Google Maps vs. Local Finder: what’s the difference in SERP API results?
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Google Local Finder and Google Maps seem to serve an identical purpose – to provide information on local businesses. Yet, if we take a closer look, these two search engine types differ.
First off, a user gets into the Local Finder by clicking on “more…” or a map in the local pack SERP feature of a regular Google search.
Google Maps can be opened separately by using an app or a dedicated tab or by clicking on a map SERP feature in a regular Google search.
It’s also important to note that Maps is initially designed as a mapping engine, convenient for broad searches and browsing through a mapped area to discover places. In contrast, Local Finder is intended for more specific searches related to a certain type of local business.
Now, let’s compare Google Local Finder and Google Maps search results.
DataForSEO Google Local Finder SERP API results
POST: https://api.dataforseo.com/v3/serp/google/local_finder/live/advanced
{
"version": "0.1.20220819",
"status_code": 20000,
"status_message": "Ok.",
"time": "3.1194 sec.",
"cost": 0.002,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "09131605-1535-0139-0000-1cad408833a1",
"status_code": 20000,
"status_message": "Ok.",
"time": "3.0309 sec.",
"cost": 0.002,
"result_count": 1,
"path": [
"v3",
"serp",
"google",
"local_finder",
"live",
"advanced"
],
"data": {
"api": "serp",
"function": "live",
"se": "google",
"se_type": "local_finder",
"keyword": "grocery store",
"location_name": "London,England,United Kingdom",
"language_code": "en",
"device": "desktop",
"os": "windows"
},
"result": [
{
"keyword": "grocery store",
"type": "local_finder",
"se_domain": "google.co.uk",
"location_code": 1006886,
"language_code": "en",
"check_url": "https://www.google.co.uk/search?q=grocery+store&oq=grocery+store&hl=en&gl=GB&tbm=lcl&uule=w+CAIQIFISCXXeIa8LoNhHEZkq1d1aOpZS",
"datetime": "2022-09-13 13:05:40 +00:00",
"spell": null,
"item_types": [
"local_pack"
],
"se_results_count": 0,
"items_count": 20,
"items": [
{
"type": "local_pack",
"rank_group": 1,
"rank_absolute": 1,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[2]",
"title": "Tesco Express",
"description": "1-4 · Near National Gallery, London \nOpen ⋅ Closes 11PM · 0345 026 9353 \nIn-store shopping \n",
"domain": null,
"phone": "0345 026 9353",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 3.5,
"votes_count": 182,
"rating_max": 5
},
"cid": "159481143723255651",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 2,
"rank_absolute": 2,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[4]",
"title": "Whole Foods Market",
"description": "20 Glasshouse St \nOpen ⋅ Closes 10PM · 020 7406 3100 \nMainstay for natural & organic food \n",
"domain": null,
"phone": "020 7406 3100",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.3,
"votes_count": 3700,
"rating_max": 5
},
"cid": "16545512716499546879",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 3,
"rank_absolute": 3,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[6]",
"title": "Walker Grocery store",
"description": "36 Gerrard St \nOpen 24 hours \nIn-store shopping \n",
"domain": null,
"phone": null,
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 1,
"votes_count": 1,
"rating_max": 5
},
"cid": "13583542577144671234",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 4,
"rank_absolute": 4,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[8]",
"title": "General Store",
"description": "41 Earlham St · In Seven Dials Market \nOpen ⋅ Closes 10PM \nIn-store shopping \n",
"domain": null,
"phone": null,
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 3,
"votes_count": 2,
"rating_max": 5
},
"cid": "7039981081870567338",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 5,
"rank_absolute": 5,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[10]",
"title": "The Conveninece Store",
"description": "1 Monmouth St · In Seven Dials \nOpen ⋅ Closes 9PM \nIn-store shopping \n",
"domain": null,
"phone": null,
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 3.8,
"votes_count": 4,
"rating_max": 5
},
"cid": "11284157868438192510",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 6,
"rank_absolute": 6,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[12]",
"title": "Greatway Grocery Store",
