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How to calculate potential traffic for different keywords?

With DataForSEO Labs API, you can calculate potential traffic for any keywords with ease.

1 First off, find out the search volumes of your keywords. You can do it by making a request to the Historical Search Volume endpoint.

https://api.dataforseo.com/v3/dataforseo_labs/google/historical_search_volume/live

2Add the keywords field to the Task POST body and specify the keywords you want to receive search volume data for in it.

3 Specify location_name (or location_code) and language_name (or language code).

To get the full list of locations and languages for DataForSEO Labs API, call the Locations and Languages endpoint.

GET https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages

4 You can also return SERP info (number of search results, relevant URLs, and SERP features) for every keyword in the response. To do it, add the include_serp_info field and set it to true.

Your Task POST request should be structured as in the example below:

[
    {
        "keywords": [
            "christmas gifts",
            "christmas presents",
            "christmas presents online"
        ],
        "location_code": 2840,
        "language_code": "en"
    }
]

In the API response, you will find historical search volume for each keyword specified in the keywords field.

{
    "version": "0.1.20220216",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.1155 sec.",
    "cost": 0.0102,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "03211238-2806-0401-0000-57acec841842",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "0.0671 sec.",
            "cost": 0.0102,
            "result_count": 1,
            "path": [
                "v3",
                "dataforseo_labs",
                "google",
                "historical_search_volume",
                "live"
            ],
            "data": {
                "api": "dataforseo_labs",
                "function": "historical_search_volume",
                "se_type": "google",
                "keywords": [
                    "christmas gifts",
                    "christmas presents",
                    "christmas presents online"
                ],
                "location_code": 2840,
                "language_code": "en"
            },
            "result": [
                {
                    "se_type": "google",
                    "location_code": 2840,
                    "language_code": "en",
                    "items_count": 2,
                    "items": [
                        {
                            "se_type": "google",
                            "keyword": "christmas gifts",
                            "location_code": 2840,
                            "language_code": "en",
                            "search_partners": false,
                            "keyword_info": {
                                "se_type": "google",
                                "last_updated_time": "2022-03-19 16:52:50 +00:00",
                                "competition": 0.9879402281746033,
                                "cpc": 1.508564,
                                "search_volume": 110000,
                                "categories": [
                                    10006,
                                    10365,
                                    13507,
                                    13509,
                                    13738
                                ],
                                "monthly_searches": [
                                    {
                                        "year": 2022,
                                        "month": 2,
                                        "search_volume": 4400
                                    },
                                    {
                                        "year": 2022,
                                        "month": 1,
                                        "search_volume": 9900
                                    },
                                    {
                                        "year": 2021,
                                        "month": 12,
                                        "search_volume": 550000
                                    },
                                    {
                                        "year": 2021,
                                        "month": 11,
                                        "search_volume": 450000
                                    },
                                    {
                                        "year": 2021,
                                        "month": 10,
                                        "search_volume": 135000
                                    },
                                    {
                                        "year": 2021,
                                        "month": 9,
                                        "search_volume": 40500
                                    },
                                    {
                                        "year": 2021,
                                        "month": 8,
                                        "search_volume": 18100
                                    },
                                    {
                                        "year": 2021,
                                        "month": 7,
                                        "search_volume": 9900
                                    },
                                    {
                                        "year": 2021,
                                        "month": 6,
                                        "search_volume": 5400
                                    },
                                    {
                                        "year": 2021,
                                        "month": 5,
                                        "search_volume": 4400
                                    },
                                    {
                                        "year": 2021,
                                        "month": 4,
                                        "search_volume": 4400
                                    },
                                    {
                                        "year": 2021,
                                        "month": 3,
                                        "search_volume": 4400
                                    },
                                    {
                                        "year": 2021,
                                        "month": 2,
                                        "search_volume": 4400
                                    },
                                    {
                                        "year": 2021,
                                        "month": 1,
                                        "search_volume": 9900
                                    },
                                    {
                                        "year": 2020,
                                        "month": 12,
                                        "search_volume": 550000
                                    },
                                    {
                                        "year": 2020,
                                        "month": 11,
                                        "search_volume": 450000
                                    },
                                    {
                                        "year": 2020,
                                        "month": 10,
                                        "search_volume": 110000
                                    },
                                    {
                                        "year": 2020,
                                        "month": 9,
                                        "search_volume": 40500
                                    },
                                    {
                                        "year": 2020,
                                        "month": 8,
                                        "search_volume": 14800
                                    },
                                    {
                                        "year": 2020,
                                        "month": 7,
                                        "search_volume": 9900
                                    },
                                    {
                                        "year": 2020,
                                        "month": 6,
                                        "search_volume": 5400
                                    },
                                    {
                                        "year": 2020,
                                        "month": 5,
                                        "search_volume": 4400
                                    },
