a location-based feature of Google Search displaying business listings within a predetermined area. When you type “italian restaurant new york” or “restaurants near me”, you get relevant results in both cases. No need to enter your location – it’s been a long time since it is auto-detected. Brick-and-mortar and service-area businesses (SABs) leverage Google Local Finder along with Google Maps to reach out to customers and increase foot traffic. To keep track of their visibility there, they can install and use dedicated software. Or they can opt for Google Local Finder and Google Maps APIs to retrieve local search results with additional data which is often a more cost-effective and flexible approach.
Why both tools?
Google Local Pack example
The difference between seemingly alike Google Maps and Google Local Finder comes from user intent and ranking approach. Both search engines are linked to Google Business Profiles, but Local Finder also draws data from sources, such as Google and third-party reviews, as well as business websites.
Maps are more frequently used during mobile and voice searches on the go since Google Maps is the default app on Android devices. Its engine was initially conceived to plan journeys, e. g. to find gas stations, hotels, and eateries en route. It covers a broad area and reflects the user’s desire to browse and discover. In terms of rankings in Maps results, Google factors in, in the first place, proximity, then relevance, and prominence to the searcher.
Google Local Finder, in turn, covers a more minor geography, making it easy to find a certain type of local business. It is triggered by clicking one of the Local Pack listings or the “More…” link underneath. The listings are pre-selected, along with relevant information to be evaluated by the user.
As such, Maps is better for general navigation, while Local Finder is suited for finding a certain business around. Only improving your Google local rankings across both tools allows you to get into the Google Local Pack. You can find more information on Google Local Finder and Maps differences in this Help Center article.
However, most Local SEO applications rely on Google Maps data alone missing out on useful Local Finder assets. By contrast, DataForSEO Google Local Finder SERP API renders those assets for digital marketing strategy.
Optimizing signals to rank in Google Local Finder
Foster Your Google Business Profile
Everything you share with Google is essential in your local SERPs presence. Comprehensive Google Business Profile (GBP) includes the correct company name, phone, and address, and updated working and holiday hours. Primary and additional categories should be selected accurately, and “About”, as well as “Q&A” sections, should be completed. Add new products and services, and geo-tagged photos from the events.
Consider your initial impression
Not only it gets you seen, but it also makes people click through to your listing and expectedly become customers. Add a Google Map widget or an appointment URL to your website, enable messaging directly in your GBP, use Google Posts regularly, answer questions, and respond to positive and negative reviews.
Nurture your website
Сraft useful and well-targeted content related to what people search, and sprinkle the carefully selected keywords throughout it. Conduct a local SEO audit and determine room for improvement: from the quality of the outbound links to the website speed and mobile friendliness. Optimize your visuals, and even consider making a virtual tour.
Take advantage of off-page SEO
Seek out the reviews actively, and even encourage your clients to leave them with incentive. As needed, instantly address any negative feedback. The more 5-star reviews you collect, the better for your rating. Trustworthy citations contribute to local visibility by helping Google verify that you’re located where your GBP and website say. That’s why inconsistencies in them can dampen trust. Finally, link signals, i. e. their quantity and positions, anchor texts, and domain authority impact your Local Finder placement.
Demand for a tailored solution
The above steps ensure the business gets in local search results at least along with its competitors. But only those who go the extra mile get rewarded. Meanwhile, the local SEO segment hasn’t fully adapted to the SABs’ needs. It is underserved with proper solutions for localized competitor research, which questions the accuracy of local rank tracking. DataForSEO provides such a solution within its Google SERP API portfolio – Google Local Finder SERP API.
How to get Google Local Finder data using DataForSEO Local Finder SERP API
To make a request you need to specify a keyword and location. You can filter the upcoming response using two main parameters:
- min_rating – filter results by specifying a minimal rating of the searched establishment.
For example:
"min_rating": 4.5 - time_filter – filter results by specifying a minimal rating of the searched establishment.
For example:
"time_filter": "24_hours"
Note that Google may also provide results that do not match this filter.
