Today we’re introducing an update to the Task GET and Live Organic Advanced endpoints of Google SERP API. We’ve added a seed_question parameter to the people_also_ask (People Also Ask, PAA) element in the API responses.
Earlier, we’ve added support for the people_also_ask_click_depth parameter that enables you to obtain more people_also_ask_element items appearing upon clicking on a certain question from the PAA.
Now, with the new seed_question parameter, the API response will also highlight the question that triggered additional expanded elements of the PAA.
Here’s what the new structure of the people_also_ask element looks like.
{
"type": "people_also_ask",
"rank_group": 1,
"rank_absolute": 3,
"position": "left",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[13]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]",
"items": [
{
"type": "people_also_ask_element",
"title": "What is the cheapest Apple iPhone you can buy?",
"seed_question": null,
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[13]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[1]",
"expanded_element": [
{
"type": "people_also_ask_expanded_element",
"featured_title": null,
"url": "https://m.economictimes.com/top-trending-products/mobile-phones/5-best-iphone-models-worth-buying-that-suit-every-budget/articleshow/97738466.cms",
"domain": "m.economictimes.com",
"title": "5 Best iPhone Models Worth Buying that suit every Budget",
"description": "The iPhone SE, released in 2022, is the least expensive iPhone model that you buy. The iPhone SE is superb in its performance - it runs on the same processor as the iPhone 14 and offers decent battery life. The screen size is pretty small compared to other iPhone models - 4.7 inches.",
"images": null,
"timestamp": null,
"table": null
}
]
},
{
"type": "people_also_ask_element",
"title": "Which is the cheapest place to buy an iPhone?",
"seed_question": null,
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[13]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[2]",
"expanded_element": [
{
"type": "people_also_ask_expanded_element",
"featured_title": "What are the cheapest countries to buy an iPhone 15?",
"url": "https://www.androidauthority.com/cheapest-place-to-buy-iphone-15-3363813/",
"domain": "www.androidauthority.com",
"title": "The cheapest countries in which to buy an iPhone 15 - Android Authority",
"description": "Rank Country USD\nRank 1 Country Japan USD $763\nRank 2 Country China USD $824\nRank 3 Country Canada USD $833\nRank 4 Country South Korea USD $849\n14 more rows • 13 Sept 2023",
"images": null,
"timestamp": null,
"table": null
}
]
},
{
"type": "people_also_ask_element",
"title": "Is it better to buy iPhone outright?",
"seed_question": "Which is the cheapest place to buy an iPhone?",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[13]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[3]",
"expanded_element": [
{
"type": "people_also_ask_expanded_element",
"featured_title": null,
"url": "https://www.makeuseof.com/tag/bought-iphone-straight-apple/",
"domain": "www.makeuseof.com",
"title": "6 Reasons to Buy Your iPhone Directly From Apple - MakeUseOf",
"description": "While it used to be a common practice, nowadays most mobile carriers don't offer subsidized prices on phones if you pay in installments over the course of a few years. That means that if it's financially viable for you, buying your iPhone in full and upfront is advantageous, particularly when purchased from Apple.",
"images": null,
"timestamp": null,
"table": null
}
]
}
],
"rectangle": null
}
With this enhancement, you can now get more context and insight into the search queries related to the initial question, and gain a deeper understanding of user intent and search behavior.
Before incorporating the seed_question parameter, visit our documentation.