Lead enrichment that actually fills the gaps
Website traffic, tech stack, backlinks, firmographics, and WHOIS records all come from a single API stack. DataForSEO returns the full company profile behind any domain, so lead enrichment no longer means paying five separate vendors.
Sign up, connect a template or an endpoint, and start adding company data to your CRM the same day.
The Biggest Index of Lead Enrichment Data
Business Listings
261373166
Backlink Domains
694218904
Whois Domains
286094082
Updated last 30d: 22281276
Live Pages
191170718251
Crawled last 24h: 1112818006
One source. Everything you need for lead enrichment
Point your CRM, spreadsheet, or workflow at a domain and DataForSEO fills in the rest. Search traffic, the tech a site runs on, its backlink authority, and its listing details come back as structured fields you can write straight to a record.
- Single API stack that covers traffic, backlinks, firmographics, and WHOIS data. Every endpoint returns the same JSON structure, so one parser handles them all.
- Fast to set up with 24/7 support, full documentation, and ready-made no-code templates.
- Pay-as-you-go pricing so you can enrich 100 leads or 100,000 and pay only for the data rows you fetch.
USE CASES
The best lead enrichment use cases to start with
Six ways to put enrichment data to work across qualification, segmentation, and outreach preparation.
Website traffic & SEO maturity
See how much organic traffic a company gets and which keywords bring people in.
Learn moreWebsite tech stack analysis
Detect the CMS, analytics, frameworks, and tools a company’s website runs on.
Learn moreWeb presence & authority
Look at domain rank, backlinks, and referring domains to see how much authority a company carries online.
Learn moreBusiness listings analysis
Pull a company’s category, address, phone, rating, and reviews straight from its business listing.
Learn moreDomain age & WHOIS records
Fetch the registrar, creation, and expiry dates of domains to distinguish established companies from brand-new ones.
Learn moreBrand mentions & sentiment
See how often a company gets mentioned online, and whether people tend to speak well of it.
Learn more
APIs
Six APIs that power lead enrichment
Poweful endpoints, one account, no subscription. Combine whichever ones fit your process, run them at whatever volume you need, and the bill only reflects the lookups you make.
SERP API
See where a company ranks and which SERP features it owns, so you know how it stacks up against rivals before the first call.
from $0.0006 per SERP
View API
Business Data API
Match a company to its Google Business Profile and pull its core firmographic data for a B2B list.
from $0.00036 per item
View API
DataForSEO Labs API
Estimate a company's organic traffic and see the keywords it ranks for. The busier a domain is in search, the more it has invested in growth.
from $0.0001 per row
View API
Backlinks API
One call returns domain rank, backlink counts, and referring domains, enough to score a company's web authority.
from $0.00003 per row
View API
Content Analysis API
Track a company's brand mentions, sentiment, and citations across the web, so your outreach starts with actual context about the lead.
from $0.00003 per row
View API
Domain Analytics API
On-site technology detection and WHOIS records for any domain — must have for tech-stack lookups, and lead enrichment.
from $0.0012 per item
View API
API RESPONSE
Core data for your lead enrichment workflow
Take a look at the data three core endpoints return for each lead.
Analyze a company’s website tech stack
Send a domain and get back the technologies it runs on, grouped by category, together with its domain rank and any public contact details.
POST
https://api.dataforseo.com/v3/domain_analytics/technologies/organic/domain_technologies/live
# request — one POST, structured JSON back
[
{ "target": "acmecorp.com" }
]
# response (trimmed)
{
"domain": "acmecorp.com",
"domain_rank": 612,
"technologies": {
"ecommerce": { "ecommerce": ["Shopify"] },
"analytics": { "analytics": ["Google Analytics", "HubSpot"] }
},
"emails": ["[email protected]"]
}
Explore a company’s web authority
One request returns the domain’s backlink summary: rank, total backlinks, referring domains, and spam score. That tells you how credible the domain is.
POST
https://api.dataforseo.com/v3/backlinks/summary/live
# request — one POST, structured JSON back
[
{
"target": "acmecorp.com",
"backlinks_status_type": "live"
}
]
# response (trimmed)
[{
"target": "acmecorp.com",
"rank": 612,
"backlinks": 48210,
"referring_domains": 2310,
"referring_main_domains": 1980,
"backlinks_spam_score": 4
}
Analyze a company’s business listing
Match a company to its business listing and pull its category, address, phone, and rating in one structured response.
