Product and service categories are organized groupings that classify your offering into logical segments based on their characteristics, functions, or target markets. Google uses specific names and codes to categorize products into main categories and subcategories.

For example, sports nutrition products fall under the category “Sports Nutrition Supplements,” with the category code 10118. This is a subcategory of “Vitamins & Supplements,” which has the code 11772. Within this parent category, you can find other related product categories.

How to get the list of relevant categories with codes

Manually searching for product and category lists from Google is one option, but there’s a more efficient approach. The DataForSEO Labs API offers a comprehensive list of Google products and services categories. You can access this list by calling the Categories endpoint of DataForSEO Labs API or downloading it as a CSV file available on the Categories documentation page.

Identifying relevant categories for your target domain

Using the Categories For Domain endpoint, you can obtain Google product and service categories that include keywords for which your target domain ranks in search. This endpoint will also provide you with general rankings and traffic data for the keywords under a certain category.

Identifying relevant keywords for your target categories

To find keywords that are relevant to a specific category, you can use the Keywords For Categories endpoint of DataForSEO Labs API. It delivers a list of keywords that correspond to the specified product categories.

Identifying relevant categories for your keywords

If you have a large list of keywords and you’re looking for an efficient way to categorize them, you can use Google Categories for Keywords endpoint in DataForSEO Labs API. It’s a powerful tool that provides Google product and service categories for each of up to 1000 keywords that you can specify in one API request. This makes it easier than ever to categorize and understand your keyword data.