Clicks in Google Shopping are often won with a well-placed coupon or an irresistible discount. Now your Google Shopping API responses can catch those promos as they happen.
What’s new
We’ve enriched the google_shopping_sponsored_carousel_element in the Google Shopping Products API with a new object: special_offer_info. This field provides deep insight into promotional pricing and discounts across Google Shopping listings, allowing you to track the incentives that move the market.
The special_offer_info object contains all relevant information that is available for the offer, including its title, discount amount, currency, coupon code, source domain, and more.
Here is an example of the updated google_shopping_sponsored_carousel_element structure within the google_shopping_sponsored_carousel item:
{
"type": "google_shopping_sponsored_carousel",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[4]/div[4]/div[1]/div[3]/div[1]",
"title": "Shop anker solix ps400 portable solar panel 400w",
"items": [
{
"type": "google_shopping_sponsored_carousel_element",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[4]/div[4]/div[1]/div[3]/div[1]/g-scrolling-carousel[1]/div[1]/div[1]/div[1]/div[1]",
"title": "Anker SOLIX PS400 Portable Solar Panel (400W)",
"tags": null,
"seller": "Wellbots",
"price": 599,
"currency": "USD",
"product_rating": {
"type": "rating_element",
"position": "left",
"rating_type": "Max5",
"value": 4.5,
"votes_count": 77,
"rating_max": 5
},
"product_images": [
"https://encrypted-tbn1.gstatic.com/shopping?q=tbn:ANd9GcRdo5_XnASwEL3775KqchEPTNXSCXwePv5mBtPsaX_FzSncNLyqQ8KmaLp9OsfMfhI1E8fvzrJIubCzrTrYHMOopxbw7ppZAAUZOViYFsjDkmaVIxTVQk3Gpw&usqp=CAE"
],
"shop_ad_aclk": "DChcSEwjUhtL2-NeNAxXXSf8BHdzXNBQYABABGgJtZA",
"delivery_info": null,
"special_offer_info": {
"title": "Get 5% OFF this product",
"sub_title": "Wellbots",
"fixed_discount": null,
"fixed_discount_currency": null,
"percentage_discount": 5,
"coupon_code": "ANKER5",
"coupon_info": "Enter code at checkout. Ends in 88 days.",
"url": "https://google.com/aclk?sa=l&ai=DChcSEwjUhtL2-NeNAxXXSf8BHdzXNBQYABABGgJtZA&co=1&gclid=EAIaIQobChMI1IbS9vjXjQMV10n_AR3c1zQUEAQYASABEgIFuPD_BwE&category=acrcp_v1_48&sig=AOD64_23wSY7eZMNG11G74uAGy2Q5SjcXA&adurl=&ctype=5",
"domain": "google.com"
}
}
]
}
Why it matters
By extracting real-time promotional insights with Google Shopping Products API, you can now:
- Monitor competitive discounting strategies,
- Extract coupon and offer data at scale,
- Enhance pricing intelligence and e-commerce trends analysis.
This update is already live in Google Shopping Products API responses. See our documentation for details.