Take advantage of Google Search refinement chips now available in both the Regular and Advanced functions of our SERP API! This update adds a powerful new dimension to your SERP analytics, bringing deeper insights into user behavior and search trends.
What are Search Refinement Chips
Search refinements are often called filtering “chips” or “pills” appearing at the top of Google search results. When a searcher clicks on a chip, Google opens a new SERP for the refined query.
Search Refinement Chips in SERP API
In DataForSEO SERP API responses, each chip from this new feature comes with a descriptive title and a search URL that contains the necessary refinement parameters. If a chip offers several additional options for further search refinement, you will also get this data in a structured format.
{
"refinement_chips": {
"type": "refinement_chips",
"xpath": "/html[1]/body[1]/div[3]/div[1]/div[4]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]",
"items": [
{
"type": "refinement_chips_element",
"title": "Remote",
"url": "https://www.google.com/search?num=100&sca_esv=d9880e105989b578&hl=en&gl=US&glp=1&q=bristol+temp+agencies+remote&uds=ADvngMjcH0KdF7qGWtwTBrP0nt7drlQNXJ_q6WhUnfcnlFQAOVqvQ09aiEx7jUP4Wb5sg6FzKTGyEoBQg36hfgreicnnhtBQv8H25iRkUIMWBSqTcu0nGLObB57jKDn4sIHqgjkv6AqtXzA0gTV6n6-p1_aOUPMmYdgJOPy5xybgxI0ZY3-OZUg&sa=X&ved=2ahUKEwiA1JuFiI6JAxWVIEQIHTSmJQQQxKsJegQIERAB&ictx=0",
"domain": "www.google.com",
"options": null
},
{
"type": "refinement_chips_element",
"title": "Date posted",
"url": null,
"domain": null,
"options": [
{
"type": "refinement_chips_option",
"title": "Yesterday",
"url": "https://www.google.com/search?num=100&sca_esv=d9880e105989b578&hl=en&gl=US&glp=1&q=bristol+temp+agencies+since+yesterday&uds=ADvngMjcH0KdF7qGWtwTBrP0nt7d1cxhUU_4I1tnZ_YIEcACz8ZYvzwewv2vtaifFRGAtrClbFOcrHbTAbAeXm1jREcC6VS1VsCvY-sITnX4ozb-ILgfWEVwq_Z5ROUTUSIPShEnKXD5sUUbZbocrG609xSmt2d98g8y8m1lGjX2kp2G7tWTnMoyaYhx7tPHFsc1SlxiTTuylOmQpyaET98nEnMhDFUw8hSQnpfQcpEDEdBLwrOxN3gOZC4RtcHuKTyeCrFRnaDjQ17dNosh1yiBWrSXB9e1dQF-1Pt17wXCHwRUCH6wH0DbAN-oCNd7lMT2v24eI8rDkLQP3kTLpzGMUZReaWIAPw&sa=X&ved=2ahUKEwiA1JuFiI6JAxWVIEQIHTSmJQQQkbEKegQIDBAD",
"domain": "www.google.com"
},
{
"type": "refinement_chips_option",
"title": "Last 3 days",
"url": "https://www.google.com/search?num=100&sca_esv=d9880e105989b578&hl=en&gl=US&glp=1&q=bristol+temp+agencies+in+the+last+3+days&uds=ADvngMjcH0KdF7qGWtwTBrP0nt7dLQVdkfQJDu14-gF_eQoKa39tQdXyMUfu3HnnM3Pu4g5hOzwEez_H8t-yULnPJEgal7YGml0mtSaIuH3YeuIhPq5mBSo_ECo7hOJVwSRGkksXQg-RdTy8GhoT8Qm-ZFkyAQnSLmnlmv0Rm042YAlQ6JFqnfOW0VIOgTeTdYm6SLpzQ3a6YSvEf2tau3pEKxnGWKleL613vj0tLBWg4Jhsa0trdMkFPHDQYhc2caGQ8cmSYU4cqdB2Eq3PsNGgjgebvt7_7bbvjixC19O4L9ZB02rwY0EP30_mYAeTG9lYAx8ZJvGDslVLp0DHS93P8ynaiA7Bbw&sa=X&ved=2ahUKEwiA1JuFiI6JAxWVIEQIHTSmJQQQkbEKegQIDBAE",
"domain": "www.google.com"
},
{
"type": "refinement_chips_option",
"title": "Last week",
"url": "https://www.google.com/search?num=100&sca_esv=d9880e105989b578&hl=en&gl=US&glp=1&q=bristol+temp+agencies+in+the+last+week&uds=ADvngMjcH0KdF7qGWtwTBrP0nt7d1cxhUU_4I1tnZ_YIEcACz8ZYvzwewv2vtaifFRGAtrASJOujbNzMBHQBMcwU91Yyb0ZYHC5IrsNMl0uH2T0Vh9GcvkC3KaUcMQ0JvgfjyKGqDUq-ljEOIWrO5chiWG1frtxDbD6QjnBD3HlptEnAfNLSMCzluTRAtfm3g0dQwF7c2mKgJZ43RirhZvTS-hU99EaEkdZSQoAIK7lSGz8v7j2FNBgdI8Io-YAPflnboxAUEELzsifnQz_OpjsM7Vkurc3aSOWk-ivhS7BkC3Z2wOmyoqBP0hlSwx9bA2wwgry3DEFzuG5x2qPqsZdaYQp_Ro_lBA&sa=X&ved=2ahUKEwiA1JuFiI6JAxWVIEQIHTSmJQQQkbEKegQIDBAF",
"domain": "www.google.com"
},
{
"type": "refinement_chips_option",
"title": "Last month",
"url": "https://www.google.com/search?num=100&sca_esv=d9880e105989b578&hl=en&gl=US&glp=1&q=bristol+temp+agencies+in+the+last+month&uds=ADvngMjcH0KdF7qGWtwTBrP0nt7dUqvjqM7uJbfVY3X_cRp1HomlePGGf3O9U45OaA4-F6j0vzWsR3k4HEHSVXnHeC94uTwEmEniz7E7JNICwhGZvN84I82PENaVsQac6HRAXufmaiFh3KQq_oPhHi9CN6fxvKoNumzFhgC-ZiwfTFcnM3DMmf9_6__3_BndCq1AbJqL1XhLZRfqIIjLAf83F3WZ_InVdPFtEvzi7iPV4JWaTRAL9M-mdw3OFB5M9V5JcR_llPPzRrGa-GYuaCbFpGsFb_yAWG8JQKzx1e9QkzOzkw8KL90xaTxeUgzw7t-fyCkls97x-oVp3eonAQCXjQyVLTEZDg&sa=X&ved=2ahUKEwiA1JuFiI6JAxWVIEQIHTSmJQQQkbEKegQIDBAG",
"domain": "www.google.com"
}
]
}
]
}
}
Refinement chips reveal new ways in which users interact with search, offering insights into their needs and behaviors. By analyzing the chips associated with specific keywords, SEOs can identify related search terms and user intents that may not be immediately obvious and were not accessible before.
We are confident that this update to SERP API provides you with improved data insights and enhances your experience with our SERP API. To learn more about this new feature and discover how it can elevate your SERP analytics, dive into our documentation.