How to find the ranking keywords of a product on Amazon?
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Using the Amazon Ranked Keywords endpoint, you can discover the ranking keywords of any Amazon listing.
1 Call the Ranked Keywords endpoint.
POST https://api.dataforseo.com/v3/dataforseo_labs/amazon/ranked_keywords/live
2 Specify the asin of the product listing you would like to receive ranking keywords for. ASIN can be found on any product page on Amazon. Learn more about ASINs in this help center article.
3 Specify the location parameters by adding the location_name or location_code field to the POST body.
4 Specify the language parameters by adding the language_name or language_code field to the POST body.
You will receive the full list of available locations and languages by making a separate request to the Locations and Languages endpoint.
GET https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
5 Specify the maximum number of keywords to be returned in the API response. To do that, add the limit parameter and set it to the desired value.
Default limit value: 100.
Maximum limit value: 1000.
Your POST request should be structured as in the following example:
[
{
"asin": "B00R92CL5E",
"location_code": 2840,
"language_code": "en",
"limit": 5
}
]
In the API response, you will find a list of the product’s ranking keywords, along with their search volume and ranking data.
{
"version": "0.1.20220216",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1532 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03141528-2806-0377-0000-2d63fbd49f5a",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0806 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"amazon",
"ranked_keywords",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "ranked_keywords",
"se_type": "amazon",
"asin": "B00R92CL5E",
"location_code": 2840,
"language_code": "en",
"limit": 5
},
"result": [
{
"se_type": "amazon",
"asin": "B00R92CL5E",
"location_code": 2840,
"language_code": "en",
"total_count": 15489,
"items_count": 5,
"items": [
{
"se_type": "amazon",
"keyword_data": {
"se_type": "amazon",
"keyword": "sales and deals",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "amazon",
"last_updated_time": "2022-03-01 15:53:22 +00:00",
"search_volume": 249600
}
},
"ranked_serp_element": {
"se_type": "amazon",
"serp_item": {
"se_type": "amazon",
"type": "amazon_serp",
"rank_group": 28,
"rank_absolute": 37,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/div[2]/div[1]/div[1]/div[1]/span[3]/div[2]/div[40]",
"domain": "www.amazon.com",
"title": "NETGEAR Wi-Fi Range Extender EX3700 - Coverage Up to 1000 Sq Ft and 15 Devices with AC750 Dual Band Wireless Signal Booster & Repeater (Up to 750Mbps Speed), and Compact Wall Plug Design",
"url": "https://www.amazon.com/NETGEAR-Wi-Fi-Range-Extender-EX3700/dp/B00R92CL5E/ref=sr_1_37?keywords=sales+and+deals&qid=1646098956&sr=8-37",
"description": null,
"asin": "B00R92CL5E",
"image_url": null,
"price_from": 39,
"price_to": null,
"currency": "USD",
"is_best_seller": false,
"is_amazon_choice": false,
"rating": {
"rating_type": "Max5",
"value": 3,
"votes_count": 69806,
"rating_max": 5
},
"delivery_info": null
},
"check_url": "https://www.amazon.com/s/?field-keywords=sales%20and%20deals&page=1&language=en_US",
"serp_item_types": [
"amazon_paid",
"amazon_serp",
"related_searches"
],
"se_results_count": 204288,
"last_updated_time": "2022-03-01 03:42:41 +00:00",
"previous_updated_time": null
}
},
{
"se_type": "amazon",
"keyword_data": {
"se_type": "amazon",
"keyword": "boat accessories",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "amazon",
"last_updated_time": "2022-03-02 12:17:15 +00:00",
"search_volume": 173700
}
},
"ranked_serp_element": {
"se_type": "amazon",
"serp_item": {
"se_type": "amazon",
"type": "amazon_serp",
"rank_group": 34,
"rank_absolute": 42,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/div[2]/div[1]/div[1]/div[1]/span[3]/div[2]/div[45]",
"domain": "www.amazon.com",
"title": "NETGEAR Wi-Fi Range Extender EX3700 - Coverage Up to 1000 Sq Ft and 15 Devices with AC750 Dual Band Wireless Signal Booster & Repeater (Up to 750Mbps Speed), and Compact Wall Plug Design",
"url": "https://www.amazon.com/NETGEAR-Wi-Fi-Range-Extender-EX3700/dp/B00R92CL5E/ref=sr_1_40?keywords=boat+accessories&qid=1646098929&sr=8-40",
"description": null,
"asin": "B00R92CL5E",
"image_url": null,
"price_from": 39,
"price_to": null,
"currency": "USD",
"is_best_seller": false,
"is_amazon_choice": false,
"rating": {
"rating_type": "Max5",
"value": 3,
"votes_count": 69806,
"rating_max": 5
