Competitor analysis on Bing: how to analyze your competition with API
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Competitors are a goldmine of valuable information SEO experts can use to sharpen their optimization strategies and increase website visibility in organic search. With DataForSEO Labs API, you can easily find and analyze your SERP competitors on Bing. We offer various endpoints that can help you do that.
In the following paragraphs, we will demonstrate how you can research your competition using the Bing endpoints of DataForSEO Labs API.
Identify your Bing competitors
The first step is to identify who you’re competing with. To do that, use the SERP Competitors endpoint.
1 Call the SERP Competitors endpoint.
POST https://api.dataforseo.com/v3/dataforseo_labs/bing/serp_competitors/live
2 Add the keywords field to the POST body and specify the keywords for which you would like to find competitors.
3 Specify the location parameters by adding the location_name or location_code field to the POST body.
4 Specify the language parameters by adding the language_name or language_code field to the POST body.
You will receive the full list of available locations and languages by making a separate request to the Locations and Languages endpoint.
GET https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
5 Set a limit on the number of domains returned in the API response by adding the limit field to the POST body.
Default limit value: 100.
Maximum limit value: 1000.
Your POST request should be structured as in the following example:
[
{
"keywords": [
"laptop store",
"laptops for sale"
],
"language_name": "English",
"location_name": "United States",
"limit": 5
}
]
The API response will provide you with the domains of your competitors, along with other useful data (median and average position, etv, visibility score, exact keyword position, and more).
{
"version": "0.1.20220216",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1046 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03161256-2806-0383-0000-11b1f91fb9c5",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0586 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"serp_competitors",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "serp_competitors",
"se_type": "bing",
"keywords": [
"laptop store",
"laptops for sale"
],
"language_name": "English",
"location_name": "United States",
"limit": 5
},
"result": [
{
"se_type": "bing",
"seed_keywords": [
"laptop store",
"laptops for sale"
],
"location_code": 2840,
"language_code": "en",
"total_count": 59,
"items_count": 5,
"items": [
{
"se_type": "bing",
"domain": "www.amazon.com",
"avg_position": 2.5,
"median_position": 2,
"rating": 195,
"etv": 736.412,
"keywords_count": 1,
"visibility": 1.7000000000000002,
"relevant_serp_items": 2,
"keywords_positions": {
"laptops for sale": [
2,
3
]
}
},
{
"se_type": "bing",
"domain": "www.ebay.com",
"avg_position": 5.5,
"median_position": 5,
"rating": 189,
"etv": 229.188,
"keywords_count": 1,
"visibility": 1.1,
"relevant_serp_items": 2,
"keywords_positions": {
"laptops for sale": [
5,
6
]
}
},
{
"se_type": "bing",
"domain": "www.bestbuy.com",
"avg_position": 6.5,
"median_position": 1,
"rating": 187,
"etv": 884.66,
"keywords_count": 1,
"visibility": 1.05,
"relevant_serp_items": 2,
"keywords_positions": {
"laptops for sale": [
1,
12
]
}
},
{
"se_type": "bing",
"domain": "www.dell.com",
"avg_position": 8.5,
"median_position": 2,
"rating": 183,
"etv": 3.1314599999999997,
"keywords_count": 1,
"visibility": 0.9500000000000001,
"relevant_serp_items": 2,
"keywords_positions": {
"laptop store": [
2,
15
]
}
},
{
"se_type": "bing",
"domain": "www.facebook.com",
"avg_position": 8.5,
"median_position": 8,
"rating": 183,
"etv": 57.25749999999999,
"keywords_count": 2,
"visibility": 0.5,
"relevant_serp_items": 2,
"keywords_positions": {
"laptop store": [
9
],
"laptops for sale": [
8
]
}
}
]
}
]
}
]
}
Discover your competitors’ ranking keywords
Discovering your competitors’ keywords is the second step of competitor analysis. Knowing what terms your rivals are ranking for will allow you to:
- Compare your content with your competitors’. That will enable you to improve your content by implementing rivals’ best practices
- Fill in your content gaps. More specifically, you can find what keywords your competitors rank for, but you don’t. That will enable you to create content around such terms and start competing for them, which will immediately improve your site visibility. We will come back to this topic after we show you how to discover competitors’ ranking keywords.
To find your competitors’ ranking keywords, use the Ranked Keywords endpoint.
