How to retrieve data on ads and advertisers from Google Ads
When creating an online advertising campaign using Google Ads, it is important to understand your ad competitors and the types of ads they display in search engines. However, using Google Ads, you can’t see your competitors or their ads. You only have access to information about your ad campaigns. You can manually scrape data on competitors and their ads from SERP, but this approach is time- and resource-intensive.
To solve this problem, we introduced Google Ads Advertisers and Google Ads Search endpoints of SERP API. These endpoints allow you to quickly get data about advertisers in Google Ads and the ad campaigns they run.
Both endpoints leverage data from the Google Ads Transparency Center. It is designed to inform users about the advertisements they see across Google’s services, including Search, YouTube, and Display. Besides, you can use it to search for the data about the advertisers behind the ads, including their verification status and other details.
With the Google Ads Advertisers and Google Ads Search endpoints you can access more detailed data from the Ads Transparency Center than what is available through manual use of the platform.
How do Google Ads Advertisers and Google Ads Search endpoints work
1 Google Ads Advertisers
This endpoint provides top search engine results based on specific location and keyword parameters. These results include details about Google Ads advertisers running campaigns for a given keyword and targeting a particular location. Additionally, it provides information on an advertiser’s verification status, advertiser ID, and the approximate number of ads they are running across Google Ads platforms.
Here are detailed instructions on how to use the Google Ads Advertisers endpoint:
1. First, make a call to the Google Ads Advertisers endpoint:
POST https://api.dataforseo.com/v3/serp/google/ads_advertisers/task_post
2. Specify the keyword in the keyword field. The keyword you specify must meet the rules and limitations of the keyword field. We explain these rules and limitations in a dedicated Help Center article.
3. Use location_name, location_code or location_coordinate field to specify the location. You can get a list of supported locations by calling the Locations endpoint.
Example: “location_code”: 2840.
The request should be structured like this:
[
{
"location_code": 2840,
"keyword": "apple"
}
]
The response will return as follows:
{
"version": "0.1.20241101",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2500 sec.",
"cost": 0,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "11202055-1535-0066-0000-91e8aada902c",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1930 sec.",
"cost": 0,
"result_count": 1,
"path": [
"v3",
"serp",
"google",
"ads_advertisers",
"task_get",
"advanced",
"11202055-1535-0066-0000-91e8aada902c"
],
"data": {
"api": "serp",
"function": "task_get",
"se": "google",
"se_type": "ads_advertisers",
"location_code": 2840,
"keyword": "apple",
"device": "desktop",
"os": "windows"
},
"result": [
{
"keyword": "apple",
"type": "ads_advertisers",
"se_domain": "adstransparency.google.com",
"location_code": 2840,
"language_code": "en",
"check_url": null,
"datetime": "2024-11-20 18:55:54 +00:00",
"spell": null,
"refinement_chips": null,
"item_types": [
"ads_advertiser",
"ads_multi_account_advertiser",
"ads_domain"
],
"se_results_count": 0,
"items_count": 19,
"items": [
{
"type": "ads_advertiser",
"rank_group": 1,
"rank_absolute": 1,
"title": "AppleAire",
"advertiser_id": "AR17003630320609656833",
"location": "US",
"verified": true,
"approx_ads_count": 66
},
{
"type": "ads_advertiser",
"rank_group": 2,
"rank_absolute": 2,
"title": "FANCY APPLE",
"advertiser_id": "AR10312208952913297409",
"location": "US",
"verified": true,
"approx_ads_count": 64
},
{
"type": "ads_advertiser",
"rank_group": 3,
"rank_absolute": 3,
"title": "Apple Inc",
"advertiser_id": "AR04280480096432685057",
"location": "US",
"verified": true,
"approx_ads_count": 58
},
{
"type": "ads_multi_account_advertiser",
"rank_group": 1,
"rank_absolute": 4,
"title": "Apple Inc.",
"location": "US",
"approx_ads_count": 49,
"advertisers": [
{
"type": "advertiser",
"advertiser_id": "AR02439908557932462081",
"location": "US",
"verified": true,
"approx_ads_count": 45
