Tracking search volume trends just got smarter! Our latest update to the Google endpoints in DataForSEO Labs API introduces new ways to compare keyword search volume over time.
What’s new
We’ve added new fields to the keyword_info object that provide precise insights into search volume dynamics:
➤ search_volume_trend — new object containing fields that reveal search volume changes as percentages compared to previous periods.
➤ monthly — search volume change compared to the previous month.
➤ quarterly — search volume change compared to the previous quarter.
➤ yearly — search volume change compared to the previous year.
Here’s an example for you based on “stanley cup” keyword:
{
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-12-12 16:27:29 +00:00",
"competition": 1,
"competition_level": "HIGH",
"cpc": 0.74,
"search_volume": 2740000,
"low_top_of_page_bid": 0.26,
"high_top_of_page_bid": 1.54,
"categories": [
10004,
10282,
11287,
12590,
13205
],
"monthly_searches": [
{
"year": 2024,
"month": 11,
"search_volume": 2240000
},
{
"year": 2024,
"month": 10,
"search_volume": 1500000
},
{
"year": 2024,
"month": 9,
"search_volume": 1500000
},
{
"year": 2024,
"month": 8,
"search_volume": 1830000
},
{
"year": 2024,
"month": 7,
"search_volume": 1500000
},
{
"year": 2024,
"month": 6,
"search_volume": 2740000
},
{
"year": 2024,
"month": 5,
"search_volume": 2240000
},
{
"year": 2024,
"month": 4,
"search_volume": 1830000
},
{
"year": 2024,
"month": 3,
"search_volume": 2240000
},
{
"year": 2024,
"month": 2,
"search_volume": 2740000
},
{
"year": 2024,
"month": 1,
"search_volume": 9140000
},
{
"year": 2023,
"month": 12,
"search_volume": 5000000
}
],
"search_volume_trend": {
"monthly": 49,
"quarterly": 49,
"yearly": -45
}
}
}
What this update brings you:
- Granular trend analysis: pinpoint fluctuations in search demand month-to-month, quarter-to-quarter, or year-to-year.
- Smarter strategy planning: uncover seasonal patterns or long-term growth opportunities for more informed keyword targeting.
- Enhanced reports: integrate these parameters into your reporting — this will allow you or your users to present visually compelling trend data to teams or clients.
This update is live and ready for you in the Google endpoints of DataForSEO Labs API. Check out our documentation to start using these new fields in your workflows today!