1 Call the Ranked Keywords endpoint.
POST https://api.dataforseo.com/v3/dataforseo_labs/bing/ranked_keywords/live
2 Add the target field to the POST body and specify one of the competitor domains you received from the SERP Competitors endpoint.
3 Specify the location parameters by adding the location_name or location_code field to the POST body.
4 Specify the language parameters by adding the language_name or language_code field to the POST body.
You will receive the full list of available locations and languages by making a separate request to the Locations and Languages endpoint.
GET https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
5 Set a limit on the number of ranking keywords returned in the API response by adding the limit field to the POST body.
Default limit value: 100.
Maximum limit value: 1000.
Your POST request should be structured as in the following example:
[
{
"target": "amazon.com",
"language_name": "English",
"location_code": 2840,
"limit": 5
}
]
The API response will provide you with competitor keywords, along with their ranking data.
{
"version": "0.1.20220216",
"status_code": 20000,
"status_message": "Ok.",
"time": "15.8276 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03161358-2806-0381-0000-1451527e7ca4",
"status_code": 20000,
"status_message": "Ok.",
"time": "15.7630 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"ranked_keywords",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "ranked_keywords",
"se_type": "bing",
"target": "amazon.com",
"language_name": "English",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "bing",
"target": "amazon.com",
"location_code": 2840,
"language_code": "en",
"total_count": 15370492,
"items_count": 5,
"metrics": {
"organic": {
"pos_1": 2209174,
"pos_2_3": 1945052,
"pos_4_10": 2137277,
"pos_11_20": 2255286,
"pos_21_30": 1408403,
"pos_31_40": 1008994,
"pos_41_50": 509171,
"pos_51_60": 11104,
"pos_61_70": 12205,
"pos_71_80": 13076,
"pos_81_90": 13117,
"pos_91_100": 9044,
"etv": 61771227.15193607,
"count": 11531903,
"estimated_paid_traffic_cost": 38944107.743468486,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"paid": {
"pos_1": 1480588,
"pos_2_3": 1583618,
"pos_4_10": 756924,
"pos_11_20": 8092,
"pos_21_30": 134,
"pos_31_40": 4,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 39146514.756116845,
"count": 3829360,
"estimated_paid_traffic_cost": 23222857.79174511,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"featured_snippet": {
"pos_1": 9161,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 44244.15951538086,
"count": 9161,
"estimated_paid_traffic_cost": 12036.575974106789,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
},
"local_pack": {
"pos_1": 49,
"pos_2_3": 15,
"pos_4_10": 4,
"pos_11_20": 0,
"pos_21_30": 0,
"pos_31_40": 0,
"pos_41_50": 0,
"pos_51_60": 0,
"pos_61_70": 0,
"pos_71_80": 0,
"pos_81_90": 0,
"pos_91_100": 0,
"etv": 403.01899713277817,
"count": 68,
"estimated_paid_traffic_cost": 47.86149933189154,
"is_new": 0,
"is_up": 0,
"is_down": 0,
"is_lost": 0
}
},
"metrics_absolute": null,
"items": [
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "& honey conditioner",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-03 19:14:19 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 20,
"monthly_searches": [
{
"year": 2021,
"month": 12,
"search_volume": 10
},
{
"year": 2021,
"month": 11,
"search_volume": 10
},
{
"year": 2021,
"month": 10,
"search_volume": 30
},
{
"year": 2021,
"month": 9,
"search_volume": 20
},
{
"year": 2021,
"month": 8,
"search_volume": 20
},
{
"year": 2021,
"month": 7,
"search_volume": 10
},
{
"year": 2021,
"month": 6,
"search_volume": 20
},
{
"year": 2021,
"month": 5,
"search_volume": 20
},
{
"year": 2021,
"month": 4,
"search_volume": 20
},
{
"year": 2021,
"month": 3,
"search_volume": 30
},
{
"year": 2021,
"month": 2,
"search_volume": 20
},
{
"year": 2021,
"month": 1,
"search_volume": 30
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=%26%20honey%20conditioner&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic",
"local_pack",
"shopping",
"images",
"paid",
"related_searches"
],
"se_results_count": 7860000,