},
{
"type": "advertiser",
"advertiser_id": "AR06681431823521677313",
"location": "US",
"verified": false,
"approx_ads_count": 4
}
]
},
{
"type": "ads_advertiser",
"rank_group": 4,
"rank_absolute": 5,
"title": "Apple Auto",
"advertiser_id": "AR12151332228441309185",
"location": "US",
"verified": true,
"approx_ads_count": 19
},
{
"type": "ads_advertiser",
"rank_group": 5,
"rank_absolute": 6,
"title": "Apple Wood",
"advertiser_id": "AR06010505619184812033",
"location": "US",
"verified": true,
"approx_ads_count": 3
},
{
"type": "ads_advertiser",
"rank_group": 6,
"rank_absolute": 7,
"title": "Apple",
"advertiser_id": "AR16006410966849814529",
"location": "US",
"verified": false,
"approx_ads_count": 2
},
{
"type": "ads_advertiser",
"rank_group": 7,
"rank_absolute": 8,
"title": "Apple",
"advertiser_id": "AR03460445289142288385",
"location": "AU",
"verified": false,
"approx_ads_count": 1
},
{
"type": "ads_advertiser",
"rank_group": 8,
"rank_absolute": 9,
"title": "Apple Bits",
"advertiser_id": "AR06403154157905117185",
"location": "AU",
"verified": false,
"approx_ads_count": 1
},
{
"type": "ads_domain",
"rank_group": 1,
"rank_absolute": 10,
"domain": "apple.com"
},
{
"type": "ads_domain",
"rank_group": 2,
"rank_absolute": 11,
"domain": "snapple.com"
},
{
"type": "ads_domain",
"rank_group": 3,
"rank_absolute": 12,
"domain": "kappler.com"
},
{
"type": "ads_domain",
"rank_group": 4,
"rank_absolute": 13,
"domain": "applern.com"
},
{
"type": "ads_domain",
"rank_group": 5,
"rank_absolute": 14,
"domain": "applefcu.org"
},
{
"type": "ads_domain",
"rank_group": 6,
"rank_absolute": 15,
"domain": "applecart.co"
},
{
"type": "ads_domain",
"rank_group": 7,
"rank_absolute": 16,
"domain": "apple.com.cn"
},
{
"type": "ads_domain",
"rank_group": 8,
"rank_absolute": 17,
"domain": "applerock.com"
},
{
"type": "ads_domain",
"rank_group": 9,
"rank_absolute": 18,
"domain": "applejack.com"
},
{
"type": "ads_domain",
"rank_group": 10,
"rank_absolute": 19,
"domain": "applebank.com"
}
]
}
]
}
]
}
In the response, you will find the ads_advertiser and ads_multi_account_advertiser elements. The ads_advertiser element provides information about advertisers managing a single account, while the ads_multi_account_advertiser element contains data about advertisers with multiple accounts that share the same name (multi-account advertisers).
These two elements contain such fields:
title– the name of the advertiser;approx_ads_count– the approximate number of ads that are run by the advertiser;verified– displays if the advertiser is verified. Can take values true or false;advertiser_id– unique identifier of the advertiser account. It can be used to obtain data on campaigns from the Google Ads Search endpoint;rank_groupandrank_absolute– determine the group and absolute position of the element in SERP respectively.
Additionally the ads_domain element shows the Google Ads advertiser identified with a domain name. The domain name of the advertiser is located in the domain field.
You can use this data to identify potential competitors in online advertising who run ads for a specific keyword and target a particular location. Additionally, the advertiser IDs obtained can be used with the Google Ads Search endpoint to retrieve more detailed information about competitors’ ads.
2 Google Ads Search
The Google Ads Search endpoint is designed to gather data on ads run by specific advertisers across all Google services within a defined location. It provides details such as the ad’s position in the SERP, its format, a preview image, and the first and last dates the ad was displayed.
Below is a detailed description of how to use the Google Ads Search endpoint:
1. Make an API call to the Google Ads Search endpoint:
POST https://api.dataforseo.com/v3/serp/google/ads_search/task_post
2. Specify the advertiser(s) whose ads you want to analyze by using either the target field or the advertiser_ids array. In the target field, you should provide the domain name associated with the advertiser account.
If you want to use the advertiser_ids array, you can include up to 25 advertiser IDs. Each advertiser_id is a unique identifier for an advertiser and can be obtained through the Google Ads Advertisers endpoint. For more information about advertiser_id, refer to this Help Center article.