"description": "7 Lupus St \nOpen ⋅ Closes 11PM · 020 4568 7244 \nIn-store shopping \n",
"domain": null,
"phone": "020 4568 7244",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 3.2,
"votes_count": 44,
"rating_max": 5
},
"cid": "10870622186886943082",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 7,
"rank_absolute": 7,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[14]",
"title": "Sainsbury's Local",
"description": "36-37 Strand \nOpen ⋅ Closes 11PM · 020 7930 7006 \nIn-store shopping · In-store pick-up \n",
"domain": null,
"phone": "020 7930 7006",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 3.6,
"votes_count": 55,
"rating_max": 5
},
"cid": "5992845871909120473",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 8,
"rank_absolute": 8,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[16]",
"title": "The Grocery",
"description": "52-56 Kingsland Rd \nOpen ⋅ Closes 10:30PM · 020 7729 6855 \nOrganic & whole foods grocer's shop \n",
"domain": null,
"phone": "020 7729 6855",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.2,
"votes_count": 566,
"rating_max": 5
},
"cid": "16632046434003199703",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 9,
"rank_absolute": 9,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[18]",
"title": "Londis",
"description": "21 Greek St \nClosed ⋅ Opens 9PM \nGrocery retailer with discount products \n",
"domain": null,
"phone": "020 7437 2127",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 2.4,
"votes_count": 24,
"rating_max": 5
},
"cid": "2087804067311417198",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 10,
"rank_absolute": 10,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[20]",
"title": "M&S Simply Food",
"description": "Strand Main Station Entrance, Charing X ST · In Charing Cross \nOpen ⋅ Closes 11:45PM · 020 7925 2451 \n\"Small basic food store \" \n",
"domain": null,
"phone": "020 7925 2451",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 3.9,
"votes_count": 187,
"rating_max": 5
},
"cid": "14799730733654594056",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 11,
"rank_absolute": 11,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[22]",
"title": "Pimlico Grocery",
"description": "Baltimore Court, 70 Vauxhall Bridge Rd \nOpen ⋅ Closes 11PM · 020 7828 5618 \nIn-store shopping \n",
"domain": null,
"phone": "020 7828 5618",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.3,
"votes_count": 8,
"rating_max": 5
},
"cid": "7320193773106600440",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 12,
"rank_absolute": 12,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[24]",
"title": "Londis",
"description": "51 Oxford St \nOpen 24 hours · 020 7434 0098 \nGrocery retailer with discount products \n",
"domain": null,
"phone": "020 7434 0098",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 3.8,
"votes_count": 36,
"rating_max": 5
},
"cid": "11997795252945525791",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 13,
"rank_absolute": 13,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[26]",
"title": "Mayfair Food Fayre",
"description": "33 N Row \nOpen ⋅ Closes 9PM · 020 7493 9372 \nIn-store shopping · Kerbside pickup · Delivery \n",
"domain": null,
"phone": "020 7493 9372",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.1,
"votes_count": 22,
"rating_max": 5
},
"cid": "5601015170840413648",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 14,
"rank_absolute": 14,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[28]",
"title": "Rupert Supermarket",
"description": "55 Rupert St \nOpen ⋅ Closes 11PM · 020 7434 3430 \nIn-store shopping · Delivery \n",
"domain": null,
"phone": "020 7434 3430",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 3.7,
"votes_count": 25,
"rating_max": 5
},
"cid": "12102998177029230063",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 15,
"rank_absolute": 15,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[30]",
"title": "Tesco Express",
"description": "22-25 Bedford St \nOpen ⋅ Closes 10PM · 0345 677 9173 \nIn-store shopping \n",
"domain": null,
"phone": "0345 677 9173",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 3.9,
"votes_count": 235,
"rating_max": 5
},
"cid": "2577653238935868551",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 16,
"rank_absolute": 16,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[32]",
"title": "Shaftesbury Food & Wine",
