Having access to vital data is a crucial part of any SEO business. While managing massive databases may pose certain problems, having accurate and up-to-date information is key when it comes to analyzing ranking opportunities.
In the world where finding more quality keyword ideas can be a major deal-breaker in getting a contract for SEO services, no wonder the most sought-after information is keyword data.
But why do people pay loads of money for keyword datasets? What are the possible use cases? Continue reading to find answers to these and other questions.
What is Keyword Database?
Simply put, a keyword database is a structured list of keywords that also contains essential keyword metrics, such as search volume, competition level, and cost-per-click.
With DataForSEO you can get access to the biggest keyword database available for sale on the web. It contains over 1.2 billion keywords for 69 countries and 35 languages along with all the keyword metrics. The database for the United States alone contains more than 349 million keywords, of which more than 255 million have a positive search volume. Moreover, we add up to five million keywords every month.
Use case: Keyword Database for SEO software businesses
Why would an SEO software business need keyword datasets? Well, the vast majority of keyword research tools operate with rather small keyword lists for a limited number of locations and languages. What’s more, many of these tools fail to provide search volume for keywords.
The reason why keyword research tools have such limited capabilities is an inappropriate choice of the data source. There are four options to get keywords for the SEO tool:
Through the Google Ads API.
The Google Ads API is probably the most sought-after resource of keyword ideas. Nonetheless, the need to comply with the Terms and Conditions and the Required Minimum Functionality makes it nearly impossible for SEO software to pass the token review.
Through third-party APIs.
Third-party APIs are a great source of keywords when it comes to building SEO tools. However, the complex integration process and pay-per-use model may discourage some software businesses from incorporating such solutions.
Through the in-house web crawler.
While building a web crawler in-house is beneficial in the long run, the high cost of development and certain operational complexities make it insufficient. Yet another issue with in-house crawlers is the time it takes to build a database up to an acceptable size.
Through third-party keyword datasets.
Third-party datasets work best for SEO software vendors that need to add support for additional countries and/or expand the database with more keyword ideas. Keyword datasets can be easily integrated with the existing database, so you don’t have to worry about API-related complexities.
Use case: keyword database for SEO agencies
One of the most common issues SEO agencies face is the insufficiency of keyword sets obtained through Adwords Keywords Planner. Given the increasing popularity of long-tail keywords, Google Adwords is no longer enough to build an efficient keyword profile – no wonder SEO agencies are the primary buyers of our keyword database.
First things first, SEO agencies can use DataForSEO keyword databases to expand the list of client’s target keywords with long-tail ideas. By using the full-text search against the database and filtering out inappropriate phrases with the insufficient ratio of search volume and competition one can quickly build up a list of relevant keywords with high ranking potential.
Secondly, using a keyword database SEO professionals get the full control over the employed data. You don’t have to worry about sudden shut-offs of your keyword research tool and breaches in data security.
Here are a few more ways SEO agencies can benefit from keyword databases:
In-house keyword tool
Using the keyword database from DataForSEO SEO agencies can build an in-house tool for keyword research or expand the capacity of existing solutions.
Keyword database is the perfect source of data for companies that need to conduct market research for enterprise customers. Having large volumes of keyword data such companies can easily analyze web trends and drive business decisions based on solid data.
Use case: keyword database for startups
Keyword database can also benefit startups that build point solution SaaS products. This can include tools that focus on particular markets and therefore don’t need keywords for extra locations. By incorporating a keyword database for an individual country and/or language such companies avoid paying for keywords that don’t align with the targeted demographics of their software solutions.
The cost benefits of the DataForSEO keyword databases become apparent in comparison with the Keyword Finder API: $14,050 vs. $20,057 for the 351.3 million keywords (the capacity of the US keyword database for the US). All in all, you can save more than 30% on the data source. What’s more, with the keyword database there’s no need to incorporate third-party APIs into your software (which can sometimes turn out to be quite a time and money consuming process).
DataForSEO keyword database is a powerful tool that can benefit any SEO-related business. You may use it to expand the database of your keyword research tool or conduct a data-based market research – the opportunities we provide are really endless!