"last_updated_time": "2022-02-18 20:19:23 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "paid",
"rank_group": 1,
"rank_absolute": 52,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[49]/ul[1]/li[1]",
"title": "Shop &honey conditioner | Amazon.com Official Site",
"domain": "www.amazon.com",
"description": "Ad Browse & discover thousands of brands. Read customer reviews & find best sellers. Find deals and low prices on & honey conditioner at Amazon.com",
"breadcrumb": "https://www.amazon.com/Buy/Beauty",
"url": "https://www.amazon.com/s/?ie=UTF8&keywords=%26honey+conditioner&index=aps&tag=mh0b-20&ref=pd_sl_3k77480649_e&adgrpid=1332608735527554&hvadid=83288280955560&hvnetw=o&hvqmt=e&hvbmt=be&hvdev=c&hvlocint=&hvlocphy=114411&hvtargid=kwd-83288462547383:loc-190&hydadcr=14525_13388613",
"highlighted": [
"honey conditioner"
],
"extra": null,
"description_rows": null,
"links": null,
"main_domain": "amazon.com",
"relative_url": "/s/?ie=UTF8&keywords=%26honey+conditioner&index=aps&tag=mh0b-20&ref=pd_sl_3k77480649_e&adgrpid=1332608735527554&hvadid=83288280955560&hvnetw=o&hvqmt=e&hvbmt=be&hvdev=c&hvlocint=&hvlocphy=114411&hvtargid=kwd-83288462547383:loc-190&hydadcr=14525_13388613",
"etv": 6.079999923706055,
"estimated_paid_traffic_cost": 5.4720001220703125,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": false,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=%26%20honey%20conditioner&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic",
"local_pack",
"shopping",
"images",
"paid",
"related_searches"
],
"se_results_count": 7860000,
"keyword_difficulty": 48,
"last_updated_time": "2022-02-18 20:19:23 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "& honey conditioner",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-03 19:14:19 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 20,
"monthly_searches": [
{
"year": 2021,
"month": 12,
"search_volume": 10
},
{
"year": 2021,
"month": 11,
"search_volume": 10
},
{
"year": 2021,
"month": 10,
"search_volume": 30
},
{
"year": 2021,
"month": 9,
"search_volume": 20
},
{
"year": 2021,
"month": 8,
"search_volume": 20
},
{
"year": 2021,
"month": 7,
"search_volume": 10
},
{
"year": 2021,
"month": 6,
"search_volume": 20
},
{
"year": 2021,
"month": 5,
"search_volume": 20
},
{
"year": 2021,
"month": 4,
"search_volume": 20
},
{
"year": 2021,
"month": 3,
"search_volume": 30
},
{
"year": 2021,
"month": 2,
"search_volume": 20
},
{
"year": 2021,
"month": 1,
"search_volume": 30
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=%26%20honey%20conditioner&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic",
"local_pack",
"shopping",
"images",
"paid",
"related_searches"
],
"se_results_count": 7860000,
"last_updated_time": "2022-02-18 20:19:23 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "organic",
"rank_group": 1,
"rank_absolute": 2,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
"domain": "www.amazon.com",
"title": "Amazon.com: honey shampoo and conditioner",
"url": "https://www.amazon.com/honey-shampoo-conditioner/s?k=honey+shampoo+and+conditioner",
"breadcrumb": "https://www.amazon.com/honey-shampoo-conditioner/s?...",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": null,
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": null,
"links": null,
"about_this_result": null,
"main_domain": "amazon.com",
"relative_url": "/honey-shampoo-conditioner/s?k=honey+shampoo+and+conditioner",
"etv": 6.079999923706055,
"estimated_paid_traffic_cost": 5.4720001220703125,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": false,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=%26%20honey%20conditioner&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic",
"local_pack",
"shopping",
"images",
"paid",
"related_searches"
],
"se_results_count": 7860000,
"keyword_difficulty": 48,
"last_updated_time": "2022-02-18 20:19:23 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "₹",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-17 17:31:24 +00:00",
"competition": 0.5,
"cpc": 0.5,
"search_volume": 40,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 30
},
{
"year": 2021,
"month": 12,
"search_volume": 40
},
{
"year": 2021,
"month": 11,
"search_volume": 30
},
{
"year": 2021,