"description": "25-27 Shaftesbury Ave \nOpen 24 hours · 020 7734 4225 \nIn-store shopping · Delivery \n",
"domain": null,
"phone": "020 7734 4225",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 2.3,
"votes_count": 3,
"rating_max": 5
},
"cid": "7551208178285477513",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 17,
"rank_absolute": 17,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[34]",
"title": "The Chelsea General Store",
"description": "174 Pavilion Rd \nOpen ⋅ Closes 10PM · 020 7730 1422 \nIn-store shopping \n",
"domain": null,
"phone": "020 7730 1422",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4,
"votes_count": 16,
"rating_max": 5
},
"cid": "6955644620526819448",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 18,
"rank_absolute": 18,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[36]",
"title": "Greensmiths Grocery & Cafe",
"description": "27 Lower Marsh \nOpen ⋅ Closes 8PM · 020 7921 2970 \nSupermarket for artisan groceries & cafe \n",
"domain": null,
"phone": "020 7921 2970",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.5,
"votes_count": 171,
"rating_max": 5
},
"cid": "9612445300438933574",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 19,
"rank_absolute": 19,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[38]",
"title": "Philip Grocery store",
"description": "No reviews · Supermarket \n96 Great Suffolk St \nOpen 24 hours \nIn-store shopping \n",
"domain": null,
"phone": null,
"url": null,
"is_paid": false,
"rating": null,
"cid": "17570737238768795681",
"rectangle": null
},
{
"type": "local_pack",
"rank_group": 20,
"rank_absolute": 20,
"position": "right",
"xpath": "/html[1]/body[1]/div[6]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[40]",
"title": "New Loon Moon Supermarket",
"description": "9a Gerrard St \nOpen ⋅ Closes 10PM · 020 7734 3887 \nChinese grocer with imported fruit & veg \n",
"domain": null,
"phone": "020 7734 3887",
"url": null,
"is_paid": false,
"rating": {
"rating_type": "Max5",
"value": 4.3,
"votes_count": 565,
"rating_max": 5
},
"cid": "13730514131548622523",
"rectangle": null
}
]
}
]
}
]
}
DataForSEO Google Maps SERP API results
POST: https://api.dataforseo.com/v3/serp/google/maps/live/advanced
{
"version": "0.1.20220819",
"status_code": 20000,
"status_message": "Ok.",
"time": "16.2486 sec.",
"cost": 0.002,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "09131605-1535-0139-0000-6bf58e9c2c15",
"status_code": 20000,
"status_message": "Ok.",
"time": "16.1333 sec.",
"cost": 0.002,
"result_count": 1,
"path": [
"v3",
"serp",
"google",
"maps",
"live",
"advanced"
],
"data": {
"api": "serp",
"function": "live",
"se": "google",
"se_type": "maps",
"keyword": "grocery store",
"location_name": "London,England,United Kingdom",
"language_code": "en",
"device": "desktop",
"os": "windows"
},
"result": [
{
"keyword": "grocery store",
"type": "maps",
"se_domain": "google.co.uk",
"location_code": 1006886,
"language_code": "en",
"check_url": "https://google.co.uk/maps/search/grocery+store/@51.5073509,-0.1277583,10z?hl=en&gl=GB&uule=w+CAIQIFISCXXeIa8LoNhHEZkq1d1aOpZS",
"datetime": "2022-09-13 13:05:51 +00:00",
"spell": null,
"item_types": [
"maps_search"
],
"se_results_count": 0,
"items_count": 100,
"items": [
{
"type": "maps_search",
"rank_group": 1,
"rank_absolute": 1,
"domain": "thegroceryshop.co.uk",
"title": "The Grocery",
"url": "http://thegroceryshop.co.uk/",
"rating": {
"rating_type": "Max5",
"value": 4.2,
"votes_count": 566,
"rating_max": null
},
"rating_distribution": {
"1": 35,
"2": 18,
"3": 45,
"4": 142,
"5": 326
},
"snippet": "52-56 Kingsland Rd, London E2 8DP",
"address": "52-56 Kingsland Rd, London E2 8DP",
"address_info": {
"borough": null,
"address": "52-56 Kingsland Rd",
"city": "London",
"zip": "E2 8DP",
"region": null,
"country_code": "GB"
},
"place_id": "ChIJe1Pt6LscdkgR1yaQghzm0OY",
"phone": "+442077296855",
"main_image": "https://lh5.googleusercontent.com/p/AF1QipN8T1A-ZaAyhAf9BWyqkNazttfPb25C_SCo3fqT=w408-h271-k-no",
"category": "Supermarket",
"additional_categories": null,
"category_ids": [
"grocery_store"
],
"work_hours": {
"timetable": {
"sunday": [
{
"open": {
"hour": 9,
"minute": 0
},
"close": {
"hour": 22,
"minute": 30
}
}
],
"monday": [
{
"open": {
"hour": 7,
"minute": 30
},
"close": {
"hour": 22,
"minute": 30
}
}
],
"tuesday": [
{
"open": {
"hour": 7,
"minute": 30
},
"close": {
"hour": 22,
"minute": 30
}
}
],
"wednesday": [
{
"open": {