Example: “target”: “dataforseo.com” or “advertiser_ids”: ["AR13752565271262920705", "AR02439908557932462081"].
3. Specify the location using location_name, location_code or location_coordinate field. The full list of supported locations can be obtained from the separate Locations endpoint.
Example: “location_name”: “London,England,United Kingdom”.
4. Choose the advertising platform from which you want to retrieve ad data by using the platform field. The possible values are: all, google_pay, google_maps, google_search, google_shopping, and youtube.
5. Select the format of the ads using the format field. You can specify the following values: all, text, image, video.
6. To get data on ads within a specific time range, specify the date_from and date_to fields with the respective timestamps.
Example: “date_from”: “2020-01-01”, “date_to”: “2020-03-10”.
7. Additionally, you can set the crawl depth using the depth parameter. The standard crawl depth is 40 SERP results, the maximum depth is 700 results. Note that setting depth above 40 will result in additional charges.
Request example:
[
{
"language_code": "en",
"location_code": 2840,
"platform": "google_search",
"format": "text",
"date_from": "2018-09-30",
"date_to": "2024-11-12",
"depth": 41,
"advertiser_ids": [
"AR13752565271262920705",
"AR13752565271262920705"
]
}
]
Response example:
{
"version": "0.1.20241101",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1075 sec.",
"cost": 0,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "11211908-1535-0066-0000-995f2c041af5",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0482 sec.",
"cost": 0,
"result_count": 1,
"path": [
"v3",
"serp",
"google",
"ads_search",
"task_get",
"advanced",
"11211908-1535-0066-0000-995f2c041af5"
],
"data": {
"api": "serp",
"function": "task_get",
"se": "google",
"se_type": "ads_search",
"language_code": "en",
"location_code": 2840,
"platform": "google_search",
"format": "text",
"date_from": "2018-09-30",
"date_to": "2024-11-12",
"depth": 41,
"advertiser_ids": [
"AR13752565271262920705",
"AR13752565271262920705"
],
"device": "desktop",
"os": "windows"
},
"result": [
{
"keyword": "ids:AR13752565271262920705,AR13752565271262920705",
"type": "ads_search",
"se_domain": "adstransparency.google.com",
"location_code": 2840,
"language_code": "en",
"check_url": null,
"datetime": "2024-11-21 17:08:48 +00:00",
"spell": null,
"refinement_chips": null,
"item_types": [
"ads_search"
],
"se_results_count": 0,
"items_count": 25,
"items": [
{
"type": "ads_search",
"rank_group": 1,
"rank_absolute": 1,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR10722536040880406529",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR10722536040880406529?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/3366731893680246315",
"height": 225,
"width": 380
},
"preview_url": null,
"first_shown": "2024-06-18 13:16:44 +00:00",
"last_shown": "2024-11-21 16:30:29 +00:00"
},
{
"type": "ads_search",
"rank_group": 2,
"rank_absolute": 2,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR12740365827488874497",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR12740365827488874497?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/12218460936032361977",
"height": 199,
"width": 380
},
"preview_url": null,
"first_shown": "2024-05-30 16:23:59 +00:00",
"last_shown": "2024-11-21 15:25:27 +00:00"
},
{
"type": "ads_search",
"rank_group": 3,
"rank_absolute": 3,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR17249727445544730625",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR17249727445544730625?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/10347890168435160670",
"height": 173,
"width": 380
},
"preview_url": null,
"first_shown": "2024-06-21 15:15:13 +00:00",
"last_shown": "2024-11-21 10:42:44 +00:00"
},
{
"type": "ads_search",
"rank_group": 4,
"rank_absolute": 4,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR00784732753097654273",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR00784732753097654273?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/9542351460357964163",
"height": 201,
"width": 380
},
"preview_url": null,
"first_shown": "2023-06-03 10:32:27 +00:00",
"last_shown": "2024-11-21 09:20:57 +00:00"
},
{
"type": "ads_search",
"rank_group": 5,
"rank_absolute": 5,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR00625375447642800129",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR00625375447642800129?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/3248651356519787757",
"height": 173,
"width": 380
},
"preview_url": null,
"first_shown": "2023-06-03 09:57:49 +00:00",
"last_shown": "2024-11-21 08:52:46 +00:00"
},
{
"type": "ads_search",
"rank_group": 6,
"rank_absolute": 6,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR12042076438048800769",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR12042076438048800769?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/13379662968705477481",