"month": 10,
"search_volume": 50
},
{
"year": 2021,
"month": 9,
"search_volume": 50
},
{
"year": 2021,
"month": 8,
"search_volume": 50
},
{
"year": 2021,
"month": 7,
"search_volume": 50
},
{
"year": 2021,
"month": 6,
"search_volume": 40
},
{
"year": 2021,
"month": 5,
"search_volume": 60
},
{
"year": 2021,
"month": 4,
"search_volume": 30
},
{
"year": 2021,
"month": 3,
"search_volume": 60
},
{
"year": 2021,
"month": 2,
"search_volume": 30
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=%26%238377&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic",
"paid",
"related_searches"
],
"se_results_count": 1730000,
"last_updated_time": "2022-02-04 22:44:06 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "organic",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
"domain": "www.amazon.com",
"title": "Amazon.com: 8377",
"url": "https://www.amazon.com/8377/s?k=8377&page=4",
"breadcrumb": "https://www.amazon.com/8377/s?k=8377&page=4",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Hello Select your address All ...",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Hello"
],
"links": null,
"about_this_result": null,
"main_domain": "amazon.com",
"relative_url": "/8377/s?k=8377&page=4",
"etv": 12.15999984741211,
"estimated_paid_traffic_cost": 6.079999923706055,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": false,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=%26%238377&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic",
"paid",
"related_searches"
],
"se_results_count": 1730000,
"keyword_difficulty": 48,
"last_updated_time": "2022-02-04 22:44:06 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "&bull",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-16 23:53:10 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 12320,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 15970
},
{
"year": 2021,
"month": 12,
"search_volume": 10590
},
{
"year": 2021,
"month": 11,
"search_volume": 12120
},
{
"year": 2021,
"month": 10,
"search_volume": 15400
},
{
"year": 2021,
"month": 9,
"search_volume": 12130
},
{
"year": 2021,
"month": 8,
"search_volume": 8620
},
{
"year": 2021,
"month": 7,
"search_volume": 9070
},
{
"year": 2021,
"month": 6,
"search_volume": 9660
},
{
"year": 2021,
"month": 5,
"search_volume": 13460
},
{
"year": 2021,
"month": 4,
"search_volume": 12190
},
{
"year": 2021,
"month": 3,
"search_volume": 13980
},
{
"year": 2021,
"month": 2,
"search_volume": 13550
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=%26bull&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic",
"paid",
"related_searches"
],
"se_results_count": 4998,
"last_updated_time": "2022-01-09 15:39:57 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "paid",
"rank_group": 1,
"rank_absolute": 49,
"position": "",
"xpath": null,
"title": "Watch Bull | Stream All Episodes Now | No cable necessary",
"domain": "www.amazon.com",
"description": "Also Bull is called to serve jury duty while simultaneously trying to manage a case ...",
"breadcrumb": "https://www.amazon.com/cbs/bull",
"url": "https://www.amazon.com/gp/video/detail/B07GJW3M7B/?ref=DVM_PDS_BNG_US_AC_C_A_TLe_1_BULLCBS_M_mkw_oXdDdWR4-dc&mrntrk=pcrid_77240757607511_slid__pgrid_1235851151631386_pgeo_114411_x__ptid_kwd-77240761612794:loc-190",
"highlighted": null,
"extra": null,
"description_rows": null,
"links": null,
"main_domain": "amazon.com",
"relative_url": "/gp/video/detail/B07GJW3M7B/?ref=DVM_PDS_BNG_US_AC_C_A_TLe_1_BULLCBS_M_mkw_oXdDdWR4-dc&mrntrk=pcrid_77240757607511_slid__pgrid_1235851151631386_pgeo_114411_x__ptid_kwd-77240761612794:loc-190",
"etv": 3745.280029296875,
"estimated_paid_traffic_cost": 3370.751953125,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": false,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=%26bull&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic",
"paid",
"related_searches"
],
"se_results_count": 4998,
"keyword_difficulty": null,
"last_updated_time": "2022-01-09 15:39:57 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "&mosh",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-03-02 06:10:12 +00:00",
"competition": 0.5,
"cpc": 0.5,
"search_volume": 1200,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 2120