                                    {
                                        "year": 2020,
                                        "month": 4,
                                        "search_volume": 4400
                                    },
                                    {
                                        "year": 2020,
                                        "month": 3,
                                        "search_volume": 4400
                                    },
                                    {
                                        "year": 2020,
                                        "month": 2,
                                        "search_volume": 3600
                                    },
                                    {
                                        "year": 2020,
                                        "month": 1,
                                        "search_volume": 8100
                                    },
                                    {
                                        "year": 2019,
                                        "month": 12,
                                        "search_volume": 550000
                                    },
                                    {
                                        "year": 2019,
                                        "month": 11,
                                        "search_volume": 368000
                                    },
                                    {
                                        "year": 2019,
                                        "month": 10,
                                        "search_volume": 90500
                                    },
                                    {
                                        "year": 2019,
                                        "month": 9,
                                        "search_volume": 33100
                                    },
                                    {
                                        "year": 2019,
                                        "month": 8,
                                        "search_volume": 12100
                                    },
                                    {
                                        "year": 2019,
                                        "month": 7,
                                        "search_volume": 8100
                                    },
                                    {
                                        "year": 2019,
                                        "month": 6,
                                        "search_volume": 3600
                                    },
                                    {
                                        "year": 2019,
                                        "month": 5,
                                        "search_volume": 1900
                                    },
                                    {
                                        "year": 2019,
                                        "month": 4,
                                        "search_volume": 1900
                                    },
                                    {
                                        "year": 2019,
                                        "month": 3,
                                        "search_volume": 1600
                                    },
                                    {
                                        "year": 2019,
                                        "month": 2,
                                        "search_volume": 1900
                                    }
                                ]
                            },
                            "keyword_properties": {
                                "se_type": "google",
                                "core_keyword": null,
                                "keyword_difficulty": 73
                            },
                            "impressions_info": {
                                "se_type": "google",
                                "last_updated_time": "2022-03-18 11:55:11 +00:00",
                                "bid": 999,
                                "match_type": "exact",
                                "ad_position_min": 1.15,
                                "ad_position_max": 1,
                                "ad_position_average": 1.07,
                                "cpc_min": 115.24,
                                "cpc_max": 140.85,
                                "cpc_average": 128.04,
                                "daily_impressions_min": 7.68,
                                "daily_impressions_max": 9.39,
                                "daily_impressions_average": 8.53,
                                "daily_clicks_min": 0.59,
                                "daily_clicks_max": 0.73,
                                "daily_clicks_average": 0.66,
                                "daily_cost_min": 76.08,
                                "daily_cost_max": 92.99,
                                "daily_cost_average": 84.54
                            },
                            "serp_info": null
                        },
                        {
                            "se_type": "google",
                            "keyword": "christmas presents",
                            "location_code": 2840,
                            "language_code": "en",
                            "search_partners": false,
                            "keyword_info": {
                                "se_type": "google",
                                "last_updated_time": "2022-03-18 00:36:28 +00:00",
                                "competition": 0.9738503401360545,
                                "cpc": 0.987731,
                                "search_volume": 40500,
                                "categories": [
                                    10006,
                                    10365,
                                    13507,
                                    13509,
                                    13738
                                ],
                                "monthly_searches": [
                                    {
                                        "year": 2022,
                                        "month": 2,
                                        "search_volume": 5400
                                    },
                                    {
                                        "year": 2022,
                                        "month": 1,
                                        "search_volume": 12100
                                    },
                                    {
                                        "year": 2021,
                                        "month": 12,
                                        "search_volume": 246000
                                    },
                                    {
                                        "year": 2021,
                                        "month": 11,
                                        "search_volume": 165000
                                    },
                                    {
                                        "year": 2021,
                                        "month": 10,
                                        "search_volume": 49500
                                    },
                                    {
                                        "year": 2021,
                                        "month": 9,
                                        "search_volume": 18100
                                    },
                                    {
                                        "year": 2021,
                                        "month": 8,
                                        "search_volume": 12100
                                    },
                                    {
                                        "year": 2021,
                                        "month": 7,
                                        "search_volume": 8100
                                    },
                                    {
                                        "year": 2021,
                                        "month": 6,
                                        "search_volume": 5400
                                    },
                                    {
                                        "year": 2021,
                                        "month": 5,
                                        "search_volume": 5400
                                    },
                                    {
                                        "year": 2021,
                                        "month": 4,
                                        "search_volume": 4400
                                    },
                                    {
