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  • How to calculate potential traffic for different keywords?

    With DataForSEO Labs API, you can calculate potential traffic for any keywords with ease.

    1 First off, find out the search volumes of your keywords. You can do it by making a request to the Historical Search Volume endpoint.

    https://api.dataforseo.com/v3/dataforseo_labs/historical_search_volume/live

    2Add the keywords field to the Task POST body and specify the keywords you want to receive search volume data for in it.

    3 Specify location_name (or location_code) and language_name (or language code).

    To get the full list of locations and languages for DataForSEO Labs API, call the Locations and Languages endpoint.

    GET https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages

    4 You can also return SERP info (number of search results, relevant URLs, and SERP features) for every keyword in the response. To do it, add the include_serp_info field and set it to true.

    Your Task POST request should be structured as in the example below:

    [
        {
            "keywords": [
                "christmas gifts",
                "christmas presents",
                "christmas presents online"
            ],
            "location_code": 2840,
            "language_code": "en"
        }
    ]
    

    In the API response, you will find historical search volume for each keyword specified in the keywords field.

    {
        "version": "0.1.20210917",
        "status_code": 20000,
        "status_message": "Ok.",
        "time": "0.0963 sec.",
        "cost": 0.0102,
        "tasks_count": 1,
        "tasks_error": 0,
        "tasks": [
            {
                "id": "10211539-2806-0280-0000-d81258c83ec6",
                "status_code": 20000,
                "status_message": "Ok.",
                "time": "0.0420 sec.",
                "cost": 0.0102,
                "result_count": 1,
                "path": [
                    "v3",
                    "dataforseo_labs",
                    "historical_search_volume",
                    "live"
                ],
                "data": {
                    "api": "dataforseo_labs",
                    "function": "historical_search_volume",
                    "keywords": [
                        "christmas gifts",
                        "christmas presents",
                        "christmas presents online"
                    ],
                    "location_code": 2840,
                    "language_code": "en"
                },
                "result": [
                    {
                        "location_code": 2840,
                        "language_code": "en",
                        "items_count": 2,
                        "items": [
                            {
                                "keyword": "christmas gifts",
                                "location_code": 2840,
                                "language_code": "en",
                                "search_partners": false,
                                "keyword_info": {
                                    "last_updated_time": "2021-09-22 11:04:14 +00:00",
                                    "competition": 0.9999377257441774,
                                    "cpc": 1.238515,
                                    "search_volume": 110000,
                                    "categories": [
                                        10006,
                                        10365,
                                        13507,
                                        13509,
                                        13738
                                    ],
                                    "monthly_searches": [
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 14800
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 9900
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 5400
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 4400
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 4400
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 4400
                                        },
                                        {
                                            "year": 2021,
                                            "month": 2,
                                            "search_volume": 4400
                                        },
                                        {
                                            "year": 2021,
                                            "month": 1,
                                            "search_volume": 9900
                                        },
                                        {
                                            "year": 2020,
                                            "month": 12,
                                            "search_volume": 550000
                                        },
                                        {
                                            "year": 2020,
                                            "month": 11,
                                            "search_volume": 450000
                                        },
                                        {
                                            "year": 2020,
                                            "month": 10,
                                            "search_volume": 110000
                                        },
                                        {
                                            "year": 2020,
                                            "month": 9,
                                            "search_volume": 40500
                                        },
                                        {
                                            "year": 2020,
                                            "month": 8,
                                            "search_volume": 14800
                                        },
                                        {
                                            "year": 2020,
                                            "month": 7,
                                            "search_volume": 9900
                                        },
                                        {
                                            "year": 2020,
                                            "month": 6,
                                            "search_volume": 5400
                                        },
                                        {
                                            "year": 2020,
                                            "month": 5,
                                            "search_volume": 4400
                                        },
                                        {
                                            "year": 2020,
                                            "month": 4,
                                            "search_volume": 4400
                                        },
                                        {
                                            "year": 2020,
                                            "month": 3,
                                            "search_volume": 4400
                                        },
                                        {
                                            "year": 2020,
                                            "month": 2,
                                            "search_volume": 3600
                                        },
                                        {
                                            "year": 2020,
                                            "month": 1,
                                            "search_volume": 8100
                                        },
                                        {
                                            "year": 2019,
                                            "month": 12,
                                            "search_volume": 550000
                                        },
                                        {
                                            "year": 2019,
                                            "month": 11,
                                            "search_volume": 368000
                                        },
                                        {
                                            "year": 2019,
                                            "month": 10,
                                            "search_volume": 90500
                                        },
                                        {
                                            "year": 2019,
                                            "month": 9,
                                            "search_volume": 33100
                                        },
                                        {
                                            "year": 2019,
                                            "month": 8,
                                            "search_volume": 12100
                                        },
                                        {
                                            "year": 2019,
                                            "month": 7,
                                            "search_volume": 8100