},
{
"year": 2021,
"month": 12,
"search_volume": 1200
},
{
"year": 2021,
"month": 11,
"search_volume": 1510
},
{
"year": 2021,
"month": 10,
"search_volume": 1280
},
{
"year": 2021,
"month": 9,
"search_volume": 1120
},
{
"year": 2021,
"month": 8,
"search_volume": 1000
},
{
"year": 2021,
"month": 7,
"search_volume": 1040
},
{
"year": 2021,
"month": 6,
"search_volume": 1070
},
{
"year": 2021,
"month": 5,
"search_volume": 1080
},
{
"year": 2021,
"month": 4,
"search_volume": 990
},
{
"year": 2021,
"month": 3,
"search_volume": 1030
},
{
"year": 2021,
"month": 2,
"search_volume": 970
}
]
},
"serp_info": {
"se_type": "bing",
"check_url": "https://www.bing.com/search?q=%26mosh&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic",
"related_searches",
"paid"
],
"se_results_count": 4867,
"last_updated_time": "2022-01-09 19:47:26 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
},
"ranked_serp_element": {
"se_type": "bing",
"serp_item": {
"se_type": "bing",
"type": "paid",
"rank_group": 1,
"rank_absolute": 69,
"position": "",
"xpath": null,
"title": "Shop Men's Clothing | Amazon.com® Official Site",
"domain": "www.amazon.com",
"description": "Deals of the Day · Shop Best Sellers · Fast Shipping · Shop Our Huge Selection",
"breadcrumb": "https://www.amazon.com/apparel/men",
"url": "https://www.amazon.com/s/?ie=UTF8&keywords=mosh+mosh&index=aps&tag=mh0b-20&ref=pd_sl_966bluht6c_e&adgrpid=1334807719862836&hvadid=83425694862590&hvnetw=o&hvqmt=e&hvbmt=be&hvdev=c&hvlocint=&hvlocphy=114411&hvtargid=kwd-83425866758811:loc-190&hydadcr=3052_13507294",
"highlighted": null,
"extra": null,
"description_rows": null,
"links": null,
"main_domain": "amazon.com",
"relative_url": "/s/?ie=UTF8&keywords=mosh+mosh&index=aps&tag=mh0b-20&ref=pd_sl_966bluht6c_e&adgrpid=1334807719862836&hvadid=83425694862590&hvnetw=o&hvqmt=e&hvbmt=be&hvdev=c&hvlocint=&hvlocphy=114411&hvtargid=kwd-83425866758811:loc-190&hydadcr=3052_13507294",
"etv": 364.79998779296875,
"estimated_paid_traffic_cost": 182.39999389648438,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": false,
"is_up": false,
"is_down": false
}
},
"check_url": "https://www.bing.com/search?q=%26mosh&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
"serp_item_types": [
"organic",
"related_searches",
"paid"
],
"se_results_count": 4867,
"keyword_difficulty": null,
"last_updated_time": "2022-01-09 19:47:26 +00:00",
"previous_updated_time": "1970-01-01 03:00:00 +00:00"
}
}
]
}
]
}
]
}
Find your content gaps
To discover what keywords one of your competitors ranks for but you don’t, use the Domain Intersection endpoint.
1 Call the Domain Intersection endpoint.
POST https://api.dataforseo.com/v3/dataforseo_labs/bing/domain_intersection/live
2 Specify your domain and your competitor’s domain without https:// and www. in the target1 and target2 fields of the Task POST array. Please note that the order of the domains matters: specify the domain you want to find keyword gaps for as target2.
3 Specify the location parameters by adding the location_name or location_code field to the POST body.
4 Specify the language parameters by adding the language_name or language_code field to the POST body.
You will receive the full list of available locations and languages by making a separate request to the Locations and Languages endpoint.
GET https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
5 Add the intersections field to the POST body and set it to false. If you set intersections to false, you will get keywords for which the domain specified as target1 has results in SERP and the domain specified as target2 doesn’t.
6 Set a limit on the number of returned keywords returned by adding the limit field to the POST body.
Default limit value: 100.
Maximum limit value: 1000.
Your POST request should be structured as in the following example:
[
{
"target1": "ebay.com",
"target2": "amazon.com",
"language_code": "en",
"location_code": 2840,
"intersections": false,
"limit": 5
}
]
The API response will provide you with ranking keywords for which the target1 domain ranks for while the target2 domain doesn’t. You will also receive valuable keyword data for each returned keyword.
