We’re happy to share a small update of the Paid element in Google SERP API!
Now you can obtain more information about an ad that pops in the results. By reviewing the new is_image and is_video fields, you’ll instantly know if the advertisement contains an image or a video. What’s more, if the is_image field is true, you’ll also get additional data about the featured picture in a separate images array. It will contain the alternative text of the image, its URL, and a URL leading to the image on the original resource or DataForSEO storage (in case the original source is not available).
Here’s a full code structure of the updated paid element.
{
"type": "paid",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[11]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]",
"title": "Cheap Flights to Boston - Roundtrip starting from $97",
"domain": "www.expedia.com",
"breadcrumb": "https://www.expedia.com/",
"is_image": true,
"is_video": false,
"images": [
{
"type": "images_element",
"alt": "Image from verizon.com",
"url": "https://www.google.com/aclk?sa=l&ai=DChcSEwj3i4HN_Jb9AhWKGEwKHT2CAt8YABBGGgJvYQ",
"image_url": "https://api.dataforseo.com/cdn/i/02150911-0696-0066-0000-dfca027b1602:0"
}
],
"url": "https://www.expedia.com/Cheap-Flights-To-Boston.d178239.Travel-Guide-Flights",
"highlighted": [
"flight",
"cheaper"
],
"extra": {
"ad_aclk": "DChcSEwjvwqLQ0MT8AhVH7FEKHWo_D70YABAAGgJ3cw"
},
"description": "How can Expedia help you save? Freq sales, last-minute travel deals and bundle discounts. Did you know booking flight & hotel together is usually cheaper than booking separately?",
"description_rows": null,
"links": [
{
"type": "ad_link_element",
"title": "Round Trip Flights",
"description": "Book Now & Fly Cheaper at Expedia. Find Tickets for All Top Airlines",
"url": "https://www.expedia.com/Flights?langid=1033&Sitelink=Round_Trip_Flights&semcid=US.MULTILOBF.GOOGLE.GT-%7Bdevice%7D-EN.FLIGHT&semdtl=a1%7Bcampaignid%7D.b1%7Badgroupid%7D.d1%7Bcreative%7D.e1%7Bdevice%7D.f1%7Badposition%7D.g1%7Btargetid%7D.h1%7Bmatchtype%7D.i1%7Bfeeditemid%7D.j1%7Bloc_physical_ms%7D.k1%7Bloc_interest_ms%7D.l1%7Bnetwork%7D.m1.n1%7Bplacement%7D",
"domain": null,
"ad_aclk": "DChcSEwjvwqLQ0MT8AhVH7FEKHWo_D70YABACGgJ3cw"
},
{
"type": "ad_link_element",
"title": "One Way Flights",
"description": "Save Big on Last Minute Flights! Find & Book Cheap Flights Now",
"url": "https://www.expedia.com/Flights?langid=1033&Sitelink=One_Way_Flights&semcid=US.MULTILOBF.GOOGLE.GT-%7Bdevice%7D-EN.FLIGHT&semdtl=a1%7Bcampaignid%7D.b1%7Badgroupid%7D.d1%7Bcreative%7D.e1%7Bdevice%7D.f1%7Badposition%7D.g1%7Btargetid%7D.h1%7Bmatchtype%7D.i1%7Bfeeditemid%7D.j1%7Bloc_physical_ms%7D.k1%7Bloc_interest_ms%7D.l1%7Bnetwork%7D.m1.n1%7Bplacement%7D",
"domain": null,
"ad_aclk": "DChcSEwjvwqLQ0MT8AhVH7FEKHWo_D70YABADGgJ3cw"
}
],
"price": null,
"rectangle": {
"x": 181,
"y": 360,
"width": 652,
"height": 176
}
}
Don’t forget to check our documentation and prepare your system for handling the new fields properly.