Discover information about the sellers appearing in the Popular Products SERP feature!
We’ve updated the structure of the "popular_products" element in our SERP API responses to furnish you with this essential data. Now you can incorporate seller information into your SEO applications, providing valuable insights for your clients.
Quick recap: Popular Products is an organic Google SERP feature separate from the paid Google Shopping ads. However, it relies on the tools used for Shopping campaigns such as product feeds and product schema.
Here’s the updated structure of the Popular Products feature.
{
"type": "popular_products",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[5]/div[1]/div[13]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/g-card[1]",
"items": [
{
"type": "popular_products_element",
"title": "Defiant DF-5716-BK Heath Zenith Motion Light DF-5716-BK-A",
"description": "Amazon.com, 1+",
"price": {
"current": 12.08,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$12.08"
},
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 6,
"rating_max": 5
},
"seller": "Amazon.com"
},
{
"type": "popular_products_element",
"title": "SensorSwitch CMR 9 Occupancy Sensor",
"description": "Home Depot, 10+",
"price": {
"current": 54.2,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$54.20"
},
"rating": {
"rating_type": "Max5",
"value": 4.8,
"votes_count": 26,
"rating_max": 5
},
"seller": "Home Depot"
},
{
"type": "popular_products_element",
"title": "IKEA VALLHORN wireless motion sensor",
"description": "IKEA",
"price": {
"current": 8.99,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$8.99"
},
"rating": {
"rating_type": "Max5",
"value": 2.7,
"votes_count": 84,
"rating_max": 5
},
"seller": "IKEA"
},
{
"type": "popular_products_element",
"title": "WAC Lighting Endurance Motion Sensor MS-120-BK",
"description": "Lowe's, 10+",
"price": {
"current": 26.95,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$26.95"
},
"rating": {
"rating_type": "Max5",
"value": 4.6,
"votes_count": 5,
"rating_max": 5
},
"seller": "Lowe's"
}
],
"rectangle": null
}
Dive into our revamped SERP API responses or learn more about the Popular Products feature and its elements in our Visual Guide to SERP Features.