{
"version": "0.1.20220216",
"status_code": 20000,
"status_message": "Ok.",
"time": "2.4112 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03161425-2806-0389-0000-98562130c483",
"status_code": 20000,
"status_message": "Ok.",
"time": "2.3281 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"domain_intersection",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "domain_intersection",
"se_type": "bing",
"target1": "ebay.com",
"target2": "amazon.com",
"language_code": "en",
"location_code": 2840,
"intersections": false,
"limit": 5
},
"result": [
{
"se_type": "bing",
"target1": "ebay.com",
"target2": "amazon.com",
"location_code": 2840,
"language_code": "en",
"total_count": 1275340,
"items_count": 5,
"items": [
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "ebay",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-15 02:24:24 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 5479180,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 5499940
},
{
"year": 2021,
"month": 12,
"search_volume": 5505370
},
{
"year": 2021,
"month": 11,
"search_volume": 5269750
},
{
"year": 2021,
"month": 10,
"search_volume": 5232030
},
{
"year": 2021,
"month": 9,
"search_volume": 5110110
},
{
"year": 2021,
"month": 8,
"search_volume": 5275870
},
{
"year": 2021,
"month": 7,
"search_volume": 5106010
},
{
"year": 2021,
"month": 6,
"search_volume": 5016310
},
{
"year": 2021,
"month": 5,
"search_volume": 5301790
},
{
"year": 2021,
"month": 4,
"search_volume": 5455180
},
{
"year": 2021,
"month": 3,
"search_volume": 6339320
},
{
"year": 2021,
"month": 2,
"search_volume": 5745950
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": null,
"domain": "www.ebay.com",
"title": "Electronics, Cars, Fashion, Collectibles & More | eBay",
"url": "https://www.ebay.com/",
"breadcrumb": "https://www.ebay.com",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Buy & sell electronics, cars, clothes, collectibles & more on eBay, the world's online marketplace. Top brands, low prices & free shipping on many items.",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": null,
"links": null,
"about_this_result": null,
"main_domain": "ebay.com",
"relative_url": "/",
"etv": 1665670.75,
"estimated_paid_traffic_cost": 1499103.625,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": false,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": null
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "paypal",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-26 23:00:03 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 2009890,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 1932930
},
{
"year": 2021,
"month": 12,
"search_volume": 2089410
},
{
"year": 2021,
"month": 11,
"search_volume": 1936650
},
{
"year": 2021,
"month": 10,
"search_volume": 1814060
},
{
"year": 2021,
"month": 9,
"search_volume": 1813300
},
{
"year": 2021,
"month": 8,
"search_volume": 1887510
},
{
"year": 2021,
"month": 7,
"search_volume": 1932810
},
{
"year": 2021,
"month": 6,
"search_volume": 1960120
},
{
"year": 2021,
"month": 5,
"search_volume": 2011290
},
{
"year": 2021,
"month": 4,
"search_volume": 2064400
},
{
"year": 2021,
"month": 3,
"search_volume": 2245980
},
{
"year": 2021,
"month": 2,
"search_volume": 2114980
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 23,
"rank_absolute": 24,
"position": "left",
"xpath": null,
"domain": "www.ebay.com",
"title": "Paying with PayPal | eBay",
"url": "https://www.ebay.com/help/buying/paying-items/paying-paypal?id=4033",
"breadcrumb": "https://www.ebay.com/help/buying/paying-items/paying-paypal?id=4033",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "To pay with PayPal, select PayPal as your payment method at checkout and enter your account information. If you'd like us to save your details for next time, select the Remember me box. If …",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": null,
"links": null,
"about_this_result": null,
"main_domain": "ebay.com",
"relative_url": "/help/buying/paying-items/paying-paypal?id=4033",
"etv": 4220.76904296875,
"estimated_paid_traffic_cost": 3798.692138671875,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": false,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": null
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "american airlines airlines",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-16 07:18:10 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 40,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 50