Example of the request:
[
{
"language_code": "en",
"location_code": 2840,
"keyword": "local nail service",
"time filter": "monday"
}
]
In the API response, you will get local pack listings along with relevant data about the business:
{
"version": "0.1.20221214",
"status_code": 20000,
"status_message": "Ok.",
"time": "3.0847 sec.",
"cost": 0.002,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "07051512-6223-0139-0000-d4cc5101a349",
"status_code": 20000,
"status_message": "Ok.",
"time": "3.0278 sec.",
"cost": 0.002,
"result_count": 1,
"path": [
"v3",
"serp",
"google",
"local_finder",
"live",
"advanced"
],
"data": {
"api": "serp",
"function": "live",
"se": "google",
"se_type": "local_finder",
"language_code": "en",
"location_code": 2840,
"keyword": "local nail services",
"min_rating": 4.5,
"time_filter": "monday",
"device": "desktop",
"os": "windows"
},
"result": [
{
"keyword": "local nail services",
"type": "local_finder",
"se_domain": "google.com",
"location_code": 2840,
"language_code": "en",
"check_url": "https://www.google.com/search?q=local+nail+services&oq=local+nail+services&hl=en&gl=US&tbm=lcl&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc&tbs=lrf:!1m4!1u3!2m2!3m1!1e1!1m4!1u2!2m2!2m1!1e1!1m7!1u3!3m4!3m3!5m2!2e1!3e1!4e2!2m1!1e3!2m4!1e2!5m2!2m1!2e9!3sIAE,lf:1,lf_ui:14",
"datetime": "2023-07-05 12:12:55 +00:00",
"spell": null,
"item_types": [
"local_pack"
],
"se_results_count": 0,
"items_count": 20,
"items": [
{
"type": "local_pack",
"rank_group": 1,
"rank_absolute": 1,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[2]",
"title": "Liam Nails",
"description": "5+ years in business \nMon: 9 AM–5 PM · (443) 640-4298 \n",
"domain": "m.facebook.com",
"phone": "(443) 640-4298",
"url": "https://m.facebook.com/profile.php?id=100063809214872&_rdr",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.5,
"votes_count": 49,
"rating_max": 5
},
"cid": "5302726516741959894",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 2,
"rank_absolute": 2,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[4]",
"title": "La Sorella",
"description": "Mon: 10 AM–6 PM · (571) 314-1762 \n",
"domain": "sammydao.glossgenius.com",
"phone": "(571) 314-1762",
"url": "http://sammydao.glossgenius.com/",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 11,
"rating_max": 5
},
"cid": "4512118753958788836",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 3,
"rank_absolute": 3,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[6]",
"title": "blossom la nail bar",
"description": "Mon: 9:30 AM–8 PM \n",
"domain": "instagram.com",
"phone": null,
"url": "https://instagram.com/lanailbar1?igshid=YmMyMTA2M2Y=",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 9,
"rating_max": 5
},
"cid": "2610347803805334219",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 4,
"rank_absolute": 4,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[8]",
"title": "Lush Lash + Nail Co.",
"description": "Mon: 10 AM–7 PM · (215) 713-4217 \n",
"domain": "lushlashnail.com",
"phone": "(215) 713-4217",
"url": "http://lushlashnail.com/",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 7,
"rating_max": 5
},
"cid": "6087600572958879618",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 5,
"rank_absolute": 5,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[10]",
"title": "Elite Nails",
"description": "10+ years in business · Bartlesville, OK \nMon: 9 AM–7 PM · (918) 333-9888 \n",
"domain": "kubiti.wordpress.com",
"phone": "(918) 333-9888",
"url": "https://kubiti.wordpress.com/nail-trends/?elite+nails",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.7,
"votes_count": 381,
"rating_max": 5
},
"cid": "17867200233795892980",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 6,
"rank_absolute": 6,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[12]",
"title": "Nail Shop Box LLC",
"description": "Mon: 10 AM–5 PM \n",
"domain": "salonlofts.com",
"phone": null,
"url": "https://salonlofts.com/nail_shop_box",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 3,
"rating_max": 5
},
"cid": "13792666922953532325",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 7,
"rank_absolute": 7,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[14]",
"title": "The Nailspot",
"description": "3+ years in business · Bartlesville, OK \nMon: 10 AM–6 PM · (918) 876-4593 \n",
"domain": "www.thenailspot.biz",
"phone": "(918) 876-4593",