},
"delivery_info": null
},
"check_url": "https://www.amazon.com/s/?field-keywords=boat%20accessories&page=1&language=en_US",
"serp_item_types": [
"amazon_paid",
"amazon_serp",
"related_searches"
],
"se_results_count": 118763,
"last_updated_time": "2022-03-01 03:42:12 +00:00",
"previous_updated_time": null
}
},
{
"se_type": "amazon",
"keyword_data": {
"se_type": "amazon",
"keyword": "baby girl clothes",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "amazon",
"last_updated_time": "2022-03-02 11:39:16 +00:00",
"search_volume": 137000
}
},
"ranked_serp_element": {
"se_type": "amazon",
"serp_item": {
"se_type": "amazon",
"type": "amazon_serp",
"rank_group": 43,
"rank_absolute": 53,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/div[2]/div[1]/div[1]/div[1]/span[3]/div[2]/div[47]",
"domain": "www.amazon.com",
"title": "NETGEAR Wi-Fi Range Extender EX3700 - Coverage Up to 1000 Sq Ft and 15 Devices with AC750 Dual Band Wireless Signal Booster & Repeater (Up to 750Mbps Speed), and Compact Wall Plug Design",
"url": "https://www.amazon.com/NETGEAR-Wi-Fi-Range-Extender-EX3700/dp/B00R92CL5E/ref=sr_1_43?keywords=baby+girl+clothes&qid=1646098925&sr=8-43",
"description": null,
"asin": "B00R92CL5E",
"image_url": null,
"price_from": 39,
"price_to": null,
"currency": "USD",
"is_best_seller": false,
"is_amazon_choice": false,
"rating": {
"rating_type": "Max5",
"value": 3,
"votes_count": 69806,
"rating_max": 5
},
"delivery_info": null
},
"check_url": "https://www.amazon.com/s/?field-keywords=baby%20girl%20clothes&page=1&language=en_US",
"serp_item_types": [
"amazon_paid",
"amazon_serp",
"related_searches"
],
"se_results_count": 57535,
"last_updated_time": "2022-03-01 03:42:07 +00:00",
"previous_updated_time": null
}
},
{
"se_type": "amazon",
"keyword_data": {
"se_type": "amazon",
"keyword": "bike accessories",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "amazon",
"last_updated_time": "2022-03-02 10:23:11 +00:00",
"search_volume": 92900
}
},
"ranked_serp_element": {
"se_type": "amazon",
"serp_item": {
"se_type": "amazon",
"type": "amazon_serp",
"rank_group": 54,
"rank_absolute": 64,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/div[2]/div[1]/div[1]/div[1]/span[3]/div[2]/div[59]",
"domain": "www.amazon.com",
"title": "NETGEAR Wi-Fi Range Extender EX3700 - Coverage Up to 1000 Sq Ft and 15 Devices with AC750 Dual Band Wireless Signal Booster & Repeater (Up to 750Mbps Speed), and Compact Wall Plug Design",
"url": "https://www.amazon.com/NETGEAR-Wi-Fi-Range-Extender-EX3700/dp/B00R92CL5E/ref=sr_1_54?keywords=bike+accessories&qid=1646099051&sr=8-54",
"description": null,
"asin": "B00R92CL5E",
"image_url": null,
"price_from": 39,
"price_to": null,
"currency": "USD",
"is_best_seller": false,
"is_amazon_choice": false,
"rating": {
"rating_type": "Max5",
"value": 3,
"votes_count": 69806,
"rating_max": 5
},
"delivery_info": null
},
"check_url": "https://www.amazon.com/s/?field-keywords=bike%20accessories&page=1&language=en_US",
"serp_item_types": [
"amazon_paid",
"amazon_serp",
"related_searches"
],
"se_results_count": 127778,
"last_updated_time": "2022-03-01 03:44:17 +00:00",
"previous_updated_time": null
}
},
{
"se_type": "amazon",
"keyword_data": {
"se_type": "amazon",
"keyword": "baby books",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "amazon",
"last_updated_time": "2022-03-02 12:48:17 +00:00",
"search_volume": 81000
}
},
"ranked_serp_element": {
"se_type": "amazon",
"serp_item": {
"se_type": "amazon",
"type": "amazon_serp",
"rank_group": 34,
"rank_absolute": 40,
"position": "left",
"xpath": "/html[1]/body[1]/div[1]/div[2]/div[1]/div[1]/div[1]/span[3]/div[2]/div[45]",
"domain": "www.amazon.com",
"title": "NETGEAR Wi-Fi Range Extender EX3700 - Coverage Up to 1000 Sq Ft and 15 Devices with AC750 Dual Band Wireless Signal Booster & Repeater (Up to 750Mbps Speed), and Compact Wall Plug Design",
"url": "https://www.amazon.com/NETGEAR-Wi-Fi-Range-Extender-EX3700/dp/B00R92CL5E/ref=sr_1_40?keywords=baby+books&qid=1646098930&sr=8-40",
"description": null,
"asin": "B00R92CL5E",
"image_url": null,
"price_from": 39,
"price_to": null,
"currency": "USD",
"is_best_seller": false,
"is_amazon_choice": false,
"rating": {
"rating_type": "Max5",
"value": 3,
"votes_count": 69806,
"rating_max": 5
},
"delivery_info": null
},
"check_url": "https://www.amazon.com/s/?field-keywords=baby%20books&page=1&language=en_US",
"serp_item_types": [
"amazon_paid",
"amazon_serp",
"related_searches"
],
"se_results_count": 176808,
"last_updated_time": "2022-03-01 03:42:16 +00:00",
"previous_updated_time": null
}
}
]
}
]
}
]
}