},
{
"year": 2021,
"month": 12,
"search_volume": 30
},
{
"year": 2021,
"month": 11,
"search_volume": 50
},
{
"year": 2021,
"month": 10,
"search_volume": 40
},
{
"year": 2021,
"month": 9,
"search_volume": 50
},
{
"year": 2021,
"month": 8,
"search_volume": 50
},
{
"year": 2021,
"month": 7,
"search_volume": 40
},
{
"year": 2021,
"month": 6,
"search_volume": 50
},
{
"year": 2021,
"month": 5,
"search_volume": 40
},
{
"year": 2021,
"month": 4,
"search_volume": 50
},
{
"year": 2021,
"month": 3,
"search_volume": 50
},
{
"year": 2021,
"month": 2,
"search_volume": 30
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 47,
"rank_absolute": 48,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[51]",
"domain": "www.ebay.com",
"title": "American Airlines Collectibles for sale | eBay",
"url": "https://www.ebay.com/b/American-Airlines-Collectibles/807/bn_3051854",
"breadcrumb": "https://www.ebay.com/b/American-Airlines-Collectibles/807/bn_3051854",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "PSA Flight Attendants Group 8x10 Photo Aviation Fashion Airline Pinup Stewardess. 3 out of 5 stars. (1) Total Ratings 1, $13.56 New. PSA Flight Attendant Fashion 8x10 Photo Lockheed L-1011 Jet Airplane Aviation. $13.56 New.",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Airline"
],
"links": null,
"about_this_result": null,
"main_domain": "ebay.com",
"relative_url": "/b/American-Airlines-Collectibles/807/bn_3051854",
"etv": 0.08399999886751175,
"estimated_paid_traffic_cost": 0.07559999823570251,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": false,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": null
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "ufc",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-03 10:43:43 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 81090,
"monthly_searches": [
{
"year": 2021,
"month": 12,
"search_volume": 78610
},
{
"year": 2021,
"month": 11,
"search_volume": 76270
},
{
"year": 2021,
"month": 10,
"search_volume": 67800
},
{
"year": 2021,
"month": 9,
"search_volume": 64540
},
{
"year": 2021,
"month": 8,
"search_volume": 67230
},
{
"year": 2021,
"month": 7,
"search_volume": 97610
},
{
"year": 2021,
"month": 6,
"search_volume": 74450
},
{
"year": 2021,
"month": 5,
"search_volume": 82100
},
{
"year": 2021,
"month": 4,
"search_volume": 89840
},
{
"year": 2021,
"month": 3,
"search_volume": 102060
},
{
"year": 2021,
"month": 2,
"search_volume": 77720
},
{
"year": 2021,
"month": 1,
"search_volume": 94850
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "paid",
"rank_group": 7,
"rank_absolute": 102,
"position": "",
"xpath": null,
"title": "Mma' | Free Shipping on ebay | Buy Mma' on ebay | ebay.com",
"domain": "www.ebay.com",
"description": "Under $10 · Money Back Guarantee · Daily Deals · Huge Savings",
"breadcrumb": "https://www.ebay.com",
"url": "https://www.ebay.com/sch/i.html?_nkw=mma'&norover=1&mkevt=1&mkrid=711-34002-13078-0&mkcid=2&keyword=mma'&crlp=_5077&MT_ID=&geo_id=&rlsatarget=kwd-76553679456231:loc-190&adpos=&device=c&mktype=&loc=114411&poi=&abcId=&cmpgn=395449245&sitelnk=&adgroupid=1224856160643072&network=o&matchtype=b&msclkid=3fb079e1d79e1f8fb35b183b08fa7645",
"highlighted": null,
"extra": null,
"description_rows": null,
"links": null,
"main_domain": "ebay.com",
"relative_url": "/sch/i.html?_nkw=mma'&norover=1&mkevt=1&mkrid=711-34002-13078-0&mkcid=2&keyword=mma'&crlp=_5077&MT_ID=&geo_id=&rlsatarget=kwd-76553679456231:loc-190&adpos=&device=c&mktype=&loc=114411&poi=&abcId=&cmpgn=395449245&sitelnk=&adgroupid=1224856160643072&network=o&matchtype=b&msclkid=3fb079e1d79e1f8fb35b183b08fa7645",
"etv": 2075.904052734375,
"estimated_paid_traffic_cost": 1868.3135986328125,
"rank_changes": {
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"is_down": false
}
},
"second_domain_serp_element": null
},
{
"se_type": "bing",
"keyword_data": {
"se_type": "bing",
"keyword": "menards",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "bing",
"last_updated_time": "2022-02-23 13:51:39 +00:00",
"competition": 0.8999999761581421,
"cpc": 0.8999999761581421,
"search_volume": 709920,
"monthly_searches": [
{
"year": 2022,
"month": 1,
"search_volume": 632050
},
{
"year": 2021,
"month": 12,
"search_volume": 626640
},
{
"year": 2021,
"month": 11,
"search_volume": 729140
},
{
"year": 2021,
"month": 10,
"search_volume": 671740