"height": 225,
"width": 380
},
"preview_url": null,
"first_shown": "2024-05-30 13:09:10 +00:00",
"last_shown": "2024-11-21 01:44:52 +00:00"
},
{
"type": "ads_search",
"rank_group": 7,
"rank_absolute": 7,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR17473444801570406401",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR17473444801570406401?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/1641105414394893292",
"height": 173,
"width": 380
},
"preview_url": null,
"first_shown": "2024-07-04 15:17:54 +00:00",
"last_shown": "2024-11-21 01:08:07 +00:00"
},
{
"type": "ads_search",
"rank_group": 8,
"rank_absolute": 8,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR10640889605936644097",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR10640889605936644097?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/2838207111400385113",
"height": 199,
"width": 380
},
"preview_url": null,
"first_shown": "2024-05-30 14:17:57 +00:00",
"last_shown": "2024-11-21 00:28:21 +00:00"
},
{
"type": "ads_search",
"rank_group": 9,
"rank_absolute": 9,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR09896508379822555137",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR09896508379822555137?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/13134785928323047",
"height": 173,
"width": 380
},
"preview_url": null,
"first_shown": "2023-06-03 11:27:59 +00:00",
"last_shown": "2024-11-21 00:16:00 +00:00"
},
{
"type": "ads_search",
"rank_group": 10,
"rank_absolute": 10,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR04854618748897722369",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR04854618748897722369?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/9230452398675631152",
"height": 173,
"width": 380
},
"preview_url": null,
"first_shown": "2023-06-03 10:12:13 +00:00",
"last_shown": "2024-11-20 17:39:24 +00:00"
},
{
"type": "ads_search",
"rank_group": 11,
"rank_absolute": 11,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR01816727013944197121",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR01816727013944197121?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/15773752025748000294",
"height": 173,
"width": 380
},
"preview_url": null,
"first_shown": "2023-06-28 13:00:11 +00:00",
"last_shown": "2024-11-20 15:51:54 +00:00"
},
{
"type": "ads_search",
"rank_group": 12,
"rank_absolute": 12,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR13819929290680041473",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR13819929290680041473?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/18294340032311558783",
"height": 173,
"width": 380
},
"preview_url": null,
"first_shown": "2024-07-08 14:17:23 +00:00",
"last_shown": "2024-11-14 19:36:27 +00:00"
},
{
"type": "ads_search",
"rank_group": 13,
"rank_absolute": 13,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR06861227125991538689",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR06861227125991538689?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/2321777122437207576",
"height": 173,
"width": 380
},
"preview_url": null,
"first_shown": "2024-06-23 14:00:03 +00:00",
"last_shown": "2024-11-14 19:31:43 +00:00"
},
{
"type": "ads_search",
"rank_group": 14,
"rank_absolute": 14,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR07408544549506646017",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR07408544549506646017?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/9459395312870161349",
"height": 173,
"width": 380
},
"preview_url": null,
"first_shown": "2024-08-21 21:43:38 +00:00",
"last_shown": "2024-09-27 10:29:50 +00:00"
},
{
"type": "ads_search",
"rank_group": 15,
"rank_absolute": 15,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR01662930007510482945",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR01662930007510482945?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/18291553336063761605",
"height": 173,
"width": 380
},
"preview_url": null,
"first_shown": "2023-06-03 10:01:58 +00:00",
"last_shown": "2024-09-07 05:52:26 +00:00"
},
{
"type": "ads_search",
"rank_group": 16,
"rank_absolute": 16,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR06136059418896236545",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR06136059418896236545?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/11936678826542439633",
"height": 173,
"width": 380
},
"preview_url": null,
"first_shown": "2023-06-03 11:18:26 +00:00",
"last_shown": "2024-08-30 18:33:18 +00:00"
},
{
"type": "ads_search",
"rank_group": 17,
"rank_absolute": 17,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR02450351856812032001",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR02450351856812032001?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/8579142441311246542",
"height": 173,
"width": 380
},
"preview_url": null,