POST
https://api.dataforseo.com/v3/business_data/business_listings/search/live
# request — one POST, structured JSON back
[
{
"title": "Acme Corp",
"location_coordinate": "37.7749,-122.4194,50",
"limit": 1
}
]
# response (trimmed)
{
"type": "business_listing",
"title": "Acme Corp",
"category": "Software company",
"address_info": { "city": "San Francisco", "region": "California" },
"rating": { "value": 4.6, "votes_count": 312 },
"domain": "acmecorp.com"
}
No-code templates
Build your lead enrichment workflows with ready-made no-code templates
Ready-to-use templates from the DataForSEO Template Gallery. Connect your account and enrich leads in n8n, Make, or Google Sheets.
Get Business Data for Salesforce leads with DataForSEO + Make
Quick overview This Make.com template automatically enriches your Salesforce records with business intelligence from the DataForSEO Business Data API. Instead of manually researching company details […]
DataForSEO Team
Use template
Get Business Data for Hubspot leads with DataForSEO + Make
Quick overview This Make.com template automatically enriches your HubSpot contacts with detailed business information by connecting to the DataForSEO Business Data API. Rather than manually researching […]
DataForSEO Team
Use template
Get Ranked Keywords for new Airtable records with DataForSEO + Make
Quick overview This template automatically retrieves ranked keywords for a domain stored in Airtable using the DataForSEO API. Whenever a new record is added to your Airtable table, the […]
DataForSEO Team
Use template
Get Traffic Stats for Monday CRM leads with DataForSEO + Make
Quick overview This Make.com template automatically enriches your Monday CRM items with search traffic estimates by pulling data from the DataForSEO API. Instead of manually gathering search demand […]
DataForSEO Team
Use template
Add backlinks to Google Sheets from DataForSEO + Make
Quick overview Turn backlink monitoring into a fully automated workflow. This Make template connects DataForSEO Backlinks API with Google Sheets, allowing you to automatically collect and store backlink data in a structured[…]
DataForSEO Team
Use template
Pull bulk domain backlink profiles to Google Sheets with DataForSEO + n8n
Quick overview This workflow automates bulk backlink profile analysis using n8n, Google Sheets, and the DataForSEO Bulk Pages Summary endpoint. Instead of running individual audits […]
DataForSEO Team
Use template
The most capable source of lead enrichment data
Rapid Results
All Live endpoints feature a turnaround time of up to 2 seconds.
Pay-as-you-go
Pay only for data you pull, no monthly subscriptions, no minimal commitment.
Integration support
Our 24/7 customer support team is with you every step of the way.
Data industry leaders trust
Solutions developers praise
Customer success story
Customer success story
How DataForSEO Helps Pathfinder SEO Guide its Customers, One Simple Task at a Time
Learn more
Customer success story
DataForSEO API Helps On the Map Marketing Go Up at the Time of a Downturn
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Logos
pricing
Pay only for the data you pull
With DataForSEO you pay only for the individual services you consume. Our pay-as-you-go pricing model is designed to help our customers minimize costs, increase resource efficiency, and build operational resilience.
See full pricing →Domain Analytics API
Domain tech stack & WHOIS
from $0.0012 per item
DataForSEO Labs API
Traffic data
from $0.0001 per row
Business Data API
Firmographics
from $0.00036 per item
Backlinks API
Web authority
from $0.00003 per row
SERP API
Rankings
from $0.0006 per SERP
Content Analysis API
Brand sentiment
from $0.00003 per row
No-code integration with DataForSEO APIs
Easily integrate DataForSEO APIs into your favourite tools without writing a single line of code. With a collection of ready-made connectors and modules you can access high-quality lead enrichment data effortlessly, saving your time and resources.
Questions about lead enrichment data
What is lead enrichment?
Lead enrichment means adding data to a lead you already have. You start with just a domain or company name, then fill in details like traffic, tech stack, and firmographics, so the record is complete enough to score and act on.
What data can I add to a lead?
Most teams combine search traffic, tech stack, backlink authority, and firmographics such as category and location. You pick whatever fits how you qualify leads.
Is the lead enrichment data compliant for use?
DataForSEO returns publicly available web, technology, and business-listing data, not private contact databases. How you use the enriched data is on you, so follow the rules that apply in your market, such as GDPR or CCPA.
How fresh is the lead enrichment data?
Lookups run in real time and return current values, so the fields you write back reflect the company as it is now, not a snapshot from months ago.
How does pricing work?
Pricing is pay-as-you-go. You pay per lookup, with no subscription and no minimums, and only for the leads you enrich.
How do I get started?
Create a free account, connect a template or call an endpoint, and enrich your first domain in a few minutes.
Start building your lead enrichment stack today
Create a free account and enrich your first lead in minutes.
Free trial · No credit card to start · Pay-as-you-go