},
{
"year": 2021,
"month": 9,
"search_volume": 641090
},
{
"year": 2021,
"month": 8,
"search_volume": 651080
},
{
"year": 2021,
"month": 7,
"search_volume": 654310
},
{
"year": 2021,
"month": 6,
"search_volume": 727250
},
{
"year": 2021,
"month": 5,
"search_volume": 838860
},
{
"year": 2021,
"month": 4,
"search_volume": 879410
},
{
"year": 2021,
"month": 3,
"search_volume": 893100
},
{
"year": 2021,
"month": 2,
"search_volume": 604250
}
]
},
"serp_info": null
},
"first_domain_serp_element": {
"se_type": "bing",
"type": "organic",
"rank_group": 40,
"rank_absolute": 40,
"position": "left",
"xpath": null,
"domain": "www.ebay.com",
"title": "Menards Model Railroads & Trains for sale | eBay",
"url": "https://www.ebay.com/b/Menards-Model-Railroads-Trains/180250/bn_89097621",
"breadcrumb": "https://www.ebay.com/b/Menards-Model-Railroads-Trains/180250/bn_89097621",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Menards 4.5-Volt 1-Outlet Power Adapter 1,000 mA train building layout. $21.20. $5.99 shipping. or Best Offer. Only 1 left! MENARDS DUPLEX HOUSE BUILDING ACCESSORY! O GAUGE SCALE TRAIN HOME LAYOUT. $119.99.",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": null,
"links": null,
"about_this_result": null,
"main_domain": "ebay.com",
"relative_url": "/b/Menards-Model-Railroads-Trains/180250/bn_89097621",
"etv": 1490.83203125,
"estimated_paid_traffic_cost": 1341.748779296875,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": false,
"is_up": false,
"is_down": false
}
},
"second_domain_serp_element": null
}
]
}
]
}
]
}
Learn how much traffic your competitors get
Another thing you could do with the Bing endpoints of DataForSEO Labs API is to discover the estimated monthly traffic that your competitors get. That’s what the Bulk Traffic Estimation endpoint can help you with.
1 Call the Bulk Traffic Estimation endpoint.
POST https://api.dataforseo.com/v3/dataforseo_labs/bing/bulk_traffic_estimation/live
2 Add the targets array to the POST body and specify the domains of your competitors.
3 Specify the location parameters by adding the location_name or location_code field to the POST body.
4 Specify the language parameters by adding the language_name or language_code field to the POST body.
You will receive the full list of available locations and languages by making a separate request to the Locations and Languages endpoint.
GET https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
Your POST request should be structured as in the following example:
[
{
"targets": [
"bestbuy.com",
"dell.com",
"amazon.com"
],
"location_code": 2840,
"language_code": "en"
}
]
The API response will provide you with search traffic estimations for the specified domains for organic and paid Bing SERPs.
{
"version": "0.1.20220216",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1992 sec.",
"cost": 0.0103,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03161439-2806-0391-0000-5b9cac86e183",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1236 sec.",
"cost": 0.0103,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"bing",
"bulk_traffic_estimation",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "bulk_traffic_estimation",
"se_type": "bing",
"targets": [
"bestbuy.com",
"dell.com",
"amazon.com"
],
"location_code": 2840,
"language_code": "en"
},
"result": [
{
"se_type": "bing",
"location_code": 2840,
"language_code": "en",
"total_count": 3,
"items_count": 3,
"items": [
{
"se_type": "bing",
"target": "amazon.com",
"metrics": {
"organic": {
"etv": 61771227.151936084,
"count": 11531903
},
"paid": {
"etv": 39146514.756116845,
"count": 3829360
},
"local_pack": null,
"featured_snippet": null
}
},
{
"se_type": "bing",
"target": "dell.com",
"metrics": {
"organic": {
"etv": 579146.0737566669,
"count": 151870
},
"paid": {
"etv": 765318.3549442142,
"count": 50509
},
"local_pack": null,
"featured_snippet": null
}
},
{
"se_type": "bing",
"target": "bestbuy.com",
"metrics": {
"organic": {
"etv": 4876387.297359375,
"count": 921384
},
"paid": {
"etv": 2302441.4100893214,
"count": 132785
},
"local_pack": null,
"featured_snippet": null
}
}
]
}
]
}
]
}
You can get even more specific and receive rankings and traffic data for each individual page of the specified domains. To do that, use the Relevant Pages endpoint.
The Bing endpoints of DataForSEO Labs API can become your reliable data sources that you can base your Competitor Research solution on.