"url": "http://www.thenailspot.biz/",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.9,
"votes_count": 165,
"rating_max": 5
},
"cid": "12480940054693735955",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 8,
"rank_absolute": 8,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[16]",
"title": "Kim's Nails",
"description": "10+ years in business · Bartlesville, OK \nMon: 10 AM–6 PM · (918) 331-9099 \n",
"domain": null,
"phone": "(918) 331-9099",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.6,
"votes_count": 158,
"rating_max": 5
},
"cid": "4930805168864698620",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 9,
"rank_absolute": 9,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[18]",
"title": "Fly Sliders Nails by Fernanda Gimenes",
"description": "Mon: 9 AM–5 PM · +34 645 22 40 88 \n",
"domain": "www.flysliders.com",
"phone": "+34 645 22 40 88",
"url": "http://www.flysliders.com/",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 4,
"rating_max": 5
},
"cid": "11716610370351829969",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 10,
"rank_absolute": 10,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[20]",
"title": "KATE Nail Salon",
"description": "3+ years in business · Owasso, OK \nMon: 10 AM–7 PM · (918) 401-4288 \n",
"domain": "www.facebook.com",
"phone": "(918) 401-4288",
"url": "https://www.facebook.com/katenailok/",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.7,
"votes_count": 164,
"rating_max": 5
},
"cid": "14192547868485754516",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 11,
"rank_absolute": 11,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[22]",
"title": "LUSH Nails & Spa OWASSO",
"description": "Owasso, OK \nMon: 10 AM–7 PM · (918) 371-3952 \n",
"domain": "lushnailsandspaowasso.com",
"phone": "(918) 371-3952",
"url": "https://lushnailsandspaowasso.com/",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.8,
"votes_count": 471,
"rating_max": 5
},
"cid": "3743164198816847017",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 12,
"rank_absolute": 12,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[24]",
"title": "Idol Nails & Spa LLC",
"description": "7+ years in business · Owasso, OK \nMon: 10 AM–7 PM · (918) 609-5525 \n",
"domain": "idolnailsspa5082.setmore.com",
"phone": "(918) 609-5525",
"url": "https://idolnailsspa5082.setmore.com/",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.5,
"votes_count": 163,
"rating_max": 5
},
"cid": "17083189509845660181",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 13,
"rank_absolute": 13,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[26]",
"title": "LEE NAILS SPA",
"description": "5+ years in business · Owasso, OK \nMon: 9 AM–7 PM · (918) 516-2018 \n",
"domain": "m.facebook.com",
"phone": "(918) 516-2018",
"url": "https://m.facebook.com/100057369944266/",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.8,
"votes_count": 175,
"rating_max": 5
},
"cid": "2509344316202225659",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 14,
"rank_absolute": 14,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[28]",
"title": "96th Nail Bar ( New Owner)",
"description": "Owasso, OK \nMon: 9:30 AM–7 PM · (918) 376-6337 \n",
"domain": "96thnailbarowasso.com",
"phone": "(918) 376-6337",
"url": "http://96thnailbarowasso.com/",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.5,
"votes_count": 145,
"rating_max": 5
},
"cid": "5005652207996342661",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 15,
"rank_absolute": 15,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[30]",
"title": "Lucky Nail",
"description": "5+ years in business · Claremore, OK \nMon: 9:30 AM–7 PM · (918) 283-4644 \n",
"domain": null,
"phone": "(918) 283-4644",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.5,
"votes_count": 120,
"rating_max": 5
},
"cid": "16766891447270934433",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 16,
"rank_absolute": 16,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[32]",
"title": "Star Cali Nails",
"description": "10+ years in business · Skiatook, OK \nMon: 10 AM–7 PM · (918) 396-7838 \n",
"domain": "kubiti.wordpress.com",
"phone": "(918) 396-7838",
"url": "https://kubiti.wordpress.com/nail-trends/?star+cali+nails",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.5,
"votes_count": 101,
"rating_max": 5
},
"cid": "9242593754498581851",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 17,