                                        "year": 2021,
                                        "month": 3,
                                        "search_volume": 5400
                                    },
                                    {
                                        "year": 2021,
                                        "month": 2,
                                        "search_volume": 5400
                                    },
                                    {
                                        "year": 2021,
                                        "month": 1,
                                        "search_volume": 14800
                                    },
                                    {
                                        "year": 2020,
                                        "month": 12,
                                        "search_volume": 246000
                                    },
                                    {
                                        "year": 2020,
                                        "month": 11,
                                        "search_volume": 201000
                                    },
                                    {
                                        "year": 2020,
                                        "month": 10,
                                        "search_volume": 49500
                                    },
                                    {
                                        "year": 2020,
                                        "month": 9,
                                        "search_volume": 22200
                                    },
                                    {
                                        "year": 2020,
                                        "month": 8,
                                        "search_volume": 12100
                                    },
                                    {
                                        "year": 2020,
                                        "month": 7,
                                        "search_volume": 9900
                                    },
                                    {
                                        "year": 2020,
                                        "month": 6,
                                        "search_volume": 6600
                                    },
                                    {
                                        "year": 2020,
                                        "month": 5,
                                        "search_volume": 5400
                                    },
                                    {
                                        "year": 2020,
                                        "month": 4,
                                        "search_volume": 6600
                                    },
                                    {
                                        "year": 2020,
                                        "month": 3,
                                        "search_volume": 5400
                                    },
                                    {
                                        "year": 2020,
                                        "month": 2,
                                        "search_volume": 5400
                                    },
                                    {
                                        "year": 2020,
                                        "month": 1,
                                        "search_volume": 12100
                                    },
                                    {
                                        "year": 2019,
                                        "month": 12,
                                        "search_volume": 301000
                                    },
                                    {
                                        "year": 2019,
                                        "month": 11,
                                        "search_volume": 201000
                                    },
                                    {
                                        "year": 2019,
                                        "month": 10,
                                        "search_volume": 49500
                                    },
                                    {
                                        "year": 2019,
                                        "month": 9,
                                        "search_volume": 22200
                                    },
                                    {
                                        "year": 2019,
                                        "month": 8,
                                        "search_volume": 12100
                                    },
                                    {
                                        "year": 2019,
                                        "month": 7,
                                        "search_volume": 8100
                                    },
                                    {
                                        "year": 2019,
                                        "month": 6,
                                        "search_volume": 5400
                                    },
                                    {
                                        "year": 2019,
                                        "month": 5,
                                        "search_volume": 4400
                                    },
                                    {
                                        "year": 2019,
                                        "month": 4,
                                        "search_volume": 4400
                                    },
                                    {
                                        "year": 2019,
                                        "month": 3,
                                        "search_volume": 3600
                                    },
                                    {
                                        "year": 2019,
                                        "month": 2,
                                        "search_volume": 3600
                                    }
                                ]
                            },
                            "keyword_properties": {
                                "se_type": "google",
                                "core_keyword": null,
                                "keyword_difficulty": 67
                            },
                            "impressions_info": {
                                "se_type": "google",
                                "last_updated_time": "2022-03-17 17:23:13 +00:00",
                                "bid": 999,
                                "match_type": "exact",
                                "ad_position_min": 1.11,
                                "ad_position_max": 1,
                                "ad_position_average": 1.06,
                                "cpc_min": 75.63,
                                "cpc_max": 92.43,
                                "cpc_average": 84.03,
                                "daily_impressions_min": 2.26,
                                "daily_impressions_max": 2.76,
                                "daily_impressions_average": 2.51,
                                "daily_clicks_min": 0.19,
                                "daily_clicks_max": 0.23,
                                "daily_clicks_average": 0.21,
                                "daily_cost_min": 15.73,
                                "daily_cost_max": 19.22,
                                "daily_cost_average": 17.48
                            },
                            "serp_info": null
                        }
                    ]
                }
            ]
        }
    ]
}

Having obtained search volume data for your keywords, you can calculate potential traffic for them.

For example, the christmas gifts keyword has the search volume of 550,000 in December. Your potential traffic for this keyword in December will depend on the position of your website.

To calculate it, multiple the search volume by one of the following CTR coefficients:

Website position CTR coefficient
1 0.304
2 0.162
3 0.0973
4 0.0659
5 0.0469
6 0.0338
7 0.0256
8 0.0197
9 0.015
10 0.0113
11 0.0091
12 0.0075
13 0.0059
14 0.0056
15 0.0051
16 0.0043
17 0.0043
18 0.0033
19 0.0027
20 0.0024
21 0.0023
22 0.0022
23 0.0021

For positions 23 – 100, the coefficient remains 0.0021.

So, if your website ranked first for the christmas gifts keyword, you could potentially have 167,200 monthly visits from it (550,000 * 0.304 = 167,200).

However, there are nuances to it: if there are ads for the keyword in SERP, the outcome should be additionally multiplied by other coefficients — you can learn more about it in this help center article.