"hour": 7,
"minute": 30
},
"close": {
"hour": 22,
"minute": 30
}
}
],
"thursday": [
{
"open": {
"hour": 7,
"minute": 30
},
"close": {
"hour": 22,
"minute": 30
}
}
],
"friday": [
{
"open": {
"hour": 7,
"minute": 30
},
"close": {
"hour": 22,
"minute": 30
}
}
],
"saturday": [
{
"open": {
"hour": 7,
"minute": 30
},
"close": {
"hour": 22,
"minute": 30
}
}
]
},
"current_status": "open"
},
"feature_id": "0x48761cbbe8ed537b:0xe6d0e61c829026d7",
"cid": "16632046434003199703",
"latitude": 51.5289043,
"longitude": -0.07758559999999999,
"is_claimed": true
},
{
"type": "maps_search",
"rank_group": 2,
"rank_absolute": 2,
"domain": null,
"title": "Greatway Grocery Store",
"url": null,
"rating": {
"rating_type": "Max5",
"value": 3.2,
"votes_count": 44,
"rating_max": null
},
"rating_distribution": {
"1": 13,
"2": 2,
"3": 7,
"4": 9,
"5": 13
},
"snippet": "7 Lupus St, Pimlico, London SW1V 3AS",
"address": "7 Lupus St, Pimlico, London SW1V 3AS",
"address_info": {
"borough": "Pimlico",
"address": "7 Lupus St",
"city": "London",
"zip": "SW1V 3AS",
"region": null,
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"close": {
"hour": 19,
"minute": 0
}
}
],
"friday": [
{
"open": {
"hour": 8,
"minute": 0
},
"close": {
"hour": 19,
"minute": 0
}
}
],
"saturday": [
{
"open": {
"hour": 8,
"minute": 0
},
"close": {
"hour": 19,
"minute": 0
}
}
]
},
"current_status": "open"
},
"feature_id": "0x48761d0c24e4b203:0xf6c3be74e981bf22",
"cid": "17781265163131928354",
"latitude": 51.594246399999996,
"longitude": -0.06962539999999999,
"is_claimed": true
},
{
"type": "maps_search",
"rank_group": 20,
"rank_absolute": 20,
"domain": null,
"title": "Brent Food Store",
"url": null,
"rating": {
"rating_type": "Max5",
"value": 4.4,
"votes_count": 42,
"rating_max": null
},
"rating_distribution": {
"1": 2,
"2": 1,
"3": 2,
"4": 9,
"5": 28
},
"snippet": "20 Rockhall Rd, London NW2 6DX",
"address": "20 Rockhall Rd, London NW2 6DX",
"address_info": {
"borough": null,
"address": "20 Rockhall Rd",
"city": "London",
"zip": "NW2 6DX",
"region": null,
"country_code": "GB"
},
"place_id": "ChIJ83erO18QdkgRbbhXMT87N1E",
"phone": "+442084523112",
"main_image": "https://lh5.googleusercontent.com/p/AF1QipMhBcWHqiHYnopyxbzPxG0zUMYMkQGQ5iYbhw8s=w408-h544-k-no",
"category": "Supermarket",
"additional_categories": [
"Off Licence",
"Newsstand"
],
"category_ids": [
"grocery_store",
"liquor_store",
"newsstand"
],
"work_hours": {
"timetable": {
"sunday": [
{
"open": {
"hour": 8,
"minute": 0
},
"close": {
"hour": 23,
"minute": 0
}
}
],
"monday": [
{
"open": {
"hour": 8,
"minute": 0
},
"close": {
"hour": 23,
"minute": 0
}
}
],
"tuesday": [
{
"open": {
"hour": 8,
"minute": 0
},
"close": {
"hour": 23,
"minute": 0
}
}
],
"wednesday": [
{
"open": {
"hour": 8,
"minute": 0
},
"close": {
"hour": 23,
"minute": 0
}
}
],
"thursday": [
{
"open": {
"hour": 8,
"minute": 0
},
"close": {
"hour": 23,
"minute": 0
}
}
],
"friday": [
{
"open": {
"hour": 8,
"minute": 0
},
"close": {
"hour": 23,
"minute": 0
}
}
],
"saturday": [
{
"open": {
"hour": 8,
"minute": 0
},
"close": {
"hour": 23,
"minute": 0
}
}
]
},
"current_status": "open"
}
}
]
}
]
}
]
}
After examining the images and the data above, we can note a few crucial things:
- Google Maps show a /maps/ part in the URL path
- Google Local Finder shows regular /search/ part in the URL path
- The areas of search are zoomed-in differently
- The served ranked results are not identically matching
Accordingly, two users searching with the same query in the same location may be getting different results in Google Maps and Google Local Finder.
For local businesses, this means that their rankings in Google Maps do not mean they will be getting the same performance in Local Finder. So, it is vital to monitor and improve local rankings across both search tools.
DataForSEO SERP API provides rankings and business information from both Google Local Finder and Google Maps.
Using these search engine types, you can obtain desktop and mobile results, define an OS, and set GPS coordinates of a necessary location and desired map zoom level.
With Local Finder SERP API, you can also collect raw HTML pages of search results.
Note that, by default, Google Maps SERP API provides up to 100 SERP results while Google Local Finder SERP API serves up to 20 results for desktop and up to 10 results for mobile. The pricing per one SERP is set according to the default number of provided search results.