"rank_absolute": 17,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[34]",
"title": "Nail Focus",
"description": "7+ years in business · Claremore, OK \nMon: 10 AM–7 PM · (918) 341-7900 \n",
"domain": "kubiti.wordpress.com",
"phone": "(918) 341-7900",
"url": "https://kubiti.wordpress.com/nail-trends/?nail+focus",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.5,
"votes_count": 86,
"rating_max": 5
},
"cid": "6191133628297990316",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 18,
"rank_absolute": 18,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[36]",
"title": "Bellagio Nail Lounge",
"description": "Webb City, MO \nMon: 9 AM–7 PM · (417) 717-5026 \n",
"domain": "bellagionailloungewebbcity.com",
"phone": "(417) 717-5026",
"url": "https://bellagionailloungewebbcity.com/",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.7,
"votes_count": 193,
"rating_max": 5
},
"cid": "15457043881368533418",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 19,
"rank_absolute": 19,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[38]",
"title": "Glow Nail Lounge",
"description": "3+ years in business · Joplin, MO \nMon: 9 AM–7 PM · (417) 553-0262 \n",
"domain": "glownaillounge.com",
"phone": "(417) 553-0262",
"url": "http://glownaillounge.com/?utm_source=gmb&utm_medium=referral",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.5,
"votes_count": 456,
"rating_max": 5
},
"cid": "1353739680318845334",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 20,
"rank_absolute": 20,
"position": "right",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[10]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[40]",
"title": "Mon Amie Nails and Spa",
"description": "Tulsa, OK \nMon: 9 AM–7 PM · (918) 584-8176 \n",
"domain": "monamiespa.com",
"phone": "(918) 584-8176",
"url": "https://monamiespa.com/",
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.8,
"votes_count": 687,
"rating_max": 5
},
"cid": "4171968824820092118",
"rectangle": null
}
]
}
]
}
]
}
You can send up to 2000 API calls per minute. Each Live SERP API call can contain one task. With Google Local Finder SERP API, you can also collect raw HTML pages of search results.
With DataForSEO Google Local Finder SERP API, you will get Google results of business local rankings and additional data easily and on a budget. By default, one SERP page contains up to 20 results in one request for desktop and up to 10 for mobile search. Your account is billed for those results depending on the method and priority. Thus, for the Standard queue-based method with POST and GET requests, the cost per SERP page will be $0.0006, while with the higher speed of execution (i.e., a priority queue), this price doubles. Lastly, for the real-time results with a single POST request, one SERP page will come in at $ 0.002.
Local Finder SERP API use cases for local SEO tools
Understanding why your competitors (but not you) appear in the Google Local Pack is vital for an effective Google Finder SEO strategy. Our API helps to quickly spot nontrivial differences.
For a local physical business owner, it is important to maximize the revenue, respectively, the number of clients. That means, primarily, being where customers are looking for them.
Let’s say you run a gym in Sacramento. Your potential client in East Sacramento is looking for a gym. Based on what will they select?
- the distance and the route convenience;
- the open hours (including whether you are open at the moment they perform their search);
- the service quality (i. e. rating);
Google Local Pack provides all this information. Accordingly, people will likely search exactly there. So, a prospect makes a search query and receives a choice of the average of 20 gym facilities on the first SERP page. As we know, the probability that the user browses further is not too high; in our APIs, we set a default damp factor to 0.5.
In the response from Google Local Finder SERP API, you can see what position you hold. If you are not in the top three, you might pose a question: what do your competitors have that you don’t, and work towards those things.
If you are not in the first 20 search results, what must you do to get there? Seeing your competitors’ ratings and working hours, you understand whether it will be enough to improve the service and gain more warm reviews, i. e. increase your rating, or you should work longer hours either. With our API, you can find the answer to all those questions.