                                        },
                                        {
                                            "year": 2019,
                                            "month": 6,
                                            "search_volume": 3600
                                        },
                                        {
                                            "year": 2019,
                                            "month": 5,
                                            "search_volume": 1900
                                        },
                                        {
                                            "year": 2019,
                                            "month": 4,
                                            "search_volume": 1900
                                        },
                                        {
                                            "year": 2019,
                                            "month": 3,
                                            "search_volume": 1600
                                        },
                                        {
                                            "year": 2019,
                                            "month": 2,
                                            "search_volume": 1900
                                        }
                                    ]
                                },
                                "keyword_properties": null,
                                "impressions_info": {
                                    "last_updated_time": "2021-09-18 04:31:35 +00:00",
                                    "bid": 999,
                                    "match_type": "exact",
                                    "ad_position_min": 1.14,
                                    "ad_position_max": 1,
                                    "ad_position_average": 1.07,
                                    "cpc_min": 101.89,
                                    "cpc_max": 124.54,
                                    "cpc_average": 113.21,
                                    "daily_impressions_min": 501.86,
                                    "daily_impressions_max": 613.38,
                                    "daily_impressions_average": 557.62,
                                    "daily_clicks_min": 32.93,
                                    "daily_clicks_max": 40.24,
                                    "daily_clicks_average": 36.58,
                                    "daily_cost_min": 3727.63,
                                    "daily_cost_max": 4555.99,
                                    "daily_cost_average": 4141.81
                                },
                                "bing_keyword_info": {
                                    "last_updated_time": "2021-08-19 14:56:29 +00:00",
                                    "search_volume": 30940,
                                    "monthly_searches": [
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 2430
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 2010
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 1890
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 2160
                                        },
                                        {
                                            "year": 2021,
                                            "month": 2,
                                            "search_volume": 2110
                                        },
                                        {
                                            "year": 2021,
                                            "month": 1,
                                            "search_volume": 5640
                                        },
                                        {
                                            "year": 2020,
                                            "month": 12,
                                            "search_volume": 212530
                                        },
                                        {
                                            "year": 2020,
                                            "month": 11,
                                            "search_volume": 135310
                                        },
                                        {
                                            "year": 2020,
                                            "month": 10,
                                            "search_volume": 22550
                                        },
                                        {
                                            "year": 2020,
                                            "month": 9,
                                            "search_volume": 8320
                                        },
                                        {
                                            "year": 2020,
                                            "month": 8,
                                            "search_volume": 3400
                                        },
                                        {
                                            "year": 2020,
                                            "month": 7,
                                            "search_volume": 2350
                                        }
                                    ]
                                },
                                "serp_info": null
                            },
                            {
                                "keyword": "christmas presents",
                                "location_code": 2840,
                                "language_code": "en",
                                "search_partners": false,
                                "keyword_info": {
                                    "last_updated_time": "2021-10-08 19:59:32 +00:00",
                                    "competition": 0.9999630459043776,
                                    "cpc": 0.924182,
                                    "search_volume": 49500,
                                    "categories": [
                                        10006,
                                        10365,
                                        13507,
                                        13509,
                                        13738
                                    ],
                                    "monthly_searches": [
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 18100
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 12100
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 8100
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 5400
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 5400
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 5400
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 5400
                                        },
                                        {
                                            "year": 2021,
                                            "month": 2,
                                            "search_volume": 5400
                                        },
                                        {
                                            "year": 2021,
                                            "month": 1,
                                            "search_volume": 14800
                                        },
                                        {
                                            "year": 2020,
                                            "month": 12,
                                            "search_volume": 246000
                                        },
                                        {
                                            "year": 2020,
                                            "month": 11,
                                            "search_volume": 201000
                                        },
                                        {
                                            "year": 2020,
                                            "month": 10,
                                            "search_volume": 49500
                                        },
                                        {
                                            "year": 2020,
                                            "month": 9,
                                            "search_volume": 22200
                                        },
                                        {
                                            "year": 2020,
                                            "month": 8,
                                            "search_volume": 12100
                                        },
                                        {
                                            "year": 2020,
                                            "month": 7,
                                            "search_volume": 9900
                                        },
                                        {
                                            "year": 2020,
                                            "month": 6,
                                            "search_volume": 6600
                                        },
                                        {