"first_shown": "2023-06-03 10:01:28 +00:00",
"last_shown": "2024-07-04 14:37:49 +00:00"
},
{
"type": "ads_search",
"rank_group": 18,
"rank_absolute": 18,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR12923292745233072129",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR12923292745233072129?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/9738062490339973503",
"height": 173,
"width": 380
},
"preview_url": null,
"first_shown": "2023-06-03 10:10:40 +00:00",
"last_shown": "2024-07-04 14:20:59 +00:00"
},
{
"type": "ads_search",
"rank_group": 19,
"rank_absolute": 19,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR11545231563230806017",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR11545231563230806017?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/15460004865836786971",
"height": 153,
"width": 380
},
"preview_url": null,
"first_shown": "2023-06-03 10:03:01 +00:00",
"last_shown": "2024-06-14 12:40:09 +00:00"
},
{
"type": "ads_search",
"rank_group": 20,
"rank_absolute": 20,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR11947770466740994049",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR11947770466740994049?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/10577436372011726083",
"height": 173,
"width": 380
},
"preview_url": null,
"first_shown": "2023-06-03 10:01:20 +00:00",
"last_shown": "2024-05-22 14:48:26 +00:00"
},
{
"type": "ads_search",
"rank_group": 21,
"rank_absolute": 21,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR08214837230976368641",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR08214837230976368641?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/9437093667243885247",
"height": 153,
"width": 380
},
"preview_url": null,
"first_shown": "2023-06-03 09:58:08 +00:00",
"last_shown": "2024-05-22 14:39:14 +00:00"
},
{
"type": "ads_search",
"rank_group": 22,
"rank_absolute": 22,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR03009556770549923841",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR03009556770549923841?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/11067731379200822780",
"height": 159,
"width": 380
},
"preview_url": null,
"first_shown": "2023-06-03 11:04:08 +00:00",
"last_shown": "2024-05-14 08:05:29 +00:00"
},
{
"type": "ads_search",
"rank_group": 23,
"rank_absolute": 23,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR11145766241396850689",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR11145766241396850689?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/12165623348263440250",
"height": 153,
"width": 380
},
"preview_url": null,
"first_shown": "2024-04-15 10:11:14 +00:00",
"last_shown": "2024-04-29 11:53:50 +00:00"
},
{
"type": "ads_search",
"rank_group": 24,
"rank_absolute": 24,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR00603931603646808065",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR00603931603646808065?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/9435649239286217035",
"height": 173,
"width": 380
},
"preview_url": null,
"first_shown": "2024-03-06 21:20:29 +00:00",
"last_shown": "2024-04-29 11:01:41 +00:00"
},
{
"type": "ads_search",
"rank_group": 25,
"rank_absolute": 25,
"advertiser_id": "AR13752565271262920705",
"creative_id": "CR17660292096742916097",
"title": "Dataforseo OU",
"url": "https://adstransparency.google.com/advertiser/AR13752565271262920705/creative/CR17660292096742916097?region=US",
"verified": true,
"format": "text",
"preview_image": {
"url": "https://tpc.googlesyndication.com/archive/simgad/2635953811027937633",
"height": 173,
"width": 380
},
"preview_url": null,
"first_shown": "2024-02-13 15:00:14 +00:00",
"last_shown": "2024-02-26 11:19:23 +00:00"
}
]
}
]
}
]
}
In the items array of the result, you will find objects that provide information about ads from the advertisers specified in your request. These objects include the following fields:
title– name of the advertiser;verified– displays if the advertiser is verified;creative_id– unique identifier of the advertisement;url– URL of the advertisement from the Google Ads Transparency Center;format– advertisement format;preview_image– preview image of the advertisement;rank_groupandrank_absolute– determine the group and absolute position of the ad in SERP, respectively;first_shownandlast_shown– dates when the advertisement was first and last displayed, respectively.
Using this data, you can determine the types of ads your competitors run, including the creatives and text formats they use, and how these ads appear in the SERP. By analyzing competitors’ ads, you can make data-driven decisions to optimize your own Google Ads campaigns, making them more engaging and effective.
As you can see, the Google Ads Advertisers and Google Ads Search endpoints allow you to effortlessly obtain comprehensive data on your advertising competitors and the ads they run.