You can perform a quick risk-benefit assessment of expanding business to a certain area. For example, you are about to launch a hair salon, and screen some popular search queries, like “supercuts”, “walk-in hair salon cheap”, “top-rated hair salon”, all combined with “near me” and “open now” tails, through the Google Local Finder API.
By estimating the number of the resulting items, you might conclude there are already quite too many competitors around, so, it is better to consider another place. Having this data geolocation specific, you can correspondingly adjust the business service radius or areas in your GMB profile.
By estimating the number of the resulting items, you might conclude there are already quite too many competitors around, so, it is better to consider another place. Having this data geolocation specific, you can correspondingly adjust the business service radius or areas in your GMB profile.
In both mentioned cases, you can filter the results by opening hours. By this means, you can choose to open half an hour earlier or to close half an hour later to become the only facility working in the given area at that given time.
It is also possible to filter the results by rating and understand that, for instance, to compete for the clients who come from 5 to 6 AM, a rating of 4.0 will be sufficient; while to compete with the establishments which open at 8 AM and close at 9 PM in this area, we need a rating of at least 4.9.
Unlike brick-and-mortar businesses, SABs, like HVAC, plumbers, or locksmiths, don’t serve customers at their business address or simply don’t have one. They can just indicate up to 20 areas they serve in the GBP. With more weight Google puts on proximity, they have trouble winning positions in local searches, and many local SEO tools do not scan their rankings. The present approach to local rank tracking is based on analyzing search results from multiple GPS coordinates. DataForSEO API allows setting exact coordinates in a request to understand the influence of the proximity factor for SABs. By surveying the search results in such a detailed way, they can identify good local rating patterns.
As the SABs can’t fully rely on the proximity factor, they need to scale up the two other pillars of local search rankings. They can estimate their prominence, i. e. rating with Google Local Finder API as we mentioned. And they can also use DataForSEO API endpoints for keywords described below to pick the search terms relevant to their offering, to enhance their relevance.
And most importantly, with Google Local Finder SERP API, such inquiries can be automated, and the optimization reports can be generated regularly for dozens of different establishments in various locations. You get a complete picture of the market state in a specific location, a detailed competitor performance overview, and estimate search shares of the most prominent businesses.
DataForSEO adds value
By leveraging DataForSEO Labs keyword research API endpoints, you can obtain even more valuable metrics to optimize your GBP and improve your Local SEO. Thus, you will glean the most efficient search queries and longtail keyword suggestions for your GBP and business page. You can seamlessly incorporate your SEO solution with DataForSEO keyword metrics and keyword research APIs.
Last but not least, DataForSEO Labs features a bunch of market analysis endpoints. Their importance cannot be overstated both in one-off and recurrent marketing activities, such as picking primary and additional categories for your website, as well as keywords for them. You can even overview the SERPs and estimated traffic values of your market in dynamics.
Wrapping up
Google Local Finder is a valuable tool for local businesses to increase their visibility in local search results. While it may seem similar to Google Maps, they have different search intents and ranking approaches. Most Local SEO tools rely on Google Maps data, which concentrates on navigational functions and misses out on valuable commercial information.
The DataForSEO Google Local Finder SERP API is a reliable and cost-effective solution designed to access this information and improve the quality and quantity of local business listing data. It helps to conduct thorough competitor analysis in local searches and precisely track rankings for localized queries.
By integrating our API into your SEO tool, you enhance the accuracy of local business ratings. Filters our API offers to sort the business listings by rating and working hours allow you to provide customers with more relevant data. This will help you to come up with actionable advice and new SEO solutions based on a commercial perspective.
DataForSEO Google Local Finder SERP API significantly enhances your performance and benefits businesses of all sizes. Sign up today and take your Local SEO game to the next level!
Explore the best optimization practices for local SEO tools with our updated research. Learn about the crucial role of proximity factor, the novel trends for Maps rank tracking, the most impressive functionality aspects of popular local SEO software products, and new critical ranking signals for localized organic search.
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