                                            "year": 2020,
                                            "month": 5,
                                            "search_volume": 5400
                                        },
                                        {
                                            "year": 2020,
                                            "month": 4,
                                            "search_volume": 6600
                                        },
                                        {
                                            "year": 2020,
                                            "month": 3,
                                            "search_volume": 5400
                                        },
                                        {
                                            "year": 2020,
                                            "month": 2,
                                            "search_volume": 5400
                                        },
                                        {
                                            "year": 2020,
                                            "month": 1,
                                            "search_volume": 12100
                                        },
                                        {
                                            "year": 2019,
                                            "month": 12,
                                            "search_volume": 301000
                                        },
                                        {
                                            "year": 2019,
                                            "month": 11,
                                            "search_volume": 201000
                                        },
                                        {
                                            "year": 2019,
                                            "month": 10,
                                            "search_volume": 49500
                                        },
                                        {
                                            "year": 2019,
                                            "month": 9,
                                            "search_volume": 22200
                                        },
                                        {
                                            "year": 2019,
                                            "month": 8,
                                            "search_volume": 12100
                                        },
                                        {
                                            "year": 2019,
                                            "month": 7,
                                            "search_volume": 8100
                                        },
                                        {
                                            "year": 2019,
                                            "month": 6,
                                            "search_volume": 5400
                                        },
                                        {
                                            "year": 2019,
                                            "month": 5,
                                            "search_volume": 4400
                                        },
                                        {
                                            "year": 2019,
                                            "month": 4,
                                            "search_volume": 4400
                                        },
                                        {
                                            "year": 2019,
                                            "month": 3,
                                            "search_volume": 3600
                                        },
                                        {
                                            "year": 2019,
                                            "month": 2,
                                            "search_volume": 3600
                                        }
                                    ]
                                },
                                "keyword_properties": null,
                                "impressions_info": {
                                    "last_updated_time": "2021-10-04 13:14:52 +00:00",
                                    "bid": 999,
                                    "match_type": "exact",
                                    "ad_position_min": 1.11,
                                    "ad_position_max": 1,
                                    "ad_position_average": 1.06,
                                    "cpc_min": 79.33,
                                    "cpc_max": 96.96,
                                    "cpc_average": 88.15,
                                    "daily_impressions_min": 195.63,
                                    "daily_impressions_max": 239.11,
                                    "daily_impressions_average": 217.37,
                                    "daily_clicks_min": 15.72,
                                    "daily_clicks_max": 19.21,
                                    "daily_clicks_average": 17.46,
                                    "daily_cost_min": 1385.42,
                                    "daily_cost_max": 1693.29,
                                    "daily_cost_average": 1539.36
                                },
                                "bing_keyword_info": {
                                    "last_updated_time": "2021-10-01 21:00:03 +00:00",
                                    "search_volume": 9020,
                                    "monthly_searches": [
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 2330
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 1860
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 1600
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 1500
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 1410
                                        },
                                        {
                                            "year": 2021,
                                            "month": 2,
                                            "search_volume": 1320
                                        },
                                        {
                                            "year": 2021,
                                            "month": 1,
                                            "search_volume": 2980
                                        },
                                        {
                                            "year": 2020,
                                            "month": 12,
                                            "search_volume": 51690
                                        },
                                        {
                                            "year": 2020,
                                            "month": 11,
                                            "search_volume": 26840
                                        },
                                        {
                                            "year": 2020,
                                            "month": 10,
                                            "search_volume": 9210
                                        },
                                        {
                                            "year": 2020,
                                            "month": 9,
                                            "search_volume": 4990
                                        },
                                        {
                                            "year": 2020,
                                            "month": 8,
                                            "search_volume": 2550
                                        }
                                    ]
                                },
                                "serp_info": null
                            }
                        ]
                    }
                ]
            }
        ]
    }

    Obtaining search volume data for your keywords, you can calculate potential traffic for them.

    For example, the christmas gifts keyword has the search volume of 550,000 in December. Your potential traffic for this keyword in December will depend on the position of your website.

    To calculate it, multiple the search volume by one of the following CTR coefficients:

    Website position CTR coefficient
    1 0.304
    2 0.162
    3 0.0973
    4 0.0659
    5 0.0469
    6 0.0338
    7 0.0256
    8 0.0197
    9 0.015
    10 0.0113
    11 0.0091
    12 0.0075
    13 0.0059
    14 0.0056
    15 0.0051
    16 0.0043
    17 0.0043
    18 0.0033
    19 0.0027
    20 0.0024
    21 0.0023
    22 0.0022
    23 0.0021

    For positions 23 – 100, the coefficient remains 0.0021.

    So, if your website ranked first for the christmas gifts keyword, you could potentially have 167,200 monthly visits from it (550,000 * 0.304 = 167,200).

    However, there are nuances to it: if there are ads for the keyword in SERP, the outcome should be additionally multiplied by other coefficients — you can learn more about it in this help center article.