Your CRM holds the key to managing customer interactions and driving sales, but what if it could do more? By integrating DataForSEO API, your CRM can gain superpowers — enriching your lead profiles with actionable traffic insights and business data. This means smarter lead prioritization, less manual work, and a sales process that’s always one step ahead.

Here’s more on what DataForSEO APIs bring to your CRM:

Website traffic insights for your leads, empowering your team to focus on high-potential opportunities and streamline workflows.
Business details for your contacts (like category, address, and ratings), helping you improve targeting and personalization.
Real-time updates, eliminating manual data entry and keeping your data fresh and actionable.

In the next sections, we’ll guide you through the process of integrating DataForSEO API with popular CRMs using Make automation platform.

CRMs Supported in DataForSEO Templates on Make

You can integrate DataForSEO APIs with the following CRMs to streamline your lead management:

• ActiveCampaign
• Salesforce
• Zoho CRM
• Monday CRM
• HubSpot
• GoHighLevel
• Pipedrive

For each CRM, we offer pre-built templates on Make. They turn the integration process into a breeze. Let’s see how they work on a few examples.

Use Case #1: Enrich Your Salesforce Leads with Business Data

Imagine you’re a consultancy firm working with SMBs. You’ve uploaded a list of potential leads into Salesforce but lack crucial data about their businesses. Instead of manually researching every contact, you can use our template on Make built with DataForSEO’s Google My Business API. It will automatically pull the following data into your CRM:

• Business name
• Description
• Categories
• Rating
• Address
• Contact details

To use the template for enriching Salesforce leads, follow the steps below:

1 Make sure to create accounts and sign in to the following platforms: DataForSEO, Make, Salesforce.
2 From the Make template page titled “Get Business Data for Salesforce leads with DataForSEO”, open our dedicated Setup Guide for First Use in a new tab.
3 Before using the template, you simply need to create custom fields for your Salesforce contacts. Follow the instructions in our Setup Guide for First Use to do that.
4 When you are ready with the previous step, go back to the template page and click Get this template, then click Create new scenario from this template.
5 Follow the instructions in Make to connect your Salesforce account and your DataForSEO account. Fill in other required fields.
6 Click Run once to verify the setup is correct.
7 Specify the running frequency and save your Scenario.

The template will automatically update your contacts with business details at the specified frequency using DataForSEO’s Google My Business API.

With just a few clicks, your team can personalize sales pitches and improve targeting precision, focusing on the clients that matter most. For instance, you can target businesses with high ratings in niche markets or focus on local companies ready for digital transformation.

Use Case #2: Example: Prioritizing Leads in HubSpot with Traffic Stats

Now picture this: you’re a digital marketing agency planning to pitch your services. You have a list of potential clients in HubSpot CRM, but here’s the problem: you have no idea which companies are actively driving online traffic, so it’s hard to focus your resources.

By integrating traffic stats from DataForSEO Labs API with HubSpot, you can:

• Analyze organic monthly website visits your contacts get from Google search.
• Identify leads with substantial online activity directly in HubSpot.

Here’s how to integrate traffic stats for HubSpot leads:

1 Make sure you have active accounts for DataForSEO, Make, and HubSpot, and log in to each platform.
2 Go to Make template page titled “Get Traffic Stats for HubSpot Leads with DataForSEO”, and open our dedicated Setup Guide for First Use for reference.
3 Before using the template, create custom fields for your HubSpot contacts. Instructions for this step are detailed in the Setup Guide for First Use.
4 Return to the template page, and click Get this template, then click Create new scenario from this template.
5 Follow the on-screen prompts in Make to connect your HubSpot account and your DataForSEO account. Fill in other required fields.
6 Click Run once and make sure the scenario works correctly.
7 That’s it. You can now set the desired run frequency and save your Scenario.

Traffic stats will automatically appear in your HubSpot CRM, enabling your team to better understand your leads’ digital presence and prioritize high-value opportunities to pitch your services.

Ready to Get Started?

Start integrating DataForSEO API into your preferred CRM with our ready-made templates on Make. Transform how you manage contacts, personalize campaigns, and drive results with enriched lead data.

Click on the corresponding template link in Make for your preferred CRM to begin your integration journey.

Traffic Stats templates	Business Data templates
ActiveCampaign	ActiveCampaign
Salesforce	Salesforce
Zoho CRM	Zoho CRM
Monday CRM	Monday CRM
HubSpot CRM	HubSpot CRM
Pipedrive CRM	Pipedrive CRM
GoHighLevel	GoHighLevel