Merchant API: Getting Big With E-commerce Data. Part 2: Amazon API

Merchant API: Getting Big With E-commerce Data. Part 2: Amazon API

In an attempt to satisfy numerous requests we are happy to announce that Amazon API feature is now available and ready to help you make better business decisions.

amazon-dataforseo-api

Amazon vs Google Shopping

Like we have already mentioned in the first part of Getting Big With E-commerce Data online shopping is an essential part of our living. People are being too busy to go to a local store and unstoppably switching to online stores.

That opens a lot of opportunities before merchants that are willing to deliver the best products to their clients. It’s proved that 29% of U.S. online shoppers prefer Amazon to search for the products (prices, retailer’s conditions, etc.) they are most interested in.

looking-for-products-amazon-us

Customers being aware of what they are willing to buy will first go to Google to learn more about the desired product. Mostly, Google serves us educational content, and we can get informed about, let’s say, a pair of shoes quickly and comprehensively.

We tend to read about the best shoes for running, walking, hiking, etc., but when it comes to learning about the prices and alternatives (aka competitors) people in the U.S. prefer Amazon e-commerce platform to Google’s.

For example, in Brazil, however, people are more likely to use Google Shopping rather than Amazon, according to Statista. The list of the most popular online retailers in Brazil shows as for 2017 shows that Google Shopping is 2.5% more preferable than Amazon.

Keeping this in mind, we launched Amazon API as a part 2 of Merchant API which you can use in combination with Google Shopping API to shape your own SEO software, make better business decisions and be creative with the available data.

With Amazon API you’re able to send requests and get data in real time to make a competitor analysis and prices comparison, create products assortments, see products rankings and other features.

The code is clear and well-structured and requires no special programming knowledge to read and understand it. Here is what a response sample looks like:

Request Sample
{
    "data":
        {
            "874654654":
                {
                    "se_id": 2897,
                    "se_language":"English",
                    "loc_name_canonical":"United States",
                    "key":"shoes"
                }
        }
}
Response Sample
{
    "status": "ok",
    "results_time": "0.0678 sec.",
    "results_count": 108,
    "results": {
        "organic": [
            {
                "task_id": 897741526,
                "post_id": "874654654",
                "se_id": 2897,
                "key_id": 68415,
                "post_key": "shoes",
                "result_position": 1,
                "result_datetime": "2018-07-11 12:11:59 +00:00",
                "result_title": "Men's Running Shoes Fashion Breathable Sneakers Mesh Soft Sole Casual Athletic Lightweight",
                "result_seller_name": "keezmz",
                "result_product_id": "B075Q4N3T7",
                "result_price_from": 21.99,
                "result_price_to": null,
                "result_currency": "USD",
                "result_stars": 3.9,
                "result_reviews_count": 341,
                "result_count": 70000,
                "result_url": "https://www.amazon.com/keezmz-Breathable-Sneakers-Athletic-Lightweight/dp/B075Q4N3T7/ref=sr_1_6/137-8193917-4268660?s=apparel&ie=UTF8&qid=1531311097&sr=1-6&nodeID=7141123011&psd=1&keywords=shoes",
                "result_se_check_url": "https://www.amazon.com/s/?url=search-alias%3Daps&field-keywords=shoes&page=1&language=en_US"
            },
            {
                "task_id": 897741526,
                "post_id": "874654654",
                "se_id": 2897,
                "key_id": 68415,
                "post_key": "shoes",
                "result_position": 2,
                "result_datetime": "2018-07-11 12:11:59 +00:00",
                "result_title": "Globalwin Mens M16666769 Fashion Sneaker",
                "result_seller_name": "Global Win",
                "result_product_id": "B01MS0EKEF",
                "result_price_from": 15.99,
                "result_price_to": null,
                "result_currency": "USD",
                "result_stars": 3.9,
                "result_reviews_count": 539,
                "result_count": 70000,
                "result_url": "https://www.amazon.com/GW-M1618-7-Fashion-Sneaker-11/dp/B01MS0EKEF/ref=sr_1_7/137-8193917-4268660?s=apparel&ie=UTF8&qid=1531311097&sr=1-7&nodeID=7141123011&psd=1&keywords=shoes",
                "result_se_check_url": "https://www.amazon.com/s/?url=search-alias%3Daps&field-keywords=shoes&page=1&language=en_US"
            },
            {
                "task_id": 897741526,
                "post_id": "874654654",
                "se_id": 2897,
                "key_id": 68415,
                "post_key": "shoes",
                "result_position": 3,
                "result_datetime": "2018-07-11 12:11:59 +00:00",
                "result_title": "Women's Leather Loafers Flats Casual Round Toe Moccasins Wild Breathable Driving Shoes",
                "result_seller_name": "Fashion brand best show",
                "result_product_id": "B0776V6YWX",
                "result_price_from": 7.99,
                "result_price_to": null,
                "result_currency": "USD",
                "result_stars": 4.3,
                "result_reviews_count": 300,
                "result_count": 70000,
                "result_url": "https://www.amazon.com/Fashion-brand-best-show-Comfortable/dp/B0776V6YWX/ref=sr_1_8/137-8193917-4268660?s=apparel&ie=UTF8&qid=1531311097&sr=1-8&nodeID=7141123011&psd=1&keywords=shoes",
                "result_se_check_url": "https://www.amazon.com/s/?url=search-alias%3Daps&field-keywords=shoes&page=1&language=en_US"
            },
            {
                "task_id": 897741526,
                "post_id": "874654654",
                "se_id": 2897,
                "key_id": 68415,
                "post_key": "shoes",
                "result_position": 4,
                "result_datetime": "2018-07-11 12:11:59 +00:00",
                "result_title": "Men's Ultra Lightweight Breathable Mesh Street Sport Walking Shoes Casual Sneakers",
                "result_seller_name": "Mxson",
                "result_product_id": "B07D3SKNNG",
                "result_price_from": 30.99,
                "result_price_to": null,
                "result_currency": "USD",
                "result_stars": 4.3,
                "result_reviews_count": 300,
                "result_count": 70000,
                "result_url": "https://www.amazon.com/Mxson-Sneakers-Lightweight-Breathable-Walking/dp/B07D3SKNNG/ref=sr_1_9/137-8193917-4268660?s=apparel&ie=UTF8&qid=1531311097&sr=1-9&nodeID=7141123011&psd=1&keywords=shoes",
                "result_se_check_url": "https://www.amazon.com/s/?url=search-alias%3Daps&field-keywords=shoes&page=1&language=en_US"
            }

We are against hidden costs, and so we have clear pricing plans which you can learn about at our Pricing page where all the API methods and their costs are introduced.

In order to simplify and make your experience with our platform better, we have API documentation which covers everything from A to Z. Of course, if you have any questions or willing to clarify anything do not hesitate to contact our support team which is 24/7 available and always ready to assist you.

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